2026 Tourism Services Guide by ExperienceTN

dmoagencyplans

Why We Created DMO Agency Plans

A Smarter, Simpler Way to Empower Your Tourism Marketing

Let’s be honest—working with a big-time agency can feel like buying a golden ticket. You expect it to magically take your marketing to the next level, ease the pressure on your team, and streamline everything from social media to press coverage. And while that can be true with the right agency, there’s one massive misconception we see over and over again: People think hiring an agency means less work.

The reality? A great agency is only as effective as the support and input they receive from the local team. And for most mid-sized or small Destination Marketing Organizations (DMOs), that is where things start to unravel.

The Problem: Too Many Hats, Too Few Hands

Many DMOs are already stretched thin. The local staff is balancing events, grant writing, media inquiries, stakeholder communications, community relations the list goes on. When you add managing an agency to the mix, it can start to feel like just one more item on the never-ending to-do list. Without consistent communication and coordination, even the best agency can struggle to deliver results that truly move the needle.

That’s where we saw an opportunity to build something better.

l o calDMO scttas t a ff

The Solution: A First-of-Its-Kind Partnership

We’ve teamed up with Advance Travel & Tourism to create a program that’s built for DMOs, by a regional organization that understands the daily grind of local tourism work. Our new DMO Agency Plans program is a game-changer because it does more than connect you to an agency it surrounds your organization with a team of dedicated professionals who share the workload and keep the creative engine running smoothly. Here’s how it works:

When your organization signs up for a DMO Agency Plan, you’re not just working with Advance Travel. You’re also getting a dedicated support team from South Central Tennessee Tourism.

Together, this creates a powerful three-tiered collaboration:

1.Your Local Tourism Staff

2.The Experts at Advance Travel & Tourism

3.Your Regional Support Team from SCTTA

Meet Your Extended Team

Your regional support crew includes:

�� Program Manager Your go-to person for strategy, timelines, and deliverables.

�� Public Relations Director—Handles press releases, media kits, and storytelling.

�� Social Media Coordinator Keeps your channels active, engaging, and on-brand.

�� Grant Writer—Helps secure additional funding so you can dream—and do—more.

This team works with you, for you. They manage the day-to-day, respond to the agency's needs, and keep your team involved in the creative process without overwhelming your calendar.

More Than a Contract—A Complete Toolbox

Through this program, Advance Travel also gains full access to our entire regional infrastructure, including

Our content development team (media director + PR director)

Vast content libraries for digital campaigns

Website development services

A deep bench of creators, influencers, photographers, and videographers

And of course, our exclusive programming menu and regional network

This isn't your typical agency arrangement it's a turnkey marketing and communications machine that doesn’t just lighten your load, it accelerates your growth. And because it’s built around local collaboration, your community’s voice and vision stay at the heart of everything we do.

You’re Not Alone Anymore

The DMO Agency Plan is more than a new service it’s a new standard. It's designed to make your job easier, your organization look more professional, and your impact on the local economy more powerful. With three teams working in harmony, you can finally focus on what you do best: being the passionate, placemaking, economic-driving tourism leader your community needs.

Ready to take the next step? Let’s build something unforgettable—together.

We chose to partner with Advance Travel & Tourism because of their impeccable reputation across the state of Tennessee and their deep-rooted expertise in destination marketing. With a singular focus on the tourism industry, they’ve helped elevate destinations, attractions, and tourism organizations throughout the Southeast with customized, results-driven strategies. Their commitment to innovation, industry leadership, and personalized service makes them the perfect match for our regional goals.

Advance isn’t just another vendor—they’re a trusted partner who understands that no two destinations are alike and that true success comes from collaboration. Through this partnership, DMOs don’t just gain access to an agency they tap into a powerhouse of tourism-focused professionals backed by over a century of marketing experience, and a team of twenty specialists dedicated exclusively to travel and tourism. Together, we’ve created a program that amplifies local voices, prioritizes creativity, and keeps strategy rooted in what works for Tennessee.

CoreServicesplan

SocialMedia& DigitalManagment

2 Standard Weekly Posts

Monthly Reporting on Audience, Exposure, Engagement, & Engagement Rate

Instagram, Facebook, and Google Business Development

Post Review Portal

Social Media Reels Shoot with 4 edited reels

All Reels Posts will be Collab posts with Experience

Content Development

Upto3photoshootdayswith ExperienceTennesseeverified photoprofessionals

Upto60editedphotos,20edits pershootday.

-OR-

Upto3InfluencersDays 3totalreelsperdaywithrecap reels

BothincludequarterlyPRsessions

Branding Development

WorkwithExperienceTennesseeto developalocaltourismbrand Includesaprimarylogo,secondary logo,andbrandingkit. Includesalocaliconspackagefrom ourTennesseeTechpartnership

Socialmediamanagement& digitalmaintenancethat includeswebsiteupdates. Quarterly1200+wordarticle oritinerarythatisservicedby SCTTAPublicRelations ContentDevelopment:Video, Photo,BrandingDevelopment, andGraphicsasneeded Monthlyplanningdiscussions withSCTTAandAdvance Travel&Tourism.

+$1,500Buildout

WebManagement

Customlocaltourismwebsite buildoutthroughtheExperience TennesseeOnlineNetwork Maintenanceis$1200annuallyor includedinSCTTAAgencyPlans

Socialmediamanagement& digitalmaintenancethat includeswebsiteupdates Quarterly1200+wordarticle oritinerarythatisservicedby SCTTAPublicRelations ContentDevelopment:Video, Photo,BrandingDevelopment, andGraphicsasneeded Monthlyplanningdiscussions withSCTTAandAdvance Travel&Tourism.

+$3,000Buildout

Printmedia Development

LocalPocketVisitorsGuidewith16 pagesoflocalcontentIncludesup to8additionalpagesforlocalads, soldbyExperienceTennessee.

-OR-

ExperienceTennesseeBrochure RackProgramwith3community racksandtop25locationsfor VirtualBrochureRackposters

TurnkeyAgency

Ourteamhandlescriticalsteps neededforAdvanceTraveland Tourismtolaunchcampaigns AdvanceTravelandTourismhas accesstoourvideoandcontent drivesandworkswithourteamto developcontentasneeded Annualjointstrategysessionwith Advance+SCTTA MonthlyProgressMeetingswith reportingdashboardduring campaigns. FreeGrantfacilitationforDMO

Each of the three packages—Agency, Premium, and Premium Plus— include the “core” services plan.

premiumpluspackage Agencypackage

4 Month Targeted Display

Build awareness with targeted display ads hitting on your affinity audience. Targeted display ads appear on websites that target specific people based on their interests.

Outdoors

Within 2-4 Hrs

4 Month Targeted Display

Build awareness with targeted display ads hitting on your affinity audience. Targeted display ads appear on websites that target specific people based on their interests

Outdoors

Within 2-4 Hrs

4 Month Paid Socials

>OR<

Two Extra Months

6 Month Campaigns:

Targeted Display Ads

Paid Socials

Event Focused

Full Page After Jack Guide

4 Month Paid Socials

Attract potential visitors in their planning phase using Meta Leverage multiple different creative and ad formats for different audiences

Key Performance Indictors: Impressions

CTR/Clicks

Organic & platform website traffic increases. Increases in target market engagement rates. Platform engagement increases

Attract potential visitors in their planning phase using Meta. Leverage multiple different creative and ad formats for different audiences.

Key Performance Indictors: Impressions

CTR/Clicks

Organic & platform website traffic increases. Increases in target market engagement rates

Platform engagement increases

4 Month Event Focused

Drive Traffic to a specific event page, encouraging event awareness and boosting potential attendance through targeted social media ads

Geo: 50 mile radius

Example of Audience Targeting: Frequent Travelers

Festival Goers

Foodies

Family Activities

Spring/Summer Markets

$25,000 $45,000 $65,000

6 Months of Paid Search

Reach travelers who are ready to book and actively looking for what your destination offers.

Keyword Examples:

Activities near me

Fishing in TN

Kayaking near me

Camping in TN

Success Measures:

Increased in awareness and organic traffic growth with real data

Site Traffic Growth

Increased Conversions

Regional Map & Guide Program

Experience Tennessee is proud to unveil an exciting new resource for visitors exploring our 13-county region. As part of our 2025–2026 initiative, we are developing a dynamic, double-sided 36"x27" regional map a firstof-its-kind tool designed to enhance trip planning and visitor engagement

On one side, travelers will discover highlights from our eastern counties, while the reverse side showcases the western counties Each side will be adorned with custom-themed artwork and detailed navigational accuracy, helping users orient themselves while appreciating the character and culture of each community

The map will spotlight:

Major attractions and iconic landmarks

Partnering businesses and regional communities

Curated recommendations and on-map features that guide travelers to must-see stops

To complement the map, we are also introducing a print and digital travel guide that brings our region to life. This companion guide will feature:

Thoughtfully crafted itineraries

Local stories and hidden gems

A curated list of must-see experiences across South Central Tennessee

In addition, this map will coordinate not only with the corresponding travel guide, but will also complement the Experience Tennessee Virtual Brochure Rack and the new online Digital Guide on ExperienceTN.com, creating a fully integrated suite of planning tools for visitors.

DMO Ads include placement on the map, placement in the digital travel guide with links, three branded community itineraries, and a branded itinerary in the printed travel guide. The first six DMO’s to opt into a 4X9 will also receive one of the seasonal covers.

This comprehensive travel tool not only enhances the visitor experience but also reinforces our commitment to making South Central Tennessee one of the most accessible, enjoyable, and engaging regions in the state and the entire United States 4"X9" Ad - $3,000 4"X4" Ad - $2,000 4"X3" Ad - $1,000 4"X2" Ad - $500

AfterJackTraveler’sGuide

TheAfterJackGuideisoneofSouthCentralTennessee’smostpowerfuland strategicmarketingtools targetingtravelersimmediatelyaftertheirvisitto theworld-famousJackDanielDistilleryinLynchburg.AsoneofTennessee’s mostvisiteddestinations,thedistillerydrawsinternationalanddomestic touristsalike,alllookingfortheirnextadventureoncetheirtourwraps

Thisexclusiveguideisdesignedtosteervisitorsawayfromtheinterstatesand insteadguidethemthroughtheheartofourregion invitingthemtoexplore thecharmingsmalltowns,hiddengems,andunforgettableexperiences acrossall13countiesofSouthCentralTennessee

FeaturingcuratedroutestoNashville,Memphis,Huntsville,andChattanooga, theAfterJackGuidereachestravelersrightasthey’rechoosingwhatcomes next.Whetherit’sscenicbyways,localeats,oruniqueattractions,thisguide literallymapsoutabetterwayhome windingthroughtheregion,one incrediblestopatatime

Promoteyourbusiness,event,ordestinationintheAfterJackGuideandturn pass-throughtrafficintoengagedregionaltourism.

Ad in both fall and spring editions

After Jack Posters

After Jack Door Cling

Ad with link in digital guide

Branding on After Jack Routes

ExperienceTennesseeBrochureRackProgram

TheExperienceTennesseeBrochureRackProgramisasim waytoengageyourcommunityandelevatethevisitorexp installingbrandedbrochureracksthroughoutyourtown,y increasingvisibility you’retransformingkeylocationsinto informationhubsthatinspireexplorationandboostlocalt

ThisturnkeyprogrammakesparticipationeasyExperienc managesallaspects,including:

Rackplacementsinhigh-trafficareas

LocationslistedonExperienceTNcomas“infostation” BrandedposterandVBRinsertchangedannually Insertupgradesavailableforthemes,events,etc.-$100 Regularstockingandmaintenance Top25LocationswithCustomPosterinstallationstosu Customizestockingplanforeachlocation

It’saseamlesswaytoconnecttravelerswithyourattractio businesses rightwheretheyare,rightwhenitmattersmo activateyourcommunityaspartofthebroaderregionalto

Photo Services

Work with our team of professional staff photographers to deliver the visuals that best represent your community. Each of our photographers are on bulk contracts, which allows us to pass on the co-op value to your organization.

1 Shoot Day: $500 | 20 Edits and up to four shoot locations

2 Shoot Days: $950 | 40 Edits and up to eight shoot locations

3 Shoot Days: $1400 | 60 Edits and up to twelve shoot locations

Video Services: Social Media Reels

Video continues to dominate online attention, but it is forever changing. Sure, there is a place for long-format video, but today the most effective approach is through short “reel”style videos showcasing your community or destination. New in 2025, all contracted social media reel posts will be posted as collaboration posts with Experience Tennessee socials.

4 Pack of Reels: $1,500

8 Pack of Reels: $2,850

12 Pack of Reels : $3,500

Journalism & PR Services

For DMOs in South Central Tennessee, blogging and journalism aren’t just storytelling they’re essential for visibility and SEO Fresh, keyword-rich content boosts search rankings, ensuring attractions, festivals, and experiences reach potential visitors.

Beyond SEO, quality journalism builds trust, offering insider tips, interviews, and deep dives into local experiences. Travelers crave authentic stories, not just ads.

Blogging and journalism go beyond storytelling this year, SCTTA is elevating its journalism services by integrating Public Relations. This expansion enhances our media outreach efforts, ensuring stronger alignment with local, regional, and state PR initiatives. By streamlining media pitches and calls, we maximize the region’s exposure, driving greater visibility and impact.

Social Media & Digital Management

Work with our media team to develop a comprehensive social media strategy that moves the needle for your community This year all services include a photo shoot, four social media reel shoots, and require a minimum paid ad plan Plan includes Facebook, Instagram, & Google Business.

Social Media Management: $6,000

2 Standard Weekly Posts

Monthly Reporting on Audience, Exposure, Engagement, & Engagement Rate

Post Review Portal

Single Day Photo Shoot with 20 edited photos

Social Media Reels Shoot with 4 edited reels

All Reels Post will be Collab posts with Experience

Minimum Ad Budget: $500 | Website Network: $1,200

Local Visitor Guide Development

A local visitor's guide is a valuable asset for hotels, short-term rentals, events, and more. These 4x9 booklets feature 16 pages of essential travel information (8 pages dedicated to local ads), helping visitors navigate dining, shopping, lodging, and attractions in your community.

With this package, SCTTA handles the entire process from content creation and photography to printing and distribution Guides are strategically placed at three state welcome centers, the Trailhead, the Natchez Trace Welcome Center, and local lodging partners, ensuring maximum reach and impact

5,000 Prints

Digital Guide Provided with links

SCTTA Provides Distribution

Brand & Social Kit Provided

Annual Price: $3,000

Bi-Weekly Social Media Promo Posts

3 Guide Promo Reels

3 Collab Reels Posts

8 Ad Pages sold by Experience TN

*DesignedusingSCTTAProgramStandards

Local Brochure Development + Experience TN Digital Guide

SCTTA is now offering local brochure development to help bring your tourism concept to life Work with our expert team to create custom branding, eyecatching design, and compelling content tailored to your needs. Plus, your brochure will be featured in the all-new Experience Tennessee Digital Guide featured on the Virtual Brochure Rack, expanding your reach like never before!

4X9 Quad-Fold Brochure, 2,500 prints

Digital and PDF Copies provided

Distribution Provided Placed on the online VBR

Initial Print: $2,000

Brand & Social Kit Provided

Brochure Promo Reel

One Experience TN Collab Post

4 Ad Pages sold by Experience TN

Literature Mailing Program

Each month we mail out dozens of guides and information about visiting Tennessee Our Literature Mailing Program allows for you to get in on that action!

This sponsorship allows you to place a rack card of your business inside each envelope we mail out. It also includes a mention in the letter that we send folks, pointing out that we are able to send this to them thanks to your partnership.

This sponsorship also comes with a banner ad on the “guides” page on ExperienceTN com and continuous social media ad

Annual Sponsor—600 Envelopes

+ One Year Ad Banner: $2,500

Bag Sponsorship

The Tennessee Whiskey Trailhead and Welcome Center hands out over 10,000 bags annually with customer purchases, and another nearly 10,000 for brochures and merchandise inside the store

This sponsorship includes your logo on one side of the bag, printed on over 20,000 bags.

For special events or short runs, we can work in "splash printing” that covers 5,000 bags and up to three months in rotation.

Distributed at the Trailhead, Ardmore, and the Nickajack State Welcome Centers

Primary Annual: $3,500

Secondary Annual: $1,500

Branded Coaster Program

ce Tennessee branded coaster program is new to the marketing program This program is a win-win for your as each sponsored coaster is distributed to local n your area.

be co-branded with ExperienceTN.com and will provide a visitors to scan that will lead to your community landing erienceTN.com. The program includes stocking and e

2,000 Coasters: $1,500

5,000 Coasters: $3,000

Post Card Development

Work with our team to develop just one or a series of postcards for your community. Postcards are a great way to engage visitors and promote your brand. Additionally, they are a great source of community pride and can be a cool item to offer to your local tourist stops as free inventory

Single Postcard Design and Prints

500 - $100

1,000 - $175

5,000 - $850

Postcard Program - $350

3 Community Designs

1 Postcard Display - $75 Each

Local County-Wide Attraction Map

Partner with the Experience Tennessee team to create a locally branded, county-wide attraction map modeled after the popular maps featured in our regional brochures

These compact 4"x9" maps are designed for maximum distribution, making them perfect for visitors centers, hotels, welcome centers, and local businesses.

Each map will:

Highlight key attractions and points of interest across your county

Maintain navigational accuracy for easy visitor use

Include two ad panels managed and sold by Experience Tennessee to help offset costs

In addition to the printed version, all featured locations will also be included in a digital format with clickable directional links, expanding your reach to on-the-go travelers planning their visit online or via mobile.

This is a smart, visitor-friendly tool that boosts visibility, drives traffic, and unifies your destination under a single, accessible guide.

2,500 Prints: $1,500

Rack Card Development

Our team will work with your business to develop a doublesided rack-card highlighting your business and allowing you to place your marketing materials in welcome centers and high-traffic areas that visitors frequent.

Price includes design time, printing cost, and distribution with the region + Ardmore and Nickajack Welcome Centers.

1,000 Prints: 5,000 Prints: $400 $1,750