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Target consumer Valentino Viaggi’s target consumer is a 30- 40 year old professional upper class woman, who is focussed on maintaining a feminine, chic and elegant style to maintain her socialite status. The Valentino Viaggi woman is extremely career driven and has worked hard to reach a high position of power. This means she spends a lot of time on short business
trips or travelling to and from the office within the city meaning her apparel and accessories, although focussed on style and elegance have to maintain practicality and comfort. The Valentino Viaggi target consumer in her spare time is a chic jetsetter, travelling the world in the comfort of stylish a n d l u x u r i o u s surroundings to explore different cities and cultures. !
Figure 41: target consumer!