2026 Tourism Services Guide

Experience Tennessee tourism services guide

sctta. org

ExperienceTN.com

TABLE OF CONTENTS SCTTA Staff......................................................................................

3

Advance Travel & Tourism CO-OP.................................................. 4-9 Regional Travel Map & Guide Program..........................................

10

After Jack Program, Brochure Rack Program...............................

11

Photo, Social-Video, and Journalism.............................................

12

Social Media, Local Guides, Local Brochures...............................

13

Literature Program, Bag Program, Coaster Program..................

14

Post Cards, County Travel Map, Rack Cards.................................

15

SOUTH CENTRAL TENNESSEE TOURISM STAFF

Ryan French

Amanda McGowan Operations Director Amanda@ExperienceTN.com

Media Director Sophia@ExperienceTN.com

Cindy Dupree Holloway

Lane Curlee

Dominic Gialdini

Executive Director & CEO Ryan@ExperienceTN.com

Sophia Posey

Public Relations Director CindyBDupree@Gmail.com

Marketing Director Lane@ExperienceTN.com

Tourism Ops & Grant Coordinator Dominic@ExperienceTN.com

Jeff Wohlgemuth

Billy Hoffman

Colton Young

Lead Regional Travel Advisor Info@WhiskeyTrailhead.com

Regional Travel Advisor Info@WhiskeyTrailhead.com

Regional Travel Advisor Info@WhiskeyTrailhead.com

dmo agency plans

Why We Created DMO Agency Plans A Smarter, Simpler Way to Empower Your Tourism Marketing Let’s be honest—working with a big-time agency can feel like buying a golden ticket. You expect it to magically take your marketing to the next level, ease the pressure on your team, and streamline everything from social media to press coverage. And while that can be true with the right agency, there’s one massive misconception we see over and over again: People think hiring an agency means less work.

The reality? A great agency is only as effective as the support and input they receive from the local team. And for most mid-sized or small Destination Marketing Organizations (DMOs), that is where things start to unravel.

The Problem: Too Many Hats, Too Few Hands Many DMOs are already stretched thin. The local staff is balancing events, grant writing, media inquiries, stakeholder communications, community relations— the list goes on. When you add managing an agency to the mix, it can start to feel like just one more item on the never-ending to-do list. Without consistent communication and coordination, even the best agency can struggle to deliver results that truly move the needle.

That’s where we saw an opportunity to build something better.

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The Solution: A First-of-Its-Kind Partnership We’ve teamed up with Advance Travel & Tourism to create a program that’s built for DMOs, by a regional organization that understands the daily grind of local tourism work. Our new DMO Agency Plans program is a game-changer because it does more than connect you to an agency—it surrounds your organization with a team of dedicated professionals who share the workload and keep the creative engine running smoothly.

Here’s how it works: When your organization signs up for a DMO Agency Plan, you’re not just working with Advance Travel. You’re also getting a dedicated support team from South Central Tennessee Tourism.

Together, this creates a powerful three-tiered collaboration: 1. Your Local Tourism Staff 2. The Experts at Advance Travel & Tourism 3. Your Regional Support Team from SCTTA

Meet Your Extended Team Your regional support crew includes:

🎯 Program Manager—Your go-to person for strategy, timelines, and deliverables. 📰 Public Relations Director—Handles press releases, media kits, and storytelling. 📱 Social Media Coordinator—Keeps your channels active, engaging, and on-brand. 💼 Grant Writer—Helps secure additional funding so you can dream—and do—more.

This team works with you, for you. They manage the day-to-day, respond to the agency's needs, and keep your team involved in the creative process without overwhelming your calendar.

More Than a Contract—A Complete Toolbox Through this program, Advance Travel also gains full access to our entire regional infrastructure, including Our content development team (media director + PR director) Vast content libraries for digital campaigns Website development services A deep bench of creators, influencers, photographers, and videographers And of course, our exclusive programming menu and regional network This isn't your typical agency arrangement—it's a turnkey marketing and communications machine that doesn’t just lighten your load, it accelerates your growth. And because it’s built around local collaboration, your community’s voice and vision stay at the heart of everything we do.

You’re Not Alone Anymore The DMO Agency Plan is more than a new service—it’s a new standard. It's designed to make your job easier, your organization look more professional, and your impact on the local economy more powerful. With three teams working in harmony, you can finally focus on what you do best: being the passionate, placemaking, economic-driving tourism leader your community needs.

Ready to take the next step? Let’s build something unforgettable—together.

We chose to partner with Advance Travel & Tourism because of their impeccable reputation across the state of Tennessee and their deep-rooted expertise in destination marketing. With a singular focus on the tourism industry, they’ve helped elevate destinations, attractions, and tourism organizations throughout the Southeast with customized, results-driven strategies. Their commitment to innovation, industry leadership, and personalized service makes them the perfect match for our regional goals.

Advance isn’t just another vendor—they’re a trusted partner who understands that no two destinations are alike and that true success comes from collaboration. Through this partnership, DMOs don’t just gain access to an agency—they tap into a powerhouse of tourism-focused professionals backed by over a century of marketing experience, and a team of twenty specialists dedicated exclusively to travel and tourism. Together, we’ve created a program that amplifies local voices, prioritizes creativity, and keeps strategy rooted in what works for Tennessee.

Core Services plan Social Media & Digital Managment 2 Standard Weekly Posts Monthly Reporting on Audience, Exposure, Engagement, & Engagement Rate Instagram, Facebook, and Google Business Development Post Review Portal Social Media Reels Shoot with 4 edited reels All Reels Posts will be Collab posts with Experience

Social media management & digital maintenance that includes website updates.

Quarterly 1200+ word article or itinerary that is serviced by Work with Experience Tennessee to SCTTA Public Relations. develop a local tourism brand.

ContentaDevelopment: Video, Includes primary logo, secondary Photo, Branding Development, logo, and branding kit. and Graphics as needed.

Includes a local icons package from Monthly planning discussions our Tennessee Tech partnership. with SCTTA and Advance Travel & Tourism.

Branding Development

+$1,500 Buildout one time investment

Content Development Up to 3 photo shoot days with Experience Tennessee verified photo professionals.

Up to 60 edited photos, 20 edits per shoot day.

-ORUp to 3 Influencers Days 3 total reels per day with recap reels

Social media management & digital maintenance that includes website updates.

Quarterly 1200+ word article Local Pocketthat Visitors Guide or itinerary is serviced by with 16 SCTTA pages ofPublic localRelations. content. Includes up Development: Video, toContent 8 additional pages for local ads, Photo, Branding Development, sold

by Experience Tennessee. and Graphics as needed.

-ORMonthly planning discussions with SCTTA and AdvanceBrochure Experience Tennessee Travel & Tourism.

Rack Program with 3 community

Print media Development

racks and top 25 locations for Virtual Brochure Rack posters.

Both include quarterly PR sessions.

Social media management &

digital maintenance that Web Management includes website updates.

Quarterly 1200+ word article or itinerary that is serviced by Custom local tourism website SCTTA Public Relations. buildout through the Experience Content Development: Video, Tennessee Online Network Photo, Branding Development, Maintenance is $1200 annually or and Graphics as needed. included in SCTTA Agency Plans.

Monthly planning discussions with SCTTA and Advance Travel & Tourism.

+$3,000 Buildout one time investment

Social media management & Turnkey Agency digital maintenance that

website updates.

Ourincludes team handles critical steps Quarterly 1200+ wordTravel articleand needed for Advance or itinerary that is campaigns serviced by Tourism to launch SCTTA Public Relations.

Advance Travel and Tourism has Content Development: Video, access to our video and content Photo, Branding Development, drives works with our team to and and Graphics as needed. develop content asdiscussions needed.

Monthly planning Annual joint strategy session with with SCTTA and Advance Advance SCTTA. Travel &+Tourism.

Monthly Progress Meetings with reporting dashboard during campaigns.

Free Grant facilitation for DMO

Agency package

$25,000 4 Month Paid Socials

4 Month Targeted Display

Each of the three packages—Agency, Premium, and Premium Plus— include the “core” services plan.

Build awareness with targeted display ads hitting on your affinity audience. Targeted display ads appear on websites that target specific people based on their interests.

Outdoors Family Weekends History Food & Drink

> OR <

Within 2-4 Hrs Memphis Huntsville Knoxville Clarksville

Attract potential visitors in their planning phase using Meta.

Leverage multiple different creative and ad formats for different audiences.

Key Performance Indictors: Impressions CTR/Clicks Organic & platform website traffic increases. Increases in target market engagement rates.

Platform engagement increases.

$45,000

premium package 4 Month Targeted Display

4 Month Paid Socials

4 Month Event Focused

Build awareness with targeted display ads hitting on your affinity audience. Targeted display ads appear on websites that target specific people based on their interests.

Attract potential visitors in their planning phase using Meta.

Leverage multiple different creative and ad formats for different audiences.

Drive Traffic to a specific event page, encouraging event awareness and boosting potential attendance through targeted social media ads.

Key Performance Indictors: Impressions CTR/Clicks Organic & platform website traffic increases. Increases in target market engagement rates.

Platform engagement increases.

Geo: 50 mile radius Example of Audience Targeting: Frequent Travelers Festival Goers Foodies Family Activities Spring/Summer Markets

Outdoors Family Weekends History Food & Drink

Within 2-4 Hrs Memphis Huntsville Knoxville Clarksville

$65,000

premium plus package Two Extra Months

6 Months of Paid Search

6 Month Campaigns:

Reach travelers who are ready to book and actively looking for what your destination offers.

Targeted Display Ads Paid Socials Event Focused Full Page After Jack Guide

Keyword Examples: Activities near me Fishing in TN Kayaking near me Camping in TN

Success Measures: Increased in awareness and organic traffic growth with real data Site Traffic Growth Increased Conversions

sctta. org

Regional Map & Guide Program Experience Tennessee is proud to unveil an exciting new resource for visitors exploring our 13-county region.

As part of our 2025–2026 initiative, we are developing a dynamic, double-sided 36"x27" regional map — a firstof-its-kind tool designed to enhance trip planning and visitor engagement.

On one side, travelers will discover highlights from our eastern counties, while the reverse side showcases the western counties. Each side will be adorned with custom-themed artwork and detailed navigational accuracy, helping users orient themselves while appreciating the character and culture of each community.

The map will spotlight: Major attractions and iconic landmarks Partnering businesses and regional communities Curated recommendations and on-map features that guide travelers to must-see stops To complement the map, we are also introducing a print and digital travel guide that brings our region to life.

This companion guide will feature: Thoughtfully crafted itineraries Local stories and hidden gems A curated list of must-see experiences across South Central Tennessee In addition, this map will coordinate not only with the corresponding travel guide, but will also complement the Experience Tennessee Virtual Brochure Rack and the new online Digital Guide on ExperienceTN.com, creating a fully integrated suite of planning tools for visitors.

This comprehensive travel tool not only enhances the visitor experience but also reinforces our commitment to making South Central Tennessee one of the most accessible, enjoyable, and engaging regions in the state— and the entire United States.

DMO Ads include placement on the map, placement in the digital travel guide with links, three branded community itineraries, and a branded itinerary in the printed travel guide. The first six DMO’s to opt into a 4X9 will also receive one of the seasonal covers.

4"X9" Ad - $3,000 4"X4" Ad - $2,000

4"X3" Ad - $1,000 4"X2" Ad - $500

After Jack Traveler’s Guide The After Jack Guide is one of South Central Tennessee’s most powerful and strategic marketing tools—targeting travelers immediately after their visit to the world-famous Jack Daniel Distillery in Lynchburg. As one of Tennessee’s most visited destinations, the distillery draws international and domestic tourists alike, all looking for their next adventure once their tour wraps.

This exclusive guide is designed to steer visitors away from the interstates and instead guide them through the heart of our region—inviting them to explore the charming small towns, hidden gems, and unforgettable experiences across all 13 counties of South Central Tennessee.

Featuring curated routes to Nashville, Memphis, Huntsville, and Chattanooga, the After Jack Guide reaches travelers right as they’re choosing what comes next. Whether it’s scenic byways, local eats, or unique attractions, this guide literally maps out a better way home—winding through the region, one incredible stop at a time.

Promote your business, event, or destination in the After Jack Guide and turn pass-through traffic into engaged regional tourism.

Ad in both fall and spring editions After Jack Posters After Jack Door Cling

Ad with link in digital guide Branding on After Jack Routes

Centerfold

Back Cover

Page Three

Inside Front

Inside Back

Full Page

Half Page

1/4 Page

$3,000

$2,000

$2,000

$2,000

$2,000

$1,500

$1,000

$750

Experience Tennessee Brochure Rack Program The Experience Tennessee Brochure Rack Program is a simple yet powerful way to engage your community and elevate the visitor experience. By installing branded brochure racks throughout your town, you’re not just increasing visibility—you’re transforming key locations into regional information hubs that inspire exploration and boost local tourism.

This turnkey program makes participation easy. Experience Tennessee manages all aspects, including: Rack placements in high-traffic areas Locations listed on ExperienceTN.com as “info station” Branded poster and VBR insert changed annually Insert upgrades available for themes, events, etc. - $100 each Regular stocking and maintenance Top 25 Locations with Custom Poster installations to support VBR Customize stocking plan for each location It’s a seamless way to connect travelers with your attractions, events, and businesses—right where they are, right when it matters most. Let us help you activate your community as part of the broader regional tourism network.

Single Location - $1,500 Annually Three Locations - $2,750 Annually Six Locations - $5,000 Annually

sctta. org

Photo Services Work with our team of professional staff photographers to deliver the visuals that best represent your community. Each of our photographers are on bulk contracts, which allows us to pass on the co-op value to your organization.

1 Shoot Day: $500 | 20 Edits and up to four shoot locations 2 Shoot Days: $950 | 40 Edits and up to eight shoot locations 3 Shoot Days: $1400 | 60 Edits and up to twelve shoot locations

Video Services: Social Media Reels Video continues to dominate online attention, but it is forever changing. Sure, there is a place for long-format video, but today the most effective approach is through short “reel”style videos showcasing your community or destination. New in 2025, all contracted social media reel posts will be posted as collaboration posts with Experience Tennessee socials.

4 Pack of Reels: $1,500 8 Pack of Reels: $2,850 12 Pack of Reels : $3,500

Journalism & PR Services For DMOs in South Central Tennessee, blogging and journalism aren’t just storytelling—they’re essential for visibility and SEO. Fresh, keyword-rich content boosts search rankings, ensuring attractions, festivals, and experiences reach potential visitors.

Beyond SEO, quality journalism builds trust, offering insider tips, interviews, and deep dives into local experiences. Travelers crave authentic stories, not just ads.

Single Article & Service: $400 Quarterly Article & Service: $1,500 Annually Monthly Article & Service: $4,000 Annually

Blogging and journalism go beyond storytelling—this year, SCTTA is elevating its journalism services by integrating Public Relations. This expansion enhances our media outreach efforts, ensuring stronger alignment with local, regional, and state PR initiatives. By streamlining media pitches and calls, we maximize the region’s exposure, driving greater visibility and impact.

Social Media & Digital Management Work with our media team to develop a comprehensive social media strategy that moves the needle for your community. This year all services include a photo shoot, four social media reel shoots, and require a minimum paid ad plan. Plan includes Facebook, Instagram, & Google Business.

Social Media Management: $6,000 2 Standard Weekly Posts Monthly Reporting on Audience, Exposure, Engagement, & Engagement Rate Post Review Portal Single Day Photo Shoot with 20 edited photos Social Media Reels Shoot with 4 edited reels All Reels Post will be Collab posts with Experience Minimum Ad Budget: $500 | Website Network: $1,200

Local Visitor Guide Development A local visitor's guide is a valuable asset for hotels, short-term rentals, events, and more. These 4x9 booklets feature 16 pages of essential travel information (8 pages dedicated to local ads), helping visitors navigate dining, shopping, lodging, and attractions in your community.

With this package, SCTTA handles the entire process—from content creation and photography to printing and distribution. Guides are strategically placed at three state welcome centers, the Trailhead, the Natchez Trace Welcome Center, and local lodging partners, ensuring maximum reach and impact.

5,000 Prints Digital Guide Provided with links SCTTA Provides Distribution Brand & Social Kit Provided Annual Price: $3,000

Bi-Weekly Social Media Promo Posts 3 Guide Promo Reels 3 Collab Reels Posts 8 Ad Pages sold by Experience TN *Designed using SCTTA Program Standards

Local Brochure Development + Experience TN Digital Guide SCTTA is now offering local brochure development to help bring your tourism concept to life. Work with our expert team to create custom branding, eyecatching design, and compelling content tailored to your needs. Plus, your brochure will be featured in the all-new Experience Tennessee Digital Guide featured on the Virtual Brochure Rack, expanding your reach like never before!

4X9 Quad-Fold Brochure, 2,500 prints Digital and PDF Copies provided Distribution Provided Placed on the online VBR Initial Print: $2,000

Brand & Social Kit Provided Brochure Promo Reel One Experience TN Collab Post 4 Ad Pages sold by Experience TN *Designed using SCTTA Program Standards

sctta. org Literature Mailing Program Each month we mail out dozens of guides and information about visiting Tennessee. Our Literature Mailing Program allows for you to get in on that action!

This sponsorship allows you to place a rack card of your business inside each envelope we mail out. It also includes a mention in the letter that we send folks, pointing out that we are able to send this to them thanks to your partnership.

This sponsorship also comes with a banner ad on the “guides” page on ExperienceTN.com and continuous social media ad.

Annual Sponsor—600 Envelopes + One Year Ad Banner: $2,500

Bag Sponsorship The Tennessee Whiskey Trailhead and Welcome Center hands out over 10,000 bags annually with customer purchases, and another nearly 10,000 for brochures and merchandise inside the store.

This sponsorship includes your logo on one side of the bag, printed on over 20,000 bags.

For special events or short runs, we can work in "splash printing” that covers 5,000 bags and up to three months in rotation.

LYNCHBURG, TENNESSEE

LYNCHBURG, TENNESSEE

Recycle Today For A Better Tomorrow WARNING: TO AVOID DANGER OF SUFFOCATION KEEP THIS BAG AWAY FROM BABIES AND CHILDREN.

Distributed at the Trailhead, Ardmore, and the Nickajack State Welcome Centers.

Primary Annual: $3,500 Secondary Annual: $1,500

Branded Coaster Program The Experience Tennessee branded coaster program is new to the 2025-2026 marketing program. This program is a win-win for your community, as each sponsored coaster is distributed to local restaurants in your area.

Coasters will be co-branded with ExperienceTN.com and will provide a QR code for visitors to scan that will lead to your community landing page on ExperienceTN.com. The program includes stocking and maintainance.

2,000 Coasters: $1,500 5,000 Coasters: $3,000

Post Card Development Work with our team to develop just one or a series of postcards for your community. Postcards are a great way to engage visitors and promote your brand. Additionally, they are a great source of community pride and can be a cool item to offer to your local tourist stops as free inventory.

Single Postcard Design and Prints 500 - $100 1,000 - $175 5,000 - $850 Postcard Program - $350 3 Community Designs 1 Postcard Display - $75 Each

Local County-Wide Attraction Map Partner with the Experience Tennessee team to create a locally branded, county-wide attraction map—modeled after the popular maps featured in our regional brochures.

These compact 4"x9" maps are designed for maximum distribution, making them perfect for visitors centers, hotels, welcome centers, and local businesses.

Each map will: Highlight key attractions and points of interest across your county Maintain navigational accuracy for easy visitor use Include two ad panels managed and sold by Experience Tennessee to help offset costs In addition to the printed version, all featured locations will also be included in a digital format with clickable directional links, expanding your reach to on-the-go travelers planning their visit online or via mobile.

This is a smart, visitor-friendly tool that boosts visibility, drives traffic, and unifies your destination under a single, accessible guide.

2,500 Prints: $1,500

Rack Card Development Our team will work with your business to develop a doublesided rack-card highlighting your business and allowing you to place your marketing materials in welcome centers and high-traffic areas that visitors frequent.

Price includes design time, printing cost, and distribution with the region + Ardmore and Nickajack Welcome Centers.

1,000 Prints: $400 5,000 Prints: $1,750

ExperienceTN.com TN Purple Iris Award Recipient 2024 DMO of the Year