Exhibit City News - Jul/Aug/Sept 2022

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HIRING: BEST PLACES TO WORK IN THE INDUSTRY

Jul/Aug/Sept 2022 • VOL. 28 • ISSUE 3

ESCA EDUCATIONAL CONFERENCE For ESCA, School is not out for summer!

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TABLE OF CONTENTS On our cover: Back row, left to right: Pat Putzer, Kevin McLaughlin, Neil McMullin, Damon Ross, Bob Ryley, Taylor Vriens, Cory Clayton, Freddie Peterson; Front row, left to right: Laure Chachere, Jason Olinger, Randy Pekowski, Sheila Lemaster

HIRING: BEST PLACES TO WORK IN THE INDUSTRY

Jul/Aug/Sept 2022 • VOL. 28 • ISSUE 3

ESCA EDUCATIONAL CONFERENCE

32

For ESCA, School is not out for summer!

SUMMER ‘22 ACE AWARD WINNERS EXHIBITORLIVE COVERAGE THE BEST ON OFFER FROM AMERICA’S PLAYGROUND

Departments 8 68 68 70 74 76 79 85 93

Publisher’s Corner Eat, Sleep & Play CC Spotlight The D.E.A.L. People on the Move In Memoriam Tradeshow Highlights Industry Service Guide Advertiser Index

DAILY UPDATES AT EXHIBITCITYNEWS.COM

Feature Story

32

28

Best Places to Work

ESCA: Learning and Leading Together

36

Post-Pandemic Hiring

38

Columns

EXHIBITORLive Recap Trends, Winners and So Many Events!

10

44

Convention Center Snapshot

epIQ Creative Group

Atlantic City Convention Center, Atlantic City

A Company with Big Plans and a Bigger Future

12

46

As the Saws Turn Finding Balance

14 The Tradeshow Times A Great Place to Work

16 Ask an Expert

Facilitating Effective Events

18 The Global View

No Place Like Our Second Home

20 International Focus: AIPC Out of Africa

22

Broad Horizons

38

The Centennial Exposition of 1876

51-59

Shop to Showfloor Section I&D and Event Labor

52

IUPAT

A Southern Focus

54

WOW Booth

Exhibitus Brings Show Attendees in from the Cold

58

ACE Awards Celebrating the Aces of I&D

Be the Butterfly

24

The Don & Mike Show Busy Days Ahead?

26 Airport Snapshot

Atlantic City International Airport

6 Jul/Aug/Sept 2022 Exhibit City News

64

Charitable Giving

The Tradeshow Industry Takes Care of Their Own

67

National TradeShow Alliance Invisible Industry Tour Comes to Life


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PUBLISHER’S CORNER

Greetings of the Summer Season Be with You All!

H

ello readers! What a busy run-up to Independence Day weekend. Our industry has risen to the challenge and helped organizations stage successful overlappinmg events even when they stretched resources thin. To borrow a phrase from a southern California decoa long wait without waves." I’d like to extend a special welcome to anyone new to the tradeshow industry. ECN has enjoyed hearing from those of you who have reached out for information on your new career. We need you! And we look forward to getting to know you better as the industry moves forward. Worker Shortages and Onboarding Situation Update: It seems like the worst is over. But train people in specialized industry sectors. It is wonderful to note that we have not seen the uptick in accidents were possible. This edition is packed with up-to-date content on recent industry and association meetings. ECN tracks and reports on roughly two dozen industry associations, and celebrates the professionals who run these associations and the army of volunteers who give their time to help our industry grow and prosper. Although no single organization has

in the right direction, keeps customers

CSAL

CONVENTION SERVICES ASSOCIATION

AS VEGAS

8 Jul/Aug/Sep 2022 Exhibit City News

coming back and protects tens of thousands of good paying jobs. Gracing this book’s cover are members of the Exhibition Services Contractors Association (ESCA), photographed by the talented folks at Oscar and Associates. We talked to several people who attended ESCA’s Summer Educational Conference, and all reports say that the educational content was stellar, rivaled only by the reunion (p. 28). Hiring continues to be a challenge in our industry. We spoke to some of the giants in our industry about their struggles and how they’re working to overcome them (p. 36). We also asked readers to nominate the industry’s best places to work and spoke to several of the nominees about how they attract and retain quality employees (p. 32). Many of the people who attended the ESCA Summer Educational Conference shared space at EXHIBITORLive, which also took place in June. Check out our recap on page 38. Perhaps the thing I’m most proud of is the continuation of our ACE Awards, our annual celebration of the aces of I&D. In this issue, we announce our Summer ’22 ACES, which go to two people at opposite ends of their career. and a Lifetime Achievement award, turn to page 58. We’ll continue to accept nominations until the end of the year. Congratulations to our ACEs, to those just entering the industry and to those thrilled to be back to work. See you on - Don Svehla

PUBLISHER Donald V. Svehla Jr. (702) 272-0182 ext. 102 DonS@exhibitcitynews.com MANAGING EDITOR Lisa Abrams (702) 272-0182 LisaA@exhibitcitynews.com EDITOR Emily Olson EmilyO@exhibitcitynews.com ART DIRECTOR Thomas Speak Tom@Speak-Design.com COLUMNISTS / WRITERS Calanit Atia Sven Bossu Paco Collazo Bob McGlincy Mike Morrison Jim Obermeyer Liese Peterson CONTRIBUTING WRITERS Jeanne Brei Thea Engst Amadeus Finlay Caitlin Howle Laura Palker Kerstan Szczepanski Ray Smith PROOFREADERS Jeanne Brei NEW BUSINESS DEVELOPMENT Christy Giambattista ChristyD@exhibitcitynews.com CIRCULATION Manny Chico Mike Morrison

Vol. 28, issue 3, copyright 2022 by EXHIBIT CITY NEWS, published four times a year by Mr. Tradeshow Communications, LLC, 1675 E. Desert Inn Rd., Las Vegas, NV 89169. Editorial views presented within this publication are not necessarily those of the publisher and no liability is inherent. To subscribe, go to ExhibitCityNews.com or call (702) 272-0182. Reproduction/reuse of this material may only be permitted with expressed permission of Exhibit City News. POSTMASTER: Please send address changes to location listed above.


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Hotels: The Sheraton Atlantic City Convention Center Hotel is adjacent to the Atlantic City Convention Center and has several dining options.

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p. 68

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ExhibitCityNews.com Jul/Aug/Sept 2022 11


COLUMN As the Saws Turn

Work/Life Balance in the Tradeshow Industry

I

cannot tell you how many conversaaway right now. After two years of worktions about our industry’s workforce ing at home, many do not wish to return issues I have been a part of in the to the way it was and prefer to continue last year. We’re facing shortages, a lack working from home as a way of seeking of skilled talent and various attitudes balance in their lives. But what exactly toward returning to work. It isn’t just does that mean? our industry dealing with such things; I suppose it depends on what you however, there are some aspects of our really want in life. Do you want to stay industry that create a unique situation for us. your colleagues? Do you want to avoid Our industry is driven on deadthe stress and challenges of the working lines; the opening day of the show world? This industry can be the cause doesn’t shift just because you’re of a lot of pressure and anxiety. not ready. We are an industry And maybe that’s what you are that operates 24/7/365; ask focused on. the guys who set up RSNA I prefer to look at it through a during Thanksgiving or CES on New Year’s Day. We are an When I look at this industry, I By Jim Obermeyer industry that must respond to see people with passion, energy change quickly; that graphic that you and drive. I see people committed to getsent to the show is wrong and needs to ting the project delivered, wherever and be reprinted in time for show opening whenever it is needed. I see people up tomorrow morning. We are an industry for challenges. I see people enjoying the that must have a Plan B when Plan A adventure, seeing the world and experifails; that truck delivering your exhibit encing life to the fullest. The balance is inherent in the industry. Who would not blizzard in Colorado. want to be a part of this? The things that make this industry disIn what other industry could you have tinct–and dare I say, adventurous–seem the opportunity to see Elton John, Sting to be exactly what is turning workers or Tim McGraw in a private concert? 12 Jul/Aug/Sept 2022 Exhibit City News

Where else could you meet Magic Johnson, Mario Andretti and Carroll Shelby at client events? In what other industry could you help your client host a private event at the Chicago Museum of Natural History or the San Diego Zoo? But it’s not just about the big things you get to experience. The small stuff is important, too. Sitting around a fire pit at the Pioneer Saloon in Goodsprings, Nevada, with your crew telling stories. Having a cocktail with a client on the 96th floor of the John Hancock Tower in Chicago. Joining your client for dinner in that little out-of-theway Szechuan restaurant in Shanghai, China. Spending a day off with your UK colleague driving from Hanover, Germany, to Berlin to visit the Berlin Wall (before it came down). These memories last a lifetime. Working in this industry has given me the opportunity to take my parents to the Indianapolis 500, to walk the beaches of Marco Island, Florida, and sip an original San Francisco with my wife. It’s allowed me to explore the SEMA show with my son, and watch him drive a classic car across the auction stage at a car auction in Scottsdale. I’ve seen my daughter swim with dolphins at Sea World and stare down a shark at the Shark Reef at the Mandalay Bay Resort. Yes, there are long hours, there are long days away from home, there are weekends and holidays committed to working. There are tight deadlines and quick changes. But there are also the experiences and people you meet along the way who become part of your life. I guess it comes down to this: What is it that you treasure most in life and where

treasure in this industry.

Jim Obermeyer has been in the exhibits and events industry 40 years, both as a corporate tradeshow manager and exhibit house owner. He can be reached at jobermeyer903@gmail.com


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COLUMN The Tradeshow Times

have fun. We have fun on the ence for our clients, and we ser tag, softball games, lobster sharing, lunches, bowling tournaments, best ball and golf scrambles, pizza challenges, birthdays, horseshoes, charity events, doughnut eating competitions, Christmas parties, holiday decoration

A Great Industry and a Great Place to Work

T

he tradeshow industry is an important one. It creates jobs, generates business and bolsters local economies. It’s a lot of fun,

be part of it.

buildings. NAMM also grew

the country. The industry has been very good to me. Not only have I had a lot of good times and made myriad friends, tradeshows helped me put two kids through college and paid for one divorce. In the beginning, I worked as a stagehand

ago at the Georgia World Congress Center (GWCC)— the dismantle of the National Association of Music Merchants remodeled homes. (NAMM). It was Then I joined I&D a hot June day in after its founding Atlanta, and I wasn’t sure what to expect. changed to nth I certainly didn’t By Bob McGlincy understand how that was a fun place to work, with good energy and trajectory of my life. good people. They gave me I walked onto the show the opportunity to move from traveling lead man, to city (isn’t that how many of us manager, to regional operagot into the business?) and tions manager. I was able to stopped in my tracks. It work part-time and make a was amazing. There was so full-time living; I even worked much activity—people, noise, outside the industry as a set excitement—and the building carpenter on three movies. seemed to go on forever. The TS2 with the tagline, “Pisquare feet, but it seemed oneering the Industry to huge to me at the time. Excellence.” Although I&D the hall tripled in size, and pany to emphasize service, the GWCC added two more the company changed the 14 Jul/Aug/Sept 2022 Exhibit City News

nature, training and percepwhich was huge. I was recruited by Giltspur president of operations for their ExpoServices division. After ExhibitGroup acquired Giltspur, I became managing partner of a startup, and we The best place I have worked is Willwork, and I Prior to joining the company, I was a competitor, a guest lecturer at Willwork University and a client. The things that impressed me most about the company were the quality of the people and the outstanding level of customer service on the tradeshow to impress me today. Willwork creates opportunities and provides for families. Many of the executives have been with the company for

divisions. Willwork is a team, and despite its size, it feels like a family. People work together, travel together and laugh together. Most of all we

dinners, training events … the list could go on. the most fun is collectively providing great service. “Take away the stress and and deliver peace of mind”— that’s what Willwork does. It’s a culture—people either don’t and they leave. Much like the industry itself. What makes a company great? It’s the people and the owners; it’s the attitude, mutual respect and core values. A great company works at being innovative and proactive. A great company makes opportunities for people to make a living, support a family, advance a career, help the community, have fun and Every time I walk onto the quicker, I stand a little taller, and I can’t help but smile a little more broadly. Bob McGlincy is director, business management at Willwork Global Event Services. Willwork creates engaging, energized and exceptional event experiences. Bob can be contacted at Bob.McGlincy@willwork.com



COLUMN Ask an Expert

Cvent LeadCapture Technology Facilitates Effective Events

C

vent is a leading meeting, event and hospitality technology company that is making an impact on lead capture with its Universal LeadCapture Technology platform. Follow-up on leads is crucial for success, and with Cvent technology, no leads are forgotten. Exhibit City News sat down with Cvent co-founder and CTO David Quattrone and SVP of sales Brian Ludwig to talk about the technology and the importance of lead capture. ECN: How did you get your start? Brian Ludwig: We started with event registration; that was the core in 1999 when David [Quattrone] founded the company with Reggie [Aggarwal]. The goal was to give organizers tools to market their event, so we had an email campaign and event website to power the registration experience. Over the years, it morphed into a much broader platform covering the entire event lifecycle. This includes meeting inception, getting the

shows; they get the lead capture from the show supplier, and by the time the sales person gets it to act upon it, it takes a few weeks or even never. I have often seen a statistic that 70 percent of leads don’t get followed up. Our point is the speed at which we capture and bring it into the system—real-time lead retrieval. tions. One is our Universal LeadCapture

Brian Ludwig

a venue. It also assists with setting up badging, session tracking, mobile apps, appointment management and speaker thing for putting together conferences and tradeshows with all the tools connected under one platform. Some clients will use It is all about their budget and needs. David Quattrone: I would add that it is about what we can do for any event using our platform. Our focus has always been looking at practical, real-world nology can streamline and add value to solving problems. ECN: How does Cvent technology relate to tradeshows? 16 Jul/Aug/Sept 2022 Exhibit City News

By Calanit Atia

David Quattrone

Brian: If someone is looking to manage registration, we have the concept of dynamic registration pads. We empower exhibitors to scan people they meet at the booth. We have Universal LeadCapture, where a tradeshow manager who is exhibiting in many shows can use one universal system for lead capture. Each team in their booth can use one tool they have system. All the leads are in the same tools the company needs for diligent follow-up.

and setting up an appointment in advance. The sales team calls their clients to inquire if they are attending the show, and they set up an appointment to meet at the booth. Cvent has an appointment tool that enables the client to schedule an appointment, and the attendee receives an Outlook meeting request. Then, when the client arrives at the show, the person he is meeting with checks him in, and the salesperson can see all the notes about the client that anyone from the company shared. Also, the salesperson can score the conversation and insert all his notes to be shared, marking systems. In this way, pre-scheduled meetings made with Cvent’s Universal Appointments tool and its LeadCapture solution together help clients engage and close more leads gathered at the show. Calanit Atia is an award-winning event planner and entrepreneur. Air Force Veteran, Founder and President of A to Z Events, Las Vegas DMC and Entertainment Agency, 2021 MPI Advisory Board Member and Speaker. She can be contacted at 702-212-2500, Info@AtoZevents.com, www. AtoZevents.com, www.twitter.com/CalanitAtia www.facebook.com/calanit, www.linkedin.com/ in/calanit, www.instagram.com/calanitatia


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COLUMN Paco’s Global View

Going back to the tradeshow floor feels like returning home ...”

beer. That evening beer when the day is

There’s No Place Like Our Second Home

A

s restrictions dwindle, the exhibition industry rises. And I am grateful to see my sched-

we remember how to navigate the show

In your haste, maybe you forgot to of us it is our home away from home for bar, necessary sustenance in case there isn’t because you don’t smell anything but wood and sweat.

challenges, but there is no better way to -

the show get ready for the day in their I’ve been traveling all around the

to the venue, strolling the streets that have already seen them

of normalcy in the business.

second home. By Paco Collazo

and sounds homey, no matter which venue you are in. they are again: the security guard greeting everyone good morning. As installers 18 Jul/Aug/Sept 2022 Exhibit City News

get inside just in time to watch their stands come to life. Shortly

the hustle and bustle, engaging in great forced my trust in the industry’s future. At the end of a successful day, that cozy

Paco Collazo is the owner & CEO of Atlanta-based Happy Projects, where their passion is “to collaborate with the planet’s top standbuilders, event production companies, agencies and brands to solve all your face-to-face marketing needs from concept to seamless execution.” He worked 13 years in the family business, ending as a sales and project director at SISTEXPO (Sistemas de Exposicion), a full-exhibit/event house based in Mexico. Contact him at paco@happyprojects.us.


Representing buyers and sellers in the trade show and event markets Contact Dan Greene at (708) 650-3343 | dgreene@nolanadvisory.com

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ExhibitCityNews.com Jul/Aug/Sept 2022 19


COLUMN International Focus: AIPC

tunity begging to be explored,” she says. At the same time, there is need for more collaboration, both between the countries the value chain of organized events. ing together a small group of senior convention center leaders, a lively discussion was held on the strengths and opportunities of the African market landscape and on possible areas of partnership and collaboration, both between African convention centers and with the global AIPC community. Indeed, while there is a common ambition to deliver excellence when it comes to managing convention centers, there does not exist a dedicated continental platform,

Out Of Africa: Incredible Growth on the Horizon by Sven Bossu, CEO AIPC

T

he convention centers in Africa, the second largest and second most populated continent, share a diverse market landscape. All have the same ambition: To deliver excellence in service and experience. This ambition is coupled with a clear understanding from policy makers that organized business events are a driver of trade, collaboration and economic growth. The strengths of Africa as a destination for business events are sometimes underestimated. Its 54 countries each it comes to business, culture and nature, and Africa has a great tradition of delivering excellent service. African governments are also designing projects and policies intended to lift barriers, such as stringent immigration control policies. As an example, the South Africa e-Visa system was put in place in February of this year, making travel 20 Jul/Aug/Sept 2022 Exhibit City News

countries, a list that is expected to tive is to grow leisure tourism, Sven it will have a positive impact on Bossu business travel and the related trade activities. Another barrier is the air-connectivity, which was considerably -

rapidly growing again, African carriers are seizing the opportunity to re-implement direct routes between economic hubs, and although the number of city pairs remains The economic opportunities these existing and future assets represent are recognized by policy-makers across the region. It is important to note that, as mentioned by the South African Minister of Tourism, Lindiwe Sisuly, Africa is a massive market in full development. “Intracontinental travel, resulting from growing economies and growing middle class, is an oppor-

and best practices related to convention center management. That, in combination with professional education focusing on local needs, was considered a key priority. The next steps were discussed during the AIPC Annual Conference, which took place with a clear set of milestones and tangible objectives ready for review. The future of business events in Africa is bright and exciting and will be further accelerated by collaboration between governments and between individual stakeholders. AIPC has the clear ambition to support its African community in any way possible. Sven Bossu, AIPC’s first CEO, was previously the managing director for innovation at ESTRO, the European Society for Radiotherapy and Oncology, and spent eight years at SWIFT, organizing the world-renowned SIBOS conference. Contact him at sven.bossu@aipc.org. AIPC represents a global network of more than 190 leading centers in 64 countries with the active involvement of more than 1,000 management-level professionals worldwide. It is committed to encouraging and recognizing excellence in convention center management, based on the diverse experience and expertise of its international representation, and maintains a variety of educational, research, networking and standards programs to achieve this. For more info, visit aipc.org.


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TECHNOLOGY COLUMN BroadLighting Horizons

naïve for not wondering what will happen should something comparable happen in Asia. all so thrilled to be able to hold tradeshows again, promote the

Some Thoughts on Global Exhibiting, Your Career and How to Thrive

O

ne of the companies porting is a European producer of non-GMO food. I in Europe, and when I asked someone what it was, I was told what it was not—it was not “Frankenfood,” that being

one culture to

include allowing us to eat “Frankenfood.”

What’s the point? What has any of By Liese Peterson When the nonthis to do with our GMO organization started a industry, our careers wonderful marketing campaign and our personal growth? a while back, their slogan was First and most obvious, it’s a call to all of us to do what

of food the average American too much information). But

help each other and make the world a better place. Eliminate wasteful consumption

sometimes changes as minus-

the thermostat up or down a

as charged.) I knew I was called xanthan gum and prob-

watching. But “Frankenfood”? But here’s what non-GMO label that means “non-genetiother words, no one in a laboworse, concocted) organisms

case, impact the food we eat. dorsement of how much change a person could bring about if well-focused and making small, persistent changes. At present, seven US states require genetlabeled as such. I predict that in

Give the beginner a help up

Second, it’s a great reminder, link the forecast of upcoming dire food shortages in the world because of some Russian

22 Jul/Aug/Sept 2022 Exhibit City News

think about our lives and our thing goes” approach to life will

face interactions hold the whole world together. We learned during the pandemic that for shows = no new customers.” It’s operating aspects of getting a tradeshow staged and executed, but now, more than ever, we re-

resentative and senators, that keep the whole engine going.

tradeshows can provide.

require this, with the one excepGMO” in Europe and when I heard it in the US, perhaps indicating how long it takes for

Granted, this can’t mean we all cram back into airports and send carbon dioxide emissions through the roof. But we can,

Liese Peterson has worked in the international side of the tradeshow industry for more than 20 years, starting with Exhibitgroup/Giltspur and including Contempo Design, Cologne International Trade Fairs, Czarnowski and von Hagen Design. She’s presently CEO of von Hagen’s North American office. Liese has an MBA from Northwestern University’s Kellogg Graduate School of Business, and she speaks German and Italian as well as English. She lives with her husband, Don, and their two large dogs in fabulous Pahrump, Nevada.


KEEP CALM AND

TWEET ON Join the conversation

@ExhibitCityNews @EXHIBITCITYNEWS

ExhibitCityNews.com JULY 2015 2


INDUSTRY PODCAST

Is this the future for tradeshow and live events?

A Busy Summer Ahead by Mike Morrison

I

t’s July 2022, and I’m not real sure what that means when it comes to tradeshows, events and experiential marketing industries. I do know, howevand run phases in our attempt to come back from the devastation seen in 2020 and most of 2021. In our show interviews of late, we seem to have that symmetry with guests saying the same things like:

» Omnichannel is ever present and will not be going away for some time.

» Companies are struggling with labor and hiring » » »

enough workers. Inflation is killing “the machine” in all aspects. People are busier than ever, despite the issues we are seeing. No one knows how long it will last, if it will get better or worse or what.

If that’s hard to understand, don’t feel alone. We feel the same way! The most complicated time in the history of live events is happening right 24 Jul/Aug/Sept 2022 Exhibit City News

now. We’re also dealing with cultural changes as the F2F world seemingly is struggling with an identity crisis. People have done business a certain way for such a long time, but now they are being told that if they keep doing things the same way, they or their business will die. That is a tough pill to swallow for many. So tough to swallow, that many of them said, “Enough! I quit!” Not everything is gloom and doom, though. We’ve had many conversations with guests who have stated they are busier now than they were pre-pandemproduct and more challenges, but they still are managing to survive, keep the One of the things we noticed is the busy show season this summer. It’s traditionally a down time for shows and events, but it’s now seeing shows happen due to COVID-related issues pushing dates out later in the calendar year. Mask mandates removed in most places and the

urgency to get back to business is driving this trend. It will be interesting to see how far it goes and how the remainder of the year plays out. I’m sure it being an election year has nothing to do with anything (wink wink). The podcast is rolling along, approaching our sixth anniversary this summer. It’s hard to believe we have been doing it this long! Why not come onto one of our shows and talk about topics you’d like to talk about? Hit us up! Info below. Mike Morrison is the national sales director for WS Displays as well as co-host and producer of “The Don & Mike Show” podcast, Contact him at thedonandmikeshow@gmail.com or mike@wsdisplay. com. For more info, visit TheDonAndMikeShow.net. The Don & Mike Show can be heard on Fridays at TheDonAndMikeShow.net; ExhibitCityNews.com; Facebook (www.facebook.com/ DandMshow); LinkedIn (www.linkedin.com/ groups/12096643/); Twitter (twitter.com/ DonAndMikeShow1) and most all podcast platforms including iTunes, Google, Spotify and more.


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WWW.CORPCOM-EVENTS.COM @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 25


AIRPORT SNAPSHOT


Atlantic City International Airport Airport code: ACY Date Opened: Atlantic City International Airport opened in 1942 as a Naval Air Station. In 1958, the city of Atlantic City leased the airport to the FAA, and in 1992, South Jersey Transportation Authority took control of 84 acres that include the Civil Terminal Building and related support facilities. Size: The airport sits on more than 5,300 acres of land and includes the William J. Hughes Technical Center, US Department of Homeland Security Transportation Security Laboratory, the Air National Guard 177th Fighter Wing, the US Coast Guard, the Federal Air Marshall Training Center and is adjacent to the National Aerospace Research and Technology Park. ACY has two runways and one terminal with 10 boarding gates. Transportation: Curbside taxi service is available, as well as Uber and Lyft. Fun Facts: When the airport was established as a Naval Air Station, its purpose squadrons. A year later, it narrowed its All of Newark Liberty International Airport, Philadelphia International Airport, and 60 percent of LaGuardia Airport City International Airport. When the Navy left the airport in 1958, the New Jersey Air National Guard took over the naval station. The 117th Fighter Wing has been headquartered at the Atlantic City International Airport ever since. Website: www.sjta.com/acairport ExhibitCityNews.com Jul/Aug/Sept 2022 27


FEATURE STORY

Some of the industry's finest were sent to summer school this year ... and they loved every second!

ESCA Summer Educational Conference LEARNING AND LEADING TOGETHER BY RAY SMITH; PHOTOGRAPHY BY OSCAR & ASSOCIATES

It wasn’t Christmas or Thanksgiving, but for Mike Morrison, the ESCA Summer Educational Conference, held June 26-29 in Asheville, North Carolina, felt more like a family reunion than an association conference. People seemed relieved to get back to some sense of normalcy, says Morrison, national sales director for WS Display. “Not only was it a welcome change to be back face-toface, but when you do it in an environment like the Omni Grove Park Inn in Asheville … it was as an over-the-top experience,” he says. 2019, the Exhibition Services and Contractors Association (ESCA) hosted its Summer Educational Conference, offering programs on the latest industry trends and giving its 175 members a chance to network with friends, make new

28 Jul/Aug/Sept 2022 Exhibit City News

contacts and have a say on the future of their industry. bers who attended the conference to share their thoughts on the four-day retreat. We interviewed Bob Ryley, senior vice president of GES and president of ESCA; Julie Kagy, director of operations, ESCA; Rob Wilson, president/CEO of Employco USA; Juan Garcia, business representative for International Union of Painters and Allied Trades DC 78; and Mike Morrison, national sales director for WS Display. What was it like getting together in person for years? How was the general mood? Ryley: As service providers, we have all been out doing events for our clients, but it able to convene in this size as


come together and talk about our experiences getting back to work and onboarding so many returning or new employees. The mood was high-energy throughout the conference. Wilson: The pandemic showed us that there is nothing like meeting in person. We were at the EXHIBITORLive show the previous week, which could not even compare to the ESCA summer conference. Exhibitor show was all about sales and marketing, whereas the summer conference was about relationships and education. The general mood of the conference was relaxed, engaging and reconnecting. Garcia: After almost three years not being able to attend ESCA summer conference, it was a real pleasure to meet once again face-to-face with fellow labor leaders, signatory and non-signatory contractors. This conference gives us the chance to meet with contractors in a neutral setting and discuss a lot of the issues that surround our industry. The mood throughout the

conference was exceptional from day one and got better as the days went on. Kagy: It was fantastic to be together after a three-year hiatus due to COVID. Our membership is very tight-knit, and seeing how excited they were to be together again was heartwarming, to say the least. How would you rate the educational track at this year’s event? Garcia: This year’s educational track was on point with where our industry is at today following the pandemic and where we need to be moving forward. Promoting

diversity and inclusion in the workplace was a great track at this year’s conference. It would be a good thing to see [a more diverse group] attending the conference. Morrison: There were aspects of the educational portions that were strong in content. Some of it was opinionated, but that comes with every event, for the most part. You have to take the educational tracks that make sense for you and apply it accordingly. The culture is continually changing. Knowing what to expect helps in decision-making moving forward. Wilson: Overall, the education track was excellent. The tracks were divided up into themes of employee retention, labor relations and state and future of the industry. All three topics are top-ofmind for most attendees. The majority of the presentations were very engaging. Kagy: I was thrilled with the education this year. We had content that covered myr-

iad topics. We started with Risha Grant talking about understanding biases, moved onto the future of tradeshows and events, hiring and retention, the young professional evolution, exhibition and event industry trends, an ECA update, legal updates and CEIR updates, and closed the event with a report from our diversity panel. Overall, I was excited to hear all the content. Ryley: The education track was very well done. The education committee wanted to focus on what is and has been important to us as service providers, and that was getting back to work and getting our people back to work. That includes rehires and new hires, with a focus on diversity, equity and inclusion. We also had a session dealing with young professionals and how their perspective might Boomer generation. Finally, we focused on what does the landscape of the industry look like? What does the data

ExhibitCityNews.com Jul/Aug/Sept 2022 29


FEATURE STORY

our suppliers and competitor companies, setting aside that competitive aspect for a short time and discussing issues great time to meet with our labor partners and facility partners, both of whom have great participation in our summer conference. The word is that there were comes in with that mentality, they’ll be disappointed. Focusing on meeting people

show for the comeback of the event industry? We did that with presentations from representatives of IAEE, ECA, UFI and CEIR.

rafting and touring the

meeting new people and building memories? Morrison: This event has always been about relationship building. This is not the event to bring your portfolio and cram a presentation down someone’s throat. If someone 30 Jul/Aug/Sept 2022 Exhibit City News

the best way to approach the conference. Can you do business? Sure, but it’s easier when you make friends at the same time. Garcia: All the activities are a great way to meet new people and share information about one’s industry and how ESCA does a great job mixing these outings with new faces instead of just people we know. Very good. Wilson: Weaving educain the afternoon and leaving a few evenings for you to plan for yourself created a great op-

portunity to meet new people, reconnect with old friends and create some memories. (I will never become a professional axe thrower – neither will David from Oscar and Associates.) Because of the relaxed environment, it was easy to meet other members. No one was selling to anyone, just being friends. Kagy: Our event is all about networking and building connections. So much of our world is working closely together, and having solid relationships helps to ensure great events. Our synergies are the key to event success. Ryley: The networking opportunities during these social events are crucial. It is a time to meet casually with

attendees. That’s refresh ing. Can you elaborate? Kagy: attendees. With so much longevity in our industry, we don’t always see such a


at our Summer Educational Conference. We are so proud to attract new faces and help foster new relationships. Morrison: More companies are allowing members of the teams to come to an event like this one where there is a resort feel to the conference. Some employees never get to visit premium locations like an Omni brand property, so it is a perk and an opportunity to broaden professional horizons. Garcia: a good thing that we had so ference. This is a sign that the industry is back and picking up momentum moving forward. Wilson: It was great to see ees. I think, in part, it was because we have not been in person since 2019; it was a great location and a family-oriented conference. I would highly recommend the Summer Conference.

@EXHIBITCITYNEWS

Ryley: We had 10 new member companies this sumattendees. That represents what is prevalent in the industry right now. There are a lot of new faces out there. How about the participa tion and importance of labor and the sponsors who put this event togeth er and made it happen? Garcia: It is important that labor continues to attend these conferences to let everyone know how labor is involved with this industry ent trades put in to help our industry. Labor does a lot of work to promote our industry at local, state and federal levels. I would like to see labor highlighted a little more in this conference. Last, but not least, I would like to give two thumbs up to the entire ESCA group for putting together this year’s conference, and a spe-

It felt more like a family reunion than an association conference." cial thanks to all the sponsors that made this possible. Ryley: We couldn’t hold a conference like this without our great sponsors. They really came in strong for this summer conference. It allows us to put on a great program and hold the social events that I mentioned earlier about both our labor and facility partners. We always get great support from so many of the national representatives of the

organized labor unions. They come in and really communicate what is happening in the various markets and what is changing. It is very valuable. Morrison: There is no secret that sponsors are a huge part of the conference, and their monetary contributions help with the funding of the event. It works both ways, though, as sponsors have an opportunity to speak with companies they would like to do business with. At this event, sponsors are able to do a two-minute commercial with the attendees to leave an impression on them. I personally take full advantage of that every year at ESCA. Wilson: It is important to bring labor, company owners, sponsors and other industry professionals together in an inviting environment. They time to time, but we are all passionate about the tradeshow industry and we want to see tradeshows return to pre-pandemic levels, which we are seeing in many cities. Kagy: This event relies on participation and sponsorship to be successful. It is truly only as good as our attendees and the engagement of those attendees. Special thanks should be given to our labor and venue partners who work with us to foster symbiotic relationships and lay the groundwork for the future success of our industry. Also, we wouldn’t be where we are without the generosity of our sponsors who clearly see the value of giving back to their industry and helping to grow ESCA and support the organization’s initiatives.

ExhibitCityNews.com Jul/Aug/Sept 2022 31


HIRING

The team at Condit regularly bikes to work together

Best Places to Work

As Rhiannon Anderson, Chief

EACH YEAR, OUR READERS NOMINATE SOME OF THE BEST COMPANIES TO WORK FOR IN THE INDUSTRY, AND WE ASK THOSE ORGANIZATIONS TO SHARE SOME OF THEIR WISDOM

fast-paced and deadline-driv-

Productions, says, “Tradeshows

of our work, we believe that employees who are well taken care of have the ability to better

BY KERSTAN SZCZEPANSKI

The Great Resignation. That post-pandemic catchphrase that describes the culmination of years of employee dissatisfaction with the workplace and corporate culture

idea is so prominent, it’s easy to think every workplace in

is that true? ECN There are companies in the tradeshow industry that have

ented, dedicated professionals What makes your company such a great company to work for? Kevin Trainor, president of Condit Exhibits, puts it plainly: “Every company says this, so it sounds a little trite, but

swers Fern Expo’s VP of mar-

-

is one of the many reasons

tion Center (OCCC) is home to ees, some who have dedicated

while, simultaneously, it’s this really fun, collaborative and -

of the best places to work, and we asked several of these companies a series of questions about what they do to

for Acer Exhibits and Events answers similarly: “Without a

pride in our work, and it is re32 Jul/Aug/Sept 2022 Exhibit City News

approach is evident in how everyone interacts internally and helps smooth out those stressful times that occur in

How does a company overcome the stress of the industry?

OCCC, the employees contrib-

of the tradeshow industry

internal communications and personal approach to employee relations … especially


leadership team’s open and transparent communication hikes, bikes, camps, you name What is it about the city your company is headquartered in that contributes to making the company great to work for? Chuck Texeria, senior account executive for Willwork, answers, “Willwork is headquartered in Easton, Massa-

community where everyone

Acer’s Jacob’s replies, “Havre de Grace, Maryland, is a fantas-

The OCCC team makes the convention center a great place to work

ment, businesses and muse-

think of Midwestern values

be biased, but fresh Chesapeake Bay crabs are the best in the world, and our team enjoys an annual crab feast toward the

quartered in Milwaukee, Wisthe company’s location that can contribute to workers’ satisfac-

Willwork culture shares these values and that same mindset transfers to our other divisions am proud to say that the team

@EXHIBITCITYNEWS

Trainor enthuses, “Both our lo-

is located, the level of enterare various theme parks and

ExhibitCityNews.com Jul/Aug/Sept 2022 33


HIRING

attractions within close prox-

few destinations in the coun-

complexes within minutes of Anderson points out the entertainment for conven-

The Derse team sports their ugly Christmas sweaters

is the tradeshow capital of the vides our employees and our overall mission of economic deall of the resources to support

is an important part of workwork ethics, a common moral

can know all their employees, and everyone is considered

which makes travel and enterlet each other down and an appreciation of everyone’s What is it about your corporate culture and company one of the best places to work? “We know exactly what we are: a mid-sized boutique

plains, “Happy people do better

ny that has their employees’

Fern’s culture that makes for the success of its work envi-

events, one day per month on-

do internally as well as in the

advancement for employees’ -

ple of this can be summarized derstand our clients and craft unique solutions starts from

received from a client recently: ‘There’s a true sense of partnerthe Fern team that we don’t see

mon purpose is what drives A clear vision for the com-

OCCC team’s primary job is to act as The Center of Hospital-

family events, charity committee and volunteer opportunities,

the company also is very involved with their local

unlimited vacation, anniversary nizations and philanthropic causes that our employees are

down, we keep perspective

director of client services, says she’s proud of the company’s

quality craftsmanship and accessible customer service to

ees that makes every day in

-

realistic deliverables, respect for each other and a healthy

experience! We are a team

point on healthy work-life bal-

parties every month to catch up with each other outside of

All these exceptional companies place value not just on work, but they value clients and clear corporate vision, dedicated communication and commitment to work-life balance all contribute to employees who ects, but stay with the company -

34 Jul/Aug/Sept 2022 Exhibit City News


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Secure Your Placement In These Future Editions

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Corporate Social Responsibility / Nifty 50 Over 50 / Women in the Industry

Fourth Quarter Issue (Oct.-Dec.) Focus City: Salt Lake City, UT

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HIRING

Help Wanted!

“Help Wanted” signs are posted in business windows across the nation, the boss is asking his loyalists to reciprocate on his commitment. “The ones with me now would say I

THE INDUSTRY WORKS TO RETAIN AND ATTRACT STAFF DURING A POST-PANDEMIC FRENZY

and we stuck together as a company and as a family,” Falberg says from his vacation in Florida. “You have to build a culture where you want to be there, you like the people you work with, you like what you do, you take pride in your work.” While many companies in the meetings and events industry were forced to lay

BY RAY SMITH

Brad Falberg didn’t have to be a labor analyst to recognize hiring challenges brewing on the post-pandemic horizon. In a proactive strategy, the founder and president of Atlanta-based Exhibithem that he’d saved their jobs during the COVID-19 pandemic and coinciding shutdown of the tradeshow industry. Now that the pandemic has eased and 36 Jul/Aug/Sept 2022 Exhibit City News

during the pandemic, Exhibitus managed to retain two-thirds of its 135 employees. The company that designs and builds exhibit booths took advantage of limited government aid and cut workers’ pay to minimum wage, which still allowed them main on the company’s health care plan. It eased the “whiplash” effect, Falberg calls it, that came when the

industry regained traction and companies started fighting like wolves over a deer carcass to fill the post-pandemic employment void.

Job numbers down During the pandemic, when the entire global economy was in peril, people moved on to other jobs, started new careers, worked from home, took early


retirement and in various ways, vanished from the workforce.

last set of hands on the booth,” she adds. “We’ve experimented by hiring relatives, friends, students in a transition phase … nearly anyone who is reliable and trainable.”

employment was still down by about 5 million jobs compared to pre-pandemic levels, according to the US Bureau of Labor Statistics. AVEX, a Minneapolis, Minnesota-based audio, video and lighting comsays Tim McVean, vice president of sales and marketing. The company was able to rehire most of its core team within six

Among those who lost their jobs during the pandemic, 94 percent said they would consider coming back to work for the right job and pay, a new CNBC All-America Workforce Survey found. Employees’ values have changed, good working culture. “We’ve worked hard to provide folks with a great place to work for many years,” he says. “The stakes have just gotten higher. Luckily, we haven’t experienced a lot of turnover like some of our competitors. I think being a growing company that provides opportunities for career advancement makes a big difference.” It’s no surprise that skilled workers such as carpenters, designers and project managers had to leave the industry as the pandemic dragged on, says Jenny Koehn, vice president of sales for Condit Exhibits. The Denver-based builder of custom percent of its workforce across all departments. The rehiring process started in lenging, she admits. “Replacing institutional knowledge is a tall order and we’ve found it’s critical to hire individuals with tradeshow experience for many of the key positions,” Koehn says. @EXHIBITCITYNEWS

Skills scarcity a problem even before the pandemic, exacerbated by an overall decline in work ethic, particularly among younger generations, Falberg observes. sided and business restrictions were lifted. people who want to do the work,” FalTwenty- to 25-year-old kids don’t want to

It’s burning them out.” shop. It’s everywhere, Falberg contends, from sales representatives to design and engineering, from project management to The average age of installation and disyears, he notes, and like the shop problem, typically needed in the tradeshow industry. Even in the “Entertainment Capital of the World,” it’s become tougher to branch manager for AVEX in Las Vegas. He knows several technicians and skilled workers who left the entertainment industry during the pandemic. “For me, it’s production management and technical. I get lots of applicants, but most don’t have a lot of experience,” Nelson says. Koehn lists warehouse positions as the “And they’re critical to our success, the

Keeping the force The cutthroat battle for workforce retention is not lost upon Falberg, who founded Exhibitus in 1994 after learning the ropes of the tradeshow industry as an account executive. Exhibitus hired a sales rep who had been let go in Phoenix, and when his former boss called and wanted him back after the pandemic, the discarded salesman tactfully declined. “I know they’re being recruited,” Falberg acknowledges. “I sent them a memo telling them ‘I appreciate your dedication to Exhibitus, just as Exhibitus was dedicated to you during the pandemic.’” McVean of AVEX sees a lot of folks moving around the tradeshow industry currently and available for full-time employ-

In general, Koehn sees the power shifting back to employees. They have more options than ever. “While the pandemic forced us into short-term survival mode, we’re searching for individuals who will be committed to a long-term career with Condit,” she says. “But also accept the reality that many will only stay for a couple of months or years. So, we’re aiming to attract the individual with the best attitude contentment in the role and company.” ExhibitCityNews.com Jul/Aug/Sept 2022 37


EXHIBITORLIVE RECAP

Introduction

We’re Doing It Live! ANOTHER SUCCESSFUL EXHIBITORLIVE IS IN THE BOOKS BY EMILY OLSON

Lee Knight receives the Legends Lifetime Achievement Award

EXHIBITORLive took place at Mandalay Bay in Las Vegas, June 20 - 23, ECN

-

EXHIBITOR Magazine’s -

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Live

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38 Jul/Aug/Sept 2022 Exhibit City News

Photos by Gary Prochorchik / Exposures LTD

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Photo by Gary Prochorchik / Exposures LTD

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Lancaster’s Slam Dunk

Lancaster account executives entered the dunk tank for charity

BY EMILY OLSON Stephanie Peterson of EXHIB-IT! Concepts shares her wisdom

Tucked in the back of the show

Live

-

-

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Women Who Lead BY EMILY OLSON

On June 22, Women in Exhibitions Live Photos by Gary Prochorchik / Exposures LTD

Photo by Gary Prochorchik / Exposures LTD

EXHIBITORLIVE RECAP

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@EXHIBITCITYNEWS

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ExhibitCityNews.com Jul/Aug/Sept 2022 39


EXHIBITORLIVE RECAP -

Best of Show new exhibitor: Popshap TORLive

Buyers Choice new product awards: Booth design is like rocket science

Rocket Display Wins Big BY RAY SMITH

Best of Show small booth (200 square feet or less): stevens E3

With a countdown to

Live

Best of Show booth staff: Hill & Partners

-

-

-

-

Live -

40 Jul/Aug/Sept 2022 Exhibit City News

-

Warm and friendly staff worked at this striking booth


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EXHIBITORLIVE RECAP

Manny Rowe of Integrate demonstrates lead capture strategies

Current Trends in Lead Generation BY RAY SMITH

the

-

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Live 2022 in Las Vegas with

42 Jul/Aug/Sept 2022 Exhibit City News


EXHIBITORLIVE RECAP

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Emad Atya, left, and Ryan Schefke display some of the 50 interactive games designed to attract booth traffic

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BeMatrix marketing director Kent Agramonte enters his info into the “Swag” interactive vending machine

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Massage therapist Shawna Regner works on a visitor at On Location’s booth after scanning their badge to capture information for leads

Live -

Live 2022, and @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 43


CORPORATE PROFILE

The company’s growth is numbers as well. “We have eight,” McGlade proudly says. “And in the next couple months will have small brands under epIQ and grow up to 15 employees in the next six months.” That’s fast growth, especially in this economy. So what exactly is it that sets epIQ apart? Scott and Bill could easily qualify as a dream team of the marketing world, with their sights set on not only making sales, but staying ahead of industry trends and predicting future trends. When discussing marketing events or goals with clients, Bill says he tries to make clear to them: “The value of your organization isn’t

epIQ Creative Group Is a Small Company with Big Plans and a Bigger Future BY THEA ENGST

While many companies struggled to survive or even went under during the pandemic, a few rose to the occasion, adapted and thrived. EpIQ Creative Group is one of those few. This marketing business is just over two years old, but is already turning 44 Jul/Aug/Sept 2022 Exhibit City News

heads as an industry leader with enormous potential. EpIQ Creative Group began its conception in February 2020, when marketing industry veteran Bill McGlade founded Victory Productions. In November 2021, he partnered with Scott Lebwohl to form epIQ

Creative Group as co-owners. The rest is history—albeit short and sweet. Yes, it’s only been just over two years since Creative Group, but the company’s ability to pivot, adapt and succeed—all in a global pandemic—is hard to ignore.

It’s 365 days.” And what exactly does he mean when he says that? You might be marketing tion, but once that event or sale is over, is your business also done? No. That’s where epIQ Creative Group sets itself apart; their campaigns don’t stop working for you, even when the job is done. EpIQ has an impressive formula for success, which they call their marketing engine. This is a system designed and trademarked by epIQ to create a marketing strategy plan from beginning to end, with

times of the year,” McGlade explains. “The epIQ engine generates leads and produces content to drive demand. The system we put into action while creating a solid foundation for continued success.”


Scott and Bill could easily qualify as a dream team of the marketing world ..." Beyond the marketing engine, the epIQ philosophy is simple: “Never start marketing,” McGlade says. “You should always be marketing. marketing engine.” size, what else is on deck for the future of this ambitious company? “We’re going to rapidly expand into the community space and metaverse space,” McGlade says. “The future of epIQ is going to be constantly evolving into the best forms

of marketing and generating the actual revenue companies make. This means staying ahead of the trends, the right trends, and expanding into spaces that add to the solid foundation of companies.” growing quickly in the next six months, Bill likes to consider why people want to work for him and Scott at epIQ Creative Group, and why they’d stick around for a long time. He says, “epIQ is a division of a

thing is about being as transparent as possible from day one Furthermore, the epIQ management team understands that diverse perspectives and backgrounds make companies stronger. “No matter what, your voice will be heard,” McGlade says. He and Scott strive to make the workplace comfortable as a creative space so

leading philosophy, but there is one thing Bill is most proud of when it came to epIQ Creative. “We’ve grown and now we’re in the process of making some big growth opportunities that will really shape the direction in which the company is moving forward. I’m most excited for that direction because it’s all kind of falling into place from our master plan, faster than we actually thought.” Bill adds

their ideas and concerns without hesitation. McGlade says, “We thrive on making sure people walk up to me and come to me with a solution instead of just a problem. Plus—we’re dog friendly!” That never hurts! Bill and Scott have plenty of experience and an industry-

who he can already see growing, contributing, and being valuable members of the team. The future is bright for this innovative, creative and supportive marketing company with so much to be proud of and so much to look forward to.

Brand every square inch of our NOVA™ fabric booth systems and light walls. Whether you need a full floorplan, zone activations, custom light walls, or meeting rooms, SMT expo Systems has you covered.

@EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 45


TRADESHOW HISTORY

America’s First Tradeshow: The Centennial Exposition of 1876 BY BOB MCGLINCY

46 Jul/Aug/Sept 2022 Exhibit City News

Artist's rendering of The Centennial Exposition

tralia and Japan, fairgoers side of Paris, it was the highest attended event of the 19th century until the 1893 “World’s Columbian Exposition” took place in Chicago. The Fairgrounds were huge. Sprawling across 285 acres in Fairmont Park, it was the largest expanse of land dedicated to a world’s fair at the time. Workers constructed a temporary town of more than 200 buildings, including multiple halls dedicated to machinery, agriculture, horticulture and art. The centerpiece, the “Main Exhibition Building,” enclosed a record-setting 21 acres under one roof. Separate structures

were erected for each of the 35 countries exhibiting, and for 26 of the then 37 individual United States; 14,420 businesses occupied 1.9 million square feet of exhibit space. The show was open from May to November, and at a time when the average American wage was $1.21 a day, visitors paid 50 cents for the experience of a lifetime. Wherever one looked, the Exposition displayed a series technologies, new food, new ideas, new products and new sales everywhere. Emperor Don Pedro of Brazil discovered Alexander Graham Bell’s new invention: the telephone (“My God, it talks!”

he exclaimed while judging the show). Edison debuted his telegraph and electric pen. Remmercial typewriter and charged for souvenir letters. Pratt and Whitney showcased tools manufacturing interchangeable parts and machine-made fasteners. The Waltham Watch Company demonstrated the ing machine and won a gold medal. HJ Heinz, Charles Hires and Stephen Whitman sold new products (ketchup, root beer and boxed chocolates). Two others making future fortunes selling new food items were J W Tufts and I L Baker (surprisingly popular

Map courtesy of Boston Public Library

To commemorate the 100th anniversary of the signing of the Declaration of Independence, the United States presented a birthday party to the world from Philadelphia. “The 1876 International Exhibition of the Arts, Manufacturers, and Products of the Soil and Mine” showcased American ingenuity, innovation and technology. The celebration promoted patriotism, promised entertainment show in the US. New York, Boston, Cincinnati, Chicago and St. Louis battled for three years for the privilege to host the event. While city leaders argued about hosting the event, politicians, pundits and members of the press argued the exposition shouldn’t take place at all. The cynics cried it couldn’t be done, complained that it would be too costly, claimed that no one would attend (at least not from overseas) and worried that US products might be viewed as inferior when seen side-by-side with European goods. Fortunately, the naysayers were proven wrong, and the show was a stunning success. The exposition attracted nearly 10 million people at a time when Philadelphia’s population was 817,000. From New Zealand, Norway, North and South America, England, Egypt, India, Istanbul, Aus-


of soda water and sugar popcorn). Bananas were a tasty novelty, while overhead, a steam-powered locomotive moved 60 passengers cushioned in a lavish saloon car. The Wallace-Farmer Dynamo powered three electric arc lights and inspired Thomas Edison; the Grant pre-computer, foreshadowed the future. Roebling and Sons exhibited a revolutionary 5¾ inch thick cable (the same cable used in the construction of the Brooklyn Bridge). Krupp unveiled the world’s largest cannon, an 81-tonner. Elsewhere in the hall was a large travel bag that doubled as a portable bathtub (not every new invention on display was successful). Thanks to Elizabeth Duane accomplishments of women

Map courtesy of Boston Public Library

time at a world’s fair: The Women’s Pavilion displayed more than 80 newly patented items, including interlocking bricks, a dishwasher and a cold handle for a hot iron. Exhibition in the US opened at the fair; a separate building presented photographs. The American Library Association originated at the show. Singer, the largest manufacturer in the world, sold multiple models of sewing machines in the main hall, built a corporate pacorporate retreat; they hired six trains in New York and transported 4,000 employees to Philadelphia for an all-expense-paid trip to the fair. @EXHIBITCITYNEWS

America was an expanding national marketplace, with shopping an increasingly popular activity. The tradeshow—the event in the US—turned into a major consumer spectacle, and became commonplace. The fair showcased everyday items such as hand tools, furniture, wagons, stoves, fabric, textiles, clothing and lanterns, as well as some less-common ones: Doulton pottery, Schumacher pianos and suspenders with one’s name custom woven into printing presses, hydraulic and pneumatic power machines, trains, steam engines, dynamos, reapers and windmills. DuPont displayed gunpowder, and arms manufacturers selling new products included Colt, Remington, Smith and Wesson, Gatling, and Krupp. visited Vienna in 1873 to learn from that fair’s successes and failures. Based on what they learned, the Philadelphia Committee increased railroad and street car service. They

newspapers and wallpaper, ones spinning cotton and combing wool, plus others pumping water, sawing logs and making shoes. These dynamic machines simultaneously showcased technology, created sales orders and entertained fairgoers. The Centennial was a thought-provoking place to see and be seen. Current and future inventors in atMap of the Exposition's footprint tendance included George Eastman, George Westinghouse, Moses Farmer, both high end and inexpenThomas Edison, Alexander sive restaurants. Gardens and Graham Bell, and a young fountains dotted the land16-year-old Elmer Sperry (the scape, along with displays “father of modern navigation and dioramas showing life technology” and inventor of gyaround the world. And on the roscopic compasses). The show outskirts of the fair, a shanty boosted the cross-pollination town sprung up with beer of ideas and created an incubaparlors, sideshows, entertaintor for inspiration. More than ment and can-can dancers. 10,000 US patents were issued Centennial, and stretching to 300 feet in height, the Sawyer

close of the show! What was the legacy of Amer-

structure in the US at the time. It was the tallest exhibit, but not the most popular one. The two most popular and well-attended displays were Liberty’s torch and the Corliss steam engine. Both were 50 feet high. Lady Liberty’s arm was the Liberty to arrive on America’s shore. For 50 cents, one could climb to the torch balcony and view the fair. The admission fee was designed to be a fundraiser for the base of the future statue. The 1400 horsepower Corliss steam engine, the largest in the world, powered the hundreds of other machines at the show—machines printing

» It sold products, developed businesses and created fortunes.

» It illuminated the dawn of a new American manufacturing age.

» It displayed the country’s industrial power and future potential.

» It launched 27 major expos in

»

the US over the next 28 years (including world fairs in Chicago, Buffalo and St Louis). It transformed the global image of the US.

Philadelphia’s Centennial Exposition brought people, money, ideas and businesses together. It unfurled a blueprint for the future, and proved exhibitions and tradeshows work.

ExhibitCityNews.com Jul/Aug/Sept 2022 47




Here. ready. stronger than ever.


SHOP TO SHOWFLOOR An In-Depth Look into Today’s World of I&D and Event Labor

Exhibitus brings attendees in from the cold

Photo by Gary Prochorchik / Exposures LTD

IUPAT District Council 88 Shifts Their Focus South

Wow Booth: Exhibitus for Snowflake

Celebrating Industry ACES

Pg. 52

Pg. 54

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This section is dedicated to all exhibit house professionals, as well as all exhibit managers and tradeshow coordinators worldwide. For advertising information and rates, please call our offices at (702) 272-0182 and ask for sales. @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 51


SHOP to SHOWFLOOR I&D and Event Labor

quality labor they provide, they know the ins and outs and must-see places in each city. They have the inside scoop on local cuisine and attractions, and District Council 88 pairs that knowledge with southern hospitality throughout the state and makes Texas a great destination for events and a critical resource for its members. What makes Texas unique in the industry is its four distinct local unions within the district, all of which are situated in some of Texas’ biggest and best cities, known for their work with the arts, walkability, food and large events that bring in hundreds of thousands, if not millions, of individuals with ease. Hernandez says, “It doesn’t matter what your vibe is, there’s a city that will pull

Ya’ll Come Back Now! IUPAT DISTRICT COUNCIL 88 SHIFTS THEIR FOCUS SOUTH By Caitlin Howle

T

he International Union of Painters and Allied Trades (IUPAT) District Council 88 represents a diverse and growing workforce of active and retired men and women in Oklahoma, New Mexico, Southern California and Texas. Members work in a multitude of professions, from construction to manufacturing and conventions. Tradeshow facilities have been a hot topic lately; District 88 has been focused on its many cities in Texas being a draw for outside consumers for shows that supply work for its members. District Council 88 also has been working with its members throughout the

52 Jul/Aug/Sept 2022 Exhibit City News

upcoming tradeshows and new instruments for training have set their members ahead of the curve. IUPAT District Council 88 Business Agent Jennifer Hernandez says of Texas, “There’s a great opportunity here for anyone willing to put in the work. The tradeshow industry is like no other. It’s fast-paced with a deep sense of pride for the work that we do.” within its boundaries, and IUPAT considers their members ambassadors of the cities they work and live in. Apart from the

show, they want a full experience, for attendees and exhibitors.” Local 1839 in Austin, the Texas capital city, features the slogan “The Live Music Capital of the World” in reference to the city’s musical background, and as a nod to its long-running PBS TV concert series “Austin City Limits.” Austin is a youthful and hip city that features unparalleled music, food, nightlife and outdoor spaces, with a highly educated and diverse population. On 6th Street, where many go to eat and bar hop, everything is within walking distance. The famed South by Southwest (SXSW) conference, which is set up by members of District Council 88, happens in Austin each year. It brought in 280,000 individuals to its events in 2019. Jennifer Local 756 in Dallas is set in Hernandez a deep historical tradition. The famed Deep Ellum neighborhood, not far from downtown, has rants, a vibrant nightlife and craft breweries, and it is known for the performing arts. Dallas is also home to such events as the Texas State Fair, which brought an attendance of 2.2 million in 2021. With Local 653 in San Antonio, participants get to experience The Riverwalk, known for its welcoming feel and historic


importance; the Alamo is within walking distance of the attraction. The city also has a reputation for its amazing food and fun atmosphere. San Antonio recently hosted the AMPP national conference and sees nearly 32 million visitors per year. Last, but not least, is Houston, home to Local 550. Houston features a convention center that has become a hub for downtown. Discovery Green Park is nearby, and Minute Maid Field and the Toyota center are all within walking distance, with incredible eats along the way. The city is known for its food and diverse population. According to a 2019 study conducted by Wallethub, Houston is known to be the most diverse city in America in ethnicity, socioeconomic status, industry diversity and more. It’s a melting pot that balances southern charm with a welcoming atmosphere. Hernandez says, “Our goals in Texas overall are to increase our numbers and be the tip of the spear for quality work and setting the standard in all markets. We know the value of what we bring to the industry that we love, and it shows in the work our members do on each show.

handled the pandemic,“We used that time to regroup and deep dive on changes we saw within the industry both prior to and during COVID. We know that meaningful interactions happen on a

success with members and contractors passionate about putting Texas on the map, not only as a great destination that pulls in attendee numbers with attractions in every city, but that also keeps a focus on supporting our skilled IUPAT members in the industry.” District Council 88 represents around 1,000 members statewide, and they are already starting to see positive changes after the devastation from the COVID-19 pandemic. According to Hernandez, “We saw a slight dip due to the pandemic and are coming back strong as shows start to

on from the pandemic.” As for what’s next for District Council 88, Hernandez says, “We’ll continue to grow and evaluate what has changed since COVID to ensure that every job we do, every show that’s set, has the quality to uphold the standards within the industry. We’ve always banded together. During the pandemic, there were some

the members, “Our members are dedicated to the trade and the industry and have weathered the storm. They are excited for forward movement with show management and exhibitors. Those are the interactions we missed most—the people Hernandez says of the way members @EXHIBITCITYNEWS

can replace the booth space where you can see and touch a product and make those needed networking connections. We make that space happen, we build it and ensure that it’s the quality from start will keep our members working.” District Council 88 deeply cares for its members, and during the pandemic found that it brought the strength of its members to the forefront and pulled them closer together. “Members experienced hardships through the pandemic, but were resilient. We banded together to support each other. That’s the basis of our work; it takes a village, and we are that village. With the return of the industry post-COVID, we have worked through challenges and navigated barriers that have become a new norm. Things are falling into place, and shows booking create a robust return that has helped to

hardships and food insecurities, and we made sure we all had what we needed. We knew the industry would come back; it was a matter of time.” With the industry returning, Hernandez is optimistic, and gave insight into new programs that District Council 88 created. This fall the council will see as well as a mentorship program that will pair veteran workers with those in training or just starting out, as a way of helping the industry and individuals

IUPAT considers their members ambassadors of the cities they work and live in.”

carry the torch forward, as well honoring the work that the skilled tradesman in the area have completed. Hernandez says, “We don’t accept the answer that our industry isn’t going to move forward. We’ve navigated those barriers, and if they have slowed us down, we’ve come back stronger.” The council also plans on focusing on technology as a tool to help train its tradesmen, with the debut of their virtual boom lift and additional training proindustry. Their goal is to create more accessibility for workers and increase that they can train and be prepared to get step foot into the venue. IUPAT District Council 88 has its mind on its members and tradesmen and expanding their market to help them thrive in some of the most desirable locations for tradeshows in the country. Organizations that choose to book shows in Texas are making a smart move. The Lone Star State has that wow factor that will leave show associations, attendees and exhibitors eager to return for a second helping of southern hospitality and another seamless event set up by skilled IUPAT decorators. ExhibitCityNews.com Jul/Aug/Sept 2022 53


SHOP to SHOWFLOOR I&D and Event Labor

By the Numbers:

Booth Footprint: 20’x40’ at HIMSS Labor: Four laborers and one supervisor worked for 175 hours Booth Height: 16’ for the floor structure Graphics Size: Sizes ranged from 16’ x 10’ down to 8.5” x 11”

Exhibitus Brings Show Attendees in from the Cold By Emily Olson Photography by Gary Prochorchik / Exposures LTD 54 Apr/May/Jun 2022 Exhibit City News

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PROJECT CREDITS Designer: Exhibitus Builder: Exhibitus Lead Designer: Matt Beck, creative director Support Design: Cheryl Scott, graphic designer Production Manager: Jeff Moran, production manager Client Team: Stacie BeVille, senior account executive; Alyson Coleman, account director Account/Project Management: Ashley Muntean, senior account manager; Roger Vitale, senior project manager Production/Engineering: Johnny Johnson, detailer Exhibit Construction: Exhibitus Graphics Production: Exhibitus, DD2 Graphics Photography: Gary Prochorchik, Exposures LTD Exhibit I&D: Nth Degree

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@EXHIBITCITYNEWS

ExhibitCityNews.com Apr/May/Jun 2022 55




SHOP to SHOWFLOOR I&D and Event Labor

Michael McDaniel (pictured above) and John Zimmerman (pictured below) are ECN’s Summer 2022 ACES

ECN’s I&D Summer 2022 ACES SHO-LINK’S MICHAEL MCDANIEL IS ROOKIE OF THE YEAR & JOHN ZIMMERMAN RECEIVES LIFETIME ACHIEVEMENT By Jeanne Brei

E

xhibit City News is thrilled to return to presenting our I&D ACE Awards honoring the men and women of I&D. At EXHIBITORLive in Las Vegas, we honored two SumRookie of the Year from ShoLink Dallas, Michael McDaniel, and the second, a Lifetime Achievement Award ACE for the former owner of Zenith Labornet, John Zimmerman. Sho-Link VP of Operations Rob West says of McDaniel, “It’s not often that a new employee is able to lead booths, communicate with customers

and assist fellow teammates to get the job done. Yet Michael McDaniel came onboard with these skills and the type of attitude that says, ‘Yes, I can!’” Michael’s direct supervisor in Dallas, Marc Santos, shares, “I knew after about two weeks that I had someone very special. He is leading booths and providing a level of customer service that’s rarely seen even in 10-year leadmen. Michael them before they even happen. His laser focus on safety and making sure every detail is met or exceeded is what makes him so unique.”

58 Jul/Aug/Sept 2022 Exhibit City News

And our Lifetime Achievement winner, John Zimmerman, was nominated by Lancaster Management Services, Inc. President Patrick Lancaster says, “John started his career at I&D Group and then later opened Zenith Labornet. For more than 25 years Zenith produced quality labor and network services. John’s ability to forecast the future needs of the I&D industry is second to none. More importantly, his direct competitors always remained his friends. Integrity has always been a

priority, and his success of selling Zenith a few years ago proves his accomplishments and his great nature of providing a great service and running a very successful business. He never misses an event or opportunity to help in charity or just in passing. John has been a mentor to me for more than 20 years, and I couldn’t and wouldn’t be where I am today in this industry if it wasn’t for his kind and candid nature.” ECN would like to congratulate both Michael and John as our newest inductees in the ECN I&D ACES Hall of Fame.


ECN will be accepting submissions for I&D ACE awards all year and will be traveling regionally to present them locally throughout the year.

Categories: Rookie of the Year ACE Seasoned Show Floor Veteran of the Year ACE Best Regional Manager ACE Best Traveling Lead ACE Firefighter of the Year ACE Flooring Installer ACE Double Deck Installer ACE Regional I&D ACE Award Best Operations Team

Now Accepting Nominations for 2022 Submit at ECNACEawards.com


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stall anagement | S e | | Operations | In t | V i r t u a l E ve n t M ontracted / Freelanc Pr o j e c t M a n a g e m e n t | E ve n t M a n a g e m e n Audio / Visual | C s e | t i l i s c c a i t F s i d g n o a L s e | | u n | Ve s | HR & Finance ent | Operations t r a c t e d / F re e l a n c e | Design & Graphic | Pro j e c t M a n a g e m Facili ales | Marketing llation & Dismantle S a t s | n I t | n e m s e n g o i a t n a n c e | Ve n u e s a n d a r a l e M e p t | O | C o n t r a c t e d / F re e n t | V i r t u a l E ve n l m a e u g s i a V n a / M o i t d n ismanu D ve A E & | n | o ance | Logistics ations | Installati Ve n u e s a n d F a c i l i t e s raphics | HR & Fin anagement | Oper G M & t c n e g j i s e Pro D nage a | | M t g n e n l i t t ve n e E | Sales | Mark s and Facilites | Installation & Disma l E ve n t M a n a g e m e n t F re e l a n c e | Ve n u e a / u t d r i e t V c a | r t n t o n C e m | e g l a Audio / Visua tes | Event Man nce | Logistics | phics | HR & Fina tle | Design & Gra

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ASSOCIATION NEWS

Tradeshow Industry Continues its Charitable Ways By Jeanne Brei, with additional reporting by Caitlin Howle and Emily Olson; Photography by Gary Prochorchik / Exposures LTD radeshows are back and so are the charitable efforts put forth by those who are always looking to give back to others.

T

» Chicago Randy will be held Aug.

RSMGC Charity Events The RSMGC Board has announced the dates for their upcoming charity events in 2022. All EACA members and industry colleagues are encouraged to note the following on their calendars to provide assistance to our colleagues

»

family tragedies: 64 Jul/Aug/Sept 2022 Exhibit City News

»

1 at Seven Bridges Golf Course in Woodridge, Illinois. Get Out of the Gutter will be held Aug. 18 at Bowlmor in Atlanta, Georgia. Atlanta Randy will be held Oct. 7 at Stone Mountain Golf Course in Stone Mountain, Georgia.

Dennis Hale Memorial Scholarship Fund The ESCA Summer Educational Conference took place in June in Asheville, North Carolina (see page 28), and members were asked to

donate to the silent auction supporting the Dennis Hale Memorial Scholarship Fund, which contributes thousands of dollars annually to our industry’s future: youth education. Young adults face rising seeking higher education, and ESCA and its members can assist. Although the conference has passed, members still are able to donate to the fund by visiting www.esca.org/ esca-awards/dennis-hale-memorial-scholarship-program/ to donate.

EDPA Hit the Links in Surf City On May 9, the EDPA’s Southern California chapter golf tournament. Aptly named the Surf City USA Charity Golf Tournament, the event took place at the newly renovated and prestigious Huntington Club, a private venue minutes from Huntington Beach. The tournament featured a scramble format, with trophies for the winning teams,


EDPA SoCal held their first annual charity golf tournament in May (pg. 64) and EDPA Las Vegas held the 20th Annual Education Scholarship Golf Classic in June (pg. 65)

well as an open bar. The event raised $3,100, with $1,300 of that being donated to the The EDPA Foundation Scholarship Program, which provides scholarships date, The Foundation has given more than 100 scholarships, and also supports the Randy Smith Golf Classic. member, says of the tournament, “The biggest success and take-away was to see that the chapter here in Southern California is alive and eager to participate and support the EPDA and the chapter.”

“We plan on having more than 150 players and holding large money for our charity.” Sponsors of the tournament included IMPE Containers, Laguna Displays, Cees Smit: Visual Branding Solutions and Winners of the tournament were Buster Schwab, Moses Hughitt from team Freight Saver, and the highest-scoring team award went to William Sands, Brian Matsumoto, JR Bruce and Craig Hanson of team Pink Sparrow. High Rollers in the EDPA Las Vegas Chapter On June 9, the EDPA Las Vegas chapter held a golf tour@EXHIBITCITYNEWS

nament of its own. The 20th Annual Education Scholarship Golf Classic took place at the Las Vegas National Golf Club. Forty-four golfers registered for the event, and an additional 17 guests attended the networking luncheon following the tournament. mately $9,000 for the EDPA Foundation Scholarship Fund, which awards scholarships to industry members and their families to help them pursue university-level study. Any immediate family member of an

individual working anywhere has graduated or will graduate high school and has accepted attendance at a post-high school educational institute, is eligible to apply at www.edpa. com/edpafoundation. This year’s winning team and Kendall Sandoval with Two Eighteen Events, along with Kemer Poteete of Sierra Live Events. Runners up were members

Cordaro and Lou Tassone. The event was sponsored by Elevation 3D, Circle, Hill & Partners, 218 Events (Silver Tournament Sponsors); Brumark (Cooling Towel Cart Sponsor); Eagle Management,

(Photogrophy Sponsor); Color

Albaugh, Mike Carvalho, Troy

and 4Wall (A/V Sponsor).

ExhibitCityNews.com Jul/Aug/Sept 2022 65


TECHNOLOGY Lighting

1 JULY 2015 Exhibit City News


ASSOCIATION NEWS

NTSA’s Partners, Members and Sponsors Bring the Invisible Industry Tour to Life By Laura Palker, NTSA Founder/CEO

T

he Invisible Industry Tour, a col-

industry that includes show organizers/associations, general contractors, trades/unions, experiential designers/ producers, tradeshow suppliers, venues, convention/visitors bureaus and STEAM/ workforce development, debuted its 49-foot Triune Quad-X Mobile Trailer at Global Exhibitions Day in Washington, DC, on June 1 and was met with resounding enthusiasm. The tour will be visiting multiple US cities and hosting industry events in the next year—although, with gas prices currently skyrocketing, the EXHIBITORLive stop was postponed so the tour can remain on the East Coast this fall. Stops are being planned for Philadelphia, Miami, Orlando, Atlanta, Louisville and Boston in the next few months. Visitors in DC enjoyed immersing themselves in the interactive presentations, exhibits and time-lapse videos created by industry associations, designers, builders, unions, support services and more that showed the work that goes into producing a tradeshow, including setup, tear-down and behind-the-scenes moments in proposals and design. The NTSA is collaborating with many industry veterans across the entire

... the tour is building a growing support network ..." @EXHIBITCITYNEWS

spectrum of the 6.6 million jobs that are Laura Palker involved in the live events industry to create a library of knowledge—consisting of 20- to 30-minute videos—that will help train the next generation of tradeshow workers. Some of those industry veterans include Triune Specialty Trailers President Harry Kurtz and Senior Project Director Jake Jacobs, who are supplying the 49-foot Triune Quad-X Mobile Trailer; Brewco Marketing Group (BMG) VP, Sales and Marketing Ryan Gililland, supplying the driver, tour manager and logistics; and Captello’s Director of Marketing Brad Froese, Chief Listening Engagement Michelle Harman, CEM, UL, who are supplying CRM, marketing ausoftware. And Genesis Exhibits Senior Account Director Al Mercuro’s contributions have been invaluable as an industry liaison, event designer and social media

Triune Specialty Trailers Based in Michigan, Triune’s Harry Kurtz has been in the mobile tour and exhibit equipment business for more than 30 years. He has developed projects for dozens of Fortune 500 organizations, including Ford, AT&T, Toyota, Target, Dole, Siemens, Johnson & Johnson, Aetna, Boeing, Fuji, Volkswagen and Mazda, and has also worked with a multitude including the Smithsonian Institution, Library of Congress, US Army, Mayo Clinic and Detroit Institute of Arts. Jake Jacobs, currently a professor in the Mu-

seum Studies program at George Washington University, also brings more than 30 years of experience in exhibit design to Triune. He worked from 1980 until last year with the Smithsonian Institution and the Library of Congress as an exhibition designer and program manager, including his work as the lead designer for the 250,000-square foot National Air and Space Museum’s Steven F. Udvar-Hazy Center. From 2009-2015, he served as the chief of the Interpretive Programs

Brewco Marketing Group Based in Central City, Kentucky, with ville, Tennessee; and London, England; Brewco Marketing Group (BMG) creates and executes custom mobile marketing programs that educate, energize and entertain. They specialize in vehicle/trailer design and construction, timelines, checklists, event manuals, site selection and negotiation, program logistics, DOT compliance, event and analysis. BMG is providing both the driver and the tour manager for the Invisible Industry Tour, handling the tour’s logistics (setting up parking at tradeshows, community colleges, high schools, etc.) as well as the DOT compliance, timelines, etc. Captello Captello, a leading provider of premium lead capture and event engagement solutions, based in Ohio, has partnered with NTSA to empower the tour to expand its reach with CRM, sales enablement and marketing automation solutions, and a ences. By using Captello’s premium lead retrieval solutions, which enable data capture via customized forms and a mobile device app from anywhere in the world, riences, the tour experience is enriched, engagement is increased and the tour is building a growing support network. For more info about these partners, visit triunemfg.com, brewco.com and captello.com, or visit www.nationaltradeshowalliance.org. ExhibitCityNews.com Jul/Aug/Sept 2022 67


CONVENTION CENTER SPOTLIGHT

EAT Atlantic City is bustling with phenomenal restaurants at every price point, and many of them are within walking distance of the Atlantic City Convention Center. Wingcraft Kitchen and Beer Bar (2010 Baltic Avenue) is a gastropub that draws both visitors and locals. Located in the Tanger Outlets, this restaurant serves up high quality pub fare made with locally sourced ingredients. For an elevated experience, head to Cafe 2825 (2825 Atlantic Avenue). This Italian eatery is intimate and offers from-scratch meals and a full bar. Its real draw is its table-side preparations. These culinary and visual experiences, such as a Caesar dressing prepared in front of you or a wheel of Pecorino engulfed in flames, are not to be missed.

T

he Atlantic City Convention Center is located at 1 Convention Boulevard, just a short drive away from close to one-third of the United States’ population and 20 percent of the business addresses in the US. Its central location to so many people and businesses makes it a natural and convenient draw for conventioneers. The convention center occupies nearly 31 acres, making it one of the biggest on the East Coast. It boasts 500,000 contiguous square feet of meeting rooms that surround the convention with sunshine that pours through its 90-foot-high skylights. The convention center opened in the spring of 1997, and it was part of Atlantic City’s gateway redevelopment project. The building, which cost $268 million to construct, was designed by 68 Jul/Aug/Sept 2022 Exhibit City News

SLEEP by Emily Olson

erts and Todd. The building planners incorporated elements of the building’s surroundings into its design; the carpets have a wave design that brings to mind the nearby beach. Attached to the convention center is the Sheraton Hotel, which was part of the building’s original design. A beautiful urban garden is nestled between the two buildings, where a bronze statue of Bert Parks can be found. Bert Parks hosted the Miss America Pageant, which took place in Atlantic City, from 1955 to 1979. Each televised iteration of the pageant ended with Parks singing “There She Is, Miss America.” The statue of him near the convention center is interactive. It holds a crown, and if a visitor places their head within the crown, the song will play from speakers hidden in nearby bushes, giving park visitors the royal treatment.

Located just steps from the Atlantic City Convention Center is the Sheraton Atlantic City. This conveniently located hotel is within walking distance not only of the convention center, but also the Tanger Outlets, casinos, beaches and the boardwalk. It’s ideal for business travelers; it has a fitness center, meeting space and one of the most popular restaurants in Atlantic City: Tun Tavern.

PLAY Business travelers will find enough entertainment options within walking distance of the Atlantic City Convention Center that they’ll easily be able to grab a little fun during their downtime. Atlantic City is known for its casinos and gorgeous beaches, but the Boardwalk also is a big draw. The five-mile-long attraction is lined with casinos, restaurants, luxury shops and plenty of nightlife. Outside the shops and casinos are artists and musicians entertaining passersby. Themed piers jut from the boardwalk into the ocean, giving visitors plenty to explore.

Photo courtesy of Meet AC

The Atlantic City Convention Center


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THE D.E.A.L. Dining, Entertainment, Attractions & Lodging THE D.E.A.L. By Emily Olson with additional reporting by Christy DiGiambattista Dining, Entertainment, Attractions & Lodging

Wingcraft Kitchen and Beer Bar

DINING

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Tantalize Your Taste Buds

ENTERTAINMENT

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70 Jul/Aug/Sept 2022 Exhibit City News


ATTRACTIONS

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ExhibitCityNews.com Jul/Aug/Sept 2022 71


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ExhibitCityNews.com Jul/Aug/Sept 2022 73


PEOPLE

People on the Move

I

n nearly every industry, hiring managers are complaining of a labor shortage. Finding, attracting and retaining good employees is no easy feat. But

by Emily Olson

from a member of the Advisory Board to this leadership role.

contracted hotel rooms are sourced. Their innovative ap-

hires that happened during the second quarter of 2022. One of the bigger moves that occurred

Across the pond, Kenes Group placed Ori Lahav 2013, in the role of CEO. He said of his

outgoing CEO] and the rest of the global

transparent online marketplace that has the potential to transform the

attractions industry, appointed Peter van der Schans to the

blood in its management team. Kevin Trainor (above right) to president. Trainor’s journey through designer. He later advanced to design director and most recently, served as

Visit Seattle board found Tammy Blount-Canavan (right) and hired her as president and CEO of the organization. Blount-Canavan position of CEO for Visit Seattle, she has

the division through the pandemic, then

Trainor is passionate about the events industry and about better business than ours. We get to create one-of-a-kind, three-dimensional marketing and learning

countries and three decades. Blount-Canavan says her vision for Visit Seattle is to build on its strong foundation as a dynamic, bold, innovative organization, strengthening relationships and partnerships to elevate Seattle as the nation’s best city to visit, live and do business in.

has been close to my heart for as long as ty, authenticity and culture; the city’s

Europe, Middle East and Africa (EMEA) region. ASM Global, a venue management company and live event producer, has had a busy hiring quarter. After 24 John Page

-

clients and municipal partners across the region and provide customized solutions and the innovation that is the hallmark Carl A. Thomas also joined the organization, taking on the role of senior vice president, sales and platform development. Meg Little joined ASM Global at the same time, taking on the role of vice president, mar-

thrilled to be a part of this great Victor Pynn (above right) recently transitioned from advisory board mem-

platform that brings buyers and sellers of contracted accommodations together

ny for 27 years, Randy Mullican (right) became CEO of Main Light, a dry hire rental partner. Mullican says of his plans for the future, “Main Light is focused on being here to support production and rental houses’ need for equipment, especially

proposition and get our story

streak by bringing on JoAnne Eaton in the role of account manager. She says she Stephanie Salmon joins her as an ac-

74 Jul/Aug/Sept 2022 Exhibit City News


Julia Lueck hired at the organization as vice president, strategic accounts, after spending more than a decade at ASTOUND Group. ASTOUND that Claudia Sabbah (right) joined the organization as an account manager. Ron Graham corporate development. Graham is marketing industry. members in Q2. Maribel Martinez, Amanda Vigenser, unemployment claims specialist, joined Elli Penland (right), human resources -

Rick Flood became director of operations for Condit’s

up the ranks in the industry. “My journey has taken me from

in May. Kathy Cox Joey Becker joined the company as the general manager of the Columbus, Ohio, branch. announced some staff promotions. Lisa Buchanan became senior director of engagement. Hannah Deters

promoted to director, global business development. Cynthia Herring to controller, and Jennifer Potter became senior CEM program manager. “On behalf

Grelli Whiskey and Threadbare Cider & Mead,

congratulate these deserving memdent and CEO David DuBois.

The Atlanta Convention & Visitors Bureau (ACVB) announced the EJ King is manager, social media and Daniela Cintron is manager, content. The Greater Miami Convention & Visitors Bureau (GMCVB) appointed Alex Batista president of convention sales. Batista

announced that Linda Tellez (right) joined the organization as a senior account manager. Tellez says of her great company, and an amazing team of tion industry leader and 17-year industry veteran Yancy Weinrich to the

Kamalesh (KP) Patel, CEO of Aarav Hospitality, LLC, and AKS Hospitality, LLC, is

to join the GMCVB’s Convention Sales & Services team to further promote Miami Paul Jansen has been named

North America. Mandy Geistweidt became national sales director of The Bill Kunberger years of facility management and event

as a brand ambassador. Mike Snavely became general manager of Vidable, assuming overall responincluding go-to-market strategy, sales and operations. And Roderick Wise (right) became a project manager at Elevation 3D. On the venue side, Barton G. hired Chris Caldwell as Melissa Moten Shane Komine beverage director at Hyatt, Anthony Clement is the vice president of food

The Nashville Convention & Visitors Corp promoted five individuals to the role of senior vice president. They are Corey Hopwood, senior vice presiBonna Johnson, senior vice president, corporate communications; Debra Smith, senior vice president, David Spencer, senior vice president, events; and Scott Wright, senior vice president, sales. Our heartfelt congratulations go to Jerad Bachar,

Jaime Herand & Natalie Whited

registration manager. Stacie Glenn became community engagement coordinator. Karen Gonzales @EXHIBITCITYNEWS

Kate Patay joined Terramar DestinaMeredith Meyer ExhibitCityNews.com Jul/Aug/Sept 2022 75


IN MEMORIAM

John David Bruno J&D PLUMBING March 26, 1945 - January 29, 2022

J

ohn David Bruno, 76, of Montara, and La Quinta, California, passed away on January 29. He was born in San Francisco and graduated from Archbishop Riordan High School before enlisting in the US Army where he served for

in San Francisco and went to work for his father in the family business, J&D Plumbing, which specializes in commercial and residential plumbing along with a unique niche of tradeshows and conventions. a good bar, cooking, crashing swimming pools, skiing in Tahoe, boating in the late More than any of those, he loved people.

He had a unique magnetism and made a friend wherever he went. His colleague kindest, most generous persons I’ve had In 2013 he retired and moved to La Quinta for warmer weather and a world of new friends. Bruno was a devoted dad, reveling in the lives of his four children, and a genuine friend and mentor to many young people who worked for him over the years. He is survived by his wife, Sheila (Brogna), and their children, Karen Giannakopoulos (Nelson), Gina Bruno, Jenni Giannini (Mike) and Chris Bruno (Erica Hamilton); and his sister, Claudia Portacarrero (Luis Oliva). He was preceded in death by his parents John and Effie Bruno. One of Bruno’s Giannakopoulos, age 5. Portions of this obituary were published by the San Francisco Chronicle.

Share Your Memories with Us!

Jimmy Whitley, Jr. HILTON HEAD ELECTRIC, INC. March 29, 1963 - May 25, 2022

J

immy E. Whitley Jr., 59, was born and raised in Charlotte, North Carolina, and worked at the Charlotte Convention Center where he met his wife, Cindy. He owned and operated J.E. Whitley Electric, Inc. in Mooresville for 20 years and then moved to Hilton Head for a simpler life. After moving to Hilton Head, he opened Hilton Head Electric, Inc., which he operated for the past 20 years.

hanging out with his friends. He was a kind 76 Jul/Aug/Sept 2022 Exhibit City News

soul who was always there for anyone who needed his help. He is survived by his wife, Cindy, son Joshua, daughter Kylie, his three sisters; Tonya McCullough (David), Belmont, NC, Terry Whitley, Cramerton, NC and Teresa Lewis (Jim), Mt. Holly, NC as well as several nieces and nephews. He was preceded in death by his parents, Jimmy Sr. and Carole.

We're family. It's a refrain that echoes from all corners of the tradeshow industry. And ECN believe in celebrating the lives of those in the tradeshow industry and mourning losses alongside friends and family. If you've lost a loved one who worked in the industry, please send your memories and a few treasured photos to newsdesk@exhibitcitynews.com. We'll gladly publish those memories on our website free of charge. To read the above obituaries in their entirety and find more, visit exhibitcitynews.com


IN MEMORIAM

Karl S. Hay AKRON SUMMIT CVB & JOHN S KNIGHT CC, AKRON, OHIO March 2, 1928 - May 7, 2022

K

arl Hay, 94, passed away May 7 after a long illness. Karl incorporated the Akron (Ohio) Summit Convention and Visitors Bureau and served as its board president for 26 years. He also helped to raise $27 million, and oversaw the establishment of the John S Knight Convention Center in downtown Akron, where a room is dedicated in his honor. Born in Canton, he lived much of his life in Akron, where he graduated from Buchtel High School in 1945, Ohio State University in

1949 and Western Reserve Law School in 1952. He was an exemplary community volunteer, serving as president of the Akron Chamber of Commerce, United Way of Summit County, Ohio United Way, Red Cross of Summit County, Ohio Red Cross, Old Trail School Board of Trustees, Summit County Historical Society, and Planned Parenthood of Akron. He served on 15 other boards, both corpoFor almost 50 years, he was Brouse McDowell, where an

award has been established in his name for outstanding volunteerism, recognizing contributions to the greater ees and partners. In 1992, Karl received the Bert A. Polsky Humanitarian Award and was named Alumni Citizen of the Year by The Ohio State University. He is survived by his wife of 70 years, Ellen Freitag Hay, their four daughters: Karla Diserens (Robert), Karen Chadwick (Robert), Kathryn Lekas (Nick), and Kristin Ives; 12 grandchildren and 14 great-grandchildren. He was preceded in death by his parents, Karl Hay, Sr and Sarah (Hanna) Hay.

that my dad, Keith Montonini, passed away earlier this morning at his Las Vegas home. He loved this community so much and would have given you the shirt off of his back if you asked. If you were lucky enough to know him, I am so sorry for your loss. You will be

Keith Montonini July 22, 1957 - May 1, 2022

K

eith Anthony Montonini, who spent more than 40 years working on the tradeshow floor, passed away on May 1. His son, Kaheart I want to tell the community @EXHIBITCITYNEWS

will remember his infectious smile and his deep love for family, friends and clients, many of whom became friends. The old cliche applies: Keith never met a stranger. Keith worked so very hard all of his life, 40 plus years at retired, but that only meant he had other work to do helping his family He is survived by his wife, Laura, son Kasey (Jesse), daughters Kassee Kay and Misty, brother Bill and grandchildren, nieces and nephews as well as hundreds of dear friends and colleagues from working tradeshows. ExhibitCityNews.com Jul/Aug/Sept 2022 77


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TRADESHOW ROUNDUP We Preview The Most Exciting Tradeshows On Deck

TKTKTK

Things shift quickly in the tradeshow industry, and cancellations and date changes are common in our post-pandemic world. Because of our dedication to providing accurate information, and based on reader feedback, we’ve decided to maintain our tradeshow calendar online at exhibitcitynews.com/tradeshow-calendar where you can up-to-the minute tradeshow information. In our print pages, we’ll take the opportunity to provide in-depth coverage of the upcoming tradeshows we’re most excited about. We hope you agree with our choices. And if not, let us know.

Photo by K. Green © 2016 SDCC

We’d love to hear from you!

Comic-Con International Pg. 80

NY NOW Pg. 81

ACS Fall Pg. 81

International Manufacturing Technology Show Pg. 82

Natural Products Expo East Pg. 83

This section highlights what are, in our view, the most interesting and exciting upcoming tradeshows. Disagree with our picks? Let us know by emailing newsdesk@exhibitcitynews.com! For advertising information and rates, please call our offices at (702) 272-0182 and ask for sales. @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 79


TRADESHOW ROUND-UP Q3 2022 By Amadeus Finlay

Southwest

Comic-Con International SAN DIEGO | JULY 21-24 San Diego CC

Attendees can expect the usual array of cosplaying, vendor exhibits (where you can purchase your favorite character in a multitude of settings and applications) and endless opportunities to geek out with fellow fans. Among the event’s highlights are Spiderman: The Exhibition (at the Comic-Con Museum) and the Comic-Con International Independent Film Festival, while the Eisner Awards, which are awarded for creative achievement in American comic books, makes a fond return to the live experience. Of course, Comic-Con wouldn’t be Comic-Con without a nod to those who brought the cartoon and graphic novel industries to life. Special guests include legendary Disney animator Jane Baer; Amy Chu of Deadpool and Wonder Woman fame; and Danny Fingeroth, who was group editor at Marvel from 1977 to 1995. 80 Jul/Aug/Sept 2022 Exhibit City News

For an up-to-the-minute calendar of upcoming tradeshows, visit EXHIBITCITYNEWS.COM/TSC

Photos by K. Green © 2016 SDCC

It’s back. After three years of pandemic cancellations and less-than-satisfactory in-person alternatives, Comic-Con International returns to San Diego in full technicolor.


Q3 2022 TRADESHOW ROUND-UP

Northeast

By Amadeus Finlay

NY NOW NEW YORK | AUGUST 14-17 Javits Center Described by show organizers as “today’s wholesale market for tomorrow’s retail world,” this cutting-edge occasion for all things fashion showcases, “diverse products for discerning retailers, museum stores and specialty buyers.” Expect an eclectic mix of attendees (more than 49,000, according to predictions at time of print), as entrepreneurs and artisans rub well-tailored elbows with designers and exhibitors. Speaking of which, more than 200 major retailers will be exhibiting at this year’s event, with Burberry, Clinique and Timbuk2 three of the brands on display. the Maker (self-explanatory), SF Now 2022 Awards and a host of webinars, including Speaking in Color in 2022, with Keith Recker of trend and color forecaster fame. Looking ahead, NY NOW has announced SF NOW, a West Coast iteration of the New York original, running in San Francisco April 27-28, 2023.

Midwest

as well as in-depth discussion and debate. A couple of COVID-related housekeeping notes: The show requires that all attendees,

ACS Fall CHICAGO |AUGUST 21-25 McCormick Place With a central theme of “Sustainability in a Changing World,” ACS Fall will focus attention on how science can match and mitigate the shifting sands of the planet’s health and well-being. The show gives attendees the option to attend in-person, hybrid or fully remote. If in-person, expect more than 11,000 technical presentations revealing the latest research,

@EXHIBITCITYNEWS

are fully vaccinated, in accordance with CDC regulations. In addition, childcare will not be Into 2023, ACS Spring has already been announced, and will tackle the theme of “Crossroads of Chemistry,” March 26-30 in Indianapolis, Indiana. In fact, ACS has scheduled, and thematically mapped, shows all the way to 2024. If you need evidence that the industry is back, this might be it.

ExhibitCityNews.com Jul/Aug/Sept 2022 81


TRADESHOW ROUND-UP Q3 2022 By Amadeus Finlay

Midwest

International Manufacturing Technology Show (IMTS) CHICAGO | SEPTEMBER 12 -17 McCormick Place

82 Jul/Aug/Sept 2022 Exhibit City News

Keeping focus on Illinois, the largest and longest-running manufacturing industry tradeshow will return to McCormick September 12; the most recent meeting in the Windy City canceled in 2020 due to the pandemic. Thousands of “creators, builders, sellers and drivers of manufacturing technology” from across the globe are slated for six days of discussion around the latest innovations in digital and traditional manufacturing, with more than 15,000 new ideas expected to be on display.

Supporting this cutting-edge array will be some 2,000 exhibitors spread across nine action-packed pavilions. The AMT-sponsored Emerging Technology Center (ETC) returns this year, showcasing “state-of-the-art and disruptive technologies” that IMTS hopes “will impact manufacturing in the years to come.” For the next generation, the Smartforce Student Summit provides educators and students with industry-focused curricula to provide real-world learning experiences centered around manufacturing technology.

For an up-to-the-minute calendar of upcoming tradeshows, visit EXHIBITCITYNEWS.COM/TSC


Q3 2022 TRADESHOW ROUND-UP By Amadeus Finlay

Northeast

Natural Products Expo East PITTSBURGH | SEPTEMBER 29 – OCTOBER 1 Pennsylvania Convention Center ural Products Expo East as exhibitors and brands from across the country come together to discuss all things pertaining to consumer products derived from nature. And following the show’s 2019

show to achieve a Platinum this year’s sustainability program will focus on identifying and understanding the sustainability issues surrounding the tradeshow industry.

Be sure to check out The Harvest Festival tabletop event the day before the main show floor opens. This “festival-style atmosphere” allows attendees to interact with exhibitors in a casual setting, including brands that do not have a booth in the main exhibition. For those with boundless energy, consider The Philly Fun Run, which will take participants on an interactive tour of the city. Attractions

on the excursion include Love Park, Logan Square and the Philadelphia Museum of Art, whose steps were made famous in the Rocky movies all those years ago. Need more? Additional online opportunities will be available on the Natural Products Expo Virtual platform a couple of weeks prior to the live event. Pre-show goodies include access virtual booths, educational resources and online networking.

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Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards ExhibitCityNews.com Jul/Aug/Sept 2022 83


The Exhibit City News Tradeshow Calendar Now Lives Online!

Based on reader feedback and industry trends, we’ve made the strategic decision to move the most comprehensive tradeshow calendar in the industry from our print edition to the web. This change will allow us to better serve our readers by: » Remaining nimble in the current climate when show dates change » Freeing up space in our print edition to give you the content you want: corporate profiles, trends and news you can use

Find our up-to-the-minute calendar online at

ExhibitCityNews.com/TSC


INDUSTRY SERVICE GUIDE Where to Find Professional Services, Products and Supplies—a Companion Directory to Our Online Guide: www.ExhibitCityNews.com/Service-Guide

4Productions 87,89,90 A Harmony Nail Spa 89 AllSpace Group 88 Avex 88 Balkan Bar and Grill 91 Champion Logistics 90 Classic Exhibits Charging Stations 87 Classic Exhibits Display Design 87 Clementine Creative Services 87

Condit Exhibits 88 CorpCom 89 CorpEvents 90 Don Zavis 91 Exposures Photography 88 Horizon Solutions 90 King Size LED 86 Las Vegas Power Professionals 86 My 50 Years in the Tradeshow Industry 89

Preferred Network Provider SISTEXPO (in Mexico) SmartSource TWI Group YOR Design YOR Swag Your Event Audio

88 91 86 90 87 91 86

For Service Guide information and rates, call sales at (702) 272-0182. Inclusive categories are available for all your company advertising needs. @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 85


INDUSTRY SERVICE GUIDE

Las Vegas Power Professionals Skilled craftsmen and women of the IBEW Local 357 and experienced electrical contractors of the Southern Nevada Chapter of NECA working together to provide quality products and services to customers. We are committed to serving the southern Nevada community. For more info, visit lvpowerpro.org

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86 Jul/Aug/Sept 2022 Exhibit City News


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Classic Exhibits Charging Solutions are Rock Stars at tradeshows, drawing crowds and attracting fans. The charging stations from Classic Exhibits come in a variety of contemporary designs and shapes, including bistro, coffee, and end tables in round, square. Or choose a dynamic Power Tower or a custom counter with locking storage. Your customers will appreciate the opportunity to charge their phone while learning more about your products and services. For more info, visit www.classicexhibits.com.

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ExhibitCityNews.com Jul/Aug/Sept 2022 87


INDUSTRY SERVICE GUIDE

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Great exhibits demand great photography…trust Exposures to capture yours in their best light. We’ve been photographing architecture and interiors since 1903, and draw upon this experience to create award-winning photographs for your visual marketing. Finally, there’s no need to settle for mediocre photography. We’ve got you covered for great imagery in every major convention city and in some smaller ones too, and we offer two service levels to fit your budgeting needs - Standard or Architectural. Choose Exposures and let’s work together! For more info, please visit exposuresltd.com, send us an email to info@exposuresltd.com or simply call us – Gary (781.715.1216 ) or Lisa (702.908.0642)

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88 Jul/Aug/Sept 2022 Exhibit City News

Exhibit Design and Builders


INDUSTRY SERVICE GUIDE

4Productions 4 Productions is a full-service production company providing ideal technical solutions for tradeshows and events. If you have a message to deliver, a vision to share or a product to launch, 4 Productions is the partner to choose. For Tradeshow Rentals and Production / Corporate Meetings / Special Events / Content Production / Live Streaming / Virtual Solutions: A/V Rentals, LED Video Walls, Lighting, 3D Mapping, Live Entertainment, Animated Graphics, Storyboarding, Video Formatting & Edits For more info, visit 4productions.com

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1 Issue: $500 per mo. 3 Issues (1 print/3 digital): $400 per mo. 6 Issues (2 print/6 digital): $300 per mo. 12 Issues (4 print/12 digital): $200 per mo. Contact sales for details: (702) 272-0182 or sales@exhibitcitynews.com @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 89


INDUSTRY SERVICE GUIDE

Champion Logistics Group has a transportation division specializing in the coordination of trade shows and special events. Champion provides the most reliable and flexible trade show transportation in the industry.

Champion Logistics Group Founded in 1980, Champion has been a transportation partner to the exhibit and live-event industry for more than 40 years. Champion has a dedicated transportation division that specializes in the coordination of tradeshows and special events. By using the Champion fleet and a network of specialized tradeshow carriers, they provide the most reliable and flexible tradeshow transportation services in the country. For more info, champlog.com Chicago | Atlanta | Boston | Dallas | Las Vegas | Los Angeles | New Jersey

800.323.5401 | info@champlog.com | www.champlog.com

I&D

Lighting

Upstate NY

Montpelier, VT

Concord, NH

Boston, MA Worcester, MA Spring eld, MA

(508) 366-8594 info@corp-eventsne.com Providence, RI Hartford, CT

Logistics

Printing Services

r e v l i S Color Printing • Rack cards • Brochures • Booklets • Everything else

(702) 691-9000 | 6425 Montessouri St. #200 | Las Vegas, NV

www.twigroup.com 90 Jul/Aug/Sept 2022 Exhibit City News

• Delivery in Las Vegas, FedEx/UPS to all cities • Be a HERO use Horizon Print Solutions and make it EZ • Everything for your show or event from a top quality 25 year supplier!

Meeting & Event Supplies • Lanyards & Credentials • Binders, Tabs and inserts • Tote Bags & Inserts • Tickets & Programs

Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards


INDUSTRY SERVICE GUIDE

Balkan Bar & Grill The Balkan Bar and Grill is a restaurant and event space that specializes in Balkan, Mediterranean, and Eastern European food, wine and spirits. The business began in 2020 with one goal in mind: Providing an enjoyable dining experience to people in the Las Vegas areas. Dishes are fresh, hearty and simply unforgettable. For more info on the event space, please visit balkanbarandgrill. com.

South America Expo Services

Trade Show Services

Promo Stuff

ADVERTISE IN THE SERVICE GUIDE •Added value with your ad in print and on our website. •Engage a captive audience with 38,000 readers every month! •Increase revenue and gain marketshare! Print and Digital Distribution (Ads in the 4 quarterly print issues in 2022 will run concurrently online.)

1 Issue: $500 per mo. 3 Issues (1 print/3 digital): $400 per mo. 6 Issues (2 print/6 digital): $300 per mo. 12 Issues (4 print/12 digital): $200 per mo. Contact sales for details: (702) 272-0182 or sales@exhibitcitynews.com @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 91


2022 EDITORIAL CALENDAR* *Content is subject to change

QUARTER 1 (JANUARY-MARCH)

QUARTER 2 (APRIL-JUNE) Print & Digital

Print & Digital • Transportation Issue • Year in Review • 8-Page Insert from TCF Center • Wow Booth Feature • Shop to Showfloor Features • Associations & Advocacy Features • Tradeshow Calendar & Service Guide

• The 2022 ECN ACE Awards for I&D • Exhibit Building & Design • Vendors • Wow Booth Feature • Shop to Showfloor Features • Associations & Advocacy Features • Tradeshow Calendar & Service Guide

Regional Focus: Midwest U.S. (Focus City: Detroit, MI )

Regional Focus: Southeast U.S. (Focus City: Charlotte, NC)

Digital only

Digital only • Technology / New Products • AV/Lighting/Graphics/Photography • Lead Retrieval v. Data Matching/CRM • Advocacy Updates

• Mobile Exhibits • Warehousing/Material Handling • Extrusions • Show Management/Kits

International Focus: Germany

International Focus: Mexico

QUARTER 3 (JULY-SEPTEMBER) Print & Digital

QUARTER 4 (OCTOBER-DECEMBER) Print & Digital

• Women in the Industry • Best Places to Work in the Industry • Giveaways/Incentives • Wow Booth Feature • Shop to Showfloor Features • Associations & Advocacy Features • Tradeshow Calendar & Service Guide

• Corporate Social Responsibility • Nifty 50 Over 50 • Industry Salespeople • Wow Booth Feature • Shop to Showfloor Features • Associations & Advocacy Features • Tradeshow Calendar & Service Guide

Regional Focus: Central U.S. (Focus City: Atlantic City, NJ )

Regional Focus: Northwest U.S. (Focus City: Salt Lake City, UT)

Digital only

Digital only • General Contractors • Insurance/Legal/Contracts • Floor Coverings/Flooring • Tension Fabric

• Healthcare • Tradeshow Marketing / Traffic • Security / Safety • Advocacy Updates

International Focus: U.K.

International Focus: China

Deadline / Space reservation: 8th day, or closest business day, of month prior to print issue. We would love to hear from you! Share the coverage you would like to see in future issues at newsdesk@exhibitcitynews.com


Advertiser Index 4 Productions

3

Horizon Solutions

83

Alliance Exposition

61

Huntington Place

69

beMatrix

95

iLuminate

78

Labor Inc.

56

Lancaster Management

48

Las Vegas Mannequins/Las Vegas Store Supply

19

McNabb Exhibit Flooring

15

National TradeShow Alliance

66

NewGen

21

Nolan Advisory Services (NAS)

19

Orbus

57

Oscar and Associates

60

Rosemont – RES

25

Sho-Link Inc.

17

SMT expo

45

Sunset Transportation

41

Superior Logistics

13

Total Show Technology (TST)

62

Willwork

50

XPO360

73

4Productions.com

Alliance-Exposition.com beMatrix.us

Breathe Health & Wellness Summit BreatheSummit.com

Brumark

Brumark.com

BusinessWise 365 BusinessWise365.com

ChampionLogistics ChampLog.com

Chicago Exhibit Productions CEPExhibits.com

Clementine Creative Services ClementineCS.com

Color Reflections CRVegas.com

CorpCom

Corpcom-Events.com

CorpEvents - New England Corp-eventsid.com

CORT Events

CORTevents.com

Derse

Derse.com

Design to Print DesigntoPrint.com

Employco USA Employco.com

Exhibitus, Inc. Exhibitus.com

Exposures Ltd. Photography ExposuresLtd.com

Full Circle Events Las Vegas FCELV.com

Highmark Techsystems HighmarkTech.com

Hill & Partners HillPartners.com

69 9 4 17 60 82 94 25 72, 81 7 33 19 2 Back Cover 4, 88 25 73 5

HorizonSolutions.com

HuntingtonPlaceDetroit.com Iluminate.com LaborInc.ca

LancasterManagement.com

LVMannequins.com & LVStoreSupply.com McNabbExhibitFlooring.com

NationalTradeShowAlliance.org NewGenNow.com

NolanAdvisory.com Orbus.com

OscarandAssociates.com Rosemont.com Sho-link.com

SMTexpo.com

Sunset-LV.com

ShipSuperior.com

TotalShowTech.com Willwork.com Xpo360.com

FOR ADVERTISING OPPORTUNITIES: Contact sales: (702) 272-0182, sales@exhibitcitynews.com @EXHIBITCITYNEWS

ExhibitCityNews.com Jul/Aug/Sept 2022 93



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