How Ayurvedic Personal Care Products Can Rule the Global Market
Indians were always known for their beautiful lustrous hair. In fact, in Ayurveda strong, lustrous hair were considered an essential part of one’s grooming and thus, an indication of their character. Like the special attention it pays to all other personal care rituals, the Ayurveda also places special importance on hair care with formulations for Ayurvedic hair serum, oil and shampoo. But as many of our Ayurvedic teachings were left behind, its personal care formulations and remedies were also made casualty. Instead, we adopted chemically laden products. A triumph of advertising and big corporation marketing might, these products have become our primary personal care options. Despite the fact that they are harmful for us, harm the environment and can be more expensive, these products have ended up ruling the roost. Revival of Ayurveda However, Ayurveda has made a revival in the recent past. Some would argue that it was never gone. Ardent practitioners and followers of Ayurveda have always kept it alive and