Elizabeth A. Willy ewillywrites@gmail.com www.ewillywrites.com
Education Colorado State University, Fort Collins, Colo. ●Master’s in English, 2005 ●Focus: Communication Development ●Graduated with distinction on thesis
Ohio University, Athens, Ohio ●Bachelor’s in English, 2003 ●Bachelor’s in Spanish, 2003 ●Graduated Magna Cum Laude
Experience Director of Development and Communications, East Carolina University College of Nursing 03/14-Present ●Responsible for all college communications; includes ensuring a unified approach to branding, identifying and writing news stories and developing marketing materials ranging from ads to convention banners ●Overhaul college’s online presence; includes serving as co-chair of website redesign committee, implementing new social media streams and strategies, and introducing use of email marketing service to launch campaigns reaching nearly 5,000 stakeholders ●Serve as official spokesperson for the college and act as the dean’s head writer for presentations and letters to constituent groups including Board of Trustees, potential students and faculty members ●Write and execute college’s strategic communications plan to define primary audiences and prioritize efforts to reach them Assistant Director of Events and Training, National Business Incubation Association 02/12-02/14 ●Led planning and execution of promotion for all major events; included development of marketing brochures, postcards and event programs for three annual international events; writing of website content; and direction of social media that doubled our Twitter followers ●Oversaw planning, marketing and execution of annual marquee event, the International Conference on Business Incubation, which in 2013 attracted the largest attendance in more than a decade ●Contributed to fiscal planning efforts and approved expenditures; included preparing annual departmental budget of more than $500,000 Interim Assistant Director, Office of Communications, Ohio University Heritage College of Osteopathic Medicine 08/11-01/12 ●Increased awareness of $105 million gift and college name change through coordinated communication strategies; included developing brochure for national medical conference and creating alumni magazine article; working with staff to revamp front web page Page 1 of 4