Marketing Report on Facebook Inc. Marketing Analysis of current strategies and future prospects Published by: https://expertassignmenthelp.com/ Filename: 1SAMPLE16C1-Marketing-Sample-Current-and-future-strategies-of-Facebook.PDF For more free samples visit: https://expertassignmenthelp.com/marketing-assignment-help/ Uploaded: April 11, 2016 Enjoy ď Š
Abstract
The Paper begins with an introduction into the topic for investigation, after postulating it; the paper provides a background of Facebook as a company and as a business. This paper undertakes an in-depth analysis of the Marketing strategies adopted by Facebook over the years, and to understand it, the researcher conducted an STP (segmenting, targeting, and positioning) analysis. The paper also goes on to briefly explain the marketing mix (4 p’s) to get an understanding of Face book’s marketing strategy. Finally, the paper ends with 5 marketing suggestions for Facebook that would help the company thrive and survive like it is doing currently in the long term. The paper concludes with the finding that, though there are certain hiccups and problems here and there, there is no reason to believe that Facebook is here to stay for a very long time to come, if it takes a few steps to mitigate the current challenges and future threats that it can face.