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WELCOME

B R A N D N A R R AT I V E EPISODE 1


P H O T O J A C O B V E R S U S YO S E M I T E VA L L E Y, C A L I F O R N I A

INTRO

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PURPOSE

THE RUMPL BRAND W I L L M AT U R E & CHANGE

With Ga i n e d E x p e r i e n c e & Insight This narrative is our starting point and foundation. It is designed for those whose creativity, imagination, and expertise will help us produce purposeful content, communications, experiences, and products for many years to come.

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INDEX

IDEAS / TOOLS / PRACTICE

0 0

CONTENTS

01

OUR IDEAS

Definition 12 • Beginnings 14 Experience 16 • Vision 18 B e i n g 2 0 • S h ow i n g 2 2

03

OUR PRACTICE

E nv i ro n m e n t s 6 0 L i v i n g S p a c e s 7 8 • C h i l l Zo n e s 1 0 0 S u b j e c t s 1 1 8 • E xc u r s i o n s 1 3 4 P ro j e c t s 1 6 0

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OUR TOOLS

Ae s t h e t i c 2 6 • I m a g e r y 3 0 N a m e 4 2 • Vo i c e 4 4 Identity 50

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OUR IDEAS. OUR TOOLS. OUR PRACTICE. P H O T O W Y L I E R O B I N S O N S A LT F L AT S , U TA H


P H OTO R O B S C H A N Z J O S H UA T R E E , C A L I F O R N I A


W H AT I S R U M P L ? W H E R E D I D I T S TA R T ? WHEN DO YOU RUMPL? WHY IS THIS NOVEL? WHO IS RUMPL? H O W D O W E R E L AT E ?

Our Ideas


P H OTO R O B S C H A N Z J O S H UA T R E E , C A L I F O R N I A

DEFINITION

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DEFINITION

W H AT I S R U M P L ?

Design, Lifestyle, & I nn o va t i o n .

Rumpl is a company that makes incredibly cozy stuff. We tell our story with images we have taken of our travels and those sent to us from our friends all over the world. We use innovative materials and design thinking to re-imagine everyday homeware as a richer experience that goes beyond the four walls of the traditional home.

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BEGINNINGS

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BEGINNINGS

I T S TA R T E D

ON A ROAD TRIP

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After several months using their homemade blankets, Wylie and Nick both realized that they had stumbled onto an idea much grander than just a sleeping bag blanket.

“ Th e i d e a o f ‘ H o m e ’ wa s ra p i d l y e x p a n d i n g , a n d t ra d i t i o n a l h o m e wa r e p ro d u c t s ha d n o t a d a p t e d . ” On a surf and ski trip through California in 2013, our founders Wylie and Nick were sleeping in their car, several miles up a dirt road near a secret hot spring. They awoke the next morning in subzero temperatures with a car that wouldn’t start. Far outside of cell reception, and confronted with an impossibly long walk into town, they decided to bundle up in their sleeping bags and drink whiskey while they waited for someone else to show up.

The entire homewear industry was dated, consumers were unimpressed by available products, and there were no ‘cool’ brands to speak of. Most importantly, the idea of “home” was rapidly expanding, and traditional homeware products had not adapted. The Rumpl Brand was born.

Minutes turned to hours, and in that time the conversation took an unexpected turn to the subject of bedding. Cozy and warm in their sleeping bags, the two acknowledged how much better the materials felt and performed than what was on their beds back home. A resolve was made to create a “sleeping bag blanket” and the idea for the first Rumpl product was born.

This is our vibe.

This narrative will allow others to speak our language, paint our pictures, and walk in our shoes.

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P H OTO R OX A N N A F R O E S E C H I L L I WA C K , B R I T I S H C O L U M B I A

EXPERIENCE

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EXPERIENCE

WHEN DO YOU RUMPL?

AFTER IT It doesn’t matter if it’s running an extra mile, setting up camp, or long hours at work. There is doing it, and then there is what we call After It. After It is when shoes are kicked off, comfy-pants are slipped into, beers are cracked open, and you can relax knowing you’ve totally earned it. Rumpl is an activity agnostic brand. We care as much about the hardcore mountain climber as we do about the casual jogger. Regardless of what you do, Rumpl eases you into your aprés-activity. We make the After It experience comfortable, familiar, and purposeful.

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VISION

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VISION

W h y Th i s i s N o v e l We design products that support the After It experience, and we call them “Active Homewear.” Active Homewear™ utilizes advances in material technology developed for specialized outdoor gear and activewear, and applies them to everyday products for indoor or outdoor use. When technical gear is too much and conventional doesn’t cut it, this emerging category of products provide comfort and performance in perfect balance. Our vision is to create products that blur the line between indoor comfort and outdoor performance, with the end goal to provide “home comforts,” wherever home may be.

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P H OTO W Y L I E R O B I N S O N S A N F R A N C I S C O, C A L I F O R N I A

WE CALL IT ACTIVE HOMEWEAR

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P H O T O W Y L I E R O B I N S O N S A N TA C R U Z , C A L I F O R N I A

BEING

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RUMPL IS A HUMAN BRAND

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BEING

Who is Rumpl Eyes that see beauty, innovation, and creativity indoors and out. We articulate what we see into a universal language that is understood by all. Ears that hear customer feedback, community desires, and the world around us. Listening provides us with the necessary information for forecasts and predictions that help guide our actions. A mouth that talks to our customers, community, and partners. We are transparent, inclusive, and helpful. A heart that feels care, consideration, and empathy in action, design, and speech. We are humble experts and a friend to all. We are open to changes and new ideas. Hands that make objects with rigor, obsession, and intention. Rumpl products serve a purpose and are thoughtfully constructed to support the After It mantra. A body that reacts and adjusts based on results. We rely on the proof found in data to move our company forward and derive new ideas and tactics. Feet that stand on a foundation of experience and knowledge gained from observing and doing. Moving forward requires solid footing and agility.

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SHOWING

0 6

SHOWING

How We Connect Context is what sets the stage for our brand. We depict our subjects and products in real, relatable moments in time through words, images, and events. Practicing what we preach is an essential part of the Rumpl brand. Our inspiration is not found behind a screen, but rather in the field using our products and imagining what’s next. These experiences allow us to understand customer needs, refine old products, create new ones, and produce content that is completely authentic.

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P H O T O A L I VA G N I N I D U R A N G O , C O L O R A D O

R E L ATA B L E M O M E N T S pg

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W H AT I S O U R A E S T H E T I C ? HOW DO WE CHOOSE OUR IMAGERY? WHY IS RUMPL OUR NAME? HOW DOES OUR VOICE SOUND? HOW DO WE PRESENT OUR IDENTITY?

O u r To o l s


P H OTO T H E B U S A N D U S O N T H E R OA D I N S O U T H A M E R I C A


P H OTO R O B S C H A N Z J O S H UA T R E E , C A L I F O R N I A

AESTHETIC

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AESTHETIC

How We Look The Rumpl aesthetic is comfortable, achievable, familiar, and ageless. Our aesthetic informs imagery, product, and voice. They are ideal moments frozen in time.

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AESTHETIC

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P H O T O L A R R Y B U C C I O U TA H

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OL OS L S/ / P PRRAACCTT II C CE I D EI D A ES A /S T/ OT O

IMAGERY

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IMAGERY

H o w We C a p t u r e Products are not the subject, the moment is. Visuals are a window into our heart. We dream about the moments our photo subjects are living. These images are real and candid, even voyeuristic, but never staged.

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P H O T O G R A E M E O W S I A N S K I U C L U E L E T, B R I T I S H C O L U M B I A

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P H OTO J O H N A S U N C I O N F O R T F U N S TO N , C A L I F O R N I A

IMAGERY

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IDEAS / TOOLS / PRACTICE

IMAGERY

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P H O T O A L I VA G N I N I L A S A L M O U N TA I N S , U TA H

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P H O T O A L I VA G N I N I S I LV E R T O N , C O L O R A D O

IMAGERY

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Motion Adds Life To O u r I m a g e r y

Motion is an ingredient that brings energy and lightheartedness to our content. It best describes a product’s behavior, tactility, and weight.

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IDEAS / TOOLS / PRACTICE

IMAGERY

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P H O T O T H O M A S W O O D S O N T E T O N VA L L E Y, W YO M I N G

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IDEAS / TOOLS / PRACTICE

IMAGERY

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P H O T O R O B S C H A N Z W YAT T R E S I D E N C E , C A L I F O R N I A

NAME

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NAME

H o w We S o u n d Rumpl is a noun, a verb, and an adjective. You can Rumpl anywhere, even in the most modern environments. A Rumpl looks casual, careless, and easy. It’s Rumpled.

M y R u m p l L i v e s i n M y C a r. I R u m p l Un d e r t h e S t a r s . I Ke e p m y B e d R u m p l e d .

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IDEAS / TOOLS / PRACTICE

VOICE

04

VOICE

How We Speak We are approachable and friendly in an intense, expert-driven outdoor industry. We are bold and fearless in a timid, stuffy homewear industry. We are jokesters and often juvenile, but never a bully. We are revelers and love to party, but always include everyone. We are experienced and accomplished, but never a know-it-all.

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IDEAS / TOOLS / PRACTICE

VOICE

Fu nn y, c l e v e r, c o l l o q u i a l , a n d y o u t h f u l . A b i t o f a j o k e s t e r.

a

Keep up the good work out there, guys. Coffee will be ready in, like, 10 minutes when I get up, right? @AlisonVagnini

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b

Paddled so fast I ran this thing aground. @JoeySchusler


B R A N D N A R R AT I V E

EPISODE : 01

N e v e r t o o c o o l , n e v e r a k n o w - i t - a l l , a n d n e v e r b ra g g i n g . A humble expert.

c

If you ask us, the best part of a hike is kicking off the boots, airing

d

The Via Feratta in Telluride, CO. is a must-do easy adventure.

out the dogs, and cracking the evening’s first beer. That is the

@GoRumpl

payoff, and that’s when you GoRumpl. @GoRumpl

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VOICE

Ju v e n i l e a n d p e r f e c t l y f i n e w i t h i n d u l g i n g . A c o n s t a n t r e v e l e r.

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Rumpl 4th of July party and it’s not even noon!

It’s 10am somewhere.

@GoRumpl

@GoRumpl

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Productivity is at an all-time high right now. @GoRumpl

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P H O T O B R A D E N O L S O N S A LT L A K E C I T Y, U TA H

IDENTITY

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IDENTITY

H o w We Pr e s e n t “Technical Cursive� is a hand-style we created to guide the Rumpl identity. The concept is simple: free-flowing, soft, and comfortable, while also being precise, mechanical, and automated. It was designed to express our product intent in the form of type. The Rumpl identity is composed of only four shapes.

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IDENTITY

PRIMARY

S E C O N DA R Y

C L E A R S PAC E

TERTIARY

1⁄2 X

1⁄4 X

1⁄2 X

1⁄4 X

1⁄2 X

1⁄2 X

X

X X 1⁄2 X

1⁄2 X

1⁄4 X 1⁄2 X

1⁄4 X

1⁄2 X

CO LO R

Sky PANTONE 298 69 7 0 0 19 181 234 White N/A 0 0 0 0 255 255 255 Black

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Th e R u m p l B ra n d I n Pe r s o n

To help differentiate Rumpl from other products, we use a hexagon for our packaging. This shape prevents the stuff sack from rolling, and lends itself well to stacking hives of Rumpl product in our simple wood point-of-purchase display.

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HERE ARE COLLECTIONS O F I M A G E S T H AT T E L L T H E RUMPL STORY. THESE ARE PHOTOS WE LOVE OF ENVIRONMENTS, PROJECTS, L I V I N G S PA C E S , SUBJECTS, CHILLZONES, AND EXCURSIONS.

Our Pract ice


P H OTO J O H N A S U N C I O N S A N F R A N C I S C O, C A L I F O R N I A


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EN

IG F RO B HW OR N .E ES ME V AY C T N . B ER 1, W S | TS EA G R A E. R E S 62 O D. VA EN HI -6 U 5 N E , LL TS S C G EY OL TO ID TE S O N E , SE PA CA RA AT RK LI D F O TL , C O M E, OL RN O W O IA U AS RA N TA HIN DO IN GT B .J S O N | C AC . S K A. 66 S D OM ON ICE 69 . E. YO EW , W LA M SE H YO ND T. E A MIT RE M SS IN E A G IN , C IN .S IB A UT A LI O N A IN FO H FR E R A C , A NI N LB A O C IS A ST ER C B O TA / | C ,C . S A 70 A LIF -7 R 3 D OR IN IA NIA A D ,I .B E. . IC TA LY EA M A ELA B U .J RV N S I, A C AL NO HA D D KS LE W .S W A Y O TA N ,C | 7 II TE A H LI 4-7 O FO LE FO 7 R ,W R ES N C Y IA T PA . T OM E. IN R HE G A LA K, PL CO RC A LO TIC N C D RA / O ,S D B E. U W O . TD L D CA WY ED .B M I O V EN P ATT A O IN N R R G R U N E L N ER S I S M AM ID A. VIN PA E T A N OK NC EM G CE , S R | P A ES INV E, -E SA E, A 80ID E .C TH E RN N R 83 A M E NC ES FR IZO P A N G E, R R BR S, C NC A U EA I A I N S T LI A C T I M IN SH FOR O U C C C D N O K , I AB OO LU IA N V IN R M ER V S | BIA IB N ES E 84 S -8 S VA , CA | 8 7 N LIF 8-9 LI O 5 FE RN | 9 IA 699

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E C ME S1 ED Y 8 ER R IC D PH A SE OTO SS O N

F ro m O u r C o m m u n i t y D A A M LI CO V A AG NC LI SO NI AN N N A LT N I | O O CR @A N | A N LY R ISC LIS @A IC IT O N N DA A N ICK HA IEL VA MJ D R L G C B RE LA DS O | NIN ON EN W S O @ I |@ N B C HO MI O | A A R IT RT LLE LYN @A DE C LY O R IC GR RS A N L N S | | @ KL PH KI C EB TO @B AN AS OTO A R RA U EN DR C LY LS T | HO EW A R SC TO @S RT MI C SO HR N TO ON LLE ÉD N O | U R T P R M ED @C TE HO 07 TO IC EY E A N D E R LEB T A R SE | | @ RA SS @C CA LS O AR RLY TO N N S | @ ON FRI

A

OUR PRACTICE IDEAS / TOOLS / PRACTICE

The images in this book, that populate our website, fill our

our brand forward everyday come from the Rumpl community. Instagram account, are liked on our Facebook page, and drive

growing, network of photographers, travelers, athletes, journalists, No company can be everywhere, and we depend on a large, and

and generally interesting people to contribute to our brand.

We are grateful to each individual listed here for

their contribution. The following pages

celebrate their talent.


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H I C . J CO MO LL O SH UN CK ZO N U TR S A Y, | 1 ES

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J 30 T OS -1 33 IN HE HU EXC SN G LO A U R S S T O W EA T RE SI FI > SO CO E ON | R ST SK NS AS 136 S T -1 D ATE IN | 41 AY 1 SU > B 42 O S C | -14 PE F UR 14 5 R SP F 6F R | 1 149 20 LE IN 5 E 16 G 0-1 C O E | 1 53 20 U K 54 16 TD ICK -1 59 PL OO ST P A R AR RO N N RE TE JE IN TA R C T G | I O LE 164 S FF R -1 SI | 16 65 TE 6 | 1 169 N

TU R

SU A BJE R D T | CT O S G 120 S -1 SU FIR | 12 23 N E 4-1 SE | 25 TS 126 -1 | 1 29

T 0 C D RE AL 2.T 10 E, I F 5 A A H CA OR O .S LO E L IF NIA O , O M KO CA ORN C EW .S L U IF IA H EC ER PI TS ORN R E ET C IN N | 10 IA SW SO IC 6S 10 IM U M TH | 11 9 IN 0 A G M 113 H E O B R LE . I E. C IC ES D , C EL A TE . O AL A S RE IF ND PA G OR A O .J C RK N NIA B O A .M S C , A HU MP CO OA R IN A T SI LO ST R TE RA C E O D U E, S | DO .G N C C 1 R A . H TR AL 14N 1 Y D AV , C IFO 17 JU AS A R N L U N IA P IF C TI AI, OR O N A N , C RIZ IA O O LO NA R E. A IC DO EL A N D

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SC LE W H RP OO O H O DS O T N A O ON S

H A C RL H A IE C SE KE H A R PE T D IS M TE ING ES C RS | EL CR CL ON @C I IZ BE EA | HA EV AB TH N | @N RLI A ET E @ OM E_ K G N D H C FA CH AD EA R R A UD O UN ISM IXC TIN G G EM LE UR A C O R C EG E O Y TN | @ LE | E D A G R BA WS @E Y | ESC N EG L IA VA @ R JA R KI N N EA IB C A N SK BD CO ET H O K | JE B O @G I | UD UR EF SS VE ZY R @G LEY TS AU E N JO W RS | @ GB RA A H IC US GR AL EM JO N A KS | @ AK KIN E_O SH SU TR JA OZ JO K N OM CO Y C SH OU IO | @ BV K U RI N EG ER AT A | S PE | @ @A GT US I E R JO K N R A EN GO E S A V E Z H S K NE LD | @ DK TO LS R C I O T E IO IS T JO U LA TIA MO | @ SH RI R N H GO UA LA S R IRE RM LD ER R EB Y AN IEH IC LO Y B ER | @ | AW G UC | @ KR @K N_ M AN IO LA IST EN AT S | IA N M @ RS N E M T M IT LB RE IRE TT_ AT C H U B M E Y O C D H M T O O | @ IO R R L O N M R M A N A D S LD P N O IC | H U A @ O | R M SE A @ TO C R O AM ME TT 63M B P R H P R SC LI G EW H O FE IU O H X R A | RY AN N | @ @ D A NA Z | OU MO SA N T F @R RC NIC M UT RO OB AM AS SA MA TL ES SC PL EM R T E | E | HA IFE ER G TH AH THE @R @I NZ IU E LE W YA NT TH BU E S | NT HER O S | @ @ UT IV TO MA AN HIS SAM TLE ERV B S D U AR JM PH AL W Y B WO S AH AT OT LE Y L | O H Y U LI T OD @T EE EW E LE S H S O E R O R | N BU B IN @T | @ SA SO OB TH ND N YB OM US | @ UT AS

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P H OTO T H E B U S A N D U S B E AG L E C H A N N E L , C H I L E

ENVIRONMENTS

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OUR PRACTICE

ENVIRONMENTS

FO R E S T S M O U N TA I N S COAST SNOW

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IDEAS / TOOLS / PRACTICE

ENVIRONMENTS F O R E S T S / M O U N TA I N S / C OA S T / S N OW

01

FORESTS

Escape the Noise There is a stillness about the forest that draws a strong analogy to After It. The forest calms wind, muffles sound, and diffuses light. Everything dials back a notch and lands on peaceful, quiet, and calm. This photograph was taken of the first-ever Rumpl sample, and it continues to be a staple in our media today.

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P H O T O R O B S C H A N Z S A N TA C R U Z , C A L I F O R N I A

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ENVIRONMENTS

IDEAS / TOOLS / PRACTICE

P H OTO K R I S T E N I R E Y

| S O M E W H E R E O N H I G H WAY 1 , WA S H I N G T O N

F O R E S T S / M O U N TA I N S / C OA S T / S N OW

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ENVIRONMENTS

P H O T O A N D R E W M I L L E R E S T E S PA R K , C O L O R A D O

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M O U N TA I N S

Te s t i n g Gro u n d s

Many of the materials we use in our products were born in the mountains, and it’s the only place where they are truly put to the test. We rely on mountains. Pictured here is a scene that may be absolutely freezing cold, but you can brave those colder temperatures wrapped up in a Rumpl to enjoy the view.

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ENVIRONMENTS F O R E S T S / M O U N TA I N S / C OA S T / S N OW

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P H O T O K AT I E G O L D I E M T. A S S I N I B O I N E , A L B E R TA

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IDEAS / TOOLS / PRACTICE

ENVIRONMENTS F O R E S T S / M O U N TA I N S / C OA S T / S N OW

03

COAST

An Edgy Place

People who live on the coast have been on our wavelength for a long time. Sunrise to sunset, we seek out both sport and relaxation in equal parts by the seaside. The coast keeps us active and chill at the same time. We’ve found that the Puffy makes for the perfect changing mat. Pictured here are some notably uncrowded waves near Big Sur.

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ENVIRONMENTS

P H OTO R O B S C H A N Z S A N F R A N C I S C O, C A L I F O R N I A

F O R E S T S / M O U N TA I N S / C OA S T / S N OW

a This is the first Rumpl prototype. We bought nylon at a local fabric store and sewed it ourselves. It came out as a rhombus instead of a square. For a minute, we thought about calling the company Rhombus instead of Rumpl. pg

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b

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e About image (e): Jesse Richman is one of the world’s best kitesurfers. He uses a Rumpl to stay warm between sessions, and of course, After It.

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ENVIRONMENTS

P H OTO TO BY B U T L E R I C E L A N D, D E A D W I N T E R

F O R E S T S / M O U N TA I N S / C OA S T / S N OW

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SNOW

F r i e n d a n d Fo e Snow makes us giddy with excitement, while also slowing down the world around us. For every beautiful morning waking up in an enchanted wonderland, there’s a broken water pipe that needs fixing. Whatever your opinion on snow, wrapping up in a warm blanket during winter is an experience everyone understands and enjoys. Winter is the After It to the rest of the year.

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IDEAS / TOOLS / PRACTICE

ENVIRONMENTS F O R E S T S / M O U N TA I N S / C OA S T / S N OW

About image (c): We’re pretty sure this is the farthest North a Rumpl has ever traveled thanks to an all-female team of explorers in the Arctic who wanted to keep their tents warmer. pg

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B R A N D N A R R AT I V E

EPISODE : 01

P H OTO C H R I S M C C L E A N L A P L A N D, SW E D E N

e A crew of gnarly, year-round surfers from the UK took a few Rumpls on a road trip to northern Sweden. Apparently the surf wasn’t that good.

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P H O T O E VA N D U D L E Y C A M P R U N A M O K , I N V E R N E S S , C A L I F O R N I A

L I V I N G S PAC E S

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EPISODE : 01

OUR PRACTICE

L I V I N G S PA C E S

OUTDOOR LIVING T H E G R E AT I N D O O R S CABIN VIBES VA N L I F E

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01

OUTDOOR LIVING

B e y o n d Wa l l s If we could live comfortably outside year-round we would. Outdoor living spaces are the architectural expression of Active Homewear — a blend of outdoor performance and indoor comfort. They are the main source of inspiration for our entire brand. Pictured right is a perfect example. Luxury canvas tent company Stout Tent asked us if we’d help style their Fall ‘14 photo shoot with a few Rumpls. We gladly obliged and helped them create the classiest outdoor living room Arizona has ever seen. Ron Burgundy would camp here.

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P H O T O C A I T LY N S T O U T T E M P E , A R I Z O N A

081 pg


L I V I N G S PAC E S

IDEAS / TOOLS / PRACTICE

P H O T O C A I T LY N S T O U T | T E M P E , A R I Z O N A

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

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O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

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EPISODE : 01

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T H E G R E AT I N D O O R S

Fo r T i m e s B e t w e e n A d v e n t u r e s No matter how active and adventurous you are, after it we all go home. Rumpl eases you into your special, cozy, familiar, and sacred spaces. Here’s a tribute to our favorite places inside.

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L I V I N G S PAC E S

P H OTO R O B S C H A N Z W I C K R E S I D E N C E , S AU S A L I TO, C A L I F O R N I A

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

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EPISODE : 01 B R A N D N A R R AT I V E

P H OTO R O B S C H A N Z M C I N E R N E Y R E S I D E N C E , S A N F R A N C I S C O, C A L I F O R N I A

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L I V I N G S PAC E S O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

03

CABIN VIBES

I n s i d e , Fa r Awa y Scientists have confirmed that 99.7% of After It vibes are actually the same as “Cabin Vibes.” Cabin Vibes are so hot right now.

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P H O T O E VA N D U D L E Y TA H O E , C A L I F O R N I A

089 pg


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L I V I N G S PAC E S

P H OTO C A R S O N M E Y E R C O LO R A D O B AC KC O U N T RY

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

This is a 300 square foot ski hut deep in the Colorado backcountry. A quick five-minute ski tour from the front door gets you access 200,000 acres of pristine, untracked terrain. It costs $17 per night through the National Park Service.

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B R A N D N A R R AT I V E

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P H O T O M O N I C A S E M E R G I U O Z FA R M , C A L I F O R N I A

Hip Camp threw a huge rager called Under the Stars in order to promote their new private land-booking product. The party was off the hook and got a ton of people outside and camping for the first time. Rumpl sponsored the event, along with The North Face, Culture Collide, Rdio, Lagunitas Brewing Company, and Goal Zero. Here’s a shot of the “Rumpl Dome,” which was the site of the world’s largest, weirdest cuddle puddle.

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IDEAS / TOOLS / PRACTICE

L I V I N G S PAC E S O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

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EPISODE : 01

P H O T O E VA N D U D L E Y I N V E R N E S S , C A L I F O R N I A

e Camp Runamuck is a magical private compound in Inverness, California and could easily be considered “Cabin Porn.”

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IDEAS / TOOLS / PRACTICE

L I V I N G S PAC E S

P H O T O B E N H O R T O N U P P E R FA L L S , C A L I F O R N I A

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

In August of 2015, National Geographic photographer Ben Horton lead a group of athletes and photographers to five unique ecosystems (coast, high alpine, river valley, big trees, and desert) to document the concept of “Access� and to help explain how accessible the outdoors can be. For those new to the outdoors, the two most common barriers to the outdoors are: 1.) What to bring; and 2.) Where to go. This campaign was designed to answer both, curating gear packages and handpicking campsites for the new and curious. Rumpl proudly sponsored this effort along with several other brands including REI, Hip Camp, Goal Zero, Olukai, and fifthteen other outdoor industry leaders.

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B R A N D N A R R AT I V E

EPISODE : 01

P H OTO C H R I S M C C L E A N S C OT L A N D

Here’s another backcountry cabin, this time in Scotland, and used as a warming hut between freezing cold winter surf sessions. This photo was taken mid-day during a Scottish winter.

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L I V I N G S PAC E S

P H O T O M AT T M C D O N A L D S O M E W H E R E O U T T H E R E

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

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EPISODE : 01

04

VA N L I F E

Al l t h e F r e e d o m , N o M o r t g a g e When you live in a van, you need to be selective about your possessions. It’s no wonder Rumpl is the blanket of choice for van-dwellers. We love van-lifers so much, it’s become our retirement goal. This is our buddy Matt’s ‘85 Westy named Donnie. Matt runs a blog called 63mph; Donnie’s top speed.

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L I V I N G S PAC E S

P H OTO T H O M A S WO O D S O N S O M E W H E R E O U T T H E R E

O U T D O O R L I V I N G / T H E G R E AT I N D O O R S / C A B I N V I B E S / VA N L I F E

We get images showing customer’s vans all the time. Sometimes they’re surf bums, sometimes they’re ski bums, sometimes they’re just bums. We love all of them equally. The only kind of van-lifer that might have the upper hand is the designer-bum. Here Thomas Woodson shows off his uber-stylish Sprinter that would make any Urban Outfitter shopper drool. Don’t be fooled though, Thomas is a real deal mountain bro - skiing at least one day every month for the last 5 years. It takes serious commitment and low expectations to find snow in late August. pg

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B R A N D N A R R AT I V E

EPISODE : 01

P H OTO J E S S W I C K S T R O M S O M E W H E R E O U T T H E R E

DesignEgg is a crowd-funded mobile design studio trailer. After living in the city for years, Jess and Andy Wickstrom packed up shop and hit the road in search of good climbing and beautiful scenery. We sponsor their life on the road because we are jealous.

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P H OTO JAC O B V E R S U S B E A R VA L L E Y, C A L I F O R N I A

CHILL ZONES

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B R A N D N A R R AT I V E

EPISODE : 01

OUR PRACTICE

CHILL ZONES

HAMMOCKS LOOKOUTS PICNICS CAMPSITES

pg

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IDEAS / TOOLS / PRACTICE

CHILL ZONES HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

01

HAMMOCKS

H a n g i n g A ro u n d Hammocks work for us on so many levels. After It to the max.

pg

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EPISODE : 01 B R A N D N A R R AT I V E

P H O T O A N D R E W M I L L E R S A N TA F E , N E W M E X I C O

0103 pg


CHILL ZONES

IDEAS / TOOLS / PRACTICE

P H O T O E VA N D U D L E Y

MARIN, CALIFORNIA

HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

a

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EPISODE : 01

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CHILL ZONES

P H O T O J O S H K O U R I W I C H I TA M O U N TA I N S , O K L A H O M A

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pg

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B R A N D N A R R AT I V E

EPISODE : 01

02

LOOKOUTS

A b o v e I t Al l Some go there to meditate, some go there to make out, some go there in high school to try smoking weed for the first time. No matter what you’re doing there, lookouts are ingrained in everyone’s life. Rumpl lets you lookout more comfortably.

pg

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CHILL ZONES

P H OTO G R E G B A L K I N N O R T H E R N C A L I F O R N I A

HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

pg

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EPISODE : 01 B R A N D N A R R AT I V E

P H O T O C H A R L I E K E AT I N G H O R S E S H O E B E N D , U TA H

0109 pg


IDEAS / TOOLS / PRACTICE

CHILL ZONES HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

03

PICNICS

N o Ta b l e , N o Pro b l e m Picnics rule but picnic blankets are heavy and a pain in the ass. They pick up all the leaves you’re sitting on and when you spill your eighth glass of wine they soak it right up. Rumpl solves picnics.

pg

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EPISODE : 01 B R A N D N A R R AT I V E

P H O T O J A C O B V E R S U S B E A R VA L L E Y, C A L I F O R N I A

0111 pg


IDEAS / TOOLS / PRACTICE

CHILL ZONES HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

About image (c): This is a secret swimming hole in California. Ben Horton took this picture for us and then wouldn’t tell us where it was. What the hell, bro?

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EPISODE : 01 B R A N D N A R R AT I V E

P H O T O A LT O N S O N E S T E S PA R K , C O L O R A D O

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CHILL ZONES

P H OTO B E N H O R TO N S O M E W H E R E O U T T H E R E

HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

pg

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IDEAS / TOOLS / PRACTICE


B R A N D N A R R AT I V E

EPISODE : 01

04

CAMPSITES

H o m e i s W h e r e Yo u P i t c h I t You’re 14 miles in, your pack is heavy as hell, and your feet ache. It’s not for nothing, though, because you’ve made it. By absolute definition, the campsite is where you relax and take a breather After It.

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IDEAS / TOOLS / PRACTICE

CHILL ZONES

P H O T O R YA N T U T T L E J O S H U A T R E E , C A L I F O R N I A

HAMMOCKS / LOOKOUTS / PICNICS / CAMPSITES

a This is Alyx Schwarz. She founded Shoestring Adventures LA, a free Meetup community for LA weekend warriors. Their mission statement states, “Shoestring Adventures is the antidote to #FOMO, a community where digital friends can connect in the outdoors.” pg

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P H O T O L A R S R E B E R C A P TA I N S H A R K I N A T E N T

SUBJECTS

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B R A N D N A R R AT I V E

EPISODE : 01

OUR PRACTICE

SUBJECTS

ART DOGS FIRE SUNSETS

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IDEAS / TOOLS / PRACTICE

SUBJECTS ART / DOGS / FIRE / SUNSETS

01

ART

A New Ingredient Photographers have surprised us with some incredibly artful imagery. The general feedback is that a Rumpl can add a brilliant splash of color, motion, and texture to an already stunning environment.

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EPISODE : 01 B R A N D N A R R AT I V E

P H O T O L A R R Y B U C C I O S A LT F L AT S , U TA H

0121 pg


SUBJECTS

P H O T O C E D R I C D A S E S S O N S A R D I N I A , I TA LY

ART / DOGS / FIRE / SUNSETS

pg

0122

IDEAS / TOOLS / PRACTICE


B R A N D N A R R AT I V E

EPISODE : 01

SpeedUpTruth is a small Italian design blog. They asked for a blanket and we sent one over with no idea what would happen. This is what they sent back to us. pg

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P H OTO

A DA M CO N C A N N O N FO R T CO L L I N S , CO LO R A D O

SUBJECTS

ART / DOGS / FIRE / SUNSETS

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B R A N D N A R R AT I V E

EPISODE : 01

02

DOGS

A B l a n ke t ’s B e s t F r i e n d Dogs are obsessed with Rumpls. Dog owners are obsessed with Rumpls because Rumpls shed dog hair. Match made in heaven.

pg

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IDEAS / TOOLS / PRACTICE

SUBJECTS ART / DOGS / FIRE / SUNSETS

03

FIRE

Th e O t h e r Wa r m i n g E l e m e n t Even though they do the same thing, blankets and fire go hand-in-hand... ...and whiskey.

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EPISODE : 01 B R A N D N A R R AT I V E

P H OTO R OX A N N A F R O E S E C H I L L I WA C K , B R I T I S H C O L U M B I A

0127 pg


SUBJECTS

IDEAS / TOOLS / PRACTICE

P H OTO S A R A H L E E S O M E W H E R E , B R I T I S H C O L U M B I A

ART / DOGS / FIRE / SUNSETS

When we first opened this photo we thought it was a joke. Who wears a coonskin cap? Then we realized it was sent in by Alison Teal, and she probably skinned that coon herself. Alison was on Discovery Channel’s Naked and Afraid, and earned the highest survival rating of anyone that’s ever been on the show. Next we started wondering what was roasting on the fire...

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EPISODE : 01 B R A N D N A R R AT I V E

P H OTO T H E B U S A N D U S S O U T H E R N C A L I F O R N I A

0129 pg


P H OTO J O H N A S U N C I O N S A N F R A N C I S C O, C A L I F O R N I A

SUBJECTS

ART / DOGS / FIRE / SUNSETS

pg

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IDEAS / TOOLS / PRACTICE


B R A N D N A R R AT I V E

EPISODE : 01

04

SUNSETS

Th e E n d o f E a c h D a y So many correlations between sunsets and After It we don’t know where to begin.

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P H OTO JAC O B V E R S U S LO S A N G E L E S , C A L I F O R N I A

SUBJECTS

ART / DOGS / FIRE / SUNSETS

pg

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IDEAS / TOOLS / PRACTICE


EPISODE : 01 B R A N D N A R R AT I V E

P H O T O C A L E B R A L S T O N S O M E W H E R E , M O N TA N A

0133 pg


P H O T O A L I VA G N I N I D U R A N G O , C O L O R A D O

EXCURSIONS

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B R A N D N A R R AT I V E

EPISODE : 01

OUR PRACTICE

EXCURSIONS

JO S H U A T R E E THE LOST COAST TURNING SEASONS IN BRITISH COLUMBIA S N O W T O S K AT E T O S U R F T H E F I R S T D AY O F S P R I N G

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IDEAS / TOOLS / PRACTICE

EXCURSIONS

01

JOSHUA TREE

Lo t s a Ro c k s The idea for a weekend trip started on Wednesday with a text. And here we were, setting up tents in the middle of Joshua Tree, giddy and anxious to explore the desert. Clouds rolled above, blanketing the vast sky in gray and casting a cool, flat light on the desert floor below. Flora and fauna thrived from the rains: branches dark and wet, the usually dusty ground packed down. Mountains dotted the skyline, daring us to climb. We began the ascent, leaping over boulders and balancing on rocks, making our way to the top of the world. Wind coursed through the air and into our veins, and for a moment, the sun burst through the clouds, immersing the world below in a rose colored lens. We grinned, Joshua Tree is always a good idea. Words & photos by Rob Schanz

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B R A N D N A R R AT I V E

EPISODE : 01

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B R A N D N A R R AT I V E

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EXCURSIONS

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B R A N D N A R R AT I V E

EPISODE : 01

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EXCURSIONS

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B R A N D N A R R AT I V E

EPISODE : 01

02

THE LOST COAST

Th e S c e n i c Ro u t e Our buddy was getting married on a beach in Northern California. We decided to hike to his wedding and throw raging beach parties along the way. We also did costume night. Words & photos by Describe the Fauna

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EXCURSIONS

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B R A N D N A R R AT I V E

EPISODE : 01

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04

TURNING SEASONS IN BC

Alwa y s B r i n g B e e r We tried to go for a cruise in the canoe, but a sleeting early winter storm denied us. We ended up making a fire and drinking beers in the rain. Not bad! Words & photos by Graeme Owsianski

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B R A N D N A R R AT I V E

EPISODE : 01

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B R A N D N A R R AT I V E

EPISODE : 01

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S N O W > S K AT E > S U R F

Al l t h e B o a r d s Sometimes weekend trips are just not enough to satisfy wanderlust. All of us were graduating in May, which meant we had one last spring break together. So when we were given a week off from school, we decided to go big. We packed the car and hit the road before sunrise with one direction in mind: west. The goal was to flea from Colorado’s late winter storms and make it to the Pacific coast by camping, skating, and exploring the whole way out. With each mile we traveled we found warmer weather, epic views, and secret skate spots. Words & photos by Adam Concannon

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0 5

F I R S T D AY O F S P R I N G

Colorado to Utah We celebrated the first day of spring by going on a road trip. Most of the snow had melted in the high country and the mountains were the place to be. We drove from the San Juan mountains in Colorado to the La Sal mountains in Utah with our dog and a cooler full of beer. Photos by Ali Vagnini

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P H O T O E VA N D U D L E Y TA H O E , C A L I F O R N I A

PROJECTS

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B R A N D N A R R AT I V E

EPISODE : 01

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PROJECTS

S U P E R F L E E C E K I C K S TA R T E R 2 0 1 6 O U T D O O R R E TA I L E R 2016 PLANNING OFFSITE

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PROJECTS

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B R A N D N A R R AT I V E

EPISODE : 01

01

THE SUPER FLEECE K I C K S TA R T E R S H O O T

S a n F ra n c i s c o , C a l i f o r n i a

When we were preparing for the launch of our second product, the Super Fleece, we shot a ton of content all over San Francisco. We launched the product on Kickstarter and raised over half a million dollars in sixty days. Our campaign and video were extremely well-received and we were awarded a KickStarter Staff Pick within the first twelve hours that the project was live. The concept was to showcase multiple scenarios (hammocks, cars, beds, etc.) to go with the video script line that read, “The Super Fleece is the perfect blanket for your bed, wherever your bed may be...� Photos by John Asuncion

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IDEAS / TOOLS / PRACTICE

It had been a long day running all over the city, now it was late in the day and cold. Our models were warm under their Super Fleece. We caught them getting unprofessionally cozy...

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B R A N D N A R R AT I V E

EPISODE : 01

We created our most dreamy sleeping scenarios all over San Francisco. Our pitch: when using the Super Fleece on your bed, you can reminisce about your active life outside.

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IDEAS / TOOLS / PRACTICE

PROJECTS

02

2 0 1 6 O U T D O O R R E TA I L E R

S a l t L a ke C i t y We made this trade show booth out of off-the-shelf Uni-Strut and 1”x2” boards from the hardware store. The booth design was inspired by a Norwegian retreat we saw on Pinterest. Photos by Evan Dudley

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EPISODE : 01

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If you’ve ever walked a trade show floor, you know that there is a premium put on places where you can get off your feet and relax. Chill zone deployed.

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B R A N D N A R R AT I V E

EPISODE : 01

We chose to highlight our Instagram community by printing out a bunch of user submitted images that had been sent to us over the last year.

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B R A N D N A R R AT I V E

EPISODE : 01

03

2016 PLANNING OFFSITE

Ta h o e , C a l i f o r n i a When we added two new members to our team we thought it would be a good idea to take a week off and spend some time together away from our screens. We went up to Tahoe and stayed in an old A-Frame where Wylie grew up. We were able to plan our entire year in just three days. It’s amazing how efficient you can be when there’s no technology in your face. Photos by Evan Dudley

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B R A N D N A R R AT I V E

EPISODE : 01

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HAPPY TRAILS

THE END


OUR TOOLS

Go Ru m p l . c o m pg

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IDEAS / TOOLS / PRACTICE

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Rumpl Brand Narrative 2016  

Rumpl Brand Narrative 2016  

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