Editor’s Desk
Being a successful business owner is complex; it requires a lot of effort, commitment, and resolve. However, it is possible. If you look around, you may find innumerable instances of people who battled to make their businesses successful. Being in the right frame of mind is just as crucial; you must be able to think creatively and outside the box to solve problems. This distinguishes successful companies from those that fail.
The focus of "The Visionary Financial Leaders of 2025" within The Excellence CEO Edition is on up-and-coming companies and individuals who are changing the world. We've selected some of the firms and businesspeople who are genuinely moving the needle in terms of inspiration and empowerment. Their success stories and the paths they took to get there are incredibly motivating. We can all benefit from their way of thinking and unconventional ideas.
Henry Ford, for instance, is the most well-known businessman in the automobile sector. He dramatically transformed the auto industry and ensured that his tale would go down in history as one of the most motivating examples of achievement. He sought financing from a businessman after starting his enterprise, but the latter ultimately disbanded it, leaving him with nothing. However, he was committed to finishing what he had begun and sought excellence. He tried again to convince the same investor to give him another chance, but he was unsuccessful. He persisted despite these repeated failures and finally unveiled the Model A in 1904, never looking back.
Although each of these people had a unique story to tell, they all have one thing in common: they were able to think creatively and find answers to issues that no one else at the time was considering. This is the difference between success and failure.
The key to success is having the vision to look beyond what is immediately in front of you. It involves taking chances, thinking outside the box, and being determined to see things through. This is the focus of the companies and divisions highlighted in this issue of Excellence-CEO.
This edition is for you if you're seeking inspiration to launch your business or just some basic advice on how to succeed.
We hope that reading about these remarkable individuals and their businesses will motivate you to realize your aspirations. And keep in mind that if they could achieve it, so can you. So get yourself a lovely hot cup of tea, relax, and take a sip. For Any Queries Contact with us info@excellenceceo.com
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SHELLEY NADEL: A FRESH APPROACH TO FINANCE
In 2016, Nadel launched her own independent financial planning company, which is now part of Radian Partners, LLC, a nationally recognized, concierge financial planning firm that allows her to expand her impact while maintaining the client-first philosophy that defines her work.
Shelley Nadel’s professional journey to becoming a leader in financial services is a testament to her resilience and vision. With a Bachelors’ degree from Dartmouth College and Master of Public Affairs from the University of Texas, she spent two decades serving in federal government roles and nonprofit organizations before transitioning into finance in 2007
What sets Nadel apart is her unwavering commitment to client empowerment. Her work is built on transparency, empathy, and dedication to customized solutions that align with each client’s unique financial goals. Rejecting cookie-cutter financial advice, she ensures that financial planning remains approachable and jargon-free. She understands that by making complex financial concepts accessible, clients can make more informed and confident decisions about their financial future.
MAKING FINANCE ENGAGING WITH FOOD & FINANCE
One of Nadel’s most innovative contributions to financial education is her initiative Food & Finance with Shelley She blends financial concepts with relatable food and cooking analogies, breaking down barriers to financial literacy particularly for women who may feel alienated by traditional financial jargon. Through this unique framework, she transforms complex financial topics using the familiar language of food, making them easier to grasp and apply.
Her upcoming book, Financial Power: A Culinary Guide to Mastering Your Money (working title), builds on this foundation, presenting key financial principles in a digestible and practical format. By drawing direct connections between financial strategies and the everyday act of cooking, Nadel creates an engaging and accessible path to financial freedom, helping readers develop confidence in their decisions around money - one bite at a time.
NAVIGATING INDUSTRY CHALLENGES WITH INNOVATION
Nadel is acutely aware of the challenges facing the financial industry today and in the years ahead. As artificial intelligence reshapes the profession, she remains focused on leveraging technology to enhance efficiency without compromising client confidentiality or the highly personalized nature of financial advising. She understands that as automation increases, maintaining a humancentered, customized approach is more crucial than ever to avoid the commoditization of financial services.
In an era of growing cybersecurity and identity theft threats, Nadel prioritizes robust protections to safeguard her clients’ sensitive data She recognizes that with more digital touchpoints in financial services, ensuring security and trust is paramount.
Beyond technology, she is also a vocal advocate for the future of the industry. With a significant portion of today’s financial advisors aging out of the profession and the field still lacking diversity Nadel is committed to fostering the next generation. She champions the inclusion of younger, more diverse advisors to better reflect and serve an increasingly varied client base Additionally, she is passionate about addressing the widespread lack of financial literacy, believing that stronger education and accessibility to financial guidance are key to empowering individuals to take control of their financial futures.
THE STRENGTH OF RADIAN PARTNERS AND THE IMPORTANCE
OF RISK-TAKING
Nadel says the biggest strength of Radian Partners is its vision for a more expansive advisory model one that addresses every way that money impacts clients’ lives. This model includes advanced risk management and legacy planning, business support services, such as HR and technology, customer service departments, and impactful succession planning for both current and future advisors on the team.
When it comes to risk-taking, Nadel doesn’t define risk in the traditional sense. To her, the most significant "risk" she took was the initial leap into financial advising 18 years ago. Every step after that was simply forward momentum. The real risk, she believes, is in standing still and resisting change. She particularly encourages women to step outside their comfort zones, as embracing change is essential for both career advancement and personal growth. "We must not only be open to change but welcome it Otherwise, life will disappoint us and prevent us from achieving our highest purpose.”
LEADERSHIP ROOTED IN EMPATHY
AND VULNERABILITY
Nadel firmly believes that empathy is fundamental to her success. Money is an incredibly personal topic, and financial concerns can be paralyzing. She prioritizes truly listening to her clients - acknowledging their fears, anxieties, aspirations, and goals – and takes a slow, deliberative process to implementing any changes.
Empathy, however, isn’t just reserved for clients. Nadel stresses that leaders must also have empathy for themselves. Perfection is an illusion, and without granting oneself grace, it’s impossible to extend authentic empathy to others.
Vulnerability is another trait that plays a crucial role in her leadership She recognizes that admitting mistakes to clients is difficult but necessary. Avoiding tough conversations or hiding missteps erodes trust and confidence. Instead, she embraces candor, knowing that clients expect honesty, not perfection. Taking ownership of mistakes fosters stronger relationships built on transparency and trust and gives clients the confidence to fully commit to implementing their plan.
Another way she practices vulnerability is by openly discussing her own financial missteps. By sharing personal experiences, she helps clients let go of guilt over past decisions and empowers them to move forward with confidence.The word “shame” has no place in Shelley’s world.
AMBITIOUS GOALS FOR THE FUTURE
Looking ahead, Nadel is focused on expanding her reach and influence with a multi-faceted approach to growth She aims to significantly increase her firm’s assets under management with an ambitious goal of quadrupling them before eventually transitioning her practice to new ownership.
In addition to scaling her financial advisory business, she plans to publish multiple books, including those that further explore the connection between food and money, using her signature culinary metaphors to make financial concepts more accessible. To extend this theme, she envisions launching a digital series featuring guest chefs, where she will delve into the parallels between smart financial planning and strategic cooking
By maintaining her specialized focus on executive women and their partners, she continues to refine her services, enhance client engagement, and establish a lasting legacy within the financial industry
ADVICE FOR ASPIRING PROFESSIONALS
Forthoselookingtoexcel intheircareers—whether infinanceoranyindustry —Nadeloffersvaluable advicebasedonherown experiences:
Trust yourself, your team, and your clients to do the right thing. Success is built on mutual trust and confidence.
Look at life from the perspective of abundance, not scarcity. A mindset of abundance fosters growth, resilience, and opportunities. Listen to that voice inside you If something feels right for you, it likely is and the opposite holds true as well. Do not let other people’s opinions guide your actions. Confidence in your own path is crucial to longterm success. You are your own best advocate. Speak up for yourself, seize opportunities, and take ownership of your professional growth.
ALegacyofFinancial Empowerment
Shelley Nadel is not just transforming how financial advice is delivered; she is redefining what it means to be a trusted advisor. By integrating financial literacy with real-life experiences and making the industry more inclusive, she is paving the way for a new era of financial empowerment. With her innovative mindset and dedication, she continues to inspire clients and colleagues alike, proving that true leadership lies in both vision and action.
Securities offered through Lion Street Financial, LLC (LSF), Member FINRA and SIPC. Investment Advisory Services offered through Csenge Advisory Group. Lion Street Financial is not affiliated with Radian Partners, LLC. or Csenge Advisory Group.
Kelly Bagla
KELLY BAGLA: CRAFTING LEGAL EXCELLENCE, ONE SUCCESS STORY AT A TIME
Building a fresh venture as an entrepreneur is a challenging endeavor comprising many tasks and complexities. The journey is marked by a complex interplay between ambition and uncertainty, requiring unwavering commitment and fortitude. From conceiving an d f
Venturing into the realm of launching a new business, entrepreneur Kelly Bagla embarked on an exhilarating journey fueled by innovation, unwavering determination, and a clear vision for the road ahead. Kelly Bagla is an international award-winning business and securities attorney with over 17 years of experience d g excellent legal assistance to and international clients. Kelly's s assisting entrepreneurs in running, and growing their es with the proper legal structure contracts. Kelly has four books to t and has been recognized by agazines for her success, y, and commitment in assisting owners.
OF BAGLA M
ablished with a clear and noble their American Dream. Kelly's support without hidden agendas, s for services rendered”, as
The title of "Queen of business law" has been attributed to Kelly Bagla. Kelly Bagla is a distinguished professional with a robust educational and career journey She successfully graduated from Law School in 2004 and embarked on an enriching tenure at Baker & McKenzie from 2004 to 2008.
Subsequently, in 2009, Kelly joined the prestigious Bagla Law Firm, APC Her diverse accomplishments include winning the Miss San Diego BODYBUILDER title in 2010, followed by her pioneering invention of Eardorables® in 2014 Demonstrating her multifaceted talents, she emerged as the victor on the TV show TOYBOX in 2017.
Notably, Kelly Bagla is a prolific author, with the release of her fourth book, "GoLegalYourself! (2nd Edition)" in 2019 Her exceptional contributions were recognized with the Best International Law Firm Award for three consecutive years, culminating in 2020 Furthermore, she garnered acclaim in her local community, achieving the 'Best Business Legal Services' honor in Carlsbad/Oceanside in 2022, an achievement that led to her induction into the Hall of Fame Kelly Bagla's journey exemplifies a relentless pursuit of excellence across diverse fields, cementing her as a remarkable professional and visionary
SERVICES AND GOODS OFFERED BY BAGLA LAW FIRM
At Bagla Law Firm, APC , a unique and exceptional range of services and goods distinguished by their core principles are offered. This business stands out with the innovative FLAT RATE FEE PRICING model, ensuring transparency and predictability for its clients What truly sets them apart is the quality of interactions their clients experience at every stage – interactions that are both pleasant and highly productive Backed by over two decades of experience, they bring not only the expertise of assisting entrepreneurs but the invaluable perspective of being a successful entrepreneur themselves What truly differentiates their Products/Services from competitors is that while many legal professionals have an academic background, they go beyond that. As Kelly said, “When you come to Bagla Law Firm, APC., you not only get someone who ‘talks the talk’, but your legal team is comprised of an unstoppable knockout attorney who has ‘walked the walk’. The same walk our clients are currently traversing. you're not just getting legal counsel – you're gaining a dedicated legal team led by a powerhouse attorney who has walked the same path you're on”.
NURTURING CLIENT SATISFACTION, STRATEGIC VISION, AND ENDURING GROWTH
Currently, Bagla firm has no plans for introducing new products or services, nor do they seek to modify the existing ones. The established system ensures client satisfaction and unparalleled work quality, and they adhere to the principle of not fixing what isn't broken The evidence lies in their 100+ Google Reviews. Their long-term strategic vision for the company revolves around identifying exceptional talent and collaborating with them to make American Dreams a commonplace success story. Over the next three to five years, the firm’s aim is to maintain our current path of growth and success Their key priorities to achieve this involves unwavering adherence to our core values: strict legal compliance, delivering unparalleled products/services to clients, ensuring shareholder satisfaction, and valuing our staff exceptionally This time-tested recipe ensures a fail-proof approach that guides their journey forward.
They foster a close-knit community encompassing both our employees and clients, all of whom are driven entrepreneurs and an integral part of our select circle. Their team is united by a shared commitment to success, with everyone invested in the collective well-being The ethos of their cohesive group ensures that each individual, handpicked for their excellence, genuinely contributes to their common goal of achievement Together, we thrive
The greatest current strength lies in the firm is discerning client selection and genuine commitment to assistance The most pivotal risk undertaken was establishing Bagla Law Firm, driven by a belief in revolutionizing business law practices The conviction in turning that belief into reality has led them to a successful decadelong journey of achieving our goals adeptly and exceptionally.
Looking back on this journey, the Bagla Law firm serves as proof that having a clear vision, staying dedicated, and taking bold risks can lead to great achievements. By carefully choosing clients, staying committed to their mission, and always striving to do better, the firm has reached a remarkable position today It has become a shining example of success and excellence in the world of business law, reflecting the core values it was built upon
NAVIGATING CHALLENGES: BUILDING A DREAM TEAM FOR SUCCESS
The foremost challenge in their industry currently, and potentially in the future, is sourcing the right talent. The workload has expanded significantly, and ensuring alignment with their values is paramount. Identifying individuals who offer distinct value and complement their team has grown increasingly complex over time A vital insight for fellow entrepreneurs: having the right teammates by your side can be transformative
A prevalent obstacle we face is the constraint of time. This sentiment is exemplified by one of our attorney's assistants who becomes so engrossed in her role that she loses track of hours, needing a gentle reminder to conclude her day. Our team's genuine passion for their work transforms challenges into opportunities, as the adage goes: when you're fueled by passion, it transcends mere work
KELLY BAGLA'S HOLISTIC LEADERSHIP VISION
Kelly Bagla firmly holds the belief that traits such as empathy and vulnerability have little room to thrive within the dynamic landscape of her industry As a leader, she sets a precedent that exceeds the standards expected of her employees, leaving no space for mediocrity Her unwavering commitment to nurturing a thriving workplace environment extends beyond conventional norms Kelly understands that fostering workplace motivation and enhancing productivity requires more than just rigid protocols; it entails addressing the holistic well-being of her team.
By providing the necessary creature comforts, she ensures that her team operates in an environment that not only meets their professional needs but also promotes their contentment, health, and overall wellbeing This deliberate approach to holistic team care translates into a workforce that consistently outperforms expectations, driven by the harmony between personal fulfillment and professional success
EMBRACING DIFFERENCES, ELEVATING EXCELLENCE:
THE PATH TO UNFILTERED INNOVATION AND CLIENT SATISFACTION
At Kelly's firm, the approach to disagreements and criticism is characterized by a genuine openness and unwavering objectivity. This approach is rooted in a profound understanding of the intrinsic value that diverse perspectives bring to the table. To ensure a well-rounded and thorough decision-making process, the practice of soliciting unfiltered opinions from every level of the organization is a regular and essential occurrence
The bedrock of her firm's commitment lies in its dedication to customer satisfaction. This commitment translates into a profound belief that every interaction, no matter how small or seemingly routine, is a unique opportunity to cultivate a positive, gratifying, and ultimately productive experience This perspective is not just a guideline; it's a guiding principle It is upheld by the unwavering dedication to placing the best interests of clients at the forefront of every action, every strategy, and every interaction.
Kelly's firm stands as a testament to the notion that this holistic approach, interwoven with the tenet of prioritizing clients' welfare, is not just a superficial add-on Rather, it's an integral cornerstone of their service philosophy – an unwavering commitment that shapes their culture, their actions, and their continued success.
VHARNESSING FEEDBACK: EMPOWERING SUCCESS THROUGH ACTION
AND INSPIRATION
Client feedback holds a significant influence on the company's strategy, particularly given the consistent stream of positive responses they've received. This resounding affirmation propels them to persist on their proven path. To aspiring business individuals, Kelly offers some pieces of advice, “Begin, take action, and cease procrastination” Do not forget to seize the moment and materialize your aspirations, echoing the sentiment of accomplished entrepreneur Bruce Lee – "There is no TRY. There is DO or DO NOT. No TRY."
Roberta Perry
FROMAFREELANCERTOACEOOFA
SKINCAREBRAND ANINSPIRINGSTORYOFROBERTAPERRY
Roberta Perry, the creative force behind ScrubzBody Skin Care, embarked on an incredible journey that epitomizes the American Dream Her unconventional career path, spanning graphic design, freelancing, telecom sales, and marketing, armed her with a versatile skill set. But it was her personal quest for a natural remedy to combat her own dry, flaky skin that set the stage for her remarkable journey into skincare. From the heart of her own kitchen, ScrubzBody Skin Care was born, fueled by a passionate mission to deliver products that are not only kind to your skin but to the planet as well
Join us as we take you inside ScrubzBody Skin Care's soul and the mind of the lady behind it all.
AJOURNEYOFTRANSFORMATION
Roberta's expedition commenced with a Bachelor of Fine Arts in graphics and a successful stint in the design world. Her journey took an unconventional turn, transitioning into freelancing, and later navigating through the intriguing realm of telecom sales. Subsequently, her role as a marketing director for an adult education company unveiled invaluable lessons that laid the foundation for ScrubzBody Skin Care. "All of these stepping stones were the path I needed to start ScrubzBody Skin Care."
INSPIRATION BEHIND SCRUBZBODY SKIN CARE
Frustrated by the lack of natural skincare options for her dry, flaky skin, she embarked on a mission to create products that aligned with her values. In May 2006, Roberta sold her very first jar of ScrubzBody, a product born out of her quest for a natural solution for dry, flaky skin. The official birthdate of her company is June 23, 2006, when she got her business license.
"I needed something better and more natural for my own flaky, dry skin and busy lifestyle than what I was finding in the stores."
Roberta's determination to find a better solution led to her kitchen, where she began crafting scrubs and skincare products. Her commitment to eco-consciousness and the well-being of her customers is evident as she emphasizes,
"We must transform the fashion industry, not just for ourselves but for the planet. It's not a choice; it's a responsibility."
The birth of ScrubzBody Skin Care wasn't just about starting a business; it was about fulfilling a personal mission. Her journey started at home and expanded to a small store. Roberta poured her creativity and dedication into creating products that are not only effective but also gentle and versatile
"We whip our scrubs enough to be gentle for the face and private parts, so one product is really all you need to clean, polish, and moisturize. Plus, you can shave with the oils, so no shaving cream or lotion is necessary."
All great things take time and Roberta is a testament to this statement. Her passion and previous job experience have led her to where she is now.
"I took a risk and spent money I didn't have in the beginning. It took years before I became profitable."
A FRESH APPROACH TO SKINCARE
ScrubzBody Skin Care products distinguish themselves by offering an experience rather than just products. The scrubs are designed to be gentle, and versatile enough for the face and even intimate parts, making them a one-stop solution for cleansing, polishing, and moisturizing. They even serve as a shaving substitute, doing away with the need for additional creams or lotions.
"We whip our scrubs enough to be gentle for the face and private parts, so one product is really all you need to clean, polish, and moisturize.Plus,youcanshavewiththeoils,so no shaving cream or lotion is necessary, " Robertapassionatelyexplains.
Moreover, the balms and lotions from ScrubzBody have no added water and are made entirely of Shea butter and plant oils.
CONTINUOUS INNOVATION
Innovation is the heart of ScrubzBody Skin Care. Their recent introduction of the Cubez Cubed Scrub, a portable solution for onthe-go skincare, has been well received. This spring, they plan to launch the "Bye Bye Bugz" roll-on, offering an effective and convenient solution to repel insects.
"We recently introduced our Cubez Cubed Scrub, a portable way to take the natural scrub experience with you on the go. This spring, we will be adding a Bye Bye Bugz roll-on to the line. We have it as a lotion already, but a take-with-you roll-on will be an easy way to keep bugs away quickly and on the spot."
NAVIGATING CHALLENGES AND EMBRACING STRENGTHS
Roberta recognizes the importance of D2C emails in today's competitive marketing landscape, especially for small businesses with little resources. She thinks this plan is crucial to their ultimate success.
"Competition for eyes on your brand and keeping up on social media and things like that, without spending for ads, is probably the biggest challenge right now. Marketing on a budget is a constant struggle. That is why I like direct-to-consumer emails best. It is a way for me to maintain more control and speak directly to my customers. If social media or other channels fail, owning my email list is key."
The biggest strength of ScrubzBody Skin Care is its unwavering commitment to customer service and loyalty. The personal connection they foster with customers sets them apart.
"Customer service and loyalty is by far our biggest strength. We make fabulous, hand-crafted, skin-happy products as well."
BUILDING A COHESIVE TEAM
Roberta thinks her team must have a set of agreed principles. Wendy, her closest friend, and her late sister, Michelle, were instrumental in making the office a pleasant and productive place to work.
Strong collaboration is highlighted by the fact that disagreements are settled via honest dialogue and consideration for one another.
"I am lucky to have begun my journey with my late sister, Michelle, and now I have my best friend, Wendy, from growing up, as my production manager. Having people who love and respect and want the same things means my business is and was always in good hands."
"If there is a disagreement, we work it out. Michelle and I would fight each other on occasion, but Wendy and I have our strengths so we never really disagree. She does certain things way better than I do and vice-versa, so it just works."
As for other staff, they are all part-time employees, and they are trained exceptionally well to ensure efficiency and uphold the high standards set by ScrubzBody Skin Care.
CUSTOMER-CENTRIC PHILOSOPHY
For Roberta, customer satisfaction isn't just a priority; it's a way of life. Treating customers like friends, understanding their unique needs, creating distinctive fragrances, and being transparent are all part of her strategy to take customer service to the next level. Customer feedback directly influences the company ' s strategy, allowing ScrubzBody to evolve based on the needs and desires of its loyal following.
"Treating people like friends more than customers is our magic potion. Asking and listening to what our customer needs as opposed to pushing a sale on them goes a long way. "
ROBERTA’S MESSAGE FOR ASPIRING ENTREPRENEURS
Roberta's journey from a background in graphics to founding a successful skincare company offers valuable insights for aspiring entrepreneurs. Her advice is clear: prioritize long-term relationships over short-term gains. Strive to make friends and lifelong customers, and always put your best foot forward, not just the cheapest.
"My goal is to keep growing organically in the retail space, and create not only a place for people to purchase private/white label products, but a whole mentorship program."
When it comes to eco-friendly beauty and real customer service, ScrubzBody Skin service is the gold standard. ScrubzBody Skin Care and its founder, Roberta Perry, have raised the standard in a market where customer service and quality products make all the difference.
Her journey is an inspiration for all young generations and aspiring entrepreneurs that hard work and consistency always pay off. All you need is a CAN DO attitude.
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