Consumer Experiences | Customer Experience Personalization | Automotive Mobility Transformation | EPM
Today, the Experiences Per Mile Advisory Council – a collaboration of exclusive automotive and technology stakeholders aimed at solving the complex issues facing the industry both today and tomorrow – published a new report analyzing what the future of Automotive mobility transformation will look like in decade ahead
New research conducted by SBD Automotive included in the EPM 2030 Report predicts that built-in vehicle connectivity will grow sharply from 48% of all new global automobiles to nearly 96% by 2030. Similarly, by 2030, 79% of vehicles shipped around the world will have an L2 autonomy of higher – significantly reducing the risk of crashes through alerts and discrete system actuation. As the consumer Experiences values like the sharing economy and sustainability continue to take hold, SBD automotive estimates that 26% of mobility profits will be derived from new sources such as on-demand mobility, while 24% of all new cars sold by 2030 will be electric.
Dealerships are often the first touchpoint for the new consumer Automotive mobility experience, but face challenges in terms of execution. Mobility providers and suppliers are under extreme pressure to deliver solutions that underpin each CASE technology, but face safety, regulation and labor restrictions.
As the world becomes more connected, the existence of technology in our day-to-day lives has become table-stakes. Consumer Experiences expectations are now shifting from demanding just “smart” technologies – to requiring integrated and meaningful connected experiences. But while the vast majority of consumers report they’re relying on technology more today than they did just a few years ago – nearly 40% feel this abundance of connected solutions is becoming too complicated.
The purpose of the EPM Advisory Council is to uncover best practices and foster cross-industry collaboration, but it really starts with understanding and ensuring we all start with the consumer pain points, and really, the consumer insights,” said Tom Rivers, Vice President, Connected Car & Connected Services Marketing, HARMAN. “Then, we can solve for those consumer pain points during the in-vehicle experience. And that’s the greatest benefit of the council – the consumer will have a better mobility experiences while moving from one location to another.”
https://experiencespermile.org/blogs/consumer-centric-experiences-thenext-decade-of-automotive-mobility-transformation/