CORPORATE SOCIAL RESPONSIBILITY 3
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Five Cool Tradeshow Swags that are Socially Responsible 2
BY LI JACKSON, PLUS STUDIOS
The four types of corporate social responsibility are environmental sustainability initiatives, direct philanthropic giving, ethical business practices and economic responsibility. The environmental pillar often gets the most attention. Companies are focusing on reducing their carbon footprints, packaging waste, water usage and their overall effect on the environment. Companies have found that having a social impact on the planet, may also have a positive financial impact. Tradeshow green initiatives is one of many ways
for companies to contribute towards conserving the environment. This effort is not going to solve the current plastic pollution problem, but it is an impactful effort for a company to become more socially responsible. Here’s a short list of eco-friendly solutions for cool tradeshow swags: 1. Zero Waste Fresh Tapped Coconuts: www.cocotaps.com 2. Metal Straws: www. royalpacificlv.com/p/FNVMO-NAFJL/collapsible-stainless-steel-straw-kit
3. Reusable Ecofriendly Bags: www.royalpacificlv.com/ bagseco.htm 4. Reusable Water Bottles: www.royalpacificlv.com/p/ MKZHM-MYSCF/atrium-25-oz.-aluminum-bottle 5. Shirts Made Out of Recycled Plastic Water Bottles: https://rethinkfabrics.com/ index.html Li Jackson is a 16 year veteran of the industry and is currently the VP of marketing at Plus Studios, an events, exhibits and environments company based in Las Vegas, Nevada. She is also the founder of Tradeshowlife, an online media
company and executive director at RethinkWorldwide, a non-profit organization focused on conserving the environment. Entrepreneurially-minded, service-oriented, creative and agile, PLUS Studios is a place where the best of the old exhibit house system is combined with a new mentality and modern approach. PLUS Studios was founded in 2013 when a collective group of industry veterans decided to break the mold and do business differently. With their agility, insight, new thinking, and modern sensibilities, they have created the experience of a larger exhibit house; the PLUS Studios model was born ready to enhance your next event or tradeshow experience. For more info, visit www.plus-studios.com
32 September/October 2019 Exhibit City News
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