Houston-KickOffMeeting
ProjectObjectives
EVNoirehasbeenengagedbyCruisetospearheadaninitiativeaimedat reinstatingandenhancingpublicengagementandtrustwiththeir AutonomousVehicle(AV)technology
RebuildAV Trust AddressAV Apprehensions
ProjectRoadmap
Market Research and Mobility Assessment
Engagement Strategy Consultation
Stakeholder Engagement Digital Campaign
Research
FormativeResearch
IntheareasofAVattitudes, knowledge,andbeliefsand assessbarriersandfacilitators toincreasetheadoptionofAV Technologyintargetedpriority communitiesspecifiedbyCruise
Partnerships&Collaboration
Exploringcollaborationwitharea CommunityBasedOrganizations, advocacygroups,electedofficials, firstresponders,andacademic institutions,particularlyHBCUs(If applicable)onmobilityresearch andcommunityengagement.
Goal1:EnhanceCommunityUnderstandingand AcceptanceofAutonomousVehicles-Houston,TX
Process
Task#1:Conductformativeresearchto gaugecommunityattitudes, knowledge,andbeliefsabout autonomousvehicle(AV)technologyin targetedcommunities
Utilizefindingstoinformandshape strategicpublicandstakeholder engagementactivities.
Activities
Facilitatemobilityassessment
EngagewithlocalstakeholdersinAV researchactivitiestounderstand communityperspectives
Explorationofcollaborationwith localHBCU’s/HSI’sonresearch communityengagement
Goal 2: Strengthen Stakeholder Engagement and Public
Communication- Houston, TX
Process
Task#1:AdviseCruiseonaseriesof communityengagementsessionswhichmay includetownhalls,workshops,publicdemosof AVTech,etc.
Task#2:AdviseCruiseonpublicand stakeholderengagementtoincludeattending 2-3targetedmonthlyexternalstakeholder meetings.
Providestrategicguidancethatinformsand refinespublicandstakeholderengagement.
Activities
Mayincluderoundtablediscussions, ke
Goal3:Monitoring,Reporting,andEvaluation-Houston,TX
Process
Task#1:Implementandmonitortoolsto gaugepublicsentimentandthe effectivenessofengagementstrategies.
Activities
Task#2:Analyzedataandreporton findings
Utilizefindingstoinformandshape strategicpublicandstakeholder engagementactivities.
Facilitatemobilityassessmentfor targetedarea/demographics EngagewithlocalstakeholdersAV researchactivitiesandtounderstand communityperspectives
Disseminateresearch/reportsat thoughtleaderconvenings-e.g. Afrotech,COMTO,TRB,andEssence
ProjectNextSteps
Terry Travis
Sola Lawal, PhD
Q&A
