IIM Lucknow Executive Program in Data Driven Product Management

ONLINE WEEKEND CLASSES

IIM Lucknow - Wiley Executive Program in

Data Driven Product Management Cohort 7 7-Months Intensive Course

LIVE Classes

by Dr. Rajiv Kumra

The Indian Institute of Management Lucknow is 7th in the prestigious IIM family of management schools as per NIRF rankings, 2021.

9 Times Best Faculty Award Winner

IIM Lucknow is among the 5 Indian schools that feature in QS Global MBA rankings and features in QS Business Masters ranking as one of the 12 Indian schools.

Best Management Colleges Ranking 2021

The Indian Institute of Management Lucknow is Ranked 79th as Best Management Colleges, FT Ranking 2021 among the six business schools from India. The institute scored high on Student Employability, Career Progress and Research.

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The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes.

IIM Lucknow has also earned accreditation from the Association to Advance Collegiate Schools of Business International (AACSB).

Earned by only 5% of the world’s business schools.

EXECUTIVE EDUCATION

WHO

Is this program for?

The course is suitable for a variety of target audiences involved in developing and managing products. These include: 1

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Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth Software development and tech professionals who aspire to get into product management roles Entrepreneurs

Eligibility: 50% aggregate marks in graduation 1 year of experience (Recommended)

EPDDPM Cohort 7

Statement of purpose

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EXECUTIVE EDUCATION

WHAT

Is the IIM Lucknow - Wiley Executive Program in Data Driven Product Management?

Gain competency to build and manage the end-to-end product lifecycle successfully, with machine learning and design thinking Learn how top successful companies build and launch successful products: What to do and what NOT to do Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others Build and manage product development lifecycle using agile and lean methodologies Work confidently with Python and Tableau to analyse and visualize data, use storytelling to derive and communicate meaningful insights

EPDDPM Cohort 7

Leverage emerging tech trends such as Blockchain, AI, RPA for winning products

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EXECUTIVE EDUCATION

During intensive experiential learning you will Learn proven product management and analytics concepts Witness use cases and intensive case studies from industry Work on an end to end business case to develop robust product strategy from conception to scale-up Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods Be the Voice of Your Customers through User Research and Rapid Prototyping Identify and Win Your Market Segment Create Value Propositions that Crush Competitors

“At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills.

In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy.”

Professor Rajeev Kumra, Faculty, IIM Lucknow

Build and Launch Great Products with Agile and Lean Methodologies EPDDPM Cohort 7

Ensure Product Success and Customer Delight Define Roadmap from Start-Up to Scale Up Using Data and Design Learn from the Best Product Leaders Learn the Apple and HP Way 04

Watch Video: https://youtu.be/6dk8fHIx1Ic EXECUTIVE EDUCATION

Program curriculum Module 1: Foundations to Successful Management of Products

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Module 3: Building Product Market Strategy

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4

Module 5: Agile and Lean Product Development

Module 7: Product Management for Digital Products and Platforms

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7 8

Module 2: Understanding the Customer: Customer Research and Design Thinking Module 4: Defining User Experiences and Prototyping

Module 6: Launching a Winning Product

Module 8: From StartUps to Scaling Up

*Modules are subject to change based on IIM Lucknow’s discretion, students will be informed of the final curriculum during orientation. *Live Video recordings may be selectively available as per IIM Lucknow's discretion.

Note: The LMS access does not imply access to all recordings for all live classes.

TOOLS YOU WILL LEARN* EPDDPM Cohort 7

Learn Python, Tableau and understand how to leverage Google Analytics and Jira

*Free version will be recommended for academic practice *Relevant applications of the tools will be taught for the program

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EXECUTIVE EDUCATION

Program Directors, IIM Lucknow Prof. Rajeev Kumra Awarded 9 Times Best Faculty in a Row Professor, Ex-Dean Marketing IIM Lucknow

Dr. Kumra has been awarded nine times as "Best Faculty" in the row.

International teaching experience, has taught in six universities abroad as a guest faculty. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press.

He has a blend of industry and academics experience. Knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. His consulting and training experience include public sector, private companies, and government department, some of his client list includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.

Rajeev Kumra has published more than 30 Papers and Chapters in peer reviewed journals and books, and his current areas of research include E-Commerce, Marketing and Religion, Marketing Orientation, and Bottom of Pyramid.

Prof. Anita Goyal

Dr. Goyal is Professor in the area of Marketing Management at Indian Institute of Management (IIM), Lucknow, India. She has guest edited an issue of Journal ‘Vision’, an issue of ‘Journal of Indian Business Review’ (JIBR) with Emerald; and a book on Services Marketing with IGI Global, USA. She has taught courses at EDHEC Lille, France and KUSOM, Kathmandu, Nepal. She has publications in national and international journals and has presented her research work in various national and international conferences. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing.

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EXECUTIVE EDUCATION

EPDDPM Cohort 7

Professor, Marketing, IIM Lucknow

Program Architects, WileyNXT David Fradin

President | Spice Catalyst Distinguished Professor of Practice Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program

Bala Girisaballa

Leading Expert in Entrepreneurship and Innovation, techno-business leader, Ex-President – Techstars India, Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program

WileyNXT Masterclass Faculty

Ajay Kelkar

Sreekanth Moni

Co-Founder, Hansa Cequity, Ex-CMO, HDFC Bank 07

Praveen Sathyadev

Head, Marketing Services Operations AI/ Machine Learning at Autodesk

Personal Coach Design Thinking Expert

Mohan Krishnaraj VP and Global Head, User Experience, Harman

Atul Tripathi

Ex Big Data and Artificial Intelligence consultant at National Security Council Secretariat (part of Prime Ministers office)

EPDDPM Cohort 7

David Wittenberg

Professor, Innovation and Design Thinking

Anshu Pandey

Co-founder & Head of Technology, Blue Data Consulting Trainer, Speaker and Consultant

EXECUTIVE EDUCATION

The Agile Product Management Life Cycle Framework The Program integrates the framework of Product Management Lifecycle designed

by Wiley author, Product Management expert David Fradin, developed based on his experiences of working at Apple, HP and many other organizations across the world.

Product Planning Company, Values, and Vision

Getting Started

Innovation

Problem Scenarios Use Cases and Outcomes

Market Size, Segments, Targets

Technology Needs

Stories

Pricing

User Experience

Backing

Personas, Needs

Market/Competitive Research and Analysis

Product Roadmap

Budget and ROI

Product Portfolio

Partners

Features

Validate

Marketing

Schedule Budget

Customer Journey

Training: Sales, Support

Sales Tools

Market Differences Sales Plan

Messaging

Public Relations

Operations Training

Compatibility, Performance, International

Priorities

Launch Product Marketing

Value Proposition

Product Development Product Goals

Support

Supply Channels

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Opportunity and Risks

Technology Insights, Data and Analytics

Positioning

Product Features, Advantages, Benefits and Problem Solved

Plan

Decision Making

Promotions Packaging Binding Advertising Plan

Content Plan

Media, Mix Social Media Plan

Distribution Channels Metrics Analytics

End of Life Service

Order Fulfillment

End of Life

© spicecatalyst

EXECUTIVE EDUCATION

EPDDPM Cohort 7

Product Management

Discover “Do”

Schedule

Key

Information Program Commencement Date

12 February, 2022

Duration

7 Months 10:00 AM to 12:00 Noon on Saturdays and Sundays

Class timings

Class timings may vary on availability of IIM Lucknow professors and experts.

3 Days Immersion (Online, due to Covid 19 Advisory) *Extra logistics/accommodation fee to be borne by the candidate on actuals as per IIM Lucknow, in case campus immersions are conducted.

Immersion*

Masterclasses

Multiple Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies

Pre-Course Work

Complimentary Python and Design thinking course as pre-course preparation, mandatory for completion of certification INR 1.89 Lakhs + Taxes INR 10,000 + Taxes for IIM-L Executive Alumni Status (Optional)

Program Fee

Immersion fee chargeable on actuals

Eligibility

50% aggregate marks in graduation 1 year of experience (Recommended)

Selection (as per eligibility criteria)

Statement of purpose & standard documentation

Final topics, evaluation, class timings, program fee are to be finalized by IIM Lucknow.

Connect with your program advisor for latest available information.

EPDDPM Cohort 7

EMI plans available | Early bird discount of 5%

*class timings may vary for public holidays and availability of faculty 09

EXECUTIVE EDUCATION

#NXTizenSpeak Learner Testimonials

Play Video

Thank you, professors. Thank you, Wiley for this particular course of Data Driven Product Management. It was really hectic on weekdays, but on weekends we were able to, extract out time and at the same time it was a value time that we were able to spend in this course. And it’s from the professional perspective that I am in the middle of the product launch. So this is something which really helped me a lot in terms of learning and in terms of understanding how exactly the things should go, and not only the good curriculum, but also the way in depth learning that I got from this programme and the discussion that we had with the colleagues which are in this batch that helped us a lot. And last but not the least, the kind of circle that we got here will definitely help us a lot and Thank you for this.

Pranav Sharma Chief Marketing Office, Xlpatt IT Consultants IIM Lucknow - Wiley Data Driven Product Management Cohort 2

First of all, I should thank Professor Ashish and Professor Garima, it was really helpful in whatever you have taught us and I am sure all the learning we are going to implement in our daily work that is going to be really helpful. All the new concepts that we have learned, It was helpful for all of us. And I think, apart from that, it's the network that we have found that we have found, not just the students but the faculty as well. I'm sure that is going to be helpful in the long term. Thank you so much.

Play Video

Play Video

I want to express my gratitude and thanks towards all of the professors who have taken us through this really long journey of the Data Driven Product Management programme. Special thanks to the Professor Garima and Professor Ashish. I remember in one of the introductory sessions, Professor Ashish mentioned that IIM Lucknow is known for its rigour. I had not realised the gravity of it until we have actually made it through the course. This is definitely a very rigorous course and I feel the professors have done justice. You guys have been excellent teachers and just hoping that I was worthy enough students so, thanks for sparing all of your weekends and teaching the difficult concepts of product management and helping me with the tools, techniques and frameworks. Thank you.

Ravi Jain Sr. Product Owner, Nike India IIM Lucknow - Wiley Data Driven Product Management Cohort 2

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EXECUTIVE EDUCATION

EPDDPM Cohort 7

Sonia Lal Sr. Product Manager – PharmEasy IIM Lucknow - Wiley Data Driven Product Management Cohort 2

Get #YourNXTAdvantage with Joint Certification with Wiley and IIM Lucknow Kozhikode

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*The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate. IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Claim Your IIM Lucknow Executive Alumni Status Claim Your IIM Kozhikode Executive Alumni Status *Program fee is exclusive of Alumni Fee. 15 11

EXECUTIVE EXECUTIVE EDUCATION EDUCATION

WileyNXT Digital Certificate As we plan to help the workforces of the world adapt to digital transformation, we believe your certificate should also be digital. This Digital Certificate is a unique and shareable digital identity assigned to you, that authenticates your skills achieved during the WileyNXT programs.

EXECUTIVE ALUMNI DATA DRIVEN PRODUCT MANAGEMENT

D IG

UNIQUE CERTIFICATE NUMBER

12

VERIFIED SKILLS

IT AL C R TIFIC A T E E

GLOBALLY RECOGNIZED

EASY SOCIAL SHARING ON PROFESSIONAL NETWORKS

EXECUTIVE EDUCATION

#LearnToWin JOB Assistance While WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB Assistance helps you get closer to the right opportunity. This is a unique job assistance plan where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your prospective employers. And that’s not all, this job assistance plan comes with a plethora of benefits.

Pro-membership on iimjobs.com Job Insights: Access to “Insights” helps you compare your application against all other applications received for a specific job Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward onto the next week Chat feature: Initiate chat with the recruiter who has shortlisted your application Improved Visibility: Start icon to improve the visibility of the account

Spotlight on iimjobs.com and hirist.com Candidates' profile pushed among the list of applicants for jobs applied that align with acquired certification Profile highlighted with institute's/certifying body's name at the recruiter interface A particular set of keywords provided on iimjobs for the candidates to have highly relevant job feeds.

Improve Candidates’ Relative Rank by 30-40%. The highest-ranked candidate appears at the top to the recruiters.

Pro-Features on hirist.com Job Insights: Access to “Insights” helps you compare your application against all other applications received for a particular job Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward onto the next week Chat feature: Initiate chat with the recruiter who has shortlisted your application

Terms and Conditions #LearnToWin JOB Assistance does not guarantee any jobs/interviews. The above services are made available on iimjobs.com and hirist.com. These are industry targeted select job seeker portals to help you reach the relevant employers.

This assistance plan is a complementary offering to learners of select courses/program, by WileyNXT. Partner institute is not liable for this offer.

This plan helps candidates highlight their resumes and profile to prospective employer, that improve job search experience and profile visibility on the recruiter side. iimjobs.com is not related to any IIM B-Schools. Both are separate and independent entities.

The #LearnToWin JOB Assistance plan is valid for 12 months as the period for an applicant to apply for Jobs from the date of plan activation.

A 10-day time period would be given to every learner (of select programs only) for registration before the services are activated.

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EXECUTIVE EDUCATION

#NXTizenSpeak Learner Testimonials The program had a good mix of IIM’s award winning professors and industry experts, that covered both conceptually and how the market is emerging for Product management. This program had large number of attendees with mixed industry that gave a good insight with real life example on how Product management works in real time across industry.

Overall good time spent and lot of learning during lock down 2020-20201 for me.

Meenakshi Kumaraswamy Product Advisor, DXC Technology IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Cohort 1

Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management in technological space which is certainly a new dimension for a person from real time product background.

Amit Saxena Manager Product Services, MRF Limited IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Cohort 1

IIM Lucknow – Wiley’s Executive Program in Data Driven Product Management was a great investment in my future. The live sessions with industrial leaders and emphasis on learning and employing real-world tools to solve real-world problems sets this course apart. Additionally, the course highlights a clear plan for one’s transition into PM, helping one figure out how their strengths and experiences can be leveraged in a product position. I would definitely recommend this program to someone who is looking to step into the world of PM in a short frame of time.

EPDDPM Cohort 7

Sangeet Aggarwal Operations Manager, GG Industries IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Cohort 2

The Program is very well laid out. It helps an individual to learn and connect to the real industry scenarios. The widely discussed case studies with every topic lets you grasp the concepts effectively. With candidates from diverse industries and varied experience level, It gives a lot of opportunity to learn from each other as well.

This program will definitely give an individual a huge amount of exposure which helps him/her to sharpen the product management skills and learning.

Aditya Mishra Senior Software Engineer, Precisely IIM Lucknow - Wiley Executive Program in Data Driven Product Management, Cohort 2

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EXECUTIVE EDUCATION

Our Alumni Profile CEO

CMO

Sr. Marketing Manager

Director

IP Product Leader

Product Specialist Lead Quality Engineer Exec. Vice President

Practice Head

HEAD - Strategic Design Thinking & Innovation

Product Applications Engineer Regional Programmatic media Specialist

Customer Product Manager Senior Group Manager

Product Owner Sales Manager

VP Technology QA Engineer

Senior Associate(AVP)

Senior Software Engineer

Software Engineer

Category Manager

Senior Manager IOT Solutions

Business Analyst

Product & Business Manager

Associate Product Manager Product Executive

Senior Engineer II

Snapdeal

IPG Media brands- Cadreon

Infosys

CISCO

Rakuten India

Dell

IBM

Engineering Lead

Precisely

MakeMyTrip

UNISOC

Nike India

Albot Technologies Ltd

S&P Global Vodafone India

Full stack developer

DBS Bank VMWare AUTODESK INC Deutsche Bank ASG WORLDWIDE

DXC Technology

Preqin

Product Manager

Adobe

Standard Chartered Bank

Fiserv - Investment Services

BYJU'S Boston Consulting Group HSBC Technology

Solutions Lead Manager

Microsoft

Principal Software Engineer

E&Y

Gartner

Zoomcar GlobalData Plc

Walmart Labs MRF Group Synopsys India Amazon Piramal Capital and Housing Finance Ltd. Ford Motors

NEC Technologies

KLA Corp.

L&T Smart World

Bank of America

Oracle

Ericsson India

Baker Hughes Accenture PharmEasy

Datalake Solutions Pvt. Ltd.

Mercedes Benz Research & Development lndia

2%

35 to 25 yrs

14%

Years of Experience

29%

9 to 5 yrs

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EPDDPM Cohort 7

23%

4 to 1 yrs

24 to 15 yrs

32%

14 to 10 yrs

EXECUTIVE EDUCATION

Admission Process STEP 1 COUNSELLING SESSION WITH PROGRAM ADVISOR Speak to your program advisor to know if you are the right fit for the program and understand the learning benefits. If you are the right profile and that you decide to apply, your program advisor will share the details.

STEP 2 SUBMIT APPLICATION FORM & DOCUMENTS The application link will be shared on mail along with a list of documents. You need to fill up the application form and submit your educational, professional experience documents and one ID proof, along with a statement of purpose.

STEP 3 CANDIDATURE APPROVAL BY IIM LUCKNOW AND FEE SUBMISSION IIM Lucknow will further evaluate your statement of purpose and application. The seats are limited. On receiving the candidature approval confirmation, your program advisor will guide you on payment procedures.

EPDDPM Cohort 7

*Contact your program advisor for detailed information on admission process, fee structure, fee payment and any other queries.

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EXECUTIVE EDUCATION

System Requirement

For Optimal Learning Experience

2117

CPU

A multi-core 64-bit CPU with a speed of at least 2Ghz

Operating System

Windows 7 (64-bit) or above , Mac OS 10.7 (64-bit) or above

Memory

At least 4 GB

Disk Space

At least 128GB with 50 GB or more free space

Display

At least 13" with HD (1366x768), Full HD (1920x1080), or better resolution

Input

Keyboard, Mouse, or Multi-touch

Power backup

At least 4 hours of uninterrupted power supply

Wireless LAN

Wi-Fi 802.11 a/b/g/n/ac/6 ( For Image proctored exams 1MBPS upload and 1 MBPS of download speed is mandatory, For video proctored exams 2 MBPS upload and 2 MBPS of download speed is mandatory)

Camera

At least 480p or better built in or USB web-camera

Sound

Speakers and Microphone either built in or external

Browsers

Chrome V60 or above, Mozilla V80 or above

EPDDPM Cohort 7

Please Note that the following computer and connectivity configuration has worked well for most of our past learners.

Ideally desktop/laptops bought in last five years will provide adequate hardware, software, and internet connectivity capability to help you enjoy an uninterrupted and pleasant learning experience.

EXECUTIVE EDUCATION

ABOUT US IIM LUCKNOW

The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management.

IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new paths of its own.

The Indian Institute of Management Lucknow is 7th in the prestigious IIM family of management schools as per NIRF rankings, 2021.

Best Management Colleges Ranking 2021

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes.

IIM Lucknow is among the 5 Indian schools that feature in QS Global MBA rankings and features in QS Business Masters ranking as one of the 12 Indian schools.

IIM Lucknow has also earned accreditation from the Association to Advance Collegiate Schools of Business International (AACSB). Earned by only 5% of the world’s business schools.

EXECUTIVE EDUCATION

The Indian Institute of Management Lucknow is Ranked 79th as Best Management Colleges, FT Ranking 2021 among the six business schools from India.

The institute scored high on Student Employability, Career Progress and Research.

The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.

Recognised and Empanelled by

WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in education.

Government of Singapore

8.7/10

Learners Recommend WileyNXT Executive Education Programs

Get in Touch with Our Program Adviser +91 7290003164

Give us Missed Call or Whatsapp Us

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EXECUTIVE EDUCATION