Exodus | The Magazine 2023

exiting clients out of assets and into opportunities.

OUR STORY – A NOTE FROM THE FOUNDERS

across 30+ assets. From a combined experience of 8 years at corporate, institutional firms – their vision is to integrate their skillsets and bring a white glove and human approach to clientele that ranges from legacy owners to funds.

Haley Hasho previously worked on a top producing team at Marcus & Millichap as the only female agent and has been awarded throughout her career, "Rising Star of 2020," Commercial Observer's "Top Young Sales Professionals of 2021,” 2022 Former Manhattan Borough President’s , “Stanley M. Isaac’s Award,” and WomELLE’s “Top 25 Female Influencers of 2023 .”

Justin Conway was a former employee at Goldman Sachs, Deloitte Consulting and Besen Partners where he was recognized as New York Real Estate Journal’s “One’s to Watch in 2021” and U.S. Reporter’s “Top Real Estate Professionals to Follow in 2023 .” Both of their transactions have been featured in The New York Times, Commercial Observer, The Real Deal and various other publications.

The co-founders met at an art gallery in 2019 and officially launched Exodus Capital on April 26th, 2022. Their company was named after the biblical book of

Coming from unique upbringings, Justin’s mother immigrated to the United States from Leon, Nicaragua. He spent his younger years making box springs and delivering beds to customers at his family-run mattress company. Originally from Long Island, Haley moved to a goat farm in Central Pennsylvania with her single mother and Albanian grandparents at age nine. There, she was homeschooled and classically trained in piano and competitive ballet. Both co -founders attribute their unconventional journeys and independent spirits to their successes.

They are eager to grow Exodus and build an entrepreneurial family with a meritocratic culture where they deliver the best and most stress -free results to their clients.

Their vision is not to replicate the large brokerage model, but rather pursue a specific segment of high caliber talent– agents and staff alike.

Exodus by Haley’s 88 -year -old grandmother with the symbolism of exiting clients out of assets and into opportunities.

Haley Hasho, Co-Founder

Justin Conway, Co-Founder

Exodus Capital is a New York City based investment sales brokerage co-founded by Haley Hasho and Justin Conway. Collectively they have been responsible for sourcing and executing over $230,000,000 of real estate

MEET THE EXODUS TEAM

WHY EXODUS CAPITAL

We are in the business of exiting clients out of assets and into opportunities. We broker with a cycle- awareness approach with the goal of transforming client equity into cash flowing investments. With a middle market focus, we advise generational ownership and institutional funds on transactions.

1

INTUITIVE APPROACH

2

NATIONAL CAPABILITY

3

4

RADICAL CANDOR DETAIL OBSESSED

NEXT GENERATION BROKERAGE

INTUITIVE APPROACH

There is no one size fits all approach to selling a building. We understand every asset has a story, so we create a customtailored sales process. Our goal is to net you the highest price, best terms and make the transactional experience as stress free as possible.

NATIONAL CAPABILITY

We are partnered with an industry leading national firm, Horvath & Tremblay. We run a dual process sales track as we help transition local New York capital into out of state opportunities.

RADICAL CANDOR

We embrace a culture of candor. Lack of transparency in a New York City sales transaction is the #1 deal killer. Our mantra is to care personally for the clients we partner with and challenge directly.

DETAIL OBSESSED

We are preoccupied with the small or seemingly insignificant aspects of a transaction. We reverse engineer the sales process with comprehensive due diligence performed upfront.

THE EXODUS CAPITAL PARTNERSHIP: HORVATH & TREMBLAY

Horvath & Tremblay is one of the most active and successful Investment Real Estate Brokerage firms in the United States. Their Advisors specialize in the sale of single- tenant net- lease, multi- tenant retail, apartment, and mixed- use properties. They have experience in

successfully structuring sale lease- back programs, portfolio dispositions, and 1031 exchanges. With a dedicated 1031 buy side desk that provides real time inventory and market data to each individual client, they have the national capability to place capital.

1,000+ TRANSACTIONS IN 44 STATES

$7,000,000,000 CLOSED IN RECENT TRANSACTIONS

Top Ranked INDUSTRY LEADING FIRM

SUMMARY OF QUALIFICATIONS

650K+ SQUARE FOOTAGE SOLD

23 SUBMARKETS SOLD IN

$230M+ SALES VOLUME 2022 FOUNDED

680+

NUMBER OF UNITS SOLD

30+ BUILDINGS SOLD

EXODUS TRACK RECORD

EXODUS TRACK RECORD

FEATURED PRESS

Haley Rose Hasho: Makes Her Mark – NYC Real Estate | WomELLE Top 25 Female Influencers of 2023

Haley R. Hasho’s background is diverse and unique. Originally from Long Island, NY,

she moved to a goat farm in Central Pennsylvania with her single mother and grandparents at the age of nine. There, she was homeschooled and classically trained in piano and competitive ballet – much of which she attributes her focus to. After completing college at the University of Richmond where she was an award- winning mock trial competitor and public speaking

coach, Hasho landed a software sales job with an Australian company. She then discovered her natural talent for sales and eventually pivoted to a path in commercial real estate. Today, she is a Co- Founder of Exodus Capital, a New York City - based investment sales brokerage. Her unconventional journey and independent spirit have molded her into a rising star within the industry.

Hasho’s Real Estate Trajectory

Hasho’s success in the real

estate business began early in her career. She started at a small, off - market boutique shop in Manhattan. However, it was her recruitment by Marcus & Millichap that catapulted her career when she joined one of the top- producing brokerage teams in New York City. As one of the only female agents at the firm, her hard work and dedication materialized quickly as she was awarded Marcus & Millichap’s “2020 Rising Star Award ,” Commercial Observer’s “Top Young Professionals of 2021,” Corporate Live Wire’s 2022 Global “Property Investment Firm of the Year” and “Manhattan’s Stanley M. Isaac’s ” 2022 award. With over $220M worth of property sales under her belt, Hasho credits her successes to being gender blind and obsessive with her craft.

The Beginning of Exodus Capital

In early 2022, Hasho co- founded Exodus Capital with her partner Justin Conway who she met at an art gallery. From a combined

Hasho pictured at Exodus’ NYC office

experience of 8 years at corporate, institutional firms –she shared, “Our vision is to integrate our skillsets and bring a white glove yet very human approach to our clientele which ranges from legacy owners to funds. My religious 89- year- old grandmother named our company after the biblical book of Exodus. In the end it made perfect sense as we are in the business of exiting our clients out of assets and into opportunities.” Hasho is eager to grow Exodus. When asked about the future of her company, she said, "We want to build an entrepreneurial family and create a culture of meritocracy where people are awarded for originating business. We don't want any vanilla cupcakes working for us – being eccentric is a competitive edge in this business especially since our industry is a cast of movie characters.” She continued, brokerage model, but rather pursue a specific segment of high caliber talent– agents and staff alike." Within the first 10 months of the launch of Exodus, the company has sold over $20,000,000 of real estate across the boroughs.

Despite Her Gender

Despite being a young woman in a male - dominated industry,

Hasho has achieved remarkable success for her age and quickly developed a name on the street. She shared her two largest challenges have been personal safety in certain submarkets and defending why she is successful. She emphasized that “Being a female in this industry is nuanced, grey and a constant balancing act. The best way to navigate it is to work and do deals. Study and become a student of your market.”

multifamily, generational female owners. She came up with the idea at a golf event where she noticed private landlords are rarely in attendance. “My events are exclusive as they solely cater to women who are generational multifamily operators” she said. “We have built an immediate community that is unmatched to anything I’ve experienced. It’s quite special.” Hasho mentioned her events are thematic - from wine tasting to tequila nights and speakeasy peacock evenings. She has also donated her time and resources to what she finds most important, like New York Young Republicans, the Community Housing Improvement Program, and multiple Jewish organizations.

Ladies Landlord Series

Two years ago, Hasho launched a Ladies Landlord Series for

Hasho speaking at her Ladies Landlord Speakeasy Evening

2023 Top Real Estate Professionals to Follow | U.S. Reporter

and was awarded “2021’s One’s to Watch ” by the New York Real Estate Journal. Shortly after, he launched Exodus Capital in April 2022 with his Co- Founder, Haley Hasho. Together they have executed over $20,000,000+ of sales within 10 months of starting their new company.

Excerpt from 2023 Top Real Estate Professionals to Follow: The real estate industry can be a challenging and ever- changing market, especially during times of uncertainty. As we move into 2023, real estate professionals are navigating new obstacles and finding innovative solutions to help buyers and sellers achieve their goals.

mixed- use assets. The Philadelphia native graduated with a degree in finance and management from Pennsylvania State University, which led him to work at Goldman Sachs and Deloitte Consulting. With an institutional background, Conway decided to pursue a career in commercial real estate at Besen Partners where he sold over $40,000,000+ of properties within 2 years

To stay ahead of the curve and gain valuable insights into the market, it’s important to follow the top real estate professionals who have a proven track record of success. These professionals have demonstrated their expertise in navigating difficult market conditions and are sure to provide valuable advice and guidance in the year ahead. In this article, we will explore some of the top real estate professionals to follow in 2023 as they offer insights and strategies for success in a challenging market.

Justin Conway is a New York City Commercial Real Estate Professional & Co-Founder of Exodus Capital – a middle market investment sales firm specializing in multifamily and

Conway pictured at Exodus’ NYC office

Top Young Professionals of 2021Haley Hasho | Commercial Observer – Sells $85.9M Portfolio

Four years ago, Haley Hasho added pictures of six buildings owned by the Caro family to her

Vision board. They included five rent -stabilized elevator buildings in three different boroughs, and a retail strip. And she was determined to sell them.

“It sounds so cheesy, but it works,” Hasho, an investment sales associate on a multifamily team at Marcus & Millichap, said. And work she did.

his detailed time on the development of the New York area, “The Power Broker.” The family’s estate, passed down from their great -grandfather, was shared by 16 people, most of them in their 80s.

“I started cold-calling his brother my first year into the business and I used to send them rainbowcolored letters to get their attention,” Hasho said.

landed the deal in September 2020, deep in the pandemic and sold all the properties for a total of $85 million to six different buyers, and got within 10 percent of the asking price. And that wasn’t her only COVID deal. Hasho sold a mixed-use elevator building on the Upper West Side for $17 million.

Hasho spent years courting the family of Robert Caro, the legendary writer best known for

I was calling every family member. After many tries and finally getting in touch with the estate attorney, the team was invited to pitch the extended Caro family. Robert was there. “He showed up in a little suit,” Hasho said. And he remembered her letters. “The greatgrandfather built the buildings, so there was a lot of sentimental value” Hasho said. Hasho’s team

but she stands out even more at her firm. “I am the only female broker on my team and in the Manhattan office at this point who is on the sales side,” she said, but she prefers to be gender-blind, as she put it.

“Black, white, green, blue if you’re good, you’re good.”

2021 Ones to Watch – Justin Conway | New York Real Estate Journal

Real estate associations or organizations that you are currently a member of:

New York Real Estate Investors Association, Young Real Estate Professionals of New York, Multifamily Mastery.

Who was/is your mentor and how did s/he influence/help you in your career?

find my passion and give 100% effort in everything I do. My mother’s story is living proof that nothing is impossible and your success all depends on how much effort you are willing to put in.

How do you keep your team motivated despite conflicts and obstacles?

Understand your why and break down your goals into manageable daily tasks. Sometimes it is not so much what or how that matters, but your why. Understanding the purpose behind what you are doing and being clear about what you are working for can give you the stimulus to stay on course. I also track daily metrics to ensure I am consistently working towards achieving my goals.

She graduated from medical school and became a doctor in the U.S. My mother influenced my career by teaching me to

Favorite quote:

The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small fire makes a small amount of heat.”

– Napoleon Hill

Conway & his mother at his wedding in the Bahamas

I hired Haley to sell my legacy building right before the pandemic began. I am a retired NYPD cop and have successfully been in the restaurant business most of my life. As a cop, I learned to read people which I use in my private life every day. Haley was one of the hardest working young professionals I have come across in her generation. Her fearlessness, immaculate attention to detail and ability to stomach all the hits we encountered during the transaction was admirable. My building fell out of hard contract in the height of COVID when 70% of my income was based off my three restaurants. Haley found another 1031 exchange buyer who signed a hard contract and closed within the same day for $17,000,000. Recently, my wife and I retired to Florida in 2021 and bought a house on the water. I thank Haley for her initial call and convincing manner – she allowed me to see options I never knew existed. There are very few young women like her in the industry and I look forward to seeing all she accomplishes with her new company. She’s the only person I would ever use and feel lucky to have met her.”

Jeff Baynon | Brick & Mortar LLC Former Owner of Carmine’s, Ollie’s, & Columbia Bagels

CLIENT TESTIMONIALS

After touring several different assets with Haley over the years, my brothers and I successfully acquired a corner elevator building in prime Washington Heights in early 2022. From the day we met Haley in our garment office, she has consistently thought about our acquisition criteria and maintained an ongoing dialogue. She is a direct broker who operates with transparency and strategy. Our experience has encouraged us to do many more deals with her in the future.”

Leon & Behrooz Hedvat | Owners of 90 Degree By Reflex

CLIENT TESTIMONIALS

After several years of constant communication and pursuit with

the owner, I was finally able to acquire a 100-unit package in prime Washington Heights from Justin. Almost every broker in New York City knew about the portfolio, but viewed it as a stale opportunity with an unrealistic seller. However, Justin patiently stayed the course and after a two-year process, all three of us sat down at Dos Caminos and struck a $13,225,000 deal over tacos. He is one of the most ambitious guys I have met, and I look forward to attending his wedding in the Bahamas with my family in 2022!”

Peter Hungerford | PH Realty Capital

CLIENT TESTIMONIALS

After hearing the song and dance from multiple brokers, I hired Justin in the middle of the pandemic because I needed a straight shooter. My building was fully rent stabilized, and I wanted a broker that was willing to make tours and get offers in a city that was shut down. Justin sourced a foreign buyer that exceeded my expectations and paid a premium price for my regulated building. I was able to 1031 into a prime 4-family in Carroll Gardens that is entirely free market and will be my future nest egg.”

Anthony Gaudioso | Agaudi, LLC

CLIENT TESTIMONIALS

After closing $18,000,000+ in transactions with Justin during the pandemic, we have come to recognize him as a candid, dealmaker who stays laser focused. His grit, ability to improvise and keen attention to numbers have encouraged us to complete multiple transactions with him. I view Justin as a top rising sales broker in our industry and look forward to getting many more across the finish line.”

CLIENT TESTIMONIALS

Iwas one of Haley’s first clients when I hired her to sell my gut

renovated multifamily project in West Harlem. Despite the large obstacle of navigating a vacate order with a delayed closing, she was able to identify a buyer who paired with a co-living operator to net us the highest price. Haley is a patient, level -headed young lady regardless of how long a transaction can take. I would easily recommend her to any building owner who is active in New York City.”

Lipa Zicherman | Dynamo LLC

Alex Rabin | Founder PEAK Capital

DEAL HIGHLIGHTS

• 3 apartments over 1 store

• Sold to local syndicator

• Delivered vacant

• 21’ feet of frontage

• $756 PSF

• 1978 ownership

Top

Brooklyn Syndicator Pays

Highest PSF on Prime Manhattan Avenue

880 Manhattan Avenue

Greenpoint

| $3,275,000 - SOLD

Utilizing our market specialization, we brought one of the most competitive Brooklyn syndicators who has purchased 61 buildings since 2017 – 5 of those assets on Manhattan Avenue. With 44- year ownership, the seller lived on Long Island and wanted to diversify into medical office space nearby for his retirement. The residential leases were month to month and the asset was delivered vacant. This was a record- breaking price per foot on Manhattan Avenue in the last 18 months of sales.

DEAL HIGHLIGHTS

• 20 apartments

• Two adjacent buildings

• 43’ feet of frontage

• 14,735 SF

Block Owner Buys 2 Rent Stabilized Buildings with 30- Day All Cash Closing

436 & 438 Saint Nicholas Avenue

Harlem | $2,200,000 - SOLD

This asset had been on and off the market historically for 3+ years which ultimately made the opportunity stale to prospective buyers. With multiple asking prices and mixed marketing messages, we instructed a neighbor to hone in on the deal and meet the seller face to face- allowing the transaction to materialize. With 43’ feet of frontage, the buildings were 100% rent stabilized with several nonpaying tenants and compromised diligence paperwork. The purchaser had not bought a building in several years. He negotiated, signed and closed a contract within a 30-day time span. It was ultimately his favorable terms, familiarity with the block and ability to inherit some of the paperwork risk that awarded him the transaction.

DEAL HIGHLIGHTS

• Mixed Use Asset

• Sold to local syndicator

• Delivered vacant

• Sub-Rehabilitation

• $635 PSF

• 1988 ownership

20’ Footer Sub Rehabilitation

Building

Sold First Time in 40+ Years

355 East 50th Street

Turtle

Bay | $4,425,000 - SOLD

355 East 50th Street is an 8- unit, 20’ foot wide building comprising of 7 residential apartments and 1 retail space. 6 of the residential units were rent regulated which made the asset eligible for sub- rehabilitation. The transaction was in contract for over 6 months as a rent controlled tenant was in the process of vacating with an executed buyout agreement. Post 6 months closing, the new operator has already gut renovated the building into condo- like finishes with $5,500 average rents and secured a high- end Omakase restaurant for the retail. The seller completed his 1031 exchange into a Mavis Discount Tire chain in Georgia with no management responsibilities.

18’ Footer Brownstone Sells for 25% Above Market to Westchester Single Family Home Converter with 30- Day Close

Upper West Side | $4,500,000 - SOLD

The buyer for 330 West 88th Street was circling the opportunity for 3+ years, but the seller was unable to deliver the building vacant during COVID. Once ownership vacated the building, the purchaser who is a single - family home converter from Westchester signed the contract and closed within 30 days, all cash. The per square foot we achieved was one of the highest for an 18- foot- wide building along West End & Riverside. The seller who also operates several rent stabilized buildings in Queens, chose to do a 1031 exchange into a local condo on the Upper West Side.

DEAL

•

100% Free Market

Prime East Village Property Goes Under Hard Contract Within 10-

days of Being on Market

Tax Class 2A

$700 PSF+

1980 Ownership

We were retained by the seller to market 13 Avenue B with a given timeline that the owner wanted to relocate to New Jersey with his wife before summer began. Within 1- week of marketing the property, we ran a targeted, sprint structure and created a competitive bidding war within 7 days. Gathering the 4 top groups, we drove the price up and net the seller over $100,000 more than his initial off market bids. The buyer who won the deal, signed the contract within 10 hours, put down a 20% deposit and is scheduled to close in 45 days.

EXODUS MARKETING

THE EXODUS TEAM

1. Haley hosting Ladies Landlord Wine Tasting Even

2. Justin & Haley at Exodus’s kickoff party

3. Haley hosting a Jewish Business networking event

4. Exodus’s summer 2022 interns

5. Haley as one of the hosts for a Jewish Business Networking Event

6. Team Exodus at a property tour in the city touring a property in the West Village

7. Haley and clients at a Ladies Landlord event

THE EXODUS TEAM

8. Haley & Justin, first day Exodus Capital launched

9. Justin & Joey at a summer team lunch

10. Closing dinner with PEAK Capital

11. Haley at ICSC Convention is Vegas

12. Justin with the seller of 355 East 50th Street after closing

13. Haley hosting a Young Professionals Real Estate Social with CEO of H Equities, Elliot Horowitz

exiting clients out of assets and into opportunities.