EVOLVE Advice Brand Guidelines

BRAND GUIDELINES

TABLE OF CONTENTS 01 03 05

BRAND INTRODUCTION

BRAND COLOR SYSTEM

BRAND LOGO USAGE

02 04

BRAND LOGO OVERVIEW

BRAND TYPOGRAPHY

01

BRAND INTRODUCTION

ABOUT US EVOLVE Advice is the Educational Visits Specialists providing advice, guidance and training to support schools with their outdoor learning provision.

We believe every child should have the opportunity to take learning beyond the classroom.

We achieve this by supporting schools in reducing bureaucracy and increasing opportunities.

We support schools in giving their students memorable, enjoyable and safe experiences whilst developing their life long skills.

02

BRAND LOGO OVERVIEW

DESIGNED BY MARKA ONE 2023

LOGO OVERVIEW

The EVOLVE Advice logo consists of two elements logo symbol and logotype. These elements cannot be removed or altered in any way other than what is specified in the branding guidelines.

Primary Logo Full Version

Other Brand Logo

Other Brand Logo

LOGO COLOR VARIATIONS

LOGO CLEAR SPACE 50% CLEARSPACE FULL LOGO It is important to keep marks away from any other graphic element. To regulate this, an exclusion zone has been established around the brand. This exclusion zone indicates the closest that any other graphic element or message can be placed in relation to the brand, the symbol itself and the name of our company. They have a fixed relationship that should never be changed.

CLEAR SPACE Whenever you use the logo, you should be surrounded by a clear space to ensure its visibility and impact. No graphic element of any kind should invade this area.

LOGO DO’S AND DON’TS

Don’t change font of logo design

Don’t flip or mirror logo

Don’t change angle or rotate logo

Don't use any element near Logo

Don’t distort or skew logo

Don’t change name of logo

The following images are examples of wrong usages and alterations that aren’t accepted and must be avoided. Proper usage of the logo ensures to maintain the integrity of the design and brand unity and may not be altered.

BRAND COLOR SYSTEM

Colors plays an important role in the brand identity of EVOLVE Advice . The colors on the right are recommendations for various media. The color palette are the core colors

HEX : #DB3F30 RGB : 219, 63, 48

HEX : #D93686 RGB : 217, 54, 134

HEX : #273377 RGB : 39, 51, 119

HEX : #F7C631 RGB : 247, 198, 49

HEX : #E46E2A RGB : 228, 110, 42

HEX : #581B6C RGB : 88, 27, 108

that should be used across all EVOLVE Advice communications channels.

HEX : #19783F RGB : 25, 120, 63

04

BRAND TYPOGRAPHY

BRAND TYPOGRAPHY

Typography plays an important role in The careful use of typography reinforces our personality and guarantees clarity and harmony in all communications.

PRIMARY TYPEFACE

communicating a general and quality tone.

AA

VARELA ROUND A B C D E F G H I J K L M N O P Q R S T U V W XY Z 0 1 2 3 4 5 6 7 8 9

BRAND USAGE

THE EDUCATIONAL

VISITS SPECIALISTS

BRAND PLACEMENT

THE EDUCATIONAL VISITS SPECIALISTS

THE EDUCATIONAL VISITS SPECIALISTS

www.evolveadvice.co.uk