Exclusive No 19

Br./No. 19 Cijena/Price 2.00 €

MONTENEGRO THE AIR PARFEMSKI KRITIČAR KRIZA TR AŽI NA JBOLJI MARKETING

MONTENEGRO FAMILY

PERFECT PARTNERS LIVING LIFE CULTURE VJEROVAO SAM U USPJEH

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www.portomontenegro.com / pmyc@portomontenegro.com +382 32 660970 / +382 69 133 108

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Resort opening soon Our first resort in Europe Riviera living redefined 4 | EXCLUSIVE oneandonlyportonovi.com

A nautical playground on the wild and beautiful coast of Montenegro

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AVALA RESORT & VILLAS Exclusive luxury for business and vacation right in the heart of Budva

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Budva, Montenegro +382 33 441 000 avalaresort.com

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GOCA BROWS AND LIFE REDEFINED JE NOVI SALON KOJI VAM PRUŽA PRIJEKO POTREBNU OAZU MIRA I OPUŠTANJA NA ATRAKTIVNOJ LOKACIJI U CITY KVARTU U PODGORICI.

GOCA Brows and life redefined salon je više od salona uljepšavanja. To je salon koji razvija potpuno novi koncept i pristup Vašoj ljepoti koji do sada nije bio viđen kod nas, a koji se već nekoliko godina primjenjuje u svijetu. Potrudili smo se da Vam u našem prostoru ponudimo sve ono što Vam je do ljepote potrebno. Vi ljepotu imate, jer je nosite u sebi, ali nije na odmet da nekoliko puta mjesečno Vaše tijelo i lice počastite i prepustite se timu stručnjaka koje smo okupili. Zajedničkim znanjem i iskustvom ćemo Vašoj ljepoti dati "final touch" i time joj vratiti svježinu koju usled stresnog i brzog života svakodnevno gubimo. Kod nas ćete po pristupačnim cijenama dobiti tretmane u kakvim već godinama uživaju svjetske zvijezde i priuštiti svom tijelu luksuz kakav zaslužuje. Mislite na sebe i svoj izgled. Prepustite se nama i našem timu, a mi Vam garantujemo da ćete iz našeg salona izaći svježi i nasmijani i kao takvi sigurnim koracima nastaviti da ređate uspjehe u životu.

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Vaš Goca Brows and life redefined

GOCA BROWS AND LIFE REDEFINED, TEL: +38269635637, UL. CETINJSKI PUT, LAMELA 5, BROJ 18 EXCLUSIVE | 9 WWW.GOCAKOVACEVIC.ME GOCA_KOVACEVIC__

S A D R Ž A J SVAKI GOST NAMA JE VIP GOST

HOTEL MELIA BUDVA PETROVAC

Every guest to us is a VIP guest

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STANA ŽIVKOVIĆ

USPJEH POČINJE S-LEASINGOM

Success starts with S-leasing

SAVRŠENI POSLOVNI PARTNERI DANILO KALEZIĆ & ELENA LJILJANIĆ SLAVICA MILIĆ & TAMARA BJELICA ADRIJANA HUSIĆ & MILO RADONJIĆ Perfect business partners

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HOTEL MEDITERAN

DA VAM I OVO LJETO BUDE NAJLJEPŠA USPOMENA

More than vacation

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C O N T E N T S

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STEFAN MUGOŠA

VJEROVAO SAM U USPJEH

I believed in success

RIO VERDE

VIŠE OD ODMORA

More than vacation

JELENA PAVIĆEVIĆ

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KRIZA TRAŽI NAJBOLJI MARKETING

Crisis calls for the best marketing

MILOŠ RAJOVIĆ

101 PARFEMSKI KRITIČAR Perfume CRITIC

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K

oje je to mjesto koje nas uvijek dočeka raširenih ruku? Priroda! Tamo gdje se smo slobodni i puni života! Njen zagrljaj liječi i vraća snagu koja nam je tako potrebna. Povratak prirodi je povratak sebi, svojim korijenima, jednostavnom načinu života, zaboravljenim uskusima i mirisima.

Otkrijte zemlju gdje ćete se na svakom koraku osjećati kao dio prirode! Istražite okomite planine, bistra jezera, osunčane plaže!

Otkrijte divlju ljepotu Crne Gore!

Nacionalna turistička organizacija Crne Gore pokrenula je novu turističku kampanju pod sloganom “U društvu prirode“.

Ovdje uvijek možete naći netaknutu prirodu i ljude koji žive u skladu s njom.

Osim 293 km morske obale, fasciniraće vas nacionalni parkovi Crne Gore, među kojima je Nacionalni park Durmitor koji je pod UNESCO zaštitom, prašuma Biogradska gora, najveće jezero Balkana – Skadarsko, Lovćen, Prokletije kao i smaragdna boja Pivskog jezera, bogata istorija Prijestonice Cetinje... Isprobajte rafting ili flyfishing na najčistijoj evropskoj rijeci Tari koju krasi nevjerovatan most, okupajte se u "jezeru sreće" i obiđite neka od najljepših sela - Mala Crna Gora, Lubnice, Njeguši, Godinje... Tu je vrijeme stalo, ali mjesta i dalje kriju zanimljive 12 | EXCLUSIVE legende.

www.see.montenegro.travel Ovdje Kitesurferi obožavaju Veliku plažu (13 km) koja podsjeća na pustinjske dine. Energija ovog mjesta je nevjerovatna. Ljudi su opušteni, smješteni u drvenim ribarskim kućicama na rijeci Bojani koja se ovdje uliva u more. Nakon plaža poput Kraljičine, Miločer i Jaz, obiđite poluostrvo Luštica – raj za ljubitelje ronjenja, ali i ostrvo Sveti Nikola čije je plaže Forbs svrstao u 10 najljepših Evrope.

Nakon vjetrovitog juga i otvorenog mora, sačekaće vas slikoviti Bokokotorski zaliv. Njime je dugo vladala Venecija, te je prepun palata i gradova – muzeja na otvorenom. Sve je tako mirno i miriše na Mediteran. Za dašak luksuza, posjetite Porto Montenegro, Portonovi i Lušticu bay. Hoteli vodećih svjetskih brendova zadovoljiće najistančanije ukuse. Ova naselja se smatraju najluksuznijim u ovom dijelu Evrope.

Crna Gora je dokaz da je za sreću potrebno tako malo. Da nam je to malo često tu, na dohvat ruke. Neka vam Crna Gora ovog ljeta bude inspiracija da se vratite sebi, prirodi i jednostavnijem načinu života.

Montenegro Wild Beauty

@GoMontenegro

@SeeMontenegro EXCLUSIVE | 13

GLAVNA I ODGOVORNA UREDNICA CHIEF EDITOR Ana Mirović ČASOPIS UREĐUJE REDAKCIJSKI KOLEGIJUM MAGAZINE IS EDITED BY REDACTION COLLEGIUM Ana Mirović, Aleksandra Filipović, Marina Strugar SARADNICI / ASSOCIATES Sanja Golubović, Tamara Đurđić, Bato Čabarkapa, Saša Filipović FOTOGRAF / PHOTOGRAPHER Nikola Pejović GRAFIČKI DIZAJN / GRAPHIC DESIGN Ivanka Đonović PREVOD / TRANSLATION mr Balša Ivanović LEKTURA & KOREKTURA / EDITING AND PROOFREADING Kristen Fanfani ADVERTISING MARKETING TIM PRINT MEDIA Mobile: +382 69 017 200 montenegrofamily@t-com.me DIREKTORICA I PROJEKT MENADŽER DIRECTOR AND PROJECT MANAGER Ana Mirović OSNIVAČ I IZDAVAČ FOUNDER AND PUBLISHER PRINT MEDIA D.O.O. Cetinjski put bb, Delta City 81 000 Podgorica, Crna Gora Tel/Fax: +382 20 410 885, Mob: +382 69 017 200 montenegrofamily@t-com.me ŠTAMPA / PRINTED BY DPC Podgorica NASLOVNA STRANA / COVER PAGE Photo: Nikola Pejović

EXCLUSIVE Montenegro Family summer edition 2020 Kompanija Print Media i redakcija Montenegro Family ne odgovara za sadržaj i istinitost objavljenih reklamnih poruka i preuzetih sadržaja sa elektronskih lokacija. Uredništvo ne snosi odvornost za nenamjerne i štamparske greške. U magazinu su korišćene fotografije institucija, oglašivača i Youtube.

“I čudim se suncu kako može zaći, kad ljepote ove nigdje neće naći...”

Niti je ovo obična zemlja, niti u njoj žive obični ljudi. Prkosna i stamena kroz vjekove, Crna Gora traži način da opstane, da se održi i potraje, da zasija i očara. Crna Gora dobila je po ko zna koji put potvrdu da kada hoće, može da se ostvari na svim poljima djelovanja. Naviknuti na “borbe povratnice”, stpljivo i sa nadom, ulazimo u novo nadmetanje. Želimo život koji smo imali uz sve njegove dobre i loše strane. Želimo žive razgovore, kuću punu prijatelja, želimo avanture, sva ushićenja i razočaranja slučajnih i namjernih susreta. Želimo da umjetnici nastave da stvaraju, ugostitelji dočekuju, posjetioci posjećuju. Bez straha i distance. Korak po korak i do toga ćemo opet stići. Svako ko je krenuo - stigao je. Sam, ili u društvu.

Ovaj broj magazina Exclusive, izazovan i poseban iz mnogo razloga, opet je svojevrsna avantura kroz Crnu Goru. Naši sagovornici optimisti ili umjereni optimisti, pokazuju da može drugačije, vedrije i hrabrije. Pokazuju čemu služi znanje a čemu vještina i snalažljivost. Koliko danas vrijedi odnos, bilo da je uspostavljen stiskom ruke ili “preko mreže”.

Dozvolite da vam naše storije budu razbibriga i izvor zadovoljstva, inspiracija i vodič kroz malu, ljubavlju opasanu zemlju. Zakoračite i ne zaustavljajte korak. Život je usporio... nije stao.

Intro “And I wonder how the sun can set, when this beauty cannot be found anywhere...“

Neither is this a regular country, nor do regular people live in it. Proud and tenacious through centuries, Montenegro looks for a way to survive, sustain and endure, shine and captivate. Montenegro has confirmed, not for the first time, that it can be successful in all fields when it wants to. Accustomed to “recurring fights,” patient and with hope, we enter a new competition. We want the life we had with all its good and bad sides. We want live conversations, a house full of friends, adventures, all the thrills and disappointments of accidental and deliberate encounters. We want artists to continue to create, hosts to host, visitors to visit, without fear and distance. Step by step we will arrive at that again. Everybody who started – arrived. Alone or in company.

This number of magazine Exclusive, challenging and special for many reasons, has again been a one-of-a-kind adventure through Montenegro. It doesn’t have to be that way.

Our interlocutors, optimists or moderate optimists, have shown that it can be different, brighter and more courageous. They have shown what skills or resourcefulness knowledge serves, and how much a relationship is valued today, whether it’s been established by a handshake or “through a network.” Let our stories be your amusement and source of pleasure, inspiration and guide through a tiny country filled with love. Set foot and don’t hold back. Life has slowed down… but hasn’t stopped.

Svaki gost nama je VIP GOST MELIA BUDVA PETROVAC 5* MODERAN JE HOTEL SA NAJVEĆIM STANDARDIMA, OZBILJNIM K APACITETIMA I PONUDOM KOJA JE KREIRANA SA CILJEM DA SVAKOM GOSTU PRUŽI MAKSIMALAN UGOĐAJ NA JEDNOM OD NAJLJEPŠIH DJELOVA CRNOGORSKE OBALE. HOTEL JE DIO JEDNE OD NAJVEĆIH ŠPANSKIH HOTELSKIH GRUPA MELIÁ HOTELS INTERNATIONAL KOJA NA ČETIRI KONTINENTA U 40 ZEMALJA I NAJELITNIJIM TURISTIČKIM DESTINACIJAMA SVIJETA IMA OKO 400 LUKSUZNIH HOTELA I RIZORTA 16 | EXCLUSIVE

Umirujući ugođaj prepun kontrasta - sobe sa pogledom na planinu ili one okrenute ka obali, s pogledom na more

OTKRIJTE SAVRŠEN ODMOR

Melia Budva Petrovac (u Petrovcu) elegantno je hotelsko zdanje koje iz najudobnije lože sa svim blagodetima savremenih izuma prkosno posmatra plavu pučinu i najljepše zalaske sunca na Jadranu. Svijetao, pun sunca i mira, ovaj hotel pomaže čovjeku da poveća nivo energije, poboljša san, popravi raspoloženje, uspostavi duhovnu harmoniju, odmori od svake vrste umora i dopusti čulima da u potpunosti uživaju.

Cjelokupan prostor hotela funkcionalan je i senzibilno elegantan, ali nadasve lijep sa prefinjenim stilom koji sugeriše nenametljivo povjerenje.

Svaki segment hotela opreman je po najvećim hotelskim standardima sa pažljivo odabranim elementima enterijera koji ispunjavaju uslove funkcionalnosti, ali i visoke estetske kriterijume klijentele koja u smislu odmora, traži apsolutno sve na jednom mjestu.

Meliá Budva Petrovac ima 114 moderno opremljenih soba, od kojih su 21 Meliã Guest Room sobe, 54 Deluxe Suite apartmani, 15 Junior Suite apartmani i 24 Level Room sobe. U svim sobama stručno su kombinovani elegantni i bogati materijali.

Opuštajući dizajn interijera čine skladno uklopljene boje poput plave i zelene, ali i kombinacija pješčanih tonova sa bojama okoline hotela sa kojima su se dizajneri uspješno „poigrali“ sugerišući autentičnost Mediterana.

Gosti biraju: posebno umirujući ugođaj prepun kontrasta - sobe sa pogledom na planinu ili one okrenute ka obali, s pogledom na more... Sve sobe i apartmane karakteriše unificirani nivo visoke elegancije uz savremeni dizajn inkorporiran na najluksuznijim i najsavremenijim materijalima hotelskog namještaja. Skupocjenost enterijera sa iznenađujućim avangardnim dodirima prostor „otvara“ prema vani do prostranih terasa prepunih svjetlosti.

Udobnost i komfor primarni su bez obzira koju od soba ili apartmana izaberete: za potrebe društva, porodice ili intimno - udvoje. Meliá ugođaj autentičan je i dosljedan - svaki gost je VIP gost.

Moderno uređene sobe i apartmanske suite jedinice obuhvataju udobne tepihe od zida do zida, besplatan WiFi, centralnu klimatizaciju, flat-screen TV sa satelitskim kanalima, telefon, aparat za pripremu čaja ili kafe i sopstveno udobno kupatilo sa tušem bez kabine, fenom za kosu, toaletnim priborom. Suite jedinice imaju udoban prostor za sjedenje sa sofa ležajem, dok neke sobe uključuju terasu sa fantastičnim pogledom i đakuzijem.

Besplatan WiFi dostupan je u cijelom hotelu. Gosti imaju i mogućnost korišćenja usluga hotelskog konsijerža.

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LEVEL PROGRAM JEDINSTVEN ZA MELIÁ BREND U skladu sa standardima španskog hotelskog operatora, Meliã Budva Petrovac raspolaže kompletnim Level Programom namijenjenim gostima koji žele ekskluzivniji pristup. Ovaj program nudi više od standardnih usluga, a cilj je da se gost osjeća posebno i jedinstveno uz sasvim personalizovanu uslugu. Za goste Level apartmana omogućen je pristup The Level Lounge prostoru sa udobnim sofama za odmor, gdje se može uživati u privatnosti, omiljenim pićima, grickalicama, čitanju…

GASTRONOMSKI UŽITAK ZA POTPUNI HEDONIZAM U hotelu velika pažnja posvećuje se gastronomskoj ponudi koja sadrži autohtonu mediteransku kuhinju u njenom esencijalnom obliku, prateći savremene kulinarske trendove u svijetu.

Kulinarski tim naprosto briljira pa gosti obožavaju hranu u hotelu. Ukusni italijanski specijaliteti moderno prezentovani osvojiće vas u a la carte restoranu Pasta nostra na čijoj terasi gosti mogu večerati uz svijeće i nekom od vina sa reprezentativne wine liste uz romantični morski filmski ugođaj.

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Bife Restorana Mosaico donosi savremenu prezentaciju internacionalnih specijaliteta. Oduševiće vas iskusna priprema jela pred gostom ali i sveukupna paleta ukusa najkvalitetnijih proizvoda i peciva, salata, mesnih i ribljih jela i svježeg sezonskog povrća.

Pool snack bar ima veliku ponudu toplih i hladnih zalogaja, svježih salata i voća. Idealan je gastro kutak za više neformalnih obroka tokom dana, u prilikama kada želite da pojedete nešto kvalitetno i lagano.

Eksluzivni Lounge bar Elyxir mjesto je za uživanje u spektakularnim koktelima umješno spravljenim po originalnim koktel recepturama, najboljim etiketama crnogorskih i svjetskih vina, svježe cijeđenim sokovima, mnogim vrstama kvalitetnih kafa i svim ostalim pićima.

Doručak u hotelu na bazi je bogatog švedskog stola koji su gosti izuzetno visoko ocijenili.

Hotel Melia Budva Petrovac Nika Andjusa 16 84300 Petrovac Crna Gora Tel: +382 33 472 200 reservations.melia.budva@melia.com

Udobnost i komfor primarni su bez obzira koju od soba ili apartmana izaberete: za potrebe društva, porodice ili intimno - udvoje. Meliá ugođaj autentičan je i dosljedan - svaki gost je VIP gost

Annina Spa - magično mirisna opuštajuća zona spa hotela omiljena je zona gostiju koji zauvijek pamte arome zavodljivih mirisa, opuštajuću mekanu muziku i blagotvorne masaže. U spa centru Hotela Melia Petrovac “Annina Spa“ na raspolaganju su zatvoreni i otvoreni bazen, slana soba, aromatična i finska sauna, parno kupatilo, moderna teretana, kao i prostorija sa “tuševima doživljaja” i “kofa tušem”.

U ponudi je i više kozmetičkih tretmana i usluge frizera.

PARKING ZA GOSTE HOTELA Gostima koji borave u objektu Melia Budva Petrovac (u zavisnosti od raspoloživosti) dostupne su sljedeće opcije za parkiranje: parking garaža, privatan parking, parking na ulici.

POSEBNE MJERE SIGURNOSTI Usljed situacije sa korona virusom (COVID-19), trenutno su uvedene dodatne mjere kad je riječ o sigurnosti i čistoći.

MELIÃ KIDS& CO Djeca su omiljeni gosti hotela i njima je namijenjen Meliã Kids& Co program koji ima za cilj da stimuliše, inspiriše i zabavi mališane, obezbjeđujući da im boravak u hotelu bude potpuni užitak. Dječija igraonica hotela Melia Petrovac sadrži kompletan program za najmlađe goste.

NAJBOLJI HOTELSKI USLOVI SAVRŠEN ODMOR ALI I ZA RAD I ZABAVU Konferencijska sala Hotela Melia Petrovac opremljena je najnovijom tehnologijom, pruža odlične uslove za raznovrsne uspješno organizovane skupove, konferencije, događaje, zabave, proslave i nezaboravna vjenčanja. Stručni tim hotela za događaje pobrinuće se da svi sastanci neometano prođu.

Prostor može da primi do 80 ljudi.

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Every guest to us is A VIP GUEST

MELIA BUDVA PETROVAC 5* IS A MODERN HOTEL THAT MEETS THE HIGHEST HOTEL STANDARDS, WITH SERIOUS CAPACITIES AND FANTASTIC CONTENTS, AND OFFERS EACH GUEST MAXIMUM PLEASURE OF A HIGH-END LUXURY AND MEMORABLE STAY IN ONE OF THE MOST BEAUTIFUL PARTS OF THE MONTENEGRIN COAST. THE HOTEL IS PART OF ONE OF THE BIGGEST SPANISH HOTEL GROUPS MELIÁ HOTELS INTERNATIONAL, WHICH HAS AROUND 400 LUXURIOUS HOTELS AND RESORTS IN 40 COUNTRIES ON 4 CONTINENTS IN THE MOST ELITE TOURIST DESTINATIONS OF THE WORLD 20 | EXCLUSIVE

Coziness and comfort are a priority and regardless of whether you’re coming as two, with friends, or family, whatever wishes you have regarding your vacation - Meliá experience is authentic and consistent in making every guest feel exactly like a VIP guest

DISCOVER A PERFECT VACATION Melia Budva Petrovac in Petrovac is an elegant hotel building overlooking the open blue sea, where you can see the most beautiful sunsets on the Adriatic from the coziest lodge with all the contemporary amenities of a comfortable life. Bright, filled with sunlight and peace, this hotel helps you increase energy levels, improves sleep and mood, establishes spiritual harmony, lets you get some rest from any kind of weariness... and lets your senses fully enjoy.

Meliã Budva Petrovac has a complete Level Program, unique for the Meliá brand, intended for guests who want more exclusive access.

This program offers more than standard services and the goal is to make them feel special and unique

The overall hotel space is functional and sensibly elegant, but above all, beautiful with a refined style suggesting unimposing trust. Every segment of the hotel is equipped according to the highest hotel standards with carefully selected interior elements that meet the conditions of functionality, but also, meet clients’ high aesthetics criteria, who require absolutely everything in one place.

The hotel lets its guests indulge in the charms of a vacation, and little treats which make life beautiful.

Meliá Budva Petrovac has 114 modern equipped rooms, of which are 21 Meliã Guest Rooms, 54 Deluxe Suites, 15 Junior Suites and 24 Level Rooms. In all rooms there are professionally combined elements, rich materials and relaxing interior design where blue, green, and beige tones are harmoniously blended. Designers played a bit with the warm gentle colors of the hotel’s surroundings, successfully suggesting the authentic feeling of the Mediterranean.

Guests can choose: Rooms with a view of the mountain from the seaside hotel which is also evokes a soothing and contrasting feeling, or those facing the beach with a view of the sea... All rooms and apartments are at the same unified level of high elegance, characterized by a contemporary elegant design incorporated in the most luxurious and contemporary

materials of hotel furniture, expensive interior with surprising avant-garde touches, “open” towards the outside with big glass surfaces, spacious terraces, bright and filled with light...

Modern furnished rooms and apartment units such as suites include comfortable rugs from wall to wall, free Wi-Fi, central AC, a flat-screen TV with cable, a phone, a tea or coffee machine, and a personal cozy bathroom with a shower without a pod, a hair dryer, and toiletries. Suite unites have a comfortable space for sitting with a sofa, while some include a terrace with a fantastic view and jacuzzi.

Free WiFi is available throughout the hotel. Guests also have the possibility to use hotel concierge.

LEVEL PROGRAM - UNIQUE FOR THE MELIA BRAND According to the standards of the Spanish hotel operator, Meliã Budva Petrovac has a complete Level Program, unique for the Meliá brand, intended for guests who want more exclusive access, because this program offers more than standard services and the goal is to make them feel special and unique with a completely personalized service. For the guests of Level apartments there’s access to The Level Lounge, a refined place with big cozy sofas for relaxing where they enjoy their privacy, favorite drinks, snacks, reading newspapers...

EXCLUSIVE | 21

DELICATE GASTRONOMIC FEELING FOR COMPLETE HEDONISM Great attention in the hotel is paid to the gastronomic offer, which includes authentic Mediterranean cuisine in its essential form, but it also follows contemporary culinary trends in the world. The culinary team of the hotel restaurants is just splendid, so guests love the food in the hotel.

Delicious Italian specialties presented in a modern way will win your heart at a la carte restaurant Pasta Nostra, where you can experience terrace candlelit dinners with some of the wines from the representative wine list, just like a romantic seaside movie experience.

Restaurant Mosaico’s Buffet brings a modern presentation and execution of international specialties. Professionally prepared meals in front of the guest will amaze you, but also the overall palette of taste of the highest quality products and pastries, salads, meat and fish dishes, and fresh seasonal vegetables...

Pool snack bar offers a wide variety of warm and cold snacks, fresh salads and fruits. The gastro corner is ideal especially for casual meals during the day when you want to have something quality and light.

Exclusive Lounge bar Elyxr is a place for enjoying spectacular cocktails successfully made according to original cocktail recipes, high-quality wines of the best Montenegrin and worldwide brands, fresh squeezed juices, mixes, many different types of high-quality coffee... and other drinks.

Breakfast in the hotel is based on a rich buffet, which was very highly graded by guests.

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ANNINA SPA - MAGICALLY SCENTED RELAXING ZONE The hotel’s spa is guests’ favorite zone, where they can always remember the scents of those seducing fragrances, relaxing soft music and soothing massages.

At “Annina Spa” center of Hotel Melia Petrovac there’s an indoor and outdoor pool at disposal, a salt room, aromatic and Finnish sauna, steam bathroom, modern gym, as well as a room with “adventure showers” and a “bucket shower.”

There are several cosmetic treatments and hairdressing services in the offer.

Hotel Melia Budva Petrovac Nika Andjusa 16 84300 Petrovac Crna Gora Tel: +382 33 472 200 reservations.melia.budva@melia.com PARKING FOR HOTEL GUESTS IS PROVIDED Guests staying at Melia Budva Petrovac have at their disposal (depending on availability) the following parking options: parking garage, private parking, and street parking.

SPECIAL SAFETY MEASURES Due to the situation related to coronavirus (COVID-19), there are additional measures related to safety and cleanliness being implemented at the hotel.

MELIÃ KIDS& CO Children are the hotel’s favorite guests and the Meliã Kids& Co program is intended for them, which is aimed at stimulating, inspiring and entertaining little ones, making sure their stay in the hotel is a complete joy. The Children’s playroom of hotel Melia Petrovac has a complete program for the youngest guests.

THE BEST HOTEL CONDITIONS FOR A PERFECT VACATION BUT ALSO FOR WORK AND FUN The conference hall of Hotel Melia Petrovac is furnished with the newest technology and offers perfect conditions for a variety of successfully organized meetings, conferences, events, parties, celebrations and unforgettable weddings. The hotel’s expert team for events will take care that all meetings go undisturbed. The hall can accommodate up to 80 people.

EXCLUSIVE | 23

Stana ŽIVKOVIĆ Izvršna direktorica S-Leasing d.o.o. Podgorica

Uspjeh počinje S-leasingom U SEPTEMBRU OVE GODINE, S-LEASING D.O.O. PODGORICA OBILJEŽAVA JUBILEJ - PUNIH 15 GODINA RADA. TOLIKO GODINA JE I STANA ŽIVKOVIĆ IZVRŠNA DIREKTORICA DRUŠTVA I SVAK AKO NAJBOLJI SAGOVORNIK NA TEMU LIZINGA I SUBLIMIRANJA REZULTATA RADA NAKON DECENIJU I PO POSLOVANJA U CRNOJ GORI. K ADA SU POČINJALI, JEDINI ZADATAK BIO JE DA POSLUJU KOREKTNO I U SKLADU SA VISOKIM STANDARDIMA GRUPACIJE, A REZULTATI NIJESU IZOSTALI. S-LEASING KVALITETAN JE PARTNER I DRŽAVI I GRAĐANIMA CRNE GORE I NA TO SU DANAS NAJPONOSNIJI. ZA SVAKI POSAO, BILO LIDERSKI ILI KOMPANIJSKI OD KLJUČNE VAŽNOSTI JE DOBRA ENERGIJA, MOTIVACIJA, STRPLJENJE, ŽELJA ZA PROMJENAMA I NAPRETKOM, BRIGA O DRUGIMA. UPRAVO TA FILOZOFIJA POSLOVANJA I NAČINA ŽIVOTA ZAPOSLENIH, S-LEASING D.O.O. PODGORICA VEĆ GODINAMA DRŽI NA PRVOM MJESTU PO TRŽIŠNOM UČEŠĆU I NA LISTI 100 NAJBOLJIH PREDUZEĆA PO PROFITU U NJIHOVOM RANGU 24 | EXCLUSIVE

Na šta se nakon deceniju i po rada društvo najviše ponosi? naročito izazovno prikazati društvo kao dio grupacije, jer smo Nakon 15 godina rada naše društvo ima čime da se ponosi. Dio se prvi put u Crnoj Gori pojavili sa lizing preduzećem. Naši smo renomirane austrijske bankarske grupacije ERSTE i drago izazovi su bili savladivi i ticali su se ponajviše nerazumijevanja nam je što smo opravdali i na tržištu Crne Gore reputaciju koju nove vrste finansiranja, koja predstavlja mješoviti ugovor, ne ERSTE uživa u 17 zemalja Evrope i regiona. Ponosni smo na klasični kredit. Etablirati jedan novi finansijski proizvod i skinuti 5.305 zaključenih ugovora, plasiranih 106 miliona eura, preko stigmu, koju nepoznati proizvodi, kada se pojave negdje, uzro153 miliona eura kupljenih vozila, mašina, plovila, medicinske kuju iz pukog nepoznavanja ili nerazumijevanja. opreme i drugih objekata; na preko 2600 klijenata i svim naIzazov u budućnosti će svakako biti pretvaranje klasičnog prešim saradnicima u autokućama i drugim isporučiocima Crne duzeća koje posluje u uskom fizičkom kontaktu sa klijentima, Gore i šire. Nalazimo se od prvog dana na bijeloj listi poreskih u digitalizovano modernije, beskontaktno poslovanje. To je obveznika i svake godine izdvajamo budućnost, koja se već uveliko dešava budžet za razne donacije i sponzorstva. u zemljama Evrope. Trenutna situaciLista saradnika S-Leasinga su sve Naš tim je mali ali odabran, o čemu ja nas pritiska da ubrzamo proces, za osiguravajuće kuće sa crnogorskog govori pozitivna atmosfera na poslu i koji smo još uvek poprilično siromašno van njega. Godinama se nalazimo na opremljeni svi na tržištu. tržišta (Lovćen, Sava, Uniqa, Geneprvom mjestu po tržišnom učešću i na rali, Swiss), kao i svi lokalni dileri listi 100 najboljih preduzeća po profitu Rijetkost je da je neko 15 godina u istoj novih automobila (Osmanagić CO u našem rangu. kompaniji na istoj poziciji. To mora biti d.o.o, Ljetopis automotive d.o.o., izuzetna obostrana posvećenost i lojAlliance d.o.o., British motors d.o.o., Šta je ono što Vas i Vaš tim podstiče alnost. Objasnite nam malo bliže Vašu na uspjeh u Crnoj Gori, šta Vam uliva ličnu motivaciju.

Efel motors d.o.o., Efel travel d.o.o., optimizam?

Moja lična motivacija potiče iz mojih Jadran auto d.o.o., Prokom d.o.o., Podsticaj prije svega ima korijen u duličnih ubjeđenja i ambicija. NevjeroKov car d.o.o., Rokšped AC d.o.o. bini svačije ličnosti, a naš tim sastoji se vatno cijenim kada neko neprestano itd.), kao i dileri polovnih automood nekih sjajnih pojedinaca koji su prije radi na sebi. Kontinuirana edukacija bila (Kramar do.o., Prima car d.o.o., svega ljudi i profesionalci, pa i podsticaj kroz čitanje i promišljanje, usvajanje je rezultat unutrašnjeg ustrojstva svanovih vještina, razumijevanje i upoAuto Babović d.o.o., Auto ventura kog od njih. Svakako, veliko je olakšanje znavanje novih proizvoda i naročito d.o.o.) i mnogi drugi isporučioci raditi u uređenoj organizaciji, koja ima onih sa kojima radite ili su srodni, znagrađevinskih mašina i druge vrste jasne ciljeve i pruža podršku pojedincu. či. Znači i kad usvajate dijametralno opreme, u zemlji i inostranstvu. Čvrsto vođstvo i jasna uputstva za rad različite vještine i znanja. Ne postoji su neizostavna, kao i stalna edukacija. takva informacija koja je beskorisna. Čovjeku je najbitniji osjećaj sigurnosti i stabilnosti, a mi smatraSve u nekom trenutku posluži, makar da znate šta ne valja. mo da je jednako ulivamo i kolegama i klijentima. Klijent može Mozak i mišiće valja vježbati, a vježbanje stimuliše stvaranje biti specifičan, to je njegovo pravo i potreba, a poslovnost je endorfina - otud pozitivna energija. ta koja može nositi breme specifičnosti. Ne treba se plašiti specifičnosti, jer kad pristupate sa razumijevanjem, na pola Finansira li lizing i ideje? puta ste rješavanju svih problema. Strpljenje takođe pomaže, Bez ideje nema napretka. Ukoliko je ideja dobra i biznis plan nema prostora brzanju u poslu, tj. valja biti brz, ali ne na uštrb održiv, S-leasing je otvoren za saradnju. Ima preduzeća koja kvaliteta posla. Optimizam uliva brzina razvoja Crne Gore, koju su sa nama počinjala od nule i danas posluju jako uspješno. možemo primijetiti u mnogo segmenata našeg društva u posljednjih 15 godina koliko smo ovdje prisutni. Crna Gora je Koliko je interesovanje za lizing u Crnoj Gori i šta se najviše obimom i stanovništvom mala država, ali upravo tu leži njena kupuje (nabavlja) na taj način? snaga, jer može biti fleksibilna i brza u promjenama. CrnoInteresovanje je srazmjerno veličini tržišta. Posla uvijek ima, gorsko društvo je željno unapređenja poslovnog ambijenta i samo da se situacija u svijetu i državi nakon korone stabilizuje. spremno prihvata pozitivne trendove u poslovanju i moderPrirodno je da su teretna i putnička vozila dominantno finansinizaciji usluga. rani predmeti jer su traženi od većine, ali i građevinske mašine i medicinska oprema.

Koji su bili izazovi na početku i kakve izazove očekujete u budućnosti?

Kakve su projekcije, da li je u budućnosti realno očekivati Izazovi su svakodnevni i u zavisnosti od faze u kojoj se nalazi značajan porast korišćenja lizinga, možda značajniji porast u preduzeće u svom razvojnom ciklusu, razlikuju se. To je široka poljoprivredi, ili su pak predviđanja da će kod nas prednjačiti tema. Mi smo dio veoma uspješnog brenda i samim tim je neka druga oblast? olakšana poslovna aktivnost, ali na crnogorskom tržištu je bilo Teško je išta projektovati u ovom trenutku, usred aktuelne EXCLUSIVE | 25

U saradnji sa autokućama, klijent može dobiti kompletnu uslugu, tako da osim dolaska na potpis ugovora i odlaska po vozilo, ne treba da ide na dodatna mjesta. Klijenti često hoće da se bave time, jer im je ponekad jeftinije ili brže da sami odrade sve korake. Proces se može pojednostaviti samo u dijelu koji se tiče nas i isporučioca, a obaveze prema institucijama nažalost još uvek moraju lično da preduzimaju. Registracija se vrši lično, preuzimanje voziila čak u doba korone može da bude na adresi klijenta, ali to nije uobičajeno, jer pregled predmeta lizinga valja izvršiti na licu mjesta. Pojednostavljenje ima veze isključivo sa institucionalnim razlozima, nikako našim. Da je samo do nas, sve bi bilo još lakše

svjetske pandemije. Prioritet nam je biti od pomoći postojećim klijentima i kvalitetno ispratiti potrebe onih, koji se ipak trude da što više posluju uprkos ovoj svjetskoj pandemiji. Šta sve finansira S-Leasing d.o.o ?

S-leasing d.o.o. finansira nova i polovna vozila, mašine, opremu i plovila, dakle sve pokretnosti koje imaju broj motora, šasije, broj trupa i/ili serijski broj. Identifikacija predmeta i njeno osiguranje su presudni. Poslujemo u svim segmentima društva i gotovo sa svim djelatnostima, pa finansiramo počev od države i opština, preduzetnike, fizička lica i naravno pravna lica, koja su rezidenti Crne Gore.

Kredit ili lizing? Zašto i kad lizing, a ne kredit?

Kredit i lizing su srodni proizvodi i ne isključuju se međusobno, mogu se kombinovati i najviše zavise od toga koliko su pristupačni klijentu, brzine rješavanja finansiranja kao i predmeta finansiranja (keš krediti, garancije i finansiranje nepokretnosti ne spadaju u našu djelatnost). Cijena takođe može biti presudna, jer nerijetko se lizing u saradnji sa autokućama radi po akcijskim uslovima i prirodno biva konkurentniji od bankarskog proizvoda. Za klijenta koji je bonitetan treba da predstavljaju konkurentne proizvode od kojih mogu ravnopravno da biraju koji će odabrati. Međutim, za onaj dio privrede koji ima stalnu potrebu za nabavkom osnovnih sredstava, to je već uigran i efikasan način finansiranja, a bankarski proizvod se komplementarno koristi za one proizvode koje lizing ne nudi (poput pomenutih garancija, kredita za obrtna sredstva, kupovinu ili renoviranje nepoketnosti). Postoji i još jedna važna komponenta, koju stalno zanemarujemo, a to je preferencija klijenta. Često presudi odnos zaposlenih prema klijentu, pa se veze stvaraju koje opredeljuju dalji tok poslovanja.

26 | EXCLUSIVE

Zašto sam se opredijelila za ovaj posao Što se tiče opredjeljenja, prilike su te koje opredjeljuju put čovjeku. Neko ko čita ovaj tekst mora da primi jasno moju poruku, a to je da šanse i prilike nijesu uvijek ono što ste za sebe zamišljali, ali ukoliko vidite potencijal, neozbiljno bi bilo da ih propustite. Moji počeci su u S-leasingu Beograd, a lizing je te 2004. godine bio novina i na tom tržištu, pa logično da nijesam kao djevojčica zamišljala da ću se time baviti. Ovaj put mi se ukazao i iskoristila sam šansu, što ne znači da sebe vidim samo u ovoj branši. Ograničavanje sebe i drugih ne preporučujem.

Lizing je veoma interesantan posao koji pomno zadržava moju pažnju. Spomenula sam da je to mješoviti ugovor i zahtijeva koordinaciju sa više učesnika i mnogih vještina. Drži me budnom i veoma je dinamičan. Regulativa koja se neprestano mijenja, ne daje mi prostora za opuštanjem. Volim svoj posao jer je mojoj strukturi ličnosti jako zanimljiv. Neko bi procijenio da je težak i naporan, ali meni se dopada. Najveći izazovi u svemu su održavanje energetskog i mentalnog nivoa kroz razne zahtjevne situacije, elana i lične motivacije i prihvatanje procesa odlučivanja kao neminovnost.

DIJELJENJE JE NAŠE NAJVEĆE POSTIGNUĆE Naše najveće dostignuće jeste obezbjeđivanje radnih mjesta zaposlenima, uredno izmirenje svih poreskih i drugih obaveza prema državi, obezbjeđivanje interesa akcionara/vlasnika kapitala i dobrotvorni rad kao kruna i rezultat uspješnog poslovanja. Kad stvorite dovoljno, možete dalje i da dijelite. Doprinos crnogorskom društvu kroz različite socijalne komponente, naše preduzeće konstantno potencira. Doprinos crnogorskom društvu i socijalna komponenta naše preduzeće stalno potencira. Dokaz jeste i solidarisanje u doba ove krize, u vidu donacije KBC-u za kupovinu specijalnih bolničkih ležajeva u iznosu od 15.000 EUR. Samo ove i prošle godine pomagali smo djeci sa invaliditetom, KBC-u, Domu za nezbrinutu djecu, Građevinskom fakultetu, a imamo i stalnu saradnju sa udruženjem “Roditelji”, Specijalnom Olimpijadom i drugim oranizacijama. Ponosni smo, što smo u prilici da pomognemo i time predstavimo sebe kao kompletnog saigrača crnogorskoj privredi i društvu.

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Stana ŽIVKOVIĆ CEO of S-Leasing d.o.o. Podgorica

Success starts with S-leasing

28 | EXCLUSIVE

IN SEPTEMBER THIS YEAR, S-LEASING D.O.O. PODGORICA CELEBRATES AN ANNIVERSARY – 15 YEARS OF WORK. STANA ŽIVKOVIĆ HAS BEEN CEO OF THE COMPANY FOR 15 YEARS AND SHE CERTAINLY IS THE BEST SPEAKER ON THE TOPIC OF LEASING AND COMMEMORATING THE RESULTS OF WORK AFTER A DECADE AND A HALF OF DOING BUSINESS IN MONTENEGRO. WHEN THEY STARTED, THE ONLY TASK WAS TO DO BUSINESS CORRECTLY AND IN ACCORDANCE WITH THE GROUP’S HIGH STANDARDS, AND RESULTS FOLLOWED. S-LEASING IS A QUALITY PARTNER TO THE COUNTRY AND CITIZENS OF MONTENEGRO AND THAT’S WHAT THEY’RE MOST PROUD OF. FOR EVERY BUSINESS, BE IT A LEADER OR A CAMPAIGN, ENERGY, MOTIVATION, PATIENCE, A WILL FOR CHANGE AND ADVANCEMENT, AND CARE FOR OTHERS ARE OF THE UTMOST IMPORTANCE. ADOPTING THESE FACTORS INTO THE BUSINESS PHILOSOPHY AND EMPLOYEE LIFESTYLE HAS PRECISELY MADE S-LEASING D.O.O. PODGORICA NUMBER ONE BASED ON MARKET PARTICIPATION AND A LIST OF THE TOP 100 COMPANIES ACCORDING TO PROFIT IN THEIR RANKING What is the company most proud of after a decade and a half ificity shouldn’t be feared, because when you approach it with of work? understanding, you’re half way to solving all problems. Patience After 15 years of work our company has much to be proud helps too; there’s no room for rushing at work, that is, it’s good of. We’re part of the renowned Austrian banking group ERSTE to be fast, but not at the expense of quality. The rate of Monteand we’re pleased to justify the reputation on the Montenenegro’s development instills optimism, which we have noticed grin market, which ERSTE has in 17 countries in Europe and in many segments of our society since our beginning 15 years the region. We’re proud of 5,305 concluded agreements, €106 ago. Montenegro is a small country by area and population, but millions marketed, over €153 millions of purchased vehicles, that’s where its strength lies, because it can be flexible and fast machines, vessels, medical equipment and other objects; over to change. Montenegrin society is eager to improve the busi2600 clients and all our colleagues in ness environment and readily accepts car dealership and other distributors of positive trends in doing business and The list of S-Leasing d.o.o. Podgorica colleMontenegro and beyond. We’ve been modernizing services. agues is long. They are all insurance houon the white list of tax payers from the ses from the Montenegrin market (Lovćen, get go and every year we allocate part What do you see as a challenge in the Sava, Uniqua, Generali, Swiss), as well as of our budget for different donations future considering the world has found local dealers of new cars (Osmanagić CO and sponsorships. Our team is small itself in a crisis called “Covid-19”? d.o.o, Ljetopis automotive d.o.o., Alliance but carefully chosen, as shown by the Challenges happen on a daily basis d.o.o., British motors d.o.o., Efel motors positive atmosphere at and outside and depending on the phase of the work. For years we’ve been in the first company’s development cycle, they d.o.o., Efel travel d.o.o., Jadran auto d.o.o., place when it comes to market particdiffer. It’s a broad topic. We’re part of Prokom d.o.o., Kov car d.o.o., Rokšped AC ipation and a list of top 100 best coma very successful brand and therefore, d.o.o. itd.), as well as dealers of used cars panies based on profit in our ranking. business activity is facilitated, but pre(Kramar do.o., Prima car d.o.o., Auto Babosenting the company as part of the vić d.o.o., Auto ventura d.o.o.) and many group was especially difficult because What is it that encourages success for other distributors of construction macyou and your team in Montenegro? we showed up with a leasing company hines and other types of equipment, at What instills optimism? in Montenegro for the first time. Our home and abroad Above all, the incentive has roots in the challenges were manageable and redepth of every personality. Our team is lated mostly to a lack of understanding comprised of some splendid individuals who are, firstly, good of the new type of financing, which is a mixed agreement, not people and professionals. Hence, the incentive is the result of a classical loan. Establish a new financial product and remove the inner structure of every one of them. Certainly, working in the stigma that unknown products create, which is simply a regulated organization that has clear goals and provides supdue to pure ignorance or misunderstanding upon its arrival. port to the individual is a great relief. Strong leadership and clear A challenge in the future will certainly be turning a classical instructions for work are indispensable, as well as constant educompany doing business with limited physical contact with cation. The most important thing to a person is a sense of safety clients into a digitalized, modern, contactless business. It’s a and stability, and we think we instill it equally in both colleagues future unfolding greatly in European countries. The current and clients. A client can be specific, it’s their right and necessisituation is pressuring us to speed up the process, for which ty, but it’s business that carries the burden of specificity. Specwe’re all poorly equipped on the market.

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It’s very rare that someone’s been on the same post in the same company for 15 years. It must be mutual commitment and loyalty. Explain your motivation to us a bit more.

My personal motivation comes from my own beliefs and ambitions. I immensely appreciate when someone constantly works on themselves. Continuous education through reading and thinking, adopting new skills, understanding and getting to know new products, and especially the people you work with or who you are familiar with means a lot. Adopting diametrically different skills and knowledge also means a lot.

There’s no such thing as useless information. Everything comes in handy at a certain time, at least you know what’s not well. Brains and muscles should be trained and training stimulates endorphin production – hence, positive energy.

Does leasing finance ideas too?

There’s no improvement without success. If an idea is good and a business plan sustainable, S-leasing is open for collaboration. There are companies that started from scratch together with us and today they’re doing business very successfully.

Is there an interest in leasing in Montenegro and what is bought (supplied) in that way?

Interest is proportionate to the size of the market. There’s always work to do, we just need things to quiet down in the world and country after coronavirus. It’s natural that HGVs and passenger vehicles are predominantly financed because they’re in demand more than most others, but so are construction machines and medical equipment.

What are predictions for the future? Is it normal to expect a significant increase in leasing, or in agriculture, or is it expected that some other field may have an advantage?

It’s hard to predict anything at this point, in the middle of the current global pandemic. Our priority is to be of help to exist30 | EXCLUSIVE

ing clients and meet the needs of those who make efforts to do business as much as they can despite this global pandemic.

What does S-Leasing d.o.o. finance?

S-leasing d.o.o. finances new and used cars, machines, equipment and vessels - basically all movables which have an engine number, chassis number, body number and/or serial number. The identification of the object and its insurance are crucial. We do business in all segments of the company and almost with all activities, so we finance starting from the state and municipalities, entrepreneurs, natural persons and of course legal persons, who are residents of Montenegro.

Loan or leasing? Why and when to lease, and not take out a loan?

Loaning and leasing are related products and not mutually exclusive. They can be combined and depend mostly on how accessible they are to the client, the fastness of finance solving as well as the financial subject (cash loans, guarantees and real estate financing aren’t part of our business activity). Price can also be crucial because leasing is often done in collaboration with car dealers who work under discounted terms and become more competitive than a bank product. They should represent competitive products for the client who has a good credit rating and who can then equally choose from which one to select.

However, for the part of economy which has a constant need for basic means, it’s an already established and efficient way of financing, and a bank product is complementarily used for those products which leasing doesn’t offer (such as said guarantees, loans for current assets, purchase or renovation of real estate). There’s also one more important component that we always neglect, and that’s the clients preference. Employees’ relation towards the client is often crucial, so relationships that define the further course of business are created.

In cooperation with car dealers, the client can get full service. So besides coming to the signing and picking up the car, they don’t have to go to anywhere else.

Clients often want to deal with it, because sometimes it’s cheaper or faster to them to do all the steps by themselves. The process can be simplified only concerning us and the distributor; commitments towards institutions must still be undertaken personally. Registration is done individually, taking over the car even in the time of corona can happen at the client’s address, but that’s not usual because the review of the leasing subject should be done on site. Simplification has to do with institutional issues only, and not ours. If it were our way, everything would be easier

WHEN YOU’VE CREATED ENOUGH, YOU CAN SHARE.

Our biggest achievement is securing posts for employees, regular payment of all tax obligations and other obligations towards the state - securing the interest of shareholders/equity holders and charity work as a crown and result of our successful business. When you’ve created enough, you can keep sharing. Sharing is our biggest accomplishment. Our company always underlines the contribution to Montenegrin society and the social component. Proof of this is solidarity in this time of crisis, in the form of donations to the Clinical Center of Montenegro for the purchase of special hospital beds in the amount of EUR 15,000.

This and last year alone we helped disabled children, the Clinical Center, Home for Abandoned Children, Faculty of Civil Engineering, and we also constantly cooperate with the association “Parents,” Special Olympics and other organizations. We’re proud that we’re able to help and therefore represent ourselves as a true teammate of Montenegrin economy and society.

Why I opted for this job When it comes to commitment, circumstances are those that decide a person’s path. Someone who’s reading this article has to receive my message in a clear manner, which is that chances and opportunities aren’t always what we imagined for ourselves, and if you see potential, it would be unwise to miss it. I started at S-leasing Belgrade, and leasing in 2004 was a novelty on that market too, so naturally as a little girl I didn’t think I was going to do this. This road opened up to me and I took the opportunity, which doesn’t mean I see myself only in this line of business. I don’t recommend limiting yourself and others. Leasing is a very interesting job that closely captures my attention. I mentioned it’s a mixed agreement and requires coordination with several participants and involves many skills.

It keeps me awake and is very dynamic. It’s a regulation that changes constantly not giving me room for relaxation. I love my job because it’s very interesting for my type of personality.

Some would say it’s very hard and strenuous, but I like it. The biggest challenges in everything are maintaining energy and mental strength through various demanding situations, elan and personal motivation and accepting the process of decision making as inevitable.

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+382 67 88 44 83 npejovic@gmail.com 32 | EXCLUSIVE www.nikolapejovic.com

nikolapejovicphotography

Perfect BUSINESS PARTNERS JEDNA U NIZU PREPOZNATLJIVOSTI CRNE GORE DEFINITIVNO SU LUKSUZNI RIZORTI PORTO MONTENGRO, LUŠTICA BAY I PORTONOVI. IZGRAĐENI U AUTENTIČNOM STILU SA MONDENSKOM ATMOSFEROM I BOGATOM PONUDOM, NAŠLI SU SE NA MAPI NAJTRAŽENIJIH SVJETSKIH DESTINACIJA. IAKO SE OVA TRI RIZORTA PO MNOGO ČEMU RAZLIKUJU JEDNO IM JE ZAJEDNIČKO - NA NEKIM OD RUKOVODEĆIH MJESTA NALAZE SE SAVRŠENI POSLOVNI PARTNERI. TIMSKI RAD, RAZMJENA ZNANJA I UVAŽAVANJE, ČINE DA RELATIVNO LAKO POSTIŽU VRHUNSKE REZULTATE U POSLOVANJU

PART OF MONTENEGRO’S DISTINCTIVENESS IS DEFINITELY THE LUXURIOUS RESORTS - PORTO MONTENEGRO, LUŠTICA BAY AND PORTONOVI. BUILT IN AN AUTHENTIC STYLE WITH A MODERN ATMOSPHERE AND RICH OFFER, THEY COULD BE FOUND ON A MAP OF THE MOST DESIRED DESTINATIONS AROUND THE WORLD. ALTHOUGH THESE THREE RESORTS DIFFER IN MANY WAYS, THEY HAVE ONE THING IN COMMON – THEY ARE PERFECT BUSINESS PARTNERS IN THEIR MANAGERIAL STYLE. TEAMWORK, AN EXCHANGE OF KNOWLEDGE AND MUTUAL RESPECT, ENABLE TOP BUSINESS RESULTS TO BE EASILY ACHIEVED Autor/Author: Marina Strugar Foto/Photo: Nikola Pejović

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A synonym for luxury AND GOOD SERVICE

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Sinonim za luksuz I DOBRU USLUGU K ADA EKIPU ČINE PROFESIONALCI KOJI CIJENE ISTE VRIJEDNOSTI U POSLOVANJU, ONDA JE USPJEH ZAGARANTOVAN. UZ DOBRU ENERGIJU I POTREBU ZA KONTINUIRANIM NAPRETKOM, SVI CILJEVI POSTAJU OSTVARIVI. PRIMJER ZA TO JE LUKSUZNO NASELJE, JEDNO OD NAJPOŽELJNIJIH DESTINACIJA U SVIJETU - PORTO MONTENEGRO. DVOJE USPJEŠNIH LJUDI IZ CRNE GORE DANILO K ALEZIĆ I ELENA LJILJANIĆ ČINE SAVRŠEN POSLOVNI DVOJAC. SVOJIM ZALAGANJIMA NASTOJE DA SVAKI POSJETILAC LJETO I BORAVAK U PORTO MONTENEGRU ZAVRŠAVA BOGATIJI ZA JEDNO VRIJEDNO, NEZABORAVNO ISKUSTVO WHEN A TEAM IS MADE UP OF PROFESSIONALS WHO HOLD THE SAME VALUES IN DOING BUSINESS, THEN SUCCESS IS INEVITABLE. ALL GOALS BECOME ACHIEVABLE WITH GOOD ENERGY AND A THIRST FOR CONSTANT IMPROVEMENT. AN EXAMPLE OF SUCH A TEAM IS THE ONE BASED AT PORTO MONTENEGRO - ONE OF THE MOST SOUGHT-AFTER LUXURY DESTINATIONS IN THE WORLD. MONTENEGRO’S PERFECT BUSINESS DUO, DANILO K ALEZIĆ AND ELENA LJILJANIĆ, WORK ON COMBINING THEIR EFFORTS TO MAKE ANY STAY AT PORTO MONTENEGRO AN UNFORGETTABLE EXPERIENCE FOR VISITORS OF THE LUXURY DESTINATION VILLAGE BASED IN THE MEDITERRANEAN EXCLUSIVE | 35

Danilo KALEZIĆ Senior PR & Marketing Manager Porto Montenegro

Outfit: Tenero Fashion

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činjenica je da ni jedan dan nije isti, te da stalno pomjeramo Porto Montenegro ostvaruje kontinuirani uspjeh. Gdje vidite granice u standardima kvaliteta – od video materijala i promomogućnosti za dalji napredak i koliko vas je trenutna situacija cije destinacije, do plasiranja poruka, gerila marketinga, drušizazvana pandemijom omela u planovima?

Deset godina postojanja projekta Porto Montenegro u Crnoj tvenih mreža, organizovanja događaja, sve do ugošćavanja noGori zaista pokazuje konkretne uspjehe menadžmenta koji stoji vinara iz najvažnijih svjetskih medijskih kuća. Nije floskula da se iza našeg nautičkog naselja i marine, više stotina zaposlenih, ali danas o Crnoj Gori priča sa gotovo jednakim uvažavanjem kao i brojnih partnera i zakupaca koji čine Porto Montenegro dinao mnogo starijim i prestižnijim mondenskim ljetovalištima. Na mičnim mjestom za život i rad. Iz godine u godinu uspijevali brojnim sajmovima nautike, od Monaka do Dubaija, nerijetko smo da konstantno podižemo standarde kvaliteta i definišemo čujem da smo „hot spot“, mjesto koje se mora obići, obavezna sinonime za luksuz i dobru uslugu, kombinovanu sa šmekom čarter destinacija, a posada koja je makar jednom došla u Boku autentičnog bokeškog domaćina, što nas definitivno izdvaja od kotorsku, uvijek se sa oduševljenjem sjeća lokalne srdačnosti. ostalih marina ili naselja Mediterana. Dodatno, nakon što je Investicioni fond iz Dubaija preuzeo Porto Montenegro, više smo Koje osobine su Vas definisale kao lidera? Na koji način sebi pose okrenuli ideji da prilagodimo naš proizvod ljudima koji traže stavljate ciljeve, a kako svojim saradnicima?

Moj Porto Montenegro marketing tim čini 11 fenomenalnih drugačije sadržaje. Otud i događaji koji su obilježili prethodne dvije godine - International Fashion Festival u monumentalnom ljudi iz Crne Gore. Njihove ciljeve postavljam jednako kao svoSINHRO zdanju, Polo turnir na Areni, najvećoj zelenoj površini je - težim otvorenosti, brzini, kvalitetu, konstantnom diskutona crnogorskom primorju, jazz koncerti vanju o različitim rješenjima, povratnoj i odlični kokteli u Blue Room-u, nekainformaciji. Naša komunikacija zasniva Iz godine u godinu uspijevali dašnjem hangaru koji je sad poznat kao se na povjerenju i poštovanju, slobodi mjesto gdje se posada i Tivćani okupljaju mišljenja i različitosti, a probleme definismo da konstantno kako bi igrali stoni tenis, video igrice, golf šemo kao izazove i rješavamo ih timski. U podižemo standarde simulator, ali i vježbali pucanje u glinene vremenu u kojem se trenutno nalazimo, kvaliteta i definišemo golubove ili učili streličartstvo. Ukratko, neophodne su inovacije: primat uzimaju sinonime za luksuz i dobru željeli smo da našim rezidentima, ali i sve mlađi klijenti, a komunikacija sa njiuslugu kombinovanu sa svim gostima, kao i sugrađanima, priuštima je potpuno drugačija - oni traže brzu, mo iskustvo zahvaljujući kojem će znati preciznu informaciju i uslugu, ne robuju šmekom autentičnog da svoje ljeto i boravak u Porto Monteneformi već žele suštinu, mnogo više su na bokeškog domaćina gru završavaju bogatiji za jedno iskustvo društvenim mrežama i potvrdu „kontrole ili vještinu više nego ranije. Koncept uživakvaliteta“ traže u iskustvima i ocjenama nja u nautičkom naselju kroz detalje svakodnevice, naš je moto. svojih vršnjaka. Porto Montenegro nije samo marina i nautičko Pandemija je svakako značajno usporila ambiciozne planove naselje, gdje se prodaju nekretnine ili vezovi. Mi smo način živokoje smo imali za ovu godinu, te smo najveće događaje odgota, pod definicijom „A life less ordinary“ i taj koncept treba predili za sljedeće ljeto. I pored toga, čeka nas, vjerujem, zanimljiva zentovati kroz sve komunikacione platforme, dočarati energiju sezona: projekcije filmova na otvorenom, potpuno novi imidž destinacije kroz riječi, fotografije, video zapise i implementirati 64m dugog PMYC bazena, interaktivni sadržaju u Blue Room-u, sve kroz komunikacionu strategiju za lokalne goste, jednako radionice za djecu, pijace domaćih proizvoda i drugi sadržaji kao i za internacionalnu klijentelu. koji podrazumijevaju fizičku distancu i mali broj ljudi na istom mjestu. U marini je i dalje dinamično, više od stotinu članova Koje vrijednosti zastupate u poslovanju, čemu težite? posade koji trenutno borave kod nas zadovoljni su činjenicom U poslovanju, kao i u životu, težim novim izazovima. Ne volim da mogu da otkrivaju ljepote Crne Gore u relativno bezbjednim monotoniju, ponavljanje, rutinu, a divim se ljudima koji znauslovima, a najavljuje se dolazak novih megajahti, dok imamo ju da je zapravo informacija, ne novac, najvažnija valuta koju i zavidan broj vlasnika stanova u naselju. Dodatno, program posjeduju, ali i činjenica da znaju da je podijele sa pravim ljuekonomskog državljanstva kupovinom nekretnine u novom dima. Jedino dijeljenjem znanja i iskustava možemo naprijed: dijelu Porto Montenegra koji će se zvati Boka Place ohrabruje da individualno, kroz projekte na kojima radimo, ali i kroz društvo ćemo i ove godine, pored svih izazova, imati kupce koji dolaze u kome živimo. Zanimljiv mi je japanski „kaizen“ koncept napresa tržišta Turske, Rusije, zemalja Golfa. dovanja u poslu i životu. U pitanju su detaljni i postepeni mali koraci koji vode do cilja - sve što je brzo, uglavnom je i šturo Koja je Vaša najveća inspiracija u bavljenju turizmom? Da li turii upravo zbog toga volim da me definisani kratkoročni ciljevi zam u Crnoj Gori sa profesionalne strane ima svoje specifičnosti? dovedu do konkretnog dugoročnog uspjeha i zadovoljstva.

Moja najveća inspiracija u radu na projektu Porto Montenegro Proces do tamo, zapravo je suština.

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Porto Montenegro has achieved steady success. Where do What is your biggest inspiration for working in the tourism you see possibilities for future development and how much industry and how do you find it being a representative of this has the current situation caused by the pandemic disrupted profession in Montenegro? your plans?

My biggest inspiration for working on the Porto Montenegro Ten years of the Porto Montenegro project in Monteneproject is the fact that every day is different, so we are congro has truly shown concrete results, not only from the stantly pushing the boundaries in terms of quality standards management behind our destination village and marina, - from video material and destination promotion, to guerrilla but also from the several hundred employees, partners and marketing, social media, events planning and press hosting tenants who make Porto Montenegro a dynamic place to the most prestigious international media. These days, Monlive and work. Year after year, we manage to exceed quality tenegro enjoys equal distinction as many of the worlds’ most standards in an environment synonymous with luxury and prestigious summer resorts. At boat shows from Monaco to exceptional service. Combine this with the authentic local Dubai, I often hear we’re a “hotspot”, a must-visit charter desticulture of the Boka region and we have a destination that renation from crew members reflect fondly on their time in the ally stands out from other marinas and residential villages in Bay of Kotor and the local hospitality. the Mediterranean. After being acquired by the Investment Corporation of Dubai, in 2016, Porto Montenegro expanded What defines you as a leader? In what way do you set goals for its horizons by widening our target market and presenting yourself and your co-workers? our product to people from many different backgrounds. In My Marketing Team is made up of 11 exceptionally talentthe last few years, the village has stepped ed young professionals from Montenegro. I up its events planning game, hosting the set their goals equally as mine - I strive for Year after year, we esteemed International Fashion Festival, openness, efficiency, quality, problem-solvmanage to exceed Montenegro’s first ever polo tournament ing, feedback and constant improvement. quality standards in the Arena - the largest green expanse Our relationship is based on trust and reon the Montenegrin coast - numerous jazz spect, freedom of thought and diversity in an environment concerts and cocktails events in the Blue- we perceive problems as challenges and synonymous with luxury Room - a former hangar-converted-hangsolve them as a team. We’re all about innoand exceptional service out, with video games, golf simulator sesvation and with younger clients becoming sions, table tennis, clay pigeon shooting a target group for us as an organisation, the and archery on offer for guests, residents and crew. In a communications must also be tailored as such - fast, accurate nutshell, we wanted to cater for an experience that will information and service, often via digital sources. That’s where help our community feel fulfilled, enriched and refreshed my team come in with their expertise. Porto Montenegro isn’t by the end of the summer. Our motto ‘a life less ordinary’ just a marina and residential village, but a way of life - a life is about enjoying the unique lifestyle on offer, cherishing less ordinary. This concept is reflected throughout our comthe magic of everyday life and partaking in endless experimunications and the energy of the destination is presented ences. The pandemic has certainly slowed down ambitious not only through words, but imagery, video content and a plans we had for this year and we’ve had to postpone our tailored communication strategy towards both local and inbiggest events for next summer. That said, I believe we ternational clients. have an interesting season ahead of us nonetheless; from open air movie screenings, our new-look 64m PMYC infinWhat values do you represent when doing business? What do ity pool, interactive gatherings at the BlueRoom, children’s you strive for? workshops, our resident Farmer’s Market and other events I strive for challenges in both business and life. I don’t like which allow for social distancing. Life in the marina is dymonotony, repetition or routine; I admire people who recognamic at the moment, with more than one hundred crew nise that information, not money, is actually their most valumembers currently staying with us and enjoying the beauty able currency, but also that this can be shared with others. of Montenegro in a safe and controlled environment. We Only by exchanging knowledge and experiences can we go also have new megayachts about to dock, as well as an forward: individually, through projects we work on, but also impressive number of homeowners in the village for this through the society we live in. I find the Japanese “kaizen” time of year, all things considered. This year, we’re also due concept of advancing in work and life interesting. It’s about to launch the Citizenship by Investment programme with detailed and gradual steps leading to the finish line - everyour participating residences at Boka Place, the village’s chic thing that’s done quickly is essentially poorly executed. For new development, where we envisage buyers from Turkey, me, defined short-term goals lead me to concrete long-term Russia and the Gulf countries. success and pleasure.

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Outfit: Max Mara Porto Montenegro

Elena LJILJANIĆ Senior PR & Marketing Manager, Regent Porto Montenegro

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Kakve je standarde i novine hotel Regent donio u Crnu Goru i kakvu ste strategiju pripremili za ovo ljeto s obzirom na to u kakvoj situaciji djelujete?

Regent Porto Montenegro smatra se jednim od lidera na polju hotelijerstva i ugostiteljstva u Crnoj Gori, regiona i šire. Ovaj epitet dobijen od strane gostiju, partnera i medija pokušavamo opravdati na svakom koraku pogotovo kroz kontinuirano visok nivo usluge i diskretan luksuz koji gosti nose kao utisak nakon boravka u hotelu Regent. Ukratko, otvaranje hotela Regent postavilo je ljestvicu visoko kada je u pitanju luksuzno hotelijerstvo regiona a tokom šest godina hotel se zadržao na liderskoj poziciji, što je bio nemjerljivo teži zadatak. Regent Porto Montenegro uspješna je priča kreirana fuzijom najboljih elemenata ovog podneblja:

međunarodnoj klijenteli o turizmu u Crnoj Gori, njenim neotkrivenim draguljima i epidemiološkoj slici. Kampanjom „Crna Gora kuva doma“ animirali smo uglavnom regionalno tržište.

Zanimljivo za istaći je da je ova kampanja bila izuzetno kvalitetno propraćena od strane ruskih medija te su se recepti nekoliko jela sa menija hotela Regent ali i iz gastronomske riznice Crne Gore našli na renomiranim ruskim portalima kao preporuka uredništva. Svjesni činjenice da je usljed pandemije pojam luksuza doživio određenu redefiniciju te se isti sticajem okolnosti počeo vezivati za do sada (iako vrlo blizu) nedovoljno istražena mjesta, kreirali smo piknik mapu. Mapa obuhvata koordinate, opise i savjete o skrivenim lokacijama u okolini Tivta. Mapa je dodatak novoj usluzi pripreme luksuzne piknik torbe sa delicijama našeg Gourmet Corner-a.

- arhitekture Zgrada „Venecija“ prvi je dio zdanja hotela Regent otvoren 2014. godine za čiju su inspiraciju arhitekte pronašle u venecijanskom nasljeđu Boke Kotorske.

Koji su ključni faktori uspjeha u vođenju jednog hotela?

Okupljanje profesionalaca koji dijele isti set vrijednosti i strasti prema poslu, pored lokacije, arhitekture, brenda i dizajna kao preduslova, ključan je faktor uspjeha.

Ovakav kolektiv ima svijest o lokaciji, kul- nautičkog dizajna turno-istorijskom nasljeđu, budućnosti, Okupljanje profesionalaca Diskretna, a ipak luksuzna rješenja dizajprofilima ciljnih grupa i njihovih potreba koji dijele isti set vrijednosti na enterijera nude nenametljivu prizmu kao i trendovima u turizmu te je sposoi strasti prema poslu, pored prošlosti bokeškog pomorstva te su reban da se kvalitetno prilagođava brojnim lokacije, arhitekture, brenda ferenca sadašnjosti i budućnosti lokacije izazovima. Upravo ovakav tim ima izuzei dizajna kao preduslova, kao glamurozne marine za mega jahte. tan kapacitet za kreiranje jedinstvenosti proizvoda, iskustava, izgradnje karaktera ključan je faktor uspjeha - kosmopolitskog duha Boke Kotorske i i integriteta brenda koji kao temeljne vrisrdačnog crnogorskog gostoprimstva jednosti generišu uspjeh u radu i djeloOvi elementi lokalne kulture sadržani su u usluzi po mjeri govanju. Kontinuirana primjena standarda visoko kvalitetnog sta koja je suština filozofije lanca Regent Hotels & Resorts i hotelijerstva poput IHG-ove politike „istinskog gostoprimstva“ principa „kreiranja uzvišenih iskustva“. Svaki zaposleni hotela (True Hospitality) zadata je prizma kroz koju provjeravamo njeguje ovaj pristup kako bi se potrebe i želje gostiju predvisvoj kontinuitet kvaliteta. djele, te na taj način omogućilo da odmor naših gostiju protekne harmonično. Ovakva sinergija svih elemenata obavezuje Koliko u svom poslovanju njegujete timski rad? na kontinuirano unapređenje usluga i djelovanja. S tim u vezi, Timski rad je preduslov ovakvog načina rada i isporuke visoko možemo se pohvaliti da smo jedini hotel iz regije koji je zakvalitetnih proizvoda i usluga. Uslužna djelatnost to podrazupočeo primjenu renomiranih Forbes standarda usluga. Hotel mijeva te čini osnovu našeg poslovanja. Timski rad hotela ReRegent primjenjuje najveće standarde u oblasti održavanja gent nešto je po čemu nas gosti, partneri i domaća zajednica higijene te je odgovor na nepovoljnu epidemiološku situaciju prepoznaje i ističe kao primjer na što smo posebno ponosni. bio primjena unaprijeđenih standarda higijene obuhvaćenih programom „Way of Clean“ IHG grupacije kojoj pripadamo. Čime mjerite uspjeh?

Svi štampani materijali u javnim prostorima, administraciji i Uspjeh mjerimo zadovoljstvom gostiju. Pripadnost IHG grusobama zamjenjeni su digitalnim rješenjima. Tokom perioda paciji od prošle godine, omogućila nam je primjenu sofistipandemije nastavili smo aktivno komunicirati sa gostima i ciranih digitalnih alata koji mjere zadovoljstvo gostiju. Pored partnerima kako putem elektronske pošte tako i putem drušdruštvenih mreža i turističkih portala jasan su parametar tvenih mreža te čak u dnevnom diskursu ponudili odgovore naše uspješnosti.

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What standards and innovations has media, and even in the daily discourse Besides location, the Regent hotel brought to Montenegro we offered responses to international and what strategy have you prepared for clients about tourism in Montenegro, its architecture, brand and the summer given the situation you are undiscovered gems and epidemiologidesign as prerequisites, working in? cal situation. We created the campaign gathering professionals who Regent Porto Montenegro is considered “Montenegro cooks at home” to mostly share the same set of values one of the leaders in the field of hotel animate the regional market. It’s interand passion for work is a management and hospitality in Monteesting to highlight that this campaign negro, both in the region and beyond. was extremely well covered by the crucial factor of success Guests, partners and media have given us Russian media, and as a result, several this label and we’re trying to justify it in recipes from Murano restaurant at the every way, especially by offering steady high-level service and Regent and also the gastronomic treasury of Montenegro discrete luxury that guests take as an impression after their found their way into renowned Russian portals as editorial stay here. In a nutshell, opening Regent Porto Montenegro set recommendations. the bar high when it comes to luxury hospitality in the region.

Aware of the fact that due to the pandemic the notion of For six years the hotel has been leading the way, which has luxury has been redefined and less discovered (although very been an extremely hard task. Regent Porto Montenegro is a close) places have started to be circumstantially referred to, we success story created by a combination of the best elements created a new picnic map for guests. It includes coordinates, of this region: descriptions and advice about hidden locations in Tivat’s surroundings. The map is an addition to our new service of - Architecture preparing luxurious picnic baskets with delicacies from our The “Venice” wing opened in 2014 and was the first phase of Gourmet Corner. construction for the hotel, whose architects were inspired by the Venetian heritage of Boka Bay. What are the crucial factors of success in running a hotel?

Besides location, architecture, brand and design as precon- Nautical Design ditions, gathering professionals who share the same set of Discrete yet luxurious interior design offers an unimposing values and passion for work is a crucial factor of success. Such representation of Boka Bay’s seamanship of the past, and a crew is aware of the location, cultural and historical heritherefore a reference for the present and the future location tage, future, profiles of target groups and their needs, as well of glamorous marinas for mega yachts. as trends in tourism and they are also capable of adjusting adequately to numerous challenges. Precisely, this team has - Cosmopolitan spirit of Boka Kotorska and genuine Montean extraordinary capacity for creating product uniqueness, negrin Hospitality experience, character and building brand integrity, which, These elements of the local culture are contained in the seras fundamental values, generate success in work and action. vice that is tailored to each guest, capturing the essence of the Steadily applying the standards of high-quality hotel manageRegent Hotels & Resorts’ philosophy and following its principle ment, such as the IHG policy of “true hospitality,” has provided of “creating higher experiences.” Every employee of the hotel clarification through which we continuously check our quality. adopts this approach in order to predict guests’ needs and wishes, and in that way our guests’ stay can be harmonious.

How much do you cherish team work?

The collective energy from these elements promises continTeamwork is important and necessary to work successfully ued improvement of services and actions. In reference to that, together and to deliver high-quality products and services. It we can give ourselves credit for being the only hotel in the is implied in service activity and is the backbone of our busiregion that started applying the renowned Forbes standards ness. The team at Regent Porto Montenegro is something our of services. guests, partners, and domestic community truly recognize The Regent applies the greatest standards in the field of hyand is an example we are very proud of. giene maintenance. In reaction to the unfavorable situation of the global pandemic, we have applied improved hygiene What do you measure success by? standards across the hotel included in IHG’s program “Way of Our success is measured by the satisfaction of guests. BeClean.” All printed collateral in public spaces, administration longing to the IHG group since last year has allowed us to and rooms have been replaced with digital solutions. During apply sophisticated digital tools measuring guest satisfaction. the pandemic period we continued actively communicating Alongside social media and tourism portals, they are a true with guests and partners, both through email and social measure of our success.

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A true cosmopolitan MICROCOSM

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Pravi kosmopolitski MIKROKOSMOS BITI DOBAR DOMAĆIN, PONUDITI KVALITET I NEZABORAVNE TRENUTKE ODMORA I UŽIVANJA, MISIJA JE TIMA LUŠTICE BAY. U PRELIJEPOM PRIRODNOM AMBIJENTU I LUKSUZNO KREIRANOM RIZORTU TO JE LAKO OSTVARLJIV CILJ, POSEBNO UZ TIM K AO ŠTO SU SLAVICA MILIĆ I TAMARA BJELICA, KOJE KRASE RADNI ENTUZIJAZAM, ŽELJA ZA KREIRANJEM NOVIH STANDARDA I LJUBAV PREMA POSLU LUŠTICA BAY’S TEAM’S MISSION IS TO BE A GOOD HOST, OFFER QUALITY AND UNFORGETTABLE MOMENTS OF RELA XATION AND PLEASURE. IT’S AN EASILY ACHIEVABLE GOAL IN A BEAUTIFUL NATURAL SETTING AND LUXURIOUSLY CREATED RESORT, ESPECIALLY WITH A TEAM SUCH AS SLAVICA MILIĆ AND TAMARA BJELICA, WHO SPRUCE UP WORK ENTHUSIASM, A WILL FOR CREATING NEW STANDARDS AND LOVE FOR WORK EXCLUSIVE | 45

Slavica MILIĆ Senior Marketing Executive Luštica Development

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kamen. Luštica Bay je u prvom redu zaliv ljepote. Ostavlja bez Na koji način razvijate komunikaciju sa tržištem i sredinom i daha utiskom koji je teško definisati – naši planeri kao da su šta smatrate najvećim izazovima?

Nevjerovatan je osjećaj kada shvatite da ste dio transformacije dodavali „prstohvat“ Toskane i francuskog juga u ovaj prostor jednog lijepog ali nepristupačnog predjela koji raste u izvrsnu sa zaleđem od crnogorskih planina nalik švajcarskim, a sve to destinaciju, i da imate značajnu ulogu u kreiranju potpuno na obodu Bokokotorskog zaliva. Sa budućeg golf terena imanovog grada. Taj ponos osjećam kao, uostalom, i sve moje mo „pogled od milion dolara“, gdje u jednom okretu vidite sve kolege u kompaniji. Luštica Bay danas predstavlja novi Me- i otvoreno more nevjerovatne boje, gordi planinski vijenac diteran i život kakav se zaslužuje, a svakim danom sve više sa Lovćenom na čelu i ljepotu tivatske rivijere i zaliva Kotora. svijetu nudi najbolju verziju Mediterana. Tivćani često kažu da Teško da se takva pozicija može još negdje ponoviti. Zbog je zadivljujuće što sada šetaju našom promenadom, na mjetoga se i prilazi veoma pažljivo svakom segmentu planiranja stu na kojem nikada ranije ljudska noga nije stupila. Sve to i izvođenja radova. Hotel The Chedi je sa druge strane mjesto predstavljamo na sajmovima širom svijeta i rafiniranosti i stimulansa najboljih iskustava. svjetskim medijima, odakle dolazi i sve veće Riječ “The Chedi” odnosi se na mjesto meditaVažna esencijalna interesovanje za naš projekat. Meni lično je cije, a The Chedi Luštica Bay hotel odaje omaž među najdražim objavama upravo tekst toj riječi. filozofija je da mi nismo The Times-a, u kojem je Luštica Bay među samo puki graditelji već 10 idealnih svjetskih destinacija na kojima Šta je ključno za dobar timski rad? kreatori zajednica bi se skrasio Džejms Bond. Nedavna posjeta Povjerenje, prihvatanje odgovornosti i obauglednih kineskih i britanskih medija koji se veza podjednako kao i prava. Saradnici koji rade za kinesko tržište, takođe nas je još jednom podsjetila na su posvećeni poslu. U timu dijelimo ponos što smo dio jeprivilegiju da svakodnevno uživamo u fascinantnosti Luštice dinstvene prilike - izgradnje nove destinacije, novog grada, Bay. Informacije o njoj danas su u mnogim magazinima porafinirane zajednice koja predstavlja najbolje sa ovih prostora put, nedavno, u njemačkom izdanju Elle, pa nekom od izdanja u smislu arhitekture, zaštite okoline, života i uopšte principa.

Takva atmosfera, atmosfera poslovne strasti, jedino i može da Vogue i brojnim drugim, među top 10 svjetskih destinacija za donese rezultat a kod nas je on nesporan. Pored brojnih doposjetiti, ljetovati ili investirati. gađaja, saradnje sa lokalnom zajednicom, rada sa medijima, tu je i rezultat u prodaji, koja je proteklih godina bila rekordna.

Koja je Vaša vizija razvoja turizma u Crnoj Gori? U čemu vidite potencijal i kako se u tu sliku uklapaju rizorti poput Zahvajujući toj činjenici mi sada imamo stanovnike iz 42 svjetLuštica Bay? ske nacije. Pravi kosmopolitski mikrokosmos!

Crna Gora se definitivno ističe kao jedna od sve popularnijih turističkih destinacija. Kada se radi o Crnoj Gori i našem Na kojim vrijednostima temeljite poslovnu filozofiju? projektu, postoje tri stvari koje se ne mogu opovrgnuti: ljeŽivot kakav treba da bude i život kakav zaslužujete slogani su pota zemlje i njen veliki potencijal, koncept grada Luštica Bay kompanije i brenda. Međutim, važna i esencijalna filozofija je i njegova optimalna integracija u lokalno nasljeđe područja i da mi nismo samo puki graditelji već kreatori zajednica. Takva konačno, brend Chedi i njegovi karakteristični hoteli sa izvrfilozofija poslovanja ostavlja velikog prostora za kreativnost, i snim nivoom usluge. Ove osobine se ne mogu poreći i mi, mi taj prostor koristimo. Na ličnom nivou, u mom slučaju, ta kao i drugi razvojni projekti, zapravo najljepše atribute zemlje filozofija je da smo i kreatori svojih poslovnih i životnih odluka. ističemo u prvi plan, kako bi Crna Gora bila doživljena u smislu Da nije tako, danas vjerovatno ne bih ni bila dio ovog lijepog, njene istinske suštine – kao lijep, unikatan i neponovljiv dragi kreativnog procesa koji se zove grad Luštica Bay. EXCLUSIVE | 47

How big of a challenge was this project in your career and how of Montenegro as the key point, so that the country can are you developing communications across different markets be experienced in regards to it’s true beauty – beautiful, and territories? inimitable, and a unique jewel.

It is indeed quite an unbelievable feeling when you realize Lustica Bay is at first sight a bay of beauty. It leaves you breaththat you are part of the transformation of one beautiful, yet less with an impact that is hard to define – as if our master inaccessible, ordinary setting into an exquisite destination, and planners mixed the ingredients by adding a handful of Tusthat actually, you’ve got an important role to play in creating cany and the South of France into the backdrop of Swiss-like a whole new town. I feel that sense of pride, as do, after all, all dramatic mountains, tumbling down to the sea at the very of my colleagues in the company. Lustica Bay today represents edge of the Boka Bay. From the future golf course we’ve got the new Mediterranean and a one-of-a„million dollar views,“ where in one turn you kind lifestyle. Day after day it is transfersee everything – the incredible colors of The important essential ring the best of the Mediterranean expethe open Adriatic waters, proudly standing philosophy is also the rience to the whole world. Tivat residents mountain ranges with dominating Lovcen fact that we are not only often say that it is quite remarkable to mountain, and the beauty of Tivat Riviera walk down the promenade in Lustica Bay and Kotor Bay. It’s very difficult to match this developers; we are now, in the area that was not accessible location – it’s really second to none. This is community creators for centuries. why we approach planning and execution We are present at an extensive number of very carefully. From the other hand, The Cheinternational roadshows worldwide, as well as in the internadi Hotel is a refined place where you will encounter the best tional media, and we are recording an increasing interest in experiences. The word „Chedi“ refers to a place of meditation, our development. To me personally, my favorite article is the and The Chedi Lustica Bay hotel pays homage to this term. one of The Times, where Lustica Bay is listed among the 10 worldwide destinations ideal for James Bond to settle. Recent For you, what’s the key to good teamwork? visits by the media from China and UK-based Chinese titles Trust, accepting responsibilities and obligations, and in the has once again reminded us just how privileged we are to same way, rights, and also colleagues committed to their work. enjoy the extraordinarily beautiful Lustica Bay landscapes evOur team shares the pride to be a part of this unique opportuery day. Information about Lustica Bay can be found today in nity, developing a new destination, a new town and a unique many prestigious magazines, such as recently in the German community that represents the best of these regions, from the edition of Elle, and also in some Vogue issues, and in many point of view of architecture, sustainability, lifestyle and many others, where it is presented among the top 10 worldwide other principles. That kind of atmosphere, the atmosphere of destinations to visit, spend a holiday or invest in. passionate work, can only give good results, and we feel rewarded by those achievements. In addition to many events, What’s your vision of tourism development in Montenegro and cooperation with the local community, and work with the mehow do you assess its potential? How do developments such dia, there is also a result in sales, which has in the past years as Lustica Bay fit this picture? been exceptional. Thanks to that fact, today we have citizens Montenegro is definitely arriving at a very prominent poof 42 nations residing in Lustica Bay. It’ s a real cosmopolitan sition as one of the trending tourist destinations. When microcosm! we talk about Montenegro and our development, there are three important things to mention: the beauty of our What are the founding principles of your business philosophy? country and the immense potential that it has, the town Life as it should be is a slogan of the company and our brand. concept of Lustica Bay and its optimal integration within However, the important essential philosophy is also the fact the local heritage of the area, and finally, the Chedi brand that we are not only developers; we are community creators. and its characteristic hotels with their exceptional, intuitive On a personal level, in my case, this philosophy also means service. These characteristics are inseparable elements of that we create our business and life decisions. If it wasn’t for the experience package. We, as well as the other similar dethat, perhaps today I wouldn’t be a part of this amazing, crevelopments, actually always point out the best attributes ative process called the town in making – Lustica Bay. 48 | EXCLUSIVE

ate

na rate bez kam

HB turistički kredit

#STAYSAFEWITHMELIA

THIS SUMMER STAY SAFE WITH MELIÃ.

033 472 100 033 472 200 reservations.melia.budva@melia.com

EXCLUSIVE | 49

Tamara BJELICA Sales Manager Leisure The Chedi LuĹĄtica Bay

50 | EXCLUSIVE

Hotel The Chedi dio je svjetskog lanca luksuznih hotela. Koliko Svako od nas je jednak i jednako bitan i svi zajedno činimo se u poslovanju oslanjate na inovacije sa inostranih tržišta i na značajan dio lijepe priče koja se zove Chedi Luštica Bay. koji način ih prilagođavate našem podneblju?

Uprava hotela nas ohrabruje na timski rad jer smo svi velika Na mjestu najljepšeg spajanja planina i mora smješten je hotel porodica.Uspjeli smo da postavimo trendove, a ne da ih prasa 5 zvjezdica, The Chedi Luštica Bay. Hotel je savršeno pozitimo i na to smo posebno ponosni. cioniran u srcu Luštice Bay i dom je čuvene usluge The Chedi brenda, vrhunskih proizvoda i najukusnijih recepata. The Chedi Koje prioritete ste sebi postavili i šta je ključno za uspjeh u hoLuštica Bay predstavlja najbolji bijeg u jednu od najtraženijih telijerstvu? evropskih destinacija - Crnu Goru.

Srećna sam što predstavljajući hotelski brend The Chedi i proNaša najbolja praksa u radu sa klijentima dolazi iz neiscrpnog jekat Luštica Bay imam priliku da, kao diplomirani politikolog, iskustva lanca The Chedi, kompanije Orasintegrišem znanja iz oblasti međunarodnih odcom kao vlasnika destinacije, te mogućnosti nosa i predstavljam Crnu Goru sa svim njenim da se obrazujemo u rezortima koji im pripaautentičnostima te doprinesem njenoj prepoVjerujem da je za ovaj daju. Međutim, najvažnija je ljubaznost, ali znatljivosti na mapi svijeta. Raditi u hotelijerposao ključno da volite i nešto što svi u Crnoj Gori nosimo iz svojih stvu znači svakog dana imati potpuno drugačiji i poznajete ljude. Jer, kuća - da smo dobri domaćini, da kvalitetno poslovni dan od prethodnog. Radna dinamika zajedno kreiramo i i lijepo ugostimo sve koji nam dolaze. Crna u prodaji i marketingu hotela me inspirišu i sakupljamo životne Gora je mnogo siromašnije ranije živjela, ali bude radoznalost za sticanjem novih (sa)znase za gosta uvijek moralo naći. Kada spojinja i vještina. To i jeste uspjeh jednog brenda, uspomene, a ne stvari mo tu osobinu našeg mentaliteta sa iskukada konstantno inspiriše zaposlene i kada ne stvom, obrazovanjem i praksom brendova, dozvoli da se njihova profesionalna strast utiša.

Vjerujem da je za ovaj posao ključno da volite i poznajete ljuonda se uočava rezultat, a svaki gost iz 111 soba i apartmana de. Jer, zajedno kreiramo i sakupljamo životne uspomene, a osjeća se posebno. Pored vrhunske lokacije, plaže, infinity bazena, nesporne ljepote Luštice Bay, to je ono što daje poseban ne stvari. utisak o hotelu.

Na šta ste najponosniji u svojoj karijeri?

Koliko u svom poslovnom ambijentu podstičete timski rad?

Izuzetno sam ponosna na veliki broj uspješno realizovanih Ono što pravi razliku među najboljim hotelima nijesu njihodogađaja, proslava, putovanja, ali ipak najveća nagrada su mi vi luksuzni enterijeri, već oni koji daju život tim prostorima zadovoljni gosti koji se iznova vraćaju i prate me kroz različite - zaposleni. Svi pamtimo kako smo se negdje osjećali pa je projekte. To je važno mjerilo mog uspjeha. zadatak nas kao tima da sudjelujemo u kreiranju dragocjenih Kroz učešće i realizaciju važnih životnih događaja za mnouspomena gostima, da ih učinimo neponovljivim i vrijednim gobrojne klijente - različite profile ljudi, proširila sam svoje povratka. To je zahtjevan ali i kreativan posao, jer konstantno vidike, naučila mnogo o drugim kulturama, ali i stekla znaosmišljavamo i bogatimo ponudu i naš sofisticirani ambijent. čajna poznanstva i čak prijateljstva, koja su obogatila moj Svijest o značaju zajednice i o timskom radu nosim iz svoposlovni i privatni život. Na tome sam neizmjerno zahvalna i je porodice pa sam tu vrijednost samo donijela i preslikala u ponosna, a sigurna sam da “najbolje tek dolazi” kako Sinatra poslovni ambijent, što se u Chedi porodici zapravo i očekuje. kaze u svojoj pjesmi.

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The Chedi Hotel is part of the global brand of luxury hotels. when it comes to the Chedi family. Each one of us is equal How much do you rely on innovations from foreign markets and equally important and we all together build a significant and in what way do you adapt to our region? part of a beautiful story called The Chedi Lustica Bay. At the meeting point between azure seas and rolling mountaHotel management constantly encourages and reminds us ins you will find the five -star hotel, The Chedi Lustica Bay. The of the teamwork importance since we are all a huge family. hotel is perfectly located within the heart of the coastal town We have managed to create new trends, not to follow the old of Lustica Bay and combines legendary Montenegrin hosones, and this is the quality we are particularly proud of. pitality with the Asian brand DNA of The Chedi, exceptional experiences, and savoury recipes. The Chedi Luštica Bay truly What priorities did you set for yourself and what’s crucial for represents the best escape into one of the most sought-after success in hotel business?

European destinations – Montenegro.

By presenting the hotel brand The Chedi and the project LustiOur client orientation is backed up by an abundance of expeca Bay I am a proud graduate from the Political Science Uniriences and a well-known destination operator versity and able to integrate knowledge in the - Orascom Development. However, the outfield of international relations and to represent To love and know standing characteristic is kindness as well as Montenegro with all its authenticities. Therepeople is the Montenegrin tradition – being a good host fore, I am honoured to contribute in making to provide quality and warmly welcome our Montenegro recognizable on the world´s map. essence of success in guests. Even in the economically challenging Being in the hospitality industry means that hospitality. Together past, Montenegrins always took good care of each day is completely different. The work we collect memories, their guests. By linking this key feature of our dynamic in the hotel sales and marketing denot things mentality with the abundance of knowledge, partment inspires me and incites my curiosity experience and practice of Orascom Hotels for acquiring new skills and competencies. The Management. Extraordinary location, beach, infinity pool, success of a brand results from inspired employees whose and undeniable beauty of Lustica bay are traits that give a professional passion is not silenced. remarkable impression.

To love and know people is the essence of success in hospitality. Together we collect memories, not things.

How much in your work do you encourage team work?

What differentiates the best hotels are not their luxurious inteWhat are you most proud of in your career? riors, but the employees who breathe life into and enlighten I am immensely proud of great events, celebrations, travels hotel environments. organised, but the most valuable award for me is the satisfied We can forget events, but feelings stay. Therefore, we as a team guests who return and follow me through different projects. tend to participate in creating valuable memories for our gueThat is a significant measure of my success. sts, making them so unique and unforgettable that they are Through Through participation and organisation of memoraalways willing to return. This is a kind of job that demands but ble life moments for various clients – different personalities, inspire, as we always aim to enrich our guests´ and client´s I’ve broadened my horizons, learned a lot about other culexperiences. tures, and acquired important acquaintanceships and even The awareness related to the importance of the community friendships that have enriched my professional and private and teamwork is something I learned and inherited from my life. I am deeply grateful and proud of the given opportufamily, thus this exceptional feature is naturally brought and nities, and I am certain that as Sinatra says in his song “The portrayed in the business environment, and it is expected best is yet to come.”

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SOPHIE’S BEAUTY LINE J

edna od najljepših destinacija za odmor i uživanje na svijetu Montenegro, sada može da se pohvali i najekskluzivnijom oazom za uljepšavanje. Sophie’s Beauty Concept, od prošle godine u Podgorici, od ove i u Luštici, stacioniran je u prostoru hotela Chedi.

Koncept za ljubitelje najluksuznijih beauty tretmana prate prestižni brendovi. Frontmen i idejni tvorac, mlada i uspješna dama Sofija Vučetić, svojim idejama ne ostavlja klijente ravnodušnim. Kaže da joj je ideja bila da sve što nude najbolji saloni u kojima je bila klijent u Londonu, Parizu, Moskvi, Sidneju ili Njujorku, ona donese i predstavi u svojoj zemlji.

Pored obučenog profesionalnog osoblja koje će svaku vašu želju sprovesti u djelo, tu su i svjetski brendovi koje ova mlada Crnogorka distribuira. Ponuda oaze na čijem su čelu stručnjaci iz Rusije i Ukrajine, sastoji se od ruskog manikira i pedikira, tajlandske masaže, kao i tretmana lica i tijela prestižnih brendova Éridan i Forlle’d.

Najekskluzivnija beauty oaza za ljubitelje beauty tretmana koje prate prestižni brendovi ne ostavlja klijente ravnodušnima

MOLINARD Parfumeur depuis 1849

PHILIP B. Russian amber imperial dry shampoo

Leonor Greyl treatment before shampoo for dry hair

U SBL-u možete probati i specijalne tretmane u kojima se koristi kozmetika brendova: Redken, Balman, Philip B, Sachajuan, Leonor Greyl, a tu su i niš parfemi Molinard, Affinessence, Angelo Caroli, State of Mind, Franck Boklet, Yohji Yamamoto, Acca Kappa i mnogi drugi...

Sofija Vučetić Redken, diamond oil shampoo

PODGORICA: Poslovna zgrada pored hotela Podgorica LUŠTICA BAY: CHEDI Hotel sophiesbeautyline Sophies beauty line EXCLUSIVE | 53

Consistent

IN QUALITY

54 | EXCLUSIVE

Dosljedni

U KVALITETU ADRIJANU HUSIĆ I MILA RADONJIĆA POSLOVNI PUT DOVEO JE DO LUKSUZNOG RIZORTA PORTONOVI. SPOJILA IH JE POTPUNA POSVEĆENOST POSLU, POUZDANOST, ŽELJA ZA LIČNIM RAZVOJEM ALI I KOMPANIJE ZA KOJE RADE. USPJEH SE NE PODRAZUMIJEVA, ON SE OSTVARUJE. ZATO SU UVIJEK SPREMNI ZA NOVE IZAZOVE I CILJEVE. ONI SU SAVRŠEN BIZNIS PAR THE CAREER PATH LED ADRIJANA HUSIĆ AND MILO RADONJIĆ TO THE LUXURIOUS RESORT PORTONOVI. A COMPLETE COMMITMENT TO WORK, RELIABILITY, AND A WILL FOR PERSONAL DEVELOPMENT CONNECTED THEM, IN ADDITION TO THE COMPANIES THEY WORK FOR. SUCCESS ISN’T IMPLIED; IT’S ACHIEVED. THAT’S WHY THEY’RE ALWAYS READY FOR NEW CHALLENGES AND GOALS. THEY’RE A PERFECT BUSINESS DUO EXCLUSIVE | 55

Adrijana HUSIĆ

Marketing and Communications Manager Portonovi 56 | EXCLUSIVE

Koliko je izazov a koliko odgovornost biti Ova sezona umnogome je drugačija zbog Vizija kompanije Azmont dio tima rizorta Portonovi? pandemije Covid 19. U čemu vidite rešenje Sinonim za rad u komunikacijama i mari izlaz iz krize i da li ima optimizma u proInvestments inspirisala me da ketingu zapravo je rad u timu - od strajekcijama rizorta Portonovi za ovo ljeto? se pridružim timu, a tome je teškog osmišljavanja kampanja, do ideja U 2020. godinu svi smo ušli puni optimizma. doprinijela svakako podrška i koncepata koji će biti prijemčiv ciljnim COVID-19 nas je ipak podsjetio da moramo i profesionalnost tima koji je grupama. Marketing kao takav zahtijeva biti spremni za promjene i prihvatati ih. Sa stvarao Portonovi kreativnost i saradnju sa kolegama koji promjenama to nikada nije lako jer nas izvodonose svoje ideje i vizije, a upravo to de iz komfornih zona. Nekoliko mjeseci od garantuje najbolje rezultate. Bez obzira na to što radite, člapočetka pandemije, vidimo da ne postoji ni lako ni magično rjenovi vašeg tima su vaša snaga i krila. Podgoricu sam napustila šenje. U poslovnom smislu, moramo da se prilagođavamo pro2015. godine kako bih se priključila Portonovom koji je već mjenama jer život ne staje. Dosta je primjera kada ovakve situacije tada predstavljao projekat koji će izmijeniti Crnu Goru, doprimožete gledati kao mogućnosti i prilike i srećna sam da vidim nijeti razvoju zajednice i unaprijediti lokalnu ekonomiju. Vizija da smo u nekim oblastima to i postigli - digitalizacija i učenje na kompanije Azmont Investments inspirisala me da se pridružim daljinu prije svih. Kada je u pitanju ugostiteljska industrija, svjesni timu, a tome je doprinijela svakako i podrška i profesionalnost smo da nas očekuju velike promjene i upravo ovdje vidimo snagu tima koji je stvarao Portonovi. Raditi za investitora ovoga katima koji zajedničkim naporima čini mogućim prevazilaženje prelibra velika je odgovornost ali i stvar ponosa. Kao Crnogorka, preka. Svi negdje znamo da svijet žudi za nečim što bismo mogli ponosna sam kada vidim šta smo sve postigli zajedno i kako nazvati “osjećaj normalnosti” - ljudi žele da istražuju nove stvari, ispisujemo novo poglavlje crnogorskog ugostiteljstva. žele da posjećuju nova mjesta i druže se kao ranije. Ovdje vidimo i priliku da kroz Portonovi ohrabrimo ljude da posjete Crnu Goru.

Da li turizam doživljavate kao primarnu privrednu djelatnost Tražnja postoji, a moramo naći način kako da je zadovoljimo. naše zemlje i kako ocjenjujete poslovni ambijent u turističkom sektoru?

Na čemu se temelji Vaša poslovna etika i za koje vrijednosti Rođena sam i odrasla u Crnoj Gori i nije tajna da sam poi sposobnosti nijeste štedjeli ni vrijeme, ni trud kako biste nosna na svoju zemlju i sve ono što možemo da pokažemo ih unaprijedili? svijetu. Naš razvoj se nastavlja i zaista je divno vidjeti kako su Iako će možda zvučati kao kliše, istinski vjerujem da kada volise gradovi razvijali posljednjih 20 godina. Imamo veliki broj te ono što radite, radite ga mnogo bolje. Vjerujem da morate ostati odani sebi, vašim suštinskim vrijednostima i onome što predjela koji su zanimljivi za stalna otkrivanja, kako lokalnom donosite iz porodice. Posvećenost, kontinuirani i marljiv rad u stanovništvu tako i strancima. Ipak, mnogo toga možemo i promjenljivom svijetu u kome živimo, osnova su za napredak i trebamo raditi kako bismo poboljšali infrastrukturu i olakšali ostvarivanje rezultata - upravo je ovo nešto na čemu temeljim pristup posjetiocima i time uvećali broj onih koji dolaze. Tek odnedavno se u punom smislu predstavljamo kao zemlja na svoju sada već dvadesetogodišnju karijeru. Kada pominjemo svjetskom tržištu. Još uvijek smo negdje na početku i učimo voljenje onoga što radimo, dnevno sebe podsjećam na dijete kako da prikažemo ljepote koje imamo - ne samo prirodu, u sebi. Kao odrasli, imamo tendenciju da to često zaboravljamo već i kulturu, istoriju, gastronomiju. Gledano kroz markei tada, magija nestaje. Ovo je vjerovatno i razlog zašto imam tinšku prizmu - imamo sadržaj, ali moramo odlučiti kako poteškoća da odgovorim na pitanje gdje se vidim za pet goda jasno i na najbolji način komuniciramo naše prednosti i dina. Za mene je to istovremeno beskonačno otkrivanje sebe, time budemo dio globalne utakmice. Turizam će biti važan istraživanje svijeta oko sebe i adaptacija na promjene. Već neko komunikacioni kanal u ovom dijelu, ali moramo razmišljati vrijeme dan počinjem i završavam podsjetnikom “samo nježno i kako da promovišemo druge industrije i time imamo holiprema sebi” - jednostavnom i snažnom rečenicom koja je umjetstički pristup. nički projekat dizajnerke i edukatorke Jane Orsolić.

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How much of a challenge and responsiThis season is greatly different due to the Azmont Investments’ vision is bility is it to be part of the team at PorCovid 19 pandemic. Where do you see a tonovi resort? solution and way out of the crisis and are monumental, and the support A big part of being a communications you optimistic about the projections of and professionalism of the and marketing professional is working Portonovi resort for this summer? team to bring Portonovi to life in a team; strategically devising camWe all entered 2020 optimistically howevwas one of the reasons why I paigns whilst coming up with ideas and er, COVID-19 is a reminder to all of us that was eager to join concepts to appeal to your target audiwe need to be ready to adapt to change ence. Marketing requires creativity and and to embrace it. Change is never easy collaborating with colleagues, who bring their own perspecas it takes us out of our comfort zone. A few months into the tive, often yields the best results. No matter what you do, your pandemic, we now see that there is no easy or magic solution. team members are your wings and strength. In 2015, I left the In business, we need to adjust to change as life doesn’t stop. In familiarity of my hometown behind to join Portonovi, a game many cases we can use this as an opportunity, and I am happy changing project for Montenegro which will benefit the comto see that we have adopted many practices like digitalization munity and boost the local economy. Azmont Investments’ and e-learning programmes. Looking at the hospitality industry, vision is monumental, and the support and professionalism we know that are major challenges ahead, but this is where of the team to bring Portonovi to life was one of the reasons working as a team comes into play to have the best chance of why I was eager to join. Moreover, working for an investor of overcoming obstacles. this calibre brings with it great responsibility but also pride.

We know that the world is craving a sense of normality; people Being Montenegrin, it makes me proud to see what we have want to explore new things, visit new places and socialise like achieved together and how we are writing new chapters of before. With this in mind there is an opportunity to use PorMontenegrin hospitality. tonovi as a way to encourage visitors to travel Montenegro. The appetite is there we just need to seize it.

Do you see tourism as a primary economic activity of our country and how do you assess the work setting in the tourWhat is your work ethic based on and what values did you ism industry? hold tight, without sparing time or effort, in order to imI am born and raised in Montenegro and it is no secret that prove them?

I am proud of my country and what we can offer the world.

Though it might seem as cliché, I strongly believe that loving As a nation we continue to develop, and it is amazing to see what you do makes you do things better. I believe you should how our cities have evolved over last 20 years. There are so stay true to who you are, your core values and what you inmany areas of exceptional natural beauty that locals and visiherit from your family. Dedication, continuous development tors can discover. Nonetheless, there is still much more we can and hard work in the changing world we live in are essential do to improve our infrastructure and increase accessibility to to progress and to achieving results – this is what has influattract more visitors. Only recently have we as a nation marenced by 20-year career. Back to loving what you do, I remind keted Montenegro to the world. We are in the early stages of myself on daily basis not lose the child within and to enjoy learning how to showcase the beauty that we have – and this life – as adults we tend to forget this often and the magic disis not just nature, but our culture, history and gastronomy. In appears. This is probably why I will always struggle to answer marketing terms, we have the content, but we now need to the question ‘where you see yourself in 5 years’ time’. For me decide how best to communicate our assets so that we can it is an endless discovery within, whilst outside I explore and compete on the global stage. Tourism will be an important adapt to changes. I begin and end my days for some time stream of this communications channel, but we also need to now with one reminder – “samo nezno prema sebi’’ (just be think about how we can market other industries to make it gentle to yourself ), very simple and powerful sentence that more holistic. is art project of designer and educator Jana Orsolic.

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Milo RADONJIĆ Marketing & Communications Manager One&Only Portonovi

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Imate iskustva u vođenju marketing sektora u hotelijerstvu, Šta za Vas znači timski rad i koliko ga njegujete u rizortu? Na a politika i ponuda hotela One&Only se razlikuje. Koju biste koji način motivišete svoje saradnike? karakteristiku kao dominantnu izdvojili u poslovanju?

Rad u One&Only porodici je jedinstven. Prevashodno zbog Veoma sam srećan što imam priliku da svojim doprinosom toga što pruža obilje mogućnosti za napredak i usavršavanje kroz marketing hotelske industrije u Crnoj Gori pomažem kroz različite digitalne platforme svjetski renomiranih institudaljem pozicioniranju naše države kao idealne turističke decija kakva je Harvard Manage Mentor. Sve naše kolege imaju stinacije. Rizort One&Only Portonovi koji otvaramo u oktobru mogućnost da svakodnevno razvijaju svoje potencijale te ih ove godine, donosi novi nivo luksuza u kroz internacionalnu platformu iskažu na Crnu Goru. S tim u vezi, posebnu pažnju najbolji mogući način. “We Create Joy” Tim kolega doživljavam kao posvetićemo unikatnim iskustvima. U naša je interna filozofija koja je krucijalna drugu porodicu. Porodicu pitanju su iskustva koja su rezultat simkada je u pitanju odnos među kolegama. bioze sa cijenjenim brendovima, kakav je Kompaniji je izuzetno važno kako se svaki u kojoj smo svi zadovoljni, u wellness-u Chenot Espace, u gastronopojedinac osjeća, te se vodi logikom da će poštujemo različitosti i miji Giorgio Locatelli - šef koji je nagrađen kolega koji je srećan i zadovoljan upravo diskutujemo o idejama renomiranom Mišelinovom zvjezdicom; takvu energiju emitovati i prema gostu. do lokalnih, koji promovišu autentične Timski rad je veoma važan. Bez dobrog crnogorske proizvode i nude im idealnu platformu ka cijelom tima i kvalitetne interne komunikacije ne možete očekivati svijetu mogućnosti. Brend One&Only je takođe specifičan po savršen proizvod. Svaka pohvala je izuzetno važna. Smatram izuzetnom nivou kvaliteta usluge, zbog čega imamo veliki broj da svako malo “bravo” može učiniti mnogo na duže staze. Na gostiju koji se redovno vraćaju svim našim rizortima. taj način ja funkcionišem sa svojim timom. Imamo veoma otvorenu komunikaciju i jako mi je važno da je tim svjestan Kada sve pomenuto udružite sa crnogorskim mentalitetom i toga da nema loše ideje. Loša može biti samo ona koja nije izkulturološkim podnebljem, da li je to usluga više? govorena. Na kraju svega, kad matematički izračunamo koliko Svi One&Only rizorti u svijetu su različiti, međutim, postoji nevremena provedemo na poslu, među kolegama, shvatamo da koliko unificiranih tačaka prema kojima gosti prepoznaju nit je u pitanju ozbiljna brojka. Zato ja tim kolega doživljavam kao koja spaja svijet One&Only ugostiteljstva. Naš zaštitni znak je drugu porodicu. Porodicu u kojoj smo svi zadovoljni, poštujepozdrav rukom na srce i gaji ga svaki naš rizort. Beskompromo različitosti i diskutujemo o idejama. misno dobra usluga je takođe oličenje našeg brenda, kako za individualce, tako za parove, porodice i grupe prijatelja. Na kraNa kojim postulatima gradite poslovni imidž? ju, mada prema mom mišljenju najvažnije - One&Only uspijeva Smatram da poslovni imidž, kao i bilo koji drugi, ne možete da se inkorporiše u podneblje na koje nastaje na taj način što iz korijena da sagradite, već nadograđujete ono od čega ste sakuplja najautentičnije i najkvalitetnije sa tog područja - tradistvoreni i kako ste vaspitani. Imidž je zbir svega onoga što nam ciju i običaje, arhitekturu, gostoprimstvo, umjetnost, prirodne se dogodilo i onoga što će nam se tek dogoditi. Prema mom ljepote i kuhinju. Sakupivši sve najbolje od lokalnog, kreiramo mišljenju, bitno je da se dobar poslovni imidž zasniva na nekonezaboravna iskustva koja gostima nudimo kroz jedinstvene liko opštih vrijednosti: iskrenost, ljubav prema poslu koji radite, ponude. Upravo taj diverzitet inspirisan lokalitetom rizorta, zdrava ambicija i briga o drugome. Ukoliko smo sigurni da smo ono je što svaki One&Only rizort na svijetu čini različitim u te vrijednosti postavili kako treba, njegovali njihov razvoj, naš ponudi, a istim u kvalitetu. poslovni imidž može biti samo pozitivan.

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You have experience in leading the marketing sector in the What does teamwork mean to you and how much do you nurhotel industry. The offer of One&Only resort is different, which ture it at the resort? How do you motivate your co-workers? characteristic would you say is the most important?

Working within the One&Only family is a unique experienI am really happy to have the opportunity to contribute to ce. It provides plenty of opportunities for advancement the further positioning of our country as a leading tourist and improvement through the various digital platforms destination. One&Only Portonovi, which is about to welcoof world-renowned institutions such as Harvard Manage me its first guests in October this year, brings a brand new Mentor. All our colleagues have the opportunity to develevel of luxury to Montenegro. We’ve partnered with Chenot, lop their potential daily and express it in the best possible pioneers in the field of wellness to open way through an international platform.

Chenot Espace, an industry-leading spa, The company’s “We Create Joy” internal I see this team of colleagues and Michelin-starred Chef Giorgio Locaphilosophy, embodies how we creaas another family. A family telli to bring destination Italian dining to te joy, both for our guests and for our the shores of Boka Bay. Throughout the colleagues. It is extremely important for in which we are all satisfied, experience at the resort we will celebrate the company how each individual feels. we respect differences and the destination of Montenegro, collaboraThe company is guided by the logic that discuss ideas ting with local partners and showcasing a colleague who is happy and satisfied the rich culture, nautical history and craftwill emit just such energy towards the smanship of the region. One&Only is known for its genuine guest. Teamwork is very important. Without a good team and intuitive service, and across our portfolio we see a large and quality internal communication, one cannot expect a number of repeat guests because of this. perfect outcome. Every compliment is extremely important. I think that every little “bravo” can do a lot in the long And when all this is combined with the Montenegrin mentarun. That’s how I function with my team. We have a very lity, and the cultural climate, how much does it reflect in the open communication - it is extremely important to me approach to guests, but also how is it different comparing to that the team is aware that there is no such thing as a bad other resorts within your groupation? idea. Only the unspoken one can be bad. After all, when No two One&Only resorts are the same, each one is crafted to we calculate how much time we spend at work among reflect the heart of the destination. However, there are some colleagues, we realize that this is a significant number of unifying brand markers which guests will recognise as the eshours. That is why I see this team of colleagues as another sence that connects the world of One&Only. Our trademark is family. A family in which we are all satisfied, we respect a hand-on-heart greeting, which is part of our commitment differences and discuss ideas. to create joy for all our guests and deliver warm, personalised service. One&Only Resorts are glamorous, they are full of life On what postulates did you build your business image? and energy, yet offer extensive space and privacy with spaces I believe that you cannot build a business or any other image for both couples and families. In my opinion the most imporfrom the scratch, but upgrade what you were made of and tant – every One&Only celebrates the local destination, by how you were brought up. Image is the sum of everything showcasing what is authentic and engaging from the area that has happened to us, and what is yet to happen to us. In - the tradition and customs, architecture, art, natural beaumy opinion, a good business image should be based on sety and cuisine. While gathering the best from the region, we veral general values: honesty, love for the job you do, healthy create unforgettable experiences for guests. It is precisely this ambition, and caring for others. If we are sure that we have diversity inspired by the resort’s locality, which makes each set these values properly, nurtured their development - our One&Only in the world different, yet distinctly One&Only. business image can only be positive.

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Da vam i ovo ljeto bude

NAJLJEPŠA USPOMENA INSPIRISAN IMENOM KOJE NOSI, HOTEL ODSLIK AVA JEDINSTVENI DOŽIVLJAJ I TRADICIJU MEDITERANSKOG PODNEBLJA. AUTENTIČNOM PONUDOM I EKSKLUZIVNOM LOK ACIJOM SVOJE GOSTE PODSTIČE DA DOŽIVE HOTEL NA POSEBAN NAČIN I DA BORAVAK U NJEMU PAMTE I ČUVAJU K AO NAJLJEPŠU MORSKU USPOMENU. NAMIJENJEN JE SAVREMENIM GOSTIMA KOJI OD DESTINACIJE PODRAZUMIJEVAJU LUKSUZ I ŽELE JEDINSTVENE DOŽIVLJAJE. MEDITERAN HOTEL & RESORT PRUŽA PUTOVANJE SVIH ČULA INSPIRISANO MEDITERANSKIM DUHOM KOJI SE PROŽIMA KROZ SVAKI KUTAK OVOG FANTASTIČNOG, NEDAVNO DJELIMIČNO RENOVIRANOG HOTELSKOG KOMPLEKSA 64 | EXCLUSIVE

Bilo da maštate o savršenom porodičnom odmoru i ljetovanju, destinaciji za nezaboravno putovanje udvoje, bajkovitom vjenčanju na prelijepoj pješčanoj plaži ili korporativnom događaju koji će se prepričavati, budite uvjereni da ste pronašli idealno mjesto koje može da zadovolji sve vaše potrebe

SVE ŠTO ŽELITE OD MORA I ODMORA Hotel Mediteran smješten je na samo nekoliko desetina metara od prelijepe, dva kilometra dugačke pješčane bečićke plaže, bisera nadaleko poznate budvanske rivijere. Gosti hotela Mediteran uživaju na 120 metara plaže namjenjene samo njima i njihovom potpunom uživanju. Uz neizostavan komfor i maksimalno dobru uslugu, koji su hotelu uvijek prioritet, u ponudi je sve ono što će vaš boravak učiniti nezaboravnim, od opuštajuće atmosfere, dobro raspoloženih animatora, do fantastičnih koktela i ukusnih zalogaja. Za sve one u potrazi za uzbuđenjima i izazovima, tu su uvijek atraktivni sportovi na vodi.

SAVRŠEN DAN I UDOBAN I MIRAN SAN Nakon dana ispunjenog uživanjima na plaži, bazenu, akva parku, šetnji ili dinamičnijim sportskim aktivnostima, nakon dana koji je obilježila fenomenalna hrana, vino i čarobni budvanski zalazak sunca, svako želi miran i udoban san. Svaka od 230 pažljivo i sa ukusom uređenih i odlično opremljenih soba pruža ugođaj neometanog odmora i inspiriše na miran san.

AQUA PARK ZA DJECU ZABAVA, ZA RODITELJE RAJ Radost vodenih tura i avantura u okviru Aqua parka dječije su carstvo, ali i roditeljski mir. Dok se djeca zabavljaju, roditelji opušteno uživaju uz koktele na suncu opušteni i srećni baš kao i njihova djeca. Aqua Park hotela Mediteran u prelijepom ambijentu tropskog raja sa palmama koje podsjećaju na dio specijalno promišljene scenografije, nudi uživanje u okviru sedam bazena i deset atraktivnih tobogana. Neki od bazena posebno su uređeni za one najmlađe, a dubina i struktura prilagođeni su njihovoj bezbjednoj igri.

Bez obzira na vaše prehrambene navike i sklonosti određenim kuhinjama i ukusima, zasigurno ćete naći svoje favorite na meniju restorana Crystal koji služi tri dnevna obroka po principu švedskog stola, koji vas svojim bogatstvom i raznovrsnošću jela vodi na svojevrsno gastronomsko putovanje Mediteranom. U prelijepom ambijentu à la carte restorana Amfora isprobajte neke od najukusnijih specijaliteta crnogorske i mediteranske kuhinje, kao i pažljivo birana vrhunska vina koja se sjajno uparuju sa odabranom hranom.

Kafeterija Opera kutak je koji će vas podsjetiti na udobnost vaše dnevne sobe ili terase, uz neodoljivi miris tople kafe i osvježavajuće napitke.

GASTRONOMSKO CARSTVO Gastronomsku ponudu hotela Mediteran kreiraju četiri fantastičnih restorana koji će vas svaki na svoj način u potpunosti očarati i osvojiti. Enterijerski, ali i ponudama na meniju, razlikuju se, ali ono što im je zajedničko jeste vrhunska kuhinja, besprijekoran servis i prijatna atmosfera.

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RESTORAN I PLAŽNI BAR AZZURO FAVORIT HEDONISTA

KONGRESNI CENTAR U SLUŽBI VAŠEG USPJEHA

Na ovom mjestu probajte ukusne zalogaje pripremljene sa puno ljubavi i umjeća. Osjetite fantastičan spoj mirisa hrane, vina i mora, zagledajte se u čarobno azurno plavetnilo i osluškujte umirujuće zvuke talasa koji zapljuskuju predivnu pješčanu obalu - biće to definitivno vaše novo omiljeno mjesto pod suncem.

Kongresni centar hotela zauzima površinu od 2.000 metara kvadratnih, ukupnog kapaciteta i do 1.300 mjesta, sa šest različitih konferencijskih sala i svim neophodnim pomoćnim prostorijama. Poseban utisak na sve posjetioce ostavlja impresivan amfiteatar kao i otmeno dekorisana i prostrana banquet sala.

WELLNESS & SPA - OPUSTI SE I UŽIVAJ Mediteran Hotel & Resort kompleks je intenzivne ljepote i dubokog umirujućeg spokoja. Podstiče odmor, savršen zdravstveni balans i inspiriše vas da na neko vrijeme usporite i oslobodite se nagomilanog stresa koji proizvodi svakodnevna ubrzana rutina.

Gostima su na raspolaganju različiti sadržaji upotpunjeni okrepljujućim tretmanima. Kompleksom dominira veliki zatvoreni bazen, otvoreni bazen, saune, tursko kupatilo, solarijum, đakuzi kao i moderno opremljena fitnes sala.

I nakon svega, predlažemo da obavezno probate neku od Mediteran masaža, a izbor je veliki: klasična švedska masaža, refleksoterapija stopala, holistička masaža, masaža toplim vulkanskim kamenjem, tretmani na bazi čokolade, meda i vina...

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NAŠA VJENČANJA: LJUBAV JE UVIJEK NAŠ NAJDRAŽI GOST Bilo da ste maštali o velikom vjenčanju sa mnoštvom zvanica, intimnoj zabavi samo za najbliže u čarobnom okruženju maslinjaka koje krije i jedno stoljetno stablo, ili pak želite da sudbonosno „DA“ izgovorite na pješčanoj plaži uz zalazak sunca, hotel Mediteran idealno je mjesto za vaš veliki događaj.

Hotel Mediteran Bečići bb, 85310 Budva, Crna Gora Tel.: +382 33 689 384 Mob.: +382 68 00 42 42 Fax: +382 33 689 089 Email: reservations@mediteran.me Web: www.mediteran.me

Baby Atlas je jedinstveno mjesto za djecu u Crnoj Gori, čije ćete igračke i aksesoar prepoznati po vrhunskom dizajnu i kvalitetu. Svi proizvodi su birani sa posebnom pažnjom i napravljeni od prirodnih materijala.

Kvalitetnim igračkama čuvamo životnu sredinu i time osiguravamo zdraviju budućnost za našu djecu.

Nalazimo se u Podgorici, u City kvartu, a vršimo i dostavu na teritoriji Crne Gore. www.babyatlas.me babyatlas.crnagora +382 68 054 444

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MJESTO GDJE ĆETE UVIJEK PRONAĆI STVAR KOJA BUDI KREATIVNOST I MAŠTU NAJMLAĐIH, A VI ZASIGURNO POŽELJETI DA STE OPET DJECA

Let this summer be your MOST BEAUTIFUL MEMORY INSPIRED BY ITS OWN NAME, THE HOTEL REFLECTS A UNIQUE EXPERIENCE AND TRADITION IN THE MEDITERRANEAN REGION. ITS AUTHENTIC OFFER AND EXCLUSIVE LOCATION INSPIRE GUESTS TO EXPERIENCE THE HOTEL IN A SPECIAL WAY, MAKING THEIR STAY UNFORGETTABLE SO THEY CAN KEEP IT AS THE MOST BEAUTIFUL SEASIDE MEMORY. IT’S INTENDED FOR MODERN GUESTS WHO EXPECT LUXURY FROM A DESTINATION AND WHO DESIRE UNIQUE EXPERIENCES. MEDITERAN HOTEL & RESORT PROVIDES EXACTLY THIS – IT’S A JOURNEY OF ALL TASTES INSPIRED BY THE MEDITERRANEAN SPIRIT THAT PERVADES EVERY CORNER OF THIS RECENTLY RENOVATED FANTASTIC HOTEL COMPLEX 68 | EXCLUSIVE

EVERYTHING YOU NEED FROM THE SEA AND A VACATION Hotel Mediteran is located just a couple dozen meters from the gorgeous two-kilometer long sandy Bečići beach, a pearl of the widely known Budvanska Riviera. The guests of Hotel Mediteran enjoy the 120 m long beach designated only for them and their absolute pleasure. Along with indispensable comfort and top-notch service, which are always a priority to a hotel, the offer has everything that will make your stay memorable - from a relaxing atmosphere provided by our animators who are always in a good mood, to fantastic cocktails and delicious food. Also, there are always attractive water sports for those searching for excitement and challenge.

A PERFECT DAY AND A COZY PEACEFUL SLEEP After a day filled with enjoyment on the beach, at the pool or aqua park, a stroll or dynamic sport activities, amazing food, wine and a magical Budva sunset... everyone wants a peaceful and cozy sleep. Each of the 230 carefully and tastefully decorated and perfectly furnished rooms provides an experience of undisturbed relaxation and inspires a peaceful sleep.

Whether you fantasize about a perfect family vacation and summer, a destination for an unforgettable trip for two, a fairytale wedding on a beautiful sandy beach or a corporate event, rest assured that you’ve found an ideal place which can satisfy all your needs

AQUA PARK - FUN FOR CHILDREN, HEAVEN FOR PARENTS The joy of water tours and adventures at Aqua Park are like a children’s kingdom, but peace for parents. While children are having fun, parents relax and enjoy a nice cocktail in the sun, relaxed and happy just like their children. Aqua Park of Hotel Mediteran is in a beautiful setting - a tropical paradise with palm trees in the background where you can enjoy 7 pools and 10 attractive water slides. Some of the pools are specifically made for the youngest, with the depth and structure suited to their safe play.

GASTRONOMIC REALM The gastronomic offer of Hotel Mediteran is created by four fantastic restaurants that will completely delight you and win you over each in its own way. Their interiors, as well as the menus, are different, but what they all have in common is first class cuisine, impeccable service and a pleasant atmosphere.

Regardless of the food, cuisine and tastes you’re accustomed to, you’ll certainly find your favorites on the menu of restaurant Crystal, which serves 3 meals based on a buffet, whose richness and variety takes you on a unique gastronomic journey through the Mediterranean. And in the beautiful setting of our a-la carte restaurant Amfora, make sure you try some of the most luxurious specialties of Montenegrin and Mediterranean cuisine, as well as carefully selected first class wines which are perfectly paired with them.

Cafeteria Opera is a place which will remind you of the coziness of a living room or terrace with the irresistible scent of hot coffee and refreshing drinks.

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OUR WEDDINGS: LOVE IS ALWAYS OUR DEAREST GUEST Whether you’ve fantasized about having a big wedding with a lot of guests, an intimate party for only the closest people in a magical setting of olive trees and a hidden hundred yearold tree, or reciting the fateful “I DO” on a sandy beach with the sunset behind, hotel Mediteran is an ideal place for your big event.

RESTAURANT AND BEACH BAR AZZURO A HEDONIST’S FAVORITE At this place make sure you try the delicious snacks uniquely prepared with love, and taste a fantastic blend of food flavors, wine and sea, gazing into the magical azure and listening to the soothing sounds of waves splashing against the beautiful sandy beach.

We’re positive it’ll be your new favorite place under the sun.

WELLNESS & SPA – RELAX AND ENJOY...

Mediteran Hotel & Resort is a complex of intense beauty and deep soothing serenity; it inspires relaxation and makes you slow down for some time, releasing yourself from the accumulated stress of fast daily routines in order to regain a perfect healthy balance.

Guests have different services at their disposal - refreshing treatments, a big indoor and outdoor pool, saunas, Turkish bathroom, solarium, jacuzzi, as well as a modern equipped fitness room.

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And after enjoying in all this we suggest you try one of the many Mediteran massages: classic Swedish massage, feet reflexotherapy, holistic massage, hot volcanic stone massage, chocolate, honey and wine based treatments...

CONGRESS CENTER IN SERVICE OF YOUR SUCCESS The Congress center of the hotel covers an area of 2000 sq. meters, with a total capacity of 1300 seats, and six different conference halls and all necessary ancillary rooms. An impressive amphitheater, as well as a classy decorated and spacious banquet hall, leave a special impression on all visitors.

Hotel Mediteran Bečići bb, 85310 Budva, Crna Gora Tel.: +382 33 689 384 Mob.: +382 68 00 42 42 Fax: +382 33 689 089 Email: reservations@mediteran.me Web: www.mediteran.me

leather goods stores

Ako tražite udobnu i kvalitetnu obuću - mi smo pravo mjesto za Vas! Sa iskustvom od preko 20 godina uspješnog poslovanja sa nekim od najpoznatijih imena visoke italijanske mode, IRIS se uvijek trudi da bude u toku sa posljednjim modnim trendovima i zahtjevima svojih potrošača. Naš asortiman uključuje raznovrstan izbor obuće, torbi, jakni i kožne galanterije, koji ispunjava najzahtjevnije estetske i funkcionalne standarde

PODGORICA: Miljana Vukova 9 | Vasa Raičkovića 44A | Slobode 75 | Cetinjski put bb, lamela 5/22 BAR: Vladimira Rolovića 13 Irisobuca obucairis www.obucairis.me

Foto: Adnan Doa Alomerović

Vjerovao sam u uspjeh

Stefan MUGOŠA Tekst: Marina Strugar

pored porodice Crnogorski reprezentativac

ZA STEFANA MUGOŠU FUDBAL, , NAJVAŽNIJA I JE STVAR NA SVIJETU. IGRAČ INČON JUNAJTEDA, K ARIJERU JE ZAPOČEO U BUDUĆNOSTI, A IGRAO JE U MORNARU, U K AJZERSLAUTERNU, A U TOM PERIODU BIO JE I NA POZAJMICI U ERCGEBIRGEU. USLIJEDIO JE FK MINHEN 1860, TE K ARLSRUER, NAKON ČEGA JE IGRAO U FK ŠERIF. ZAVRŠNICA 2019. GODINE ZA STEFANA BILA JE VEOMA ZNAČAJNA. PROGLAŠEN JE U 2019. GODINI. NA TO PRIZNANJE, K AO I JE U SVOJOJ ČINJENICU DA JE REPREZENTATIVAC, , STIGLO JE K ARIJERI. UBRZO, NA NJEGOVO VELIKO I PRIZNANJE IZ KLUBA U KOJEM IGRA. JEDAN OD NJEGOVIH GOLOVA U DRESU INČON JUNAJTEDA, NAVIJAČI, ČIJI JE ON MILJENIK, PROGLASILI SU NAJLJEPŠIM U 2019. GODINI. OSTALO JE NEŠTO I ZA POČETAK 2020.

GODINE - ROĐENJE KĆERKE

igrača Crne Gore

za najboljeg

najponosniji zadovoljstvo Lucije

EXCLUSIVE | 73

Kada nije bilo sve idealno, bio sam uporan, disciplinovan i istrajan u tome što radim.

Vjerovao sam da ću jednog dana biti ono što sam danas

S obzirom na to da ste se nedavno oženili i dobili bebu, koliko je Južna Koreja prihvatljiva za porodični život?

Da li Vam, sa druge strane, jezik predstavlja barijeru?

Ovo je prava sredina za porodicu, pogotovo kad je riječ o gradu u kojem mi živimo - Songdo. On se nalazi 20-ak minuta od glavnog aerodroma. Savršen je u svakom pogledu. Napravljen prije 12-13 godina na samoj obali mora, pravi je internacionalni grad.

Tako ga zovu. Jedino što bih izdvojio kao manu jeste vremenska razlika, +8 sati u odnosu na nas. To je mali problem kada pokušam da uskladim tajming sa porodicom i prijateljima, ali vremenom, čovjek se navikne i na to. Jezik ne predstavlja nikakav problem. Sporazumijevamo se na engleskom, u klubu imamo i prevodioca za strance. Poboljšavam svoj korejski svakodnevno, pogotovo terminologiju koja se tiče fudbala konkretno.

Na šta je vašoj supruzi i vama bilo najteže da se priviknete?

Svaki početak je težak pogotovo kad odete „na kraj svijeta“, kao mi u Koreju. Od samog početka imali smo preciznu sliku zajedničkog života, u svemu smo djelovali usaglašeno, a u takvoj situaciji rješavanje potencijalnih problema ide puno brže.

Njena podrška mi puno znači. Uvijek je tu da me podrži kakva god situacija bila. Ne događaju se samo lijepe stvari u fudbalu.

Postoji i druga strana medalje. Zajedno smo definitivno jači, a ja sam joj jako zahvalan na tome.

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Koliko Vas je očinstvo promjenilo? Šta ste rođenjem kćerke otkrili o sebi?

Nije se sad nešto drastično promijenilo.

Osim dodatne odgovornosti, sve ide svojim tokom. Jedva sam čekao da postanem otac i smatram da je to najveće životno bogatstvo.

Osjećaj kada sam je uzeo u ruke nešto je neprocjenljivo i ne može se uporediti ni sa čim u životu. Život sportiste podrazumjeva putovanja i česte promjene sredine i načina života. Da li ste poslije toliko godina to prihvatili?

Koju od zemalja u kojima ste živjeli biste izdvojili i zašto? Živimo život u koferima i nemam problem sa tom činjenicom.

Fudbal je moj život i ja sam lično izabrao taj put. Naravno, nije lako. Tek što se navikneš na jednu sredinu, upoznaš ljude, grad, stekneš određene životne navike - vrijeme je da se krene dalje.

Od gradova gdje sam živio izdvojio bih Minhen. Mislim da bih tamo mogao da ostanem. Prelijep grad. Život u njemu najsličniji je onom koji mi u Crnoj Gori vodimo. Po mojoj percepciji to nije slučaj sa ostalim gradovima Njemačke.

Vaši sportski počeci vezani su za Budućnost. Kako se sjećate tih dana? Šta se u Vašem odnosu prema fudbalu promjenilo od tada?

Budućnost - veliki klub. Kao mali, maštao sam da igram u prvom timu, na našem stadionu, pred domaćom publikom.

Većeg sna u tom periodu svog života nijesam imao. Bilo je naravno uspona i padova, ali to je sastavni dio sporta. Generalno, vežu me lijepe uspomene za moj klub. Odlazak u Njemačku naučio me mnogo čemu, kako o fudbalu tako i o životu. Njemačka je fudbalska zemlja naročito poznata kada je riječ o disciplini. Smatram da sam otišao u najbolju zemlju i prošao najbolju školu koja me je oblikovala u ovo što sam danas. Pogotovo posljednje dvije godine koje su vjerovatno najbolje u mojoj dosadašnjoj karijeri, a znam da ono najbolje tek dolazi. Sada sam formiran, kompletan igrač, sa respektabilnim iskustvom, a u pravim godinama da se u ovom sportu dodatno dokažem.

Da li u Južnoj Koreji fudbaleri uživaju popularnost i kakav se generalno fudbal tamo igra?

Korejska liga godinama unazad zvanično je najjača liga u Aziji.

Pomenuta činjenica govori kakav se fudbal igra u Koreji. Medijski, liga je veoma ispraćena. Infrastruktura takođe odlična.

Stadioni su manje-više svi sređeni, a odnedavno, uočljiva je veća posjećenost na stadionima. Fudbal u Koreji je u usponu, a fudbaleri uživaju popularnost.

Koliko ste ponosni na činjenicu da ste član reprezentacije i da li je to zaista najvrjednije iskustvo za jednog sportistu? Kako ocjenjujete uspjeh naše fudbalske reprezentacije?

Biti reprezentativac svoje zemlje najveća je čast za jednog sportistu. Jako sam ponosan na činjenicu da igram za Crnu Goru i da svojim golovima donosim radost našim navijačima.

Vjerujem da nas čekaju bolji dani i da sada kreće pravo vrijeme za reprezentaciju. Došlo je do smjene generacija, treba vremena za sve, ne može se ništa preko noći. Očekujem da u narednom periodu ostvarimo dugo očekivani rezultat i usrećimo cijelu Crnu Goru. To bi definitivno bio plasman na neko veliko takmičenje, Evropsko ili Svjetsko prvenstvo.

Dobili ste priznanje za najboljeg fudbalera u 2019. godini u Crnoj Gori, a od navijača kluba za koji igrate priznanje za najljepši gol u 2019. Koliko Vam te nagrade znače i koliko su podsticaj za još veći rad na sebi?

Prošla godina kruna je moje karijere. Biti najbolji igrač Crne Gore i biti u ravni sa Vučinićem, Jovetićem, Savićem i Bašom,

Kada nije bilo sve idealno, bio sam uporan, disciplinovan i istrajan u tome što radim. Vjerovao sam da ću jednog dana biti ono što sam danas

za mene je čast. Najljepša su priznanja ona koja dolaze iz sopstvene zemlje i od dragih i bliskih ljudi. Pored časti, priznanja su obaveze koje me motivišu da još više radim, napredujem i pružam još bolje rezultate kako u klubu tako i u reprezentaciji.

U klubu mi je status odličan.Svojim igrama zadobio sam povjerenje i simpatije ljudi iz kluba, ali i samih navijača. Malo je reći da me vole u Inčonu. Naravno, ja im to vraćam na terenu, na najbolji mogući način. Šta je osim talenta važno za uspjeh u svijetu fudbala?

Talenat je bitan, ali ne i najvažniji. Upornost, istrajnost,disciplina i vjera u sebe čine jedini siguran put do uspjeha. Bez toga se ne može ići naprijed. Njemačka u smislu pomenute filozofije nema konkurenciju. Znanje koje odatle nosim neprocjenjivo je. Kada nije bilo sve idealno, bio sam uporan, disciplinovan i istrajan u tome što radim i vjerovao sam da ću jednog dana biti ono što sam danas.

Život u Južnoj Koreji bio je veliki izazov za nas. Kada smo dobili ponudu da idemo u Koreju, znali smo da je moramo prihvatiti.

Zemlja je veoma turistički interesantna, ima puno toga da se vidi, a pritom svakodnevno funkcionisanje i život u ovom dijelu svijeta, u potpunosti je organizovan. Od prvog dana lako smo se uklopili. Prijalo nam je okruženje, hrana, meni konkretno fudbal i način igre...

Imam sreću da zbog reprezentativnih obaveza dolazim kući na skoro svaka tri mjeseca. Da nije toga, bilo bi teško živjeti u inostranstvu. Jako sam vezan za porodicu, prijatelje i za svoj grad. Tri mjeseca mi je neka granica koliko mogu da izdržim. Poslije toga, hvata me nostalgija

Da li nešto sebi zamjerate?

Ne zamjeram sebi apsolutno ništa. Sve ima svoje vrijeme i razlog. Možda bih iz ove perspektive u nekim situacijama reagovao drugačije, ali to nije razlog da sebi išta zamjerim...

Kako se borite sa neuspjesima?

Ljudi vide samo krajni rezultat. Istina je da je na putu do uspjeha mnogo više poraza nego uspjeha. Uz familiju koja mi je uvijek podrška, prevazilazio sam sve prepreke. A bilo ih je. Nikada nisam posumnjao u svoje sposobnosti. Jednostavno, išao sam dalje. Danas neuspjehe mnogo lakše prevazilazim, jer sam iskusniji i znam kako da izađem iz takve situacije.

Da li je fudbal zaista najvažnija sporedna stvar u životu?

Jeste sigurno. Za mene je fudbal, pored familije, najvažnija stvar na svijetu. Dao mi je sve i zaslužuje da i ja njemu dam sebe. Karijera je kratka, vrijeme brzo prolazi.

Da nijeste fudbaler, šta bi bio vaš životni poziv? Prema čemu gajite interesovanja?

Da nisam fudbaler sigurno bih bi se bavio nekim drugim sportom. Od ranog djetinjstva, samo me sport interesuje i sigurno da bih radio nešto vezano za sport.

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Za šta biste voljeli da imate više vremena?

Vremena za porodicu i prijatelje. Sa svim ostalim lako se nosim.

Dom je tamo gdje je srce 067 600 095 bellacasa_pg@yahoo.com bella casa bellacasa_pg

• Izrada 3D projekata za

uređenje enterijera • izrada namještaja po mjeri (univer, medijapan, metal) • home decor - zavjese, draperije, zebra i rolo mehanizmi, trakaste zavjese, venecijaneri, garnišne, tapete • hotelski program tekstila

Photo: Adnan Doa Alomerović

I believed in success

Stefan MUGOŠA Article: Marina Strugar

Besides family, FOOTBALL IS THE MOST IMPORTANT THING IN THE WORLD TO STEFAN MUGOŠA. THE MONTENEGRIN member of the national team IS ALSO A PLAYER OF INCHEON UNITED. HE STARTED HIS CAREER IN BUDUĆNOST, PLAYED FOR MORNAR AND KAISERSLAUTERN, AND AT THAT PERIOD HE WAS ON LOAN TO ERZGEBIRGE. AFTER THAT FC MUNICH 1860 ENSUED, THEN KARLSRUHE, AFTER WHICH HE PLAYED FOR FC SHERIFF. THE END OF 2019 WAS VERY IMPORTANT FOR STEFAN. HE WAS NOMINATED

best player OF MONTENEGRO IN 2019. HE’S EXTREMELY proud OF THAT AWARD AND THE FACT THAT HE’S A MEMBER OF THE NATIONAL TEAM. SOON ENOUGH, TO HIS GREAT

surprise, HE RECEIVED AN ACKNOWLEDGMENT

FROM THE CLUB WHERE HE PLAYS. HIS BIGGEST FANS DECLARED THE INCHEON UNITED JERSEY HE MADE A GOAL IN TO BE THE MOST BEAUTIFUL IN 2019.

THERE’S SOMETHING LEFT FOR THE BEGINNING OF 2020 – THE BIRTH OF HIS DAUGHTER

Lucija

EXCLUSIVE | 79

When everything wasn’t ideal, I was persistent, disciplined and patient in what I did. I believed one day I’d become what I am now

Given you just recently got married and had a baby, how much is South Korea acceptable for family life? Does the language, on the other hand, pose a barrier to you?

This is a very family-friendly environment, especially when it comes to the city where we live – Songdo. It’s located about 20 minutes from the main airport and it’s perfect in every sense. It was built 12-13 years ago on the very seashore, a true international city. That’s how they call it. The only thing that’s unfavorable is the time difference of 8 hours ahead of us. It’s a slight problem when I try to match timing with my family and friends, but in time, one gets used to it. The language isn’t a problem at all. We communicate in English, and the club has a translator for foreigners. I improve my Korean on a daily basis, especially the terminology related to football.

What was the hardest thing for you and your wife to get adjusted to?

Every beginning is hard especially when you go to “the end of the world,” as we did with Korea. From the very beginning, we had a clear picture of our own life, and we acted as one in everything, so solving potential problems in such a way goes smoothly. Her support means a lot to me. She’s always there to support me no matter the situation. Not only nice things happen in football. There’s the other side of the coin. We’re stronger together, and I’m very grateful to her for that.

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How much has being a father changed you? What have you discovered in yourself after your daughter was born?

Nothing’s drastically changed. Besides additional responsibility, things run their course. I couldn’t wait to become a father and I think it’s the greatest richness in life. The feeling when I took her in my arms is something priceless and cannot be compared to anything else.

Life as an athlete means traveling and changing places and lifestyle frequently. Have you accepted it after so many years and of the countries you’ve lived in, which would you single out and why?

We live a life in suitcases and I don’t have a problem with that.

Football is my life and I personally chose this path. It’s not easy, of course. Just as you get adjusted to a new environment, meet people, a city, and acquire certain life habits – it’s time to move on. Of the cities I’ve lived in I’d choose Munich. I think I could stay there. Beautiful city. Life there is very similar to the one we have in Montenegro. That, from what I’ve seen, isn’t the case with other cities in Germany.

Your sport beginnings are related to Budućnost. How do you remember those days? How has your relationship to football changed since then?

Budućnost - a great club. As a kid, I dreamed of playing on

Life in South Korea was a challenge for us. When we were offered to go to Korea, we knew we had to accept it.

The world is very interesting in terms of tourism. There’s a lot to be seen here, and the daily life in this part of the world is entirely organized. We blended in from the get-go.

The surroundings and food were enjoyable, and to me the way football was played…

the first team, in our stadium, in front of the home audience.

I hadn’t had a greater dream in my life than that. Of course, there were ups and downs, but that’s also an integral part of sports. Generally, I have fond memories of my club. Going to Germany taught me a lot of things, both about football and life.

Germany is a country especially known for discipline. I think I’ve gone to the best country and been to the best school, which has shaped me into the person I am today. The last two years have especially been the best in my career so far, and I know the best is yet to come. Now I’m a complete person, a player with respectable experience, and I am at the right age to prove myself further.

Do football players in South Korea enjoy popularity and what kind of football is generally played over there?

The Korean league has officially been the strongest Asian league for years. This mentioned fact is in favor of what kind of football is played in Korea. The league is heavily covered by the media. The infrastructure is also excellent. Stadiums are more or less neat, and as of recently there’s been high attendance. Football in Korea is on the rise, and football players enjoy popularity.

You were awarded the best player of 2019 in Montenegro, and from the fans of the club you play for you were awarded the most beautiful goal in 2019. How much do those awards mean to you and how much of an incentive are they for working more on yourself?

Last year was a crowning jewel of my career. Being the best player of Montenegro and an equal to Vučinić, Jovetić, Savić and Baša, is an honor to me. The best acknowledgments are those coming from your own country and the dear and close people. Besides honor, acknowledgements are obligations motivating me to work more, to advance and attain even better results, both in the club and on the national team. My status in the club is excellent. I’ve gained trust through my games and affection from the people from the club, but also from the fans themselves. To say they love me in Incheon is an understatement. Of course, I make it up to them on the field in the best possible way.

How proud are you of the fact that you’re a member of the national team and is it really the most valuable experience for an athlete? How do you rank the success of our national football team?

Being a member of the national team of one’s country is an honor for an athlete. I’m very proud of the fact that I play for Montenegro and that I bring joy to our fans with my goals.

There’s been a change of generations, it takes time for everything; nothing can be done overnight. I expect we’re going to achieve incredible results in the following period and make the whole of Montenegro happy. It would definitely be placed in a big competition, a European or a world championship.

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I’m most proud of the fact that I’m a member of the national team of my country and that I was nominated best player in Montenegro in 2019.

I’m lucky for being able to come home almost every three months due to my obligations related to the national team. If it weren’t for that, it would be hard to live abroad. I’m very attached to my family, my friends and my town. Three months is all I can stand.

After that, I get homesick

Besides talent, what else is important in the world of football?

Talent is important but not the most important. Persistence, perseverance, discipline and faith in oneself is the only safe road to success. There’s no going forward without it. There’s no competition to Germany in this sense. The knowledge I gained from being there is priceless. When everything wasn’t ideal, I was persistent, disciplined and patient in what I did, and I believed one day I’d be what I am today.

Do you resent anything?

No, absolutely nothing. Everything has its time and reason. I might’ve acted differently in certain situations from this perspective, but that’s not a reason for me to resent anything…

How do you deal with failures?

People only see the end result. It’s true that there are more failures than successes on the road to success. I’ve overcome 82 | EXCLUSIVE

all obstacles with my family who’s always been my support.

I never doubted my abilities. I simply kept pushing. Today, I overcome failures much easier because I’m more experienced and I know how to get out of such situations.

Is football really the most important of the unimportant things in life?

It certainly is. To me football is the most important thing in the world besides my family. It has given me everything and I give myself to it. The career is short, time passes by quickly.

If you weren’t a football player, what would your vocation be?

What are you interested in?

If I wasn’t a football player, I’d certainly do some other sport.

Since early childhood, I’ve only been interested in sports and I’d certainly do something related to sports.

What would you like to have more time for?

Time for family and friends. Everything else is manageable.

Adresa: Ul. 8 marta 55 (bivši Titex), Podgorica Tel: +382 20 671 471

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Rio Verde VIŠE OD ODMORA ČOVJEK K AO NAJSAVRŠENIJA, UJEDNO NAJKOMPLEKSNIJA KREACIJA ŽIVOTA I PRIRODE, STVOREN JE DA IZDRŽI NAJRAZLIČITIJE OBLIKE NAPORA, ALI PRIJE I POSLIJE SVEGA - STVOREN JE DA UŽIVA 84 | EXCLUSIVE

Nažalost, u savremenom svijetu, termin “instant” halapljivo krade ne samo naše vrijeme, već i naše odnose. Manje razgovaramo, manje upijamo, sve manje vidimo i shvatamo suštinu vremena koje je neophodno posvetiti sebi i ljudima koji nam prijaju. Udaljavajući se od prirode, njene suštine i snage, naša energija sporije se obnavlja, a naše strpljenje nestaje.

Ipak, korak ka našoj potpunoj obnovi mogu biti mjesta, oaze mira koje nude kompletne ugođaje. Najprije adekvatno okruženje, gastronomski užitak, prostor za sportske aktivnosti, profesionalan odnos osoblja...

U SAGLASJU SA PRIRODOM Ušuškan u naselju Velje brdo na starom putu od Podgorice prema Danilovgradu, nalazi se mjesto koje na najbolji način opisuje prethodno navedeno.

Mali hotel Rio Verde, raj je za ljubitelje zdravih stilova života. U osamljenom kutku rijeke Zete, u idealnom saglasju sa prirodom, Rio Verde okružen je brdima, riječnim uvalama i jedinstvenim pejzažima.

EXCLUSIVE | 85

Kaskadnim dijelom pri samoj obali i potencijalima za izgradnju Sky bara, udahnut je novi život već prelijepom predjelu rijeke Zete, koja je arhitektama bila glavna inspiriracija prilikom kreiranja enterijera

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RIO VERDE

Nedavnom transformacijom malenog kafe bara u sjajan hotel sa osam apartmana, restoranom sa terasom, kaskadnim dijelom pri samoj obali i potencijalima za izgradnju Sky bara, udahnut je novi život već prelijepom predjelu rijeke Zete, koja je arhitektama bila glavna inspiriracija prilikom kreiranja enterijera. U osam apartmana sa upečatljivim luksuznim dekorom, gostima je zagarantovan profesionalan odnos tokom cijelog boravka. Kroz cjelodnevnu uslugu kuhinje i personala, Rio Verde dodatno obogaćuje svoju ponudu.

Privlačeći otmenu klijentelu, elegantan meni stavlja jak akcenat na lokalnu i sezonsku hranu i ukusna jela kakva ne možete probati nigdje u regionu, dok spektakularni prostor sa pogledom na rijeku Zetu pruža idealno okruženje za ručavanje i romantične večere uz zalazak sunca

Poseban ugođaj predstavljaju sjajni teniski mečevi u organizaciji teniske akademije Eminent, sa kojom (u okviru partnerskog brenda) hotelski kompleks Rio Verde dijeli vrijeme i prostor Bilo da se radi o odmoru ili kratkom boravku, bilo da dolazite u paru, porodično ili sa grupom prijatelja, Rio Verde nudi autentična i prefinjena iskustva, potpuno jedinstvena na crnogorskom tržištu. Ovaj prostor ispunjen svjetlošću, sa predivnim pogledom na kristalno čistu vodu, nudi mnogo više od odmora, promovišući lijep i zdrav život.

MAN, AS THE MOST PERFECT, AND AT THE SAME TIME, THE MOST COMPLEX CREATION OF LIFE AND NATURE, WAS CREATED TO RESIST THE MOST DIVERSE FORMS OF STRAIN, BUT ABOVE ALL ELSE - HE WAS CREATED TO ENJOY

Rio Verde MORE THAN VACATION

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Unfortunately, in the modern world, the term “instant” greedily steals not only our time, but also our relationships. We talk less, take in less, see less and understand the essence of time less, and time is necessary to dedicate to oneself and to people we like. Departing from nature, its essence and force, our energy is slowly renewed, and our patience wears thin.

Yet, we can take a step towards our complete renewal by going to places, oases of peace, which offer a whole mood experience. Above all, we can enjoy in adequate surroundings, gastronomic delights, space for sports, and professional treatment by staff...

IN HARMONY WITH NATURE Tucked in the village Velje brdo, on the old road from Podgorica to Danilovgrad, lies the place which is best described by what’s been written above. The small hotel Rio Verde is a heaven for fans of healthy lifestyles. In a secluded spot of the Zeta River and in perfect harmony with nature, Rio Verde is surrounded by mountains, river coves and unique landscapes.

EXCLUSIVE | 89

A restaurant with a terrace and a cascade area by the bank, and with the potential for building a sky bar, new life has been breathed into the already stunning area of the Zeta River, which was the major inspiration for architects when creating the interior

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RIO VERDE

From a recent transformation of a small cafe bar into a magnificent hotel with eight apartments, a restaurant with a terrace and a cascade area by the bank, and with the potential for building a sky bar, new life has been breathed into the already stunning area of the Zeta River, which was the major inspiration for architects when creating the interior. In the eight apartments with a distinctive decor, guests are provided professional treatment during their entire stay. Through an all-day kitchen and personnel service, Rio Verde additionally enriches its offer.

Attracting classy clientèle, the elegant menu places a strong emphasis on local and seasonal food and delicious dishes that cannot be tasted anywhere in the region, while the spectacular setting with a view of the Zeta River offers an ideal surrounding for dining and romantic sunset dinners

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A special delight are tennis games within the organization of the tennis academy Eminent, with which (within partner brand) the hotel complex Rio Verde shares time and space Whether it’s a vacation or a short stay, whether you’re a couple, family or a group of friends, Rio Verde offers authentic and refined experiences, completely unique on the Montenegrin market. This place filled with light, with a gorgeous view of the crystal-clear water, offers so much more than relaxation, promoting a beautiful and healthy lifestyle.

EXCLUSIVE | 91

Autorka teksta:

Foto: Nikola Pejović

Jelena PAVIĆEVIĆ

ekspertkinja za strateške komunikacije

Kriza traži najbolji marketing, A NAJBOLJI MARKETING TRAŽI

inovativnost, hrabrost i etiku Upravo se u svijetu usljed pandemije koronavirusa dešava još jedna velika kriza. Kriza kakva se ne pamti po planetarnoj sveobuhvatnosti, od koje ne možemo da se distanciramo niti da pobjegnemo, koju možemo da posmatramo ali ne možemo da kontrolišemo, kriza kakvu su samo neki vizionari mogli da predvide, ali za koju većina, ipak, nije mogla biti spremna.

Nema pojedinca, države, institucije ili kompanije, koja ovih mjeseci nema osjećaj neizvjesnosti, ne postavlja mnoga pitanja, ne revidira planove i strategije. Rijetko šta se sa sigurnošću može tvrditi i rijetki su oni koji se usuđuju da bilo šta i tvrde, bez obzira na znanje, iskustvo i druge mogućnosti koje posjeduju.

Međutim, neke od stvari koje se mogu tvrditi i oko kojih je saglasna stručna javnost, jeste da i ovu krizu treba posmatrati kao šansu, da se treba prilagoditi i da treba ulagati u marketing i komunikacije.

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Sada, baš sada, dok traje kriza, treba ulagati u marketing i komunikacije više nego inače, ukoliko kompanije žele da ih klijenti prepoznaju, da im ostanu vjerni, da ih poštuju ili da ih, bar, ne zaborave. Takođe, osim održavanja relacija sa klijentima tj. kupcima i korisnicima usluga, ulaganjem u marketing i komunikacije ojačaće se solidarni lanac i stvoriće se nove poslovne relacije koje će uključiti sve segmente društva; od nauke, prosvjete i kulture, preko bankarstva i osiguranja, proizvodnje, poljoprivrede, energetike, turizma, trgovine i građevinarstva, stručne javnosti u institucijama i profesionalnim organizacijama, do sporta i naravno medija, a što će se, sve zajedno, odraziti na održanje finansijskog sektora i privrednih aktivnosti.

Time se neće ostaviti prostora strahu i povlačenju, već će se otvoriti putevi inovativnosti, hrabrosti i etike.

Koko Šanel (Coco Chanel 1883-1971) je znala da krizu pretvori u šansu. Znala je da napravi pauzu kad ne postoji ništa

pametnije i bolje, kao i da sve što radi, učini nezaboravnim. Željela je da bude krojačica, modna kreatorka i preduzetnica, a postala je marketinški mag, ikona stila i velika biznismenka. Stvorila je svjetski uticaj, brend i imperiju. Nije imala visoko formalno obrazovanje, ali je bila vrijedna, odvažna i intuitivna i usavršavala se tokom cijelog života.

Svoj modni biznis počela je u Parizu 1910. godine, sa šeširima, ali ga je, kasnije, pred sami početak Prvog svjetskog rata 1913. godine, proširila na garderobu i razvijala sve do kraja života sa jednom decenijskom pauzom. Razvijajući posao tokom rata (1914-1918) u Duvilu (Douville) i Bijaricu (Biarritz), nije se dala obeshrabriti. Prepoznala je da vrijeme koje dolazi nije za eleganciju, već za praktičnost. Imala je motiva, volje i snage da to i dokaže.

Nametnula je udobne i jednostavne krojeve, a jeftine pamučne i vunene materijale učinila poželjnim. Nije se osvrtala na dotadašnja pravila - stvarala je svoja. Voljela je da jaše, pa je lansirala jahačke pantalone. Odbacila je korsete i skratila suknje do koljena. Prije tačno 100 godina, lansirala je čuveni Chanel 5 i ušla u veliko parfemsko biznis partnerstvo. Izmislila je malu crnu haljinu. Kreirala je poslovni ženski kostim. Nanizala je perle kao najljepši asesoar svih vremena. Napravila je neprolaznu tašnu. Stvarala je kostime za film, pozorište i balet.

U vrijeme velike depresije 1930. godine, prepolovila je cijene svojih modela.

Početkom Drugog svjetskog rata, 25 godina iskusnija u odnosu na početak prethodnog rata, smatrala je da nije vrijeme za modu. Zatvorila je svoje radnje i nastavila da živi u svom apartmanu pariskog hotela Ric (Ritz). Nakon rata, živjela je kratko u Švajcarskoj, a 1950. godine ponovo, trijumfalno, vratila se modi i nastavila da, neprikosnoveno, uspostavlja vanvremenske stilove.

Koko Šanel umrla je u 88. godini nakon života koji je obilježen brojnim krizama i uspjesima, odrastanjem bez majke, djetinjstvom u sirotištu, dvaju svjetska rata, mladošću koja je bila prožeta radom, stvaranjem i strašću za slobodnijim i ljepšim svijetom. Nije sebe smatrala feministkinjom, ali je, osvajajući ih za sebe, puno uradila za slobode i prava žena. Predstavljala je oslobođeni talenat uz veliki rad i jak karakter.

Uprkos mnogim kontroverzama koje su je pratile, ova žena ostavila je za sobom postignuća koja su promijenila svijet na bolje i time postala otjelotvorenje marketinškog maga, osluškujući tržište, stvarajući nove proizvode, formirajući cijene, baveći se distribucijom i

promocijom bez osjećaja žrtve, galantno, sa puno kvaliteta, estetike i suštine.

Zašto je još zanimljiva Koko Šanel?

Kroz njenu epohu mogu da se prate tri osnovna razdoblja kroz koja je u novijoj istoriji čovječanstva prošao marketing kao filozofija upravljanja poslovanjem.

Prvo razdoblje, od posljednjih decenija XIX vijeka do 1930. godine, karakterisala je proizvodna orijentacija poslovanja koja je bila bazirana na proizvodnji, postizanju ekonomije obima, efektima iskustva, pretpostavci da potražnja prevazilazi ponudu, uvjerenju da će ono što se proizvede neko željeti da kupi.

Bez istraživanja kupaca i njihovih želja, kao i bez promocije i oglašavanja, isključivo uz podizanje svijesti kupaca o postojanju samog proizvoda i ni o čemu drugom. Takva orijentacija, uz nejednaku distribuciju bogatstva i berzanske špekulacije, dovela je do ‘’Velike depresije’’, koja je počela 1928. i trajala sve do 1939. godine i iz SAD-a se prelila na Evropu, a u određenoj mjeri i na ostatak svijeta.

Drugo razdoblje, od 1930-1950. godine karakterisala je prodajna orijentacija, koja je mjerila rezultate obimom prodaje i prihvatala svaku mogućnost prodaje i rezervacije bez obzira da li je to bilo održivo za biznis. Ova faza bila je fokusirana na transakcije, bez pridavanja značaja izgradnji relacija, stvaranju povjerenja i jačanju reputacije. Marketinškim aktivnostima dominantno je smatrala oglašavanje.

Treće razdoblje počelo je pedesetih godina prošlog vijeka i traje do danas, uz benefite digitalnih tehnologija, a karakteriše ga marketinška orijentacija. Ona se temelji na razumijevanju potreba, želja i navika kupaca i korisnika, kao

EXCLUSIVE | 93

Koko Šanel je znala da krizu pretvori u šansu. Znala je da napravi pauzu kad ne postoji ništa pametnije i bolje, kao i da sve što radi, učini nezaboravnim. Željela je da bude krojačica, modna kreatorka i preduzetnica, a postala je marketinški mag, ikona stila i velika biznismenka. Stvorila je svjetski uticaj, brend i imperiju

ključnom faktoru svih marketinških odluka. Temelji se i na upravljanju proizvodom, cijenama, prodaji i promociji, ali i na konceptu da proizvodi i usluge proizilaze iz opsežne analize tržišta i testiranja proizvoda.

Ovo razdoblje se od 80-ih godina prošlog vijeka, preliva na koncepte društvenog marketinga i orijentaciju odnosa, koji nastoje da korporativne interese uravnoteže sa interesima zaposlenih, klijenata, investitora, stručne javnosti, zajednice i ostalih, da privole kompanije da etička pitanja uvrste u svoje marketinške prakse, da pitanje odživog razvoja i poštovanja ljudskih prava postane opšteprihvaćeno i da se kvalitet proizvoda i vrijednosti kupaca i korisnika posmatraju kao prioritet.

Svi elementi koncepta društvenog marketinga i orijentacije odnosa, imaju za cilj da preveniraju ili ublaže eventualne nove krize čovječanstva, kakva je i ova sa COVID 19.

Crna Gora, viđena kroz ova tri ključna razdoblja u nekim periodima pratila je Evropu, ali je dosta toga preskočila. Iscrpljena ratovima i siromaštvom, Crna Gora je, zapravo, preskočila prvu fazu proizvodne orijentacije u periodu posljednjih decenija XIX vijeka pa do 1930.godine, koju je karakterisao snažan industrijski razvoj Evrope i svijeta. Nakon toga, od 30-ih godina prošlog vijeka, pa do početka Drugog svjetskog rata, djelimično je osjetila prodajnu orijentaciju i u tom periodu težila je svjetskim trendovima i evropskim manirima. Intezivirao se razvoj zanatstva, trgovine, proizvodnje i usluga, a kultura i životne navike u nekim sredinama imale su obrise građanskih. O tom periodu malo se govorilo, jer su brojni artefakti tog vremena uništeni najvećim dijelom tokom rata i 72 bombardovanja Podgorice, između 1941-1945. godine, kada je grad u velikoj mjeri bio sravnjen sa zemljom. Ovaj period ‘’osvijetlio’’ je Mitar Miranović, autor filma ‘’Podgorica nekada’’, rekonstruišući ga kroz pojedine segmente života u periodu od Berlinskog kongresa do Drugog svjetskog rata.

Iz današnje perspektive, može se reći da su u crnogorskim novinama toga vremena (Glas Crnogorca, Zeta i dr.), marketinške aktivnosti u vidu oglašavanja itekako bile zastupljene i da su u mnogo čemu podsjećale na oglase američkih i evropskih novina toga vremena. Oglasi su imali elemente ‘’content marketinga’’ i ‘’storytelinga’’, a dominantno su sadržali i elemente za podsticaj prodaje. Takođe, vodilo se računa o logotipu, o prikladnim riječima i potpuno je jasno da je postojala svijest o značaju promocije proizvoda i usluga i komunikacije sa tržištem. Iako su to bile izuzetno male sredine u kojima su se lako širile informacije, uspostavljala se kultura poslovnog informisanja u kojoj su razne zanatske, trgovačke, proizvodne i uslužne djelatnosti transparentno poslovale, prezentujući svoje proizvode i usluge.

Nakon Drugog svjetskog rata, sve do 90-ih godina, kada je razvijeni svijet uveliko usvojio markentišku orijentaciju, Crna Gora se, zapravo, vratila na proizvodnu orijentaciju, koju je prekočila 100 godina ranije. Od 90-ih, u Crnoj Gori dominira prodajna orijentacija.

Do marketinške orijentacije kao filozofije upravljanja poslovanjem, još nismo stigli na ukupnom nivou razvoja poslovanja.

Zašto je to tako? Zato što se i dalje od marketinga očekuje prodaja, ali ne i razvoj. Nedovoljno se istražuje tržište, nedovoljno se poznaju potrebe i želje kupaca i korisnika, nedovoljno se ugađa kupcima i korisnicima, nedovoljno se ulaže u razvoj novih proizvoda. Ono što je posebno problematično, nedovoljno se ulaže u internu i eksternu komunikaciju kompanija, u jačanje reputacije i imidža, u etičke standarde, u kvalitetnu promociju orijentisanu na interese klijenata kao i na društveno-odgovorne ciljeve. Ovo vrijeme krize upravo je vrijeme kada marketing treba da se shvati i prihvati kao proces osmišljavanja inovativnih proizvoda i usluga koji su potrebni tržištu, kao mehanizam generisanja jačanja identiteta i sprovođenja etičkih standarda, kao pametno upravljanje cjenovnim politikama, ali i kao znalački odabir načina i mjesta na kojima se predstavljaju i prodaju proizvodi i usluge. I naravno, ovo vrijeme krize vrijeme je u kojem je promocija posebno važna.

Bilo kakav marketing traži samo novac, dobar marketing traži i znanje i kreativnost, a najbolji marketing traži inovacije, hrabrost i etiku. Za ovo vrijeme krize, potreban je taj najbolji!

(Prikazani oglasi odobreni su za potrebe ovog teksta od strane Narodne biblioteke Đurđe Crnojević, Cetinje).

94 | EXCLUSIVE

Uskoro

BB COUTURE

by Branka Bogdanović

Konačno možete da obučete nešto lagano i lepršavo u čemu ćete se osjećati nesputano i privlačno, u isto vrijeme pokazati da ste u trendu i da znate šta je prava moda za sve sezone.

Minimalizam devedesetih, najefektniji je trend ovoga ljeta, a zemljane nijanse, oversize sakoi, odijela u istim tonovima, lepršave haljine i karneri, po pravilu “manje je više”, prkosno traže svoje mjesto u svakoj ličnoj kreaciji. Preporučujemo da od sada svaka vaša šetnja započne u Show Room-u BB, u kojem su na jednom mestu sjedinjeni najpopularniji svetski stilovi i gdje, kada je riječ o modnim diktatima, jednostavno nema greške. U Show Room-u BB možete pronaći baš sve što vam je potrebno za fenomenalan, trendi stajling, čak i ako imate vrlo ograničen budžet, jer je ponuda raznovrsna i nudi mogućnost svima da pronađu svoj lični pečat u nekim od naših komada.

City kvart, Ulica Radoja Dakića 22, Podgorica EXCLUSIVE | 95 show_room_bb

Photo: Nikola Pejović

Author:

Jelena PAVIĆEVIĆ Expert for strategic communications

96 | EXCLUSIVE

Due to the coronavirus pandemic, there’s another crisis going on in the world, a crisis that has never been seen before on a worldwide scale, a crisis which we can’t distance ourselves from nor escape, a crisis which we can only observe, but can’t control, a crisis which can only be predicted by some visionaries. However, the majority couldn’t get ready for it.

Crisis calls for the best marketing, AND THE BEST MARKETING CALLS FOR innovation, courage and ethics

There’s no individual, state, institution or company which hasn’t felt uncertain these months, asked many questions, or revised plans or strategies. Rarely can anything be predicted with certainty and those daring to claim something are far and few between, regardless of knowledge, experience and other possibilities they posses.

However, some things that can be argued and which the expert public agrees on is that this crisis should be seen as a chance, that we should get adjusted and invest in marketing and communications.

Now, right now, while the crisis is underway, investments must be made in marketing and communications, more than before, if companies want their clients to recognize them, to stay loyal, respect them or at least not to forget them. Also, besides maintaining relations with clients, buyers and service beneficiaries, investing in marketing and communications will reinforce the solidarity chain and create new business relations in all segments of society - in science, education, culture, banking, insurance, production, agriculture, energetics, tourism, trade, construction, in expert public institutions and professional organizations, sports and of course, media. Altogether, this will help maintain the financial sector and economic activities, leaving no room for fear and retreat, but creating new roads of innovation, courage and ethics.

Coco Chanel (1883-1971) knew how to turn a crisis into a chance, to take a break when there was nothing smarter or better. Everything she did she made unforgettable. She wanted to be a seamstress, fashion designer and entrepreneur, but instead, she became a master of marketing, a style icon and great businesswoman. She created a global influence, brand and kingdom. She didn’t have formal education, but was very hardworking, courageous and intuitive and improved herself her whole life.

She started her fashion business in Paris in 1910 with hats, but later on, right before World War I in 1913, she expanded to clothes, and she continued to develop her brand for the rest of her life, with a one decade break. Developing her business during the war from 1914 to 1918 in Douville and Biarritz, she wouldn’t get discouraged. She knew that the time to come wasn’t for elegance, but practical things, and she had the motive, will and strength to prove it.

She insisted on comfortable and simple clothes, and made cotton and wool materials desirable. She didn’t care about the existing rules and created her own.

She liked horseback riding, so she launched breeches. She ditched corsets and shortened skirts to the knees. Exactly 100 years ago, she launched the famous Chanel 5 and entered a big perfume business partnership. She invented the little black dress and created a woman’s business suit. She threaded beads as the most beautiful accessory of all time. She made an evergreen purse. She made costumes for movie, theater and ballet. In the time of the Great Depression in 1930 she halved the prices of her clothes.

At the beginning of World War II, after 25 years of experience as compared to the beginning of the previous war, she thought it wasn’t the time for any kind of fashion and closed her stores and continued to live in her apartment of the Parisian hotel Ritz. After the war, she shortly lived in Switzerland, and in 1950 she triumphantly returned to fashion and continued to indisputably establish timeless styles.

Coco Chanel died at the age of 88. Her life was marked by numerous crises and successes - growing up without a mother, childhood in an orphanage, two world wars, a youth filled with work, creating and a passion for a more liberal and beautiful world, as well as maturity imbued with giving a meaning to life. She didn’t think of herself as a feminist, but winning their hearts over, she did a lot for the freedom and rights of women. She stood for liberated talent, with hard work and strong character. Despite many controversies that followed her, this woman left behind her achievements which changed the world for the better and thus became an embodiment of the master of marketing, listening to the market, gallantly creating new products, forming prices, doing distribution and promotion, without feeling a victim, but with a lot of quality, aesthetics and essence.

Why is Coco Chanel still interesting? Three basic eras of marketing development can be observed over the course of her life, and in the more recent history of humanity, it became a philosophy of business management.

The first era, from the last decades of the 19th century to 1930, was characterized by production orientation of business, which was based on production, achieving economy of scale, effects of experience, the presumption that demand supersedes supply, the belief that somebody will want to buy what’s been produced, but without exploring buyers and their wishes, as well as without promotion and advertising, but solely, by raising buyers’ awareness on the existence of the product itself and nothing else. Such orientation, along with EXCLUSIVE | 97

Coco Chanel (1883-1971) knew how to turn a crisis into a chance, to take a break when there was nothing smarter or better. Everything she did she made unforgettable. She wanted to be a seamstress, fashion designer and entrepreneur, but instead, she became a master of marketing, a style icon and great businesswoman. She created a global influence, brand and kingdom an uneven distribution of wealth and stock speculation led to the “Great Depression,” which started in 1928 and lasted until 1939 and spread from the USA to Europe, and to a certain extent, to the rest of the world.

The second era, from 1930 to 1950, was characterized by sale orientation, which measured results according to the scale of sales and accepted any possibility of sale and reservation, regardless of whether it was sustainable for business, which was focused on transactions, without paying attention to building relations, trust or strengthening reputation and which considered advertising to be dominant by marketing activities.

The third era, which started in the 50s of the last century and lasts until today, with the benefits of digital technologies, is characterized by marketing orientation, with the focus on a thorough understanding of the needs, wishes and habits of buyers and users, as a key factor of marketing decisions, on product management, prices, sales and promotion and on a concept that products and services stem from a comprehensive market analysis and product testing.

This era, from the 80s of the last century, spreads to the concepts of social marketing and relations orientation, whose tendency is to balance corporate interests with the interests of employees, clients, investors, expert public, community and others, to win over companies to include ethical questions in their marketing practice, to make an issue of sustainable development and respect of human rights generally acceptable and have the values of buyers and users perceived as a priority.

All elements of the concept of social marketing and relations orientation share the goal of preventing or mitigating any new possible humanity crises, such is with COVID 19.

Montenegro, as seen through these three crucial eras, in some periods followed Europe, but also skipped a great deal. Exhausted from wars and poverty, Montenegro actually skipped the first phase of production orientation in the period of the last decades of the 20th century until 1930, which was characterized by a strong industrial development of Europe and the world. After that, from the 30s of the last century until the beginning of World War Two, sale orientation was somewhat felt, and in that period, it strived to copy global trends and European manners. The work of craftsmanship, trade, production and services intensified, and culture and life habits were civic in some regions. Little was said about that period, because numerous artifacts of that time were destroyed, mostly during the war and the 72 bombings of Podgorica, between 1941 and 1945, when the city, to a great extent, was leveled to the ground. This period was enlightened by Mitar Miranović, 98 | EXCLUSIVE

the author of movie “Podgorica Before,” recreating it through certain segments of life in the period from the Berlin Congress to World War II. From today’s perspective, it can be said that marketing activities were very much present in Montenegrin newspapers of the time, Glas Crnogorca, Zeta and others, in the form of advertising. This was similar in many ways to the advertisements of American and European newspapers at the time. Advertisements had elements of “content marketing” and “storytelling,” and predominantly contained elements to boost sales. Also, a logotype and appropriate words were taken into account, and it’s completely clear that there was an awareness about the importance of production and service promotion and communication with the market. Although those were small communities at the time, where information was easily spread, a culture of business information was established, in which crafts, trade, products and the service industry transparently functioned, presenting their products and services.

After World War II until the 90s, when the developed world greatly adopted a marketing orientation, Montenegro actually switched back to product orientation, which it had skipped 100 years before. Since the 90s, Montenegro’s been dominated by sale orientation.

We still haven’t adopted marketing orientation as a philosophy of doing business, on the total level of business development.

Why is that so? Because sales are still expected from marketing, but development isn’t. The market isn’t insufficiently explored; there isn’t enough knowledge of the needs and wants of buyers and users, so they aren’t sufficiently indulged, and investments in the development of new products are insufficient too. What’s especially important is that there’s insufficient investment in internal and external company communication, reinforcing reputation and image, ethical standards, and quality promotion oriented to clients’ interests, as well as socially responsible goals. This time of the crisis is a time when marketing should be understood and accepted as a process of coming up with innovative products and services which the market needs, as a mechanism to generate the reinforcement of identity and execution of ethical standards, as smart management of price policies, as a knowledgeable selection of ways and places where products and services are presented and sold. And of course, this time of the crisis is a time where promotion is especially important.

Any marketing calls for money; good marketing calls for knowledge and creativity, and the best marketing calls for innovation, courage and ethics. For this time of the crisis, the best one is needed...

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Vesna Kontić PHIACADEMY BRANKO BABIĆ

DERMOPEN MAKE-UP PEDICURE&MANICURE MASSAGE CARBON PILING LASER ZA SKIDANJE TETOVAŽA TRAJNA ŠMINKA (AJLANJER, USNE, OBRVE) MICROBLADING SVILENE TREPAVICE HAIR STYLIST ŽRTAVA FAŠIZMA, ZAOBILAZNICA - BUDVA 100 | EXCLUSIVE TEL: 068/533-000, 069/533-000 salon_miracle_v

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Miloš Rajović

Parfemski KRITIČAR Foto: Privatna arhiva

“Niche” - kreativna mirisna zona NICHE (NIŠ)? DA! U SVIJETU PARFEMA OZNAK A ZA “POSEBNO”, POBUNA I POTRAGA ZA INSPIRACIJOM - PROVOK ACIJA I ZAČIK AVANJE. SUVIŠE SPECIFIČNI DA SE USUDITE I ODBIJETE JEDINSTVENU IGRU ZAVOĐENJA, SUVIŠE POSEBNI DA BUDU UKRAS NA POLICI. NICHE JE “KREATIVNA ZONA” NE SAMO U PARFEMSKOM SVIJETU, NEGO I U MODI, FILMU, KNJIŽEVNOSTI… TAMJAN, KEDAR, CIMET, BIBER, K ARADAMON, SANDALOVINA, SMOLA, BOR, KLEK A, PLAVI BIBER, NIJESU SAMO SASTOJCI. TO JE IGRA TOPLIH I HLADNIH ZAVODLJIVIH TONOVA KOJI SE RAZVIJAJU NA KOŽI

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Šta podrazumijeva zvanje “parfemski kritičar”? Kako se stiče znavanju mirisa i raščlanjivanju mirisnih kompozicija na note. pomenuta titula?

Trening koji se sprovodi svakodnevnim mirisanjem i pamćeParfemski entuzijasti koji su spoznali desetine hiljada različinjem parfemskih esencija takođe je vrlo važan dio parfemske tih parfema, izučili istoriju ove umjetnosti, metode ekstrakcije edukacije. Udisanje mirisa kafe ili čiste kože može donekle sirovina pa i samo pravljenje parfema, neutralisati do tada udahnute arome i primogu se nazvati parfemskim kritičaripremiti receptore u nosu za nove note i Tamjan, kedar, cimet, biber, ma. Postoje brojne parfemske škole koje kombinacije istih. karadamon, sandalovina, nude kraće i duže kurseve, gdje na razlismola, bor, kleka, plavi čitim nivoima parfemski entuzijasti mogu Vaš poziv da bi bio kompletno definisan ovladati svim potrebnim znanjima za ovo mora se vezati za termin “Niche”. Ima li ova biber, nijesu samo sastojci. područje umjetnosti. Među najčuvenije riječ konekciju sa posebnim radionicama, To je igra toplih i hladnih parfemske škole, a često i institute, spamalim prostorima u kojima se, kao u filmzavodljivih tonova koji se daju francuski Gallimard, Fragonard, skim scenama, stvara magija neponovljirazvijaju na koži Molinard, Givaudan, te institut Grassky. vog mirisa?

Ovakve škole vas uvode u svijet parfema, Itekako ima. Ako bismo konsultovali pomeđutim, za precizno razdvajanje najsitnijih detalja u parfemznati kultni Merriam-Webster rečnik vidjeli bismo da se riječ, skim notama potrebno je višegodišnje iskustvo, kao i jaka želja, koja se u našem jeziku prevodi kao niša, odnosi na nešto iza sve to mora biti poduprijeto prirodnom nadarenošću.U svadvojeno, udubljenje u zidu stvoreno za statuu ili kip, tržište kom slučaju parfemski kritičari mogu biti samo osobe koje su specifičnih proizvoda ili pak mjesto, status ili zanimanje koje veliki dio svog života, interesovanja i vremena posvetile dubinosobi najviše pristaje. Dakle, vidimo da je u pitanju termin koji skom istraživanju parfemske umjetnosti i koje su svoje talente ukazuje na nešto suženo, izdvojeno, a samim tim, često i ekpotkrijepile odgovarajućim obrazovanjem. skluzivno. Neke od karakteristika pojave zvane niche parfemi značajno je manji obim proizvodnje u odnosu na masovnu U procesu isprobavanja, kojim postupcima eliminišete pretproizvodnju dizajnerskih parfema, minimalizovan broj mesta hodne mirise i pripremate nos za sljedeći niz sastojaka? na kome se parfemi distribuiraju, drastično smanjeni resursi Edukacija u pomenutim školama umnogome doprinosi razaza promociju, a u nekim slučajevima promocije na uobičajene 102 | EXCLUSIVE

Miloš Rajović, parfemski kritičar, pristao je na izazove svijeta mirisa, kreirao folozofiju spajanja bočice, njene tečnosti i odgovarajuće persone.

Klizav put ubjeđenja i sigurne prepoznatljive zone mirisa, zamijenio je umjetničkim balansom najfinijih parfemskih sastojaka i potpuno neuobičajenih kombinacija

načine gotovo i nema. Takođe, sam atelje majstora umjetničkog parfimerstva je najčešće mali, čarobni kutak gdje, kao što ste rekli, nastaje magija.

Ipak, i u niche parfimerstvu dolazi do uvećanja proizvodnje, mjesta za distribuciju, broja proizvedenih parfema na godišnjem nivou koji je više odlika masovne proizvodnje te se u opštoj borbi za preživljavanje u sve zasićenijem svijetu parfema poseže i za elementima koji se nikako ne slažu sa inicijalnim gore opisanim postulatima niche parfimerstva. Zbog toga dolazi i do novih, uslovno rečeno, podjela tako da su poznate i kategorije artisan i indie. Pojam indie odnosi se na parfemske kuće koje su se oduprle talasu kupovina manjih kuća od strane velikih kompanija koje su prepoznale njihovu tržišnu vrijednost i perspektivu. Što se tiče artisan kategorije, i samo ime govori da se tu radi o majstorski/zanatlijski stvorenim proizvodima - u samom startu je jasna suprotnost u odnosu na masovnu proizvodnju.

su to djela koja nastaju nezavisno od trendova i pomodarije, u manjem obimu, sa često većim mogućnostima i resursima.

Umjetnici imaju sav prostor ovoga svijeta, koji najčešće nije okovan zidinama njihovih ateljea, da sublimiraju svoje ideje, vještine i kreativnost u jedinstvenu, plemenitu i dragocjenu materiju. Samim tim, možemo ih definisati kao odraz genijalnosti, talenta i inspiracije, umjetničkim djelom u bočici!

Parfemski kritičari često kažu da se parfemi na koži transformišu. Kako objašnjavate ovaj proces?

Kada mirišemo parfem iz bočice, sa blotera ili čepa, ne možemo u potpunosti osjetiti bogatstvo mirisne kompozicije zbog toga što se (gotovo) svaki parfem sastoji iz gornjih, srednjih i donjih nota. Doduše, postoje rijetki primjeri kada autor odluči da napravi potpuno linearan parfem bez podjele po notama.

Gornje note su one koje prve osjetimo i koje najkraće traju. Često su to citrusne note, aromatične note bilja i vodene note.

Mirisi začina, voća i cvijeća najčešće čine srednje note koje nastupaju nekoliko minuta nakon nanošenja parfema na kožu.

Inspiracija za kreiranje Niche (“niš”) parfema krije se tamo gdje je možda prosječan konzument najmanje očekuje. Neko je crpi iz ljubavi prema francuskim konjacima, porodičnim vinogradima, neko je crpi iz začina, smole, porodične istorije… Mogu li se “niš” parfemi tačno opisati?

Svako usko definisanje bilo bi prilično nepravedno prema bogatstvu aspekata umjetničkih parfema. Ipak, možemo reći da EXCLUSIVE | 103

Ono što najtrajnije ostaje na koži, a u engleskom jeziku ima svoj pojam “drydown” jesu donje/bazne note, odnosno, slobodno možemo reći temelj parfema. Temelj je najčvršći dio građevine pa su tako i donje note najtrajnije u mirisnoj kompoziciji.

Među donje note spadaju mirisi animalnog porijekla kao što su amber i mošus, a koriste se i koža, vanila, mahovina, pačuli.

Kako objašnjavate konekciju koju stvara dodir parfema i kože?

Od čega zavisi da li će parfem postići svoj puni potencijal?

Zavisi od vremena u kome se nanosi. Parfemi koje karakterišu slatke, gurmanske note kao što su vanila, čokolada, med i cimet najbolji potencijal postižu na hladnom vremenu, dok ako se nanose u ljetnjem periodu mogu izazvati mučninu kod ljudi u okruženju osobe koja nosi takav parfem. Sa druge strane, svježi parfemi koje smo pomenuli najviše prijaju kada je osvježenje i najpotrebnije - kada je vrlo toplo. Potencijal zavisi i od hidriranosti kože - što je koža hidriranija, parfem će imati i bolje rezultate. Takođe, parfemi duže traju na masnijoj nego na suvljoj koži.

Klizav put ubjeđenja i sigurne prepoznatljive zone mirisa, zamijenio je umjetničkim balansom najfinijih parfemskih sastojaka i potpuno neuobičajenih kombinacija Da li se pored uglavnom egzotičnih i luksuznih sastojaka, koriste neke sintetičke komponente koje su u komercijalnim parfemima nezaobilazne?

Postoje, doduše, prilično rijetki primjeri gdje parfimeri (tvrde da) koriste isključivo prirodne sastojke, što takođe može, ali i ne mora, da bude dio ekoloških trendova, no, možemo slobodno reći da i većina niche parfema sadrži sintetičke komponente.

Razlozi za to mogu biti višestruki.

Ekstrakcija i korišćenje određenih supstanci poput mošusa ili sive ambre je zabranjeno iz etičkih razloga u vezi sa zaštitom ugroženih vrsta životinja, zabranjeno je ili ograničeno korišćenje brojnih esencijalnih ulja iz zdravstvenih razloga, a veliku ulogu igraju i visoke cijene prirodnih sirovina gdje se poseže za sintetičkim sastojcima u cilju smanjenja troškova na prihvatljiv nivo.

Da li parfeme poput nekih posebnih napitaka i alkoholnih pića, treba čuvati na osvijetljenim ili zatamnjenim površinama, na nižim ili visočijim temperaturama?

Parfeme treba čuvati na tamnom, hladnom i suvom mjestu, dakle, treba izbjegavati sva mjesta gdje bi toplota i vlaga mogle da naškode tečnosti i skrate životni vijek parfema.

Da li ste mišljenja da su “niš” parfemi suviše specifični da ih nekome poklonimo ili kupimo bez probe?

Ako izuzetno poznajemo ukus osobe kojoj želimo da poklonimo niche parfem, onda se možemo osmjeliti na taj korak jer je rizik minimalizovan. Dobar metod je pokloniti parfem i ako je moguće uzorak istog parfema zajedno, da osoba može da ga proba ako ranije nije bila u dodiru sa tim parfemom te da na taj način poštedi i sebe i osobu koja poklanja neželjene reakcije 104 | EXCLUSIVE

na promašen poklon, što je mnogo neugodnija situacija nego što je vraćanje ili zamjena poklona. Parfemi su vrlo lična, na više načina čovjeku bliska i intimna stvar i zato ih treba birati sa velikim oprezom jer nikada ne možemo biti 100% sigurni u svoju procjenu ako ne znamo želje ljudi kojima biramo poklon.

Pri izradi parfema, odstupate od komercijalnog pravila “podmiriti ukuse većine”. Kako onda na ovom tršištu poslovno opstati? Ima li dovoljno onih koji su i finansijski, intelektualno i stilski, spremni da pređu granicu sigurne mirisne zone i pođu u svijet potpunog izazova?

Jedna od istinitih floskula kaže da “svaka roba ima svog kupca”.

Tako je i u svijetu parfema. Samim tim ako parfimeri/vlasnici parfemskih kuća daju sve od sebe u kreativnom procesu i izvanrednom odnosu sa kupcima, koriste dobre supstance, parfemi budu inventivni i kvalitetni (a čini se da inventivnost nažalost više nije must-have) sigurno će biti prepoznati i rado kupovani. Mnoštvo novih niche/artisan/indie brendova nastaje svakog dana tako da definitivno ima kreativnih umova koji su spremni da podijele sa svijetom dio svojeg umjetničkog izraza.

Nažalost i u umjetničkom svijetu ima “kukolja u žitu”. Bezočna trka za profitom, kopiranje već poznatih i priznatih djela, nekvalitetni materijali i izmišljena istorija, samo su dio znakova koje će pravom ljubitelju umjetničkih parfema ukazati na to da određenu parfemsku kuću treba da zaobiđe.

Podučite nas parfemskom bontonu. Na koji način nanositi parfem? U koje doba dana? Kako odabrati onaj koji će sa nama korespondirati na pravi način?

Parfeme je najbolje nanijeti na pulsirajuća mjesta na tijelu kao što su nadlanica i vrat. Pojedini savjeti takođe predlažu kosu i maljavi dio prsa kao mjesta gdje će se parfem duže zadržati.

Broj špriceva zavisi od koncentracije i tipa parfema - obično su zimski parfemi koncentrovaniji i trajniji te je potrebno manje prskanja u odnosu na ljetnje parfeme.

Neko nepisano pravilo nalaže da se teži, formalniji parfemi nose uveče, a lakši, svježiji, tokom dana mada i to zavisi od različitih faktora, okruženja, prilike i naravno već pomenute

harizme. Doziranje je bitno jer ni u čemu ne treba pretjerivati, čak ni u divnim stvarima poput parfema.

Radove kojeg umjetnika biste preporučili za parfemsko istraživanje?

Vrhunac umjetnosti, svojeručnog djelovanja od same parfemske ideje do krajnje kreacije predstavlja rad švajcarskog samoukog parfimera čije je ime Andy Tauer.

U svom ateljeu u Cirihu on kreira vanvremenske, avangardne, spektakularne mirisne kompozicije koje doslovno pričaju priče o predjelima kao što su Maroko, Teksas, Kandahar, dočaravaju prizore cvijeća na mjesečini i mirisa srca pustinje ili u naš život donose bogatstvo mirisa orijenta. Ono što posebno krasi njegov rad je učešće u doslovno svakom detalju dolaska parfema na svijet. Andy bira supstance, dizajnira pakovanja i propratne materijale, sipa dragocjenu tečnost u bočice i uzorke, sam cjelofanira kutije, priprema za slanje i šalje, tako da kada postanemo vlasnik Tauer parfema, u svojim rukama imamo pravo umjetničko djelo koje je došlo direktno iz ruku autora. Važno je pomenuti i Alesandra Gualtieria, italijanskog parfimera sa sjedištem u Amsterdamu koji se usudio da dizajnira parfeme inspirisane hašišem (Black Afgano), vulkanskom lavom (Terroni), navodno halucinogenim pićem apsintom (Absinth) i koji takođe, pored cjelovitog učešća u biranju sastojaka i kreaciji svojeručno pravi elemente za bočice i druge elemente estetike svojih parfemskih kuća. Na primjer,

svaki čep parfema inspirisanog hašišem napravljen je ručno, gdje je “Nos”, kako sebe Gualtieri naziva, brenerom ugljenisao komade drveta koji su kasnije upotrijebljeni u tu svrhu.

On je autor avangardnih brendova “Nasomatto” i “Orto Parisi”.

Intrigantne nezavisne parfemske kuće čijim djelima takođe treba posvetiti pažnju su, između ostalih, Unum, Nicolaï Parfumeur, Histoires de Parfums, Dusita, Morph, Zoologist perfumes, Etat Libre d’ Orange i mnoge druge.

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Niche CREATIVE SCENT ZONE

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Miloš Rajović

Perfume CRITIC Photo: Private archive

NICHE! YES! IN THE WORLD OF PERFUMES, IT’S A LABEL FOR A “SPECIAL” REBELLION AND PURSUIT FOR INSPIRATION, PROVOCATION AND TEASING. IT’S TOO SPECIAL TO DARE AND REFUSE THIS UNIQUE GAME OF SEDUCTION, TOO SPECIAL TO BE AN ORNAMENT ON A SHELF. NICHE IS A “CREATIVE ZONE,” NOT JUST IN THE WORLD OF PERFUMES, BUT ALSO IN FASHION, MOVIES, AND LITERATURE. INCENSE, CEDAR, CINNAMON, CARDAMOM, SANDALWOOD, RESIN, PINE, JUNIPER, AND BLUE PEPPER; THESE AREN’T JUST INGREDIENTS. IT’S A GAME OF WARM AND COLD SEDUCTIVE TONES UNFOLDING ON THE SKIN

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Miloš Rajović, perfume critic, accepted challenges from the fragrance world and created a philosophy of merging bottles, their liquid and appropriate persona

What does it mean to be a “perfume critic?”

How is this title acquired?

Perfume enthusiasts who know tens of thousands of different perfumes, who have studied the history of this art, extraction methods of raw materials and perfume making itself, can be called perfume critics. There are numerous perfume schools offering shorter and longer courses, where perfume enthusiasts can acquire all necessary knowledge on different levels for this field of art.

Among the most prominent perfume schools and institutes, are French Gallimard, Fragonard, Molinard, Givaudan, and Grassky Institute. Such schools introduce you to the world of perfumes, but precise separation of the finest details into perfume nuances requires years of experience and a strong will. All of this, however, has to be supported by natural talent.

In any case, perfume critics can only be people who have dedicated a big part of their lives, interest and time to an in-depth search of perfume art and who have substantiated their talent with proper education.

In the testing process, how do you eliminate previous fragrances and prepare your nose for the next set of ingredients?

Education in the aforementioned schools greatly helps to distinguish fragrances and separate fragrance compositions into notes. The training carried out by day-to-day smelling and memorizing perfume essences is also a very important part of

perfume education. Inhaling a coffee scent or pure skin can somewhat neutralize previous aromas and prepare receptors in the nose for new notes and their combinations.

In order for your vocation to be fully defined it has to be linked to the term “niche.” Does this word have a connection to special workshops or small rooms where, as in movie scenes, magic of an outstanding fragrance is created?

It certainly has. If we were to consult the popular Merriam-Webster dictionary we would see that the word translated into our language as niša refers to something separated, a dent in the wall created for a statue, a market of specific products or a place, status, occupation which suits a person best. So, it’s about a term pointing out to something narrowed, separated, and therefore, often exclusive. Some of the features of the phenomenon called niche perfumes are – the volume of production is significantly lower compared to mass production of brand perfumes, there are a minimum number of places where perfumes are distributed, drastically lower resources for promotion, and in some cases, promotion in unusual ways is almost non-existing. Also, the atelier of a master of perfume art is often a small, magical place where, as you said, magic is created. Yet, an increase in production also happens in the niche perfume industry, just as there can also be a growth in distribution places, and in the number of produced perfumes on an annual level, which tend to be features of mass production. So some elements that have nothing to do with the niche perfume industry are expanding, which shows a general struggle for survival in an increasingly saturated world of perfumes. That’s why, relatively speaking, new divisions emerge, so there are categories such as artisan and indie. The notion indie refers to perfume houses that withstood a wave of big companies, which recognized their market value and prospects, buying them out. Regarding the artisan category, the name itself speaks to master/craft created products.

The inspiration for creating Niche perfumes hides where an average consumer least expects. Some draw it from a love for French cognacs or family vineyards, or from spices, sandalwood, and family history. Can niche perfumes be precisely described?

Any narrow definition would be quite unfair to the abundant aspects of artisan perfumes. Yet, we can say that these perfumes are created independently of trends and newfangled stuff, and to a lesser extent, often with greater possibilities and resources. Artists have all the space in the world, which isn’t shackled by the walls of their ateliers, to transcend their ideas, skills and creativity into one, noble and precious matter.

Therefore, we can define it as a reflection of geniality, talent and inspiration; it’s artwork in a bottle!

Perfume critics often say that perfumes transform on the skin.

How do you explain this process?

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Botoks Hijaluronski fileri Mezoterapija Mezoniti i 3D mezoniti Lipoliza Faktori rasta PRP Hemijski piling Estetska medica je nova, vrlo popularna grana medicine, nastala kao odgovor na potrebe savremenog čovjeka. Objedinjuje medicinske neinvazivne i minimalno invazivne procedure, čiji je rezultat očuvanje, unapredjenje fizičkog izgleda, a samim tim i veće samopouzdanje.

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Podgorica 069/237-606 Dr Andja Uljarevic

dr_andja_uljarevic EXCLUSIVE | 109

When we smell a perfume from a bottle, from blotter paper hot. Its potential depends on skin hydration – the more the or a cap, we can’t fully experience the richness of a fragrant skin is hydrated, the better results a perfume will have. Also, composition because (almost) every perfume has upper, midperfumes last longer on oilier rather than drier skin. dle and lower notes. However, there are rare examples when a creator decides to make a completely linear perfume without Should perfumes, like special tonics and alcoholic drinks, note distribution. Upper notes are the ones we sense first and be kept in bright or dark places, or at lower or higher temwhich are short-lived. Those are often citrus notes, aromatic peratures? notes of herbs and water notes.

Perfumes should be kept in dark, cold and dry places. That The smell of spices, flowers and fruits often make for midis, all warm and damp places which could possibly affect dle notes that can be smelt a few minutes after applying a the liquid and shorten a perfume’s expiry date should be perfume. What we call in English “drydown” are lower/base avoided. notes that stay longer on the Do you think that niche perskin, and it’s safe to say these fumes are too specific to give as Instead of sticking to a safe recognizable are the base of perfumes. The a gift or bought without prior fragrance zone, he utilized an artistic balance of base is the strongest part of testing? a building so the lower notes If we know well the taste of the the cheapest perfume ingredients and completely are the most permanent in a person who we wish to give a unusual combinations fragrant composition. Among niche perfume to, then we can lower notes are scents of anidare do that because the risk mal origin, such as ambergris and musk, but skin, vanilla, moss, is minimalized. A good method is to give the perfume along and patchouli are used as well.. with a sample if possible, so that the person can test it if they haven’t before. In doing so, they spare themselves and the perHow do you explain the connection created by the touch of son giving it from an adverse reaction to a failed gift, which is a perfume on skin? How does a perfume reach its full potential? more uncomfortable situation than giving it back or replacing It depends on when you apply it. Perfumes characterized by it. Perfumes are very personal and, on many levels, close and sweet gourmet notes such as vanilla, chocolate, honey and intimate to a person, which is why they should be chosen cinnamon reach their full potential in cold weather, but if carefully. We can never be 100% sure of our perfume choice they’re applied in summer they make people who are close for someone if we don’t know their wish. to the perfume wearer feel nauseas.

On the other hand, fresh perfumes we mentioned are most When making a perfume, you deviate from the commercial pleasant when refreshment is most needed– when it’s very rule “satisfy the taste of the majority.” How to survive on this 110 | EXCLUSIVE

market business-wise? Are there enough people who are financially, intellectually and stylistically ready to step out of the comfort zone and venture into the world of total challenge?

One of the truest expressions is that “every product has a buyer.” That’s how it is in the world of perfumes. If perfumers/owners of perfume houses give their best in the creative process, have extraordinary Incense, cedar, cinnamon, customer relations, and use good subcardamom, sandalwood, resin, stances, then perfumes are inventive pine, juniper, and blue pepper; these and high-quality (and it seems invenaren’t just ingredients. It’s a game tiveness unfortunately isn’t a must-have of warm and cold seductive tones any more) and will surely be recognized unfolding on the skin and gladly bought. Many new niche/ artisan/indie brands are created every day so there are definitely creative minds out there who are ready to share a part of their artistic expression with the world.

Unfortunately, the art world also has its “bad apples.” Pursuit hair and hairy parts of the chest as spots where a perfume will of ruthless profit, copying already famous and recognized stay the longest. The number of sprays depends on the perproducts, low-quality materials and made-up history, are just fume concentration and type – usually winter perfumes are some signs that true lovers of artistic perfumes say certain more concentrated and last longer so less spraying is needed perfume houses should avoid. as compared to summer perfumes.

An unwritten rule says that stronger, formal perfumes should Besides mostly exotic and luxurious ingredients, are there be applied at night, and lighter, fresher ones during the day, some inevitable synthetic components used in commercial but this also depends on different factors of course, such as perfumes? the surroundings, the occasion and charisma of the person.

There are of course quite rare examples of perfumers who The dose is important because one should not exaggerate, (claim) they only use natural ingredients, which may or may not even in great things such as perfumes. not be part of ecological trends, but it’s safe to say that most Which perfume artists would you recommend for perfume niche perfumes contain synthetic components. Reasons for research? this can be manifold. Extraction and use of certain substances The peak of art is the work of Swiss self-taught perfumer Andy such as musk or ambergris is forbidden for ethical reasons Tauer, who gives his personal touch from the perfume idea related to the protection of endangered animal species. Esitself to the final creation. In his atelier in Zurich he creates outsential oils may be forbidden or limited for health reasons and of-this-world, avant-garde, spectacular fragrant compositions, the high price of natural raw materials is also a major factor which literally tell stories of places such as Morocco, Texas, and in deciding how much raw material is used, in order to lower Kandahar. They depict scenes of flowers in moonlight and capthe costs to an acceptable level. ture the scent of the heart of the desert or bring an abundance of orient fragrances into our world. What particularly marks his Teach us perfume etiquette. How to apply a perfume? At what work is his commitment to literally every detail of a perfume time of day? How to choose the one that will match us in the coming to creation. Andy chooses substances, designs packagright way? es and accompanying materials, pours the precious liquid into Perfumes are best applied to pulsating spots on the body, bottles and samples, wraps boxes by himself, prepares them such as the wrist and neck. Some advice also recommends and sends them, so when we become the owner of a Tauer perfume, we have a true work of art in our hands, which came directly from the maker’s hands. It’s important to mention Alessandro Gaultier, an Amsterdam-based Italian perfumer who dared to design perfumes inspired by hashish (Black Afgano), volcanic lava (Terroni), and the alleged hallucinogenic drink Absinth. Besides participating all day in selecting ingredients and creating, he also makes elements by himself for bottles and other elements of the esthetics of his perfume houses.

For example, every cap of a perfume inspired by hashish is handmade, where “nose,” as Gaultier calls himself, used a flamethrower to torch wood pieces that were later used for that purpose. He’s the author of avant-garde brands “Nasomatto” and “Orto Parisi.” Intriguing independent perfume houses whose works should have more attention are, among others, Unum, Nicolaï Parfumeur, Histoires de Parfums, Dusita, Morph, Zoologist perfumes, Etat Libre d’ Orange and many others.

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Jelena Lokacija: Porto Montenegro

MANDIĆ

112 | EXCLUSIVE Foto: Nikola Pejovic

Kvalitet je moja suštinska poslovna odrednica POSLIJE USPJEŠNOG PREDSTAVLJANJA NOVE KOLEKCIJE NA MONTENEGRO FASHION WEEK-U, SRELI SMO SE SA JELENOM MANDIĆ DIREKTORKOM I VLASNICOM PICERIJE I MODNOG SALONA VENS. SVOJE ISKUSTVO NESEBIČNO DIJELI, A TIMSKI RAD ZA NJU JE VEOMA BITAN FAKTOR POSLOVANJA ZATO PAŽLJIVO BIRA SARADNIKE. IPAK, NJENO SRCE I VRIJEME NAJVIŠE PRIPADAJU TIMU KOJI SU SA MNOGO LJUBAVI I HARMONIJE STVORILI NJEN SUPRUG VLADIMIR I ONA, A KOJI JOŠ ČINE NJIHOVE TRI KĆERKE ELENA, STAŠA I NAĐA. TAJ TIM JE NJENA OAZA, SNAGA I POLET U NOVE POSLOVNE POBJEDE

S obzirom na to da je Jelena objedinila u svom poslovnom djeloUspješno se baviti ugostiteljstvom nije lako. Uz dobru orgavanju ugostiteljstvo i modni salon Vens, interesovalo nas je kako nizaciju poslovanja, malo mašte, uspjeh neće izostati. Jako se te različite djelatnosti uklapaju u njenu biznis viziju. je bitno imati sluha za tržište, jer ono pruža informacije o Cilj mi je i bio da objedinim te dvije poslovne ideje, sada već tražnji i ponudi i tako usmjerava na koje proizvode i usluge i profesije. Ljubav prema ugostiteljstvu i modi na moju sreću da se fokusiramo. Što se tiče našeg tržišta, mišljenja sam spojile su se i sada sam tu gdje sam i željela da budem. Obje da je potrebno podići kvalitet na viši nivo. Neophodno je profesije iziskuju kreativnost, zato mi nikada ulagati u usavršavanje kadra kako bi imali nije bilo teško da uspostavim balans, da im se najbolju moguću ponudu. A onda i najkvalijednako posvetim i pridam podjednaki znatetniji proizvod.

Jako je bitno imati čaj što je i rezultiralo uspjehom. Sve radim sluha za tržište, sa ogromnim zadovoljstvom, pa otuda i taj Kada je pokrenula modni salon Vens imala je jer ono pruža osjećaj lakoće. Uz to, dobri rezultati i ispunjeni mnoštvo planova. Jelena ne krije zadovoljstvo informacije o tražnji poslovni ciljevi samo su dodatni vjetar u leđa što je uspjela i da ih realizuje, a sprema i zanii ponudi i tako - kaže Jelena. mljive novitete.

Rezultatima sam podjednako i iznenađena i usmjerava na koje Jelena je dugo i brižljivo gradila poslovni imidž oduševljena. Iznenađena zbog trenda rasta proizvode i usluge da i mišljenja je da je on nedjeljiv od ličnog imidža. zainteresovanosti prema našoj ponudi, što se fokusiramo Poslovnu filozofiju temeljim na potpunom govori da su ideje bile zaista djelotvorne. kvalitetu i to mi je suštinska odrednica. To je Pošto nam je na prvom mjestu zadovoljan i prepoznatljivost za koju želim da bude sinonim za moj rad i klijent, onda želimo da to i razvijamo u pravcu dostupnosti uopšte odnos prema poslu. Utisak je veoma bitan, u kontinunajnovijih i najmodernijih komada. Vens by Jelena Mandić itetu mora da se održi, a to je moguće jedino ako kvalitet stoji uvrstiće u ponudu haljine sa logom. Sklopili smo saradnju iza vas, vaših poteza i rezultata. Takav poslovni imidž, postosa fabrikama koje šiju unikatne modele haljina za sve prijan, izgrađen na pravim vrijednostima, profesionalan u svakom like, od elegantnih, svečanih, večernjih do haljina za svadsegmentu poslovanja važna je komponenta za ostvarivanje be i vjenčanja. Prvobitna zamisao kada sam razmišljala o uspjeha. Sa takvim ljudima volim i da sarađujem, da ih imam ovom poduhvatu bila je da na jednom mjestu možete naći u svom timu. Isto tako veoma je bitan i lični imidž, jer on je sve, a pritom da bude i unikatno i moderno. Da na Vens sublimacija naših unutrašnjih i spoljnih kvaliteta. Moj stav je možete računati u svakoj prilici. Posebno se radujem noda su nedjeljivi jer za oba morate biti sigurni u ono što radite vom segmentu koji ćemo posebno obogatiti a namjenjen i govorite - kaže Jelena i otkriva šta je sve potrebno da bi se je poslovnim ženama. Uvijek sa ponosom ističem kvalitet uspješno obavljala ugostiteljska profesija i u čemu se ogledaju muških odijela po kojima smo odmah ostvarili prepoznatspecifičnosti našeg tržišta kada je konkretno riječ o picerijama. ljivost na tržištu.

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Vens by Jelena Mandić uvrstiće u ponudu haljine sa logom. Sklopili smo saradnju sa fabrikama koje šiju unikatne modele haljina za sve prilike, od elegantnih, svečanih, večernjih do haljina za svadbe i vjenčanja

Moda je oduvijek bila Jelenina ljubav, a sada je postala i njena profesija koja joj pruža mogućnosti za iskazivanje njenih potencijala.

Moda mi je omogućila, a da ne zvučim pretencizno, da plasiram nove trendove i da omogućim da svako pronađe sopstveni stil odijevanja. Veoma sam strastvena kada je o modi riječ. Stilizovanjem sebe javno objavljujemo ideju o sebi. Moj savjet kada je riječ o stilu jeste - birajte klasiku. Sa njom nema greške, neprolazna je, a sa zanimljivim detaljem možete da je osvježite i da joj date svježinu.

Pored preduzetničkog duha koji je iskazala u poslovanju pokazala je i humanu crtu karaktera. Akcija darivanja maski za vrijeme pandemije virusa Corona naišla je na divan odjek.

Humanost i solidarnost u poslu moraju da postoje. Za vrijeme trajanja epidemije, svakom građaninu bila je potrebna zaštitna maska, briga za zdravlje je neophodna. Tako sam odlučila sa mojim timom zaposlenih da se sašije što veći broj maski, koje su se poklonile bolnicama, ali i drugim institucijama, kao i prevoznicima, policiji i svima kojima je bilo potrebno - kaže Jelena, koja priprema i humanitarnu akciju za djecu u Bijeloj.

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Prvobitna zamisao kada sam razmišljala o ovom poduhvatu bila je da na jednom mjestu možete naći sve, a pritom da bude i unikatno i moderno. Da na Vens možete računati u svakoj prilici Planiramo da realizujemo humanitarnu reviju za djecu iz doma u Bijeloj. Moj suprug je iz Bijele i zbog emotivne povezanosti sa tim gradom želimo da darujemo osmjeh toj djeci. Ovog puta ćemo to uraditi kroz reviju. Osmislili smo mali modni spektakl, a u ulozi manekena naći će se upravo oni. Planiramo i muzički program i nadamo se da će to bili lijep avgustovski hepening.

kako treba i kako bi se stvorila stabilna i zdrava zajednica. Okružena sam ljudima koji mi daju podršku. Prava i velika podrška mi je moj suprug. Razumije me i pomaže oko organizovanja našeg porodičnog ambijenta. On je moj “čarobni dodatak” svemu - ističe Jelena i dodaje da njih dvoje dijele iste vrijednosti na kojima vaspitavaju svoje kćerke.

Podmiriti sve poslovne obaveze, efikasno i sa uspješnim rezultatima, a istovremeno biti i porodična žena jeste teško, ali ne i nemoguće.

Nije lako i jednostavno postići savršenu ravnotežu, ali uspijevam. Organizacija i odgovornost je jako bitna kako bi sve bilo

Usmjeravam svoju djecu na one vrijednosti koje i sami gajimo u porodici: da njeguju poštovanje, pouzdanost, iskrenost, rad i trud. Želimo da ne biraju prijatelje prema kriterijumu koji uključuje materijalno bogatstvo. Trudimo se da im svojim ponašanjem budemo najbolji primjer.

Prava i velika podrška mi je moj suprug.

Razumije me i pomaže oko organizovanja našeg porodičnog ambijenta. On je moj “čarobni dodatak” svemu. Usmjeravam svoju djecu na one vrijednosti koje i sami gajimo u porodici: da njeguju poštovanje, pouzdanost, iskrenost, rad i trud EXCLUSIVE | 115

Photo: Nikola Pejović

Jelena 116 | EXCLUSIVE

MANDIĆ

Quality is my essential business guide FOLLOWING A SUCCESSFUL INTRODUCTION OF THE NEW COLLECTION AT MFW, WE MET UP WITH JELENA MANDIĆ, DIRECTOR AND OWNER OF THE PIZZERIA AND FASHION SALON VENS. SHE SHARES HER EXPERIENCE SELFLESSLY, AND ACKNOWLEDGES THAT TEAMWORK HAS ALWAYS BEEN A MAJOR BUSINESS FACTOR TO HER, WHICH IS WHY SHE CAREFULLY CHOOSES COWORKERS. YET, HER HEART AND TIME ARE MOST DEVOTED TO THE TEAM SHE AND HER HUSBAND VLADIMIR CREATED WITH LOTS OF LOVE AND HARMONY - THEIR THREE DAUGHTERS ELENA, STAŠA AND NAĐA. THAT TEAM IS HER OASIS, STRENGTH AND ENTHUSIASM FOR NEW BUSINESS VICTORIES

Given that Jelena incorporated hospitality and the fashion salon sentation of our internal and external qualities. My opinion is Vens into her new business practice, we were interested to see how they’re inseparable because you have to be sure in what you they fit into her business vision. do and speak for both of them, Jelena says. She reveals what My goal was to incorporate those two business ideas, which it takes to successfully run a hospitality business and where are now professions. Luckily for me, love for hospitality and the characteristics of our market are reflected when it comes fashion merged, and I’m now at a place where I’ve always specifically to pizzerias. wanted to be. Both professions require creativity, which is Successfully working in the hospitality industry isn’t easy. Towhy striking a balance and committing myself gether with good business organization and a equally to them was never hard for me, and little imagination, success will certainly come.

Together with this has resulted in success. Everything I do I do It’s very important to be more receptive to the with pleasure. Hence, there’s a sense of lightmarket. It provides information about offers and good business ness. Along with that, good results and fulfilled demand, thus pointing us to what products and organization and a business goals are just additional wind in the services we should focus on. As for our market, little imagination, sails - the owner says.

I think we should take quality to the next level. success will It’s necessary to invest in the improvement of certainly come Jelena has long and carefully built her business staff in order to have the best possible offer, and image, and she thinks it’s inextricable from her then, the highest quality product. personal image.

My business philosophy is based on absolute quality, which is When she set up the fashion salon Vens, she had lots of plans and my essential guide. And I also want people to recognize this innovative ideas. Jelena doesn’t hide the joy because she manas a synonym for my work and overall attitude towards work. aged to implement them, and she’s also preparing interesting Impressions are very important and they have to be constantly new things. maintained, which is only doable if there’s quality to back up I’m equally surprised and thrilled by the results. I’m surprised your moves and results. Such a business image - persistent, because of the growing interest in our offer. Then it’s clear built on real values, and professional in every segment of that the ideas were truly effective. Since our top priority is a business - is an important component for achieving success. satisfied customer, we want to further that towards the availI love to collaborate with such people and to have them on my ability of the newest and most modern things. Vens by Jelena team. Personal image is equally important because it’s a repreMandić will include dresses with the logo in the offer. We’ve EXCLUSIVE | 117

agreed to collaborate with factories sewing unique models You can’t make a mistake with that, it’s evergreen, and with an of dresses for every occasion, from elegant evening gowns interesting detail, you can refresh it and set a new tone. to dresses for wedding celebrations. When I was starting this fashion story, the original thought was to have Besides the entrepreneurial spirit that she’s everything in one place, and, at the same time, shown in business, she’s also shown her humane When I was starting to be unique and modern. So, you can always side. The charity activity of giving away masks this fashion story, the count on Vens for any occasion. I’m specifically during the coronavirus pandemic had a great looking forward to a new segment we will speresonance. original thought was cifically enrich and it’s intended for business Humanity and solidarity must be present to have everything women. And I always proudly emphasize the in work. During the pandemic, every citizen in one place, and, at quality of men’s suits, which instantly made us needed a protective mask. Care for health is the same time, to be recognizable on the market. necessary, and that’s how I decided togethunique and modern er with my team to make as many masks as Fashion has always been Jelena’s love, and now possible, which were given to hospitals and it’s become her profession, offering her possibilities for expressing other institutions, as well as transporters, police and others her potential. who needed them - Jelena says, who’s also preparing a huNot to sound pretentious, but fashion has allowed me to manitarian action for children in Bijela. launch new trends and allows everyone to find their own We plan to realize a humanitarian fashion show for children clothing style. I’m very passionate when it comes to fashion. By from the orphanage in Bijela. My husband’s from Bijela and styling ourselves we present our idea of ourselves to the pubbecause of his emotional attachment to this town, we want lic. My advice is, when it comes to style, always choose classic. to put a smile on those children’s faces. We’re doing it this time 118 | EXCLUSIVE

Vens by Jelena Mandić will include dresses with the logo in the offer. We’ve agreed to collaborate with factories sewing unique models of dresses for every occasion, from elegant evening gowns to dresses for wedding celebrations. through a fashion show. We’ve come up with a little fashion show for those children in August, and they’re going to be models. We’re also planning a music program and hope it’ll be a beautiful event.

Fulfilling all business obligations efficiently and attaining success, while at the same time being a family woman is hard, but not impossible.

It’s not easy or simple to strike a perfect balance, but I manage.

Organization and responsibility are very important here in order to have everything as it should be and contribute to a more

stable and healthier community. I’m surrounded by people who support me. My husband is my true and biggest support. He understands me and helps with organizing our family setting.

He’s my “magical addition” to everything, Jelena points out, and adds that the two of them share the same values on which they raise their little daughters.

I point out to them the values we cherish in our family, which are above all, respect, reliability, honesty, work and effort. I don’t want them to choose friends based on material riches.

We try to be their role models by behaving well.

My husband is my true and biggest support. He understands me and helps with organizing our family setting. He’s my “magical addition” to everything

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Generalni zastupnik i distributer za Crnu Goru NetPharm doo, Podgorica Ul Đoka Miraševića 7a 81000, Podgorica 120 | EXCLUSIVE 020 267 805 netpharm@t-com.me

Crna Gora

IZ VAZDUHA Ljepota Crne Gore zabilježena fotoaparatima i kamerama ne prestaje da nas fascinira. Čudesne krajolike, pejzaže i njihovu raznolikost kao da kreira neka posebna magija. Kada sve to vidite slikano iz vazduha, zanijemićete pred tolikom ljepotom.

Facebook stranica DroNegro donosi upravo takve fotografije Piše: Marina Strugar

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Današnji DroNegro nije bila prvobitna zamisao. On je nastao iz Youtube stranice i profila Ivo Vizin, kao odgovor na ono što je publika izabrala, odnosno ono što im se u našem radu najviše svidjelo. Samim tim, koncept da se na što bolji i zanimljiviji način prikažu ljepote Crne Gore izdefinisao se poslije nekog vremena - kaže na početku razgovora Ivan Botica koji je pokrenuo DroNegro stranicu koja okuplja veliki broj mladih ljudi udruženih u želji da promovišu i očuvaju ljepote Crne Gore. Ivan je uvijek imao posebnu naklonost prema fotografiji, ali tek kada je dobio dron, njegova interesovanja aktivirala su se i povela ga u nepoznati, veoma uzbudljivi pravac. Pored otkrivanja mogućnosti koje pruža dron, ljepote Crne Gore slikane iz vazduha izazvale su opšte oduševljenje.

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Sve fotografije izazivaju veliko iznenađenje jer su većinom premijerne - odnosno prvi put viđene. To nam je zapravo najveći adut. Dron nam daje mogućnost da objektiv kamere dovedemo gdje obični fotoaparati ne mogu da „dođu“. Međutim, da bi se ta prednost iskoristila, potrebna je kreativnost da upotpuni rad. Nekoliko puta imao sam osjećaj da se nalazim na vrhu jarbola srednjevjekovnog jedrenjaka koji plovi u nepoznato, i da sam upravo ja taj koji durbinom prvi put nešto opaža i drugima prenosi poruku.

Sve te fascinantne priče naslikane iz vazduha izazivaju komentare, uglavnom pozitivne. Ovi mladi ljudi okupljeni jedinstvenom idejom rado uvažavaju sve sugestije i savjete, željni sticanja novih znanja i iskustava.

Na mnogim fotografijama pratioci komentarišu kako nešto vide prvi put, da nijesu znali da to postoji u Crnoj Gori, ili pak da određeni objekat ili okruženje iz

te perspektive najbolje izgledaju. Reakcija ima raznih, a što se publika više povećava, komentari su sve različitiji. Naravno da preovladavaju pozitivni, ali ima onih drugih. Pokušavamo da napravimo filter da se stvori zdrava diskusija i mislim da smo u tome uspjeli. Svaka fotografija priča je za sebe. Smatramo da osim naslova svaka fotografija mora da ima neku uvodnu priču kojom se predstavlja. Te dvije stvari nije lako spojiti. Priče sastavljamo sa velikom pažnjom sakupljajući materijal iz raznih izvora: priče mještana, mnoga sjajna književna djela iz Boke i Crne Gore, ali i neizostavni internet. Tu se lijepo snalazimo i od gomile materijala biramo ono najzanimljivije. Kada je riječ o fotografiji, svakog dana naučimo nešto novo. U tome nam nesebično pomažu starije kolege. Postigli smo da je u našem radu vidljiva za sada samo uzlazna putanja. Sve ovo objedinjuje najbitniji faktor, a to je komunikacija sa publikom kojoj najviše pažnje posvećujemo i u čemu možda i najviše uživamo. U toj komuni-

kaciji postižemo ono što je zapravo naš glavni cilj - upoznavanje i očuvanje naše prelijepe Crne Gore.

Fotografije koje su urađene iz vazduha i samom autoru donijele su nova saznanja i vizure. Impozantni ukrasi na visokim skulpturama crkava i katedrala, konture morskog dna, ili pak nabujali vodopad pored manastira Morača zabilježen prilikom preleta preko manastira, za koji autor nije ni znao da postoji, a koji ga je opčinio živopisnošću. Predivni predjeli snimani u svim djelovima Crne Gore našli su se na ovoj stranici, ali je Boka ostala dragulj koji zauzima posebno mjesto. Kao kraljica Jadrana, Boka Kotorska ne prestaje da očarava, a njene fotografije iz vazduha otkrile su još jednu dimenziju te čudesne ljepote.

Boka nam je matična luka i nepresušan izvor inspiracije. Sjeveru zemlje ostali smo dužni što je nedopustivo, i što ćemo nadoknaditi čim prvi list u našim predivnim šumama pozeleni - zaključuje Ivan.

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23 2020.

20. i 21. Avgust VELIKI SPONZOR

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Montenegro

FROM THE AIR

The beauty of Montenegro captured with cameras and video recorders never ceases to amaze us – diverse quaint landscapes as if created by some special magic. When you see all of this beauty from the air, you’ll be astounded. Facebook page DroNegro shows us such photos Author: Marina Strugar

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Boka is our homeport and an inexhaustible source of inspiration. We are in debt to the North which is impermissible, and which we’re going to make up for as soon as the first leaf in our gorgeous woods turns green – Ivan concludes.

Present-day DroNegro wasn’t the original concept. It came out of a YouTube page and Ivo Vizin profile as a response to what the audience picked, what they liked most in our work. Therefore, the concept to present Montenegro’s beauty in a much better and interesting way took shape after a while – says Ivan Botica at the beginning of our conversation. He launched the DroNegro page, gathering a large number of people united by a will to promote and keep the beauty of Montenegro. Ivan was always attracted to photography, but it was only when he got a drone that his interests were activated, and took him in an unknown and very exciting direction. Besides discovering opportunities provided by the drone, the beauty of Montenegro taken from the air has caused overall excitement.

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All photos incite great surprise because they’re mostly preliminary – that is, seen for the first time. That’s actually our biggest asset. A drone gives us an opportunity to take the camera’s lens to places where regular cameras can’t “come.”

However, in order to take full advantage of this and complement the work, creativity is needed. I had this feeling a few times that I’m on top of a mast of a medieval sailboat that’s floating into the unknown, and that I’m the one who sees something with binoculars and shares the message with all.

All those fascinating stories painted from the air provoke comments, mostly positive ones. These young people gathered around a unique idea gladly accept all suggestions and advice, willing to learn and experience more.

On many photos, followers comment that they’ve seen something for the first time, something they didn’t know existed in Montenegro, or that a certain object or surrounding looks best from that perspective. Audience reactions vary, and the more the audience grows, the more comments diversify. Although they’re mostly positive, not all are. We’re trying to make a filter to create a healthy discussion and I think we’ve managed to do that. Every photo speaks for itself.

Besides captions, every photo has to have an introduction story to describe it.

Those two things are hard to put together. We create stories very carefully, collecting materials from different sources: stories of local folks, many great literary pieces from Boka and Montenegro, but also, from the indispensable Internet. We get by there quite nicely and we choose what’s most interesting from a bunch of materials. When it comes to photography, we learn something new every day.

Our senior colleagues generously help us with that. Our work has seen tremendous improvement. All this is due to the single most important factor – communication with the audience. We dedicate our attention to them and perhaps that’s what we enjoy most. In that communication we achieve our main goal – getting to know and maintain the beauty of our gorgeous Montenegro.

Aerial photos have brought new discoveries and perspectives to the author himself.

Impressive decorations on the tops of church sculptures and cathedrals, outlines of sea bed, or a flowing waterfall next to Morača monastery captured while flying over it. The author didn’t even know this existed and was amazed by its picturesqueness.

Beautiful areas captured in all parts of Montenegro found their place on this page, but Boka has remained a jewel holding a special place. As the queen of the Adriatic, Boka Kotorska never ceases to impress, and its aerial photos have discovered another dimension of this wonderous beauty.

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Mjesto koje spaja!

Foto: Vesela Mišković

U Radanovićima, tik uz Jadransku magistralu prije godinu dana svoja vrata otvorio je Shopping centar Butiko. Zahvaljujući poznatim brendovima, trgovinama i uslugama koje je objedinio, Butiko je brzo postao omiljeno mjesto lokalnog, ali i stanovništva okolnih primorskih gradova. Shopping centar Butiko sa razlogom krasi slogan „mjesto koje spaja”, jer su, osim pomenutih aktivnosti, organizatori zabavnih, edukativnih i promotivnih dešavanja poput dječijih takmičenja i kreativnih radionica

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SHOPPING CENTER

BUTIKO SHOPPING CENTER Jadranska magistrala, Radanovići BB, Kotor

Kreativna Crna Gora Piše: Marina Strugar Foto: Ministarstvo kulture Crne Gore

Talentovani stvaraoci svojim inovativnim projektima i proizvodima pozicioniraju Crnu Goru kao kreativnu destinaciju. Zbog te činjenice, Ministarstvo kulture u posljednje dvije godine prepoznalo je i usmjerilo fokus na razvoj sektora kreativnih industrija u okviru projekta Kreativna Crna Gora. Konkursom od autora tražena je inovativnost, visoka estetska izgrađenost i tržišna orjentisanost. Najbolji dokaz za to su podržani projekti Sinonim, Iva Đurović i Marija Milošević EXCLUSIVE | 129

INDUSTRIJSK A DIZAJNERK A IVA ĐUROVIĆ PREZENTOVALA JE INOVATIVNI PRISTUP U NAČINU PROIZVODNJE NAMJEŠTAJA U SERIJI PROIZVODA “FORMA 01”, KOJOM JE ZAVRIJEDILA PAŽNJU I STRUČNE MEĐUNARODNE JAVNOSTI

Iva Đurović DO GOTOVOG PROIZVODA PUT JE DUG Vaš pristup u dizajniranju namještaja potencirano je autorski, sa izraženim likovnim svojstvima. Kako biste opisali namještaj koji stvarate? Odakle crpite inspiraciju?

Na kolekciji “Forma 01” radim jako dugo, a Coffee Table nastao je 2016.godine. To je bio prvi komad namještaja za koji sam se odvažila da ga prikažem javnosti. Na sreću, naišla sam samo na pozitivne kritike. Dokaz za to su razna predstavljanja, kao i prestižna nagrada. Sve to, dalo mi je veliki vjetar u leđa da nastavim da stvaram dalje, pa su tako nastali podna lampa i trpezarijski sto, koje sada prvi put predstavljam kroz projekat Creative Montenegro. Kada je inspiracija u pitanju, patern je moje polazište. Krećem od dvodimenzionalnih crteža, pretačem ih u trodimenzionalne forme, a potom im dodjeljujem funkciju. Dakle, svaki moj komad namještaja na prvom mjestu nosi unikatnu likovnost kroz formu, zatim posjeduje funkciju u primjeni i na kraju materijalizacijom opravdava svoju oblikovnost. Moja najveća inspiracija je zalančavanje paterna, njegovo preslikavanje u ogledalu, rotiranje i skejlovanje. Odatle koristim istu bazu za podnu lampu, kao i za trpezarijski sto. Dakle, jedna forma može graditi komade namještaja različitih namjena.

Težiću da u budućnosti podna lampa bude razrađena dalje u plafonsku rasvjetu, kao i zidnu. Da se našalim - moj problem je što u svakoj formi ili crtežu vidim mogući komad namještaja.

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Od čega pravite namještaj? Da li je i ble Forma 01 našao na istoj platformi Već je u prošlosti bilo sam izbor materijala u skladu sa Vašim saVitrom i drugim svjetskim brendovima umjetničkim pristupom i koliko vremena namještaja. Svakako da moj cilj jeste da riječi o tome da se Coffee je potrebno za izradu ovih jedinstvenih komadi koje dizajniram budu međunaTable otkupi i proizvodi u komada? rodno prepoznati, ali moja lična želja, Forma diktira materijal. Oni se međusobiako možda vrlo teško ostvariva, jeste Tajvanu, međutim, ja želim no prate i jedno bez drugog nisu mogući. da njihova proizvodnja bude ostvarejoš koju godinu da ostanem na u Crnoj Gori. Već je u prošlosti bilo Da bi ideja bila zdrava, prvo se moraju dotvrdoglava i da pokušam svoje bro poznavati osobine materijala. Kada riječi o tome da se Coffee Table otkupi je o ovoj kolekciji riječ, birala sam spoj i proizvodi u Tajvanu, međutim ja želim komade da izvozim iz svoje metala sa drvetom i kamenom tekstujoš koju godinu da ostanem tvrdoglava zemlje rom granitne keramike. Kada dizajnirate i da pokušam svoje komade da izvozim neki komad, to vam je kao recimo sa hraiz svoje zemlje. nom. Ukoliko živite na moru, vrlo vjerovatno ćete bolje praviti specijalitete sa morskom ribom od nekoga ko živi na sjeveru.

Koje izazove vidite u razvoju industrijskog dizajna u buduTako sam i ja svoje početke odlučila da sprovedem kroz materićnosti? jale koji su mi najviše bliski. Naše podneblje je poznato po kršu Naša zemlja u samom je začetku što se tiče dizajna namještaja, i uopšte ljepoti prirodnih pejzaža, pa odatle moje potenciranje industrijskog dizajna uopšte. Predstoje nam zaista veliki izazovi na različitim vrstama tekstura kamena, kao i drveta. Što se tiče na “stvaranju plodnog tla” za valorizovanje svježe energije mlaproizvodnje novoosmišljenih komada, proces je veoma dug. dih kreativnih ljudi, kao i ozbiljnog posla u animiranju malih i Nekada izrada jednog prototipa traje čak i po više mjeseci. srednjih privrednih proizvođača da osavremene svoje pristupe Razlog tome je što papir trpi sve, ali za to kada je realizacija u i uvežu se u lanac kreativnih industrija. Upravo projekat Creapitanju, stvari su potpuno drugačije. Prvo imamo uslove stative Montenegro otvara ovo polje djelovanja. tike koji moraju biti zadovoljeni, zatim imamo uslove osobina

materijala, a onda na kraju, nažalost, možda najveću prepreku Koliko Vam znači podrška koju ste dobili od Ministarstva ku– velika ograničenost mogućnosti same izrade u Crnoj Gori. lture Crne Gore u okviru konkursa Kreativne Industrije i na koji Osim što dosta vremena ode na razradu prototipa, dosta način možete kroz to da unaprijedite svoj rad i proizvodnju? vremena uložim na to da nađem pravu adresu kada je proiS obzirom na to da sam neko ko bez obzira na svoje reference zvodnja u pitanju. Shodno mogućnostima, većinom mijenjam ipak tek počinje, podrška od Ministarstva mnogo mi znači. Cilj određene detalje i proizvodnju prilagođavam mogućnostima mi je da svoje, sada unikatne komade, počnem proizvoditi i koje postoje kod nas. Do gotovog proizvoda, put je dug. prodavati u serijama. Novčanim sredstvima koje sam dobila, omogućeno mi je da izradim prototipove koje ću kasnije dalje Sa komadom Coffee Table iz serije Forma 01 osvojili ste nasama razvijati u gotove proizvode i time prvo otpočeti malu gradu na BAB-u i učestvovali na međunarodnom sajmu u Kelproizvodnju, a onda, nadam se, i veliku. Takođe, od Ministarnu. Nagrada vas je zatekla kao studenta Fakulteta primenjenih stva očekujem podršku u vidu marketinga, kao i u povezivanju umetnosti u Beogradu. Koliko Vam je to potvrda da ste na prasa nekim značajnim kupoprodajnim adresama. Pomno sam vom putu i da li taj put može biti usmjeren na inostranstvo? pratila prošlogodišnji projekat Kreativnih industrija i nadam Umjetnost postoji da bi kod ljudi izazvala reakciju ma kakva se da će i ove godine biti, takođe, toliko uspješan. Za dalji raona bila. Važno je samo da posmatrač ne ostane ravnodušan. zvoj naših projekata, bilo bi od velikog značaja obezbijediti Imala sam sreću da je moj prvi komad namještaja izazvao izložbeni prostor za sve proizvode kreativnih industrija nastalih pozitivne reakcije kod međunarodno priznatih stručnjaka iz kao rezultat dvogodišnjeg projekta Ministarstva. Sigurna sam moje profesije, što je meni tada, kao mladom, još nesigurnom da bi to mjesto moglo postati creative point za stvaraoce, kao početniku dalo ohrabrenje da izlažem svoje komade, onda i i za publiku i potencijalne kupce, što sada zaista nedostaje dobijem važna priznanja. Takođe, u Kelnu se moj Cofee TaCrnoj Gori.

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GRAFIČK A DIZAJNERK A MARIJA MILOŠEVIĆ KREATORK A JE BRENDA “OŠVICA”. INSPIRACIJU ZA UVEZIVANJE GRAFIČKOG I MODNOG DIZAJNA NAŠLA JE U VEZU CRNOGORSKE ŽENSKE NARODNE KOŠULJE. VEZ NA KOŠULJI IZRAZITO JE SPECIFIČAN I NAZIVA SE OŠVICA, A ODATLE I INSPIRACIJA ZA IME OVOG BRENDA

Marija Milošević VJEROVALA SAM U TO ŠTO RADIM Brend Ošvica izazvao je veliku pažnju. Istančanost umjetničkog senzibiliteta i vizije oživjelo je jednu priču veoma značajnu za kulturno nasljeđe. Kakva je vaša percepcija? Da li ste ponosni što je cijela priča naišla na takav odjek?

Od samog početka vjerovala sam u to što radim i očekivala sam da će proizvodi naići na podršku i ovakav odjek, zato što je crnogorskoj kulturnoj baštini nedostajao proizvod zaokružen u kvalitetu dizajna i izrade. Cjelokupni vizuelni identitet brenda „Ošvica” baziran je na tradicionalnom crnogorskom kostimu, koji kroz istraživanje posmatram višeslojno. Cilj mi nije bio da puko interpetiram tradiciju, već da pokušam da stvorim neku univerzalnu estetiku putem savremenog vizuelnog jezika. Koncipiranjem novog brenda i projektovanjem adekvatnog pakovanja, određeni djelovi ženske crnogorske narodne nošnje sada imaju bolju vidljivost i plasirani su kao artefakt Crne Gore.

Specifičnost crnogorskog veza i njegova posebnost nepresušno je nadahnuće. Na koji način vas je inspirisao i stvaralački pokrenuo?

Kroz razna istraživanja crnogorske narodne nošnje vidjela sam da su svi djelovi veoma elegantni i jednostavni i da njihovu posebnost čini vez, tačnije specifična vrsta crnogorskog veza, 132 | EXCLUSIVE

čiji grafizam može biti polazište za vizuelni razvoj brenda. Iz tog razloga odlučila sam da glavni element mog dizajna bude stilizovani vez „Ošvica“, koji je osnovni motiv kompletnog razvoja vizuala. Ženska crnogorska narodna košulja, poslužila mi je kao inspiracija da djelujem na polju grafičkog dizajna.

Cjelokupni vizuelni identitet brenda „Ošvica” baziran je na tradicionalnom crnogorskom kostimu, koji kroz istraživanje posmatram višeslojno Ujedinili ste umjetničku viziju i znanje. Da li smatrate da je to najbolji put ka uspjehu i ostvarivanju?

Smatram da je put do uspjeha prije svega kvalitet. A da bismo postigli kvalitet mora postojati jasna i precizna vizija, mnogo istraživanja kao i (podrazumijeva se) znanje struke. Tako da spoj svega toga zajedno mora dovesti i do ostvarenja te vizije.

S obzirom na to kakav ste uspjeh postigli sa Ošvicom i podršku, koja je uslijedila od Ministarstva kulture, da li planirate da nastavite da istražujete kulturnu baštinu i ponudite još zanimljivih proizvoda/artefakata?

Već su u izradi razni artefakti poput šolja, rokovnika... Stilizacijom i multipliciranjem određenih djelova veza stvaram dekorativne šare (pattern) koje kasnije primjenjujem na predmetima - artefaktima koji su namijenjeni široj potrošnji, a njihova uloga je da se na što bolji način izreklamira brend i predstavi publici.

Dizajn je dosljedan i oslanja se na upotrebu pattern-a koji formira različite tipove veza. Oni su zanimljivi, slobodni, razigrani, sa dozom elegancije koja je neophodna za cjelokupni vizuelni identitet.

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IZA PROJEKTA „SINONIM“ KOJI SE ODNOSI NA DIZAJN UMJETNIČKOG NAKITA, STOJI TIM DIZAJNERA I ARHITEK ATA KOJI ČINE MILOŠ RADULOVIĆ, MILENA RASPOPOVIĆ I ANĐELA RADULOVIĆ. ORIGINALNOM ESTETIKOM U DIZAJNIRANJU NAKITA „SINONIM“ JE BRZO NAIŠAO NA INTERESOVANJE LOK ALNOG TRŽIŠTA. TO JE BIO I RAZLOG DA MINISTARSTVO KULTURE KROZ PROGRAM „KREATIVNA CRNA GORA” PODRŽI OVAJ PROJEK AT U CILJU PROŠIRENJA DIJAPAZONA PROIZVODA I PLASMANA NA REGIONALNO TRŽIŠTE

Unikatni nakit koji stvarate i zajednička vizija kreirala je projekat „Sinonim“. Kako je došlo do saradnje i zašto ste odabrali Sinonim za naziv projekta?

Početak naše saradnje bio je utemeljen na sličnim kreativnim interesovanjima. Dobra atmosfera za vrijeme studija i pozivi naših struka, prethodili su tome da ideje u jednom trenutku sprovedemo u djelo. Kao jedna od prvobitnih zamisli bila je ta da pravimo nakit. Neobičan par minđuša koji smo dobili kao realizaciju pomenute ideje bio je posljedica specifičnosti stila koji dijelimo. Upravo zbog toga se nametnuo i naziv „Sinonim“ jer predstavlja nešto što ima isto značenje a različit oblik, baš kao i par minđuša koje mi nudimo. Par je sastavljen iz dva različita komada napravljena od istih elemenata koji na kraju čine cjelinu, u kojem je jedna minđuša „sinonim“ drugoj.

Na koji način ta saradnja funkcioniše i da li upravo vaša različitost proizvodi posebnost i upečatljivost proizvoda?

Sve troje učestvujemo u cjelokupnom procesu, traženju inspiracije, formiranju ideje i njenog ostvarenja. Različitosti naših ličnosti pozitivno doprinose svim ovim procesima jer sagledavamo problematiku iz tri različita ugla i na kraju donesemo zajedničku odluku. Ono što je dodatna prednost raznovrsnosti našeg tima jeste činjenica da se prilikom razmišljanja o pro134 | EXCLUSIVE

Miloš Radulović, Milena Raspopović i Anđela Radulović ISTO ZNAČENJE RAZLIČIT OBLIK

izvodu koji želimo da ponudimo ne fokusiramo konkretno na jednu ciljnu grupu, već gledamo da se u tom proizvodu pronađe svaki pojedinac i iskoristi ga kao sopstveno sredstvo izražavanja.

Koji motivi preovladavaju i koja je dominantna nit koja vas vodi kroz proces stvaranja? Da li je vaš nakit više od modnog dodatka?

Geometrijske forme ono su što preovladava u kompozicijama našeg nakita, ali se teži tome da se te forme slože kako bi bile asocijativnog karaktera. Tako imamo liniju Nefertiti za koju smo crpili inspiraciju iz egipatske kulture i mitologije, zahvaljujući kojima smo formirali određene kompozicije geometrijskih tijela ispraćene karakterističnim bojama. Slično je i sa serijom minđuša Maroko, za koje smo koristili karakterističnu arhitekturu kao nit koja se provlači kroz formu. Zahvaljujući neobičnom obliku, naš nakit sigurno se svrstava u više od modnog dodatka. Ono što želimo da podstaknemo kod ljudi jeste da iskoriste naš nakit kao izražajno sredstvo za određeno raspoloženje ili na primjer stav.

Ono što želimo da podstaknemo kod ljudi jeste da iskoriste naš nakit kao izražajno sredstvo za određeno raspoloženje ili na primjer, stav

Koliko su proces, tehnika i materijali koje koristite specifični?

Da li Vam je estetika primarna?

Estetika je nešto što se podrazumijeva i nemoguće je isključiti tokom procesa stvaranja. Ipak, ono čemu uvijek težimo jeste da predstavimo što kvalitetniji proizvod jer ne možemo bazirati dobar dizajn isključivo na tome da je primamljiv oku.

Iz tog razloga prije nego li dođemo do finalnog proizvoda, isprobavamo različite prototipove kako bismo uklonili sve nedostatke. Trenutni način izrade minđuša od lesonita i graverske plastike obuhvata niz različitih procesa, ali se uvijek trudimo da otkrijemo novu tehniku i neki novi materijal koji bi doprinio drugačijem i zanimljivijem izgledu.

Kako vidite Sinonim u budućnosti?U kojem smjeru planirate da se on razvija?

Iako se sam početak bazira na dizajnu nakita, ono čemu težimo jeste industrijski dizajn. Ono što želimo jeste da koncept „sinonima“ prenesemo na upotrebne predmete i otkrijemo šta se može stvoriti kada se formula „značenje je isto, a oblik različit“ primijeni na sferu industrijskog dizajna.

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UKLJUČITE MOZAK!

MI SMO GA ISKLJUČILI DRUGACIJA

RADIO

STANICA

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Creative Montenegro

Talented creators position Montenegro as a creative destination through their innovative projects and products. Due to this fact, the Ministry of Culture has, for the past two years, identified the creative industries and shifted the focus on their development within the project Creative Montenegro. The call requires creators to show creativity, a keen sense for aesthetics and market orientation. The best examples of this are the project Synonym, and the work of Iva Đurović and Marija Milošević

Author: Marina Strugar Photo: Ministry of Culture Montenegro EXCLUSIVE | 137

INDUSTRIAL DESIGNER IVA ĐUROVIĆ PRESENTED HER INNOVATIVE APPROACH TO PRODUCING FURNITURE IN A SERIES OF PRODUCTS “FORM 01,” WHICH DREW THE ATTENTION OF THE PROFESSIONAL INTERNATIONAL PUBLIC

Iva Đurović THE ROAD TO THE FINAL PRODUCT IS LONG

in the north. That’s how I started off, with materials that were familiar to me. Our region is known for rocks and beautiful landscapes, so therefore, I insist on different types of stone textures and wood. When it comes to producing newly thought-out pieces, the process is quite long. Sometimes creating a prototype can last several months. The reason for this is that paper withstands everything, but when it comes to realization, things are completely different. First, we have the conditions of statics that must be met, then the properties of the material, and in the end, unfortunately, maybe the biggest obstacle – the high limitations of production in Montenegro. Besides the fact that working out a prototype is time-consuming, I spend so much time on finding the right address when it comes production. Accordingly, I usually change certain details and adjust the production to what’s possible in our country. The road to the final product is long.

Your piece Coffee Table from series Form 01 got you an award at BAB and you participated at an international fair in Koln. The award was given to you as a student at the School of Applied Art in Belgrade. Is that a confirmation for you that you’re on the right path and that this path can be directed abroad?

Art exists so it can provoke a reaction in people. It’s only important that the observer remains indifferent. I was lucky enough that my first piece of furniture caused positive reactions with internationally acclaimed experts from my line of business, which, as a young person back then and insecure beginner, gave me encouragement to display my pieces and then to receive important recognitions. Also, in Koln, my Coffee Table Forma 01 appeared on the same platform with Vitro and other global brands of furniture. Certainly, my goal is to have the pieces I design internationally recognized, but my personal wish, though highly unattainable, is to have the production in Montenegro. There has been talk in the past to have Coffee Table bought out and produced in Taiwan. However, I want to stay stubborn for a few more years and try to export my pieces from my country.

Your approach to furniture design is copyright, with expressed fine art features. How would you describe the furniture you make? From where do you draw inspiration?

I’ve been working on the collection “Form 01” for a very long time, and Coffee Table was made in 2016. That was the first piece of furniture I dared to show to the public. Luckily, I only received positive criticism, as What challenges do you see in the development of industrial design in shown by the various presentations and a prestigious award. All of that the future? pushed me to continue creating more, so the floor lamp and dinning Our country is at the very start when it comes to furniture design, and room table came about, which I present for the very first time through industrial design in general. Great challenges are ahead of us to “create a the project Creative Montenegro. When it comes to inspiration, pattern is breeding ground,” to valorize the fresh energy of young creative people, my starting point. I start with two-dimensionas well as to give incentive to small and medium al drawings, turn them into three-dimensional size economy producers to modernize their apforms, and then assign them a function. So, There has been talk in the proach and connect themselves to the network every piece of my furniture has, above all, a of creative industries. Precisely, the project Crepast to have Coffee Table unique fine art touch through form, then it ative Montenegro opens up this field of action. bought out and produced in has function in application, and in the end, it

justifies its shape through materialization. My How much support does the call of Creative InTaiwan. However, I want to stay greatest inspiration is chaining the pattern, its dustries from the Ministry of Culture of Montenestubborn for a few more years copying in the mirror, rotating and scaling. I gro offer you and in what way can you improve and try to export my pieces use the same base for the floor lamp as I do your work and production through it? from my country for the dinning room table. So, one form can Given I’m someone who, regardless of their refcreate various pieces of furniture for different erences, is just getting started, the support from purposes. In the future, I’ll refine the floor lamp the Ministry means a lot to me. The goal is to and make it as a ceiling and wall light. To make a joke – my problem is start producing and selling my pieces in series, which are unique now. that in every form or drawing I see a possible piece of furniture.

The monetary means I’ve been provided with allowed me to make prototypes which I’ll later on develop into final products and thus start a What do you make the furniture out of? Is the choice of materials itself in small production, and then, hopefully, a big one. Also, I expect marketing accordance with your artistic approach and how much time is necessary support from the Ministry, as well as connecting with some important to make such unique pieces? purchase addresses. I closely monitored last year’s project Creative InForm dictates material. They follow each other and one can’t exist withdustries so hopefully it will be successful this year too. For the future out the other. In order to have a sound idea, you have to know the development of our projects, it would be of great importance to have a features of materials. When it comes to this collection, I chose a blend show room for all products in the Creative Industries that are the result of metal with wood and stone texture of granite ceramics. When you of the Ministry’s two-year project. I’m sure it could become a creative design a piece, it’s similar to preparing food - if you live on the seaside, point for creators, as well as an audience and potential buyers, which are you’ll probably make better sea fish specialties than someone who lives really missing right now in Montenegro.

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GRAPHIC DESIGNER MARIJA MILOŠEVIĆ IS THE CREATOR OF THE BRAND “OŠVICA.” SHE FOUND INSPIRATION FOR COMBINING BOTH GRAPHIC AND FASHION DESIGN WITH THE EMBROIDERY OF THE FEMALE MONTENEGRIN NATIONAL COSTUME. THE EMBROIDERY ON THE SHIRT IS VERY SPECIFIC AND IS CALLED OŠVICA, HENCE, THE INSPIRATION FOR THE BRAND’S NAME

Marija Milošević I’VE BELIEVED IN WHAT I DO

The brand Ošvica has gained a lot of attention. The refinement of artistic sensibility and vision has brought to life a story very important for the cultural heritage. What is your take on this?

Are you proud of the whole story gaining traction?

From the very beginning I’ve believed in what I do. I expected that my products would gain approval and have such an impact because Montenegrin cultural heritage was missing a high-quality product both in design and making. The overall You’ve united artistic vision and knowledge. Do you think it’s visual identity of the brand “Ošvica“ is based on the traditional the best way towards success and achievement?

Montenegrin costume, which I’ve analyzed on so many levels.

I think the road to success is, above all, about quality. And in My goal wasn’t to just interpret the tradition but to try and order to achieve quality there has to be a clear and precise vicreate a universal esthetic through a contemporary visual lansion, much research and (it goes without saying) expertise. So, guage. By conceptualizing the new brand and combining all of this must lead to achievprojecting adequate packaging, certain parts ing this vision. of the female Montenegrin national costume The overall visual now have better visibility and are placed as an Given that you’ve achieved such success identity of the brand artefact of Montenegro. with Ošvica and that you’ve had the sup“Ošvica“ is based on the port of the Ministry of Culture, do you plan traditional Montenegrin The specificity of the Montenegrin embroidery on continuing to explore the cultural heriand its uniqueness is an unfailing source of incostume, which I’ve tage and offer more interesting products/ spiration. In what way did it inspire you and artefacts? analyzed on so many creatively put you into motion?

Many different artefacts have been creatlevels Through researching Montenegrin national ed such as cups, planners… by style and costume, I noticed that all parts are very elmultiplication of certain parts of connecegant and simple and that their uniqueness lies in the emtions I create decorative patterns which are later applied to broidery, that is, in a specific type of Montenegrin embroidery things – artefacts which are intended for wider consumption. whose graphism can be a starting point for visual developTheir role is to advertise the brand and present it to the aument of the brand. That’s why I’ve decided that the main eledience in the best possible way. The design is consistent and ment of my design is stylish embroidery “Ošvica,” which is the relies on the use of a pattern formed by creating different basic motive of the complete development of the visual. The types of connections. They’re interesting, free, playful, and female Montenegrin national shirt served as an inspiration for have a touch of elegance that is necessary for the whole visual me to work in the field of graphic design. identity.

EXCLUSIVE | 139

BEHIND THE PROJECT “SYNONYM,” THE DESIGN OF ART JEWELRY, IS A TEAM OF DESIGNERS AND ARCHITECTS CONSISTING OF MILOŠ RADULOVIĆ, MILENA RASPOPOVIĆ AND ANĐELA RADULOVIĆ. THE AUTHENTIC ESTHETICS IN DESIGNING THIS JEWELRY HAS MADE “SYNONYM” QUICKLY STAND OUT IN THE LOCAL MARKET. THIS WAS ALSO A REASON WHY THE MINISTRY OF CULTURE SUPPORTED THIS PROJECT THROUGH “CREATIVE MONTENEGRO,” WITH THE AIM OF EXPANDING THE ARRAY OF PRODUCTS AND PLACEMENT IN THE REGIONAL MARKET

Miloš Radulović, Milena Raspopović and Anđela Radulović SAME MEANING DIFFERENT FORM

versity of our personalities positively contributes to all these processes because we look at issues from three different angles and, in the end, we make a joint decision. The additional advantage of our team being diverse is the fact that, while thinking about a product we want to offer, we don’t focus on a specific target group, but we try to have an individual relate to it and use it as their own means of exploring.

What motives prevail and what is a dominant thread leading you through the creative process? Is your jewelry more than accessories?

Geometric forms are what prevail in our jewelry compositions, but also, those forms strive to fit in, in order to have associative character. An example of this is our Nefertiti line, for which we derived inspiration from Egyptian culture and mythology, forming certain compositions of geometric shapes followed by distinctive colors. It’s also similar to a series of Maroko earrings, for which we used distinctive architecture as a thread running through the form. Thanks to the unusual form, our jewelry is certainly more than accessories. We try to encourage people to use our jewelry as a means of expression for certain moods or attitudes, for example.

A shared vision and the one-of-a-kind jewelry you make brought about the “Synonym” project. How did the collaboraHow much are the process, technique and materials you use tion start and why did you choose Synonym as the project’s specific? Is esthetics a priority for you? name?

Esthetics is something that’s implied and it cannot be tuned The beginning of our collaboration was founded on similar creout during the creative process. Yet, we always strive to present ative interests. Surrounded by a good atmosphere during our a product as high quality as possible because we can’t base a studies, we were being called to our vocation and we started good design off something that’s only eye appealing. For that putting our ideas into practice. One of the original ideas was reason, before we get to the final product, we try different proto make jewelry. An unusual pair of eartotypes in order to remove any shortcomrings we received for implementing this ings. The current way of making earrings out We try to encourage idea was the result of the specific style we of fiberboard and engraving plastic covers a people to use our jewelry share. This is how the name “Synonym” series of different processes, but we always came about; it stands for something hope to discover a new technique and new as a means of expression that has the same meaning but different material which would contribute to a differfor certain moods or form, just like this pair of earrings we offer. ent and interesting form. attitudes, for example The pair consists of two different pieces made of the same elements, which make How do you see Synonym in the future? a whole in the end. One earring is a “synonym” for the other.

What direction do you plan it to take?

Although the beginning itself is based off jewelry design, what In what way does this collaboration function and is it your diwe strive for is industrial design. What we want is for Synonym’s versity that makes products unique and authentic? concept to transfer to useful things and to discover what can All three of us participate in the overall process, looking for be achieved when the formula “same meaning and different inspiration, shaping an idea and its implementation. The diform” is applied to the area of industrial design.

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Exclusive Centar

STAR

Vaše novo mjesto ljepote USKORO U PODGORICI OTVARAJU SE VRATA NAJLUKSUZNIJEG CENTRA U REGIONU NAPRAVLJENOG PO UGLEDU NA NAJVEĆE SVJETSKE CENTRE ZA NJEGU LJEPOTE. EXCLUSIVE CENTAR STAR, OPREMLJEN PO NAJVEĆIM STANDARDIMA, UZ NAJSAVREMENIJU OPREMU I METODE RADA, U VLASNIŠTVU JE POZNATIH DOKTORKI MARIJANE I MILKE PUŠONJE. PROGRAM PO MJERI SVAKE SAVREMENE ŽENE KOJOJ JE ZDRAVLJE, LJEPOTA, K AO I NJEGOVAN IZGLED VAŽAN, JEDINSTVEN JE U OKRUŽENJU 142 | EXCLUSIVE

Doktorice Marijana i Milka potvrdile su svoje znanje i iskustvo u nehiruškoj estetskoj medicini kao vlasnice postojećeg Star centra, gdje su stekle mnogobrojne zadovoljne klijente. U novom centru nastaviće svoj rad uz nastojanje da ponude najsavremenije tretmane i unaprijede svoj rad

KLIJENTIMA SU NA RASPOLAGANJU: • NAJSAVREMENIJI DIODNI LASER ZA EPILACIJU I PODMLAĐIVANJE • LUKSUZNE LED MASKE • HYDRAFACIJAL - TRETMAN ČIŠĆENJA I PODMLAĐIVANJA • OBLIKOVANJE TIJELA VENTUZAMA • RELAX MASAŽE LICA I TIJELA • ANTICELULIT MASAŽE

ČUDOTVORNE LED MASKE Najnoviji hit u svijetu ljepote su LED maske. Ova terapija lica objedinjava svjetlo i boje koje peglaju bore, uklanjaju bubuljice i fleke, ali i druge nepravilnosti na licu. Sa ovim inovativnim tretmanom postiže se potpuna regeneracija kože. Pored toga što rješava estetske (akne, mitiseri, ožiljci od bubuljica), sa Led maskama obrazi postaju mekani i sjajni. Prednost ovog tretmana u odnosu druge koji su namjeni za njegu lica je što se njime postižu dugoročni rezultati zbog čega je postao omiljen u svijetu. Led maska može i izbijeliti kožu lica i ukloniti nedostatke.

To se prije svega odnosi na odstranjivanje staračkih pjega i hiperpigmentacije kože koja stari. U zavisnosti od godina i tipa starenja lica, ubrzaće proizvodnju elastina.

TRETMAN VENTUZAMA ZA SAVRŠENO OBLIKOVANO TIJELO Još jedan tretman izdvaja se iz ponude ovog luksuznog centra, posebno popularan u ovom periodu kada svi priželjkuju savršeno tijelo bez masnih naslaga i celulita. Iz Exclusive Centra Star preporučuju vam tretman ventuzama. To je drevni način liječenja, odnosno oblikovanja tela, koji potiče iz Kine. Ventuze su zapravo male staklene teglice kojima se izvodi tretman, odnosno masaža. Tretman se zasniva na stvaranju vakuuma između tijela i teglica, a potom se teglicama koje su pod va-

kumom vrši masaža na problematičnim djelovima tijela. Pored toga što će oblikovati vaše tijelo, a koža postati zategnuta i elastična, tretman ventuzama je odličan i za zdravlje. Njime se mogu izvući toksini iz tijela, pospiješiti protok limfe i ubrzati metabolizam.

LJEPOTA JE STVAR IZBORA Moto uspješnih doktorki Marijane i Milke Pušonja glasi: Ljepota nije stvar sudbine i godina - ljepota je stvar izbora. I upravo u novom luksuznom centru sve će biti podređeno da u prijatnoj atmosferi, uz maksimalnu stručnost i profesionalni pristup, žene i muškarci dobiju njegovan izgled kojem teže. Svi ljubitelji ljepote, njege i zdravlja dobiće novo mjesto po svojoj mjeri i svjetskim standardima.

Exclusive Center STAR, Adresa: Ul. Vaka Đurovića 82/5, Tel: 067 067 780

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Exclusive Centar

STAR

Your new place of beauty A DOOR TO THE MOST LUXURIOUS BEAUTY CENTER IN THE REGION, MADE ACCORDING TO GLOBAL STANDARDS, IS SOON TO BE OPENED IN PODGORICA. EXCLUSIVE CENTAR STAR, FURNISHED WITH STATE-OF-THE-ART EQUIPMENT AND OFFERING THE HIGHEST QUALITY TREATMENTS, IS OWNED BY THE FAMOUS DOCTORS MARIJANA AND MILK A PUÅ ONJA. A PROGRAM TAILORED BY ANY MODERN WOMAN WHOSE HEALTH, BEAUTY AND WELL-GROOMED APPEARANCE IS IMPORTANT, IS UNIQUE IN THE REGION 144 | EXCLUSIVE

CLIENTS WILL HAVE THE FOLLOWING AT THEIR DISPOSAL: - ADVANCED DIODE LASER FOR EPILATION AND REJUVENATION - LUXURIOUS LED MASKS - HYDRAFACIAL - REJUVENATION AND CLEANSING TREATMENT - BODY-SCULPTING WITH CUPPING TREATMENT (VENTUZA) - FACE AND BODY RELAXATION MASSAGE - ANTI-CELLULITE MASSAGE

Doctors Marijana and Milka proved their knowledge and experience in non-surgical aesthetic medicine as the owners of existing Star Center, where they’ve managed to bring in satisfied customers. They’ll continue their work at the new center with an effort to offer advanced treatments and improve their work MIRACULOUS LED MASKS The most advanced trend in the beauty world are LED masks.

This therapy incorporates light and colors, flattening wrinkles, removing acne and spots, and also other face irregularities.

With this innovative treatment complete skin regeneration is achieved. Besides solving aesthetic issues (acne, blackheads, scars from acne), cheeks become softer and shinier with LED masks. The advantage of this treatment as compared to others intended for face care is that long-term results are achieved, which is why it has become a favorite around the world. A LED mask can also bleach out the face skin and remove deficiencies. That pertains to, above all, removing age spots and hyperpigmentation of aging skin. Depending on age and type of skin, it speeds up the production of elastin.

CUPPING TREATMENT FOR A PERFECTLY SCULPTED BODY This is another treatment that stands out from the offers of this luxurious center, and it’s especially popular in this period when everybody wants a body without fat deposits and cellulite. At the Exclusive Centar Star they recommend the cupping treatment. It’s an ancient method of body-sculpting, which originates from China. Ventuzas are actually small glass jars used

for the treatment, that is, a massage. It’s based on creating a vacuum between the body and jars, and then, the jars, which are in a vacuum, are used to massage the most problematic body parts. Besides being able to shape your body, your skin will also tighten. This cupping treatment is excellent healthwise as well, as it can extract toxins from the body, induce the lymph flow and speed up metabolism.

BEAUTY IS A MATTER OF CHOICE The motto of the successful doctors Marijana and Milka Pušonja reads: Beauty isn’t a matter of destiny or age - beauty is a matter of choice. And precisely at this center, in a relaxing atmosphere, with maximum competence and professionalism, everything will be subjected to women and men having the well-groomed appearance they strive for. All lovers of beauty, self-care and health, will enjoy a new place tailored to them and according to global standards.

Exclusive Center STAR, Adresa: Ul. Vaka Đurovića 82/5, Tel: 067 067 780

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Jednodnevni izleti - avantura i uživanje

u prirodi

Day tour - adventure

and enjoying nature

Foto: NTOCG

Čari kajtinga

The fun of kiting

Povoljni uslovi za kajting - široka plaža, stabilni bočni vjetar, idealno morsko dno sačinjeno od sitnog pijeska bez kamenja ili grebena, Veliku plažu u Ulcinju učinili su jednom od najpoželjnijih destinacija za ljubitelje ovog sporta iz cijelog svijeta.

Nekada je bilo potrebno veliko umijeće za savladavanje ove vještine, a sada je zahvaljujući školama, instruktorima i opremi sve umnogome olakšano. Ipak, kajting je i dalje opasan, naročito za početnike koji misle da sve tehnike mogu sami da savladaju. Iako djeluje kao da je predodređen za mušku populaciju, posljednjih godina, žene ne zaostaju u interesovanju.

Favorable kiting conditions – a wide beach, stable crosswind, an ideal sea bottom made of fine sand without rocks or reef - have made Velika Plaza in Ulcinj one of the most preferred destinations for lovers of this sport around the world. Once it took great skill to master kite surfing, but nowadays, thanks to schools, instructors and equipment, everything has been made much easier. Yet, kiting is still dangerous, especially for beginners who think they can master all techniques by themselves. Even though it seems it’s made for the male population, women are becoming more and more interested in it too.

InfoPlus

InfoPlus

Početnički kurs traje desetak sati ili tri-četiri dana Donja starosna granica za polaznike je 11 godina Početniku koji dolazi na obuku potrebni su raspoloženje i kupaći kostim, ostalo dobija u školi: kajt (padobran), bord (daska) i pojas za koji je kajt privezan Pokretačka snaga isključivo je prirodni vjetar

Beginner’s course lasts ten hours or three to four days Minimum age for participants is 11 A beginner coming to the training needs a good mood and a swimsuit; everything else is provided by the school: kite (parachute), board, and belt which the kite is attached to.

Driving force is natural wind only

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Jahanje kroz planinske predjele Do najljepših planinskih predjela u Crnoj Gori možete stići i ako se odlučite za turu obilaska sa konjima. Jahanje u čarobnoj planinskoj atmosferi, posjeta jezera, katuna, uživanje u autentičnoj crnogorskoj kuhinji nezaboravan je događaj. Više od avanture. Bar na kratko možete osjetiti ćud planine i silinu njene prirode, njenog čudesnog i ljekovitog bilja koji raste u ovim predjelima...

InfoPlus Ova tura omogućava vam i jahanje konja i druženje sa ovim predivnim životinjama. Aktivnost i užitak. Ture su uglavnom prilagođene i početnicima i iskusnim jahačima.

Izvor: instagram

Horseback riding through mountain areas You can reach the most beautiful mountain areas in Montenegro if you decide to go on a horseback tour. Horseback riding in a magical mountain atmosphere, visiting lakes, katuns, and enjoying authentic Montenegrin cuisine is an unforgettable experience. It’s more than an adventure. You can feel, at least for a short while, the mountain’s temper and the power of nature, and see the wonderful medicinal plants growing in these regions...

InfoPlus This tour gives you the opportunity to horseback ride and hang out with these gorgeous animals. Activity and enjoyment. Tours are adapted to both beginners and experienced riders.

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Foto: Miloš Samardžić

Ronjenje u Jadranskom moru Crna Gora ima mnogo interesantnih mjesta za ronjenje. Možete li da zamislite ljepše proveden dan od istraživanja morskih dubina i ljepota Jadranskog mora? Možete se opredjeliti za ronjenje na dah, ronjenje sa bocom, kao i podvodno fotografisanje i orjentisanje. Kada zaronite, čeka vas nezaboravan doživljaj počev od prirodnih pećina sa jedinstvenim koralima, potopljeni ratni brodovi i avioni.Stručnjaci preporučuju posjetu pećini Mikovića, koja se nalazi kod zaliva Bigovica, Barska rivijera, kao i lokacija Antične amfore u istoj oblasti. Od podvodnih pećina posjetite pećinu Posejdon ili Krekavicu, koje se nalaze u blizini poluostrva Luštica.

InfoPlus Greben na ostrvu tvrđave Mamula, greben Donkova seka, greben Kraljičine plaže još su neke od atraktivnijih lokacija za ronjenje.

Scuba-diving in the Adriatic Sea Montenegro has many interesting places for scuba diving. Can you imagine a day better spent than by exploring the depths and beauties of the Adriatic Sea? You can opt for free diving, diving with a tank, as well as underwater photography and orientation. When you dive in, an incredible experience is awaiting you, starting from natural caves with unique corals, to sunken warships and airplanes. Experts recommend visiting Mikovića cave located at the Bigovica Bay in Bar Riviera, as well as the Antic amphora in the same region. Of submarine caves, you should visit Poseidon cave or Krekavica located near peninsula Luštica.

InfoPlus The ridge on island fortress Mamula, Donkova Seka ridge, and Queen’s Beach ridge are some of the hot locations for scuba diving.

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Tatjana Radanović Felberg

PUT cvijeća

U carstvu ikebana Tatjane Radanović Felberg vladaju ljepota, harmonija, poezija i filozofija. Tatjanu je put iz Podgorice vodio u Beograd gdje je završila Filološki fakultet (engleski, književnost i španski jezik), a zatim je doktorirala lingvistiku na Univerzitetu u Oslu. Radi kao profesorica na univerzitetu Oslo Met Oslo Metropolitan University, Odsjek za internacionalne studije i prevođenje. Predaje kurseve iz oblasti primijenjene lingvistike i interkulturalne komunikacije (istorija usmenog i pismenog prevođenja, prevođenje u kompleksnim kontekstima). Intezivno se bavi humanitarnim radom. Uz sve to, ikebana je važan segment njenog života više od 20 godina Piše: Marina Strugar

Kako ste se pronašli u svijetu ikebane i kako je ova japanska umjetnost postala vaše opredjeljenje?

- Riječ ikebana zaintrigirala me davno još za vrijeme studentskih dana kad sam prvi put čula Balaševićevu pjesmu o „njegovoj maloj koja u Japanu pravi ikebanu“.

Moja potraga za učiteljicom ikebane (na japanskom sensei), trajala je neko152 | EXCLUSIVE

liko decenija. Tek sam u Norveškoj prije dvadeset godina uspjela, preko japanske ambasade, da pronađem moju sensei.

Od tada redovno pohađam časove i radionice kako u Norveškoj, tako i u Japanu i drugim zemljama. I sama sam postala sensei, te kad god mi moje zanimanje profesorice lingvistike na univerzitetu u Oslu dopusti, predajem i držim radioni-

ce ikebane. Uspjela sam čak da održim i jednu radionicu u Podgorici prije par godina, a predajem ikebanu i na daljinu, preko interneta. To je bilo divno iskustvo.

Ikebana je više od aranžiranja cvijeća, ona je meditacija u pokretu. Pojasnite nam tu vrstu specijalne povezanosti...

- Sama riječ ikebana sastavljena je od

dvije riječi -ikeru i hana, što se prevodi kao aranžiranje cvijeća, ali i kao davanje novog života biljnom materijalu. Običaj pravljenja ikebane vezuje se za budistički običaj postavljanja cvjetnih darova ispred statue Bude. Cvijeće koje se diže u vis prema nebu postaje vremenom simbol uzdizanja molitvi prema nebu. Ova povezanost religije i ikebane vremenom je oslabila, međutim meditativni aspekt u ikebani ostao je kao veoma važan dio ove umjetnosti. Zato je ikebana za mene meditacija u pokretu i to u svim fazama njene izrade. Dok tražim materijal za ikebanu u prirodi ja se usredsređujem na to mjesto i taj trenutak u kojem se nalazim.

Pažljivo posmatram grane i pronalazim njihove prirodne linije kretanja. Zamišljam kako bi mi koja grana stajala u aranžmanu. Pazim kako kidam grane da ne bih pokvarila izgled drveta ili grma. Zatim, tražim podobnu vazu. U tišini ili uz zvuke neke opuštajuće muzike mjerim i postavljam grane u određene uglove.

Dok se pravi ikebana, nema žurbe. Potrebna je prisutnost i mir kako bi se moglo komunicirati sa granama i cvijećem.

Po pravilima klasične ikebane, postoje tri glavna elementa, tri glavne linije koje predstavljaju nebo, čovjeka i zemlju.Tako je svaka ikebana kosmos u malom koji mi reprodukujemo. Odnos između ova tri elementa može da varira u zavisnosti od toga kako ih postavimo u aranžmanu. Na primjer, ponekad je čovjek iznad neba i zemlje, a u nekim aranžmanima ga nema. Na taj način ikebana nas tjera na filozofska razmišljanja o nama samima i o našem mjestu u prirodi.

U Japanu postoji cijela nauka posvećena ovoj umjetnosti, kao i tri škole. Po čemu su karakteristične i koja je vama najbliža?

- Da, u Japanu postoji više stotina škola ikebane od kojih su najpoznatije tri: Ikenobo, Ohara i Sogetsu (izgovara se Sogecu). Ja pripadam školi Sogetsu koja je relativno mlada škola nastala 1927. godine.

Ona se smatra inovativnom, modernom školom koja prati razvoj u drugim umjetnostima. Tako možete vidjeti i apstraktne, surealistične i avangardne ikebane. Moto škole je isto tako inovativan - svako može da napravi ikebanu, od bilo kojeg materijala, bilo kada i bio gdje u svijetu. Pošto su ostale škole ikebane do tada insistirale da samo nasljednici određenih učitelja mogu da se bave ikebanom, ovo je bila

Tatjana je položila ispit za sensei (učiteljicu) 2014. godine i još dva ispita za naredne stepenove. Redovno izlaže, drži radionice i časove ikebane. Svoja znanja i iskustva objedinila je u knjizi „Ikebana-put cvijeća“, dok preko interneta drži časove ikebane. Vodi stranicu i blog na www.putcvijeca.com , dok na njenim Instragram i FB profilima tatjanafelberg možete uživati u divnim aranžmanima ove talenovane i posvećene umjetnice nova, demokratska misao. Do 1897. godine ikebanom su se bavili isključivo muškarci i to sveštenici, a i samuraji su pravili ikebanu kao dio svoje ratničke obuke.

Pravljenje ikebane im je pomagalo da postignu harmoniju duha.

Koje sve čudesne tajne krije ova drevna umjetnost?

- Imate pravo kada ih nazivate tajnama.

Ikebana se pojavljuje u 6. vijeku, ali se prvi, oskudni zapisi o tome kako se pravi ikebana pojavljuju tek 1445. godine.

A tek u prošlom vijeku raste broj knjiga koje otkrivaju tajne ikebane. Obično se pod tajnama podvode tehnički način postavljanja grana i cvijeća, znanje o tome kako se produžava život cvijeću, te uglovi i omjeri materijala koji se koriste.

Danas se većina tajni moje škole nalazi u pet udžbenika koje morate proći da biste polagali ispit kako bi postali sensei.

Međutim, u Japanu se smatra da ovakvu vrstu umjetnosti ne možete naučiti bez dobrog senseia. Uvijek postoje neke tajne koje ostaju između učenika i senseia.

Zbog toge se taj odnos smatra veoma važnim i sensei se veoma poštuje, zato što vam je on ili ona glavni pratilac na vašem putu cvijeća.

aranžira iris zato što je uspravan i podsjeća na mač čime se simbolizuje rast i zdravlje, a za slavljenje Nove godine aranžira se bor, bambus i cvijet šljive zato što simbolišu snagu, izdržljivost i hrabrost.

A ovo su sve osobine koje želimo metaforički da prenesemo našim dragima za uspješnu i sretnu novu godinu. Ikebana se uvijek povezuje i sa drugim japanskim umjetnostima. Često se ikebane prave uz kaligrafije, japanske drvoreze, zatim krase enterijere soba za ispijanje čaja, prave se kao ilustracija haiku poezije i tako dalje.

Svaka od ovih umjetnosti zahtijeva da se bolje sa njom upoznamo i tako nas približava Japanu. Jedna od lekcija u mojoj školi je da sami napišemo haiku ili pjesme inspirisane haiku poezijom i da nakon toga napravimo ikebanu. Šta po vašem mišljenju mora da sadrži idealno napravljena ikebana?

- Idealno napravljena ikebana za mene je ikebana koja pokazuje dio vas i vaših

Koliko ste se kroz bavljenje ovom umjetnošću približili Japanu i njegovoj kulturi?

- Kada se bavite ikebanom neminovno je da se približite i Japanu. Filozofija koja je osnova bavljenja ikebanom vezana je za japanski odnos prema prirodi. Priroda je čovjekovo osnovno stanište i svi elementi u prirodi, kao što su rijeke, planine, doline, smatraju se i staništem prirodnih duhova koji se zovu komi, a prema duhovima se treba odnositi sa poštovanjem.

Priroda se sistematski slavi kroz rituale i festivale. Svaki festival u Japanu povezan je sa određenom vrstom cvijeća koja raste u doba održavanja relevantnih festivala. Tako se, na primjer, za Festival djece EXCLUSIVE | 153

Po pravilima klasične ikebane, postoje tri glavna elementa, tri glavne linije koje predstavljaju nebo, čovjeka i zemlju

Marka Ra

osjećanja. To može da bude samo jedna grana postavljena tako da njena linija izaziva osjećaj čežnje ili optimizma.

Međutim, da bismo mogli da se izrazimo kroz ikebanu, potrebno je, kao i u svakoj umjetnosti, da vježbamo, da eksperimentišemo sa raznim materijalima i sa vlastitim osjećanjima. Potrebno je da naučimo šta da izaberemo, a šta da odbacimo, čemu da se posvetimo baš u tom trenutku stvaranja. Na taj način bolje upoznajemo sebe.

Da li imate poseban ritual pri odabiru cvijeća, imate li omiljene vrste, kao i one sa kojim ne volite da radite i zašto?

- Nemam poseban ritual odabira cvijeća.

Svako cvijeće se može aranžirati i svako predstavlja izazov. Mene posebno privlači neugledno poljsko cvijeće, ono koje je toliko nježno i malo da ga prosto previdimo, a kad se malo bolje zagledamo i kad ga aranžiramo tako da ga učinimo vidljivim, otkrivamo novi, čarobni svijet.

Lično volim da se oprobavam u raznim stilovima - od klasičnog, preko modernog do apstraktnog. Svaki stil odgovara određenom raspoloženju i određenom stanju u prirodi. Zato su nam potrebni svi stilovi - svaki u svoje određeno vrijeme.

Naučna istraživanja pokazuju da biljke i komunikacija sa njima djeluju pozitivno na smanjivanje stresa kod ljudi. Kakvo je Vaše mišljenje?

- Smatram da mi ovo i intuitivno znamo - boravak u prirodi doprinosi našem 154 | EXCLUSIVE

opuštanju, a time i boljem zdravlju. Japanski fenomen koji je postao popularan posljednjih godina shinrin-yoku, ili slobodno prevedeno „kupanje u šumi“, zasnovan je na nizu naučnih eksperimenata. Rezultati ukazuju na to da su ispitanici u toku boravka u šumi imali, između ostalog, smanjen krvni pritisak i puls i smanjenje koncentracije hormona stresa kortizola. Oni su sami naveli da se osjećaju mirnije, svježije i manje anksiozno. Meni je u ovim istraživanjima posebno zapao za oko eksperiment sa aranžiranjem cvijeća. Eksperiment se

sproveo među srednjoškolcima, zdravstvenim radnicama i radnicima koji rade u kancelarijama. Svaki od ispitanika posmatrao je specijalnu sobu sa i bez cvjetnog aranžmana u periodu od četiri minuta. Dok su posmatrali, mjeren im je pritisak, puls i nivo aktivnosti simpatičkog i parasimpatičkog nervnog sistema.

Nakon toga su ispitanici intervjuisani.

Ukratko rečeno, rezultati ukazuju na to da se samo posmatranjem cvijeća povećava opuštenost organizma i smanjuje stres. A zamislite šta se tek dešava dok sami stvarate ikebanu.

adovića 16, Podgorica, Crna Gora grafogroup@t-com.me tel: +382 20 512 827

Marka Radovića 16, Podgorica, Crna Gora grafogroup@t-com.me tel: +382 20 512 827

Marka Radovića 16, Podgorica, Crna Gora grafogroup@t-com.me tel: +382 20 512 827

Marka Radovića 16, Podgorica, Crna Gora grafogroup@t-com.me tel: +382 20 512 827

Marka Radovića 16, Podgorica, Crna Gora · e-mail: grafogroup@t-com.me · tel: +382 20 512 827

EXCLUSIVE | 155

Tatjana Radanović Felberg

The way of

FLOWERS

Down the thin spring moon chirps are sliding down its sigh - a bird unknown.

Haiku by Tatjana R. Felberg

In Tatjana Radanović Felberg’s kingdom of ikebana beauty, harmony, poetry and philosophy flourish. The road from Podgorica took Tatjana to Belgrade where she graduated from the University of Belgrade, Faculty of Philology (English, Literature and Spanish), and then she got a PhD in Linguistics at the University of Oslo.

She works as an associate professor at the Oslo Metropolitan University, Department of International Studies and Translation. She teaches Applied Linguistics and Intercultural Communication (History of Interpretation and Translation, Translation in Complex Contexts). She deals intensively with humanitarian work. Alongside that, Ikebana has been a very important segment of her life for more than 20 years 156 | EXCLUSIVE

How did you discover yourself in the world of Ikebana and how did this Japanese art become your occupation?

The word Ikebana intrigued me a long time ago during my college days when I first heard it in the Balašević’s song “about his girl making Ikebana in Japan.”

My pursuit for an Ikebana teacher (sensei in Japanese) lasted several decades.

And not until 20 years ago in Norway did I manage to find my sensei through a Japanese embassy. I’ve been attending classes and workshops regularly ever since, in Norway, Japan and in other countries as well. I’ve become a sensei myself, and whenever my occupation as a Linguistics professor at the University of Oslo allows me, I teach and give Ikebana workshops. I even managed to give a workshop in Podgorica a few years ago, and I also teach remotely via the Internet.

It has been an amazing experience.

Ikebana is more than just the arrangement of flowers; it’s also mediation in motion. Please, explain this type of special connection to us…

The word itself Ikebana comprises two words - ikeru and hana, which translates into arrangement of flowers, but also, breathing new life into plant material.

The custom of making Ikebana is related to a Buddhist custom of placing flower gifts in front of a Buddha statue. Flowers rising up towards the sky in time become a symbol of uplifting prayers to heaven.

This connection between religion and Ikebana weakened over time; however, the meditative aspect in Ikebana has remained a very important part of this art. That’s why for me Ikebana is meditation in motion in all phases of creation.

While searching for materials in nature, I focus on the particular spot and moment I’m in, carefully observing branches and finding their natural lines of movement.

I imagine how a branch would fit in my arrangement. I take care of how I cut branches and than I look for a suitable vase. In silence or listening to the sounds of relaxing music, I measure and place branches in different angles. When making Ikebana, there’s no rush. Focus and peace are required in order to communicate with branches and flowers. According to the rules of classic Ikebana, there are three elements, three major lines which represent the heaven, man and

earth. So, each Ikebana is the universe in a nutshell that we recreate. The relation among these three elements can vary depending on how we place them in an arrangement. For example, sometimes man is between the heaven and earth, while some arrangements may not have it at all. In this way, Ikebana makes us think about ourselves and our place in nature from a philosophical perspective.

In Japan there’s an entire science dedicated to this art, and three schools as well. What are they characterized by and which one is the closest to you?

Yes, there are several hundred Ikebana schools in Japan, of which the most famous are: Ikenobo, Ohara and Sogetsu. I belong to Sogetsu school, which is a relatively new school founded in 1927. It’s considered the most innovative, modern school which follows developments in other arts, so you can find abstract, surreal and avant-garde Ikebanas here.

The school’s motto is about innovation everyone can make Ikebana, out of any

Tatjana passed a sensei exam (teacher) in 2014 and two more exams after that for the next levels. She regularly holds exhibits, workshops and Ikebana classes. She consolidated her knowledge and experience in her book “Ikebana-Way of Flowers.” She gives Ikebana classes online and she also manages a page and blog on www.putcvijeca.com, while on her Instagram and FB profiles, tatjanafelberg, you can enjoy the beautiful flower arrangements of this talented and committed artist material, at anytime and anywhere in the world. Since other schools insisted that only successors of certain teachers could practice Ikebana, Sogestu school brought a new democratic way of thinking. Until 1897, Ikebana was done exclusively by men, priests at that, or samurais who made Ikebana as part of their warrior training, helping them achieve harmony of the spirit.

What wondrous secrets does this ancient art hide?

You’re right calling them secrets. Ikebana was introduced in the 6th century, but the first sparse records on how it was made originated in 1445. And it wasn’t before the last century that the number of books revealing secrets of Ikebana started increasing. Those secrets usually EXCLUSIVE | 157

included the technical manner of placing branches and flowers, knowledge on how to prolong flowers’ life expectancy, as well as angles and measures of the materials used. Nowadays, most secrets of my school are contained in five course books, which you have to go through in order to take the exam on how to become a sensei. However, in Japan it is believed that this type of art cannot be learned without a good sensei. There are always some secrets which remain between a student and sensei. That’s why this relationship is considered very important and the sensei is highly respected, because he or she is the main companion on your way of flowers.

How did you, by doing this art, get close to Japan and its culture?

When you create Ikebana it’s inevitable that you also get close to Japan.

The philosophy underlying Ikebana is connected to the Japanese relation towards nature. Nature is man’s basic habitat and all elements in nature, such as rivers, mountains, and meadows, are considered a habitat of spirits, or komi in Japanese. And one should treat spirits with respect. Nature is systematically celebrated through rituals and festivals.

Every festival in Japan is related to a specific type of flower blooming at a particular time. For instance, the iris is arranged for the Children’s Festival because it stands straight and reminds us of a sword which symbolizes growth and health. For New Year’s, pine, bam158 | EXCLUSIVE

boo and plum blossom are arranged because they symbolize strength, stamina and courage.

Those are the characteristics we metaphorically want to transfer to our dear ones for a successful and happy New Year.

Ikebana is often related to other Japanese arts.

It’s often made to complement calligraphy or Japanese woodblock prints, or it’s also used as an illustration for haiku poetry, or used to adorn the interior of a room for tea ceremony. Each of these arts requires us to get to know it better and therefore brings us closer to Japanese culture.

One of the lessons in my school is to write haiku or songs inspired by haiku poetry all by ourselves and make Ikebana afterwards.

What does a perfectly made Ikebana need to have, according to you?

To me, an ideally made Ikebana shows a part of you and your feelings. It can be just one branch placed in a way that its line incites a sense of yearning or optimism. However, in order to be able to express ourselves through Ikebana, we need to practice, as any other art, to experiment with different materials and our own feelings. We need to learn what to choose and what to cast aside, what to turn ourselves into in the precise moment of making. That’s how we get to know ourselves better.

Do you have a special ritual while choosing flowers? Do you have any favorite flowers or sorts you don’t like to work with and why?

I don’t have a special ritual of choosing flowers. All flowers can be arranged and pose a challenge. I’m particularly drawn to wildflowers, the ones that are so gentle and often overlooked. When we look closer and arrange them to make them visible, we discover a new magical world. I personally like to try new styles - from classical, through modern to abstract. Every style corresponds to a

certain mood and certain state in nature.

That’s why we need all styles - each at their right time.

Scientific research shows that plants and communication with them positively reduce stress in people. What’s your opinion?

I think we know this intuitively - being in nature contributes to our relaxation, and therefore better health. The Japanese phenomenon that has become popular in recent years shinrin-yoku, or roughly translated “forest bathing,” is based on a series of scientific experiments. The results point to the fact that subjects while in the woods, among other things, had lower blood pressure and pulse, and lower concentrations of the stress hormone cortisol. They themselves stated that they felt calmer, fresher and less anxious. What really stood out to me in this research was an experiment with flower arrangements. The experiment was carried out with high school students, health workers and workers in offices. Each subject observed a particular room with and without a flower arrangement in a four-minute timeframe. While observing, their pressure was measured, pulse and the level of the activity of the sympathetic and parasympathetic nervous systems. Afterwards the subjects were interviewed. In short, the results showed that observing flowers increases the body’s relaxation and reduces stress.

So imagine what happens when you make Ikebana.

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