SPONSORSHIP 20 25
ExperienceWaterloo'sfirstyearatthehelmsawa remarkabletransformationwithafocusontoptiermusicaltalent,includingnationalheadliners, andanelevatedattendeeexperiencefromarrival todeparture Thebuzzgeneratedbyourstrategic marketingeffortscontinuestoechothrough Waterloo solidifyingMWD'splaceinthehearts ofourcommunity.
2024wasanotherextraordinaryyearforMy WaterlooDays,aswerefineourapproach basedonvaluablelessonslearned allwhile celebratingthefestival's42ndanniversary asacherishedcommunitytradition.We pushedtheboundariesofattendee experienceandoverallfestivalatmosphere.
774,747 IMPRESSIONS
63,471 ENGAGEMENT INSTAGRAM
10,107 IMPRESSIONS
JoinUsinMaking2025 theBestYearYet!
Weinviteyoutobecomeapartofthis excitingjourneyasaMyWaterlooDays sponsor.Together,wecancreatean unforgettableexperienceforour community,showcasingtheverybestof Waterloo.Contactustodaytoexplore sponsorshipopportunitiesandmakea lastingimpactonthisbelovedevent.
Friday Night kicks off with the parade, a FREE stage and Fireworks Spectacular: Kick off the weekend with a dazzling display of fireworks set to a free stage performance.
Streamlined Volunteer Platform: We're making it easier than ever to join our volunteer team with an updated sign-up platform.
Leveling up Saturday night: Get ready for a bigger headliner, without breaking the bank. MWD will be adding ticketed admission for one night.
WEBSiTE ViEWS: 24,284 FACEBOOK FOLLOWS: 13,634
2024SPONSORSHIPHIGHLIGHTS
TOTALENGAGEMENTS:624,284
MyWaterlooDays Ranksequallywithother localfestivals.*
MyWaterlooDays: Attendance21,800
IowaIrishFest: Attendance25,000
CedarValleyPridefest: Attendance13,200
*Doesnotincludeanyoneundertheageof18
NATIONALHEADLINERSTAGE
StageHeaderSignagemounted40ftstagebanner
LogoPlacementonLEDsignageFriday&SaturdayVertical bannersw/logoflankingstage
16ComplimentaryVIPinVIPareanexttostage
8ComplimentaryVIP+(includesheadlinermeet-&-greet)in VIPareanexttostage
ProminentLogoPlacementonwebsite,printedmaterials& socialgraphics
PressReleasew/sponsoredactivitylevel
DiscountedBeverageTicketsavailableforpre-purchase
Complimentary Vendor Stall for business information at Lincoln Park
Complimentary Parade Entry Registration
Recognition on promotional radio/TV ads
10 days head start on volunteer shift sign up (team building)
“PoweredBy”paradebranding
LeadOffparadew/organizationalfloat
Exclusiveparadebaghandout
GuestAnnounceronFBLiverecordingof Parade
ComplimentaryVendorStallforbusiness informationatLincolnPark
6daysheadstartonvolunteershiftsignup (teambuilding)
ProminentLogoPlacementonwebsite,printed materials&socialgraphics
PressReleasew/sponsoredactivitylevel
$10,000 EXCLUSIVE
Logo on signage at Carnival site (NCC) and at community & youth stage at the Riverloop Amphitheatre
Logo Placement on website, printed materials & social graphics
Complimentary Vendor Stall for business information at Lincoln Park 6 days head start on volunteer shift sign up (team building)
Logo on signage Friday & Saturday at Sponsored Stage
Logo Placement on website, printed materials & social graphics
Complimentary Vendor Stall for business info at Amphitheatre
6 days head start on volunteer shift sign up (team building)
SECURED
Logo on signage at award stand (Riverloop Amphitheatre Entrance)
Logo Placement on website, printed materials & social graphics
6
$2,500 EXCLUSIVE
REIMAGININGFRIDAYEVENINGWITHABANG
Logo on LED signage Friday evening at Lincoln Park
Logo Placement on website, printed materials & social graphics
Complimentary Vendor Stall for business information at Lincoln Park
6 days head start on volunteer shift sign up (team building)
Logo on Signage at related location on festival grounds
Logo Placement on website, printed materials & social graphics
TaggedPromotionSocialpost highlightingcontribution
6daysheadstartonvolunteershift signup(teambuilding)
$2,500 EXCLUSIVE
$15,000 EXCLUSIVE LINCOLNPARKSTAGE NATIONALHEADLINERSTAGE
StageHeaderSignagemounted40ftstagebanner
LogoPlacementonLEDsignageFriday&Saturday Verticalbannersw/logoflankingstage
16ComplimentaryVIPinVIPareanexttostage
8ComplimentaryVIP+(includesheadlinermeet&-greet)inVIPareanexttostage
ProminentLogoPlacementonwebsite,printed materials&socialgraphics
PressReleasew/sponsoredactivitylevel
DiscountedBeverageTicketsavailablefor pre-purchase
ComplimentaryVendorStallforbusiness informationatLincolnPark
ComplimentaryParadeEntryRegistration
Recognitiononpromotionalradio/TVads
10daysheadstartonvolunteershiftsign up(teambuilding)
$10,000 EXCLUSIVE MWDPARADE PARADETHROUGHTHEHEARTOFTHECITY
“PoweredBy”paradebranding
LeadOffparadew/organizationalfloat
Exclusiveparadebaghandout
$10,000
LogoonLEDsignageFriday&Saturday atSponsoredStage
LogoPlacementonwebsite,printed materials&socialgraphics
ComplimentaryVendorStallforbusinessinformationat LincolnPark
6daysheadstartonvolunteershiftsignup(teambuilding)
PRESENTINGSPONSORSECURED:
ComplimentaryVendorStallforbusinessinformationat LincolnPark
6daysheadstartonvolunteershiftsignup(teambuilding)
YOUTHACTiViTY
$10,000 EXCLUSIVE CARNIVAL,KIDSBIKERACES&LINCOLNPARK(FRIDAY) KIDSACTIVITIES
LogoonsignageatCarnivalsite(NCC)andat community&youthstageattheRiverloopAmphitheatre
LogoPlacementonwebsite,printed materials&socialgraphics
ComplimentaryVendorStallforbusiness informationatLincolnPark
6daysheadstartonvolunteershiftsign up(teambuilding)
$5,000 EXCLUSIVE AMPHITHEATRESTAGE FREECOMMUNITY&KIDFRIENDLYSATSTAGE
LogoonsignageatCarnivalsite(NCC)andat community&youthstageattheRiverloopAmphitheatre
LogoPlacementonwebsite,printed materials&socialgraphics
ComplimentaryVendorStallforbusiness informationatLincolnPark
6daysheadstartonvolunteershiftsign up(teambuilding)
$2,500 EXCLUSIVE KIDSBIKERACES
LONGSTANDINGCOMMUNITYFAVORITE
Logoonsignageatawardstand (RiverloopAmphitheatreEntrance)
LogoPlacementonwebsite,printed materials&socialgraphics
ComplimentaryVendorStallforbusinessinformationat LincolnPark
6daysheadstartonvolunteershiftsignup(teambuilding)
$2,500 EXCLUSIVE VIPAREA CURRATNGAMEMORABLEEXPERIECNE
VIPEntranceSignageFriday& SaturdayatLincolnParkStage
LogoPlacementonwebsite,printed materials&socialgraphics
ComplimentaryVendorStallforbusinessinformationat LincolnPark
6daysheadstartonvolunteershiftsignup(teambuilding)
LogoonLEDsignageFridayevening atLincolnPark
LogoPlacementonwebsite,printed materials&socialgraphics
$2,500 EXCLUSIVE $2,500 EXCLUSIVE
LogoonSignageatrelated ocation onfestivalgrounds
LogoPlacementonwebste,printed materials&socialgraphics
ComplimentaryVendorStallforbusinessinformationat LincolnPark
REIMAGININGFRIDAYEVENINGWITHABANG HELPINGMWDWORKBEHINDTHESCENES
6daysheadstartonvolunteershiftsignup(teambuilding)
TaggedPromotionSocialpost highlightingcontribution
6daysheadstartonvolunteershift signup(teambuilding)