10 essential tips for promo success

Insider tips to make your next promotion your best promotion!

eP branding.com

1 SELECT A PROMOTIONS AGENCY

Here at Evocative Promotions (epbranding.com), we pride ourselves in getting to know you, your customers, and the message you want them to receive. We then work diligently to source and

“

your budget! You know your business and we know how to promote it.

Thank you again for your continual support of the Ridgefield Special Olympics!

Each team member appreciates your generous contributions and designing our Special Olympic merchandise. Your attention to detail and excellent service is extraordinary. The banner and packs were a big hit this year.

The SO Ridgefield teams, athletes and volunteers growth in numbers over the last three years has been significant – greatly due to your help in expanding community awareness about the Ridgefield Special Olympic program. Our teams include bowling, swimming, track and field, cycling and snowboarding.

”

Thank you again for your generosity and playing a vital role in supporting the Ridgefield Special Olympics.

Best Regards, Jeanne Lanzetta and Sue Mulvaney Ridgefield Special Olympic Local Coordinators

2 KNOW YOUR TIMELINE

When working with one of our Sales Executives, it’s important to let them know when you want to have your products. We then keep that in mind when developing product ideas, and selecting products that can be produced within the time frame.

Having cool ideas only goes so far. You have to have them in time too!

3 KNOW YOUR BUDGET

As with any purchase in life, it’s always good to know exactly how much you want to spend. Additionally, it is helpful to know how many people you are trying to reach. Our team can make sure we provide the best solutions possible, that account for all costs such as the item itself, setup costs, and shipping.

29% OF USA CONSUMERS OWN A PROMOTIONAL BAG

LOOKING FOR REAL EXPOSURE? IT’S IN THE BAG.

People who make:

Less than $50,000

$50,000 $99,000

$100,000 Plus

Own 8.6 Promotional Products

Own 10.4 Promotional Products

Own 10.7 Promotional Products

4 KNOW YOUR BRAND

We pride ourselves in developing the right products and designs that comply with your brand standards and make you look AWESOME! Helping us understand your logo’s elements allows us to carefully select products and designs that are complimentary.

5732 3153

2090

Impressive Impressions!

In the USA, bags really carry the load with the most impressions over their lifetime.

eP branding.com

You know your business, we know how to promote it.

Visit epbranding.com or email us at sales@epbranding.com 25 Encampment Place, • Ridgefield, CT 06877 Call Today: David at 610.513.2245 and Christine at 203.994.3873

5 KNOW YOUR THEME

Is your event beach themed? Sports themed? Casino themed?...You get the point! If there’s a theme, we want to provide you with options that enhance that. With over 750,000 promotional products to choose from, we’re sure to find the right one for you and your event!

6 KNOW YOUR PRODUCT RECIPIENTS They say beauty is in the eye of the beholder….we say the value of a branded promotional product is in the hand of the recipient!

Knowing who will be receiving your products allows us to educate you on the extensive research we’ve done on what

46%

47%

46%

Across all income levels the percentage of consumers who own a promotional T-shirt remains about the same

<$50,000 $50,000-$99,00 $100,000+

7 KNOW WHAT YOU’RE GETTING While we work very hard with our manufacturers to negotiate the best pricing possible for our clients, we will not compromise quality product for a cheaper price. We work with manufacturers who adhere to the PPAI Code of Conduct, which is an industry code our company has also adopted, and test each batch of products to insure product safety and CPSIA compliance.

8 PLAN AHEAD & SAVE BIG With promotional products, the more you buy, the more you save! If you know your marketing and events schedule for the year, you can purchase your year’s need at once and enjoy bulk quantity savings.

eP branding.com

You know your business, we know how to promote it.

Visit epbranding.com or email us at sales@epbranding.com 25 Encampment Place, • Ridgefield, CT 06877 Call Today: David at 610.513.2245 and Christine at 203.994.3873

9 REACH OUT

As soon as you know about an event, or a corporate initiative, reach out to your Sales Executives at Evocative Promotions.

Our experienced team will help put together an array of branded apparel and merchandise to help make you outshine your competitors! We thrive on the ability to be creative, so let us create your next event or campaign!

Men are More Likely to Own a Branded USB Drive Than Women

11% 7%

10 REAP YOUR REWARDS

Utilizing all of these steps ensures a successful promotional campaign where you will be able to see a return on your investment. Since recipients of promotional products recall the advertiser 87% of the time, your cost per impression is the least expensive form of advertising!

87% Food For Thought:

Recipients of Promotional Products recall the advertiser 87% of the time in the U.S.

eP branding.com

You know your business, we know how to promote it.

Visit epbranding.com or email us at sales@epbranding.com 25 Encampment Place, â&#x20AC;˘ Ridgefield, CT 06877 Call Today: David at 610.513.2245 and Christine at 203.994.3873

E

L SA

eP branding.com OUR CORE VALUES ■

Our presonal touch experience with WOW service

■

Embrace and drive change

■ ■

Build positive teams and partnerships

Do more with less ■ Take ownership and initiative with a strong sense of urgency ■

■

Over-communicate with respect, humility, and integrity

Belong and give to something ■ Be passionate, adventurous, creative, and ■

■

open-minded

Pursue growth and learning

E

L SA

You know your business, we know how to promote it.

Visit epbranding.com or email us at sales@epbranding.com 25 Encampment Place, • Ridgefield, CT 06877 Call Today: David at 610.513.2245 and Christine at 203.994.3873