7 digital marketing strategies you should consider for boosting your online presence
1.SEO & PPC - Search engine optimization is one of the most effective digital marketing strategies today. It is the process of improving your Website so that it ranks highly in search engine results for keywords and phrases related to your brand. SEO aims to direct more traffic to your website from the target audience, who is actively searching for their products and services. Targeting through specific keywords leads to immense traffic from your users on the website which drives high leads and conversions. Pay-per-click advertising is another effective strategy to drive traffic to your website. In PPC advertising, you pay for every click your ad receives, which means you only pay when someone clicks your ad and visits your website. The most popular platform for PPC advertising is Google Ads, which allows businesses to target specific keywords and demographics.
2. Content Marketing - Content marketing is another very popular strategy used for digital advertising in India as well as in other parts of the world. The focus is to connect with your audience through engaging content which includes blogs, posts, infographics, videos, and more. This adds more value to the consumers as the content will be engaging and targeted with specific keywords that will be relevant and helpful to the targeted audience.
3.Email Marketing - Email marketing is the most cost-effective way of advertising on digital platforms. This type of marketing focuses on providing
the audience with valuable information which they may or may not need, but it
customers as well as gain new customers and by segmenting your audience, you can create a personalized campaign, thus establishing trust and loyalty from the consumers.
4.Social Media Marketing - Social Media marketing and
advertising is one of the most popular digital marketing strategies that is widely used by all types of businesses. It allows you to target specific demographics and interests, making it an effective way to reach your ideal audience. Social media platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. offer businesses a unique opportunity to target their audience with advertising, thus increasing brand awareness and conversions. Through creating informational, promotional, and content, the company can build its reputation and increase its visibility among the target audience.
5.Influencer Marketing
- Influencer marketing is another go-to digital marketing strategy that helps to drive high revenue. In this marketing, influencers promote products and services on social media platforms like Instagram, Facebook, Youtube, etc. Influencers have a loyal following and this will help businesses to reach their target audience. This type of marketing is the most proven way to reach the intended audience faster and thus increase brand awareness and leads.
6.In-app Marketing - In-app advertising and marketing is the newest and most proven effective digital marketing strategy for businesses. It refers to the marketing campaign that is developed and strategically positioned within a mobile application. This type of marketing is highly effective for customer engagement, increasing brand awareness and brand loyalty.
7. OTT Marketing - OTT advertising or marketing is the type of advertising delivered directly to the audience over the internet through streaming video services such as smart or connected TVs (CTV). It is typically delivered through subscription-based and ad-free supporting streaming channels such as Alt Balaji, Jio Cinema, Hotstar, Zee5, etc. OTT advertising platforms allow for highly targeted advertising through the various ad formats available on the platform and also provide detailed analytic on audience engagement and ad performance.
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