BRAND GUIDELINES
TABLE OF CONTENTS BRAND INTRODUCTION 01 BRAND LOGO OVERVIEW 02 BRAND COLOR SYSTEM 03 BRAND TYPOGRAPHY 04 BRAND LOGO USAGE 05
BRAND INTRODUCTION 01
ABOUT US
EVOLVE Advice is the Educational Visits Specialists providing advice, guidance and training to support schools with their outdoor learning provision.
We believe every child should have the opportunity to take learning beyond the classroom.
We achieve this by supporting schools in reducing bureaucracy and increasing opportunities.
We support schools in giving their students memorable, enjoyable and safe experiences whilst developing their life long skills.
BRAND LOGO OVERVIEW 02 DESIGNED BY MARKA ONE 2023
LOGO OVERVIEW
The EVOLVE Advice logo consists of two elements logo symbol and logotype. These elements cannot be removed or altered in any way other than what is specified in the branding guidelines.
Other Brand Logo
Primary Logo Full Version
Other Brand Logo
LOGO COLOR VARIATIONS
LOGO CLEAR SPACE
It is important to keep marks away from any other graphic element. To regulate this, an exclusion zone has been established around the brand. This exclusion zone indicates the closest that any other graphic element or message can be placed in relation to the brand, the symbol itself and the name of our company. They have a fixed relationship that should never be changed.
CLEAR SPACE
Whenever you use the logo, you should be surrounded by a clear space to ensure its visibility and impact. No graphic element of any kind should invade this area.
50% CLEARSPACE FULL LOGO
LOGO DO’S AND DON’TS
The following images are examples of wrong usages and alterations that aren’t accepted and must be avoided. Proper usage of the logo ensures to maintain the integrity of the design and brand unity and may not be altered.
Don’t change font of logo design
Don’t flip or mirror logo
Don’t change angle or rotate logo
Don't use any element near Logo
Don’t distort or skew logo
Don’t change name of logo
BRAND COLOR SYSTEM
Colors plays an important role in the brand identity of EVOLVE Advice . The colors on the right are recommendations for various media. The color palette are the core colors that should be used across all EVOLVE Advice communications channels.
HEX : #D93686 RGB : 217, 54, 134
HEX : #273377 RGB : 39, 51, 119
HEX : #19783F RGB : 25, 120, 63
HEX : #DB3F30 RGB : 219, 63, 48
HEX : #E46E2A RGB : 228, 110, 42
HEX : #581B6C RGB : 88, 27, 108
HEX : #F7C631 RGB : 247, 198, 49
BRAND TYPOGRAPHY 04
BRAND TYPOGRAPHY
Typography plays an important role in communicating a general and quality tone. The careful use of typography reinforces our personality and guarantees clarity and harmony in all communications.
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VARELA ROUND ABCDEFG H IJKLMN OPQRSTU V W X Y Z 0123456789 PRIMARY TYPEFACE
BRAND USAGE
THE EDUCATIONAL VISITS SPECIALISTS
BRAND PLACEMENT
THE EDUCATIONAL VISITS SPECIALISTS
THE EDUCATIONAL VISITS SPECIALISTS
www.evolveadvice.co.uk