who we are
Supporting Stronger Tourism Marketing
The South Central Tennessee Tourism Association, also known as SCTTA, is a state-recognized, non-profit regional tourism organization dedicated to supporting, promoting, and developing tourism across South Central Tennessee Created by the state of Tennessee, SCTTA serves as a catalyst for regional economic and community growth by helping communities strengthen their visitor economy through strategic marketing, tourism development, and statewide collaboration
SCTTA is one of nine regional tourism organizations recognized by the Tennessee Department of Tourist Development. In this role, SCTTA works closely with the state, local destination marketing organizations, municipal governments, attractions, small businesses, community partners, and tourism leaders to promote the region and support grant opportunities, marketing strategies, and visitor-focused development across our service area.
Through the award-winning Experience Tennessee brand, SCTTA promotes the people, places, stories, businesses, and communities that make South Central Tennessee a meaningful destination for travelers. Our region includes 13 counties, 37 cities and towns, and hundreds of unincorporated communities across Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties.
An Award-Winning Tourism-Ready Network
SCTTA’s work is rooted in collaboration. Through our Tourism-Ready strategy, we connect major attractions, local businesses, downtown districts, service providers, community organizations, destination marketing offices, and regional partners into a stronger, more visible tourism network.
This approach has earned statewide recognition. In 2024, SCTTA received the Purple Iris Award from the Tennessee Tourism and Hospitality Association and was recognized as Destination Marketing Organization of the Year. That same year, SCTTA Executive Director Ryan French received the Purple Iris Award for DMO Director of the Year The following year, SCTTA’s Sophia Posey received the Purple Iris Award for DMO Employee of the Year
These recognitions reflect the heart of SCTTA’s work: building practical, accessible, and high-impact tourism programs that help communities grow their visibility, strengthen their partnerships, and welcome more visitors
What We Do
SCTTA promotes South Central Tennessee to travelers while helping communities, governments, and businesses become more tourism-ready Our work combines regional marketing, content creation, public relations, visitor services, destination development, partner support, and grant-aligned strategy For DMOs, this means access to a team that understands both statewide tourism priorities and the day-to-day needs of local communities Our staff produces and manages much of this work in-house, including photography, graphic design, journalism, itinerary development, social media content, digital advertising, campaign planning, guide production, brand development, and partner promotion.
Because so much of this work is handled directly by the SCTTA team, we are able to offer services at prices that are intentionally accessible for communities of all sizes. This is especially important for rural communities working to build a strong foundation for tourism marketing with limited staff, limited budgets, or grant-funded resources.
About This Services Guide
This guide is designed to help DMOs and other tourism entities select tourism marketing services for the fiscal year. These services may be purchased using Tennessee Marketing Grant funds, other available grant funds, local tourism budgets, partner contributions, or any other eligiblefunding source.
Many of the services in this guide have been intentionally structured to align with tourism promotion needs and categories that are typically reimbursed with the Marketing Grant. Our goal is to help every community make the most of the grant opportunities available to them while also building long-term marketing assets that continue to support tourism beyond a single campaign or funding cycle.
While these services are especially useful during annual grant planning, they are not limited to grant-funded projects. DMOs may purchase services at any time of year for any tourism-related purpose, whether that means launching a new campaign, refreshing local photography, supporting social media, building visitor materials, promoting events, expanding regional visibility, or strengthening the community’s overall tourism presence The following menu is organized to help each DMO identify the services that best fit its goals, budget, timeline, and marketing priorities
grant administration
SCTTA offers grant administration support to help manage eligible tourism grant projects with greater organization, transparency, and confidence. This service is designed to support the grant recipient throughout the grant period by helping track requirements, maintain documentation, follow grant guidelines, and keep the project aligned with applicable deadlines and compliance expectations.
Grant administration may include assistance with project organization, documentation, reimbursement preparation, communication support, and general guidance related to the grant process. SCTTA’s role is to help administer the grant according to the applicable grant guidelines and the SCTTA Grant Administration Policy.
All final decisions, responsibilities, approvals, and obligations related to the grant remain with the grant recipient SCTTA serves as the administrator and support partner, while the DMO or awarded organization remains the official grant recipient
Work with our team of professional staff photographers to deliver the visuals that best represent your community. Each of our photographers are on bulk contracts, which allows us to pass on the co-op value to your organization.
1 Shoot Day: $600 | 20 Edits and up to four shoot locations
2 Shoot Days: $1,100 | 40 Edits and up to eight shoot locations
3 Shoot Days: $1,500 | 60 Edits and up to twelve shoot locations
social media reels
Video continues to dominate online attention, but it is forever changing. Sure, there is a place for long-format video, but today the most effective approach is through short “reel”-style videos showcasing your community or destination. All contracted social media reel posts will be posted as collaboration posts with Experience Tennessee socials.
4 Pack of Reels: $1,500
6 Pack of Reels: $2,200
8 Pack of Reels : $2,800
social media & Digital Management $900 - $1,400 $1,500 - $2,800 $6,800
Work with our media team to develop a comprehensive social media strategy that moves the needle for your community This year all services include a photo shoot, four social media reel shoots, and require a minimum paid ad plan Plan includes Facebook, Instagram, & Google Business.
Social Media Management: $6,800
2 Standard Weekly Posts
Monthly Reporting on Audience, Exposure, Engagement, & Engagement Rate
Post Review Portal
Single Day Photo Shoot with 20 edited photos
Social Media Reels Shoot with 4 edited reels
All Reels Post will be Collab posts with Experience
Minimum Ad Budget: $500
Website Network (Annual): $1,200
Website Buildout: $5,000
journalism & PR services
Quarterly Articles - $1,500
Monthly Articles - $3,500
$1,500 - $3,500
blogging and journalism are essential for visibility and SEO. Fresh, keyword-rich content boosts search rankings, ensuring attractions, festivals, and experiences reach potential visitors.
Beyond SEO, quality journalism builds trust, offering insider tips, interviews, and deep dives into local experiences. Travelers crave authentic stories, not just ads.
Blogging and journalism go beyond storytelling this year, SCTTA is elevating its journalism services by integrating Public Relations. This expansion enhances our media outreach efforts, ensuring stronger alignment with local, regional, and state PR initiatives. By streamlining media pitches and calls, we maximize the region’s exposure, driving greater visibility and impact.
The Content Creator Program helps generate fresh, authentic destination content through scheduled creator visits throughout the year You may choose from one, three, or five creator visits, with each creator providing a different set of guaranteed deliverables outlined separately.
This program is ideal for seasonal campaigns, event promotion, new attraction highlights, itinerary inspiration, downtown features, outdoor experiences, and targeted pushes for specific travel themes Each creator visit requires the DMO to provide and coordinate one overnight stay and one meal for the visiting creator.
One Content Creator Day- $850 Three Content Creator Days - $2,000
Content Creator Days - $3,000
The Experience Tennessee Travel Guide
The Experience Tennessee Travel Guide offers a fresh, narrative-driven take on exploring the South Central Tennessee Region. This guide delves into the rich tapestry of the area’s 13 counties while providing an immersive exploration of diverse themes, from Tennessee’s Whiskey Country, Southern BBQ, and antique pickin’ to history and the scenic Natchez Trace.
What sets this travel guide apart is its innovative integration with Experience Tennessee’s signature Virtual Brochure Rack, offering readers scannable access to detailed travel breakdowns by category and links to other online brochures. The guide is also prominently featured on ExperienceTN.com through a dedicated tab, allowing every piece of content, from articles and activations to advertisements, to be interlinked with additional online information.
Distributed to Ardmore, Nickajack, Smith County, Wayne County, Lynchburg, Memphis, and Chattanooga Welcome Centers.
Digital guide featured on ExperienceTN.com
Clickable ads on digital guide
150,000+ prints distributed annually
The AFter Jack Traveller’s Guide
The After Jack Guide is one of South Central Tennessee’s most powerful and strategic marketing tools, targeting travelers immediately after their visit to the world-famous Jack Daniel Distillery in Lynchburg As one of Tennessee’s most visited destinations, the distillery draws international and domestic tourists alike, all looking for their next adventure once their tour wraps. This exclusive guide is designed to steer visitors away from the interstates and instead guide them through the heart of our region inviting them to explore the charming small towns, hidden gems, and unforgettable experiences across all 13 counties of South Central Tennessee.
Featuring curated routes to Nashville, Memphis, Huntsville, and Chattanooga, the After Jack Guide reaches travelers right as they’re choosing what comes next
Clickable ad in digital guide
Branding on After Jack Routes
Promoted on Visit Lynchburg and Trailhead websites
experience guides
These listing guides are organized around specific travel interests, from outdoor adventure and family-friendly getaways to local food, music, history, shopping, agritourism, lodging, and craft beverage experiences
Each Experience Guide connects directly to online brochures and easy-to-navigate listing pages on ExperienceTN.com, giving advertisers added visibility through digital trip-planning resources that help travelers discover destinations, attractions, events, and businesses across South Central Tennessee.
Tennessee Flavor Guide
Outdoor Adventure
Music, Culture, & Arts
Streams & Fields
Playcation: Kid-Friendly Travel Guide
History of the Volunteer State
Rooted in Farms Guide
Whiskey, Wines, & Brews
Tennessee Pickin’: Antiques & Boutiques
Destination Lodging
Brochure Sponsorship Program
$250 - $6,000
Tourism partners have the opportunity to advertise in Experience Tennessee guides and brochures that are distributed throughout the region, promoted across SCTTA’s digital platforms, and made available to travelers online These sponsorships are designed to keep your destination, business, event, or attraction visible in both physical and digital spaces where visitors are actively looking for travel ideas
Each sponsored brochure benefits from a combination of print distribution, digital access, social media promotion, and direct fulfillment to interested travelers.
Print Visibility: Your ad will be prominently featured in the guide or brochure you select. Experience Tennessee brochures are distributed to state welcome centers, regional state parks, local welcome centers, hotels, short-term rentals, and other visitor-facing locations across the region
Digital Reach: Every Experience Tennessee brochure is available on the Experience Tennessee website and the Virtual Brochure Rack, making it easy for travelers to access your message before, during, and after their visit. Each guide is also supported by a branded social media post on Experience Tennessee channels.
Linked Digitial Ads: Each ad in Experience Tennessee digital publications are linked. This allows visitors to click directly thorugh to your website or perfered link.
Direct Mail Fulfillment: Brochure sponsors benefit from SCTTA’s travel information fulfillment program When visitors request travel information through ExperienceTN com or participating DMO websites, SCTTA mails relevant brochures and guides directly to them, helping sponsors reach people who have already expressed interest in visiting.
REgional Guides
Experience TN Travel Guide
After Jack Traveler’s Guide
Local Visitor Guides
Lynchburg Map & Visitor Guide
Experience Guides (10) new, all-in guide sponsorship
Amish Country Map
The All-In Guide Sponsorship gives tourism partners a presence in every Experience Tennessee guide, creating consistent visibility across our full print and digital guide collection Your ad will appear in guides built around a wide range of traveler interests, giving your message repeated exposure across one of Experience Tennessee’s most comprehensive print visibility opportunities
TheExperienceTennesseeBrochureRackProgramisasimpleyetpowerfulwaytoengageyour communityandelevatethevisitorexperienceByinstallingbrandedbrochureracksthroughoutyour town,you’renotjustincreasingvisibilityyou’retransformingkeylocationsintoregionalinformation hubsthatinspireexplorationandboostlocaltourism
ThisturnkeyprogrammakesparticipationeasyExperienceTennesseemanagesallaspects,including: Rackplacementsinhigh-trafficareas LocationslistedonExperienceTNcomas“infostation” BrandedposterandVBRinsertchangedannually Insertupgradesavailableforthemes,events,etc-$100each Regularstockingandmaintenance Top25LocationswithCustomPosterinstallationstosupportVBR Customizestockingplanforeachlocation
SingleLocation-$1,500Annually ThreeLocations-$3,000Annually SixLocations-$5,000Annually
50 Posters (SCTTA will hang 40 posters) - $1,500 poster Sponsorships Virtual Brochure Poster Sponsorship Program $750 - $1,500
25 Posters (SCTTA will hang 20 posters) - $750
information fulfillment Program
Eachmonthwemailoutdozensofguidesandinformationabout visitingTennessee.OurLiteratureMailingProgramallowsforyouto getinonthataction!
Thissponsorshipallowsyoutoplacearackcardofyourbusiness insideeachenvelopewemailout.Italsoincludesamentioninthe letterthatwesendfolks,pointingoutthatweareabletosendthisto themthankstoyourpartnership
Thissponsorshipalsocomeswithabanneradonthe“guides”page onExperienceTN.comandcontinuoussocialmediaad.
The Virtual Brochure Rack gives travelers easy digital access to Experience Tennessee guides and brochures anytime, anywhere It extends the reach of printed materials by connecting visitors to online brochures through ExperienceTN com, regional promotions, and QR-code signage throughout the region Virtual Brochure Rack sponsors will have their local visitor guide featured on the sponsored posters placed throughout their community If the sponsor does not have a local guide with SCTTA, we can feature their existing guide or include their logo, and each sponsor will receive posters to display locally.
Annual Sponsor (1,000 Envelopes) - $3,000 $3,000 $1,500 - $5,000
Includes:
Direct mail fulfillment from Tennessee Whiskey Trailhead & Welcome Center in Lynchburg. Custom rack-card included in region requests. Custom branded envelopes for direct orders.
Digital fulfillment of requests, personal email from welcome center staff. SCTTA will provide a link or embed to a “information request form” on designated
Local Visitor Guide Development
Alocalvisitor'sguideisavaluableassetforhotels,short-termrentals,events, andmore These4x9bookletsfeature16pagesofessentialtravelinformation(8 pagesdedicatedtolocalads),helpingvisitorsnavigatedining,shopping, lodging,andattractionsinyourcommunity.
SCTTAhandlestheentireprocess,fromcontentcreationandphotographyto printinganddistribution Guidesarestrategicallyplacedatthreestatewelcome centers,theTrailhead,theNatchezTraceWelcomeCenter,andlocallodging partners,ensuringmaximumreachandimpact.
5,000Prints
DigitalGuideProvidedwithlinks
SCTTAProvidesDistribution
Brand&SocialKitProvided
AnnualPrice:$3,000
Local Guide Development
SCTTAisnowofferinglocalguidedevelopmenttohelpbringyourtourism concepttolife.Workwithourexpertteamtocreatecustombranding,eyecatchingdesign,andcompellingcontenttailoredtoyourneeds.Plus,your brochurewillbefeaturedintheall-newExperienceTennesseeDigitalGuide featuredontheVirtualBrochureRack,expandingyourreachlikeneverbefore!
4X9Quad-FoldBrochure,2,500prints
DigitalandPDFCopiesprovided DistributionProvided PlacedontheonlineVBR
InitialPrint:$3,000
app version of local guide
2 Guide Promo Posts* 1 Experience TN Collab Post* Up to 8 Ad Pages sold by Experience TN
2 Guide Promo Posts* 1 Experience TN Collab Post* 4 Ad Pages sold by Experience TN
$3,000 +$1,500 $3,000
AddanappversionofyourbrochuretotheExperienceTennesseeApp Thisaddonappversionhelpsmakeyourlocalexperienceguidemoreaccessibleto travelersbeforeandduringtheirvisit,creatinganothersimplewaytopromote featuredstops,attractions,businesses,andexperiencesthroughExperience Tennessee’sdigitalplatforms.
Thisadd-onisbestsuitedforLocalGuidesthatareinformational,tour-based,or interpretiveinnature.Strongexamplesincludelocalhistorytours,downtown walkingguides,muraltrails,heritageguides,scenicdrivingroutes,cemetery tours,architectureguides,orotherbrochuresdesignedtoguidevisitorsthrough astory,place,orroute.
Annual Price: $1,500
Includes:
Email Marketing
$1,500
Buildandreachacustomaudienceoftravelerswhoarespecificallyinterested inyourcommunity.SCTTAwillcreateacustomizedemailcollectionformthat canbeembeddedonyourtourismwebsiteandlinkedthroughsocialmedia, allowingvisitorstosignupformoreinformation,travelinspiration,events,and updatesfromyourdestination.
ThisannualpartnershipincludesamonthlylocalizedsectionintheFieldNotes RegionalNewsletter,whichcurrentlyreachesanaudienceof25,000+ subscribers,aswellasfourseasonaldirectnewsletterstotheDMO’scustom audience.SCTTAwillhandleemaildesignandscheduling,yousimplyprovide informationinblogformat.Thesetouchpointshelpsupportlocalevents, seasonalcampaigns,travelplanning,andongoingdestinationawareness
Annually - $1,500
Customized email collection form embed on designated tourism website and linktree on social media
Monthly localized section in the Field Notes Regional Newsletter (must be provided in blog format) Four seasonal direct newsletters to custom audience to support events & campaigns.
digital billboard
The Digital Billboard Program helps you reach travelers in key drive markets through high-visibility digital billboard placements. SCTTA will focus placements in strategic markets including Alabama, Nashville, and Chattanooga, helping communities build awareness among audiences who are within a realistic travel distance.
You will select the campaign goal, preferred time of year, and number of months the campaign will run, with a 90-day (3 month) minimum required This program includes a campaign kick-off meeting, billboard design, DMO approval, campaign launch, and optimized reporting. SCTTA will work with each DMO to develop creative that supports the selected goal, whether that is general destination awareness, event promotion, seasonal travel, or a specific visitor-focused message.
Alabama Market:
$500/m (61k to 88k impressions)
$750/m (92k to 132k impressions)
$1,000/m (121k to 174k impressions)
Chattanooga Market:
$500/m (71k to 102k impressions)
$750/m (103k to 148.7k impressions)
$1,000/m (132k to 192.3k impressions)
Nashville Market:
$500/m (61k to 88k impressions)
$750/m (92k to 132k impressions)
$1,500 - 90 day (min)
$1,000/m (121k to 174k impressions)
Tourism-readycommunitymarketingprogram
TheCommunityProjectisdesignedtobringalloftheTourismReadyfundamentalstogetherandtakethemtothe nextlevel.ItdemonstrateshowtheworkhappeningontheDMOsidesupportslocalbusinesses,andhowbusiness engagementstrengthenstheDMOandthebroadertourismstrategy.
Athrivingtourismecosystemshouldnotonlysupportvisitorsbutalsocontributetoahigherqualityoflifefor residents.Thatiswhythisprogramisdesignedtoconnecttourismdevelopmentwithbroadercommunitygrowth.
Includes:
Tourism-Ready Workshop hosted by SCTTA in your community
Up to 30 participating businesses in the tourism sector: lodging, dining, shopping, and attractions.
20
One full year of Fundamental Experience TN Partnerships at no charge to the business.
Adedicated blogfeaturewritten bySCTTAforeach participating business.
Eachparticipatingbusinessreceivesafullpartnershippackagethatincludesthe followingandmore:
ApartnerpageonExperienceTN.com
AlistingcardonTNVacation.com
AlistingontheTRVAGeotourismpagebyNationalGeographic&TheTVA AvisitfromSCTTAambassadors,HeyY’all
RecognitionasaFeaturedPlaceonExperienceTN.com
Invitationstoquarterlypartnernetworkingevents
TheabilitytosubmitmonthlyblogsforpublicationonExperienceTNcom Discountsonadbuysandco-opadvertisingopportunities
AmediakitdevelopedbySCTTAtosupportmediaoutreachandpitches
PlacementasacommunityrecommendationintheExperienceTennesseeTravelGuide
Tourismbrandingdevelopment
$3,500 - $10,000 $10,000
TheCommunityProjectisdesignedtobringalloftheTourismReadyfundamentals togetherandtakethemtothenextlevel Itdemonstrateshowtheworkhappening ontheDMOsidesupportslocalbusinesses,andhowbusinessengagement strengthenstheDMOandthebroadertourismstrategy
Athrivingtourismecosystemshouldnotonlysupportvisitorsbutalsocontributeto ahigherqualityoflifeforresidents Thatiswhythisprogramisdesignedtoconnect tourismdevelopmentwithbroadercommunitygrowth
Starting at $10,000
Includes: 2 Community Roundtables Survey
County-Wide Tourism Brand Name
Original Artwork Support Branding
Full Brand Kit: multiple logo colors, brand colors, font(s), brand story, etc
local visit commercial
A professionally produced tourism commercial designed to capture the attention of travelers. This package includes a pre-production meeting with the videographer and SCTTA team to define the campaign direction, key messaging, featured locations, and overall look and feel of the commercial.
The final deliverables include one fully produced 30-90-second commercial with voiceover, along with three 15-second vertical video clips designed to support social media promotion DMOs are encouraged to add a separate digital ad budget to place the commercial across YouTube, Instagram, and Facebook For communities looking to maximize the value of the commercial, this service can also be paired with the TV Advertisements add-on to expand reach through traditional broadcast placements
30-SECONDS - $5,000 60-SECONDS - $5,550
Includes:
Pre-production meeting with videographer & SCTTA team
30-60-second commercial fully produced with voiceover
3: 15-second vertical video clips to support socials.
Ad placements on Youtube, Instagram, Facebook. (seperate budget)
tv advertisements
$5,000 - $5,550 $1,500 (MIN)
TV Advertisements allow you to extend the reach of your Local Visit Commercial through traditional broadcast placements SCTTA will schedule a kick-off meeting to discuss audience, campaign goals, and recommended placement strategy, with reporting provided on overall campaign reach.
*Local Visit Commercial required
$1,500/month:30K-70Kimpressions
Samples:
$2,500/month:50K-117Kimpressions
$3,500/month:70K-163Kimpressions
$4,500/month:90K-210Kimpressions
$1,500 - $3,500
TheTennesseeWhiskeyTrailheadandWelcomeCenterhandsout over10,000bagsannuallywithcustomerpurchases,andanother nearly10,000forbrochuresandmerchandiseinsidethestore
Thissponsorshipincludesyourlogoononesideofthebag,printed onover20,000bags
Forspecialeventsorshortruns,wecanworkin"splashprinting” thatcovers5,000bagsanduptothreemonthsinrotation
DistributedattheTrailhead,Ardmore,andtheNickajackState WelcomeCenters
