Exhibit City News - September/October 2019

Page 1

ECN’S 2019 40 UNDER 40! Submissions Deadline is Sept. 30

September/October 2019 • VOL. 25 • ISSUE 5


Corporate Social Responsibility Means Making a Difference



001_Cover_noSpine_0919.indd 1

8/19/19 8:40 PM

The original frame with big holes, and the world’s only true 360° exhibit building system.

be anything. Re!nventing the way exhibits are built isn’t easy, but we are determined to help make your job of building them more efficient and the end result more effective. As the original frame with the big holes, we’ve spent more than 25 years continually improving our products. b62® sets up 3.5 times faster than stick extrusion systems, giving you back the gift of time, and our innovative ECO frame system delivers a significantly lighter product at a lower price with the same great look and a reduced impact on the environment.

beMatrix® follow us:


www.bematrix.us +770 225 0552

002_AdBank_0919.indd 1

8/19/19 1:31 PM

Experience the Power of PARTNERSHIP

NATIONWIDE LABOR MANAGEMENT SERVICES Momentum’s approach to partnership hinges on the idea that we place our exhibit house clients in the center of every project. Please contact us today to partner with Momentum and allow us to become an extension of your business.

Experience the Power of Partnership. Gain Momentum. WWW.MOMENTUMMGT.COM

002_AdBank_0919.indd 2


8/19/19 1:32 PM

004_AdBank_0919.indd 1

8/19/19 1:33 PM

004_AdBank_0919.indd 2

8/19/19 1:33 PM

TABLE OF CONTENTS This award-winning booth was created by Toronto-based Holman Exhibits for Viso, Inc. for HDExpo 2019 and won “Best Booth: Clarity of Concept”

ECN’S 2019 40 UNDER 40! Submissions Deadline is Sept. 30


September/October 2019 • VOL. 25 • ISSUE 5


Corporate Social Responsibility Means Making a Difference


Giveaways Stand the Test of Time

Interview with PMSI, Inc.’s Marty Bear


Shop to Showfloor Section I&D and Event Labor





Spotlight on the GSCs


Bringing the “Service” to General Service Contractors


8/19/19 8:40 PM

Photo by Cortni Shelton, PWP Studio


Feature Stories

The Wow Booth


Holman Exhibits Creates a Wow for VISO Inc. at HDExpo

Lighting The Way

Corporate Social Responsibility Allows Industry to Give Back



Corp. Profile: Classic Exhibits

Highmark TechSystems at Paralympics

An Industry Chameleon



Changing Lives in Atlanta: Sonya’s Story


The Don & Mike Show

Back on the Road to ESCA Summer Conference & The Chicago Randy

Orbus Exhibit & Display Group Fundraises


Five Cool, Socially Responsible Swags



Kidney Donations to Save Lives

Columns 12

As The Saws Turn Crossing Paths


Andy’s Apps Parking Apps


The Digital Frontier Video: Essential for Marketing


The International Man Germany: A Leader in Art of Tradeshows


Ask An Expert Sammy Hagar and Guy Fieri Partnership

Departments 8 Publisher’s Words 10 Convention Center Snapshot 22 Airport Snapshot 51 International Focus 52 AIPC 60 The Convention Center Spotlight 70 Events & Venues 76 People on the Move 82 The D.E.A.L. 86 Regional Show Calendar 95 Service Guide 103 Classifieds 105 Advertiser Index


EDPA Members Have Busy Summer Nationwide From Chicago’s Engage to Golf, Poker, Baseball & Bowling


EDPA Letter To The Editor

RSMGC Board Member Mike Boone Invites Everyone to Support the Randy


ESCA Summer Educational Conference Recap

Learning & Networking in Santa Fe, NM


2019 PCMA EduCon Hits All the Right Notes Los Angeles Rolled Out the Red Carpet


Momentum Management Holds Bi-Annual Company Meeting


Corp. Profile: TST

Total Show Tech Provides AV Production Services with a Personal Touch


In Memoriam

Terence R. Donnelly (Experient)

6 September/October 2019 Exhibit City News

006_TOC_0919.indd 1

8/19/19 8:52 PM

Cover and top photo (EDPA Access) by PADGETT & CO.

001_Cover_noSpine_0919.indd 1


Creating exhibits that are environmentally friendly is not just what we do…it’s who we are. Reusable! Recyclable! Remarkable!

006_TOC_0919.indd 2

OCTANORM ® North America, Inc. 701 Interstate West Parkway Lithia Springs, GA 30122 Tel: (800)995-2995 Fax: (770)732-1620 info@octanormna.com www.octanormna.com

8/19/19 1:37 PM


PUBLISHER Donald V. Svehla Jr. (702) 309-8023 ext. 102 DonS@exhibitcitynews.com EDITOR-IN-CHIEF Jeanne Brei (702) 309-8023 ext. 103 JeanneB@exhibitcitynews.com

Greetings to readers everywhere!


elcome to our September/ October print edition! While summer is waning and the temperatures cool down, the tradeshow and event industry heats up and gets busy! I hope everyone had a great summer— now it’s time to focus back on business. We’re looking forward to seeing the nominations and submissions for our 40 Under 40 feature which will be in our November/December issue…check out p. 75 for more info or go to www. ExhibitCityNews.com and click on Nominations in the top right corner. This is only the third time in our 25 year history that we’ve done a 40 Under Forty feature and we must admit, that many of our first 40 Under Forty class are now eligible for retirement and social security! Some issue highlights: I highly recommend the stories on corporate social responsibility—it makes you feel good to know that our industry is filled with so many people willing to go the extra mile—many times for people they don’t even know. They’re making a difference, that’s for sure! And we have Cynthya Porter’s great piece on general service contractors—and how the smaller GSCs focus on service to dif-




8 September/October 2019 Exhibit City News

008_Publishers_Word+Masthead_0919.indd 1

ART DIRECTOR Thomas Speak Tom@Speak-Design.com

ferentiate themselves and secure those long-term relationships with customers and their exhibitors. Cynthya’s story on giveaways—a staple in our industry—is enlightening and Jeanne’s trip to Denver resulted in quite the spotlight on Denver. Will have to go check out those indoor cliff divers! We also have lots of pre-coverage on the upcoming 25th staging of the Randy Smith Memorial Golf Classic in Georgia. I know I’ll be there on Oct. 5th and I hope to see many of you there too! ECN shares its birthday year as we continue to put together our Project 25 for our 25 years of coverage of the industry. We invite everyone to participate: sponsorships are available—you can sponsor a year that’s important to your organization or you can sponsor an event—just let us know how you’d like to get involved. Until next print edition, we’ll see you on the show floor and at ExhibitCityNews.com. And be sure to tune in to The Don & Mike Show every week to hear the latest developments in the tradeshow and event industry!

Don Svehla | Publisher

NEWS EDITOR/WEBSITE Ray Smith (702) 309-8023 ext. 104 RayS@exhibitcitynews.com STAFF WRITER/EDITOR F. Andrew Taylor (702) 309-8023 ext. 105 FAndrewT@exhibitcitynews.com COLUMNISTS Calanit Atia Amadeus Finlay Larry Kulchawik Jim Obermeyer Cynthya Porter F. Andrew Taylor CONTRIBUTING WRITERS Aloysius Arlando Vince Battaglia Jamie Edwards Pat Friedlander Li Jackson Andra Miclaus Mike Morrison Julianne Ortmann Ray Smith Mark Zimmerman NEW BUSINESS DEVELOPMENT Christy DiGiambattista (702) 309-8023 ext. 111 ChristyD@exhibitcitynews.com CIRCULATION Manny Chico Barbara French Mike Morrison Vol. 25, issue 5, copyright 2019 by EXHIBIT CITY NEWS, published six times a year by Mr. Tradeshow Communications, LLC, 1675 E. Desert Inn Rd., Las Vegas, NV 89169. Editorial views presented within this publication are not necessarily those of the publisher and no liability is inherent. To subscribe, go to ExhibitCityNews.com or call (702) 309-8023. Reproduction/reuse of this material may only be permitted with expressed permission of Exhibit City News. POSTMASTER: Please send address changes to location listed above.

8/21/19 9:55 AM

Meet the Staff


Don Svehla

Editor-in-Chief DonS@ExhibitCityNews.com

Don has been in the tradeshow industry his entire life, beginning as the son of a tradeshow trucker. He began working at Giltspur, and coming from the show floors of Chicago, he realized the need for an industry news source in 1993. With the support of industry friends, he began putting his 20+ years of tradeshow experience into Exhibit City News, which launched in June 1994 as a small eight-page newsletter for Chicago’s tradeshow community. By 1996, the newspaper had grown into a 32-page national newspaper bearing the tagline “Uniting the Nation’s Tradeshow Community.” Over the past 25 years, ECN has become an indispensable resource for industry news and info—both online and in a glossy magazine.

Jeanne Brei


Jeanne is a graduate of the Medill School of Journalism at Northwestern University and has worked and written for Photo District News, The Independent, The Sunday and others. She is also a singer, tap dancer, entertainer and producer with a 7-piece swing band, The Speakeasy Swingers, and a monthly show, The Swanky Supper Club Soiree, now in its ninth year. She’s spent many years working in the tradeshow industry, producing events for DMCs and as a tradeshow rep. She’s a published author on Amazon and has written/narrated and co-produced five PBS Las Vegas documentaries and 13 episodes of her own Vintage Vegas Variety Show that aired on VegasTV in 2012.

News Editor/Website Art Director

Thomas Speak Tom@Speak-Design.com Tom is a UNLV graduate, has worked at FREEMAN Las Vegas as an exhibit designer, and later at Vegas Seven magazine. He now heads Speak Design, an award winning print and web design studio In downtown Las Vegas.

Ray Smith

RayS@ExhibitCityNews.com An award-winning journalism graduate of San Diego State University, Ray Smith worked more than 35 years as a newspaper reporter, writer and editor, including 20 years with the Las Vegas Review-Journal. He resides in Las Vegas where he partakes in nearly all of the city’s vices.

Business Development/Sales

Christy Giambattista

Staff Writer


F. Andrew Taylor

Christy has more than 15 years of tradeshow/events experience. She began her career in Atlantic City creating unique fine dining events and a show for the Food Network. In 2008 she worked with the Philly Eagles to create a wine labeled “Happy Tails” to benefit the ASPCA.

FAndrewT@ExhibitCityNews.com Andy is an award-winning journalist, artist, photographer, cartoonist and illustrator. He also works in film production, does local historical research and has been an amateur stunt driver and rodeo participant.

Have news or story ideas for ECN? Email newsdesk@ExhibitCityNews.com! Meet_The_Staff_FP_042019.indd 1 008_Publishers_Word+Masthead_0919.indd 2

6/19/19 8/20/19 2:55 1:38 PM PM


010_Snapshot_0919.indd 1

8/19/19 1:41 PM

Colorado Convention Center Location: 700 14th St. Denver, CO 80202 Year Opened: 1990 Square Footage: 584,000 sq.ft. of exhibit space, 63 meeting rooms providing 100,000 sq.ft. of meeting space; 35,000 sq.ft. Four Seasons Ballroom; 50,000 sq.ft. Mile High Ballroom; and the 5,000-seat Bellco Theatre. Expansion to add up to 85,000 sq.ft. of flexible meeting/ballroom space and 100,000+ sq.ft. of new pre-function and service space that includes a 50,000 sq.ft. outdoor rooftop terrace. Parking: Onsite covered parking garage holds 1,000 cars ($12 for PLUS! up to 8 hours) with three free Where to eat, “green” stalls for electric and sleep and play hybrids; street & hotel parking. near CCC on p. 60 Hotels: The CC is within easy walking distance of nearly 10,000 hotel rooms, 300 restaurants, 9 theatres of the Denver Performing Arts Complex and shopping with a free shuttle bus that goes from Union Station to Civic Station along the 16th Street Mall. Airport Info: For a daylong pass of $10.50, the airport rail to Denver Union Station takes about 37 minutes and leaves every 20 minutes for the 23-mile ride. Other options include bus, shuttle, taxis, Uber or rental car. Fun Fact: It has 4.5 acres of glass; a light rail station; the largest kitchen in Colorado and its own outdoor farm, which grows 5,000 pounds of vegetables a year. Website: denverconvention.com ExhibitCityNews.com September/October 2019 11

010_Snapshot_0919.indd 2

8/19/19 1:41 PM

COLUMN As the Saws Turn

Crossing Paths

press to announce the event and show the new logo. I’ve done a little bit of writing, so I was elected to write it. While creating this release, I am hink back to some of the reading every page of The Randy people you have met over website (www.rsmgc.org) to the course of your lifetime. remind myself of why this event And think for a moment about is so important to our industry. how you met them. Was it purely I really wanted to get my head a matter of circumstance that you By Jim Obermeyer into it. And I’m reading the story were actually in the same place at of how this thing all got started. the same time and then met that person? The first event was held at Hidden Or was it completely orchestrated by Hills Country Club in Stone Mountain, someone else? Ga., in August 1995. The first two years We meet a lot of people over the the event focused solely on providing course of our lives. Some are just passing support for the family of Randy Smith, through and disappear from the radar a project manager for an Atlanta-based quickly. Some become acquaintances. exhibit house. He died tragically in an Sometimes they become good friends, automobile accident on his way home and sometimes a spouse. I met my wife after working long hours at the Sportin college. And it was a totally random ing Goods Super Show in January of circumstance, or so it would appear. A 1995. Randy left behind a wife and two few seconds earlier or later and our paths small children. would never have crossed. I have read this before. And if you’d I have been fortunate to be involved have asked me, I could have told you this with the Randy Smith Memorial Golf story. But this time I literally stopped Classic for the last few years. I accepted mid-sentence, “Sporting Goods Super the dare of an industry friend and went Show in January of 1995.” Wait a minute. to my first event, just to check it out. I am I went to the Super Show one time, and it not a golfer, so I hung out with a couple was sometime in the 1990s. of the board members during the day In those days, it was one of the biggest and learned a lot of what this event is all shows in the country and had some of the about. And then I attended the evening biggest exhibits ever done. Companies banquet. I will never forget it. And I will like Nike and Adidas pulled out all the do my best to never miss another one. stops for this one. If you were a tradeSo, a few weeks ago, I am on a confershow guy, you had to go check out this ence call with all of the board members, show at least once. and we were starting the planning for I dug into my old files, I went to my old this year’s 25th anniversary event. As records of travel and of shows attended. part of the process, we decided we needI searched my memory bank for details. ed to do a news release to our industry And then I found it: I was at the Sporting


Goods Super Show in January of 1995. The more I thought about that, the more it really freaked me out. Did I meet Randy on the show floor? Did we work side by side during the long hours of setup? Did our paths cross? I have no idea. But I thought about that a lot in the next few days. What if he had left the hall just a few minutes earlier? What if he’d taken a different path home? Would it have changed his fate that day? And here we are 25 years later, still remembering the fate of one man that, because of the caring hearts of so many others in our business, has launched a movement in our industry to help families who have suffered severe tragedies or face insurmountable medical expenses. The Randy and its officially sanctioned ancillary events have assisted more than 170 industry families with financial and emotional support, raising nearly $2 million in the process. Think about that for a moment. One man’s path has crossed with more than 170 others who have benefited from the generosity of this industry, and countless others who have attended this event and have been touched by what they experience. Now think about this: Be there this year. October 4 at Chateau Elan Golf Club in Braselton, Georgia. I dare you. See you on the show floor—and see you at The Randy. Jim Obermeyer has been in the tradeshow industry 37 years, both as a corporate tradeshow manager and exhibit house owner. He is currently a vice president at Hamilton Exhibits and can be reached at jobermeyer@hamilton-exhibits.com.

12 September/October 2019 Exhibit City News

012_Col_ATST_0919.indd 1

8/21/19 9:56 AM

IN THE EVENTS INDUSTRY, ALMOST ANYTHING CAN GO WRONG. WE MAKE SURE EVERYTHING GOES RIGHT. Based in Las Vegas, Total Show Technology (TST) is the total show production solution for anyone who hosts, plans, manages, or produces events, meetings, live event experiences, and trade shows. We own the Pacific Southwest market and travel with our clients nationwide. Our services include total show production, video, audio, lighting, rigging, AV equipment rental and sales, trade show exhibitor support, LED/pixel repair, and AV/event staffing.

beMatrix LEDskin® is the technology of tomorrow for the exhibition stand of today. And Total Show

Technology (TST) has it for use at your next show. Learn more about how TST can make your next show stand out. Together, let’s make your next meeting, event, or trade show booth a showstopper!


012_Col_ATST_0919.indd 2

Total Show Technology Las Vegas, NV | 702-897-8508 sales@totalshowtech.com | totalshowtech.com

8/19/19 1:43 PM

COLUMN Andy’s Apps

Parking Apps


ever automated parking system a venue is using. There are scores of parking apps, but here are a few of those most widely used.

hen time is of the essence and people are relying on you ParkMobile to be there, it’s not enough ParkMobile is the leading provider of to hope that the great mysterious gods smart parking and mobility solutions of parking are smiling down upon you. in North America. With the app, you Getting parked easily at a reasoncan pay for on-street parking at able time could be the difference many locations nationwide. It between success and dismal also gives you a warning when failure in the business world. the parking is about to expire While mapping programs and lets you pay more to extend like Wayz and Google Maps can your stay. This will come as a By F. Andrew Taylor lead you to parking lots, an app great relief to anyone who has with a more focused purpose run out of a meeting in a panic can give you the edge instead of kicking to drop a few nickels into the meter, you to the curb. although most of us old enough to reParking apps can make business member when a nickle meant anything travel significantly easier, quicker and to a meter aren’t doing much running stress-free. If you regularly travel for these days. your business or even just need to use paid parking in your hometown, they Inrix ParkMe can prove to be invaluable. Most apps ParkMe has one of the largest and also include a pay-by-phone element most accurate parking databases in the which allows you to move the expense world. It lists more than 84,000 locato a credit card or other online account tions across 64 countries. With simplevia your mobile phone or computer, to-pull-up maps you can compare prices rather than pulling out cash or working near a venue and, in many cases, reserve out the details of paying through whata parking space.

PassportParking Many cities, universities and other entities utilize PassportParking to handle their metered parking. The app allows you to monitor your parking sessions, extend your time, view your payment history and receive receipts via email. It’s one of the more popular systems for entities that don’t have the time or resources to create their own parking app, so chances are, you’ll come across it in your travels. It’s probably worth having it on your phone and being familiar with it before you actually need it. Chances are, you’ll end up with several parking apps on your phone if you travel at all, and that’s just a matter of keeping up with the times. The majority of them are fairly straightforward, and in many cases, they are the preferred and most common method of payment. Otherwise, you can keep sending those burnt offerings to Gunter, the Norse god of parking. F. Andrew Taylor is an award-winning journalist, artist, photographer, cartoonist and illustrator. He also works in film production, does local historical research and has been an amateur stunt driver and rodeo participant. Contact him at fandrewt@ exhibitcitynews.com.

14 September/October 2019 Exhibit City News

014_Col_Andysapps_0919.indd 1

8/21/19 9:56 AM

REDUCE YOUR LABOR EXPENSES EXPAND YOUR NATIONAL REACH From City to City, Employco USA has you covered. Whether you set up one booth or an entire show, anywhere in the country, we can reduce your labor expenses.

SAVE TIME, SAVE MONEY Payroll and Tax Management Union Fringe Calculations Access to Union Agreements Discounted Workers’ Comp Rates Human Resource Outsourcing Employee Benefits for Non Union Employees

Contact Rob Wilson, President 630.286.7345 robwilson@employco.com www.employco.com

Employco USA is the official payroll and HR service provider of the EACA and ESCA 014_Col_Andysapps_0919.indd 2

8/20/19 3:32 PM

COLUMN The Digital Frontier

Video: Essential For Tradeshow & Event Marketing


he term “Golden Age of campaigns, with the same perFilm” is widely accepted cent of businesses reporting as referring to movies that video made visitors spend produced from 1917-1960, but longer on their websites. And all that might just change. In all this is more than reflectthe past ten years, an explosion ed on the show floor (right, in cinematographic innovation CES?). Most exhibitors desire has seen the market satusome form of extravarated with affordable, gant video experience top-of-the-line film in their booths, and equipment, and now audiences across the any aspirant filmmakglobe all but demand er with an eye can experiential film conBy Amadeus Finlay produce something of tent at live events. quality without a multi-milThe long and short of it is, lion-dollar budget. The era you need video content, and of digital dorado is upon us, you need it now. and its brilliant new dawn is But what do you need to casting its light all across the compete? Besides someone tradeshow and event industry. who knows what they’re doing, And if you haven’t noticed the you’re going to need to start shift, begin your education by with a camera. The camera is looking down the rabbit hole the anchor of a film kit, the that is social media. matriarch of the video family, Social media is one of the and the motto to live by when darlings of the tradeshow and purchasing any of them is “go event industry, a marketing 4K or go home.” HD no longer powerhouse in the world of cuts it, and forget about that conventions: and it thrives on smartphone in your hand if video content. Videos generyou want to be taken seriously ate up to 1,200 percent more and make content that lasts. shares than text and images Speaking from experience, combined, with LinkedIn there is nothing quite like a users 20 times more likely to Panasonic Lumix G7 for capshare a video than any other turing beautiful imagery with type of post. Taken together, the greatest of ease. all this makes video content— However, cameras require by far—the most popular ample light in order to work. form of communication on all Gain some illumination with a social media platforms. couple of stand-mounted LED Video marketing also leads lights, available in kits on to profit. In a 2019 survey Amazon. For those seeking a published by socialmediatolittle extra, filters and diffusday.com, 88 percent of marers are a must, as are warm keters responded as “satisfied” lights and spotlights. Cameras with their ROI on video-based also require a tripod and a

shoulder rig (both essentials, sorry 1990s filmmakers), and it’s best not to skimp; there’s nothing quite as disheartening as watching a $2,000 camera crash off a shoddy support. Next, audio. Cameras are not meant to—and never should— be used to record sound. Audio kits don’t need to be top of the line, but they do require some quality basics. Spend $100 and pick-up a directional mic that can withstand some bashing, and couple it with a Zoom recorder for digitally capturing and processing the audio. It might also be wise to download a mixing program, just in case something goes wrong during the process. Audacity is free and user-friendly, making it one of the most popular, cost-effective solutions available. Finally, all this technical wizardry needs somewhere to store and build its findings, but don’t fill up the company drive with gigabytes of content. Instead, purchase a sizeable external hard drive coupled with Cloud support. Then, install some robust video editing software—look no further than Adobe Premiere and its partner in crime, Adobe After Effects—and get ready for a long haul of exultant revelations, jaw-dropping discoveries and hours of trial and error. These programs can, quite literally, do anything seen in the movies, so let your imagination go wild. Sound complicated? It is, but like everything worth

doing, conceiving and producing quality video content does not come easily. But when it does come together, the impact that a strong, focused video can have is almost priceless. Think about the intimate moments you have had with a specific piece of film, whether on a social platform, website or the widescreen plasma in the living room. Which three-second soundbite lives with you forever? Which heart-tugging message left a resonance that will never be broken? These moments are special, and they are unforgettable. And that is the reason filmmakers create video, and that is why the medium is so incredibly powerful. From the social realm to the silver screen to businesses across the world, video content is a living, breathing, speaking form of communication that touches many senses at once. There really is nothing else like it. For companies seeking video support, contact amadeus_finlay@hotmail.com to discuss the full range of video services offered by the Exhibit City News digital department. Having worked with Groupon, IBM, Nordea, and others, Amadeus Finlay is a global connector of people and brands. He has extensive experience in copywriting, social media and script-to-screen video production, including on-camera hosting. Connect with him at https://www.linkedin. com/in/amadeusfinlay/

16 September/October 2019 Exhibit City News

016_Col_SMS_0919.indd 1

8/21/19 9:57 AM



The moment you find inspiration, the soul of your show starts to become real. Your

next challenge is to identify and source the right elements and the right supplier.

Visit us at cortevents.com

Choose one with a huge range of designs, deep quantities and the ability to handle all those little bumps that happen on the way to “show ready.” Choose CORT.

Style & Service Delivered.®

© 2019 CORT. A Berkshire Hathaway Company.

1020CEF_ECN_Rooftop_FPAd_fnlMech.indd 1 016_Col_SMS_0919.indd 2

8/8/19 11:22 AM 8/20/19 3:32 PM

COLUMN The International Man


any of the $200 million a year top indusin training for skilled try global labor jobs. Germany tradeshows take place invests $3.5 billion. in Germany. Every Can this be why By Larry Kulchawik year, there are about there are so many 150 international tradeshows skilled German carpenters in which more than 180,000 working in the U.S.? exhibitors participate. Germany In many respects, Germans has been the first international can be considered masters of site experience for many of us in planning. Their culture enthe expo industry, with Eurocourages forward thinking and Shop in Dusseldorf being the knowing what they will be dogranddaddy of tradeshows for ing at a specific time on a spetradeshow suppliers and exhibcific day. The German thought itors. Plan to attend in February process is extremely thorough, 2020 for a valuable experience. with each aspect of a project Much of my early career in being examined in great detail. the expo industry was spent Careful planning, in one’s busiworking for exhibit design ness and personal life, provides companies in Chicago as a a sense of security. designer, detailer and project Most Germans feel quite manager for the fabrication comfortable in a tight time of exhibits. My detail drawframework that would irritate ings for construction were most Americans and Britoften changed by our German ish. But Germans do not like carpenters who worked for an surprises. Sudden changes in exhibit builder in the U.S. and business transactions, even if were German-trained cabinet they may improve the outcome, makers. They insisted on doing are unwelcome. Business is it right—meaning stronger and viewed as being very serious, safer. I often followed their and Germans do not appreciate advice, short of overbuilding. humor in a business context. In After all, “it’s only an exhibit!” addition, counterparts do not Side note: The U.S. invests need or expect to be compli-

mented. Work and personal lives are rigidly divided, and Germans subscribe to the ideal that there is a proper time and place for every activity. When doing business in Germany, it is essential that you respect the fact that business etiquette is of great importance to your German counterpart. Germany is a nation that is strongly individualistic and demands the utmost respect at all times, therefore, the highest of standards are expected. Any unethical behavior will seriously diminish all future business negotiations. Exhibit design If your company has established a branded exhibit design look, then ask your exhibit designer to create a conceptual design that will work in Europe. In my opinion, these are biggest differences in exhibit design from the U.S.—a raised floor, a bar area and private meeting rooms. Graphics are clean and minimal without long clutter statements. With this design, take your idea to one or two European exhibit houses and ask for a turnkey

quote. Most exhibit supplier companies in Europe are very familiar with the expectations for shows in Germany, but in my opinion, working with a German company is best. Depending on the German city you are in, you will find interesting places to see (other than the convention center) and experience excellent restaurants and pubs. Wherever you are in Germany, the Germans are friendly and helpful towards visitors. Don’t hesitate to ask someone for help. Most all speak English as well as a third language. There is so much more to say about doing a tradeshow in Germany, but space for this article is limited. Have a look at my book’s chapter on doing tradeshows in Europe and Germany for further info. Also, work with an EDPA or IFES partner when jump starting your project planning. Viel Glück! (Good luck!) Larry Kulchawik is the head of Larry Kulchwawik Consulting and author of “Trade Shows from One Country to the Next.” For more info, visit www. larrykulchawik.com

Photo by Messe Düsseldorf DEU Foto

Germany: A Leader in the Art of Tradeshows

18 September/October 2019 Exhibit City News

018_Col_LarryK_0919.indd 1

8/21/19 9:58 AM

Engagement Technology Specialists 1.8mm LED Technology

Creative Content Development

General Session Production

Interactive Engagement Solutions

Breakout Management System

Themed Environment Lighting

Bringing Your ideas and visions to life sales@4productions.com | 774-568-5400

018_Col_LarryK_0919.indd 2

8/19/19 1:54 PM

COLUMN Ask An Expert

Sammy Hagar and Guy Fieri Launch Los Santo Partnership


ammy Hagar, a legendary rocker and style tequila made with 100 percent spirits pioneer, and Guy Fieri, Blue Weber agave. an Emmy award-winning Juan Eduardo Nuñez, the chef and restaurateur, walked third-generation master distiller in laughing and full of joy while that Hagar originally tapped to being accompanied by a mariachi make his Cabo Wabo tequila band as they celebrated that their and now Santo Puro Mezquila, By Calanit Atia new tequila, Santo Fino Blanco, fihand-selects the agave plants in nally launched after a long journey. the famed Jalisco Highlands of Fieri and Hagar have been friends Mexico and creates proprietary recipes ever since Fieri won a contest to meet at the historic El Viejito Distillery, which Hagar backstage at a concert. Years was founded in 1937 and awarded Mexilater, Fieri, who has been a tequila co’s National Quality Award. lover, received a phone call from Hagar According to Hagar, the name came out who told him, “I just sold Cabo Wobo of his travels, explaining that when someTequila.” Fieri replied, “’Next time you one dies in Mexico on the side of the road, are going to do something, please let me they put a cross there. “As I was traveling, be involved—so I got the call one day I saw a cross that had an agave growing and the rest is history.” Fieri and Hagar next to it,” he says. That became the logo; are now partners in Los Santo with the Hagar even got a tattoo before he had creation of Santo Fino Blanco. created the brand. Santo means Saint. “There are a few things I know,” The new tequila, Santo Fino Blanco, is Fieri says. “Great food, killer drinks highly recommended. The taste pairs a and wild times...and Sammy and I are little bit of smokiness and a little bit of making it all happen with Los Santo.” sweetness. The tequila is not harsh, and Santo Fino Blanco is an “old-world” then you get the Blanco. The new Blanco

is distilled twice, and there is no glycerin. Add a little salt and a little lime, and you get the winning combination. For more info, visit www.SantoMezquila.com. To see video from this interview, visit https://youtu.be/p-dOVEufB_A, https://youtu.be/69xE8iCDQio and https://youtu.be/x9-FDlxlj2M Hagar created the world-famous Cabo Wabo brand, which includes Cabo Wabo Tequila and Cabo Wabo Cantina, and is the founder of Sammy’s Beach Bar Rum and the Sammy’s Beach Bar & Grill restaurant chain. Fieri is as well-known for his popular shows on Food Network including Diners, Drive-Ins and Dives and Grocery Games, as he is for his discerning palate and portfolio of more than 70 restaurants, including Guy Fieri’s Vegas Kitchen + Bar and El Burro Borracho in Las Vegas. Calanit Atia is founder and president of A to Z Events, a Las Vegas destination expert, an award-winning event planner, columnist, Air Force veteran and speaker. She can be contacted at (702) 212-2500 or by email at Info@AtoZevents.com

20 September/October 2019 Exhibit City News

020_AskExpert_0919.indd 1

8/21/19 9:59 AM

020_AskExpert_0919.indd 2

8/19/19 1:59 PM


022_Airport_Snapshot_0919.indd 1

8/19/19 2:00 PM

Denver International Airport IATA airport code: DEN Location: 8500 Peña Blvd, Denver, CO Year Opened: 1995, replacing Stapleton International Airport, where gate space was limited and runways couldn’t handle Denver’s weather and winds. Size: 52.4 square miles with six runways (about the size of Staten Island). It has 137 gates split between three concourses. As a Frontier, United and Southwest hub, it was voted the Best Airport in North America for six years (2005-2010) by Business Traveler magazine and America’s Best Run Airport by Time magazine in 2002. Transportation: To keep airport noise down it was built 25 miles from downtown. A flat rate taxi fare to downtown Denver is more than $50. Despite the distance, taxis, limousines, city buses, hotel courtesy vehicles and other services are available. The A line train runs from DIA to downtown for $10.50 day pass. Fun Facts: Locals call it DIA for short; it is the largest in North America by total land area and the second largest in the world. Only Concourse A is accessible on foot. An underground train system services all three concourses. The Jeppesen Terminal’s peaked roof resembles snow-capped mountains and evokes Colorado’s early history of Native American teepees. The catenary steel cable system, similar to the Brooklyn Bridge design, supports the fabric roof. Volunteers bring their dogs to DIA as therapy animals for road weary travelers. The program is ironically called the Canine Airport Therapy Squad (CATS). In March 2019 an animated, talking gargoyle that interacts with passengers and jokes about the supposed conspiracies connected to the airport debuted. ExhibitCityNews.com September/October 2019 23

022_Airport_Snapshot_0919.indd 2

8/19/19 2:01 PM


How Up-and-Coming Tradeshow Models are Reflecting New Product Business Models BY JULIANNE ORTMANN

What makes a company successful? One might say maximizing profits, exceptional customer service, recognition & rewards, employee satisfaction—the list goes on and on. But are those accurate measures of what makes a company recognized as truly successful? The success of your business ultimately boils down to how your products and services can positively impact the lives of consumers and humanity as a whole. In a society where people (and companies) support the notion of making a difference, tradeshow models are changing and their marketing efforts are reflecting the idea of giving back and doing good. Ask yourself this: how successful is your company? TOMS Shoes, LLC, is a for-profit company that was one of the first, and now one among many, enterprises that have come up with creative ways of practicing social justice in marketing their business. TOMS’ business model is known as the “one-for-all concept,” which upholds their promise to donate free shoes to children in need around the world for every pair sold. When developing the idea, giving back was just as integral in their business model as making a profit was. With a focus of giving back a core part of their model and company message, TOMS has grown to a $400 million company and continues to do well while doing good for the world. Studies show that more than 90 percent of con-

24 September/October 2019 Exhibit City News

024_CSR_Julianne_0919.indd 1

8/19/19 2:05 PM

sumers would switch to a brand that supports a good cause. With millennials taking over the workforce and accounting for trillions of dollars in spending power, they are the most sought-after audience for companies to target today. Seventy percent of their generation is willing to spend more money on products and switch to brands that are socially conscious. People want to support businesses that promote a positive impact, and this is extremely important to think about when building a strategy to target audiences in your tradeshow marketing plans. Aside from the underlying importance of ultimately doing a good deed, adopting a business strategy to give back will not only help others, but your company’s tradeshow model and business as a whole. Operating a socially responsible industry will set you apart from the rest of your competitors and attract more consumers to your booth. While your opponents are focused solely on maximizing profits and selling you on sales pitches, you are building a brand that is sending a message to your audience that shows you care about making the world a better place. Implementing this strategy into your business and tradeshow model won’t fast-track profits overnight, but taking action now will be securing a lucrative tomorrow. TOMS’ business model is @ExhibitCityNews

024_CSR_Julianne_0919.indd 2

unconventional yet simple, and they’ve made millions in revenue by giving away shoes to those in developing countries who are unable to make this simple Julianne purchase. They Ortmann have proven that it is possible to operate a successful, profitable business while upholding a social purpose. How do they still generate revenue? Companies spend most of their budget on advertising, but a company that instills good in humanity builds a community of people who will recommend and promote their products through word of mouth and social media to reach more customers. Inspiring change is bound to be recognized by the media, written about in articles, talked about online and among attendees—the possibilities are endless. This buzz around your company’s well-doing will save you money on tradeshow advertising and generate free publicity in favor of your company’s image. Not only will this shift make more people want to learn about your company and do business with you, it also alters the mindset of people who work for you and sell your products at tradeshows. It is difficult to interact with every single employee, especially in a big corporation. Many organizations don’t go beyond writing a paycheck, so establishing charitable initiatives can give employees a drive and make them feel good about

working for a company. Participating in a philanthropic enterprise instills pride and purpose in your team and builds a connection to the workplace and its brand. A true love and passion for what you do is reflected in better employee morale and retention and can be a key differentiator when speaking with potential new hires. “We make a living by what we get, but we make a life by what we give,” said Winston Churchill. By deeply integrating giving back in your company’s identity and tradeshow marketing concept you will set yourself apart from other companies, inspire your employees and customers and advance a positive

shift in the world. Humanize your brand and connect to those around you while encouraging other businesses and people to join you in doing good for the world. What will your company do to make a difference? Julianne Ortmann is a client services representative for Marketcom PR, a B2B-oriented communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces. A recent graduate of Florida State University with a B.S. in Marketing, Ortmann is responsible for supporting client marketing initiatives across a variety of financial services, non-profit and B2B industries. For more info, visit www.marketcompr.com.

ExhibitCityNews.com September/October 2019 25

8/19/19 2:05 PM


Team USA Men’s Goalball athlete Calahan Young slides to block the ball during the recent 2019 IBSA Goalball & Judo International Qualifier event held in Fort Wayne, Ind.

Highmark TechSystems Salutes the Paralympic Athletes Perhaps you have never heard of the Paralympic Games. According to Wikipedia, “The Paralympic Games or Paralympics are a periodic series of international multisport events involving athletes with a range of disabilities, including impaired muscle power (e.g. paraplegia and quadriplegia, muscular dystrophy, post-polio syndrome, spina bifida), impaired passive

range of movement, limb deficiency (e.g. amputation or dysmelia), leg length difference, short stature, hypertonia, ataxia, athetosis, vision impairment and intellectual impairment. There are Winter and Summer Paralympic Games, which since the 1988 Summer Games in Seoul, South Korea, are held almost immediately following the respective Olympic Games.

All Paralympic Games are governed by the International Paralympic Committee (IPC). The Paralympics has grown from a small gathering of British World War II veterans in 1948 to become one of the largest international sporting events by the early 21st century, [growing] from 400 athletes with a disability from 23 countries in 1960 to thousands of competitors

from over 100 countries in the London 2012.” Like all Olympic athletes, Paralympians have rigorous tryouts. This year, in order for athletes to qualify for the 2020 Olympic Games in Tokyo, they entered competitions held in Fort Wayne, Indiana. One of the three competition sites was Turnstone, a designated U.S. Paralympic Sports Club and

Photo by Julie Larame Photo + Cinema


26 September/October 2019 Exhibit City News

026_CSR_Paralympics_0919.indd 1

8/19/19 4:30 PM

L-R: Highmark TechSystems volunteers Jacob Christman, Kevin Smith, Leonard Brown, David Overmyer, Chris Reason, Ryan Lehrman and Jared Numbers

TechSystems, based in Fort Wayne. There was no shortage of work to be done, as the 30 volunteers from Highmark learned. From setting up the awards stage honoring judo winners to operating the scoreboard for goalball matches, Highmark proved itself to be a good corporate citizen. “One of our brand attributes,” says Highmark President Debbie Parrott, “is that our products are made

in the U.S.A. Well, not just the U.S.A, but specifically in Fort Wayne, Indiana. From the very launch of Highmark, our company has followed the long-time civic leadership of my family in supporting local initiatives that highlight the spirit that characterizes Fort Wayne and its vibrant business community. We are honored to have been part of this amazing event and to support the Paralympic Team that will be going to Tokyo next year.”

Matt Andrews, Highmark’s VP of sales, adds, “The feedback from our entire company after this volunteer experience was so positive. We were all charged up by the event’s energy, humbled by the incredible talent of the parathletes and proud of Fort Wayne as the host city and Fort Wayne’s Turnstone as the host organization.” For more than 20 years, Highmark has been America’s trusted supplier of advanced modular exhibit systems and structural solutions, available for purchase or rent, meeting all industry-standard codes. Highmark’s proprietary products are known for design versatility, weight and installation efficiencies and ease-of-use. For more info, visit www.HighmarkTech.com.

Photo by Julie Larame Photo + Cinema

Game Changer

one of 14 U.S. Olympic and Paralympic training sites in the U.S. Turnstone regularly hosts tournaments and other events, with attendance at these events of more than 51,000 in the past year. Activities include cycling, goalball, wheelchair basketball and wheelchair rugby. Turnstone depended heavily on volunteers for the qualifying competitions, which ran from June 28July 10. Preparing for the qualifications ushered in one of the largest international events ever hosted in Fort Wayne with 600 participating athletes, coaches and staff. Lending a hand in any and every way possible was the team from Highmark

SuperMAX Rental PLUS-SIZE, plug-n-play, contemporary architecture. Ready to drop in, and create. Rental has never been this cool (or big. or fast. or easy). www.highmarktech.com @ExhibitCityNews

026_CSR_Paralympics_0919.indd 2

ExhibitCityNews.com September/October 2019 27

8/19/19 6:52 PM


Mark Zimmerman and Sonya Renee Howell


In 2010 Sonya Renee Howell unexpectedly found herself, and her young children, homeless and in need of some help. She first turned to her church who got her off of the street and into a hotel for a short time while she started to piece together a plan to get back into a stable situation. Just three days later Sonya and her family went to a place called My Sister’s House which is a branch of the Atlanta Union Mission that

28 September/October 2019 Exhibit City News

028_CSR_Zimmerman_0919.indd 1

8/20/19 10:27 AM

specializes in helping women and children. Sonya and her kids went into that shelter with only what they could fit into two pillowcases. To say that is a humbling experience is an understatement. Despite that feeling, she felt her life returning to normalcy in the first couple of weeks there. After those few weeks of healing, she wanted to dive deep into the programs that were laid out in front of her by the staff of My Sister’s House. She is proud to say she earned client of the month after 23 months of steadfast work and determination. During her time at the mission, she learned about an opportunity to network and find a job. After taking advantage of those opportunities she was able to land a parttime job at the Georgia World Congress Center. After five years of dedication, she was able to secure a full-time position there that helped offer more stability in her life. From there Sonya was able to move into living at St. Jude’s Center where she and her family lived for seven years. Both the stability provided by the center and the determination to land a full-time job lead to Sonya thinking about bigger and better things for herself and her family. She and her family also volunteered thousands of hours with Habitat for Humanity to both give back and benefit from the local community. After all that hard work Sonya and her family decided to go in and buy their first home. In 2018 they entered the first-time homebuyers program and purchased their first home. Now that is not @ExhibitCityNews

028_CSR_Zimmerman_0919.indd 2

I want to encourage all those in the hospitality industry to try serving, donating, caring & hiring those in your community who are on the right path to improving their own lives ... the end of the story—Sonya still works hard and has run into household updates and improvements. We know that her dedication and perseverance will continue to carry her through those tough demands. We hope through telling her story that it will inspire all who hear it to never give up and when you make it to a place in your life where you can help others that you do. I believe that the hospitality industry, no matter where you are in life, has a place for anyone to grow into a fruitful career. With that being said there were a ton of resources and people who work hard to help the Atlanta community to this day, and I would love to recognize just a few of them for their help in this particular story. James Reese (president and CEO at Atlanta Mission) and Ivan Rouse (former manager of Volunteer Services for the Atlanta Mission) both work very hard in helping to get people looking to improve their situation in front of people willing to help as well as organizing all dayto-day needs of the mission. Frank Abbinanti (VP of Culinary, Levy Convention Center division) saw a great need to help provide a better food ex-

perience in the mission. Chef Frank organized leftover food to be given to the mission and continues to volunteer to help out in the kitchen. Patrick White (former director of building services at GWCC) was Sonya’s direct boss and was dedicated to creating the best work environment and, in turn, the best services

for the building. Patrick saw the best in people and knew how to bring the best out of everyone. I am thankful to just have been involved in such a life-changing story. I want to encourage all those in the hospitality industry to try serving, donating, caring and hiring those in your community who are on the right path to improving their own lives and the community around them. Together we can all make a big difference in our communities. If anyone wants more info or would like to join Mark Zimmerman in “changing lives,” contact him at Mark@ZimmermanConsultingLLC. com or at (404) 886-8322. This story originally ran in James magazine.

The tradeshow graphic company that cares™





whyseg.com • 702-534-6995 ExhibitCityNews.com September/October 2019 29

8/21/19 10:57 AM


At the 2019 Orbus Employee Appreciation Picnic, employees had the opportunity to pay to dunk 11 managers with proceeds going to charity.

L-R: Athziri Cocilion, the Leukemia & Lymphoma Society rep, Anna Endres, Kathleen Lopez, Sarah Bernardi , Kristen Satkas, Myette Frances and Jennifer Stephens


Orbus Exhibit & Display Group, one of North America’s leading wholesale suppliers and manufacturers of display, exhibit, graphic and event solutions, is proud to share that it has spent the last six months fundraising for the Leukemia and Lymphoma Society and recently presented the organization with a donation of $9,270. Fundraising efforts included company-wide casual dress buy-in, shamrock grams and a chili cook-off.

In order to make fundraising efforts successful, Orbus’ Social and Cultural Committee organizes events throughout the year in support of a designated charity. The second half of 2019, Orbus will be fundraising for the Ann & Robert H. Lurie Children’s Hospital of Chicago, the Andrew Grene Foundation (to help those in Haiti) and host its annual Toys for Tots drive. Events and activities will include

30 September/October 2019 Exhibit City News

030_CSR_Orbus_0919.indd 1

8/21/19 12:03 PM

casual wear buy-in, manager dunk tank, an ice cream social, a silent auction and a 50/50 raffle. Orbus employees can also look forward to annual, just-for-fun Halloween celebrations including a costume contest and desk decorating contest. “It is so rewarding to be able to fundraise and provide assistance to these outstanding charities,” says Giles Douglas, president & CEO of Orbus. “The team is thrilled to contribute as they are able and we try to make the events and activities as enjoyable as possible for everyone involved.” Orbus Exhibit & Display Group is a market-leading, privately owned


030_CSR_Orbus_0919.indd 2

group of companies that specialize in the manufacture and trade only supply of portable modular and custom modular exhibit and display products, graphics and solutions. Companies and brands within the group include The Exhibitors’ Handbook, The Promo Handbook, Nimlok and SignPro Systems. Orbus is a proud member of the ISA, SGIA, ASI, PPAI, UPIC and SAGE; the company boasts G7 Master IDEAlliance certification and is registered to ISO 9001:2015 for the highest manufacturing quality standards and ISO 14001:2015 for its environmental management system and “green” efforts. Orbus’ supply and manufacturing facilities reside in Woodridge, IL and Las Vegas, NV. For more info, visit www.orbus.com.

Dan O’Connor, sales consultant manager, awaiting his dunking

ExhibitCityNews.com September/October 2019 31

8/20/19 10:31 AM





Five Cool Tradeshow Swags that are Socially Responsible 2


The four types of corporate social responsibility are environmental sustainability initiatives, direct philanthropic giving, ethical business practices and economic responsibility. The environmental pillar often gets the most attention. Companies are focusing on reducing their carbon footprints, packaging waste, water usage and their overall effect on the environment. Companies have found that having a social impact on the planet, may also have a positive financial impact. Tradeshow green initiatives is one of many ways

for companies to contribute towards conserving the environment. This effort is not going to solve the current plastic pollution problem, but it is an impactful effort for a company to become more socially responsible. Here’s a short list of eco-friendly solutions for cool tradeshow swags: 1. Zero Waste Fresh Tapped Coconuts: www.cocotaps.com 2. Metal Straws: www. royalpacificlv.com/p/FNVMO-NAFJL/collapsible-stainless-steel-straw-kit

3. Reusable Ecofriendly Bags: www.royalpacificlv.com/ bagseco.htm 4. Reusable Water Bottles: www.royalpacificlv.com/p/ MKZHM-MYSCF/atrium-25-oz.-aluminum-bottle 5. Shirts Made Out of Recycled Plastic Water Bottles: https://rethinkfabrics.com/ index.html Li Jackson is a 16 year veteran of the industry and is currently the VP of marketing at Plus Studios, an events, exhibits and environments company based in Las Vegas, Nevada. She is also the founder of Tradeshowlife, an online media

company and executive director at RethinkWorldwide, a non-profit organization focused on conserving the environment. Entrepreneurially-minded, service-oriented, creative and agile, PLUS Studios is a place where the best of the old exhibit house system is combined with a new mentality and modern approach. PLUS Studios was founded in 2013 when a collective group of industry veterans decided to break the mold and do business differently. With their agility, insight, new thinking, and modern sensibilities, they have created the experience of a larger exhibit house; the PLUS Studios model was born ready to enhance your next event or tradeshow experience. For more info, visit www.plus-studios.com

32 September/October 2019 Exhibit City News

032_CSR_Swag_0919.indd 1

8/19/19 4:14 PM


L-R: Bethany, Peggy, Hannah and Josh Goralski. Josh donated a kidney to his father in 2011, inspiring his sisters to be living organ donors and do the same for others.

Kidney Donations to Save Lives BY AMADEUS FINLAY

Of all the symbols associated with love, it is usually the heart that stands out above the rest. But not for the Goralski family of Naperville, Ill. For them, that symbol of love and memory will forever be a kidney. In the fall of 2018, the family’s father and husband, tradeshow and event industry veteran Mark Goralski, passed away from complications borne from Crohn’s disease and kidney failure. Tragically, his history of illness had prevented him being able to undergo a kidney transplant, and his pass@ExhibitCityNews

033_CSR_KidneyDonater_0919.indd 1

ing at just 57 stirred emotions in his daughters, Bethany and Hannah, that would ultimately benefit the greater good. Following their father’s death, the sisters contacted Northwestern Memorial Hospital in Chicago, the same facility where Goralski had been treated, and requested permission for each of them to donate one of their kidneys to a stranger. It made sense. Since their father could never benefit from such kindness, best to honor his memory by doing the same for someone in need. But what the sisters could never

have suspected was that their act would spark a chain of anonymous organ donations, all by people also seeking a way to commemorate a loved one. To date, five beneficiaries have now received kidneys because of the lifesaving acts of selflessness that started with Bethany and Hannah Goralski. “We did it because we didn’t want somebody else to go through what he went through,” explains Bethany, “and in doing what we did, we wanted some other individual to experience the miracle of donation.”

But it wasn’t only Goralski’s family that mourned his loss and honored his life. Goralski was a staple of the tradeshow and event industry for almost three decades, where he remained a dedicated account executive throughout the length of his tenure. His wide-ranging career began at Nashville Display in Lebanon, Tenn., in 1991, before a tenyear stint at CDA Industries in Chicago was followed by a move to Think 360 of Decatur, Ga., in 2005. Think 360 CEO and fellow tradeshow industry veteran, Steve Hodnett, was instrumental in bringing Goralski to the Peach State, and over the course of almost two decades, the two men developed a close personal and professional relationship. “Mark was with our company for over 15 years,” reflects Hodnett, “and throughout his tenure at Think 360 he had stood out as an employee who had never wavered in his commitment to excellence; he had exceptional people skills, and a very calming way of conducting business.” Hodnett continues, “His intelligence, self-motivation, knowledge as well as dedication was a source of inspiration for the rest of the team. As the CEO, I admired his strong work ethic and personal integrity. We miss Mark tremendously almost a year later, and he will be in our thoughts forever.” Goralski’s legacy remains vibrant and valued for all who knew him. To support this cause, contact organ donation charity, giftofhope.org, and discuss what options are available in your community.

ExhibitCityNews.com September/October 2019 33

8/21/19 10:00 AM


Marty Bear, president of Professional Marketing Services Inc., rockin’ his latest tradeshow wear

Giveaways Stand the Test of Time BY CYNTHYA PORTER

There is perhaps no aspect of the exhibition industry more hotly argued than tradeshow giveaways and whether they’re a savvy path to an attendee’s heart or a budget-sucking pain in the behind. The debate rages at discussion groups, forums, water coolers, blogs, workshops—wherever tradeshow managers gather—and there is little agreement between them

about where tchotchkes land on the echelon of helpfulness with a marketing program. One thing is for sure, however: Attendees love them. Everyone who works in the tradeshow world has seen the showgoer on a hunt—their eyes darting across the tabletop of every display looking for goods to grab. They might politely converse for a moment so the reach for brand-

ed hand sanitizer isn’t quite so blatant. Or they might not —boldly confessing that they are collecting giveaways for their kids at home and so can they please have four. Marty Bear, president of promotional marketing product distributor Professional Marketing Services Inc., calls them “shrimpers” and agrees they can sour the giveaway mentality, particularly if they are not even business prospects for an exhibitor. However, Bear says, giveaways remain one of the most powerful marketing tools on the tradeshow floor and, done well, they can open or seal relationships better than a product brochure or demo

ever can. The key, however, is the “done well” part, he says, because times are changing and so are giveaway strategies, and for a tchotchke to do some heavy lifting, it needs to have a plan behind it. “You can’t just say at the end of a show, ‘Well, I gave out everything,’ because that’s not an answer to a marketing strategy,” Bear says. Instead, having several giveaways of different values based on the prospects and clients who will be at the show is a better solution, he says, but only if you understand what it is that will make those people respond favorably to you because of it. The Promotional Products Association International

34 September/October 2019 Exhibit City News

034_GiveAways_0919.indd 1

8/21/19 10:01 AM

(PPAI) agrees with Bear and it has research to back up that position. A 2017 consumer study it commissioned called “Mapping Out the Modern Consumer” surveyed more than 1,000 people to discover what impact promotional products had on their thinking and buying habits, and the overarching results were very clear: Every generation represented in the study ranked giveaways as the most effective advertising vehicle when it came to winning their heart. Nine out of ten were able to recall the brand and eight in ten could also recall the messaging from at least one promotional product they received, the survey report states. Furthermore, eight in


034_GiveAways_0919.indd 2

ten said it improved their impression of the company and that they were more likely to do business with it as a result. What may surprise exhibit managers who envision hotel room garbage cans full of giveaways is that half of the respondents said they are in contact with promotional products for most of or all of the day, and 81 percent say they typically keep products for more than a year. Of course, those items are not likely to be a $.95 water bottle or a $.35 stress ball shaped like an elephant—though it’s not a bad idea to have a stash of those on-hand for the non-prospects cruising the show floor, Bear says. But beyond the inexpensive items

Every generation...ranked giveaways as the most effective advertising vehicle when it came to winning their heart ... with little useful lifespan, the things that people hold onto have the power to influence them over and over again. “Promotional products allow brands to directly affect consumer lifestyles and maximize recall by organically integrating into everyday routines at work, home or play,” PPAI researchers say.

“Useful” is the operative word here, Bear says. “Technology accessories are really hot, and there are all kinds of things on the market for tech that people want,” he says. Cellphone stands and holders of various kinds, portable power banks, USB ports and thumb drives—anything for Continued on p. 36

ExhibitCityNews.com September/October 2019 35

8/21/19 10:01 AM


Continued from p. 35 the phone or computer is generally sought after, says Bear. Also, he says, the world of drinkware has exploded in giveaways, much to his surprise. “If you told me 10 years ago that there would be a new category of executive gifts called drinkware—like the Yeti or Swell that keep your drink cold all day—I wouldn’t have believed it,” Bear says. According to research compiled by the Advertising Specialty Institute (ASI), what exactly hits home with attendees varies to some degree by geographic location. For example, showgoers in Massachusetts prefer drinkware and polo shirts while attendees from Nevada might be more inclined towards desk accessories and performance wear. Power banks and writing instruments may go over well in Illinois, but in neighboring Minnesota, health and safety items and drinkware might be a bigger hit. ASI’s research combs every state for trends, illuminating the nuanced differences and common threads in the $25 billion industry of promotional products. The data, which is available on the ASI website for free (www.asicentral. com), suggests that, across the board, USB ports and power banks are favorite giveaways, as are bags and various forms of wearables. With a couple of recession-related dips as the exception, the giveaway marketplace has grown steadily since ASI started measuring growth in 1980—in 2018 logging an expansion of 6.3 percent.

The reason, perhaps, is that, depending on state, research from ASI found that promotional products are between two and six times more likely to be viewed favorably over Internet ads of any kind, and PPAI learned that recipients of giveaways used words like “happy” and “interested” and “appreciated” when they described how they felt about the giveaway. Budget-strapped planners might balk at the idea of expanding the line item for tchotchkes on their budget. But they don’t necessarily have to change their budget for giveaways so much as reapportion it, Bear’s tiered-strategy suggests. Several tiers, from “just something to give away” to “please marry me” gives exhibitors the opportunity to reserve very desirable gifts for only their favorite customers or best prospects. From $1 or less on the low end to $15 for the top gift is a reasonable range that will offer many choices for interesting giveaways, says Bear. But even if a planner spends $15 on a gift, it might be a flop if not bought with good advice from a trusted distributer. “You don’t want to be on the inexpensive end of a category that has range to it,” Bear says. “You’ll be throwing your money away.” For example, he explains, with plush beach towels being the norm, a lowend beach towel, even if it cost $7, is going to end up being used to clean the garage floor instead of earning a place in the linen cupboard. Items need to be small, Bear says, so attendees can easily pack them. But a fa-

L-R: Jason, Marty and Zach Bear

vorite technique of his is the two-part giveaway—usually reserved for best clients and prospects—in which a small piece of a giveaway is given at the show, with the remainder shipped to an attendee’s office at the end of it. Coolers, barbecue sets, roadside emergency kits and other higher-end products can be symbolically given at the show without tasking an attendee with finding a way to get it home. It’s fine, Bear says, to buy promotional items that have been on the market for a while so long as they are newer and better than whatever has been given away before. An adhesive phone pocket has been around for a while, but newer ones have a ring on them for

holding and propping the phone, and if it is better than what they have, people will use it instead, says Bear. “To quote from Talladega Nights, if you’re not first, you’re last. That’s very true in this industry. If you don’t have the budget to replace what the norm is with something better, then don’t do it.” As a case in point, Bear points to the tonnage of fidget spinners that are no doubt gathering dust somewhere, calling them the stress ball or pet rock of the modern giveaway industry. Pop sockets for phones are nearing that level of saturation, as are metal straws and plain water bottles, he says. “It went from plastic to metal water bottles. Now it’s

36 September/October 2019 Exhibit City News

034_GiveAways_0919.indd 3

8/21/19 10:01 AM

Hunter, Marty and Griffin Bear

metal water bottles with Bluesomething that’s saturated, tooth speakers. If you’re not then people won’t want it.” doing something different, be What happens then, Bear 11:34:00is AMa sad flea market of careful. IfSW_STM_8x475_Ad_04-2017.pdf you’re giving away1 4/3/2017 joked,

sorts between exhibitors at the end of the show in which cookies are bartered for USB ports and pop sockets for key lights. Or exhibitors just try to give items away so they don’t have to pack them up again and lug them all home. But part of the giveaway process is being a good booth worker, Bear says, and if an exhibitor isn’t excited about a tchotchke, then neither will be an attendee. “You need salesmanship in the booth,” Bear says. “You want to intrigue them, you need to intrigue them. If stuff is just spread out on a table and people are walking by, you’re not doing a good job.” To walk the walk of that sentiment, Bear has spent

his 34 years in the industry cultivating a reputation for himself, and it’s a wild one. He has tuxedos—32 in all with matching shoes—that are as outrageous as tuxedos get. He wears them to all industry events in which he is intending to network because he is immediately recognizable as the crazy guy with the suit. The practice started somewhat innocently when Bear was attending a gathering of the Professional Convention Management Association (PCMA) that featured a networking event but no exhibit space. A former musician and comedian who was not afraid to work a room, Bear needed to make sure he Continued on p. 38

"Our business experience with your facility has been fantastic and has saved us thousands of dollars. Our ability to ship literature and supplies to your office has truly made STORAGEWEST an extension of our corporate offices In NH. We would not be able to manage our trade show business nearly as effectively if we did not have STORAGE WEST as a business partner in Las Vegas.”




034_GiveAways_0919.indd 4

ExhibitCityNews.com September/October 2019 37

8/21/19 10:01 AM


Continued from p. 37 stood out, so he teased out before the show to look for him in his Florida Gators gear and, at the event, tell him, “Go Gators!” to get a free item. Clad in outrageous orange and blue, Bear had no shortage of attention coming his way and doled out his promotional items throughout the evening. “That’s where it began,” he says. “I found a pink outfit for the next one with pink shoes, and I was blinking. Now if I go to a show and I’m not wearing a costume, people don’t recognize me.” An exhibitor doesn’t need to go to that extreme to attract attention to their giveaways, Bear said, but they do need to infuse a sense of enthusiasm into their persona if they want people to be interested in what they have. “There is a strong correlation between salesmanship and the items themselves,” he says. “You have to be excited about the items you’re giving away because you’ll be engaging with real potential buyers.” Bear even stuffs his pockets with items when he leaves the show floor because, in the course of a three-day show, he never knows when he will run into his prospects, and he wants to be ready. The industry has changed a lot since Bear first entered it more than three decades ago. Not only have popular goods evolved dramatically over time, events such as the introduction of regulations to the pharmaceutical industry’s ability to purchase promotional items have altered the landscape significantly. “As

a whole, the promo industry stopped being office supply for the doctors’ offices,” he says. “No more pens, notepads and so forth. Millions of dollars of Post-Its, pens, mugs—it all went away. It impacted the industry tremendously.” Now, trade sanctions leveled by President Donald Trump against China, where the lion’s share of promotional goods are made, are poised to upend it again, some believe, with 57 percent of distributors surveyed by ASI saying they disapprove of the trade measures. Price increases are trickling in, industry leaders are saying, but a resurgence in the interest in American-made goods as a result may balance negative outcomes from the sanctions, optimists hope. With additional trade sanctions threatened by the Trump Administration, industry officials say they will watch and wait, planning for the worst and hoping for the best, and pivoting with the industry however it needs to in the wake of modern politics. Love it or hate it, however, the tradeshow giveaway industry isn’t going anywhere, no matter what curves are in the road for it, because people love free stuff, and research suggests it actually does what it’s supposed to when chosen correctly. Personal preferences and politics might reshape what a giveaway looks like over time, of course, because, as Greek philosopher Heraclitus said, change is the only constant. Except for when it comes to Marty Bear, that is. The only change there will likely be what color his next suit is blinking.

Marty with his son Griffin

Marty with actor Joe Manganiello

38 September/October 2019 Exhibit City News

034_GiveAways_0919.indd 5

8/21/19 10:02 AM


Premium carpet. Unbeatable price.

Simplified ordering as easy as:

Step 1 - Choose from 12 popular colors Step 2 - Choose from three versatile weights (18 oz, 32 oz, 50 oz)

Introducing Advantage XL carpet from Brumark. We’ve combined superior materials and advanced processes to bring you the best carpet out there, at the best prices around.

12 NEW specialty colors available this fall!

Request your FREE samples and quote today.

Photo credit: Jamie Padgett Padgett and Company Inc.

Featuring Red Fire XL

Contact your account team call 800-291-9606 or visit brumark.com @ExhibitCityNews

034_GiveAways_0919.indd 6

ExhibitCityNews.com September/October 2019 39

8/20/19 3:34 PM

Willwork, Inc. Exhibit & Event Services Professional Skilled Labor

Audio Visual Technology

Nationwide & International

Dedicated Project Managers

Event Contracting

Data Management

University Training Program

www.willworkinc.com | 508-230-3170 info@willworkinc.com 040_AdBank_0919.indd 1

8/19/19 3:14 PM

SHOP TO SHOWFLOOR An In-Depth Look into Today’s World of I&D and Event Labor

Expo CCI’s work on the Italian Trade Pavilion at ICFF New York led to buildouts for the New York and Miami installments of the show.

Bringing the “Service” to General Service Contractors Pp. 42-44

Holman Exhibits Creates a Wow for VISO Inc. at HDExpo Pp. 46-48

This section is dedicated to all exhibit house professionals, as well as all exhibit managers and tradeshow coordinators worldwide. For advertising information and rates, please call our offices at (702) 309-8023 and ask for sales. @ExhibitCityNews

041_STS_Opener_0919.indd 1

ExhibitCityNews.com September/October 2019 41

8/19/19 3:16 PM

SHOP to SHOWFLOOR I&D and Event Labor

Mark Staples, president of American Exposition Services in Sacramento, Calif.



he world of general service contractors (GSCs) may seem eclipsed by Freeman and GES, the industry’s undisputed titans, but the reality is that there are hundreds of smaller GSC companies out there vying for variously-sized pieces of the tradeshow and event pie. And the truth is that there is plenty to go around, with more than 30,000 events happening annually by most counts, from tiny conferences to behemoth affairs across the country. In fact, most of those gatherings wouldn’t even raise a blip on the GES or Freeman radar, making all the other GSC players on the field absolutely essential. But how is one to choose between them, or even understand what sorts of things set them apart? The answer is simple, several small- to mid-sized contractors say, and here’s a hint: It isn’t price. “What kind of relationship will you have with your partner in this project, and what will your exhibitor experience be?”

says Mark Staples, president of American Exposition Services in Sacramento, Calif. “Realize that price isn’t everything. I believe a lot of the smaller, independent contractors set themselves apart based on their service model. Once they acquire business, they tend to gain the loyalty of their clients through relationship and value served.” Patrick FitzPatrick, chief operations officer at SER exposition services, Inc., couldn’t agree more. “A good choice is less about price and more about service,” he says. “If we get a show from a competitor, we know something may have happened there because this tends to be a very relationship-based industry.” Those relationships don’t begin and end with show organizers—they actually start much higher up the chain with venues. “We get a lot of referrals from buildings and sales people. Half of the work is getting on the short list for venues, and so we spend a lot of time with facilities

building relationships,” FitzPatrick says. And he doesn’t mean by inviting them to coffee dates; he’s talking about things like keeping insurance up to date, enforcing employee drug testing and anti-harassment training, and following their rules all the time. “You can’t screw anybody over ever,” he says. “You get to make an honest mistake once, and that’s it.” The relationships built with other GSCs is just as important, says Richard Curran, CEO and president of Florida-based Expo Convention Contractors. “I have been involved with the Exhibition Services & Contractors Association (ESCA) for almost 20 years now,” he says. “I have harvested relationships that have been crucial to our success through this organization.” Because his firm produces shows across the U.S., Curran says forming partnerships with GSCs that are local in new or less familiar destinations is key to having perfect events. “Being able to rely on a local expert, no matter how big

42 September/October 2019 Exhibit City News

042_STS_GenCon_0919.indd 1

8/21/19 10:03 AM

Employees at family-owned American Exposition Services take a team approach to quality customer service

or small the GSC, is very important to the success of the show you are producing,” he explains. Staples echoes those sentiments, calling ESCA a cornerstone to the company’s networking opportunities. “ESCA has provided such a great opportunity to socialize and network with other GSCs, so

it’s not hard to find subcontract support should we need it,” he says. “We’ve built a rapport and support system across the country that gives us the opportunity to compete, even if it’s out of our regional market. It certainly gives the little guys a fighting chance to increase their brand on a national level.”

Everyone in the GSC universe knows that not all shows are right for all contractors, FitzPatrick says, and GSCs will sometimes flip show referrals downward or upward on the GSC echelon based on those relationships with peers. And though they are often quite competitive in the field with what FitzPatrick calls “hard noses and sharp elbows,” the reality is that GSCs often help each other by borrowing and trading equipment, subcontracting shows to other providers, and even sharing information about experiences to help other GSCs make decisions about clients who are out playing the field. Yes, FitzPatrick confirmed, many of the GSCs in the market know each other, and if a show organizer has been “around the block” a few times with different GSCs, some will pick up the phone to ask a former provider why. Sometimes an organizer is a hard price shopper who goes out for bids every couple of years, and Continued on p. 44

1620 Satellite Boulevard, Suite C Duluth, GA 30097 www.aluvision.com

Hi-LED 55


Discover the Hi-LED 55! The thinnest LED tile on the market that allows for a toolfree and seamless integration of videowalls in the ALUVISION modular frame system. Adding the WOW factor to your exhibit has never been easier!


042_STS_GenCon_0919.indd 2

ExhibitCityNews.com September/October 2019 43

8/21/19 10:03 AM

SHOP to SHOWFLOOR I&D and Event Labor

SER trailer delivering equipment to Fenway Park for their client W.B. Mason Consumer Appreciation shows. SER exposition services, working with Creative Group, supports W.B. Mason on its traveling customer appreciation shows at ballparks across the Northeast.

Continued from p. 43 other times they have proven themselves more challenging than usual to work with. Whatever the case, a GSC needs to know whether submitting a request for proposal is good for the company, and oftentimes, peer GSCs will share their experience. Sometimes, FitzPatrick says, the hard price shoppers will get a hard pass from contractors because the relationship is so much more important. “You have to pick based on service,” he says, “Otherwise, it’s a race to the bottom. You have to be value conscious, but at some point, you can’t keep going down that road.” Better questions than price, says Staples, are questions about previous shows, the quality of equipment being used, and how they are regarded in the industry. Proud of their reputation as a sought-after subcontractor, he notes that referrals from other GSCs, large and small, can be a good indication of a firm’s trustworthiness as a GSC. Also, FitzPatrick adds, look for the longevity of clients, range of services and experience dealing with exhibitors of all sizes, from the largest and most established to the smallest and newest. “A GSC should be able to run the whole gamut,” he says, “from CAD drawings to working with the building’s fire marshal; things a

GSC familiar with a facility knows.” Curran agrees, saying organizers should explore the innovation a GSC offers and their willingness to push the envelope on capabilities. “I think it’s important for an organizer to qualify a GSC by their ability to perform in their strong markets,” he says. “When I have the opportunity to get a customer into my offices, they see that we are able to offer everything that our larger competitors do.” Being smaller, the men say, actually can make a GSC far more nimble and accessible than large counterparts, with very little red tape and a phone line that always leads to a real person, even the CEO. Another thing that sets them apart, they say, is that a great many small GSCs are family run, which establishes a legacy that company leaders have a deep investment in protecting. “We are family owned and operated and about to celebrate our 25th anniversary,” Curran says. “Our success is in the retention of our people. Having the consistency of account managers year after year gives repeat clients a sense of ease.” Staples says that is the key behind his family-run business as well. “I believe legacy operations and family-run businesses tend to be more cohesive in their core staffing,” he says. “We protect what

our parents or other family members have sacrificed and built by hiring trustworthy professionals around us. We surround ourselves with ‘like family’ members.” Hiring well, he says, is the best gift a manager can give to a dynasty. “I’m a believer that the relationship you have with your client is almost as important as the quality of work you provide,” he says. “If we hire well, treat them respectfully and fairly, and train them correctly, they will, in turn, have a desire to be engaged with their clients.” Even with the best reputation and the greatest staff, there are challenges in the industry for the smaller players on the field. Show consolidations might force out a contractor, and GSCs buying up their smaller competitors can alter the landscape significantly when mid-tier GSCs are suddenly competing with the pricing of mega-suppliers. The reality is that the largest firms will always have the cheapest prices due to sheer economy of scale, the men say, but that is precisely why the smaller firms have to step up so high on the service they provide. Part of the stepping up, FitzPatrick says, may be that small GSCs have to champion creating the cost certainty that organizers and exhibitors so desperately want by retrofitting the pricing models for services and drayage. With a few examples in the marketplace now, all eyes are on the outcomes, he says, to gauge whether the new pricing models are successful. And probably, FitzPatrick says, smaller GSCs can keep themselves competitive on the bigger stage by being better players with fewer sharper elbows around their same-sized peers. “We compete and even get angry at each other sometimes,” he says, “but at the end of the day we work together as much as we compete.” After all, he says, it’s not about market share, it’s about profitability, client happiness, and creating amazing spaces for faceto-face marketing. “We all want to make the best experiences that are remembered for the right reasons,” FitzPatrick says. “We all just want to take concrete boxes and turn them into showcases.”

44 September/October 2019 Exhibit City News

042_STS_GenCon_0919.indd 3

8/20/19 3:26 PM


042_STS_GenCon_0919.indd 4

ExhibitCityNews.com September/October 2019 45

8/20/19 3:39 PM


Photos by Cortni Shelton, PWP Studio

SHOP to SHOWFLOOR I&D and Event Labor

46 September/October 2019 Exhibit City News

046_STS_WowBooth_0919.indd 1

8/19/19 3:36 PM

BY THE NUMBERS 20’ x 50’ booth size 12 lighting fixtures 4 structural white columns

Photos by Cortni Shelton, PWP Studio

(1) 13.5 foot high by 16’ wide “V” structure – MDF construction with laminate finish


hen VISO Inc., a global multidisciplinary lighting design and manufacturing firm based in Toronto, approached Holman Exhibits in September of last year to propose a design for their tradeshow booth, their prerequisite was that they did not want the space to look like a traditional tradeshow

booth. Paddy Jordan-Higgins, Holman’s executive vice president, creative and lead designer, says, “With our experience in designing custom environments in the tradeshow, museum exhibit, and retail spaces, the opportunity for creative freedom was a welcomed project for our team.” VISO’s company mission is to create dramatic and inviting atmospheres through the use of light, so Holman’s task was to design a booth structure that highlighted and accentuated VISO’s lights, where the lights were the focal aspect of the entire space. VISO had secured a spot at HDExpo 2019, May 15-17 at the Mandalay Bay Convention Center in Las Vegas, Nev., and had a 20’ x 50’ booth space that they were looking to partner with a booth designer/fabricator on. This was Holman’s first project with VISO Inc., and throughout the design stage, the concentration was on how they could display VISO’s lighting clusters in a way that each display piece would stand out as distinct from the others, while not overwhelming the space with too much activity. And yet, the mission was always to exaggerate the elements in order to present a “show-stopping” booth. Jordan-Higgins says, “Ultimately, we developed a

booth with sleek and simple structural support frames as hanging points for the light fixtures—the matte black finish created the effect of blending the frames into the show background, thus concentrating attention towards the lights themselves. In order to achieve the look of an untraditional booth, we incorporated unique design features such as angled structural columns, and inverting the Bolio light fixture (at front of booth on either side of the large “V”) as an atypical means to display VISO’s lights. “With every piece of the booth being unique in its presentation, our ultimate stand-out piece was a 13.5 foot high “V” in the shape of VISO’s logo, that would render the booth noticeable from afar, and draw visitors in to explore the space,” Jordan-Higgins continues. “The giant “V” structure integrated VISO’s lights into its front

face, creating an immersive atmosphere where the lights became one with the booth itself. Ultimately, our goal had been to create a dramatic environment where VISO’s lights were creatively integrated into all aspects of the booth—and with the booth winning the award for ‘Best Booth – Clarity of Concept,’ we are proud to say that that we achieved this.” Holman worked closely with VISO throughout the design and fabrication process. According to Account Manager Lily Ljubicic, “We were fortunate that our client gave us creative freedom over their company’s image and identity—they encouraged our outof-the-box design concepts which allowed us to challenge the traditional understanding of what a tradeshow booth design looks like.” Ljubicic continues, “Holman’s mission in all of our projects is to build working

ExhibitCityNews.com September/October 2019 47

046_STS_WowBooth_0919.indd 2

8/21/19 10:04 AM

SHOP to SHOWFLOOR I&D and Event Labor

to design and create more “show-stopping” booths. Based in Toronto, Canada, Holman Exhibits has more than five decades of creating branded environments and exhibits development in Toronto and across Canada and the U.S. They pride themselves on providing the most advanced and innovative booth designs for their customers by creating immersive and interactive tradeshow exhibits, tradeshow displays, retail solutions, museum interiors and more. For more info, visit www.holmanexhibits.com. VISO Inc., a global multidisciplinary lighting design and manufacturing firm based in Toronto, Canada, serves the hospitality, commercial, infrastructure and retail chain sectors. They offer custom designs, rendering services and total project consultation as well as an exclusive lighting collection. For more info, visit www.visoinc.com.

Photos by Cortni Shelton, PWP Studio

partnerships with our clients, where we invite their involvement into all phases of the project—from their input on the conceptual design phase, all the way through to inviting them for a viewing of the final build at our facility in Toronto. We completed a test assembly before the booth shipped to Las Vegas, in order to give VISO an opportunity to ensure a final quality check— nothing leaves our Holman facility without a final quality check and approval that the booth is built to meet our highest standards.” Holman was the design, fabrication and installation partner for this award-winning show booth, and they look forward to collaborating in the future with VISO, Inc. 48 September/October 2019 Exhibit City News

046_STS_WowBooth_0919.indd 3

8/21/19 10:04 AM

046_STS_WowBooth_0919.indd 4

8/19/19 3:37 PM


SketchUp training

ALUVISIONlive! 2019 Spring edition

Hands-on workshop

Hi-LED 55 training

Aluvision can look back at another successful edition of their ALUVISIONlive! event. This event is the perfect opportunity for both existing and potential clients to take a look behind the scenes of the company. The two-day training event offered trade show professionals the opportunity to extend their knowledge of the Aluvision products and frame system, to meet with the Aluvision team and share knowledge with fellow industry professionals. The varied program consisted of a product training, hands-on workshops, a session on the Aluvision for SketchUp plug-in and the award-winning Hi-LED 55 tile. With the “work hard, play hard� motto in mind, the training days were wrapped up with drinks and an amazing view over Atlanta.

Photos by Aluvision

Work hard, play hard

50 September/October 2019 Exhibit City News

050_Aluvision_0919.indd 1

8/21/19 10:09 AM


Brexit Uncertainty Surrounds UK Exhibitions & Events Industry by Cynthya Porter


wo years after the historic vote to leave the European Union, the exhibitions and events industry in Great Britain is still holding its breath to see how the move may impact future tradeshows. Efforts at reaching a departure agreement with the EU have so far failed, and with an October deadline approaching, it is looking more likely that the United Kingdom will leave with no transition agreement in place. For exhibitions and events, this casts questions on how tariffs will be applied to goods imported by EU exhibitors for shows, what sort of Visa documentation those exhibitors will need to visit the UK, and whether the labor industry serving tradeshows will remain stable if the landscape of immigrants in the country is significantly altered. According to an article in Supply Chain Times, some 60 percent of the membership of the Business Visits & Events Partnership—an association serving the European events industry—believe the UK may attract fewer international events post-Brexit. Pundits say the key to the industry’s future success will be what arrangements are implemented for moving goods into and out of the UK once it is no longer a member of the EU. Currently, there are no duties, tariffs or restrictions placed on @ExhibitCityNews

051_IntFocus_London_0919.indd 1

exhibition or event materials brought to the UK from other EU-member countries. Industry lobbyists are fighting to have that arrangement remain the case after the UK departs from the organization. If not, imports still have a mechanism for being brought into the country under the rules of the World Trade Organization, a body with trade agreements in place between nearly every country in the world. Though UK officials will need to reapply for individual membership with the Carnet chain once they dissolve membership in the EU, researchers at London firm Political Lobbying & Media Relations say that using ATA

Carnes will be the savior of the international tradeshow industry in the UK. The ATA Carnet system, a collaboration between the World Customs Organization and the World Chambers Federation, permits the movement of goods into and out of a country without tariffs or duties so long as what is brought in is brought back out within a year’s time. Businesses from EU-member countries have not previously needed to submit ATA Carnets when doing expositions and events in the UK, but if the UK pursues continued membership in the organization, then the process can make the border as seamless as it is now under EU membership.


Watching the machinations over exit agreements come and go without resolve, officials from an array of British associations, including Event Suppliers & Services Association, Association of Events Organizers, and Association of Event Venues, expressed their frustration to UK-based Exhibition News about the uncertainty. With little other power, they host a continuing dialogue with their members in the way of forums, speakers and webinars, to explore possible ramifications of the exit and ways that businesses can circumvent or at least plan for potential challenges. Leadership at London ExCel, Britain’s premier events venue with more than 1 million square feet of space, took an optimistic tone regarding Brexit in a statement published to the facility’s website. Though it is surrounded at the moment with uncertainty, officials wrote, the departure may in fact represent a net benefit for the industry. Citing a boost in visits following the vote and positive indications from European financial markets, executives assured the world that London is very much open for business post-Brexit and will remain one of the world’s greatest business and financial centers. Cynthya Porter is a 70-time award-winning journalist recognized by national and international associations for her journalistic expertise in tradeshow topics, travel writing, photography and news. She has covered the exhibition industry since 2011 and, though she makes her home in the Midwest, she travels the world in search of interesting stories and photographs.

ExhibitCityNews.com September/October 2019 51

8/21/19 10:09 AM


Create Unity from Disruptive Change BY AIPC PRESIDENT ALOYSIUS ARLANDO

Disruption is taking place in many industries. Whether it’s the consolidation and merger of hotel groups in the hospitality industry; the economic uncertainty of Brexit; the impact of the Industry 4.0 revolution in the manufacturing industry; or regulatory changes in the pharmaceutical industry; disruptors are throwing spanners into the works.

These disruptors can be regulatory or technological in nature. Regardless of either, organizations will have to embrace this change, whether it’s in the context of risk and compliance practices, business models or operational processes. The digital invasion in the travel industry is one example; the way consumers buy travel products and services has radically changed the way

traditional agencies sell travel. Manufacturers also have to adapt to Industry 4.0 or be left behind in the innovation curve. How then should associations in the various industries react to these changes? Whether it’s a trade or professional association, a philanthropic organization or an NGO, members want to learn, acquire knowledge and benefit from their community interactions. The responsibility of providing direction and clarity then falls upon the associations to ensure their members’ needs are met. Accordingly, their roles in this new climate of change must adapt as well if they are to answer the clarion call of their respective industries and members. Amidst this landscape of disruptive shifts, it would be apt to look at the topic of advocacy and to understand how it can drive collaboration to influence the outcomes desired by associations.

Action through advocacy Is it a mindset shift that you want your members to adopt in order to meet the challenges of the future? Through advocacy efforts, we can cultivate and germinate an idea or ideal that we want to perpetuate and the support we want to garner from it. The success of this effort depends on the method of outreach and how the message is amplified for effective engagement. Audiences now do not want to be talked at or to be subjected to obvious persuasion. They want to be enlightened and to be spoken to in a way that naturally resonates with their ideals and belief systems. The message must be aligned in a way that it bonds them to their societies and communities meaningfully. Does the FOMO (fear of missing out) approach work? And does it also work with the skeptics and traditionalists who think that the new

52 September/October 2019 Exhibit City News

052_AIPC_0919.indd 1

8/19/19 3:45 PM

era of disruptive change is an unnecessary disruption? Re-engage, excite and incite Keeping members engaged can be a tall order considering the diversity in demographic profiles, especially with the younger members, and this requires a different engagement strategy. There is a need to leverage technology platforms to ensure that members interact via these online tools and social media channels. Thereafter, the messaging approach must be considered. Is there good storytelling involved? The element of authenticity is generated with good storytelling, which

makes it more believable and easier to relate to on a personal level. This desired effect is necessary in engaging the new generations of young professionals who have different ways of thinking. The common mistake of just highlighting product or service benefits serve no lasting value and does not bring the intention of the messaging to the intrinsic level that is needed for meaningful engagement. It is also crucial that members themselves generate content; nothing works better than to have them as the ambassadors to your cause by spinning the wheels of agenda. Encouraging online shareability requires associations to have engaging content

on hand such as video clips, photos, blog posts and other snippets that make it easy for members to share and perpetuate important information. By giving some thought into the intricacies of member advocacy efforts allows associations such as AIPC to establish a closer connection that is more relatable and makes it easier to address industry best practices and trends that navigate the sea of change. In addition to his role as AIPC President, Aloysius Arlando is the CEO of SingEx Holdings, which comprises several entities focusing on the MICE business; including the management of the Singapore EXPO Convention and Exhibition Centre. He is also the president of the Singapore Associ-

ation for Convention and Exhibition Organizers and Suppliers (SACEOS), organizer of Singapore MICE Forum. AIPC represents a global network of more than 190 leading centers in 64 countries with the active involvement of more than 1,000 management-level professionals worldwide. It is committed to encouraging and recognizing excellence in convention center management, based on the diverse experience and expertise of its international representation, and maintains a variety of educational, research, networking and standards programs to achieve this. AIPC also celebrates and promotes the essential role of the international meetings industry in supporting economic, academic and professional development and enhancing global relations amongst highly diverse business and cultural interests.







052_AIPC_0919.indd 2

ExhibitCityNews.com September/October 2019 53

8/19/19 3:45 PM


The Summit of Inspiration in Athens BY LARRY KULCHAWIK

The International Federation of Exposition & Event Services hosted its annual summit meeting in Athens, Greece, June 26-28. As the “Global Collaboration Network,” IFES organizes its summit each year in a different country around the globe. For 2019, IFES chose to have the gathering in the city where democracy, science and the fine arts were born. Athens is a city of history and ancient culture—the Parthenon, the Acropolis, the ancient agora, as well as fine wine and food. Athens is now a modern metropolis, a lively, open-mind-

ed, energetic capital that is also home to a state-of-the-art Metropolitan Expo Center in the heart of the city. The new incoming president, Peter Theodorides of Vision Ltd/Athens, kicked off the event with enthusiasm and greeted the attendees with Athenian pride. “The Summit of Inspiration achieved what was promised—networking at its best, and an opportunity to seek the greatness within ourselves,” says Theodorides. “This event provided a true cultural and inspirational experience for the 253 attendees representing 31 different

54 September/October 2019 Exhibit City News

054_IFES_0919.indd 1

8/19/19 3:50 PM

countries.” He concluded the meeting with a quote from Aristotle: “Pleasure in the job puts perfection in the work,” adding, “I truly am passionate to make IFES membership as valuable as it can be.” “This year’s IFES event was the best I have ever attended,” says Cam Stevens of stevensE3 in Toronto, Canada, and chair of the IFES Education committee. “The speaker content was excellent, relevant and inspiring. The networking was engaging and keen. People really wanted to meet other people. Many opportunities for collaboration were created and there was a family atmosphere about the event that was intoxicating. Such a

wonderful group of people to be engaged with!” IFES has grown its membership from six European exhibit supplier associations to 45 worldwide exhibit supplier companies. With an ever-growing world marketplace, IFES is keen to realize the power of creating a collaborative spirit between exhibit suppliers to trust and work with across borders. “In the process of meeting world supplier partners to trust at IFES gatherings, true friendships are also created that then go long beyond business,” says Koen Bogaert/ Publiganda-Belgium and past IFES president. As a past IFES president myself [says Larry Kulchaw-

This year’s IFES event was the best I have ever attended... ik], I truly am proud to see how IFES has evolved to become a leading global organization that supports the power of international networking for the benefit of the exhibitors, the customers we serve. I recommend you mark your calendar to attend the 2020 IFES Summit in Amsterdam, Netherlands from June 25 -27, 2020, and also meet IFES at Euroshop in Dusseldorf from Feb. 1620, 2020 and at ExhbitorLive

in Las Vegas from March 29-April 2, 2020. The International Federation of Exhibition and Event Services has been serving the tradeshow industry since 1984 and includes around 300 associations and companies from more than 40 countries–each member active in the design, conception, production, and services used at exhibitions, tradeshows, and events. All members are required to sign and abide by the IFES Code of Conduct. For more info, visit www.ifesnet.com.

ConventionSuite can remove the tangles. Move to the cloud to enable your company to disentangle your current complex, disjointed cluster of conventional, on–premise software. ConventionSuite is a complete, unified business management suite for the convention, exposition, and tradeshow industry. ConventionSuite is built on top of NetSuite, the #1 Cloud ERP system in the market, running more than 40,000 organizations.



Contact NewGen Business Solutions, Inc. today and let us show you how ConventionSuite can help your business.

NewGen Business Solutions, Inc. www.conventionsuite.com 877-932-2478 sales@newgennow.com


054_IFES_0919.indd 2

ExhibitCityNews.com September/October 2019 55

8/19/19 3:50 PM

CORPORATE PROFILE kind of company,” according to White. “We build to the order, stage each one, take extensive photos and create job-specific setup instructions and customized reusable packaging.”

Classic Exhibits Inc: An Industry Chameleon BY RAY SMITH

There’s a good chance you’ve heard of Classic Exhibits but don’t know all they do. Mel White, VP for marketing and business development, describes the Portland, Ore.based company “as a chameleon that not only changes its colors, but also its shape. Repeatedly.” Every four to five years the company morphs into something different based on the needs of its more than 200 distributor partners and their customers. So, who is Classic Exhibits right now? That depends

upon who you ask—and what they need. According to White, “Our customers come to us for a broad range of solutions. In short, we’re a job shop for over 200 distributor partners who assist their customers with tradeshows, retail displays, events and corporate environments, both for purchase and rental. We accomplish that as a ‘White Label, Unbranded’ designer and builder that’s largely invisible to end-users but not to the tradeshow and event industry. Our

mission has always been to prioritize our customers’ brands in the marketplace, not only with unique designs, but also with brandable marketing tools.” Founded in 1993, Classic started as a portable systems company, then a modular-hybrid supplier and now a design and builder of 3D structures. Currently, about 75 percent of what the company builds and ships can be classified as custom or customized. Nothing gets pulled from a shelf and shipped, even rentals. “We’re not that

Identifying Trends Classic has been remarkably adept at identifying trends and creating tradeshow and event-specific solutions. Those include modular iPad and Surface stands, wireless charging stations, counters, pedestals and kiosks and tool-less LED lightboxes with accessories like tablet brackets, literature holders and adjustable shelves. Most recently, their evolution has included modular wall systems, like the tool-less Gravitee One-Step. “As modular wall systems have come to the forefront,” says White, “we’ve worked hard to introduce new designs on Exhibit Design Search. One of the benefits of a large distributor network is identifying successful designs quickly and making them available to our partners. For example, the blending of modular walls, custom components and LED lighting has been very popular. Every week we introduce new designs to our network through our Design Monday emails.” Being Invisible According to Executive VP Kevin Carty, “Invisibility often comes with misunderstandings and misconceptions about who we are and what we do. We’ve never been a Portland or Northwest-focused company. From the very beginning, we’ve relied on independent distributor partners for our sales since we don’t sell direct. This wasn’t unusual in the past, but the

56 September/October 2019 Exhibit City News

056_CorpPro_Classic_0919.indd 1

8/21/19 10:10 AM

usual turnkey manufacturer, starting with raw materials. Classic Exhibits designs and builds tradeshow, retail and office environments for a network of independent distributors, including custom houses, portable and modular distributors, marketing agencies and printers.

L-R: Kevin Carty and Mel White

model has become less common as our competitors have either disappeared or chosen to sell direct to end-users. In some ways, we are the last company standing that honors that model.” Classic’s “White Label” model includes, at the distributor’s request, branded crates, instructions and mailing labels with the distributor or end-user’s logo. Carty, who has been with the company since its inception, has watched it grow to 85 employees across four divisions, encompassing 120,000 sq.ft. outside of Portland, Ore., that uses five internal web cameras to share the progress of exhibits from design to finish with customers. The Designer’s Ear Classic takes pride in being nimble and resourceful—doing what others can’t or won’t even try. Since every design, whether purchase or rental, can be modified, Classic encourages its distributors to have their customers talk directly to a designer. Successful projects require the “designer’s ear,” Carty says. “Too often designers are left in the position of getting informa@ExhibitCityNews

056_CorpPro_Classic_0919.indd 2

tion relayed to them, meaning they are not always on the initial call with the client. This is a critical misstep. Having the designer on those intake calls or meetings is critical. Designers often ask questions that AEs and managers will never ask to get the best sense for what the client wants from the end product. Including the designer in those meetings significantly increases the chances the design becomes an order.” Katina Rigall Zipay, creative director at Classic Exhibits, says the most important key to designing and building the perfect exhibit for a client is understanding the company’s culture, brand values and goals—both short term and long term. “The best way to make sure we have that deep understanding of the client is to have direct access to the people at that company who know the company well and can help us understand the company’s essence,” Zipay says. “Sometimes it’s the CEO, sometimes the marketing director, sometimes the tradeshow manager.” One-stop Shopping Carty emphasizes the “vertical integration” of Classic Exhibits that makes it an un-

Classic Rental Solutions (CRS) provides custom rentals to the same distributor network as Classic Exhibits. Since rental components are internally resourced, this makes it much easier to customize a rental. ClassicMODUL supplies engineered aluminum extrusions and accessories—either in full lengths or cut pieces—to companies that build displays or graphics solutions. “We own over 200 aluminum profiles that we press and extrude,” says Carty. “That gives us the ability to be nimble to meet any design or structural requirement.” Classic operates a comprehensive CNC manufacturing facility with expertise in metal fabrication, wood construction, welding, crate design and electrical/lighting. As a builder for other exhibit builders, the company understands that consistency, transparency and quality are paramount to its customers. In addition, as a strategic partner with Eco-Systems Sustainable Exhibits, Classic sources eco-friendly materials whenever possible and has a comprehensive recycling program that includes plastics, wood, metal and foam. “Our distributor partners rely on us to deliver a product that exceeds industry standards,” says Carty. “Nearly ev-

erything we ship goes directly to a show or an event, so the build must be perfect, along with the assembly instructions, the packaging and the delivery details. We want the end-user to be awed by everything they see or touch even if it doesn’t have our name on it.” Shared Success – The Company Philosophy “Our Shared Success philosophy is based on a simple fact,” White says. “We can’t succeed without the collective efforts of our employees, suppliers and customers. We win together or we fail together, and we make that abundantly clear as the foundation of our culture.” The three components of this philosophy are Shared Knowledge, Shared Responsibility and Shared Innovation, or what the company calls the Shared Success Formula: Shared Knowledge Open, honest communication sparks creative solutions. We are committed to building a company where knowledge is transparent and trust paramount. Shared Responsibility By sharing responsibility and respecting the contributions of others, we contribute to our mutual success. Shared Innovation Innovation thrives when ideas are discussed, evaluated, and embraced among employees, suppliers, and distributors. By advancing the smartest solutions, we provide our customers with the best designs, products, and services. For more info, visit classicexhibits.com.

ExhibitCityNews.com September/October 2019 57

8/21/19 10:10 AM


L-R: Mark Zimmerman and Mike Morrison

The Don & Mike Show Goes On The Road BY MIKE MORRISON

“The Don and Mike Show” was on the road in June and July with in-person interviews at The Summer Educational Conference in Santa Fe, New Mexico for the Exhibition Services and Contractors Association (ESCA) and also the Chicago Randy, an ancillary event supporting The Randy Smith Memorial Golf Classic, now known as “The Randy,” which will take place in October in Braselton, Georgia, at Chateau Elan Golf Courses. “We were able to get some great one-on-one interviews with some of the suppliers at the ESCA conference which we have shared on multiple shows in the past several weeks,” says Mike Morrison, co-host of the show. “The same effect happened at The Chicago Randy

where we were able to provide a compilation of statements made by the attendees of the event and also the Midwest Chapter of the EDPA who helped execute the yearly event—16 years is a long time to be supporting a great cause.” The original Randy in October will be celebrating 25 years on October 4, sign-ups and information can be found at RSMGC.ORG. “The Don and Mike Show” also participated in the Get Out of The Gutter outing in Atlanta in August for the same cause and will be at the EDPA Northeast Chapter Classic Golf Outing on Sept. 16 at Shaker Hills Country Club in Harvard, Mass., which helps fund industry scholarships for member’s children through the EDPA Foundation Scholarship Program.

Upcoming 2019 appearances for the show will include the October 4 Randy event in Braselton, Georgia; EDPA Access in Tucson, Arizona, in December along with a stop at Expo! Expo! for IAEE in December as well. “We have had great interviews so far in 2019 as we approach the 50,000 listens for our show ... and we are always open to having more industry participants come on and share an interview,” according to Morrison. “Developing a weekly following for the show is a challenging task as we know our listeners, both active and perspective, are always busy ... but we hope they find time to hear the shows, participate in our weekly poll questions at TheDonAndMikeShow.net and

call or e-mail in their requests for future topics.” “The Don and Mike Show” is in its third year of weekly podcasts which focuses on tradeshows, events and experiential marketing issues in today’s world. Shows can be heard at ExhibitCityNews. com, TheDonAndMikeShow. net, Facebook, Twitter and LinkedIn group pages as well as iTunes, Google Play and many other podcast locations such as Spotify, Stitcher, Podcast Addict, TuneIn.FM and more. The Don & Mike Show Website Morrison is still extoling the features of the www. TheDonandMikeShow.net website and says, “The Don and Mike Show website (www. TheDonAndMikeShow.net) has a lot of varying features where our listeners can participate. One of those features is a weekly poll related to our industries where answers are given to the audience each Friday during the regular Don and Mike Show. Also, a form on the landing page allows

58 September/October 2019 Exhibit City News

058_TheDonandMike_0919.indd 1

8/21/19 10:12 AM

listeners to submit topics for discussion and make recommendations for future guests or the show. “There’s also a shopping area for Don and Mike Show merchandise as well as every previous episode of the shows done since the first show aired on ExhibitCityNews.com July 7, 2017,” Morrison adds. “In addition, other related podcasts can be found on the site and much more.” Don and Mike celebrated their second anniversary of podcasting the show on July 5 with 118 episodes available on their website. They did two podcasts a week for nearly six months starting in 2019—keeping their original Friday podcasts and adding a Tuesday Don & Mike Show– Extra, and have now reached nearly 50,000 listens. They’ve put the Tuesday shows, which highlighted organizational and association news with interviews from EDPA, ESCA, IAEE, EACA and many more organizations related to tradeshows, events and experiential marketing, on hiatus. Brought to You by SMT Expo The podcast is “Brought to You by SMT Expo,” its first sponsor. A division of Glenmore Industries, an OEM manufacturer of a wide variety of home, industrial and automotive products, SMT Expo is headquartered in Edison, N.J., and has manufacturing facilities and offices in China, Taiwan, Vietnam and the U.K. SMT stands for Smart Modular Technology and is @ExhibitCityNews

058_TheDonandMike_0919.indd 2

the exclusive provider of the industry’s leading, full floorplan, fabric booth system and the sole manufacturer of this revolutionary toolfree system. Joe Cascio, SVP sales and marketing at SMT Expo, says, “Just as Don and Mike strive to stay at the cutting edge of the live events industry, SMT Expo is committed to enhanced creativity to improve the overall experience within our industry.” Morrison adds, “Shooting the Facebook Live videos from the Randy Smith Memorial Golf Classic at EXHIBITORLIVE, as well as from the show floor at EXHIBITORLIVE 2019, and from the ACE Awards presentation truly lets us cover the industry in a way no one else is doing.” The Don & Mike Show shares interviews from industry colleagues from Tradeshows, Event and Experiential Marketing industries. Interviews include these industry people: »»  Dasher Lowe - EDPA »»  David Dubois - IAEE »»  Mitt Arnaudet and Julie Kagy - ESCA »»  Sam Lippman - Lippman Connects »»  Tim Searle - DEX Exhibit Systems »»  Kraig Shetler - Booth Traffic »»  Kelli Liles - Old Dominion »»  Dave Sterne – The Inside Track »»  Russ Klein - American Marketing Association »»  Chris Kappes - Exhibitshub.com »»  Candy Adams - The Booth Mom »»  Glenn Diehl - Genesis Exhibits »»  Julie Pazina and Zach Wetterling Edlen Electric »»  Reid Sherwood – RSMGC »»  Rich Johnson – RSMG

»»  Ray Baum - Core Apps »»  Steve Golden - CORT Events »»  James Zacharias – Brumark »»  Steven Hacker - Consultant, SMT EXPO

»»  Tom Clark - Game Buzz »»  Vince Battaglia TheTradeShowCalender.com

»»  and many more!

THE LATEST DON & MIKE SHOWS The Don and Mike Show: Shootings, Safety, Schools, Side Hustles, Mark Zimmerman and Brandon Arvizu on the show! The Don and Mike Show: The Chicago Randy Smith Memorial Show and MT Hickman from Richland College The Don and Mike Show: Facebook Group for Tradeshows, Disney Permitting and Canwil Textiles The Don and Mike Show: Disney Permits Explained, CES Sex Toys and The Randy and much more The Don and Mike Show: Permits for Trade Shows in Orlando, Amazon impact in industry and Best of Show Product The Don and Mike Show: 2nd Anniversary show, The Randy Smith Memorial with Rich Johnson and Sonny Goyal from ABCOMrents The Don and Mike Show: Special Episode from Summer Educational Conference, ESCA in Santa Fe, NM The Don and Mike Show: Candy Adams, The Booth

Mom and EDPA Board Member Amanda Helgemoe The Don and Mike Show: #exhibitionsday wrap up with Roger Rickard and Nicole Bowman and Iggy Rosenberg from Lightswitch The Don and Mike Show: ExhibitionsDay 2019 wrap up and Reid Sherwood from the RSMGC Board of Directors The Don and Mike Show: Tim Searle, DEX Exhibit Systems and Association News The Don and Mike Show: Kraig Shetler from Booth Traffic talks Experiential Marketing Summit The Don and Mike Show: The LAST Don and Mike Show EXTRA ... Association News and More The Don and Mike Show: Dasher Lowe from EDPA and Kelli Liles from Old Dominion The Don and Mike Show: LED Wall Crashes at Mandalay Bay and Association News The Don and Mike Show: Julie Pazina and Zach Wetterling from Edlen Electric along with more industry news!

ExhibitCityNews.com September/October 2019 59

8/21/19 10:11 AM



by Jeanne Brei


ore than 100 professional event meeting planners worked with the architects to design every aspect of the CCC; the result is a state-of-the-art facility with easy traffic flow in the heart of downtown Denver. Built in 1990, its first event was the NBA draft for the Denver Nuggets. Currently, it hosts 230+ events a year. The CCC holds the Guinness World Record for the largest beer tasting ever held—the annual Great American Beer Festival—and is also the home of the world’s largest snow sports tradeshow, the SIA Snow Show. Denver’s most famous piece of public art is the 40-foot-tall, 10,000-pound Blue Bear peering in the windows of the CCC. Officially named “I See What You Mean,” it was inspired by a photo of a black bear looking into a window. The artwork at the CCC is a project of IMAGINE 2020. Denver’s Public Art Program was established in 1988 and directs that 1 percent of any capital improvement project over $1 million be set aside for art in the design and construction. The result is more than 300 pieces of art throughout the CCC and downtown Denver. In 2007, the CCC was the first to hire a sustainable programs manager, and Lindsay Arell’s goal has been to make

every convention a green one ever since. In 2014, she was awarded a Convention Industry Council Pacesetter Award for her environmental efforts. The CCC has five areas of sustainable initiatives: energy management, waste reduction and management, water quality and conservation, air quality and community support. The building has LEED Gold certification for an existing building as well as ASTM and ISO 140001 certifications. “We’re the only city to have all three,” Arell says. The second-level “reclaim room can recapture leftover conference materials and hold on to them until we find a nonprofit to donate them to,” says Arell. Notepads and pens, for example, go to nonprofit Resource Area for Teaching instead of a landfill. And the center’s “Engine’s Off!” policy cut idling trucks, buses and taxis from 80 percent to 20 percent to improve air quality. In 2014, the facility composted more than 160 tons of organic waste and recycled 411 tons of material (up nearly 50 percent from 269 tons in 2010). More than 90 percent of its cleaning supplies are Green Seal or equivalent. Another green feature is The Blue Bear Farm, an onsite 5,000-sq.ft. urban farm, which is the source of thousands of pounds of produce for Centerplate, the in-house catering operation.

SLEEP There are 11,000 hotel rooms within walking distance of the CCC, including the Hyatts and Hiltons across the street. But I love historic hotels, and Denver has the Oxford Hotel (1600 17th St.) and The Brown Palace (321 17th St.) operating since 1892. There are also new hotels in restored buildings including The Crawford Hotel at Union Station, The Magnolia Hotel (818 17th St.) inside one of Denver’s first skyscrapers—the First National Bank/ American National Bank building; Courtyard By Marriott (934 16th St.) in the 1887 Tritch/Joslin Dry Goods building; and others.

PLAY Within less than two miles of the CCC, there’s the 16th Street Mall, Denver Union Station, Capitol Hill, Civic Center Park, Elitch Gardens theme park, Landry’s Downtown Aquarium, Denver Art Museum, Denver Botanic Gardens, Broncos Stadium at Mile High (NFL), Coors Field (MLB Rockies), Pepsi Center (NBA Nuggets, NHL Avalanche & NLL Mammoth, Paramount Theatre, Ogden Theatre, Grant-Humphreys Mansion, Molly Brown House Museum, Space Gallery and more!

60 September/October 2019 Exhibit City News

060_CC_Spotlight_Denver_0919.indd 1

8/21/19 12:01 PM

Rendering courtesy of tvsdesign / Design Las Vegas via Las Vegas News Bureau

Colorado Convention Center

A short walk to the free 16th Street Mall shuttle to Union Station finds lots of great restaurants including James Beard Award-winning chef Jennifer Jasinski’s Rioja (1431 Larimer St.), Corinne at Le Méridien (1455 Calif. St.), seafood and steak at Guard & Grace (1801 Calif. St.), Boney’s BBQ (1543 Champa St.) for soul food and Sam’s No. 3 (1500 Curtis St.) for American, Greek and Mexican food. Locals rave about Union Station’s culinary choices including Chef Alex Seidel’s farm-to-table Mercantile Dining & Provision and Jennifer Jasinski and Beth Gruitch’s seafood menu at Stoic & Genuine.

Installing and Dismantling Exhibits Throughout California





Event Outfitters USA



MC 2

Hwalin Design

www.onsiteexhibitorservice.com | 707 258 8980

MEET IN A PLACE WHERE YOU MATTER. COBO CENTER | CENTERED AROUND YOU Welcome to a place where you can be part of something. Where a city and center are humming with energy. A place where you can actually feel good about a meeting. Where people go out of their way for you because that’s what we do. Because here, you matter. What matters to you? Value? Service? Sustainability? A positive voice guiding you, every step of the way? We get it. We have reinvented this city and center for you. COBOCENTER.COM 313.877.8214 DOWNTOWN DETROIT


060_CC_Spotlight_Denver_0919.indd 2



What a pleasure it was to work with Lisa on our convention. She went above and beyond to make sure everything went smooth and all our needs were meant. Nothing was impossible. SHERRY DULEY | SEIU DIRECTOR, ADMINISTRATIVE SERVICES

ExhibitCityNews.com September/October 2019 61

8/19/19 5:23 PM


EDPA Members Have Busy Summer Nationwide


t began with the return of the mid-year Engage conference, which debuted to great success last year and returned this year to the legendary University Club in downtown EDPA Engage in Chicago David Hernandez Chicago on June & Tereasa Surratt, 27. The one-day Ogilvy event featured Wandawega in their “Say Goodbye To Sumtwo keynote presen“spare time,” spoke mer” Baseball Outing tations, a networking about how their experiwith Las Vegas Aviators luncheon with moderated dis- ence building brands helped Over 50 industry professionals cussion groups around key in- them transform a dilapidated, along with their family memdustry topics and ended with forgotten lakeside resort into bers showed up at the brand a cocktail reception hosted by a globally acclaimed boutique new Las Vegas Ballpark to cheer the EDPA Midwest chapter. getaway recognized by on the Las Vegas Aviators, David Hernandez & TereTravel & Leisure as minor league affiliate asa Surratt (pictured above), one of the “Greatfor the Oakland A’s, by Jeanne Brei husband-and-wife ad execs est Hotels in the take on the El Paso at Ogilvy by day, and innWorld” in “The Chihuahuas for keepers of the historic Camp Virtuous Cycle of EDPA Las Vegas L-R: Tracey Foote, Wesley Stubblefield, Creativity: Brand chapter’s annual Rebecca Thompson Building Through “Say Goodbye to and Josh Wolfe Experiences & FuelSummer” baseball ing Your Creative Life.” outing on July 25. Fun CONCERTS Later, Michael Barkin, sales was had by all on the private team founder of breakout start- Third Base Party Deck where CONVENTIONS up Trunk Club, presented “Dis- food and drinks were provided. DINING ruption and the Importance of A special thanks to HitLights an Experience-First Mentality” who sponsored the event. ENTERTAINMENT DISTRICT and discussed how the Trunk SHOPPING Club disrupted an entire old 16th annual EDPA Midschool industry by assesswest Chicago Randy SPORTING EVENTS ing what was wrong, solving Charity Golf Outing each element and evolving a The 16th annual Midwest new form of retail—and what EDPA Chicago Randy Charity lessons can be applied to the Golf Outing was held July 29 conference, tradeshow and live at Seven Bridges Golf Course branded event space. in Woodridge, Ill. All proceeds

From Engage to Golf, Poker, Baseball & Bowling


L-R: Bill Roman and Alex Nunez, Orbus; Josh Wolfe, beMatrix; and Kevin Nute, Hill & Partners, enjoying EDPA Las Vegas’ “Say Goodbye to Summer” baseball outing

62 September/October 2019 Exhibit City News

062_AssocNews_Summer_0919.indd 1

8/21/19 10:14 AM

L-R: Chicago Randy’s Cathy Kolf, Robert Laarhoven, beMatrix; Nancy Virene, Sho-Link; and Jacqueline Hake, Lighthouse Exhibits

benefit the Randy Smith Memorial Golf Classic charity. Annual EDPA NorCal Golf Scramble & Poker Tournament The annual NorCal EDPA Golf Scramble & Poker Tournament was held August 1 at Crystal Springs Golf Course, just minutes from SFO in Burlingame, Calif. Tee time was 10:30 a.m.; poker time was at 2 p.m. and BBQ dinner and awards was at 4 p.m. Brumark’s Blaize

Wheaton (pictured below) was the “card shark” poker winner this year. EDPA NorCal Chapter would like to thank all their wonderful sponsors including beMatrix, Hawaii Expo, CORT, Coastal International, Brumark Total Flooring Solutions, OnSite ExhibitorService, AAA Flag & Banner, ExpandMedia and Exhibit City News magazine. The 50th Annual UMEDPA Golf Tournament at Eagle Valley Golf Course in Woodbury, Minn. The 50th Annual UMEDPA Golf Tournament was held August 5 at Eagle Valley Golf Course in Woodbury, MN. All proceeds went to the chapter scholarship fund.

Because of the inclement weather, golfers were only able to complete 9 holes. However, this did not put a damper on the day, which included prize drawings, food and networking with industry colleagues. Through tee sponsorships from our generous members, they were able to award $1,000 scholarships to two Bemidji State University exhibit design students. The recipients will be recognized at their Winter Meeting in February. The next UMEDPA meeting is scheduled for Oct. 15. Members will have the opportunity to tour the new Bell Museum on the St. Paul U of M Campus, followed by networking at Stout’s Pub. UMEDPA Golf Foursome

EDPA Northeast 3rd Annual Upstate NY Chapter Event EDPA Northeast 3rd Annual Upstate NY Chapter event was held at Frontier Field August 22 in Rochester, New York to see the Rochester Red Wings play the Buffalo Bisons. EDPA Southeast 13th Annual Team Bowling Event Also on August 22, The EDPA SouthEast chapter held their “Get Out of the Gutter… for a good cause,” at their 13th annual team bowling event to help support the Randy Smith Memorial Golf Classic at Bowlmor Lanes (formerly 300 Atlanta) in Atlanta, Ga. Pictured below is WS Display’s team from 2017 (because ECN went to press prior to this year’s event).

WS Display team, L-R: Shawn Dean, Mike Morrison, Mike Powers and Chris Morrison

NorCal Poker winner Blaize Wheaton, Brumark

Melinda Stewart, OnSite Exhibitor Service; and John Peck, CORT


062_AssocNews_Summer_0919.indd 2

ExhibitCityNews.com September/October 2019 63

8/21/19 10:14 AM


Letter to the Editor of the Nation’s First Tradeshow Newspaper A letter to Rich Johnson & ECN readers


essuh, and a “Roll, Tide” to you as well. Announced recently was the new Randy logo. Very cool, I loved it and applaud it. However....there is work to do still. Logos do not help kids with cancer. Parents fighting diabetes or the 100 other ailments we have seen happen now. Real people like you do, with a generous donation unfortunately always needed.... Rich, you seem to have a preacher’s gift. Hard to say no when you ask. This is how the Randy came to be in 1995. Before my time. I can see you and Ted Peterson, working the phones in my mind now. For the many people who live in a cave, and have no idea what The Randy is, please check it out. You do not have to play golf to sponsor. My pet peeve from past years is to hear someone tell me, “I can’t play so we are not supporting it.” You save $1,000 in airfare and a hotel, $250 on the golf, and you can’t support it. WTF? Now I know where Rich is coming from, when he is ranting! He has more years of listening to it. Now, for a chance to see some old friends you may have forgotten or to pay your respects to buddies long gone, look through the years of photos and videos. Or see my cameo appearances in two of the crazy films Rich Johnson writes and creates each year with the help of a few nutty local friends from the industry and with

the help of our dear friend and supporter in Atlanta, Scott Gray over at VCP TV. The master of these disasters! Allowing Rich to be the star he thinks he is now, with all these movies to his credit! He must be popular as when they went away, he had to bring them back due to popular demand. There are so many moving pieces to the charity event with 300 people Rich there, it is hard to keep it Johnson all together. But with some amazing fellow board members, it happens. Every year for 25 years. Amazing! My hope is to see all of the people not in need, pony up a family donation annually, as I work with many decent people in the business to whom $100 is not much, yet they have never spent a penny at the Randy. I cannot imagine why as I am well into the thousands of dollars, and have not missed a dime of it spread out over time. But when it is thousands of people helping just a little bit, we can grow beyond imaginations of 25 years ago. To assist this one Randy Smith family—it is now at 170 families. It becomes a lot more when the companies each year, spending their money to assist their employees, are actually joined by the people. My goal each year, after attending for about 17 years now out of the 25, and serving the board for about 14 of those years, gratefully with my boss as a corpo-

rate sponsor every year, is to rely less on the companies who have been carrying the load, while still appreciating all they do for us and hope they continue.....as they are invaluable to keeping The Randy alive.... but one day, we hope to rely more on the masses, who usually are the ones in need of the funds, to help themselves anyway. So, they need a vested interest in my mind. In getting them to own this event themselves, as it is a grass roots effort by the people, for the people.... originally. Like a savings account, hard to get anything out of it, if you put nothing into it. This has evolved to help all in need from our industry now, not just Randy Smith. But just to keep his legacy going for 25 years, after his demise, attests to the level of his friendships, which is far above what most of us will ever hope for. Our growth in the event, is now only restricted by a lack of marketing perhaps since we all have real jobs to do daily and a better understanding of what we do as a charity....by all the tradeshow people in all areas of the country, not just the major markets, as a company owner in Cleveland, Ohio, just told me yesterday, he never heard of it. So, we have more work to do. I shared the website. Sharing this website, www.rsmgc.org, is needed by everyone! Hey crowd funding is a new thing. But can we benefit? As a 501c charity it’s tax deductible. With several events now occurring

64 September/October 2019 Exhibit City News

064_EDPA_Letter_0919.indd 1

8/21/19 10:18 AM

across the USA we are making progress .... and yet maybe we have no hash tags. Maybe #’s are more important than I gave them credit for. Are we trending or viral? Who knows? But with the higher incomes we enjoy, as all the upper managers or AEs, should be receiving here in our business...compared to many other jobs...this is a very small investment, to be a family patron at $100, in case it is their family in peril next year and they need our help. We will be here. It is just good to be a sponsor up front, as we are all unsalaried people, taking care of our own in this industry. Because we care, so should you. That is how we see it. Be in the cool kids’ club. I see moral dilemmas occur for some people in the past, as they have to help honor someone they personally hated or competed against, but I am sure they had a family just like you do. Not all may love

you either. But a healing may occur for them in some way when they get there ... like the Grinch’s heart growing larger. When a great blanket of sadness covers a family, this is cut into pieces by the generosity of so many strangers. So then, it is not such a heavy blanket of sadness anymore, for them to carry alone. We all take a piece of it home with us too. These folks return many times after their first time, to simply feel it again the next year. Share it all over again. As this love is given to them, it heals more scars then any check will. Or a logo. We always prefer, to help those with a heart for the Randy, as these are our kindred spirits. Or those, who have no idea we exist. Who are transformed, into a better place. This is gratifying. Once more, it is in your best interest to be a decent human, and get to share what we feel every day! Peace of mind.

Together we have provided nearly 100 scholarships.

Together we have helped support the future.

Together we have helped more than 170 industry families in need.

J o i n us o n t h e ‘ Ro a d t o O ne Mi l l i o n ’

Together, We Are Making a Difference.

The Randy, is all about YOU. Be a part of the solution this year—finally. Go here. Now, if you are like most, Mike October 4th is a work day on Boone the show floor. Does not mean we will think less, when we see your name all day at the event as a sponsor. I take pictures of their names and text it to them from their holes. If they pony up $250 for a hole sponsorship as I do. https://www.rsmgc.org/atlanta/sponsors/ Get your name up in lights! Be the change, you wish to see in the world. There are only two lists—and you want to be on the sponsor list, not the recipient list! Cheers to all,

Michael B. Boone

Michael B. Boone Director of International Business Coastal International

The Most Rewarding 18 Holes You Will Ever Play Each Fall for the past twenty four years, exhibit professionals have laid down their swords for a day and come together into a mighty force, supported by dedicated volunteers, to do something something that wouldn’t be possible on their own. In the past quarter century over 5,000 golfers and volunteers have raised over $1.2 million dollars to provide both monetary and emotional support to over 150 exhibit industry families in their time of need. This year’s twenty-fifth anniversary Randy gives you the opportunity to spend a great day and experience the unbelievable feeling of giving back while witnessing something truly special.

Randy Smith Golf Classic October 4, 2019 Chateau Elan, Braselton GA


Once You Go, Then You Know. - Michael Boone.

Now You Can Donate Online At www.edpa.com/edpafoundation

Be Part of the Story. Visit www.edpa.com/edpafoundation to see how.

ExhibitCityNews.com September/October 2019 65

064_EDPA_Letter_0919.indd 2

8/21/19 10:16 AM


ESCA Summer Educational Conference By Jeanne Brei


ore than 250 attendees converged on The Inn and Spa at Loretto in Santa Fe, N.M., June 23-26 for the Exhibition Services & Contractors Association Summer Educational Conference to learn the latest industry trends, network with peers, socialize and have an impact on the future of the exhibition industry. Attending were virtually every major segment of the industry, including general service contractors, specialty contractors, facilities, labor organizations, operations managers, sales and corporate executives. Educational programming opened with a keynote by former Denver Bronco Karl Mecklenburg who rose from a college walk-on and 12th round draft pick to three Super Bowl and six Pro Bowl appearances. He played all seven defensive front positions, winning AFC Player of the Year and Linebacker of the Year among other awards. Speaking on the “Six Keys to Success,” his speech was an inspirational way to kick off the conference. He was followed by a “State of the Industry” panel that included Rachel Kopczyk, David Audrain, CEO of ExpoDevCo/executive director of SISO, and David Dubois, CAE, CMP, FASAE, CTA, president and CEO, IAEE, speaking on new technologies, workforce development, safety and security enhancements and more. After a break to see exhibitors, Mark Herrera, director of education & life safety for the International Association of Venue Managers, spoke on “Emergency Preparedness.”

66 September/October 2019 Exhibit City News

066_ESCA_Recap_0919.indd 1

Tuesday’s seminars began with “Legal Updates in the Labor World” with Jon Massimino, assistant general counsel GES and Jim Varga, IATSE attorney, ret. They discussed voter eligibilty rules, successorship rules, harassment in the workplace, dispute resolution programs, the NLRB agenda for rule making and special remedies in ULP cases. Next up was a panel on “Young Professional Trends: Myth or Fact?” hosted by Ben Cramer (GES). That was followed by a panel discussing “Independent Business Challenges and Opportunities in Today’s Business World” moderated by Mike Morrison of “The Don & Mike Show” and WS Displays. On the panel were Saira Beig of Stronco, Dustin Blaine of Blaine Event Services and Mark Staples of American Exposition Services, Inc. Next up was “Media Dos and Don’ts—How to Make Media Work for You” with Lisa Aplinski of 3 Dog Write, Don Svehla of Exhibit City News and Gabrielle Weiss of Trade Show Executive, moderated by Mark Zimmerman of Zimmerman Consulting. During educational breaks, attendees could check out the 16 exhibitors

who had set up their booths in the next room, including Aluvision, BeMatrix USA, Boomer Commerce, Canwil Textiles, Inc., Conti-HTE, LLC, Convention Electric, Inc., The Don & Mike Show, EXPOCAD by A.C.T., Inc., Georgia Expo Manufacturing, Hawaii Expo, IPpay, MatrixSystems USA LLC, Milestone Trailer Leasing, Sommer Flooring Inc., Versatop Support Systems and WS Display. A highlight of the conference was when Mike Morrison and Mitt Arnaudet did a hip-hop rap for the WS Display five minute presentation and yes, 40 seconds of it was posted to the ESCA Facebook page on June 24 (all the other exhibitors just spoke about their company and products, including yours truly). And last, but not least, there was fun! SMT Expo hosted ESCApades following the opening reception in the Living Room Bar on Sunday night. UPS Freight sponsored the UPS Freight Golf Tournament on Monday afternoon at Marty Sanchez Links while CORT sponsored a Taste of the Southwest Luncheon for the non-golfers that included tequila tasting and making guacamole. On Tuesday,

GES’ Sheila LeMaster introduces The Young Professionals Panel: L-R: Nicole Blossey, Ian Cox, Evan Cox, Jenna Mazzurco and Ben Cramer

8/21/19 10:20 AM

Octanorm sponsored a fly fishing tournament while AFR Tradeshow Furnishings sponsored a white water rafting experience on the Rio Grande River. Finally, on Wednesday, Emerald Carpets, Inc. sponsored the first annual ESCA Challenge Golf Tournament at the Buffalo Thunder Golf Course. And each night, the attendees were treated to wonderful evening dinners and entertainment— from a mariachi band to Native American dancers to a country swing band and more. Awards were presented to those who fished, golfed or went rafting, and attendees were able to both donate to and buy the Silent Auction items. “One of the more underrated opportunities is the charitable aspect to our conference,” says Mark States, member of the ESCA board of directors. “The contributions and selfless acts from our members benefit each of us that attend. The Dennis Hale Memorial Schol-

arship Fund contributes ESCA (Exhibition thousands of Services & Condollars antractors Associanually to our tion) is dedicated industry’s futo the advancement ESCA’s Fly Fishing Excursion ture; the education of the exhibition, of our youth. These meeting and special events young adults continue to industries. Through the educaface rising costs and significant tion, information exchange and level of debt seeking a higher education. This professionalism shared by members and their is where ESCA and its members can customers, ESCA promotes cooperation among assist.” ESCA members, both attending all areas of the exhibition industry. Since 1970 and non-attending, contributed to the ESCA has provided a unified voice for service SEC Silent Auction to benefit the Scholcontractors and their partners in the exhibition arship Fund, and this year they were industry. ESCA now has more than 160 member able to break the previous record that companies throughout the U.S., Canada and has stood since 2013 by $500. Mexico and maintains alliances with IAEE (InterESCA’s Winter Conference will be in national Association of Exhibitors and Events), Las Vegas in December, and next year’s TSEA (Trade Show Exhibitors Association), and Summer Conference will be held in CEIR (Center for Exhibition Industry Research) Asheville, N.C. before it heads to Coeur to promote the exhibition industry. For more d’Alene, Idaho in 2021. info, visit www.esca.org.

Exhibit City News Congratulates the 2019 I&D ACE Award Winners Call for entries starting October 1

ExhibitCityNews.com September/October 2019 67

066_ESCA_Recap_0919.indd 2

8/21/19 10:21 AM


2019 PCMA EduCon Hits All the Right Notes BY ANDRA MICLAUS

Nearly 1,000 business events professionals from more than 15 countries gathered for 2019 PCMA EduCon in Los Angeles June 25-28, setting a record for the organization’s event. Hundreds more from around the world also joined the livestream of the event. EduCon’s energetic and provocative program, featuring experiential learning formats and learning “studios,” created enhanced engagement and offered practical solutions while supporting PCMA’s vision of driving global economic and social transformation through

business events. This year’s event, hosted by Los Angeles Tourism and Convention Board, began with a reception at The Novo and featured R&B group En Vogue. It ended with a workshop where Rock and Roll Team Building founder and former INXS lead singer Ciaran Gribbin led EduCon participants in a collaborative song-writing exercise. “We carried the ‘Disrupt + Deliver’ theme introduced in January at Convening Leaders to EduCon as business events participants continue to seek unique experiences and innovations to help them with their respective audienc-

es and sectors,” says Sherrif Karamat, PCMA president and CEO. “PCMA continues to challenge the status quo in our event design, research and engagement platforms so our community can learn, challenge and gain greater insights, and we received a positive response in the largest turnout ever for EduCon. Our focus is relentless on the value our audience seeks and at the same time raise the profile of the critical role business events organizers have in driving organizational success and economic good.” John Ondrasik, a Grammy-nominated songwriter

PCMA president and CEO Sherrif Karamat

asked EduCon participants to consider “what kind of world do you want?” WNBA (Women’s National Basketball Association) champion and Olympic gold medallist Tamika Catchings challenged attendees to “Shift Your Mindset.” Leadership strategist Sara Ross encouraged the audience to stay “emotionally curious.” Making a difference EduCon attendees participated in a “Hackathon” competition to help the business events industry develop a solution for unsheltered homeless individuals. The “Hospitality Roundup” team won for their proposal to prevent homelessness in the hospitality community by raising awareness about housing insecurity within the industry, and providing services including childcare, job training and medical-care assistance. Funds

68 September/October 2019 Exhibit City News

068_PCMA_EduCon_0919.indd 1

8/19/19 5:42 PM

supporting those efforts would be raised by asking hotel guests and restaurant patrons to round their bills to the nearest dollar. Other social impact events included assembling toiletry kits for local homeless women, a 5K Fun Run with the Skid Row Running Club of Los Angeles, Namaste with PCMA Yoga and the Give Back Bash. Proceeds from EduCon social impact events supported Downtown Women’s Center in Los Angeles, Skid Row Running Club and PCMA Foundation’s initiatives for the business events industry. Different approach to learning The 2019 EduCon program organized education content into four studios designed to suit different learning styles: Collaboration, Deep Dive, Fresh Look and True Stories. After-chat sessions allowed participants to continue con@ExhibitCityNews

068_PCMA_EduCon_0919.indd 2

versations with select speakers and outdoor education provided a different learning environment. The “F-Stage” boxing ring showcased personal experiences of turning failure into success. “We do not share and celebrate failure enough,” says moderator Juliano Lissoni, managing director of the MCI Group Canada. “It cannot be separated from innovation.” Annette Suriani, CMP, chief marketing strategist for AMS Meetings Solutions, says EduCon’s design and content helps “me with my relationships with colleagues, clients and suppliers. It offers me the opportunity to engage more actively in the sessions I attend.” The 2020 EduCon will be held June 28-July 1 in Montreal, Canada with plans to deliver more personalized education, actionable outcomes, fresh approaches to solving industry issues and networking opportunities. ExhibitCityNews.com September/October 2019 69

8/20/19 3:34 PM



Momentum Management held its bi-annual company meeting, July 2326 in Georgia. The company-wide gathering brought together city managers, the sales team, account coordinators, the accounting team and executive management. Team building was the focus of this year’s meeting. The event consisted of a sales conference, operations meeting and breakout sessions which included all regions of the country. “Bringing both sales and operations together clearly energizes all parts of our

70 September/October 2019 Exhibit City News

070_Momentum_0919.indd 1

8/19/19 6:15 PM

Top picture: Angela Evan, accounting analyst, leading training; middle: Rick Bellerjeau, gen. manager, leading a breakout session; and bottom: enjoying a Braves game, L-R: Andrew Worrell, Orlando asst. city manager; Rick Bellerjeau; Frank Howell, NY city manager; Walt McCreary, Sr., Eastern director of field operations; Randy Bott, president/CEO; Walt McCreary, Jr., D.C./Baltimore city manager

company to work as one thought, helping us to think both strategically and tactically,” explains Randy Bott, president and CEO. Momentum Management’s team building program provided realistic experiences that empowered everyone to contribute to the common goal of providing their customers with the best services every single day. “I don’t know another organization who cares enough about each employee and customer to invest the time and money these meetings require,” says Jamie Edwards, director of marketing. In addition to the four-day meeting, everyone enjoyed a Braves game, an evening at Top Golf, and team building activities. “This summer meeting not only allowed us to rejuvenate, but gave us the excitement and enthusiasm to charge into our busy fall schedule,” says General Manager Rick Bellerjeau. Momentum Management focuses on all aspects of labor services including, installation, dismantle and supervision for tradeshows, in addition to, permanent installations and private events. Momentum Management’s strategic approach is to become an extension of their partners in order to enhance the overall value delivered to their customers. For more info, visit momentummgt.com or email safewithus@ momentummgt.com. ExhibitCityNews.com September/October 2019 71

070_Momentum_0919.indd 2

8/20/19 3:28 PM


TST Provides AV Production Services with a Personal Touch BY F. ANDREW TAYLOR

Total Show Technology (TST) is the total show production solution for anyone who hosts, plans, manages, or produces events, meetings, and tradeshows. They have delivered audio, video, lighting, equipment rental and total show production for conventions, corporate meetings and events, tradeshows and nightclub live events since 1996. Based in Las Vegas, they’ve done every kind of show in every type of venue throughout the Pacific Southwest, and they travel with

their clients nationwide. While TST has been a force in the events industry since 1996, Rick Pollock, who founded the company with his wife, has been in the industry for more than a decade longer. In 1982, he started working for GES Exposition Services, a nationwide convention services contractor in Las Vegas. He managed the AV Operations department, supporting audio visual solutions for the convention business. While at GES, Pollock saw the potential to expand the AV

end of the business. “At the time, it was hard to get people to recognize the potential of AV,” Pollock says. “I realized that event companies that wanted to stay relevant and competitive in the industry would need to invest in it.” In 1995, Pollock left GES and led the AV division at a company called Heritage Display. A year later, he formed Trade Show Technical, purchasing Heritage’s equipment and assets and hiring their staff. His five-person team used the Sands Expo and Convention Center as their base of operations. At the beginning, Trade Show Technical primarily focused on expo work. The early days were tough, but the orders kept coming, largely because the company built a reputation for exceptional service and for getting the job done right. TST’s initial focus on tradeshows has since expanded to conventions, corporate meetings and events, and nightclub live events. The company’s

services include audio and video design, installation, and operation; lighting, rigging, staging and drape; computer services; LED/pixel repair; AV technician staff sourcing; and equipment rental and sourcing. The depth and breadth of the company’s capabilities, combined with its growth over the past 23 years, led to the company’s name change to Total Show Technology in 2018. In Las Vegas, the company is regularly known by the name TST. Today, TST’s growing team is focused on delivering consistently reliable gear and high-tech total show audiovisual solutions. TST has also evolved its target market by bringing in video walls, groundbreaking products like beMatrix LEDskin, and other

72 September/October 2019 Exhibit City News

072_CorpPro_TST_0919.indd 1

8/19/19 6:18 PM

advanced technologies and by offering comprehensive production services to larger, higher-profile clients. Pollock credits the company’s staff and dedication to service for the company’s growth. “TST was built from nothing to become the best audiovisual production and rental company in the Pacific Southwest,” Pollock says. “We’ve built a reputation for integrity and service. Work with TST, and our team will know you and take care of you.” He points out that the events industry requires hard work and long hours, and he praises the staff’s ability to work all night long and still come out the next morning to do what needs to be done. The 20-person team is small enough to be nimble and large enough to handle any challenge thrown at them. Melissa Skipworth, an account executive for the company, says clients appreciate the company’s size and the staff’s camaraderie. “We have a great work ethic here,” she says. “Some of our clients want onsite audiovisual support, while others want advanced technologies and design ideas that can make their events stand out. Our clients know that every member of our team is committed to making them look good.” The company’s smaller size and lack of multiple layers of command allows it to make @ExhibitCityNews

072_CorpPro_TST_0919.indd 2

quick decisions and remain flexible. For example, its people are empowered to make decisions and solve problems on show site. “In this industry, you’ve got to be able to move fast,” Pollock explains. “We’re a small, privately-owned company, which means we can cater to clients’ needs.” “Our clients expect us to show up on time and make sure all equipment is up and running,” Skipworth says. “It’s our job to be a behind-thescenes solution that makes our clients’ headaches go away. If our clients need something, they simply pick up the phone,

While TST is well stocked with high-tech audiovisual gear, Pollock reiterates that the company’s success is due in large part to the staff with the skill to install it and make it work. He notes that the company’s staff has no problem keeping up with the rapidly changing audiovisual and lighting technology. “We take hiring and training very seriously,” Pollock says. “All of our employees also participate in rigorous, ongoing training and education.” The average employee tenure with TST is eight years, which is almost unheard of at an audiovisual

out and performing routine maintenance on it,” Pollock says. “We hire self-motivated, service-minded team players who want to build a career in the industry. When they start they don’t know anything about the business, and in less than five years they’re experts. I marvel at what they’re able to accomplish.” In the end, Skipworth believes that in the fast-paced events industry, what you know—and who you know—is everything. “We know Las Vegas and the Pacific Southwest,” she says. “We know all the venues and all the major

and we make it happen.” “How can you use audiovisual technology to capture attention in a way that draws people in and encourages them to really engage?” Pollock asks. “That’s the real question. Our team loves working with clients to come up with creative solutions. The general sessions and meetings and booths we support are showstoppers.”

production company. At TST, new employees start as shop assistants and go through a program developed both in house and through InfoComm/AVIXA [AVIXA’s Certified Technology Specialist (CTS) program is recognized worldwide as the leading AV professional credential]. “Our people learn the gear in part by checking it in and

players. We have the loyal network and connections that open the right doors. We know what works, what doesn’t and why. We take ownership of the success of our clients’ shows so they always go off without a hitch.” Pollock agrees. “In an industry where almost anything can go wrong, we make sure everything goes right.”

ExhibitCityNews.com September/October 2019 73

8/21/19 10:21 AM


Terence R. Donnelly August 5, 1966 - July 20, 2019


erence “T-Dawg” Donnelly, CMP, CEM, vice president and strategic solutions director at Experient, passed away July 20. His colleagues wrote on their company Facebook page, “For nearly 15 years, Terence —affectionately known as T-Dawg to many of us—shared his vibrant personality with us. Terence had an immense passion for our industry and our company. He welcomed each and every person he met with a warm smile and open arms, which is why he was a mentor and friend to so many of us. But he wasn’t just a teacher, he was a student— he had a life-long passion for learning, being coached and being a part of something bigger than himself. “Terence always looked for a better way to sell, present our solutions and make our clients more successful. His efforts helped Experient win numerous key customers. As a successful salesperson, Terence focused on helping people solve problems and seize opportunities, not selling them things they didn’t need. “In the industry, Terence was actively involved in PCMA and IAEE. Each week, he served as moderator for Tradeshow News Network’s weekly #Expochat. He also held a Certification in Exhibition Management from IAEE. “To say Terence will be greatly missed would be an understatement. Both our company and our industry are better because he was a part of

it. He left a mark on all of us that will never be forgotten. “We ask that you join us in keeping his wife, Regina, and his two sons, Justin and Colin, in your thoughts and prayers during this difficult time. Memorial services will be announced once finalized.” Donnelly joined Experient, a Maritz Global Events company, in November 2005, focusing on new account acquisition for tradeshow markets. Previously, he worked as director of hospitality sales at Passkey from 1999-2005, and he wrote that he was “part of an exciting start-up company in the height of the ‘dot.com’ era. I was part of a small team that initially developed and marketed the successful hospitality tools that Passkey provides today to many large hotels and companies.” He received his B.A. in political science in 1989 from Mary Washington College Fredericksburg, Va.; he worked as senior sales manager at The Capital Hilton in 1992 and moved on to director of marketing at Loews L’Enfant Plaza hotel in Washington D.C. in 1997. David Peckinpaugh, CMP, president of Maritz Global Events, wrote, “T. was one of a kind. He will always be a part of our work family as he set the standards for professionalism, having fun at work and passion for his industry. What a loss and he leaves a void that will never be filled. God bless Regina and all of T’s family.”

Terence and Regina

Donnelly was involved in many industry initiatives, including serving on task forces and advisory panels for the Events Industry Council (EIC), the Professional Convention Management Association (PCMA), the International Association of Events and Exhibitions (IAEE), and as an ambassador for Meetings Mean Business. Another colleague, Susan Bennett, wrote, “One of my favorite memories is sitting next to Terence at our sales team meeting in Louisville and getting the results of a Meyers-Briggs type test. T-Dawg and I couldn’t have been any more opposite in strengths and weaknesses. He turned to me and said, ‘Just think how much we can learn from each other.’ That’s when I discovered a friend that shared my love of continued learning. Rest In Peace my friend—you will continue to inspire me.” Co-worker Libby Spangler wrote, “Terence was always so friendly and welcoming to us. He made a point of stopping by our office and checking in on us. Not just to see how work was, but to see what was going on in our lives. He was a genuine, wonderful person and I enjoyed

my chats with him every time I got to see him. He will be greatly missed! Sending my thoughts and prayers to Regina and his boys.” He had suffered a cardiac arrest at IAEE’s 2018 Expo! Expo! in December in New Orleans and survived thanks to the fast actions of CPRtrained hotel staff members in New Orleans. He had planned to re-center his life on his wife and children, and to introduce CPR training as a business events industry standard. Donnelly fell on July 15, and underwent surgery. He survived the surgery but never regained consciousness. Donnelly is survived by his wife, Regina Rink, director of Northeast sales for the Greater Louisville Convention & Visitors Bureau, and sons Justin, 19, and Colin, 17. His funeral was held Aug. 1 at St. Martin of Tours Catholic Church in Washington, D.C. A celebration of his life was held at the Key Bridge Marriott in Arlington, Va., that afternoon. To share a memory or photo in his online memory book, or to donate to the American Heart Association in his name, visit https://everloved. com/life-of/terence-donnelly/ memories/?flow=201

74 September/October 2019 Exhibit City News

074_Obits_0919.indd 1

8/21/19 10:22 AM

SUBMISSIONS FOR 40 Under 40 ARE DUE BY SEPTEMBER 30 Exhibit City News magazine, celebrating its 25th year in 2019 and founders of the ECN I&D ACE Awards that honor I&D, contractors and laborers, is proud to honor the top 40 Under 40 in the industry across five different categories – the young men and women of the tradeshow and event industry who work as: • General Contractors, • Exhibit Managers/Tradeshow Coordinators, • Exhibit Designers/Producers/Builders, • Tradeshow and Event/Experiential Producers and • Vendors (in Trucking, Graphics, Floors, Lighting, Lead Retrieval, etc.) The 40 Under 40 will honor the top eight submissions in each of those categories. The 40 Under 40 will be recognized for their dedication to company, customer, facility and co-workers - for going above and beyond with their hard work, loyalty and dedication.

Nominate Someone Today! Visit www.ExhibitCityNews.com and click on Nominations

ECN_40under40_0919.indd 1 074_Obits_0919.indd 2

8/21/19 12:06 12:07 PM


People on the Move The Professional Convention Management Association welcomes Bruce MacMillan (right) as chief marketing officer. The Chicago-based organization also announced Michelle Crowley as its first chief growth & innovation officer. The additions strengthen the PCMA executive leadership team as it continues with its vision of driving global economic and social transformation through business events. MacMillan, currently CEO of Visit DFW, will be responsible for PCMA’s global brand development and marketing strategies. Crowley, formerly VP of global growth and business transformation at PCMA, will add education and product development to her current tasks of regional and revenue development. Reed Exhibitions, a global tradeshow and events organizer, has promoted two executives effective January 1. Fernando Fischer, who is the current president of Reed Exhibitions Brazil, will be moving to the U.S. to take on the role of president of Reed Exhibitions US (RXUS) and Yancy Weinrich will assume the position of COO at RXUS. Prior to joining RX Brazil, Fischer served as CEO of companies in Brazil in a wide range of industry segments ranging from consumer electronics, mobile/gaming and healthcare, to security, foodservice and industrial. Weinrich had previously served as senior VP, leading the RX Jewelry portfolio including the JCK and LUXURY events, the JIS Shows, JCK Magazine and the JCK Online properties. She also oversees the Sports and Lifestyle Portfolio, which includes the PGA Shows, Racquet and Paddle, and Functional Fabric Fair(s). She also recently took on the management of the two Vision Expo trade shows, which are a joint venture with the Vision Council of America.

by Exhibit City News

beMatrix USA, the Atlanta-based U.S. manufacturer of the original “big hole” frame system, has named Troy Wright as controller. Wright brings with him more than 15 years of accounting and finance experience. He joins beMatrix from BMW Manufacturing USA. Previously, he held leadership positions in accounting/ finance at KIPP Metro Atlanta, Caesar’s Entertainment and International Paper. Elkridge, Maryland-based Agam, one of the largest aluminum-based custom exhibit manufacturers in the U.S., announce the appointment of Genny Fang (right) as account executive for the Western region. Fang is a sales executive with 15 years of experience in the home construction/remodeling, luxury consumer goods and real estate industries. She is fluent in multiple Chinese dialects including Mandarin, Taiwanese and Cantonese. Fremont, Calif.-based ProExhibits, an award-winning provider of experiential exhibits and events, promoted Matt Rulis to VP of sales. ProExhibits President Dick Wheeler says, “Matt has demonstrated strong leadership capabilities in his four years as director of sales, guiding both new hires and experienced veterans.” Kevin Fett, president and CEO of Ion Exhibits, welcomes Natalie Marchbanks (left) to the account management team as a senior account executive. A native of St. Louis, she has more than 18 years of experience in the tradeshow and events industry, and prior to joining Ion Exhibits, she held positions with exhibit design and production firms including the start up of, and an ownership role in, Gateway.

Marquis Exhibits, a full-service exhibit house founded in early 2018 specializing in custom rental tradeshow solutions as well as tradeshow and event logistical services, has begun adding to its staff. Crystal Langreder was hired in March as an account manager, but has also added graphics as well as de facto office manager to her daily routine. Langreder joins Account Manager Eve Bailey, Senior Project Manager and CAD engineer Jim Bernhardt and Warehouse and Operations lead William Bonwell. Bailey joined Marquis Exhibits as an account manager and Marquis’ first full-time employee. She previously worked for Heritage Displays as an account executive and remained in sales for Freeman Decorating, selling first I & D labor, then custom exhibits and furnishings. Senior Project Manager and CAD engineer Bernhardt broke into the tradeshow industry in 1997 working for Exhibit Group/ Giltspur and has lived the past 22 years in a suburb of Rochester, New York. Bonwell joined Marquis Exhibits full time in May of 2018 as warehouse and operations lead to help the company move into its new headquarters. Frederick, Maryland-based MeetingPlay, welcomes Becky Aramayo-Biltz, Joel Martin (left) and Kelli Luebke to the company’s team. Aramayo-Biltz joins the team after two decades of experience in the events industry. Her extensive work in hospitality began in 1999 as a tour director at the luxurious Resort at Squaw Creek in Lake Tahoe, Calif. In 2008, she was retained by SportsMark Management to serve as production manager at the 2008 Olympics in Beijing. Then taking her talents to San Francisco, she mastered a multi-million dollar sales manager role with ACCESS Destination Services.

76 September/October 2019 Exhibit City News

076_PoM_0919.indd 1

8/21/19 10:23 AM

Experience Transport Agency



Hourly, Daily & Weekly Packages Available







- MOBILE OFFICES - AIRPORT TRANSFERS - WIFI - LIVE STREAM If you like the ease of rideshare companies, then download our app Experience Transport Agency for IOS or APPLE

your furniture partners | ask about our new “powered up” collection

chicago 847.671.5494 | las vegas 702.798.6433 | www.anglesondesign.com @ExhibitCityNews

076_PoM_0919.indd 2

ExhibitCityNews.com September/October 2019 77

8/19/19 6:48 PM


Having conducted tradeshows for more than 15 years, Joel Martin’s true passion is experiential and event marketing. He was director of media sales at DEMN and VP of Brightbox Charge, a VC-backed mobile kiosk amenity now found in thousands of venues worldwide. He is a former board member of the International Technology Rental Association (IT-RA.org). Kelli Luebke comes to MeetingPlay with more than 13 years of experience in sales and event management. She was an account executive for Unbridled Solutions, an event management, production and creative agency, and a hotel sales manager with Omni Hotels and Marriott Indianapolis Place. Indianapolis-based Hamilton Exhibits has announced that the leadership and staff of ARK Media—a premier experiential engagement firm—will be joining the Hamilton team. “Our team is comprised of seasoned artists, passionate planners and strategic content creators,” says David Pott, former managing director at ARK, now director of engagement services at Hamilton. The engagement services team, including Tim Litostansky, Joy Morgan and David Pott, will be based in a new Hamilton office in the Philadelphia area, planned for 2020. Taking its global business in creating holistic brand experiences to greater heights, Cityneon announces its latest additions to its global creative team. Eddie Newquist, Robin Stapley and Gene Lubas join Cityneon’s U.S. subsidiary, Victory Hill Exhibitions, as executive creative directors. Newquist and Stapley will be based in L.A., while Lubas will be based in Las Vegas. Newquist was previously the chief creative officer and EVP, special projects design, of GES-Global Experience Specialists. He is an industry veteran, having close to 30 years of experience as an award-winning creative executive, designer, filmmaker

and inventor. Robin Stapley (left) was previously the VP of creative and design at GES and brings with him more than 20 years of design experience. He has created numerous award-winning exhibitions and attractions for several blockbuster-type, high-profile projects including for Warner Bros., HBO, Walt Disney Studios, Pixar, 20th Century Fox and National Geographic. Gene Lubas was the artistic director for Cirque Du Soleil and event production with Caesars Entertainment in Las Vegas. He was responsible for producing shows at the iconic Caesars Palace Cleopatra’s Barge and is currently on the faculty of The Nevada Ballet Theatre Academy. On Location, a nationwide provider of labor and management services for exhibits, events and environments, announces the expansion of its Las Vegas sales and operations team with the addition of Kim Wilkins as an account executive and ECN ACE “Rookie of the Year” William Goza (right) as floor manager—both to join the existing On Location Las Vegas I&D team. Industry veteran Wilkins has more than 20 years of I&D experience, having held various positions both in sales and operations. She started as a field service supervisor and was quickly promoted to a city manager and ultimately GM before moving into sales as a senior account executive. Goza, a former member of the decorators union in SoCal, moved to Las Vegas in December 2018. Transportation Management Services, Inc., the worldwide leader for delivery of transportation solutions for complex events, has added Gretchen Kihm Stegall (left) to its global business development

team. As VP, corporate development based in Chicago, Stegall will be leading the organization’s growth initiative in the corporate sector. In 2007, she founded Trifecta Marketing Resources, LLC, after serving in sales and marketing management roles for Ambassadors, American Golf Corporation and Resort Golf Group and as PCMA’s director of membership, chapter relations and databank services. EXPO Convention Contractors, Inc., a Miami-based, full-service tradeshow contractor, exhibit house and event production company, has added Hadley Dittmar (left) to the company’s sales and marketing team. The South Florida native joins EXPO after previously serving as a graphic designer and educator for the IMAG History and Science Center in Fort Myers, Fla. Edlen Electrical Exhibition Services, one of the nation’s leading independent temporary utility contractors to the tradeshow, convention and special event industry, welcomes two new GMs: Jaleh Browder has joined the San Diego team and Daniel Pete joined the San Antonio office. In addition, Rae Podrebarac has been promoted to assistant GM in the Seattle office. She will now oversee all of Edlen’s day-to-day operations at the Washington State Convention Center. A 25-year veteran of the hospitality industry, Browder has worked as an event sales and marketing manager; an exhibitor services manager at GES; a facility & catering sales manager at the San Diego Convention Center; and an operations/project manager for Sparks Exhibits. She is a member of the San Diego chapter of the Calif. Society of Association Executives (CalSAE), MPI, IAEE and PCMA. Pete has more than ten years of event production/management experience, having managed promotional events for NBC affiliate KSL5 News in Salt Lake

78 September/October 2019 Exhibit City News

076_PoM_0919.indd 3

8/21/19 10:23 AM

Champion Logistics Group has a transportation divison specializing in the coordination of trade shows and special events. Champion provides the most reliable and flexible trade show transportation in the industry.


076_PoM_0919.indd 4

ExhibitCityNews.com September/October 2019 79

8/19/19 6:48 PM


City. He spent five years producing 5K running events all over the U.S., Canada and Australia and served as an event sales manager for the Kansas City Chiefs. Prior to joining Edlen, Podrebarac was both an event manager and a booth manager. She joined Edlen in 2010 as an event manager and has been promoted three times. ExhibitTrader.com, Inc., a Dallas-based corporation, has named Corinne McMinn (right) as senior national account manager. McMinn brings more than a decade of tradeshow and account management experience. St. Louis, Mo.-based Gateway, dedicated to designing and fabricating innovative exhibits and displays, providing best-in-class event marketing services and executing forward-thinking experiential marketing solutions, has hired four new employees spread over three departments: Opportunity Manager Jen Batisto, Project Manager Jocelyn Kaza, Project Manager Assistant Michelle Mottin and Designer Shannon Silvestri. Aspen, Colorado-based Resorts | Mountains | Cities (RMC), the largest individually-owned DMC in North America, has appointed Drew Warwick to VP of business development. Warwick brings more than 20 years of global sales and hospitality experience and was previously director of sales, Rocky Mountain Region for Teneo Hospitality Group. He was a group sales manager at the Four Seasons Resort Biltmore and on the Four Seasons Denver opening team and was director of national accounts for The Broadmoor. He is currently a member of F.I.C.P. (Financial & Insurance Conference Professionals). Gary Collins has joined Torus Power, a Canadian power company that supplies the pro audio market with its line of toroidal-based isolation solutions. Kruk-Mullanaphy Media Group,

LLC, in the Washington, D.C. area, has been hired to represent RAI Amsterdam’s Intertraffic tradeshows for the U.S. and Canada markets. Bristol-based Brightelm has appointed Giulia Esposito (right) to focus on sponsorship and exhibition sales. Originally from Naples, Italy, Esposito brings more than 10 years’ experience in the events industry. The International Live Events Association proudly recognizes the following event professionals who recently earned the Certified Special Events Professional designation in the April 2019 testing window. Liz Bakunovich, CSEP, Epicurean Catering & Events, Detroit, Mich. Rachel Cullari, CSEP, HP Inc., Palmyra, Penn. Chloe Hice, CSEP, Hillcrest Country Club, Indianapolis, Ind. Nela Kovacovic, CSEP, Timewise Event Management, Edmonton, Alberta, Canada Carrie Lauck, CSEP, The Happy Hour Hostess, Va. Beach, Va. Chelsea Lawrie, CSEP, River City Events, Edmonton, Alberta, Canada Dana Macaulay, CSEP, Sonoma County Vintners, Santa Rosa, Calif. Larisa Morales, CSEP, San Antonio Detours, San Antonio, Tex. Craig T. Davis (left), CDME, president & CEO of VisitPITTSBURGH, has been named chairman of Destinations International for the 2019-2020 term. Davis has been CEO of VisitPITTSBURGH for seven years and has worked in the tourism/hospitality industry for more than three decades. International Market Centers has promoted Cain Brodie to general manager of Las Vegas Design Center, a collection of design-driven, open year-round showrooms located on the World Market

Center Las Vegas campus. The Indiana Convention Center & Lucas Oil Stadium welcomes Andrew Mallon as executive director and Visit Indy is pleased to welcome Janelle Johnson as their newest convention services manager. Spectra, providers of venue management to the St. Charles Convention Center, welcomes Kathleen McAlpine as GM at the award-winning facility. McAlpine has more than 30 years of experience in venue management including the St. Charles Convention Center, the Las Cruces Convention Center, the Port St. Lucie Civic Center, the Desert Botanical Garden in Phoenix and the Phoenix CC. VisitPITTSBURGH, the official tourism promotion agency for Pittsburgh and Allegheny County, has promoted Derek Dawson (left) to the position of senior director, partnership development.Since 2015, he’s been the development director for SportsPITTSBURGH, the sports development division. Destinations International (DI) announced that 31 industry leaders earned their Certified Destination Management Executive (CDME) designation at their convention in St. Louis, Mo. in July. VisitPITTSBURGH’s Brenda Hill, CDME, VP, destination services and Jennifer M. Vacek, CDME, CASE, director, convention sales, were recognized for their CDME certification. Bermuda businessman Dennie O’Connor, CTA, was named the 2019 International Certified Tourism Ambassador (CTA) of the Year, the first from outside the U.S. Sir Richard Branson’s Virgin Hotels announces Mary Giuliano as the managing director at the Hard Rock Hotel & Casino Las Vegas, which will soon rebrand as Virgin Hotels Las Vegas. Giuliano served as GM for the Vdara Hotel & Spa and has also held leadership roles at MGM Resort International, Treasure Island and CityCenter.

80 September/October 2019 Exhibit City News

076_PoM_0919.indd 5

8/19/19 6:48 PM



8/20/19 3:46 PM

THE D.E.A.L. By Jeanne Brei

Dining, Entertainment, Attractions & Lodging


Denver’s One-of-a-Kind Dining Experiences Founded by gold miners in 1858, Denver’s historical side includes dining. One of the most popular restaurants for time travelers is The Buckhorn Exchange. Opened in 1893, by “Shorty” Zeitz, and designated as a historic landmark, its walls are adorned with more than 500 stuffed game animals from all over the world. Glass enclosures are everywhere containing a large collection of antique pistols and rifles. Near downtown, Denver’s original steakhouse, with the first liquor license issued in the state, offers wild game dishes—platters containing buffalo, elk, quail, duck, alligator, Cornish game hen and rattlesnake—as well as steak, ribs, sandwiches, sausage and the infamous Rocky Mountain oysters (bull testicles). Dishes are deliciously prepared as they were back in 1893 and five U.S. Presidents have dined at the landmark including Teddy Roosevelt and Ronald Reagan. Or you could eat indoors with an outdoor theme at Beatrice & Woodsley. Created by artist and retauranteur Kevin Delk, Beatrice & Woodsley was completed in 2008. His vision of a remote rustic cabin design with a small aspen grove inside set aglow

by lantern light is a romantic tribute to two lovers from the 1800s. The atmosphere is very private and cozy with faux aspen trees seemingly growing from floor to ceiling. Or you could dine in a giant teepee! Forest Room 5 in the LoHi area was designed to be a family-friendly place where you can sit on a tree trunk stool and enjoy the woodsy atmosphere. The surreal indoor/outdoor eatery has a serene brook beneath a tree house and features outdoor fire pits as well as large teepees guests can dine in. Guests can even make their own s’mores, and breakfast is served all day. Other only-in-Denver experiences include restaurateur Justin Cucci’s macabre Linger and sexy Ophelia’s Electric Soapbox. Linger‘s décor embraces the restaurant’s past as the old mortuary Olinger (that once held the remains of Buffalo Bill), with a former church pew as the host table, coffin-shaped menus, vintage photographs, funeral fans and drinks served out of formaldehyde bottles. Known for its rooftop lounge and tapas, the “Olinger Mortuaries” sign by day changes to “Linger Eatuaries” at night when it lights up. Ophelia’s Electric Soapbox is located in an 1894-era Victorian brownstone on the National Register of Historic Places, that was once a brothel, turned peep show, turned adult video library. Ophelia’s is now a restaurant, bar and live music venue,

with a boudoir-style décor that honors the building’s past, and Ophelia, the muse. The sunken stage embodies a swanky Moroccan speakeasy feel as the multi-level “gastro-brothel” has stellar cocktails, bands, an outdoor patio, throwback peep shows and great brunches and dinners, featuring local, sustainably-sourced and organic products. Finally, one of Denver’s most romantic meals is at the historic and romantic inn and B&B, Castle Marne. It’s an exclusive meal for two served in Castle Marne’s evocative formal dining room. The fourcourse candlelight dinner is prepared by one of Denver’s top personal chefs, custom tailored to a couple’s preferences and includes soup, salad, entree and dessert with a focus on local, fresh ingredients. Couples are welcome to bring their own beverages, and there’s no corkage fee. The Buckhorn Exchange, 1000 Osage St., Denver 80204; (303) 534-9505; buckhorn.com | Beatrice and Woodsley, 38 S. Broadway St., Denver 80209; (303) 777-3505; beatriceandwoodsley. com | Forest Room 5, 2532 15th St., Denver 80211; (303) 433-7001; forestroom5.com | Linger Eatuary, 2030 W 30th Ave., Denver 80211; (303) 993-3120; lingerdenver.com | Ophelia’s Electric Soapbox, 1215 20th St., Denver 80202; (303) 993-8023; opheliasdenver.com | Castle Marne, 1572 Race St., Denver 80206; (303) 3310621; castlemarne.com/candlelight-dinners/

82 September/October 2019 Exhibit City News

082_TheDeal_0919.indd 1

8/21/19 10:24 AM

Photo by Jerilee Bennett

Linger Eatuaries


An only-in-Denver experience, Casa Bonita is the absolute mecca of theme restaurants with 52,000 square feet, seating for more than 1,000, more than 30 attractions, private dining rooms and large banquet areas. Built in 1974, generations of families have enjoyed the extraordinary Casa Bonita’s entertainment and ambience. The layout of the multi-level Spanish paradise allows children to explore more than 10,000 square feet of arcades and different themed rooms. The waterfall, designed to resemble the cliffs of Acapulco, is 30 feet high, and the pool is 14 feet deep. Their famous pink tower facade is 85 feet tall, and the dome, covered with 22-karat gold leaf, features a statue of Quahuatomec, the last Aztec emperor. Although the cafeteria-style food lines might not boast the best food, it’s the entertainment that happens every 15 minutes, the 30-foot waterfall, indoor cliff divers, pirate skits, arcades, mariachi band, puppet shows, fire jugglers, magicians, purple dragons, vintage photo booths, Black Bart’s secret hideout, and El Mercado gift shop that more than make up for the food (the unlimited sopapillas are delicious). Casa Bonita was

Just present a convention industry I.D.

Photo by Jerilee Bennett

From Indoor Cliff Divers to Dixieland Jazz, Denver Has It All


082_TheDeal_0919.indd 2

Casa Bonita Cliff Diver

featured on the hit show South Park (episode 76 from 2004) with an episode written from the writers’ childhood memories. Another neighborhood secret gem is the The Bull & Bush Pub and Brewery, which converted a Glendale dairy into a pub featuring live Dixieland bands (including Your Father’s Moustache) on Sunday nights. Twin brothers Dean and Dale Peterson opened it in 1971, modeling it after a British pub located in Hampstead Heath near London that dates back to 1645. They spared no expense bringing back original artifacts to give it an authentic feel—including the copper top bar. They’ve added an outdoor dining patio, and, in 1997, an award-winning brewery to go with their great food. In addition to “Best Beer in a Brewpub” in Westword’s Best of Denver and multiple awards at the Great American Beer Festival, their “MAN BEER” was given a Gold award at the World Beer Cup. Must also recommend Williams and

Graham “bookstore” with a hidden door in a bookcase that transports you to a 1920s speakeasy. Upstairs, there’s a game called “Decipher The Code,” an interactive puzzle game that once won, allows you access to the key to leave the room which is locked upon the start of the game. And El Chapultepec, a popular jazz club that opened in 1933 with great Mexican food, cool drinks and hot jazz and one of Esquire Magazine’s 50 best bars. Many famous musicians played here including the Marsalis brothers, Count Basie, Artie Shaw and local jazz bands just about every night of the week. Casa Bonita, 6715 West Colfax Ave., Lakewood, 80214; (303) 232-5115; casabonitadenver.com | Bull & Bush Brewery, 4700 Cherry Creek Dr. S., Glendale, 80246; (303) 759-0092; bullandbush. com | Williams and Graham, 3160 Tejon St., Denver, 80211; (303) 997-8886 williamsandgraham.com | El Chapultepec 1962 Market St., Denver, 80202; (303) 295-9126; www.thepeclodo.com

First Stella is on us Minutes away from the convention centers

She is a thing of beauty



ExhibitCityNews.com September/October 2019 83

8/21/19 10:25 AM

THE D.E.A.L. By Jeanne Brei

Dining, Entertainment, Attractions & Lodging

Fossil Trace Golf Course


From Dinosaur Tracks to Victorian Mansions, Denver’s Old West History Lives On Denver is ranked as the fourth most walkable downtown in the nation, but you can still ride the free shuttle bus on the 16th Street Mall—home to some of the most popular places to visit in Denver, like Union Station, Larimer Square (a trendy block of Victorian buildings with shops, cafes and restaurants), the D&F Tower (a two-thirds replica of the Campanile of St. Mark’s in Venice that was the highest building west of the Mississippi when it was built in 1909) and the LoDo (Lower Downtown) Historic District. Lined with 200 trees filled with nearly a million twinkle lights and 50,000 flowers, this festive, milelong pedestrian mall was designed by renowned architect I.M. Pei with a gray and pink granite pathway to resemble the pattern of a diamondback rattlesnake. It has a guided tour for Adults Only-Adventure where you can hear the stories and myths of Denver’s early residents like cowboys, gunslingers and desperados and see what used to be brothels and opium dens and hear ghost stories.

LoDo’s filled with turn-of-the-century warehouses, now home to 90 brewpubs, sports bars, restaurants and rooftop cafes. Stop by Rockmount Ranch Wear for a snap-button Western shirt at the store where they were invented; browse at the Tattered Cover Bookstore or sip a handcrafted beer at the Gov. John Hickenlooper’s Wynkoop Brewing Company. Close by is the State Capitol with free weekday tours and the prestigious Capitol Hill neighborhood with its many Victorian mansions. Historic Denver, Inc., rescued the home of Titanic survivor Margaret Tobin Brown in 1970 and began major restoration efforts in order to return the home’s interior and exterior to its original Victorian grandeur. Guided tours of The Molly Brown House Museum reach an average of 45,000 visitors a year, sharing the story of Margaret “Molly” Brown and Denver history. The museum hosts teas, luncheons, dinners and theater events such as Victorian Horrors (in October). The Fossil Trace public golf course opened in 2003, about 64-million years after the first dinosaurs walked where holes 11-15 now sit. Located in Golden, just 15 minutes from downtown Denver, it’s been voted the “Best Golf Course in Denver” twice. Triceratops footprints as well as other prehistoric creature’s fossils can be viewed by the 12th green. The Buffalo Bill Grave and Muse-

um opened in 1921 high atop Lookout Mountain with exhibits on Buffalo Bill’s life (as a Pony Express rider, army scout, buffalo hunter and showman), the Wild West shows, Indian artifacts including Sitting Bull’s bows and arrows, Western art and firearms. For those with strong nerves, drive to the museum on the hairpin Lariat Loop Drive and then continue to I-70, exit 254, to see a live herd of 40 buffalo in a natural setting—the Buffalo Herd Nature Preserve is the only city-maintained herd in the country (20 miles west of Denver). For decades, Hollywood westerns depicted a Wild West that was populated almost entirely by white people. The Black American West Museum, located in the former home of Colorado’s first black woman doctor, puts this myth to rest permanently by highlighting the prominent role blacks played in the settlement of Colorado as miners, soldiers, homesteaders, schoolteachers, ranchers, blacksmiths, cowboys and lawmen. Molly Brown House Museum, 1340 Pennsylvania St., Denver, 80203; (303) 832-4092; mollybrown. org | Fossil Trace Golf Course, 3050 Illinois St. Golden, 80401; 303.277.8750; fossiltrace.com | Buffalo Bill Grave and Museum, 987 1/2 Lookout Mountain Rd., Golden, 80401; (720) 865-2160; buffalobill.org | Black American West Museum, 3091 California St., Denver, 80205; (720) 2427428; bawmhc.org

84 September/October 2019 Exhibit City News

082_TheDeal_0919.indd 3

8/21/19 10:26 AM


Luxury & History at Brown Palace Hotel & Spa The historic Brown Palace Hotel and Spa, part of Marriott’s Autograph Collection, is the second-longest operating hotel in Denver and is one of the first atrium-style hotels ever built. It’s older than the state Capitol, was one of the first fireproof buildings in the country and has hosted almost every U.S. president since Teddy Roosevelt. A charter member of the National Trust for Historic Preservation’s Historic Hotels of America, the iconic hotel hosted the world leaders attending the G8 summit in 1997 and was featured in the 2017 Jane Fonda and Robert Redford film Our Souls at Night. Financed by early Denver developer Henry C. Brown (no relation to Titanic survivor Molly Brown who frequently stayed there), the Brown Palace Hotel opened in 1892 as an elegant, nine-story building that was the tallest in the city. At

a cost of $1.6 million and another $400,000 for furniture, the result was a luxurious hotel in which each of the 400 guest rooms had a window (thanks to the triangular design) and a fireplace. Onyx from Mexico was imported for the lobby, the Grand Salon (now the Onyx Room) on the second floor and the eighthfloor ballroom. The eight-story atrium at its center was topped by a stained-glass ceiling and a skylight. The building boasted elevators, steam heat, a private electric plant and a private artesian well dug 750 feet into the ground. Tunnels were also built under the hotel and were most likely used for coal carts, but old rumors say guests in the early 1900s also used them to access a brothel across the street. Owner Claude Boettcher, an avid collector of model ships, converted a former tearoom into the Ship Tavern, a wood-paneled pub that put his clippers

on display. Opened in 1934, it is now the hotel’s oldest restaurant. When The Beatles played Red Rocks in 1964, they stayed at the Brown Palace (in the Beatles Suite); the hotel later sold oneinch squares of the sheets they slept on for 25 cents each. Today, there are 241 guestrooms and suites, including the new Signature Inclusive rooms. Amenities include twice-daily maid service, plush terry robes, complimentary wi-fi in lobby and pure artesian water from its swell. The hotel boasts six restaurants and bars, a boutique spa and nearly 20,000 sq.ft. of meeting space. Its latest renovations were a $10.5 million effort that included new meeting space, guest room redecorations and a three-year restoration of the hotel’s sandstone façade. The Brown Palace Hotel & Spa, 321 17th Street, Denver, 80202; (303) 297-3111; brownpalace.com

General Service Contracting Professional Installation & Dismantle Labor Custom Exhibit Rentals Event Planning


082_TheDeal_0919.indd 4

ExhibitCityNews.com September/October 2019 85

8/21/19 10:26 AM

Tradeshow Calendar TRADESHOW RECAPS by Amadeus Finlay



American Dental Association/Fédération Dentaire Internationale World Dental Congress, Sept. 4-8, Moscone Center

With the airline industry enjoying an extended upswing, more than 1,400 aviation professionals touched down in Nashville in early September to explore the latest in Mile High trends and technology. A “newly optimized” Wed.Sat. schedule designed for a more streamlined experience than previous years, with the show offering up a range of educational and networking opportunities, as well as a day of golf at the award-winning Hermitage Presidents Reserve. Exhibitors included industry heavyweights Embraer, Bombardier and Pratt & Whitney, alongside supporting players such as PPG, Sky Mart and KF Aerospace. Fallen giant Boeing also made an appearance, albeit in a modest 10’ x 20’ space. For more info, visit raa.org/convention

ADA/FDI WDC may not be easiest show acronym to swallow, but there is no denying the bite of one of the world’s leading dental meetings. Returning to the Windy City for the first time since 2012, ADA/FDI WDC blew attendees away with the latest discoveries from the dental industry. However, the event’s clout has been dimming over the past few years. Attendance declined from 21,491 in 2015 to 16,868 last year in Honolulu; a paltry 13,666 attendees made it to Atlanta in 2017. Nevertheless, the show floor was a monster, hosting a slew of exhibits in the 20’x40’, 50’x50’ and 50’x60’ range. Of course, nothing says dental like a Hollywood actor, and attendees were treated to a bit of Marky Mark Wahlberg’s good vibrations in the keynote speech. Next year’s show will be held in Orlando, before shifting to Vegas in 2021 and Houston the year after. For more info, visit world-dental-congress.org



Natural Products Expo East, Sept. 12-14, Baltimore CC

American Public Works Association/Public Works Expo, Sept. 8-11, Washington State CC

Regional Airline Association, Sept. 4-7, Music City Center

With three show floors, 21,600 attendees and more than 1,100 exhibitors, this year’s NPEE has all the makings of a classic. But with all that traffic, be sure to get there early; exhibit halls open at 10 a.m. on all three days, with doors closing at 6 p.m. on Thurs. and Fri. , and 4 p.m. on Sat. Looking for a bargain? Show specials are available online, and include—among other attractions—reduced costs on a range of CBD-based products. The three-day event also includes the hotly anticipated Pitch Slam Semi-Finals Competition, where pre-selected brands will pitch their wares to experts and investors for the chance to win a myriad of prizes, including a free booth at Expo East 2020. Last but not least, entrepreneurs with an eye on the future should attend the Hemp & CBD Summit, running from 9 a.m.-5 p.m. on Sept. 11. For more info, visit expoeast.com

Sponsored by Caterpillar, Bobcat and Volvo (among others), PWE will see 650 exhibitors from across the world descend on Seattle for four days of all things public works. An estimated 8,500 visitors are set to attend, with a jampacked education and networking schedule including “The Core Competencies of Resilience” and “How Golf Course Hazards Can Reduce Neighborhood Flooding.” Showing a Top 5 Trending Technology? APWA will highlight all exhibitors developing innovative solutions within the smart cities, cybersecurity, asset management technology, automated/ connected vehicles and augmented reality fields. Show management has announced that they will be, “trying out more new formats and… [will] continue to experiment with other trending ideas.” For more info, visit pwx.apwa.net

86 September/October 2019 Exhibit City News

086_Tradeshow_Calendar_0919.indd 1

8/21/19 10:26 AM

See complete listing of shows online at ExhibitCityNews.com/tradeshow-calendar


Food & Nutrition Conference & Expo, Oct. 26-29, Pennsylvania CC Four days, 350 exhibitors and one huge exhibit hall, FNCE is one of the most comprehensive meetings for food and nutrition professionals on the planet. The show is predicted to attract more than 11,640 attendees from the world’s leading brands to discuss the latest innovations in diet and nutrition. Surveys show that 88 percent of attendees are actively seeking new products and business opportunities, while the show floor will be divided into a number of zoned spaces, including the Gut Pavilion, the Natural & Organic Pavilion and Technology for Practice Pavilion. As always, education is the anchor point to FNCE, and with over 300 sessions, attendees can take advantage of short, engaging 15-minute discussions on all the industry’s hot topics. Attendees requested more networking events and this year sees the debut of the first ever FNCE Networking Social. The event will take place immediately following Opening Session in the Grand Hall of the Pennsylvania CC. Fall beverages, including hot apple cider, will be served. For more info, visit eatrightfnce.org


Society for Neuroscience, Oct. 19-23, McCormick Place SFN is the place to be, and more than 30,000 attendees from across the world are set to join forces with 682 exhibitors for this pre-Halloween soiree on Chicago’s south side. Expect nearly 14,000 abstracts based on new research, but it’s been a busy summer for SFN leadership; Gina Turrigiano was nominated president-elect and Julio Ramirez is the incoming treasurer-elect. Elected incoming councilors, Brian MacVicar and Katherine Roche will also step up to the board. Photographers beware! There are a host of new rules for camera operators, so check out: sfn.org/Meetings/ Meeting-Policies-and-Guidelines/Photography-Policy for more info. As for exhibitors, installation begins at 8 a.m. on October 16, with set-up ending at 10 a.m. on the 19th. For more info, visit sfn.org @ExhibitCityNews

086_Tradeshow_Calendar_0919.indd 2


Canadian Manufacturing Technology Show, Sept. 30–Oct. 3, The International Centre One of the biggest events to hit Canada this fall, CMT will see a plethora of heavyweight brands join more than 6,120 attendees for four, action-packed days in downtown Toronto. Spread across three exhibit floors, hall 1 will be dedicated to advanced manufacturing (including automation, robots and IoT), while halls 2-4 will be given over to machining and networking. As always, CMTS is a hotbed for new ideas, with products making their debut including a HEPA-certified dust extractor made by Mirka Canada, and a new motion terminal from Festo. Attendees can also expect live equipment demonstrations, as well as a number of opportunities for learning and networking. For exhibitors, last minute dates include September 27, when direct and courier shipments can begin to arrive at the CC. For more info, visit cmts.ca

ExhibitCityNews.com September/October 2019 87

8/19/19 9:06 PM

Tradeshow Calendar U.S. CENTRAL Show Colorado Association of Realtors - CAR REfresh Expo International Pump Users Symposium & Turbomachinery Symposium - TurboLab CEDIA - Custom Electronic Design & Installation Association Society of Exploration Geophysicists - SEG Roofing Contractors Association of Texas - RCAT Colorado Hospital Association Annual Meeting - CHA Colorado Association of Libraries - CAL Texas Association of School Boards - TASA/TASB Convention Solar Power International - SPI DUG Eagle Ford - Developing Unconventional Gas Orthopaedic Trauma Association - OTA Southwest Veterinary Symposium - SWVS Emergency Nurses Association Annual Meeting - ENA Independent Electrical Contractors Electric Expo - IEC Con Fall Toy Preview - TIA Imprinted Sportswear Fort Worth - ISS American Association of State Transportation Officials - AASHTO BreakBulk Transportation Conference & Exhibition National Association of Housing & Redevelopment - NAHRO Southwest Dental Conference American Association of Neuromuscular Medicine - AANEM Minnesota Educator Academy - MEA American College of Osteopathic Surgeons - ACOS American Association of Blood Banks - AABB Annual Meeting Medical Design & Manufacturing - MD&M Minneapolis PRINTING United - Specialty Graphic Imaging Association - SGIA Texas Society of Architects - TSA Joint Federal Pharmacy Seminar - JFPS American College of Emergency Physicians - ACEP

You Built It!

Start 09/05 09/10 09/10 09/15 09/18 09/18 09/19 09/20 09/23 09/24 09/25 09/26 09/29 10/02 10/02 10/03 10/05 10/08 10/10 10/10 10/16 10/17 10/19 10/19 10/23 10/23 10/24 10/27 10/27

End 09/05 09/12 09/14 09/20 09/20 09/20 09/21 09/22 09/26 09/26 09/28 09/29 10/02 10/05 10/04 10/05 10/09 10/10 10/12 10/11 10/19 10/17 10/23 10/22 10/24 10/25 10/25 10/30 10/30

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

Venue Colorado CC George R. Brown CC Colorado CC Henry B. Gonzalez CC Gaylord Texan Vail Marriott Mountain Resort Embassy Suites Kay Bailey Hutchison CC Salt Palace CC Henry B. Gonzalez CC Colorado CC Henry B. Gonzalez CC Austin CC America’s Center Dallas Market Center Ft. Worth CC Marriott St. Louis Grand George R. Brown CC Henry B. Gonzalez CC Kay Bailey Hutchison CC JW Marriott St. Paul Rivercentre The Broadmoor Henry B. Gonzalez CC Minneapolis CC Kay Bailey Hutchison CC Moody Gardens CC Hilton Anatole Colorado CC

All Information Is Subject to Change*

City Denver Houston Denver San Antonio Dallas Vail Loveland Dallas Salt Lake City San Antonio Denver San Antonio Austin St. Louis Dallas Ft. Worth St. Louis Houston San Antonio Dallas Austin St. Paul Colorado Springs San Antonio Minneapolis Dallas Galveston Dallas Denver


Att 1600 5500 20K 6488 1000 4500 1200 8000 19.8K 5912 1400 2675 3500 2000 2637 5300 1000 5000 1500 11K 1500 10K 1300 5000 5915 24K 3000 1000 7550

Exh 100 360 500 370 94 95 85 400 850 476 60 225 245 84 292 240 85 310 100 335 50 300 50 155 572 612 285 125 414

Nsf 16000 48300 376K 123K 20000 10000 11000 60000 285K 54120 25000 42600 33900 24000 94144 49100 11000 60000 13400 42000 20000 33000 5000 55300 79990 290K 27500 18000 89000

Industry Real Estate Petroleum, Oil & Plastics Electrical & Electronics Energy Building & Construction Healthcare Libraries Education Renewable Energy Petroleum, Oil & Plastics Medical & Healthcare Medical & Healthcare Medical & Healthcare Electrical & Electronics Toys and Hobbies Apparel Government Transportation Real Estate Medical & Healthcare Medical & Healthcare Education Medical & Healthcare Medical & Healthcare Medical & Healthcare Printing Building & Construction Medical & Healthcare Medical & Healthcare


88 September/October 2019 Exhibit City News

086_Tradeshow_Calendar_0919.indd 3

8/19/19 9:07 PM

See complete listing of shows online at ExhibitCityNews.com/tradeshow-calendar

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

U.S. MIDWEST Show GSX - Global Security Exchange Illinois Health Care Association Annual Convention - IHCA American Society of Nuclear Cardiology - ASNC American Health Information Management Assn - AHIMA American Society for Radiation Oncology - ASTRO National Association of Elevator Contractors - NAEC Illinois Municipal League Weftec - Water Environment Federation BusCon HIDA Steamlining Healthcare Conference North American Spine Society - NASS World Dairy Expo Ohio Dental Association - ODA PRINT Premiere Beauty Classic Process Expo - FPSA Club Industry American Academy of Child & Adolescent Pyschiatry - AACAP Motion + Power Technology Expo Michigan Restaurant & Lodging Show Society for Neuroscience - SfN American Vacuum Society - AVS Illinois Library Association Annual Conference - ILA The ASSEMBLY Show International Association of Chiefs of Police - IACP National Funeral Directors Association - NFDA Ohio Transportation Engineering Conference - OTEC National FFA Convention - Future Farmers of America National Student Nurses’ Association Midyear Conference - NSNA

All Information Is Subject to Change*

Start 09/08 09/09 09/12 09/14 09/15 09/16 09/19 09/21 09/23 09/24 09/25 10/01 10/03 10/03 10/06 10/08 10/09 10/14 10/15 10/15 10/19 10/20 10/22 10/22 10/26 10/27 10/29 10/30 10/31

End 09/12 09/12 09/15 09/18 09/18 09/19 09/21 09/25 09/25 09/26 09/28 10/05 10/06 10/05 10/07 10/11 10/11 10/19 10/17 10/16 10/23 10/25 10/24 10/24 10/29 10/30 10/30 11/02 11/03

Venue McCormick Place DoubleTree by Hilton Chicago Marriott McCormick Place McCormick Place DeVos Place CC Hilton Chicago McCormick Place Indiana CC Hyatt Regency O’Hare

City Chicago Springfield Chicago Chicago Chicago Grand Rapids Chicago Chicago Indianapolis Chicago Chicago Alliant Energy Center Madison Columbus McCormick Place Chicago Greater Columbus CC Columbus McCormick Place Chicago Hilton Chicago Chicago Hyatt Regency Chicago Chicago Cobo Center Detroit Suburban Collection Novi McCormick Place Chicago Greater Columbus CC Columbus Tinley Park CC Tinley Park Donald E. Stephens CC Rosemont McCormick Place Chicago McCormick Place Chicago Greater Columbus CC Columbus Indiana CC Indianapolis Chicago


Att 18.3K 2500 1800 4000 7427 2500 3500 17K 1785 3500 3322 72K 4972 22K 7100 20K 4000 5000 3000 5500 30K 3300 1500 3000 14K 5831 3500 70K 1500

Exh 708 215 70 225 202 175 160 981 132 300 341 863 200 491 116 3.3K 250

Nsf 227K 22200 13000 60000 115K 50000 16000 297K 56390 40000 92000 561K 31700 232K 32200 100K 36500

200 225 573 200 175 295 783 392 250

42000 30000 102K 90000 20000 40000 172K 96300

130K 125 11000

Industry Security Medical & Healthcare Medical & Healthcare Medical & Healthcare Medical & Healthcare Building & Construction Government Water Transportation Medical & Healthcare Medical & Healthcare Food & Beverage Medical & Healthcare Printing Beauty & Healthcare Food & Beverage Sporting Goods & Rec. Medical & Healthcare Manufacturing Hotels & Resorts Medical & Healthcare Science Libraries Manufacturing Fire & Fire Protection Funeral Industry Transportation Agriculture & Farming Medical & Healthcare

Where Can You Find Industry Features, Maps, Insider Information, Shop Talk And Free Stuff?

Exhibit City News, of Course!

Sign up for six stunning, full-color issues of ECN and get our very special 20th anniversary edition, 52 weekly digital updates and free stuff to wear proudly! GO TO EXHIBITCITYNEWS.COM/SUBSCRIBE OR CALL 702.309.8023


086_Tradeshow_Calendar_0919.indd 4

ExhibitCityNews.com September/October 2019 89

8/19/19 9:07 PM

Tradeshow Calendar U.S. NORTHEAST Show Veterinary Emergency and Critical Care Society - IVEECS Channel Partners Evolution Natural Products Expo East American Association of Oral & Maxillofacial Surgeons - AAOMS Air, Space & Cyber Conference & Technology Exposition Healthcare Facilities Symposium & Expo The MEDTECH Conference powered by AdvaMed National Recreation & Park Association - NRPA American Academy of Family Physicians - AAFP FMX New England Design-2-Part Show Northeast Sustainable Energy Association - NESEA BuildingEnergy NYC Northeastern Society of Orthodontists - NESO iMAPS - International Symposium on Microelectronics Buffalo Niagra Dental Meeting ID Week - Infectious Diseases Society of America CONSTRUCT American Society for Reproductive Medicine - ASRM American Public Transportation Association - APTA TRANSform Conference Atlantic Coast Veterinary Conference - ACVC Association of the US Army Annual Meeting - AUSA Connected Health Conference Metalcon International National Association of Broadcasters - NAB Show New York Audio Engineering Society Convention - AES CHEM SHOW New York State School Boards Association - NYSSBA PDN Photoplus International Conference + Expo American Osteopathic Assoc.- AOA - Osteopathic Medical Conf. & Expo - OMED Food & Nutrition Conference & Expo - FNCE

Start 09/06 09/09 09/11 09/16 09/16 09/17 09/23 09/24 09/24 09/25 09/26 09/27 10/01 10/02 10/02 10/09 10/12 10/13 10/14 10/14 10/16 10/16 10/16 10/16 10/22 10/24 10/24 10/25 10/26

End 09/10 09/12 09/14 09/21 09/18 09/19 09/25 09/26 09/28 09/26 09/26 09/28 10/03 10/04 10/06 10/11 10/16 10/16 10/17 10/16 10/18 10/18 10/17 10/18 10/24 10/26 10/26 10/28 10/29

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

Venue Gaylord National Walter E. Washington CC Baltimore CC Boston CC Gaylord National Hynes CC Boston CC Baltimore CC Pennsylvania CC Royal Plaza Trade Center Convene Old Slip Seaport World Trade Center Hynes CC Buffalo Niagra CC

City Washington Washington Baltimore Boston Washington Boston Boston Baltimore Philadelphia Marlborough New York Boston Boston Buffalo Washington Gaylord National Washington Philadelphia Marriott Marquis New York Atlantic City CC Atlantic City Walter E. Washington CC Washington Boston David L. Lawrence CC Pittsburgh Javits Center New York Javits Center New York Javits Center New York Rochester Javits Center New York Baltimore Philadelphia

All Information Is Subject to Change*


Att 4000 2500 22K 5000 9000 2008 3000 8000 11K 1861 2679 1700 2500 2904 4000 3500 8900 16K 2000 31K 2500 5525 15K 16K 5074 2200 18K 10K 12K



100 1.1K 200 91 190 125 385 359 236 110 100 200 110 84 244 223

15000 154K 54200 13800 19000

156 682 225 300 362 311 276 173 221 180 350

16900 330K

200K 58500 24300 13000 25000 14900 35300 52000

70200 63011 34000 31900 13608 78985 39600

Industry Medical & Healthcare Communications Food & Beverage Medical & Healthcare Aerospace & Aviation Medical & Healthcare Medical & Healthcare Sporting Goods & Rec. Medical & Healthcare Manufacturing Renewable Energy Medical & Healthcare Electrical & Electronics Medical & Healthcare Medical & Healthcare Real Estate Medical & Healthcare Transportation Medical & Healthcare Military Medical & Healthcare Metalworking Communications Electrical & Electronics Chemical Education Printing Medical & Healthcare Medical & Healthcare

PUT YOUR BUSINESS ON THE MAP! Showcase your regional services with a calendar sponsorship. Contact Sales@ExhibitCityNews.com For Rates and Details. (Design Services Available) 90 September/October 2019 Exhibit City News

086_Tradeshow_Calendar_0919.indd 5

8/19/19 9:07 PM

See complete listing of shows online at ExhibitCityNews.com/tradeshow-calendar

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

U.S. NORTHWEST Show America’s Dental Meeting - ADA & FDI World Dental Congress Association of Pediatric Hematology/Oncology Nurses-APHON PWX - Public Works Expo - American Public Works Association - APWA PCB Design Conference West AWEA Wind Resource & Project Energy Assessment Conf. American Association of Cardiovascular & Pulmonary Rehabilitation - AACVPR American Society for Pain Management Nursing TCT - Transcatheter Cardiovascular Therapeutics Symposium American Fisheries Society Annual Meeting Materials Science & Technology MS&T Self-Insurance Institute of America - SIIA RoboBusiness National Precast Concrete Association - NPCA Annual Convention World Millwork Alliance ARM Techcon - ARM Technology Conference Northern California Facilities Expo American Academy of Ophthalmology - AAO Washington State Medical Association - WSMA Home Care & Hospice Expo - NAHC Sacramento International Auto Show Congress of Neurological Surgeons Annual Meeting Internet Librarian IWLPC - Int’l Wafer-Level Packaging Conference Wild West Veterinary Conference Pilates Method Alliance - PMA Annual Meeting Abilities Expo - Bay Area American Bankers Association - Annual Convention - ABA FireShowsWest IARP Forensic Conf. - International Assoc. of Rehabilitation Professionals


086_Tradeshow_Calendar_0919.indd 6

All Information Is Subject to Change*

Start 09/04 09/05 09/08 09/09 09/10 09/18 09/18 09/25 09/29 09/29 09/30 10/01 10/03 10/06 10/08 10/09 10/12 10/12 10/13 10/18 10/19 10/21 10/22 10/23 10/23 10/25 10/27 10/28 10/31

End 09/08 09/07 09/11 09/12 09/11 09/21 09/21 09/29 10/03 10/03 10/02 10/03 10/05 10/10 10/10 10/10 10/15 10/13 10/15 10/20 10/23 10/23 10/24 10/26 10/26 10/27 10/29 10/30 11/02

Venue Moscone Center Marriott San Jose Washington State CC Santa Clara CC Hyatt Regency Oregon CC Portland Marriott Downtown Moscone Center Reno-Sparks CC Oregon CC Marriott Marquis Santa Clara CC Hyatt Regency The Peppermill Resort San Jose CC Santa Clara CC Moscone Center Hilton Seattle Airport Washington State CC CalExpo

City San Francisco San Jose Seattle Santa Clara Renton Portland Portland San Francisco Reno Portland San Francisco Santa Clara Seattle Reno San Jose Santa Clara San Francisco Seattle Seattle Sacramento San Francisco Monterey Marriott Monterey DoubleTree by Hilton San Jose Grand Sierra Resort & Casino Reno Monterey San Mateo County Event Center San Mateo Washington State CC Seattle Grand Sierra Resort & Casino Reno Hilton Portland Downtown Portland


Att 35K 750 8500

12K 1900 3200 1700

Exh Nsf Industry 379 88900 Medical & Healthcare Medical & Healthcare 650 105K Building & Construction Engineering 14 1120 Renewable Energy 30 8000 Medical & Healthcare Medical & Healthcare 149 69400 Medical & Healthcare 60 6000 Fishing Manufacturing Insurance



300 1100

4500 1200 24K 2500 2778


Building & Construction 150 75000 Computers & Apps 160 21500 Plant Eng. & Operations 573 232K Medical & Healthcare Medical & Healthcare Medical & Healthcare 300 Automotive & Trucking Medical & Healthcare 200 Computers & Apps Mat. Handl., Pkg & Logistics



Medical & Healthcare Sporting Goods & Rec. Medical & Healthcare Banking Fire & Fire Protection Healthcare

ExhibitCityNews.com September/October 2019 91

8/19/19 9:07 PM

Tradeshow Calendar U.S. SOUTHEAST Show Imprinted Sportswear Orlando - ISS Surf Expo American Academy of Otolaryngology - OTO Expo Florida Restaurant & Lodging Show - FRA - PMQ’s Pizza Show Glassbuild America Travel Industry Exchange The Landscape Show - FNGLA Americas Food & Beverage Trade Show & Conference - IFE National Association for College Admission Counseling - NACAC Industrial Fabrics Assoc. International - IFAI Expo Americas International Construction & Utility Equipment Expo - ICUEE NACS Show - National Association of Convenience Stores Firehouse Expo American Nurses Credentialing Center National Magnet Conf. - ANCC International Literacy Association - ILA American Health Care Association - AHCA National Minority Supplier Development Council - NMSDC EMS World Expo Sunbelt Agricultural Exposition Green Industry and Equipment Expo - GIE+Expo Anesthesiology - American Society of Anesthesiologists - ASA International City/County Management Association - ICMA Premier Birmingham - Beauty Show Association of Records Managers & Administrators - ARMA Medtrade SOUTH-TEC - SME American Academy of Optometry - AAOPT Air Cargo Americas Fort Lauderdale International Boat Show - FLIBS

Start 09/05 09/05 09/15 09/15 09/17 09/18 09/19 09/23 09/26 10/01 10/01 10/01 10/08 10/10 10/10 10/13 10/13 10/14 10/15 10/16 10/19 10/20 10/20 10/21 10/21 10/22 10/23 10/29 10/30

End 09/07 09/07 09/18 09/16 09/19 09/20 09/21 09/24 09/28 10/04 10/03 10/04 10/12 10/12 10/13 10/16 10/16 10/18 10/17 10/18 10/23 10/23 10/21 10/23 10/23 10/24 10/27 10/31 11/03

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

Venue Orange County CC Orange County CC Morial CC Orange County CC Georgia World Congress Center Astor Crowne Plaza Orange County CC Miami Beach CC Kentucky International CC Orange County CC Kentucky Exposition Center Georgia World Congress Center Music City Center Orange County CC Morial CC

All Information Is Subject to Change*

City Orlando Orlando New Orleans Orlando Atlanta New Orleans Orlando Miami Louisville Orlando Louisville Atlanta Nashville Orlando New Orleans Orlando Georgia World Congress Center Atlanta New Orleans Spence Field Moultrie Kentucky Exposition Center Louisville Orange County CC Orlando Music City Center Nashville Birmingham Jefferson Conv. Birmingham Gaylord Opryland Nashville Georgia World Congress Center Atlanta Greenville CC Greenville Orange County CC Orlando Miami Airport & CC Miami Ft. Lauderdale Broward County CC


Att 7084 27K 5500 15K 7634 3000 7000 6284 5000 5488 17K 25K 13K 7797 8000 2500 6000 5700 80K 18K 9902 2819 11.5K 2500 3281 4219 5600 6903 110K

Exh 140 1K 300 600 364 294 450 306 200 409 801 1.2K 347 276 200 354 550 360 1.2K 615 297 200 202 200 350 439 168 200 1.2K

Nsf 24500 250K 71000 90000 112K 70000 75500 44000 50000 103K 1.1M 432K 90400 44700 50000 63480 85000 120K 117K 706K 73200 27500 50658 100K 85509 71700 29500 20000 250K

Industry Apparel Sporting Goods & Rec. Medical & Healthcare Hotels & Resorts Ceramics & Glass Travel Industry Agriculture & Farming Food & Beverage Education Textiles Building & Construction Stores & Store Fittings Fire & Fire Protection Medical & Healthcare Education Medical & Healthcare Government Medical & Healthcare Agriculture & Farming Building & Construction Medical & Healthcare Government Beauty & Healthcare Business Medical & Healthcare Manufacturing Medical & Healthcare Aerospace & Aviation Boats

Where Can You Find Industry Features, Maps, Insider Information, Shop Talk And Free Stuff?

Exhibit City News, of Course!

Sign up for six stunning, full-color issues of ECN and get our very special 20th anniversary edition, 52 weekly digital updates and free stuff to wear proudly! GO TO EXHIBITCITYNEWS.COM/SUBSCRIBE OR CALL 702.309.8023

92 September/October 2019 Exhibit City News

086_Tradeshow_Calendar_0919.indd 7

8/19/19 9:07 PM

See complete listing of shows online at ExhibitCityNews.com/tradeshow-calendar

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

U.S. SOUTHWEST Show Self Storage Convention & Exposition Fall - SSA InterDrone - The International Drone Conf. & Exhibition American Society for Surgery of the Hand - ASSH International Baking Industry Expo - IBIE National Safety Council - NSC IMEX America National Electrical Contractors Association - NECA Association for Supply Chain Management - ASCM THE EXPERIENCE Conference & Trade Show Vision Expo West Plastic Surgery - American Society of Plastic Surgeons - ASPS Pack Expo Las Vegas Westec - SME California REALTOR EXPO CAMX - Composites and Advanced Materials Expo American Orthotic & Prosthetic Association - AOPA BICSI Fall Conference & Exhibition Global Gaming Expo - G2E SupplySide West Produce Marketing Association - Fresh Summit - PMA Wastecon - SWANA GSMA Mobile World Congress Americas National Business Aviation Convention & Exhibition - NBAA ABC Kids Expo National Community Pharmacists Association - NCPA International Society for Pharmaceutical Engineering - ISPE Association of Corporate Counsel - ACC HLTH - The Future of Healthcare Money 20/20

All Information Is Subject to Change*

Start 09/03 09/03 09/05 09/07 09/09 09/10 09/14 09/16 09/18 09/18 09/20 09/23 09/24 09/24 09/24 09/25 09/29 10/14 10/15 10/17 10/21 10/22 10/22 10/23 10/26 10/27 10/27 10/27 10/27

End 09/06 09/06 09/07 09/11 09/11 09/12 09/17 09/18 09/20 09/21 09/23 09/25 09/26 09/26 09/26 09/28 10/03 10/17 10/19 10/19 10/24 10/24 10/24 10/25 10/29 10/30 10/30 10/30 10/30

Venue MGM Grand Rio All-Suite Hotel & Casino Caesars Palace Las Vegas CC San Diego CC Sands Expo Mandalay Bay The Mirage Paris Las Vegas Sands Expo San Diego CC Las Vegas CC Long Beach CC Los Angeles CC Anaheim CC San Diego CC Mandalay Bay Sands Expo Mandalay Bay Anaheim CC Phoenix CC Los Angeles CC Las Vegas CC Las Vegas CC San Diego CC Phoenix CC MGM Grand The Venetian

City Las Vegas Las Vegas Las Vegas Las Vegas San Diego Las Vegas Las Vegas Las Vegas Las Vegas Las Vegas San Diego Las Vegas Long Beach Los Angeles Anaheim San Diego Las Vegas Las Vegas Las Vegas Anaheim Phoenix Los Angeles Las Vegas Las Vegas San Diego Las Vegas Phoenix Las Vegas Las Vegas


Att 2500 3518 3500 23K 13K 4500 10K 2500 3300 12K 3711 30K 7466 8000 8500 2500 3800 24K 11K 21K 3000 25K 25K 6000 3000 2500 3300 5000 11.5K

Exh 100 155 130 713 895 1.8K 300 150 190 460 270 2K 412 200 500 160 220 408 1.1K 673

Nsf 50000 22200 25000 351K 176K 140K 55000 59000 29600 174K 120K 900K 98350 40000 40200 40000 28000 260K 186K 252K

Industry Physical Distribution Aerospace & Aviation Medical & Healthcare Food & Beverage Medical & Healthcare Electrical & Electronics Plant Eng. & Operations Building & Construction Medical & Healthcare Healthcare Mat. Handl., Pkg & Logistics

Manufacturing Real Estate Manufacturing Medical & Healthcare Electrical & Electronics Gaming & Entertainment Food & Beverage Food & Beverage Waste Management 1K 298K Communications Aerospace & Aviation 1.1K 1M 700 200K Apparel 231 36700 Medical & Healthcare 280 13000 Medical & Healthcare Financial & Legal Medical & Healthcare 150 36196 Financial & Legal

• Delivery in Las Vegas, FedEx/UPS to all cities • Be a HERO use Horizon Print Solutions and make it EZ • Everything for your show or event from a top quality 25 year supplier!

Color Printing • Rack cards • Brochures • Booklets • Everything else @ExhibitCityNews

086_Tradeshow_Calendar_0919.indd 8

Meeting & Event Supplies • Lanyards & Credentials • Binders, Tabs and inserts • Tote Bags & Inserts • Tickets & Programs

Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards

ExhibitCityNews.com September/October 2019 93

8/19/19 9:07 PM

Tradeshow Calendar CANADA Show The National Franchise & Business Opportunities Show International Association of Assessing Officers - IAAO IEEE Petroleum and Chemical Industry Technical Conference Oil Sands Trade Show & Conference Security Canada Atlantic - CANASA Canadian Health Food Association - Expo East - CHFA Canadian Dental Association - CDA National Conference National Pet Industry Trade Show International Bridge, Tunnel and Turnpike Association IBTTA The National Franchise & Business Opportunities Show Canadian Healthcare Engineering Society - CHES The Canadian Coffee & Tea Show Union of BC Municipalities - UBCM CanWest - Horticulture Trade Show Interior Design West - IDSWest IMATS - International Make-up Artists Trade Show Canadian Manufacturing Technology Show - CMTS SPE Annual Technical Conference & Exhibition - ATCE Waste & Recycling Expo Canada NACE Northern Area Eastern Conference Grocery Innovations Canada - GIC CONTEC - Quebec Security Canada Central - CANASA Thompson Okanagon Dental Society

Att = Attendance | CC=CC | Exh = Exhibitors | Nsf = Net Square Feet

Start 09/07 09/08 09/09 09/10 09/11 09/12 09/12 09/15 09/15

End 09/08 09/11 09/12 09/11 09/11 09/15 09/14 09/16 09/17

Venue International Centre Scotiabank CC Vancouver CC Suncor Community Centre Casino New Brunswick Metro Toronto Congress Center TCU Place International Centre Halifax CC

09/21 09/22 09/22 09/23 09/25 09/26 09/28 09/30 09/30 10/09 10/20 10/22 10/22 10/23 10/24

09/22 09/24 09/23 09/27 09/26 09/29 09/29 10/03 10/02 10/10 10/23 10/23 10/22 10/24 10/26

Shaw Conference Centre Saskatoon Arts & CC Toronto Congress Centre Vancouver CC TRADEX Vancouver CC Metro Toronto Congress Center International Centre BMO Centre Enercare Center Courtyard by Marriott Ottawa Toronto Congress Centre

All Information Is Subject to Change*

City Toronto Niagra Falls Vancouver Ft. McMurray Moncton Toronto Saskatoon Mississauga Halifax


Att 5000 1200

Edmonton Saskatoon Toronto Vancouver Abbotsford Vancouver Toronto Toronto Calgary Toronto Ottawa Toronto Quebec City Toronto Congress Centre Toronto Delta Grand Okanagan Resort Kelowna


1600 300 1300

5700 200 3800 10K 1811

4000 20K 6120 7500 2500 130 6000 2500 1000

Exh Nsf Industry 150 21000 Business 36 4200 Associations Petroleum, Oil & Plastics 400 85000 Petroleum, Oil & Plastics 40 5800 Security 800 73000 Food & Beverage Medical & Healthcare 230 40800 Building & Construction 50 20000 Business 160 15000 Medical & Healthcare 135 Food & Beverage Government 265 45000 Home Furn. & Int. Design Home Furn. & Int. Design 300 Beauty & Healthcare 500 130K Manufacturing 300 93000 Petroleum, Oil & Plastics 225 50000 Government 21 315 280 55500 Food & Beverage Building & Construction 200 Security 71 7000 Medical & Healthcare

*DISCLAIMER: Please note that tradeshow information is provided as a resource only. All show information is subject to change. Please check show dates and venues with official show organizers and producers. For updated show and event listings, visit www.exhibitcitynews.com/tradeshow-calendar.

PUT YOUR BUSINESS ON THE MAP! Showcase your regional services with a calendar sponsorship. Contact Sales@ExhibitCityNews.com For Rates and Details. (Design Services Available) 94 September/October 2019 Exhibit City News

086_Tradeshow_Calendar_0919.indd 9

8/19/19 9:07 PM

INDUSTRY SERVICE GUIDE Where to Find Professional Services, Products and Supplies—a Companion Directory to Our www.ExhibitCityNews.com/Service-Guide

Aadvantaged Displays 99 BWC Visual Technologies 96 CDS (Corporate Display Specialties) 100 CEP (Chicago Exhibit Productions, Inc.) 97 Champion Logistics 100 Clementine Creative Services 96 Corporate Communications 97 Corporate Events 97 Equip, Inc. 101

Exhibitrac Direct Marketing 101 ESI (Exhibit Source Inc.) 98 Horizon Print Solutions 101 Jami as Marilyn Monroe Tribute Artist 97 KB Lines 100 King Size LED Displays 99 KKOM 98 Larry Kulchwik Consulting 96 Las Vegas Power Professionals 98

Last Minute Venues LipSmacking Foodie Tours Prism Lighting Quality EFX Massage TSEMA.org TWI Group YOR Design Your Event Audio

101 99 99 97 96 100 98 96

For Service Guide information and rates, call sales at (702) 309-8023. Inclusive categories are available for all your company advertising needs. @ExhibitCityNews

095_ServiceGuide_0919.indd 1

ExhibitCityNews.com September/October 2019 95

8/20/19 3:28 PM


BWC Visual Technologies BWC is the leading supplier of Science On a Sphere technology and an authorized distributor for Topobox, Inside Explorer, Liquid Galaxy and backlit trade show exhibits. At BWC, we also offer personal signage, pop-up displays, banners, and much more. Do you have a new store opening up? Or your first tradeshow? Take a look through exhibitor catalog and let us know how we can help with the displays at your next event. For more info, visit www.bwcviz.com

Audio Visual Technology


Creative Design Services

Exhibitor Education

96 September/October 2019 Exhibit City News

095_ServiceGuide_0919.indd 2

8/19/19 9:40 PM


CEP CEP has been transforming our clients’ sales and marketing objectives into award winning three-dimensional environments for over 30 years. We focus on you—your needs, strategy and objectives. CEP provides full service production and storage facilities in the three largest tradeshow venues in the U.S.: Chicago, Las Vegas & Orlando. We are positioned to provide cost effective and unique solutions from start to finish for any exhibit challenge, from design & fabrication to complete on-site install & dismantle services. For more info, visit www.cepexhibits.com

6 30.378.4 8 4 8 w w w.cepexhibits.com

Creative Entertainment Services

Creative Entertainment Services NVMT 4993

Chair Massage Foot Massage Stress Release Massage and More...

Convention Chair Massage Services We use massage techniques & tools that surpass services provided by the competition. Massage services range from 5 minutes to 30 minutes. Advanced massage services that engage the highest level of convention services.


Exhibit Management

Call or Text (702) 336-9362

Exhibit Production

Exhibit / Trade Show Displays | Event Planning | Sporting Event Décor Upstate NY

Montpelier, VT

Concord, NH

Boston, MA Worcester, MA Springfield, MA

Hartford, CT


095_ServiceGuide_0919.indd 3

Providence, RI

(508) 366-8594 info@corp-eventsne.com

ExhibitCityNews.com September/October 2019 97

8/19/19 9:41 PM


KKOM Our marketing services provide an integrated approach which allows us to build responsive and effective programs that combine our in-house digital, print, web, video, and creative capabilities. With user experience (UX) at the forefront of our strategy, we offer integrated marketing that works: Digital Marketing (a combination of SEO, pay-per-click, social media, display advertising and email marketing), Creative Services (graphic design, photography, and video), Website Development (online presence for your business that displays beautifully on any device) and Printing Services (our in-house design and print team will distribute your company’s message from business cards to banners). Visit https://milwaukeemarketingservices.com/





Elaborate. Collaborate. Initiate. Exhibit Source, Inc. 708/798-9000 Chicago, Las Vegas

Exhibit Services

Question: Where Can You Find Industry Features, Maps, Insider Information, Shop Talk And Free Stuff? Answer: Exhibit City News, of course!

Sign up for six stunning, full-color issues of ECN and get our very special 20th anniversary edition, 52 weekly digital updates and free stuff to wear proudly! VISIT US ONLINE:



98 September/October 2019 Exhibit City News

095_ServiceGuide_0919.indd 4

8/19/19 9:45 PM


King Size LED Displays Our passion gives us the vision to create the experience of your dreams and make it a reality! No matter how small or King Size your vision is--we will make it happen! We provide the highest quality LED Video Walls that the world desires! Our services range from Rentals, Sales and Custom Installations to full on turnkey productions. We can provide you with amazing LED walls along with high-quality sound systems and awesome lighting packages. All the services you need for creating an extraordinary experience with one call at King Size LED. For more info, visit http://www.kingsizeled.com/

Food Tours

ADVERTISE IN THE SERVICE GUIDE •Added value with your ad in print and on our website. •Engage a captive audience with 38,000 readers every month! •Increase revenue and gain marketshare! Print and Digital Distribution (Ads in print issues will run concurrently online.)

1 Issue: $500 per month 3 Issues: $400 per month 6 Issues: $300 per month 12 Issues: $200 per month Contact sales for details: 702-309-8023 or sales@exhibitcitynews.com


The Attention You Deserve Displays Starting at $69.95


EYE-CATCHING LIGHTING SOLUTIONS •Perfect Lighting for Exhibits, Retail Environments & Special Projects

941-758-8444 866-239-8056

Visit us online for more of our products & services

AadvantageDisplays.com @ExhibitCityNews

095_ServiceGuide_0919.indd 5

•Full Line of Innovative LED Products; Flexible Strip Lighting, Recessed Lights, Arm Lights, LED DMX and so much more! •Fast Connect Cable System Saving Time and Labor •Eco-Friendly Battery Solutions •Easy to Install, Plug And Play Lighting Solutions



ExhibitCityNews.com September/October 2019 99

8/19/19 9:45 PM

INDUSTRY SERVICE GUIDE Champion Logistics Group has a transportation division specializing in the coordination of trade shows and special events. Champion provides the most reliable and flexible trade show transportation in the industry.

Champion Logistics Unique in the industry, Champion has a transportation division specializing in the coordination of tradeshows and special events. Founded in 1980, with the commitment to exceptional service, Champion Logistics Group has grown to become a logistics leader. By using the Champion fleet and network of specialized trade show carriers, we provide the most reliable trade show transportation services in the industry. For more info, visit www.champlog.com. Chicago | Atlanta | Boston | Dallas | Las Vegas | Los Angeles | New Jersey

800.323.5401 | info@champlog.com | www.champlog.com




Attention Exhibit and Event Companies Local Service for Trade Shows and Events In: Washington D.C. - Baltimore - Atlantic City Philly - NYC - Hartford - Boston All in same-day driving distance from us.

WHOLESALE Warehousing, Storage, Prep, Delivery Graphics, Supervision, & Rentals 800-367-2531


We Can Provide You A Local Presence

Question: Where Can You Find Industry Features, Maps, Insider Information, Shop Talk And Free Stuff? Answer: Exhibit City News, of course!

Sign up for six stunning, full-color issues of ECN and get our very special 20th anniversary edition, 52 weekly digital updates and free stuff to wear proudly! VISIT US ONLINE:



100 September/October 2019 Exhibit City News

095_ServiceGuide_0919.indd 6

8/19/19 9:41 PM


Exhibitrac Direct Marketing The Exhibitrac tradeshow exhibitor database is updated daily by our staff of researchers. This list of over 750,000 tradeshow exhibitors and over 10,000 shows is one of the most comprehensive, up-to-date B2B lists available anywhere. If you supply products or services to companies that exhibit in tradeshows, you cannot find a more targeted list of prospects! Our lists may be tailored exactly to your needs. Exhibitor records may be selected and sorted to your exact specifications: by show, by exhibiting frequency, by zip code, area code, even by booth size. For more info, visit https://exhibitrac.com/


r Silve Color Printing • Rack cards • Brochures • Booklets • Everything else

Tradeshow Furnishings

• Delivery in Las Vegas, FedEx/UPS to all cities • Be a HERO use Horizon Print Solutions and make it EZ • Everything for your show or event from a top quality 25 year supplier!

Meeting & Event Supplies • Lanyards & Credentials • Binders, Tabs and inserts • Tote Bags & Inserts • Tickets & Programs

Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards




W W W. E Q U I P I N C . C O M

7 1 9. 5 9 9. 0 3 0 0


ADVERTISE IN THE SERVICE GUIDE •Added value with your ad in print and on our website. •Engage a captive audience with 38,000 readers every month! •Increase revenue and gain marketshare! Print and Digital Distribution (Ads in print issues will run concurrently online.)

1 Issue: $500 per month 3 Issues: $400 per month 6 Issues: $300 per month 12 Issues: $200 per month Contact sales for details: 702-309-8023 or sales@exhibitcitynews.com @ExhibitCityNews

095_ServiceGuide_0919.indd 7

ExhibitCityNews.com September/October 2019 101

8/19/19 9:41 PM


As a unique Las Vegas based carrier, we are dedicated to one thing - trade shows. With over 30 years of experience we are highly trained, skilled and focused on providing you with flawless service handling your exhibit materials in and out of Las Vegas convention venues.

What makes us so great? › › › › ›

24/7 nationwide service - year round Warehousing & exhibit crate repair Customized account management Show-to-show coordination On site show floor representation

› › › ›

Over 100,000 sq. ft. of booth storage Certified weight tickets/on-site truck scale Pad wrapping & color-coded show labels More than 100 vans, tractors & trailers solely serving the Las Vegas market

Proud member of

4120 W. Windmill Lane Las Vegas, NV 89139

CONTACT US: 103_Classifieds_0919.indd 1

3741 Civic Center Drive North Las Vegas, NV 89130



3200 Gowan Road North Las Vegas, NV 89130

702.914.0185 8/20/19 3:46 PM


Stevens Exhibits, a Chicago-based Exhibit Designer/ Producer, with more than 50 years of family tradition, is seeking: • Exhibit/Experiential Account Executive with at least 3 years experience...located in Chicago. Not interested in satellite location unless you have a client base.

• Shop Foreman/Union Carpenter with at least 5 years of experience as Foreman. Must be able to estimate custom components.

• E stimator/Purchasing agent. Prefer that this person can also act as Shop Foreman. Must have at least 5 years of experience working for custom exhibit builder. Applicants should submit their resumes and qualifications to: juliem@stevensexhibits.com

Sales Administrator Exhibit City News, the only print and digital publication dedicated to all aspects of the tradeshow industry, is seeking a sales administrator. In this role, a tech-savvy, outgoing professional individual will assist the firm’s sales efforts as well perform overall daily office duties at the Las Vegas office.

ESSENTIAL DUTIES INCLUDE: • Develop and Maintain active Database of current and prospective clients • Maintain Files and Create Spreadsheets • Send and Receive Correspondence • Research Sales Prospects


Sales / Equity Position Available CB Displays International, the oldest licensed tradeshow contractor in Las Vegas, is an OSPI (Octanorm Service Partner International) with a substantial inventory of Octanorm materials as well as booth furnishings and decorating equipment for event contracting. We also provide local warehousing, freight logistic services, labor services and work as a general contractor providing services in the Las Vegas market for private and small to medium events. We are looking to enter into a relationship with a proven performer who would be interested in earning an equity position with our 50-year-old company. Cross-selling opportunities in event contracting, domestic labor and international Octanorm exhibit rentals and services. Interested parties please respond in confidence to Dennis C. Birsa, president, CB Displays International, at DCBIRSA@CBDISPLAYS.COM or (702) 858-6890 direct.


103_Classifieds_0919.indd 2

• Excellent Word Processing and Data Entry (Excel) • Good Writing Skills • Professional and Courteous Demeanor • Professional, Business Appropriate Phone Etiquette • Prior Tradeshow and or Media Experience Strongly Preferred • 2 Years of Prior Office Administrative Experience • Some college preferred

COMPENSATION AND BENEFITS: This is a part–time, hourly position. 20 morning hours are required. Compensation will be competitive and commensurate with experience ($16-20/hr.) No benefits will be included, however opportunities for advancement include full-time employment and a sales position within one year. Please submit resume and cover letter to Lisa Abrams at LisaA@exhibitcitynews.com

ExhibitCityNews.com September/October 2019 103

8/21/19 1:17 PM

2019 EDITORIAL CALENDAR* *Content is subject to change



January (print & digital)

March (print & digital):

February (digital only)

April (digital only):

• Feature: Year in Review • Transportation/Warehousing/Material Handling • Vendors International Focus: Thailand

• Feature: EXHIBITORLive Preview • Furnishings • New Product Showcase International Focus: Chile & Argentina

• Exhibit Building & Design • Show Management/Kits • Corporate Social Responsibility Regional Focus: Southwest U.S.

• Technology Show/Products • AV/Lighting/Graphics/Photography • Corporate Social Responsibility Regional Focus: Northeast U.S.



May (print & digital):

July (print & digital):

June (digital only):

August (digital only):

• Feature: Museums/Exhibits • ECN’s 2019 I&D Ace Award Winners • EXHIBITORLive Post Recap International Focus: Australia

• Feature: Women in the Industry • ECN's 2019 I&D ACE Awards Part II • Industry Salespeople International Focus: Dubai

• Insurance/Legal/Contracts • Floor Coverings/Flooring • Tension Fabric Regional Focus: Midwest U.S.

• Mobile Exhibits • Warehousing/Material Handling • Extrusions Regional Focus: Central U.S.



September (print & digital):

November (print & digital):

October (digital only):

December (digital only):

• Feature: Labor/Unions • Associations •Healthcare • Booth Staff/Talent/Brand Ambassadors International Focus: China

• Feature: Giveaways/Incentives • General Contractors • Corporate Social Responsibility International Focus: London

• Lead Retrieval v. Data Matching/CRM • Tradeshow Marketing/Traffic • Social Media Regional Focus: Northwest U.S.

Content covered digitally and in print Jan., March, May, July, Sept. and Nov. Other months, digital coverage only.

• Special/Corporate Events • Hybrid/Co-location Events • Corporate Social Sustainability Regional Focus: Southeast U.S.

Deadline / Space reservation: 8th day, or closest business day, of month prior to print issue. We would love to hear from you! Share the coverage you would like to see in future issues at newsdesk@exhibitcitynews.com 3

105_Ad_Index_0919.indd 1

8/21/19 12:09 PM

Advertiser Index 4 Productions



Design to Print







EDPA Foundation








Experience Transport Agency




Exposures Ltd. Photography




Full Circle Events




Highmark Tech




Hill & Partners




Horizon Print Solution








Las Vegas Mannequin/ Las Vegas Store Supply


LVMannequin.com & LVStoreSupply.com


Milestone Trucking

CORT Events



Corporate Events


Crown & Anchor Pub




Momentum Management


Rosemont – RES


Showdown Displays


Sho-Link Inc.


ShowNets, LLC


SMT Expo


Storage West



69 39 3


NewGen Business Solutions




Corporate Communications

RSMGC - The Randy







Cobo Center




Clementine Creative Services





OnSite Exhibitor Service







Camden Tradeshow Furnishings









Nolan Advisory Services (NAS) NolanAdvisory.com


Angles On Design

D.E. McNabb




Sunset Transportation



Superior Logistics



Total Show Technology (TST)








FOR ADVERTISING OPPORTUNITIES Contact sales: 702-309-8023 ext. 105, sales@exhibitcitynews.com @ExhibitCityNews

105_Ad_Index_0919.indd 2

ExhibitCityNews.com September/October 2019 105

8/21/19 12:46 PM


showNets your next event

With fast, secure and reliable internet solutions showNets designs, deploys and supports custom Internet solutions for events and venues across the world. Cisco-certified professionals manage your network requirements every step of the way. showNets engineers the fastest, most secure, and most reliable networks and backs them up with responsive, professional, and client based services. The showNets stress free conference and trade show internet solution includes: Redundant, fault-tolerant designs High-density, reliable wireless service Network Operations Center monitor 24/7/365 Dedicated teams of certified professionals • Flexible service offering includes: • Web casting • Automated access portal • Secure VPN • RFID

• • • •

showNets is the premier provider of high-density wireless and Internet. Our technical experts design and implement a state of the art network for your trade show. Let us show you why clients trust us with their Internet needs.

“showNets Keeps the Unseen Heart of E3 Beating" -Trade Show Executive Magazine, October 2015 Issue

Call today 1-800-310-4454 or check us out online www.shownets.net

106_AdBank_0919.indd 1

8/19/19 7:05 PM


106_AdBank_0919.indd 2

ExhibitCityNews.com JULY 2015 2

8/19/19 7:05 PM

108_BackCover_0919.indd 1

8/19/19 7:06 PM

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.