Marketing Moments TOP 10
MARCH 2025
1. CREATIVE EXAMPLES | Heart Month Campaign
SOCIAL MEDIA
CAMPAIGN RESULTS
As a result of the Heart Month campaigns, our service line leaders are reporting that the number of appointments are increasing in February - after the previous three months of declining visits. (Data will be finalized in midMarch).
RADIO SHOW
GRAPHIC - WEBSITE & YOUTUBE CHANNEL
“PULSE” :15 AND :30 COMMERCIALS
CREATIVE EXAMPLES | SYSTEMWIDE
FASTERCARE CAMPAIGN RESULTS
As a result of a more focused geographic effort for FasterCare digital ads, we saw a 10.5% increase in FasterCare visits, when comparing January 2025 vs. January 2024 with the largest increase (263 visits) at the Slippery Rock location.
Urgent Care
2. SITUATIONAL CAMPAIGNS
GEOFENCING SHARON PCP OFFICES
Local Primary Care offices in the Sharon area were geofenced to target cardiac/vascular ads to patients and staff, leading to information on New Castle multispecialty office.
RANDI TURKEWITZ, MD | OBSTETRICS & GYNECOLOGY
SATURDAY, MARCH 29, 2025
Driver Campaigns | IDENTIFYING 2
COMING SOON 3. MICRO CAMPAIGNS
25,000
SCREENINGS CONDUCTED USING LOWDOSE CT SCANS
CONGRATULATIONS 20162025
ADVANCED LUNG CENTER
25,000 LUNG SCREENING SCANS
The Westmoreland Area Advanced Lung Center celebrated reaching the milestone of 25,000 lung scans. Tactics to share included an employee celebration, media release, internal communication and social media (highest reach post of the month - most shared post of the month).
SYSTEM MILESTONE: OPEN HEART SURGERIES
BUTLER MEMORIAL HOSPITAL: CATH LAB EXPANDED SERVICES
LATROBE HOSPITAL: STS 3-STAR RATING THORACIC SURGERY
5. SIGNAGE REBRAND | Update
1 MAPS | Providing our Framework
6. OUTREACH - COMMUNITY Activities, Lives Touched, Screenings Performed
LATROBE ROTARY PRESENTATION
WESTMORELAND HOSPITAL PHARMACY RIBBON CUTTING
WESTMORELAND COUNTY CHAMBER OF COMMERCE STATE OF THE COUNTY
BUTLER MEMORIAL HOSPITAL CAREER DAY
CLARION HOSPITAL BLOOD DRIVE
7. OUTREACH - PHYSICIAN LIAISON
DR. LUCAS HELLER ENDOCRINOLOGY, NORWIN
DR. BRANDON REPKO INTERVENTIONAL RADIOLOGY, BUTLER
DR. DAISUKE KANEYUKI CARDIOTHORACIC SURGERY, WESTMORELAND
8. DATA DRIVEN DECISIONS
The Pulse Video Male/Female Voices, Social Media Analytics
We continue to utilize staff opinions to help finesse campaigns - choosing between the male/female voice was challenging as the male voice claimed both Best Video and Least Favorite overall. An A/B Facebook test revealed a 50/50 split between male and female, so both were used in the campaign - as different versions (30 and 15 sec).
Social media analytics are being used to identify trends in the most “liked” and “shared” content to increase organic share of voice across all accounts.
9. GOOGLE TRENDS
BHS, Excela Health, Independence Health System
10. MARKETING PROJECT REQUESTS
