Moutai Magazine - International Edition Issue 23 Spring 2019

23 SPRING 2019

The Traditions of the Year of the Pig in China 中國豬年的傳統風俗

Perfect Pair 珠聯璧合

Li Baofang: Thoughts on the Construction of "Cultural Moutai"

李保芳：關於「文化茅台」建設的一些思考

Wong Wing Chee: Moutai Represents China’s Liquor 中國名廚黃永幟：茅台代表中國的好酒

Thriving 欣 欣 向 榮

M EE T T HE T E AM

CONTRIBUTORS J. Tsui

CHINA KWEICHOW MOUTAI DISTILLERY (GROUP) CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501 KWEICHOW MOUTAI CO., LTD. Maotai, Renhuai City, Guizhou Province, China 564501

Consultant : Li Baofang, Wang Yan Production & Advertising Sales Agent: ER HONGKONG HOLDING LIMITED Room 2103, 21/F, Sino Plaza, No.255-257 Gloucester Road, Causeway Bay, Hong Kong Tel: (852) 3580 2598 Fax: (852) 3580 2588

Not only a renowned DJ and classical music contributor, he is also good at life style story telling. With Master degree in Buddhist studies from the University of Hong Kong, he starts history research and publishes articles on the Stand News, Music Lover etc.

Jocelyn Publisher Francis Wong Chief Executive Officer Christine Yin Chief Executive Editor Jocelyn Chenlin Liao Art Director Johnny Woo

Liao Chenlin is a journalist with Master degree in journalism from the Chinese University of Hong Kong focusing on culture news, character interviews and life style. She also worked as a PR in Ogilvy and Mather, OCAT and Sutton PR Asia.

Senior Project Editor Pong Wai Keung, Laura Su, Olivia Kwan, Perry Photographer Han Xingxi, Li Lewei Translator Billy Yung, Olivia Kwan Project PR Meng Yuan, Mocha Du Marketing Executive Nikita Wan Advertising Enquiry Tel: (852) 3580 2598 Email: er-hk@everreliable.net

RIGHTS

Moutai Magazine (International Edition)

is published quarterly by ER HONGKONG HOLDING LIMITED under a license by KWEICHOW MOUTAI CO., LTD. Reprints, copy or use of any content in this magazine whether in whole or in part, shall only be allowed with the explicit written permission of KWEICHOW MOUTAI CO., LTD. No responsibility can be taken for unsolicited texts and photographs.

The views and opinions expressed or implied in the articles do not necessarily reflect the opinions of the publisher, editors or the license holder. All contents in this magazine have been complied with the best of our knowledge, but no warranty or representation is given as to its accuracy, completeness, relevance, timeliness or otherwise.

Moutai Magazine (international edition) appears quarterly with editions published under cooperation or license in two languages.

Sponsor: Top Gainer Industrial Limited

Special Thanks :

MAR 2019

“A great career needs unswerving spirit.”

-- Voltaire

天地 廣闊

Achievements are originated from ideals, started with actions and gained by determination.

In Moutai Magazine issue 23, we will: Explore Li Baofang’s Thoughts on the Construction of “Cultural Moutai”; Introduce the Traditions of the Year of the Pig in China; Unveil "Moutai for the Year of the Pig"; Look into the Interview with Mr. Wong Wing Chee; Learn about Jin Yong's Liquor Anecdote; Experience CHAO, the new landmark in Beijing; Wander in a Homeland of Vintage Liquor in Africa; And Savor Fine Spirit by Heart.

「偉大的事業需要始終不渝的精神。」 —〔法〕伏 爾 泰 成就，源於理想，始於行動，終於決心。 本期 Moutai Magazine，我們將帶您 ： 迎接新的一年， 探究李保芳對文化茅台建設的思考 ； 了解中國己亥豬年的傳統風俗 ； 一品貴州茅台「己亥豬年生肖酒」 一覽名廚黃永幟的心路歷程 ； 品味當代武俠之父金庸的酒事 ； 體驗與眾不同的 CHAO 酒店 ； 徜徉於非洲的一個佳釀之鄉 ； 以心境飲酒。

Newness 萌生 6

CON TE N T

MOUTAI Magazine

M OUTAI MAGAZINE

C ONT EN T

ISSUE #23 2019

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SPECIAL Li Baofang: Thoughts on the Construction of "Cultural Moutai" 李保芳：關於「文化茅台」 建設的一些思考

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The Traditions of the Year of the Pig in China 亥時春入戶，豬歲喜盈門

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Limited Editions for the Year of the Pig 豬年限定款

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"Moutai for the Year of the Pig" Was Launched 貴州茅台傾情推出「己亥豬年生肖酒」

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Moutai Represents China's Liquor --An Interview with Mr. Wong Wing Chee 茅台代表了中國好酒 : 專訪中國名廚黃永幟

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Jin Yong's Liquor Anecdote 金庸的酒事

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ETIQUETTE 禮

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C O V E R STO RY

A Multi-faced Life Style Called CHAO 北京新地標 CHAO：有圖書館的藝術中心，是個好酒店

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A Homeland of Vintage Liquor in Africa 非洲有一個佳釀之鄉

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Savoring Fine Spirit With Your Heart 以心境飲酒

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Moutai on the World Map 茅台在全球

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The cover of issue 23 is inspired by the traditional Chinese art of paper cutting, symbolizing the ambitions of Kweichow Moutai in the brand new year.

本期封面靈感來源於中國傳統剪紙藝術和茅台的酒瓶輪廓，寓意貴州 茅台新一年的鴻圖大志。

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Li Baofang: Thoughts on the Construction of "Cultural Moutai"

李保芳：關於「文化茅台」 建設的一些思考 TEXT/ 文 李保芳

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MOUTAI Magazine

The report of the 19th CPC National Congress pointed

through the unremitting efforts from generations of Moutai

out that "culture is a country and nation's soul". Last year,

people. In this process, Moutai has always adhered to

we put forward a preliminary idea for the construction of

the cultural traditions, including technique, quality, and

"cultural Moutai". A year later, we gradually have a general

responsibility, which plays a decisive role.

concept of "cultural Moutai", and all parties in the society

At present, the current situation of continuous tension

also have a preliminary impression. Objectively speaking,

and relatively short supply as well as limited capacity due to

time, the construction of "cultural Moutai" will be an open

the "seller's market" for a long time. In this sense, Moutai is

everything is constantly evolving. Therefore, for a long

quality and environmental requirements will keep Moutai in

proposition. It will not be accomplished overnight. Only by

in the best period of development in history. However, there

constantly exploring, colliding, practicing and perfecting,

are cycles as well as ups and downs in the development

can we achieve great success.

of enterprises. Therefore, we must always stay awake, be

prepared for danger, and be vigilant against "gray rhino" in order to achieve long-term stability.

First, why should we build "cultural Moutai"?

Moutai comes from the Chishui Valley. Its market is

widely spread at home and abroad, reaching as far as the

From the early 1950s to the present, with the correct

Arctic Circle in the north and the Cape of Good Hope in the

leadership of party committees and governments at various

south; it has 36,000 employees from all over the country,

levels and the strong support of all parties in the society,

and hundreds of thousands of professionals from upstream,

Moutai's development has reached a new historical high 12

downstream, and related parties at home and abroad.

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MOUTAI Magazine

and brand empowerment, improve the level according to international standards, and create a national brand that

satisfies the "people's hope for a better life" and has unique charm, making culture a key force to lead enterprises

forward, and promote Moutai to the high end of the global value chain.

The second is to form Moutai's characteristics in the

new era. The construction of "cultural Moutai" is based

on quality and brand, and is an important step to meet

the development requirements of the new era. We should

deeply understand and seize the new trend and connotation of turning high-speed growth to high-quality development, actively step out of the comfort zone, get rid of "shortage

dependence", comprehensively optimize the personality

and temperament of our enterprise, and make Moutai more recognized and loved in the world.

The third is to provide a beneficial output for "Made

Horizontally, our market value had surpassed Diageo in

develop sideline business", and achieve higher quality

period of planned economy, making the best liquor and

and J&B among the world's top five spirits brands, and 22

Moutai's new era characteristics useful to both inner and

culture at that time. After "marketization", Moutai began to

development; it is also a process of gradually forming

2017. However, Diageo boasts the brands of Johnnie Walker

outside worlds through sustained efforts.

brands of the world's top 100 spirits brands. The key is that Diageo's cultural aggregation capability is unparalleled by any ordinary enterprise.

and innovation is constantly emerging, only by constantly

Second, what kind of "cultural Moutai" should be built?

as enriching and concreting the cultural denotation, can

continuously developed and perfected its core technique

cross-region and cross-culture, and keep its vitality and

Historically, at the beginning of Moutai's development,

Today, when tradition is constantly broken through

Moutai is located in a unique production area, and has

enriching and expanding the cultural connotation as well

on the basis of inheritance from generation to generation.

Moutai form the persuasion and cohesion of cross-language, To sum up, the construction of "cultural Moutai" is

situation, strive for great leap, "promote Chinese liquor,

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innovation, governance worthy of learning, and

perseverance spirit have formed a colorful commercial

step out of the valley and gradually established a complete

civilization. Moutai should have such ideals and confidence

distribution network. The culture at that time focused on the

to use culture to transcend barriers, time, and space, and

balance between "righteousness" and "profit" in order to

provide a reference for "Made in China" and even for global

gain better recognition. After the market matures, creating

business.

national top products and world brands has become an important part of Moutai culture.

Third, how to build "cultural Moutai"?

The construction of "cultural Moutai" is rich in content

From "Moutai culture" to "cultural Moutai", the change

and form. Initially, there are three "breakthrough points" at

of order reflects the change of consciousness, orientation,

understanding among fellows and peers. The teaching

of Moutai. It is necessary to attach great importance to

fine traditions of perseverance and courage to change.

while the peer competition emphasized integrity. In the

governance, consumer experience, value recognition,

between teachers and apprentices emphasized excellence

the realistic need for Moutai to base itself on the current

enterprises, their widely praised products, continuous

living up to leaders' expectations was the mainstream

present:

culture mainly came from the traditional common

competitiveness forever.

in China". From the perspective of the world's top 500

and strategy. We should carry forward our predecessors'

The first is to add new impetus for the development

On the basis of summing up and refining good experience

the status and role of culture in such aspects as corporate

and practices, we should make bold innovations and self15

MAR 2019

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MOUTAI Magazine

breakthroughs with higher standing and greater strength,

parties, constantly enhance the awareness of "Moutai

current reality, we should focus on three issues:

should actively introduce and advocate advanced culture,

identity", and achieve the best in service; externally, we

and constantly improve our soft power. In light of the

effectively improve service mode and quality, and focus on

One is to grasp the direction. Moutai is a state-owned

finding gaps and making up shortcomings so as to better

enterprise under the leadership of the Party. In the

impress people during consumption, spread Moutai's voice,

construction of cultural Moutai, first of all, we must improve

and gather broad recognition.

its political standing and closely follow the CPC Central

The third is to promote the overall situation. "Cultural

Committee with Comrade Xi Jinping at the core in terms of

political position, direction, principles, and road. We should

Moutai" has great potential. The key is to plan and

Party building, give full play to the political core and leading

situation and take a long-term view, focus on "adding

implement it well. We should base ourselves on the current

uphold the leadership of the Party, strengthen and improve

impetus, forming characteristics, and providing output",

core role of Party organizations, focus on Xi Jinping Thought

mobilize all forces, bring together the wisdom of all

on Socialism with Chinese Characteristics for a New Era,

parties, and scientifically formulate the construction plan

educate and guide cadres and employees to take a clear

political stand, listen to the Party, and follow the Party. We Confidences", implement "Two Upholds", and promote

implementation, and enrich and improve the platform; we

The second is to win the hearts of the people. People

should absorb all strengths of the society, and promote

are the creator and inheritor of culture, and the core of

the construction of "cultural Moutai" openly; we should

culture is people. The construction of "cultural Moutai" is

pay attention to the effect evaluation and experience

a systematic "people's heart" project. We should adhere

summary, and deepen gradually from point to area, making

to the excellent cultural concept and value transmission

超越了帝亞吉歐，但他們在全球五個頂級烈酒品牌中，擁有尊

了初步印象。客觀上看，任何事物，都是不斷演進的。因此，

follow-up and feedback, timely adjust and optimize project

"cultural Moutai".

過後，我們逐步對「文化茅台」有了大體概念，社會各方也有

responsibilities for leaders, departments, and people;

based on the stage objectives, we should strengthen the

the core values ​​of socialism throughout the construction of

好望角；內有 3.6 萬來自全國各地的員工，外有上下游、相關

魂」。去年，我們提出了建設「文化茅台」的初步設想。一年

the construction tasks of "cultural Moutai" so as to clarify

should strengthen "Four Consciousnesses" and "Four Self-

黨的十九大報告指出，「文化是一個國家、一個民族的靈

of "cultural Moutai"; we should arrange and coordinate

方數十萬海內外從業者。橫向來看，儘管我們在 2017 年市值 尼獲加和珍寶兩大品牌；在全球 100 強烈酒品牌中，有 22 個

在相當長的時間內，「文化茅台」的建設，都將是一個開放的

屬於他們。其關鍵就在於，帝亞吉歐的文化聚合能力，遠非一

命題，不會一蹴而就，唯有不斷探索、碰撞、實踐、完善，方

般企業可比。

能匯涓流、集大成。

在傳統不斷被打破、創新層出不窮的今天，茅台只有不斷

豐富和拓展文化內涵，不斷豐滿和具象文化外延，才能形成跨

第一、為什麼要建「文化茅台」。

語言、跨地域、跨文化的說服力和聯心、聯手、聯動的凝聚力， 永葆生命力和競爭力。

從上世紀 50 年代初地方國營至今，在各級黨委、政府的

歸結起來，建設「文化茅台」，既是茅台立足現狀、謀求

continuous and unremitting efforts.

正確領導和社會各方的大力支持下，經一代又一代茅台人不懈

跨越，「做足酒文章，擴大酒天地」，實現更高品質發展的現

and dignified", strive to build a workplace atmosphere that

strategic task. Faced with the complex and changeable

茅台一直堅守的文化傳統，包括工藝、品質、責任和擔當等，

茅台的新時代特質，對內切實管用，對外可資借鑒。

as to continuously enhance employees' sense of happiness,

and vigor, with more scientific and meticulous methods

to win the respect from all sides. Internally, we should

The construction of "cultural Moutai" is a long-term

focus on the principle of "productive, hopeful, valuable

development environment, we should maintain full tenacity

respects labor, knowledge, struggle, and achievement, so

fulfillment, and achievement; for partners, we should take

further establish and improve a standardized, scientific, and

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第二、建什麼樣的「文化茅台」。

目前來看，持續緊張、相對短缺的供需現狀，因品質、環

and other functions of culture, and promote Moutai to

展有週期、有起伏，我們必須時刻保持清醒、居安思危，警惕

發展和完善了核心技藝。從歷史看，茅台發展之初，文化主要

茅台出自赤水河穀，市場廣布海內外，北近北極圈，南至

同行競爭，重在信。計劃經濟體制時期，釀最好的酒，不負組

create a new future.

influence, drive the upstream, downstream, and related

起到了決定性作用。

境要求所帶來的產能有限，將會讓茅台長時間處於「賣方市場」。

continuously surpass itself, carry forward the culture, and

people-oriented management model, form stronger cultural

實需要；也是通過由外而內、由內而外的持續努力，逐步形成

and rhythm, more solid and steady style and pace, give full play to the guidance, cohesion, encouragement, radiation

the Group management and control as the starting point,

努力，茅台的發展已經站上了一個新的歷史高位。這個過程，

茅台地處獨一無二的產區，又在代代傳承的基礎上，不斷

從這個意義上講，茅台正處於史上最好的發展時期。但企業發

來自于傳統的同鄉、同業間淳樸的共識，師徒授藝，重在精；

「灰犀牛」，才能行穩致遠。

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織信任，當是其時的文化主流。「市場化」之後，茅台開始走

第三、怎麼樣建「文化茅台」。

出河谷，逐步建立完善經銷網路，文化的內容重在「義」、「利」 平衡，以此獲得更好認同。市場逐漸成熟之後，打造民族精品、

從「茅台文化」到「文化茅台」，順序之變，體現的是意

世界品牌，則成為了茅台文化的重要內容。

建設「文化茅台」，內容很多元，形式很豐富。初步想來，

識之變、定位之變、戰略之變。要發揚前人鍥而不捨、勇於改

一是增添茅台發展的新動力。就是要高度重視文化在企業

的站位、更大的力度，大膽創新、自我突破，不斷提高軟實力。

變的優良傳統，在總結提煉好經驗、好做法的基礎上，以更高

目前大體應有三個「切口」：

結合當前實際，重點要處理好三個問題：

治理、消費體驗、價值認同、品牌賦能等各方面的地位和作用，

一是把握方向。茅台是党領導下的國有企業。文化茅台的

瞄準國際標準提高水準，打造滿足「人民對美好生活的嚮往」、 具有獨特魅力的民族品牌，讓文化成為引領企業前行的關鍵力

建設，首先必須提高政治站位，在政治立場、政治方向、政治

二是形成茅台在新時代的特質。「文化茅台」建設，是建

高度一致。要堅持党的領導，切實加強和改進党的建設，充分

量，推動茅台向全球價值鏈高端邁進。

立在品質和品牌基礎之上，茅台順應新時代發展要求的重要進

原則、政治道路上，始終同以習近平同志為核心的黨中央保持

知識、尊重奮鬥、尊重實績的職場氛圍，不斷提升員工的幸福

設任務，明晰責任到領導、到部門、到人頭；要根據階段性目

發揮黨組織的政治核心和領導核心作用，以習近平新時代中國

步建立健全規範、科學的人性化管理模式，形成更加強大的文

手；要廣泛吸納社會各方力量，開放式推進「文化茅台」建設；

特色社會主義思想為重點，教育引導廣大幹部員工旗幟鮮明講

階。要深刻理解和把握高速增長轉向高品質發展的新趨勢、新

政治，聽黨話、跟黨走，把增強「四個意識」、堅定「四個自

內涵，主動走出舒適區，擺脫「短缺依賴」，全面優化企業人

信」、落實「兩個維護」、弘揚社會主義核心價值觀，貫穿于

格和氣質，讓茅台在世界範圍內更受認同和喜愛。

「文化茅台」建設的始終。

三是為「中國製造」有益輸出。從全球 500 強企業來看，

二是贏得人心。人是文化的創造者、傳承者，文化的核心

他們廣受稱道的產品、持續不斷的創新、值得借鑒的治理、鍥

「文化茅台」建設，是一項長期戰略性任務。面對複雜多

切實改進服務方式、提高服務品質，著力找差距、補短板，以 更能打動人的消費體驗，傳播茅台聲音，凝聚廣泛認同。

變的發展環境，我們要保持十足韌勁和百倍幹勁，以更加科學

化的導向、凝聚、激勵、輻射等功能，推動茅台不斷超越自我、

縝密的方法和節奏，更加扎實穩健的作風和步伐，充分發揮文

三是統籌推進。「文化茅台」大有可為，關鍵要規劃好、

落實好。要立足現狀、著眼長遠，圍繞「增添動力、形成特質、

為「中國製造」乃至全球商業提供茅台借鑒。

作為、有希望、有價值、有尊嚴」，傾力構建尊重勞動、尊重

茅台」建設規劃；要統籌安排、協同推進，將「文化茅台」建

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久久為功。

以最佳狀態，做好服務；對外，要積極引入和宣導先進文化，

是人。「文化茅台」建設，是系統的「人心」工程，要堅持以 優秀的文化理念和價值傳導，贏得各方尊重。對內，要圍繞「有

要注重效果評估和經驗總結，由點及面、逐步深入，持續努力、

化影響力，帶動上下游、相關方，不斷增強「茅台身份」自覺，

而不捨的精神，構築了五彩斑斕的商業文明。茅台應該有這樣 的理想，也有這樣的信心，能夠以文化超越壁壘、跨越時空，

標，加強跟蹤回饋，及時調整優化專案實施，豐富完善平台抓

感、獲得感、成就感；對合作方，要以集團管控為抓手，進一

發揚光大、創新未來。

提供輸出」，動員各方力量、彙集各方智慧，科學制定「文化

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MOUTAI Magazine

The Traditions of the Year of the Pig in China

亥時春入戶，豬歲喜盈門 ——中國豬年的傳統風俗 EDIT/ 文 Olivia Kwan TRANSLATION/ 譯 Billy Yung

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A

s the old Chinese saying goes, “the dog shakes its

misheard the Emperor’s order that he thought the lazy man

the pig carries the jewelries, bringing the blessed

is why “pig” became one of the Chinese zodiac signs.

golden tail, bidding farewell to the old year while

was downgraded to a pig as a Chinese zodiac sign, and this

new year”, we are celebrating the brand-new 2019, which is

“Pig” is a kind of animal that we all are familiar with. The

the year of the pig in China.

history of pig farming on the land of China was quite long,

signs, pig ranks the last. However, how did pig become

Commune. Also, the pottery pig figure unearthed from the

According to the established order of the Chinese zodiac

which could be dated back to the period of Matriarchal

one of the twelve Chinese zodiac signs? Here is one of the

Hemudu Neolithic cultural site in Yuyao County, Zhejiang

interesting folktales. In ancient China, there was a wealthy

Province looked similar to the domestic pigs at present,

ministry councilor who prayed for a successor and finally

indicating that the domestication of pigs at that time already

had a son when he reached his 60s. In order to celebrate, he

had an early form.

made a lavish feast where a physiognomist predicted that

The bodily form of pigs is usually round and chubby,

his son would certainly become a man with good fortune.

similar to the money container in ancient China called

blessed, so he scattered his fortune around as though it

the accumulation of wealth. Therefore, in Chinese culture,

The councilor’s son thought he was destined to be rich and

“Pu Man (known as ‘Piggy Bank’ at present)”, representing

were dust, and eventually starved to death. After he died, his

“pig” is also a symbol for fortune and blessing. During the

ghost lingered on and told the King of Hell that he should

agricultural cultivation period, pig was considered as the

not die in this way since he was blessed. Therefore, the King

head among “the six domestic animals”. Since Chinese

of Hell turned to the Jade Emperor for arbitration. After

people then measured their status and affluence by the

knowing how this man wasted his life, the Jade Emperor

number of domestic animals they owned, pigs were always

was furious and decreed to downgrade the man from a

used as funerary objects or sacrifices. Many ancient tombs

human ghost to a pig which could only eat chaff for the rest

contained the remains of pigs.

of its life. In the meantime, the Heavenly Palace happened

From the perspective of Chinese characters, the

to be selecting animals for Chinese zodiac signs. The officer 22

character denoting “home” (“Jia” in Mandarin) contains an 23

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early pictographic character denoting “pig” (“shi” in ancient

monk himself, which indicates his nature as a human. As

can’t call it a home if there are no pigs under the roof”.

in the Heavenly Palace, leaving him extraordinary power

Chinese) in the lower part, so there is another saying, “we

mentioned, “Zhu Ba Jie” was once a supreme commander

People in the Tang Dynasty achieved prosperity by breeding

to help his master and fellow apprentices fight against

pigs, so pigs were once called “black gold” or “golden pig”,

the villain monsters in the journey to the west. Despite his

given the significance of best wishes.

setbacks, he is brave and astute. To some extends, “Zhu Ba Jie” is an imperfect hero.

Though this character is not flawless, he is real and down-

“Pig” in Chinese Cultural Works

to-earth, which might be the reason why he is the readers’

In fact, pigs were mentioned in plenty of Chinese cultural

second favorite next to the monkey king.

works.

As the head of six domestic animals, “pig” could easily

become inspiration for the poets. In the Book of Songs,

The Adorable “Peggy Pig”

the river” and “we took the pigs out of the pigsties and

raised a huge pig-loving fad in China. “Peggy Pig” was first

the great feast”, which reflected the indispensability of pigs

on the internet until recently. After that, the derivative

Last year, a cartoon from the UK called “Peggy Pig”

there were verses saying “pigs with white trotters crossed

introduced into China in 2015 and became a phenomenon

killed them, filled the gourd ladles with fine liquor, enjoying

products of this cute little pig emerged in endlessly,

in people’s daily life. Renowned idyllist Wang Ji from the

Tang Dynasty seemed to have a special fondness towards

including dubbed cartoon versions in multiple Chinese

sophisticated flavor.

taste, people often go with fruity Spanish wine or local

only children, adults also use “Peggy Pig” memes and show

“Double Cooked Pork Slice (Guo Bao Rou)”

or sliced apple and different tapas, forming the food culture

dialects, watches, internet memes and tattoo stickers. Not

“pig farming”. He once wrote “leisurely bred cranes and

pigs in my farmyard” and “I would try to farm a group of

off their “Peggy Pigs” items on their social media platforms.

pigs like Gongsun Hong” in his poems. The well-known

On the first day of Chinese New Year in 2019, the year

Ballad of Mulan also mentioned “her brother sharpened his

of the pig, the “Peggy Pig” New Year movie directed by

knife to prepare the hog and the goat for the feast in Mulan’s

Zhang Dapeng was launched in mainland China. In order

honor”.

to promote the movie, Zhang Dapeng also directed a short

It appears that among the ancient poems mentioning“pig” ,

video named “What is Peggy” telling a touching story about

the contents were mainly about pig farming, butchering and

how a villager searched for “Peggy” for his grandson. Once

sacrificing.

put out in January, the video soon went viral on the internet.

When it came to the Ming Dynasty, the image of “pig” was

enriched in another widely known fiction and has become a classic character even for now, who is “Zhu Ba Jie (Cho Hakkai)”, a pig character in the classic Chinese literature

World Cuisine Made of Pork

He was once a supreme commander in the Heavenly Palace

culture. With its soft fibers and fat between the muscular

E, a fairy in the ancient China myth. Strangely, although

cooked. Let’s check out some of the famous world dishes

Throughout the world, pork is a vital part in the food

“Pilgrimage to the West”. “Zhu Ba Jie” was not born a pig.

tissues, the taste of pork is fresh and delicious after being

and demoted to an ugly pig-face demon after teasing Chang

using pork as the main ingredient.

many readers see him as a joke, no one hates him.

The character “Zhu Ba Jie” was built with the style of

great romanticism and realism. From this single individual,

1. Classic Chinese Dishes

specialized sparkling wine together with cheese, oiled olive in Spanish.

“Double Cooked Pork Slice”is a cuisine from northeastern

Chinese. To complete the dish, sliced pork tenderloin should be perfectly seasoned and coated with fry pulp. After being

3. German Pork Knuckle

fried with seasoned dressing, so called “double cooked”. The

Germany.

and sour.

while the pork knuckles in southern Germany are toasted,

a cook named Zheng Xingwen. He worked for the Harbin

knuckles from southern Germany are more typical, which

“German Pork Knuckle” is the best known cuisine in

fried until golden brown, the pork slices will be again stirred

In northern Germany, the knuckles are usually stewed

finished pork slice is tender with crispy crust, tasted sweet

tender inside and crispy outside. In contrast, the pork

The dish was created in Guangxu of the Qing Dynasty by

is an essential dish in every German bar. Beer and pork

officials who liked to invite foreign guests. In order to

knuckles are the taste of Germany.

accommodate to the foreigners’ taste preference, Zheng turned an original salty-flavored dish called “Fried Pork

Slice” into a new dish tasted sweet and sour with crispy

4. Kagoshima Pork Dish

Cooked Pork Slice”.

in Japan. The newly improved breed after Meiji Era is with

2. Spanish Ham “Jamón”

limbs.

The pork from the Kagoshima black hogs ranks top one

mouth feel, which made Harbin the origin of “Double

a black body with white spots on the nose, the tail and four The melting point of black hogs’ fat is higher than the

“Jamón” is one of the most representative foods in Spain,

“Braised Dongpo Pork (Dongpo Rou)”

which is specially made by salting and air drying. Based

normal breeds. The fibers are relatively thinner, bringing out

a pig, lazy and always craving for food; on the other hand,

Sichuan cuisine and Hubei cuisine. Although the cooking

be divided into two types: “Jamón Serrano” and “Jamón

Shabu-shabu or charcoal grilling. To make a classic dish of

upright side of him as a pig. Different from the other pigs,

the look of the dish are similar: selected fine streaky pork

the readers can see his nature as the combination of a pig, a

“Dongpo Pork” can be found in Zhejiang cuisine,

human and a celestial being. First of all, he looks exactly like

methods diversified by regions, the ingredient choice and

his loyalty for his master and fellow apprentices shows the

cut into cubes. After cooked, the pork cubes will turn into

“Zhu Ba Jie” can walk upright, and he has neither trotters

a concentrated brilliance of redness as the amber. When

nor pigtail for most of the time. Revealed by Guanyin,

you put it into your mouth, you can feel its softness and

he acknowledged Tang Monk as his master, becoming a 24

a chewy feeling. This pork is suitable for instant boiling in

on the different choice of main ingredients, “Jamón” can

Kagoshima pork, people will firstly use white spirit to get rid

Iberian”. “Serrano” is the ham from sierra or mountain range

of the hog smell, and simmer the pork with carrots, konjaku,

while “Iberian” is the ham from the Black Iberian pigs. The

muscovado, liquor and bean sauce with small fire. The pork

production process of “Iberian” is much complicated, which

will become soft with sweet flavor, perfectly matching the

leads to a higher price.

taste of Sake.

“Jamón Iberian” is perfect for eaten raw. Due to its salty 25

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正

恰逢天宮挑選屬相，而天宮差官將「吃粗糠」三字誤聽成了「當

所謂「狗搖金尾辭舊歲，財豬載銀福年來」，不知

屬相」，當即把這小子帶下人間，貶為豬。從此，它既吃上了

不覺，我們又迎來了嶄新的 2019 年——己亥豬年。

粗糠，又當上了生肖。

在十二生肖中，豬排行最後一位，與十二支（古

大家對「豬」這一種動物都並不陌生。它們在華夏的土地

人用以記錄時間的符號）配屬「亥」。不過，豬是如何成為 十二生肖之一的呢？民間流傳著一個非常有趣的故事：古時一

上已有非常久的養殖歷史：早在母系氏族公社時期，人們便已

繼有人。宴慶之時，一位相士前來，見孩子大臉寬額，耳闊有

豬圖形亦與現在的家豬形體十分相似，說明當時人們對豬的馴

開始飼養豬為家畜。浙江余姚河姆渡新石器文化遺址出土的陶

位員外在年近花甲時才喜得一子，於是他大張筵席，慶祝其後

化已具雛形。

輪，天庭飽滿，又白又胖，便斷言這孩子必是大福大貴之人。

在中國文化中，由於豬的體型圓圓滾滾，形似「撲滿」——

不料，這孩子從小自認命相已定，富貴無比，不必辛勞，於是

一生都過著揮金如土的生活，最終餓死房中。他死後陰魂不散，

中國古代儲錢的一種盛具，有聚財之相，故「豬」也是財富和

玉帝公斷。玉帝在得知小子揮霍荒淫的行為後大怒，下旨道：

畜」, 而豬則為六畜之首。許多古人的墓葬中都不乏豬的遺骸，

福氣的象征。在農耕時期，豬和馬、牛、羊、雞、犬共為「六

在閻王面前稱自己富貴天相，不應慘淡而亡。閻王便請求天上

因為他們常以牲畜的多寡衡量地位和富裕程度。由此，葬豬或

「你命相雖好，卻懶惰成性，今罰你為豬，去吃粗糠。」當時 26

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當時間來到明代，「豬」的形象在另一個家喻戶曉的文化

作品中得到了更豐滿的延伸，並成為至今廣為人知的經典形象： 他便是中國古典四大名著之一《西遊記》中的豬八戒。豬八戒 原本是天河裡掌管八萬水兵的天蓬元帥，卻因戲弄嫦娥被貶為

的外形醜陋的豬妖——長嘴大耳、大腹便便，渾身也皆是缺點。 不過，說來也奇怪，儘管人人都將他看作笑料，卻又無人不喜 歡他。

其實，作者吳承恩塑造的這個角色可以說機具浪漫主義和

現實主義。在豬八戒這個單一的個體上，讀者能夠看到其身上 的「豬性」、「人性」和「神性」。「豬性」很明顯地體現在 他的外形上，再加上其貪吃、貪睡，一個懶惰的肥豬形象躍然 於紙上。但他對師父和兄弟忠誠情誼又體現出「豬」的憨厚老 實。談到「人性」，豬八戒與普通豬的區別在於，大多數時候 他只是頂著個豬腦袋，身體能夠直立行走，沒有豬蹄和尾巴。 而且，他受觀音點化，拜唐僧為師，打扮如和尚——儘管他貪 酒色，卻還算得上是半個佛門子弟。從「神性」上說，豬八戒 在變成豬之前是來自天上的天蓬元帥，變成豬妖後也能幫助師 父和師兄在西天取經的路上斬妖除魔，時而還能看見他有勇有 謀的一面。在一定意義上 , 他是一個不完美的英雄。

許多人分析：「豬八戒是集人、神、豬為一體的人物形象」。

他不是完美的，但讀者能夠在他身上看到凡人的善惡好壞和七 情六慾——他的角色是真實、接地氣的。這大抵就是為何豬八 戒的受歡迎程度僅次於孫悟空的原因吧！

人見人愛的「小豬佩奇」

去年，來自英國的動畫片《小豬佩奇》再次掀起了中國的

「愛豬狂潮」。《小豬佩奇》於 2015 年引進中國，卻在近段

時間成為中國網絡上的「現象級人物」。隨後，《小豬佩奇》 的周邊層出不窮，包括《小豬佩奇》方言配音版、小豬佩奇手

錶、小豬佩奇表情包、小豬佩奇紋身貼等。不僅是小朋友喜歡， 連成年人都經常把由《小豬佩奇》引申出來的網絡用語「社會 人」掛在嘴邊，還經常在社交媒體上曬小豬佩奇單品。

作為六畜之首，「豬」是許多詩人信手拈來的靈感素材。

以豬做祭祀品就顯得十分重要。

最初表示豬的漢字是象形字「豕」。家祭時，所謂「陳豕

恰逢豬年，《小豬佩奇》的賀歲片更必不可少。由張大鵬

在詩經《小雅 · 渐渐之石》中，就有這樣的句子：「有豕白蹢，

執導的《小豬佩奇過大年》於大年初一在中國內地上映。他更

食之飲之，君之宗之」——這兩句詩都反映出豬在日常生活中

民李玉寶為了孫子在全村尋找「佩奇」的溫情故事。該短片於

烝涉波矣」；《大雅 · 公劉》中也提到「執豕於牢，酌之用匏，

於室，闔家而祭」，故「家」是寶蓋頭下有個「豕」字，這乃 是我們今天所用「家」字的由來——家裡若沒有養豬，則不成

為電影拍了一部名為《啥是佩奇》先導短片，短片中講述了村

的不可或缺性。唐代著名山水田園詩人王績則似乎對「養豬」

為「家」。據唐 · 筆記小說《朝野僉載》記載，唐代養豬致富，

2019 年 1 月播出後迅速形成了病毒式傳播。

尤為喜愛。他在其詩作《田家三首》中寫道：「小池聊養鶴，

稱豬為「烏金」，故生肖豬也可稱「金豬」，也被賦予美好的 祝願。

閒田且牧豬」，也在《薛記室收過莊見尋率題古意以贈》中提

關於「豬」的世界美食

中，也有詩句「小弟聞姊來，磨刀霍霍向豬羊」。

較為細軟，肌肉組織中含有較多的肌間脂肪，經過烹調加工後

在農耕田園生活中的養殖、食用和祭祀用途。

食呢？

縱觀全球，豬肉是飲食文化中的重要組成部分。因其纖維

到：「嘗學公孫弘，策杖牧群豬」。在眾所周知的《木蘭辭》

中國文化作品中的「豬」

肉味特別鮮美。那麼，世界上又有哪些著名以豬肉為主材的美

由此看來，在古人詠豬的詩詞句中，內容主要都是關於豬

事實上，中國文化作品中也不乏「豬」的形象。 28

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者的製作工藝更為複雜講究，價格也更加昂貴。

「伊比利亞火腿」特別適合生吃。由於味鹹，人們在食用

1. 中國經典菜式

時常搭配果香濃厚的西班牙紅酒或特產起泡酒，佐以芝士，油

「東坡肉」

漬橄欖或蘋果片和各式塔帕斯，共同組成了西班牙的飲食文化。

「東坡肉」在浙菜、川菜、鄂菜等菜系中都有。各地做法

不同，在主料選擇和成品造型上則大同小異：主料選用半肥瘦

3. 德國豬肘

的豬五花肉，切成方正的塊狀；成品在盛具中碼得整齊，色澤

德國最出名的大菜非「德國豬肘」莫屬。

紅得透亮如瑪瑙，放入口中軟而不爛、肥而不膩。

南北部在豬肘的做法上有所不同：北部柏林地區的豬肘

「鍋包肉」

是煮熟的 , 肘子肉呈粉紅色；而南部巴伐利亞地區則是運用燒

裹上炸漿，下鍋炸至金黃色撈起，再下鍋拌炒勾芡即成——色

南部的烤猪肘更具盛名 , 属于德国啤酒馆的必备菜肴之一。每

烤的方式 , 使得豬肘外皮呈金黃色 , 口感外酥裡嫩。相比之下 ,

「鍋包肉」是一道東北菜，通常將豬裡脊肉切片醃入味，

年，仅在慕尼黑啤酒节上就会吃掉近七万个烤猪肘。

澤金黃，口味酸甜。

來到德國，大口吃豬肘肉，大口喝德國啤酒，才是德國味。

該菜式於光緒年間始創自哈爾濱道台府府尹杜學贏廚師鄭

興文之手。當時，道台府裡經常會宴請外賓。由於外國人喜甜

4. 日本鹿兒島黑豬料理

酸口味，鄭興文便把原先鹹鮮口味的「焦燒肉條」改成了酸甜

被譽為日本第一的鹿兒島黑豬聞名全球，明治時代改良後

口味的菜肴，這一改使得哈爾濱成為「鍋包肉」的起源地。

的新品種全身黑色，四肢、鼻子、尾巴有白斑，又稱「六白」。 黑豬的脂肪融點比其它的豬肉高，筋纖維較細，吃起來有

2. 西班牙火腿

西班牙火腿是西班牙最具代表性的美食之一，通常採用鹽

嚼頭，肉嫩鮮美，可用於日式涮涮鍋或炭烤。經典的鹿兒島黑

「塞拉諾火腿」和「伊比利亞火腿」：前者由常見的白蹄豬製

大鍋裡用黑砂糖、酒、大醬調味經過長時間小火慢煮而成。柔

豬肉料理是將豬排放到燒酒裡去異味，和蘿蔔、鬼芋一起放入

醃風乾的方式，製法特殊。根據原料差異，西班牙火腿可分為

軟的口感及甜味是其特點，味道和燒酒非常相融。

成，後者則由產量稀少的伊比利亞黑蹄豬製成。相比之下，後 30

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A

s homage to the year of the pig, numerous

notable brands launched limited editions with the element “pig”. Let’s have a look.

Gucci

This year, Gucci directly showed the element “pig” in

the design of their clothing, bags and accessories. Inspired by the innocent aesthetics of vintage children's books, the

image of the piglet is repurposed in a playful patch on their new lines of sweatshirts and T-shirts. The characters from

Limited Editions for the Year of the Pig 豬年限定款 32

the “Three Little Pigs” are also brought back from ©Disney archives and reinterpreted on their new products. The

pink flying pig brooch can surely grab the heart of female customers.

Louis Vuitton

Inspired by the Chinese New Year and the zodiac signs,

Louis Vuitton launched the finely detailed Vuittonite Pig necklace. Paved with pink strass, the charming little pig

proudly stands on a miniature Louis Vuitton Boite à Chapeau engraved with the Monogram pattern. The pig key holder has a soft padded body in Monogram Eclipse canvas and

Vacheron Constantin

calf leather, while its eye is a Louis Vuitton trunk stud.

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Gucci

Chloé

Vacheron Constantin

As a renowned watch brand, Vacheron Constantin also

unveiled its latest addition to its Métiers d’Art The Legend

Of The Chinese Zodiac series – Year of The Pig. Available in

either a Platinum or 18K 5N pink gold case, each version will be offered in a limited series of only 12 pieces. Inspired by

the classic Chinese iconography, the distinctive foliage motif on the dial plate is directly etched in the metal, creating a

sense of depth. A pig made of platinum or pink gold is hand engraved and delicately applied at the center of the dial plate.

Chloé

Chloé launched a new series of bags celebrating the year

of the pig. Crafted from smooth calfskin, it reveals a colorful print with a delicate relief. The playful motif is enhanced

with the interplay of matte and shiny finishes. Unlike other

brands, the pig patterns are hidden in between the colorful print with a strong sense of design without neglecting the main theme.

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Louis Vuitton

了迎接豬年，各大品牌也爭相推出了應景的「豬年

從錶盤中跳出來。鉑金系列的錶盤為藍寶石水晶鏡面，花紋雕

既可愛，又低調。

的色澤帶出一種低調的復古感。

蔻依

路易威登

仙氣。為慶祝 2019 中國新年的到來，蔻依誠意滿滿地推出了

玫瑰金系列突顯出珠光寶氣的奢華感：暗紅色金質錶盤搭配手

地站在一個印有路易威登字母組合圖案的小帽子上，身上鑲有

同，蔻依的豬年設計以圖騰為核心，將小豬圖案隱藏在宮廷風

正中間是一頭小金豬，立體的豬身呼之欲出，仿佛它當即就能

小豬造型的鑰匙扣，配色經典。鑰匙扣的豬腿部分可以移動——

盎然，耳朵、眼睛和卷卷的小尾巴無一不缺，臉頰還帶著腮紅。

限定款」，接下來就讓我們來一探究竟吧。

飛天小豬的胸針設計也充滿玩味。 江詩丹頓

作為世界最著名的鐘錶品牌之一，江詩丹頓也推出了限定

古馳最顯眼的標誌便是雙 G 的 Logo, 乍眼一看和豬鼻子

豬年生肖手錶。手錶有玫瑰金和鉑金兩款，每款只有 12 塊。

的「豬」元素：比如在衛衣和包袋上繡上卡通豬形象——小豬

工雕刻的枝葉裝飾圖案，透出一絲絲中國的傳統年味。錶盤的

的形狀竟有幾分相似。今年，古馳在服飾、包袋都加入了直接 憨態可掬，讓人心動不已。小豬形象的零錢包惟妙惟肖，趣味

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刻圖案則為青色的金屬色，中間是一頭立體的小銀豬——暗雅

蔻依日常的包袋風格都非常大氣，他們的豬年系列也自帶

多樣單品，包括包袋和服飾。與許多品牌明顯的豬年設計感不

LV 今年推出了一款 「小豬」項鍊。這隻可愛的小豬驕傲

的印花圖案中，兩者完美融合，儼然一件精美藝術品。

粉色和藍色的彩色玻璃，晶瑩剔透。除了項鏈，LV 還推出了

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MAR 2019

NATURE 天

MOUTAI Magazine

"Moutai for the Year of the Pig" Was Launched 貴州茅台傾情推出 「己亥豬年生肖酒」 the back label of the bottle was specially created by Mr. Shi

Guoliang, who is a master of contemporary realism Chinese painting and a first-class national artist.

In addition to the artistic connotation, Moutai for the

Year of the Pig also has a unique cultural connotation. The twelve zodiac signs were originated from the traditional

Chinese culture, which already had a history of thousands

of years in China and been deeply rooted in people's minds.

The combination of zodiac culture and collectables is an inheritance of the zodiac culture, and also enriches the

diversity of the collectables, bringing a high artistic taste and collection value of Moutai.

"

L

「美酒與藝術呈現東方之美，賀歲送福，獻瑞呈祥，為珍

iquor is combined with art to demonstrate the

藏歲月，為相守年華。」為了表達對祖國新年的祝福，貴州茅

beauty of the East, to express the New Year's

台酒股份有限公司傾情奉上豬年生肖酒。

blessings, and to pay tribute to the cherished

豬年生肖茅台於「丁亥日」正式揭開神秘面紗，引起茅台

years." In order to express wishes for the Chinese New Year,

酒愛好者們一片狂歡。己亥豬年，五行屬水，古代對豬的別稱

of the Pig.

形象出現。豬年生肖茅台的瓶身藉此典故，採用「典雅黑」作

Kweichow Moutai Co., Ltd. launched the Moutai for the Year

有「烏金」、「黑面郎」等，故豬在許多文化作品中常以黑色

Moutai for the Year of the Pig was officially unveiled on

為瓶身顏色，凸顯其優雅與雍容。瓶身上的背標圖案由當代寫

December 21, 2018, bringing a carnival to Moutai fans. The

實主義國畫大師、國家一級美術師史國良先生傾情獻畫，圖案

year of the pig corresponds to the water property in five

是中國傳統水墨風格，名為《五福拱門》。

elements from Chinese culture and pigs were called "black

茅台生肖酒除了藝術內涵，更富有獨特的文化內涵。十二

gold" in many cultural works; therefore, Moutai for the Year

生肖是中國的傳統文化，在中國有數千年的歷史，早已在人們

highlight its elegance and grace. With a traditional Chinese

的傳承，也豐富了藏品的多樣性，具有很高的藝術品位和收藏

of the Pig uses "elegant black" as the color of its bottle to

心中根深蒂固。將生肖文化和收藏品合二為一，是對生肖文化

ink style, the painting named "Arrival of Five Blessings" on 38

價值。 39

MAR 2019

PEOPLE 人

MOUTAI Magazine

Moutai Represents China’s Liquor 茅台代表了中國好酒 An Interview with Mr. Wong Wing Chee 專訪中國名廚黃永幟

TEXT/ 文 Jocelyn Chenlin Liao

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MOUTAI Magazine

hilled Mango Sago Cream with Pomelo” and X.O

knowledge in culinary arts. Different precious experience

world for years. They were all invented by the

future. In 1992, Lei Garden hired him as an Executive Chef.

sauce have been popular in the entire Chinese

indeed inspired him to create a lot of gourmet dishes in the

legendary chef Mr. Wong Wing Chee.

He assisted to expand the company business to Guangzhou

Mr. Wong was born in a family of culinary masters.

and Singapore. The company was awarded as the best

Now he is the Chairman of Dragon King Restaurant Group

restaurant.

established since 2004. With more than 10 years’ history until now and starting from one restaurant in the past,

Dragon King Restaurant Group is operating nine restaurants

Original Taste is the Best

and Macau.

taste good or not. But his philosophy is probably different

Chee started his culinary journey. In 1978, Chee was hired

enjoy the original taste of the ingredients. No matter you

Chee said modestly that he is not the only expert at telling

located in different regions including Hong Kong, Shanghai

from other people. In his mind, deliciousness is that one can

His father is a renowned chef. Influenced by his father,

eat Cantonese roast pork or a lobster, you should focus on

as Chef in Tsui Hang Village in Miramar Hotel which was the

its original taste. For example, if the lobster is overcooked,

best Chinese restaurant in town. In 1982, Lei Garden hired

the sweet taste of the lobster is lost. "When I cook, I try to

Chee. After three years, he was promoted as a Head Chef

make it as simple as possible. It won't be so artificial, so I

who was the youngest one in Hong Kong. From 1987 to

can highlight the original flavor of the ingredients. This is my

1992, Chee went to Australia and US to learn and enrich his 42

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MOUTAI Magazine

Restaurant opened in Singapore, and Chee created a dessert “Chilled Mango Sago Cream with Pomelo” in response to Singapore’s tropical climate.

His has more famous creations. He likes to use rare

ingredients from all over the world so that he needs to

frequently visit all over the world to find different ingredients and absorb fresh elements. In the past six months, he has

traveled to Germany, Austria, New Zealand, Australia, South Korea, Japan, Vietnam and Malaysia, etc.

For example, once he used crocodile from Singapore

with Alaska King Crab to present a Croco-King-Crab-

Feast. Another innovative dish is Puffer Fish from Kyushu

in Chinese Style. Chee’s passion in inspiring others about

culinary has earned him a lot of friends around the world.

Mostly Spanish ham was only found in Western

restaurants as few people would use it in making Chinese

food. However, Chee combines the ham with the Cantonese

cuisine by blending the rice scent of the steamed rice rolls to neutralize the salty taste of the ham.

Moutai Makes the Atmosphere Active

Moutai has complex taste in the view of Chee. He also has

an excellent impression of Moutai. “We will not get drunk

even we drink a complete bottle of it. The quality of Moutai is always high.”

Chee believes that it is very suitable to treat guests

with Moutai. After drinking one or two cups, people will get excited. “One of the purpose to enjoy liquor is to have fun together with friends. We want to be excited. Drinking a

few cups of Moutai makes us heat up and the atmosphere active.”

Moutai and Cantonese cuisine are always very matched

as Cantonese cuisine has a lot of meat. Most people enjoy beef with red wine. Chee thinks that eating beef and

drinking Moutai give you another unique feeling, which

can enhance the flavor of meat more than red wine does.

Chinese-style beef fillet, pork roast, or roast goose and roast duck are ideals for matching Moutai. most important experience. He believes “original taste" is

The freshness and original taste of the ingredients are the

“Original taste” is the essence of Cantonese cuisine.

May Wong said, “eat chicken’s chicken taste”. Her deeper

basis of the transformation. Just like the Hong Kong host

one of the most important elements of Cantonese cuisine.

meaning is that if she eats something, she should eat its

Since Cantonese cuisine has some enduring popular

dishes, guests will still have new requirements, and you

is covered, it’s not good even if there are more creations.

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mind. “Moutai is very successful both in production and

oil”. Culinary is led to a healthy direction.

original taste.

Innovation

cuisine has been changed to be “healthy”. Everyone will tell

to match the taste of seafood hot pot. In 1987, Lei Garden

More than a decade ago, people’s demand for Cantonese

will be asked to change. If the main flavor of that ingredient

“Moutai represents China’s good liquor.” When

mentioning China’s liquor, Moutai comes first at Chee's

you “don't be so salty”, “don't be so sweet”, “not so much

promotion.” In particular, the stable quality is highly appreciated by Chee.

In the Taste of China Event, Dragon Gown and Dragon

In 1980, Chee invented X.O sauce, which was created

Seal under Dragon King Group offered Moutai cocktail and Moutai set menu which earned high acclaim.

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MAR 2019

PEOPLE 人

MOUTAI Magazine

楊

「

枝甘露」及「X.O 醬」風靡整個華人世界數載，原

萬變中的不變：推陈出新

來這些名點、名品均出自傳奇主廚黃永幟手笔。

1980 年，黃永幟發明 X.O 醬，是為配合海鮮火鍋口味而

黃永幟，人稱「幟哥」，出身廚藝世家，現

任龍皇酒家飲食集團主席，專做全服務式粵菜酒家，以四個品

創制。1987 年，利苑酒家在新加坡開設海外分店，黃永幟因

全服務式粵菜酒家，位於香港、上海、澳門。其父亦是業界知

他的名品創作不僅僅有這兩樣，由於喜歡大膽採用各國的

應新加坡的熱帶氣候創作出甜品楊枝甘露。

牌——「龍皇」、「龍璽」、「皇璽」、「龍宴」等經營九家 名的大師，受到父親的影響，黃永幟開啟了自己飲食業界的征

罕有食材，他常走訪世界各地尋覓好食材和吸收新鮮元素，最

港第一間新派中菜酒家，開創一代先河。1982 年，他加入利

越南和馬來西亞等等。

近半年，已走遍德國、奧地利、新西蘭、澳洲、韓國、日本、

途。1978 年，他入職美麗華酒店翠亨村任中廚師。當年為全

例如從新加坡入口鱷魚配合阿拉斯加巨蟹泡製「鱷魚巨蟹

苑酒家，於 1985 年升任大廚，為最年輕的大廚。1987 至 92 年，

宴」，以秘製中式手法烹調九州河豚，首創「桑拿過橋龍蝦」

他自费到澳洲及美國名酒家學習，汲取各國的烹飪之道，吸收

等，屢創飲食潮流，備受業界和食客推崇。

靈感。1992 年回香港任利苑總廚，協助集團將業務擴展至新

人們從前普遍的印象是西班牙火腿只有在西餐廳出現，很

加坡和廣州等地，更得到全港最佳食府獎。

少人會把它作為中菜的食材。但是黄永幟把西班牙火腿作為中 菜的原材料，將火腿與粵菜名點拉腸粉結合起來，用腸粉的米

原汁原味才「好吃」

香味來中和火腿的咸味，恰到好處。

黄永幟謙虛地說，自己也不是最懂什麼叫「好吃」還是「不

好吃」的專家。但他理念可能和其他人不一樣，「好吃」就是 當你吃某個食材的時候，能夠吃到食材的原味。比如說，吃一

喝茅台能帶動氣氛

道，如果那隻龍蝦煮到沒有味道，或者是炸過頭，失掉了龍蝦

對茅台也有美好的印象。「上好的茅台，讓人喝完整瓶都不會

單，不會那麼造作，從而能夠突顯出那個食材特有的原味。這

黄永幟認為，用茅台請客非常適合。小酌一兩杯，人會開

貴州茅台酒是一種口感層次複雜的酒。在黄永幟看來，他

件叉燒，你要吃到豬肉的香；你吃一隻龍蝦，要吃到龍蝦的味

醉，是好酒，不上头。茅台出品的水準比較穩。」

的鮮甜味，那就不好吃了。「所以我做菜的時候都盡量比較簡 是我最重要的心得。而不是說把一件食材炸得通透，汁一淋，

始興奮。「我們喝酒是為了什麼，就是想一大幫朋友一起吃飯、

法」。他認為「原汁原味」是上等粵菜講求的標準之一。

緒也會高漲，能夠帶動氣氛。」

開心，會想要興奮。喝茅台喝幾杯大家身體都會開始發熱，情

那這樣什麼味道都沒有了。所以我不主張這種濃的煮法和吃

茅台的香味和粵菜十分搭，因為粵菜有很多肉，茅台和肉

「原汁原味」是粵菜的精華。由于粵菜有一些經典的菜

品，所以客人會對這幾道菜有要求，隨著要求的轉變，一些古

類很搭配，也適合一些口味比較濃重的菜式。大部分人吃牛肉

礎上也要保持食材的新鮮度和原味。就像香港名主持黃麗梅說

比紅酒能夠更加提升肉的香味。中式牛柳、叉燒，或者燒鵝、

喝紅酒，黄永幟覺得吃牛肉喝茅台也是另外一種獨特的感受，

靈精怪的做法也會出現。哪怕有更多的創作，他們在轉變的基

燒鴨這類菜式，非常適合搭配茅台酒。

的「吃雞有雞味」。她說的沒錯，人們經常只引用了前面這句，

「茅台代表了中國的好酒。」一提到中國的好酒，黄永幟

她更深層的含義是，吃某樣東西，就要吃出它原本的味道。

黄永幟說，從十幾年前開始，人們對粵菜的要求已經是

第一時間想到茅台。「茅台很成功，無論是在出品還是宣傳方

「不要那麼鹹」、「不要這麼甜」、「油不要這麼多」。人們

在香港的茅台「醉是中国味」系列活動中，黃永幟引領的

面。」尤其是製作水準和穩定性備受黃永幟讚賞。

「食得健康」，標榜「健康」。每個人吃飯的時候都可能會說

龍璽、龍袍餐廳均推出了茅台雞尾酒和茅台套餐，備受好評。

的口味已經向偏健康的方向發展。 46

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Jin Yong's Liquor Anecdote 金庸的酒事 TEXT/ 文 Chris Ko

Jin Yong (Zha Liangyong) and Bo Yang were friends. One lived in Hong Kong while the other lived in Taiwan. They often visited each other, dining and drinking together. Jin Yong once sighed with a poem, "Life is short while marriage is long. Only my liquor friends can unravel these woes." 金庸和柏楊是一對老友。一人香港，一人台灣，常常互訪。見面吃飯，歡飲相聚。 金庸感慨地吟了首小詩：「人生苦短，婚姻苦長。何以解憂，唯有酒黨。」

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PEOPLE äşş

MOUTAI Magazine

in Yong (Zha Liangyong) and Bo Yang were friends.

Li Yu from the Qing Dynasty talked about drinking

One lived in Hong Kong while the other lived in

in "Xianqing Ouji", saying that there were "five

Taiwan. They often visited each other, dining and

commendations" in drinking: the consumption amount of

drinking together. Jin Yong once sighed with a poem, "Life

alcohol is appropriate; liquor friends are good at talking;

is short while marriage is long. Only my liquor friends can

drinking utensils are sustainable; liquor regulations are

unravel these woes."

feasible; drinking can be stopped at proper time.

Jin Yong said that he was "never drunk" when he drank.

"All good things must come to an end." Therefore,

In fact, he drank less, so he would not get drunk. Xiao Feng

drinking can be stopped at proper time is a good thing.

never got drunk. Jin Yong jokingly said that he was not good

competitions, but he did not emphasize the speed, stability

great capacity for liquor.

Linghu Chong invited Tian Boguang to drink and compete

and Linghu Chong in his novels, however, always drank but

Jin Yong also wrote a lot of plots about drinking

at drinking, but he would like to endow his characters with

and determination of drinking. For example, in one scene,

In "Tianlong Babu (Demi-Gods and Semi-Devils)", Xiao

with sword. In fact, his real purpose was to provide an

Feng demonstrated his spirits of heroism and warfare during

opportunity for Yilin to escape. In another scene, Duan Yu

drinking. In the battle of Juxianzhuang, he drank more than

competed with Xiao Feng in drinking and then used hidden

50 bowls with people from the martial arts community

strength to force the liquor out of his body, which was in fact

to break off relations, and then fought with them without

a quick wit to deal with his little capacity for liquor.

apprehension; after that, in the battle of Shaolin Temple,

The most spectacular drinking competition took place

when Xiao Feng was driven up a wall, he drank desperate

between Wang Chongyang and Doujiu monk. Doujiu

drinking, he proudly said to his opponents, "You three

Chongyang refused. They solved the dispute through

liquor with Khitan warriors, Duan Yu, and Xuzhu. After

monk wanted to borrow the "Nine Yin Manual", but Wang

together, come and fight with me. I have nothing to fear."

drinking competition. As a result, Wang Chongyang lost

Shocked by his heroism, audience might also worry that he

and the monk got what he wanted. Some readers thought

really drank too much.

this part too childish: It must be joking to decide whether to

In reality, during the time when Jin Yong wrote "Tianlong

lend the world's No. 1 manual for internal strength through

Babu", he was under "siege" and the situation was similar to

drinking competition.

Xiao Feng. He used Xiao Feng to express his own grievance

In fact, why not? Although the "Nine Yin Manual" were

and courage: "I have nothing to fear" . People might be

eagerly sought after by the martial arts community, it was

shocked by this frightening assertion of a writer.

not surprising that such two masters took it lightly. The

Compared with Xiao Feng's burden of country and

description for this plot was not much, but the elegance of

parentage, Linghu Chong's pressure was not so heavy. He

these two men was vividly presented.

drank mainly for pleasure, friendship and recreation. He

Jin Yong had brought out the interesting taste of liquor

loved liquor but didn't understand liquor at first. Later,

in his books. In interesting drinking, people enjoyed liquor

enlightened by Lvzhuweng, Zuqianqiu and Danqingsheng,

Jin Yong's habitual modesty.

through rules and restrictions. When drinking, he put

those talents with a loose characteristic. In 1972, when the

sect friends as Tian Boguang, Xiang Wentian, and Tao Gu

books was about to be completely serialized, Jin Yong was

alcoholism. Lin Qingxuan recalled the time when drinking

Pao". He settled on Gu Long.

and unrestrained. Sometimes they could drink more than

Jin Yong had no opportunity to be loose, but he loved

he became adept at drinking. He used liquor to break

last book "Lu Ding Ji (The Deer and the Cauldron)" of his 14

everything aside. He was also willing to drink with such evil

selecting the successor of serialized Wuxia fiction for "Ming

Liu Xian. Therefore, liquor became the best evidence of his freedom.

It was said that Gu Long was preparing to take a bath

In other people's eyes, Jin Yong's role and temperament

when he received the invitation of articles. Before taking the

were similar to Xiao Feng. On the contrary, Jin Yong said that

bath, he opened the letter and found that it was Jinyong's

he had a loose nature, like Linghu Chong.

invitation. He was so surprised that he even forgot to finish

As a newspaperman and novelist, Jin Yong had long

his bath. Later, Gu Long accepted the invitation, so the Lu

lived a life of "owing 2,000 words (manuscripts) every day

Xiaofeng series came into being.

when he woke up". It was hard to imagine that he would call

At that time Gu Long was 33 years old and was very

himself "loose". This kind of evaluation was probably just

50

while in boring drinking, people were enslaved by liquor. In

interesting drinking, although the atmosphere seemed to be

similar to Linghu Chong, unrestrained and bibulous. He

very tense, yet both sides remained decent. Masters would

might drink harder than Linghu Chong.

avoid any rogue fight. In boring drinking, a person competed

There were too many rumors about Gu Long's

with himself, like Li Xunhuan. He drank with himself all day long, making himself feel colder and colder.

with Gu Long. Every time they met, Gu Long would be drunk

The first sentence of "Nine Yin Manual" was: "The

10 bottles of good brandy one night. Later, Gu Long's health

way of nature is to reduce the surplus and make up for

him, Gu Long suddenly said, "Actually, I regret having led

insufficiency surpasses surplus." This is also applicable to

the insufficiency. Therefore, virtual surpasses real while

got poor due to the alcohol. When Lin Qingxuan went to see

drinking. Only when you know the sufficiency can you know

such a self-indulgent life before, especially for alcohol and

the insufficiency. When facing insufficiency, it is better to

women. I have been absurd for too long."

stop at proper time. This might be Mr. Jin Yong's secret of

In the matter of drinking, there was no denying that Gu

"not good at drinking but never get drunk".

Long was a negative example.

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金庸 (1924 年 3 月 10 日—2018 年 10 月 30 日 )，本名查良鏞，生於浙江省嘉興市海寧市，1948 年 移 居香港。當代武俠小說作家、新聞學家、企業家、政治評論家、社會活動家，「香港四大才子」之一。 1944 年考入重慶中央政治大學外交系。1946 年秋，金庸進入上海《大公報》任國際電訊翻譯。1948 年，畢業於上海東吳大學法學院，並被調往《大公報》香港分社 。1952 年調入《新晚報》編輯副刊， 並寫出《絕代佳人》、《蘭花花》等電影劇本。1959 年，金庸等人於香港創辦《明報》。

金

有酒黨。」

庸和柏楊是一對老友。一人香港，一人台灣，常

酒主要為開心、交友、解悶。他愛酒，初時不懂酒，後來經綠

得比令狐沖更狠。

首小詩：「人生苦短，婚姻苦長。何以解憂，唯

破條條框框，什麼正邪不兩立，在飲酒面前先擺到一邊。他和

酒，每次見面必定醉酒高歌，有時一晚能喝掉十多瓶上好的白

成為他自在不羈的最好佐證。

實，我很後悔以前過那麼放縱的生活，尤其在酒色上面，荒唐

常互訪。見面吃飯，歡飲相聚。金庸感慨地吟了

竹翁、祖千秋、丹青生點撥，飲出了酒中門道。令狐沖用酒衝 田伯光、向問天、桃谷六仙那些黑道朋友照飲不誤，於是酒就

金庸說自己喝酒「從未醉過」，其實是喝得少，於是不醉。

他寫蕭峰、寫令狐沖都是酒不離身、千杯不醉，笑說自己則是：

在別人眼裡，金庸的擔當和氣魄似是蕭峰。而金庸反而說

「不會喝酒」，所以把人物寫得酒量極好。

自己生性散漫，像令狐沖。

與一眾江湖人物喝絕交酒，喝了五十多碗，之後動起手來格外

就欠兩千字（稿件）」的生活，很難想象他會將自己評為「散

譽、虛竹喝絕命酒，酒後豪言要一敵三：「慕容復，姓莊的，

金庸沒有散漫的條件，但他愛散漫的人才。1972 年，

《天龍八部》蕭峰喝酒喝的是豪氣戰意。聚賢莊一戰，他

作為一個報業人兼小說作家，金庸長期過著「每天睜開眼

放得開；再到少林寺大戰，被逼上絕路的蕭峰與契丹武士、段

漫」。這種評價大概只是先生習慣性的謙虛。

丁老怪，你們三個一起上，我蕭峰何懼！」震撼同時，不禁讓

十四天書最後一本《鹿鼎記》即將連載完畢時，金庸為《明報》

而在現實中，金庸寫《天龍》的那段時間，正遭受圍攻，

據說古龍當時收到約稿函時，正準備洗澡。洗澡前拆信

人為他捏把冷汗，擔心他是真喝高了。

關於古龍嗜酒的傳聞太多了。林清玄那時回憶他和古龍喝

兒戲：天下第一內功秘笈，竟然用鬥酒決定給不給看？

其實，又有何不可。《九陰真經》固然讓江湖人趨之若鶩，

但對於兩位大宗師級別的人物，何妨等閒視之？這段原文著墨

在飲酒這件事上，毋庸諱言，古龍是反面例子。

不多，但二人的氣度雅量豁然生動。

清朝的李漁在《閒情偶寄》談飲酒，說飲酒有「五貴」：

金庸寫鬥酒寫出了酒的趣味。有趣的酒是人飲酒，無趣的

飲量無論寬窄，貴在能好；飲伴無論多寡，貴在善談；飲具無

酒是酒飲人。有趣的酒是表面劍撥弩張，而內里雙方各自保留

貴在能止。

趣的酒是自己同自己鬥，像李尋歡早上喝晚上喝，早和晚鬥，

論豐嗇，貴在可繼；飲政無論寬猛，貴在可行；飲候無論短長，

體面。高手過招，總得不至於讓人看起來像是流氓打架吧。無

貴在能止。「天下無不散之宴席」，在這層意義上是件好

處境與蕭峰相似。先生也是借蕭峰一吐冤氣，一張膽氣。「我

讀，發現是金庸邀約，大驚喜，連澡也忘了洗，半天說不出話。

令狐沖約田伯光坐飲比劍，其實不比飲也不比劍，只是借機讓

相比於蕭峰的家國身世重擔，令狐沖壓力沒那麼重。他喝

當年古龍 33 歲，像極了令狐沖，浪蕩好飲酒。他可能喝

52

重陽輸了，鬥酒僧得償所願。有讀者認為這部分內容寫得過於

得太久了。」

事。

後來古龍接受邀請，於是有了陸小鳳系列的橫空出世。

閱《九陰真經》，王重陽不許，二人以鬥酒解決爭端。最後王

蘭地。後來古龍身子喝壞了，林清玄去看望，古龍突然說：「其

物識連載武俠小說後繼者。金庸相中了古龍。

蕭峰何懼」，這句所謂文人清狂，挺嚇人。

最大牌的鬥酒發生在王重陽與鬥酒神僧之間。鬥酒僧要借

越喝只會越冷。

《九陰真經》第一句說「天之道，損有餘而補不足，是故

金庸也寫過頗多鬥酒情節，而並不彰顯喝酒的快、穩、狠。

虛勝實，不足勝有餘。」這句話用在飲酒也同樣適用。「不足

儀琳逃走。段譽與喬峰松鶴樓鬥酒結義，段譽用六脈神劍將酒

足」之處，貴在能止。這就是金庸先生「不會喝酒，從未醉過」

勝有餘」，知道哪裡為之足，才知道哪裡為之不足。到了「不

逼出體外，實系酒量淺窄者急中生智。

的秘笈吧。 53

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北京新地標 CHAO

A Multi-faced Life Style Called CHAO 有圖書館的藝術中心，是個好酒店

TEXT/ 文 Jocelyn Liao

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C

HAO is located in the center of Sanlitun, a cultural

Such events will constantly change throughout the year

entrance of CHAO is not as grand as other high-

programme entitled “72 Artists and Their Guests” allows

and entertainment landmark in Beijing. As the

to provide an evolving calendar for CHAO guests. Another

end hotels, it is even hard to find a hotel here. It is a pretty

artists to create an original artwork in any format for guest

reclusion.

rooms at CHAO. The idea is for guests to interact with the

The space and concept are so fascinating.

artists in a unique way. Printmaking Studio, CHAO Weekend

The southerners who rarely spend winter in the north of

and the Cultural Embassy also provide regular workshops

the Tropic of Cancer, for example me, are always worried

for guests.

about the cold weather. Where should I go to escape from

The Art Center hosts monthly cultural events and lifestyle

it and how can I spend my time during such time? CHAO,

experiences aimed at inspiring and elevating. Guests can

whole day here.

to connect and interact.

which offers colorful activities, makes it possible to spend a

plug into Beijing’s most active and influential communities

As soon as passing by the entrance, the design makes

During the trip to CHAO, I visited its printing studio and

me feel I am in a theater as the stairs are connected to the

experienced the process of printmaking. Professional artists’

including an exhibition hall, an amphitheater, a cinema club,

It is a rare thing in downtown Beijing. CHAO puts heart and

second floor. CHAO is not only a hotel, but also an art center,

guidance, acid pool for corrosion, printing equipment……

libraries, etc.

soul into their customers and members. Though it takes 4-5

Signature events, created as sensory playgrounds to

hours to create a A4 paper large copperplate etching. Under

elevate the experience of art and culture aficionados,

the guidance of artists Huang Song and Peng Jinrong, green

include “Night Museum”. This live exhibition blends the

hands like me could even make a printmaking. This kind of

concept of museum with human interaction, re-imagining

experience allows you to realize the difficulties of being an

nightlife as a luxurious place for socializing among arts.

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artist.

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With a carefully chosen collection of books, the 24-

hour library is a space for guests to curl up and read a book or catch up on work, complemented by a small business centre, which is like a secret chamber in Harry Potter.

CHAO's several details worth mentioning. It insists

on environmental protection without using any plastic

materials. The nails on the wooden floor at the entrance of the hotel lobby are taken from Beijing Hutong. Though the

predecessor of the building is another hotel in Beijing, CHAO retains a piece of wall of the old building in corresponding to history. The categories of the books in the rooms are

various from art, fashion and design. The drinks and snacks in the room are free for the guests, even including MOET

champagne, which offers you a sense of trust. A church-like

Beijing, or it stands for a trended lifestyle, or a nest etc.

place very suitable for holding events. CHAO’s management

established in 2016 as a destination for guests to connect,

instead of hotel uniforms. Sometimes if you run into CHAO's

rooms, 40 serviced apartments, a 15,000 square metre

Reflecting the local avant-garde scene, CHAO was

triangular glasshouse attracts a lot of attentions and is a

discover and share experiences, featuring 180 design-led

team is allowed to wear their favorite clothes every day

Clubhouse space as well as a 3000-square-metre Art Centre

French Managing Director Mr. William Latour, you can see

featuring the city's most exciting exhibitions and events. LV,

how fashionable the management team here. If the staff has

Hermès, DIOR, GUCCI organized activities here. Even Tyler

tattoos, they do not need to conceal it.

Brûlé, the soul of Monocle, was invited here for a master

What is the meaning of CHAO in Chinese? It is up to you.

lecture.

You can say it is originated from the Chao Yang district in

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獨樹一格。

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HAO 位於北京文化娛樂地標三里屯的中心區域， 大門不似其它高端酒店那樣所謂富麗堂皇， 你甚

至很難發現這裡有一家酒店，可謂大隱隱於市，

但進入 CHAO，我就被它迷住了 。這裡的迷，有兩個含義，

一個是令人著迷，一個是錯落的空間像迷宮一樣。

長期生活於北回歸線以北的南方人，在北京過冬天，總略

微擔心因天氣寒冷而走動有限。入住 CHAO 以後，這種擔心 消散了，CHAO 豐富的活動讓人待在酒店不出門成為了一種可 能。

一進門，映入眼簾的是階梯教室一樣的空間，讓初訪者我

以為這是一個劇場。CHAO 不僅是休息下榻的空間，也是一個

大堂入口的木質地板上的釘子取自北京胡同；由於 CHAO 建

聲劇院、私人影院、圖書館等，藝術中心活動全年無休，內容

歷史的印記；房間的書架上，藝術、時尚、設計著作豐富；房

築物的前身是北京另一家酒店，它保留了前身的一面牆，也是

藝術中心綜合體，包括可供藝術家或品牌做活動的展廳以及回

間的飲料、小食自由使用，甚至包括 MOET 的香檳，可見酒

涉及與藝術家、作家、傑出音樂家的長期合作項目、電影放映

店對客人的信任度；三角空間日光禮堂，增添了人們在酒店舉

和展覽活動等，譬如「夜間博物館」，將藝術融入在夜生活中，

辦活動的儀式感；CHAO 的管理人員每天穿自己喜歡的便服上

為文藝愛好者提供了夜間生活好去處，特別符合三里屯娛樂地

班，不再是同一的制服，酒店的法籍總經理時尚達人 William

標的潮流氣息。又如另一項活動名為「72 位藝術家和他的房

Latour 每天變換著巴黎世家復古運動鞋；員工可以紋身、可

客們」，CHAO 邀請國內外 72 藝術家為酒店客房創作一件作

以露出紋身；在中國國內酒店並不多見的早餐點餐制……

品，每一間客房都是獨特的。

還有更多的細節待挖掘，穿梭在不同風格的空間之中，還

此次 CHAO 之行，我們特別體驗了 「版畫工作室」，優

真容易迷路，這也是在 CHAO 駐留其中一件最有趣的事了。

秀的藝術家指導、用於腐蝕的酸池、印壓設備等一應俱全。在

北京市中心成立版畫工作室， 可見 CHAO 為住客和會員用盡

CHAO 簡介

CHAO 酒店的中文名字沒有一個固定的詞來形容，你說因

了心思。 創作一幅大約 A4 紙的銅版畫需要 4-5 小時，在藝術 家黃松和彭金榮的引導下，只要你有足夠的耐心，哪怕是繪畫

為它於朝陽區，因為它引領潮流，因為它是最酷的文藝巢穴，

體會到每件藝術創作背後的心血。

為賓客提供彼此交流、共同探索和分享體驗的場所。酒店設有

都可以。 CHAO 2016 年被創立，是結合當地潮流生活氛圍，

小白製作起銅版畫也是有模有樣 ，也讓非藝術專業的賓客能

180 間富於設計巧思的客房，40 間服務式公寓，一個 15,000

24 小時開放的書房被設計得如哈利波特裡的秘室，讓酒

平方米的會所空間，以及一個 3,000 平方米的藝術中心，為

店裡的圖書不再是擺設，而是能為客人真正享用的小型圖書

北京城中最精彩紛呈的展覽和活動提供理想舉辦地。LV, 愛馬

館。並配備一個小型商務中心。徜徉在舒適的座椅，讀一本好

仕 ,DIOR,GUCCI... 等奢侈品都被「種草」，在此舉辦活動。被

書，或投入地工作。

譽為品質生活界的男神、英國《Monocle》（連線）雜誌的創

CHAO 的幾個值得提及的細節，這是一家沒有塑料的酒

始人 Tyler Brûlé 也被他們請來了現場舉辦講座。

店，從房間裡客人的用品到餐廳的物料等，都堅持環保；酒店

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A Homeland of Vintage Liquor in Africa 非洲有一個佳釀之鄉

TEXT/ 文 Selina IMAGE/ 圖 南非旅遊局、南非開普敦 One&Only 唯逸度假酒店 South African Tourism, One&Only Resorts TRANSLATION/ 譯 Olivia

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I

n the romantic February, I received a bottle of

cities in South Africa. Table Mountain on its west side can

a friend. Warwick is one of the first-line chateaus

the ecological environment there enables the wine maker to

wine, Warwick Old Bush Vines Pinotage 2010, from

be considered as a final touch from the god. The diversity of

in South Africa that I am already familiar with. The first

get whatever they need, including choosing the growth area

bottle of the Bordeaux Style blended wine from this chateau

and plant pattern for the grapes. The wine in South Africa is

immediately became a symbolic edition once launched.

so unique and special that we can smell its vitality.

However, behind the logo of this chateau, an image of a

wedding grail, hidden a beautiful love story. Once upon a

There are eighteen official wine routes and two official

time, a silversmith wanted to marry a princess, so the king

brandy routes in South Africa, among which 99% are in the

two people to use at the same time within one day. If the

has its own characteristic. If you are a cautious wine lover,

left him a challenge, which was to make a grail possible for

wine capital, Western Cape. Each wine route in South Africa

young man could make it, he could marry the princess; if

you will focus on the details such as the quality of soil, the

not, then the death sentence would be waiting for him. The

production regions and labels. Or you are like most of the

next day, the silversmith brought a grail which looked like

guests, hoping to visit as many chateaus and to taste as

a goddess holding a smaller grail over her head. When he

much prize-winning wine as possible. You might buy all the

turned the grail upside down, the shape of the goddess's

wine that you want and enjoy a delicious lunch under the

dress became a larger grail, and the smaller grail she was

warm sunlight in Cape Town. You can surely find a route that

holding became a little cup with angle. The king was blown

meets your expectation.

away by the young silversmith’ wisdom. He not only let the

At present, the most popular wine routes are

young man marry his daughter, but also grant the grail as

in Stellenbosch, French Town and Paarl. Robertson and

it together. The wedding grail originated from this story

routes are all within one-hour drive from Cape Town, but

their wedding grail, so the bride and the groom could use

Durbanville are also being known by more people. These

passed down and is widely used in South African weddings

they are a whole different world. On the road, no matter it is

in present days, symbolising wisdom, love and good

an artistic modern chateau or an aged chateau of European

blessing. The story also reminds me of a quote from another

style, you will be surprised by the wine there.

friend of mine, Xu Wei, a KOL and expert in wine tasting, “if you love a woman, invite her to taste the wine from a

Heterogeneous Wine Cellar

chateau and bring her to the romantic land”.

The end of exploring chateaus is not the end of the

Yes, when I’m tasting this loving Pinotage which connects

the old world and the new world, my mind has already

discovery of wine. Experienced food and wine lovers might

wine, South Africa.

heterogeneous wine cellar in Africa, which is also a wine loft

know that One&Only Resorts in Cape Town has the most

wandered in the poetic and romantic homeland of vintage

with a collection of the best wine in South Africa, including more than five thousand bottles of wine from over seven

South Africa, the Homeland of Vintage Wine

hundred categories and five hundred editions. The wine

loft is featured with unique interior design and open space,

South African wine might be a little bit new for many

perfectly combining the modern sense of glass and steel.

wine lovers. Gradually developed from about three hundred

The three-level high glass and steel curtain wall visually

years ago, the production regions for wine in South Africa

separates the wine loft and the outside world. If you are a

does not have a long history as European regions, but they

wine lover, you will definitely be fascinated by the strong

created an entirely different world. The southernmost part

wine fragrance once you step in the loft.

of Africa is like a fictitious land of peace. It is raw and natural

In this room filled with aroma, you will find vivid

due to late development. When tasting the wine, it seems

introduction about the local vineyards. Different types of

that I can catch a glimpse of the fabulous Protea field.

rare wine from South Africa are also open to the guests for

By the coast, Cape Town is one of the most important

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在

彌漫著浪漫氣氛的二月，我收到好友送的一瓶酒， Warwick Old Bush Vines Pinotage 2010。 對 於

Warwick 這個酒莊我是熟悉的，南非一線名莊，有

著舉足輕重的地位，酒莊第一支波爾多風格的混釀一面世就成

為南非釀酒界的標誌酒款。然而，這個酒莊的酒標 Logo 背後， 也藏著一個浪漫美好的故事——酒標 Logo 是一個婚禮聖杯的

形象，傳說是有位國王為了刁難希望迎娶公主的銀器匠，而給 他出了一道難題，讓小夥子用一天時間做出一個可以供兩個人 同時飲用的聖杯，做出來就可以迎娶公主，否則就要失去生

命。第二天，銀匠拿來了一個雙手上舉托著聖杯的女神。當把 杯子倒轉，女神的裙子就成了大酒杯，而女神手中的酒杯也成 了一個可以傾斜角度的小酒杯。國王被年輕銀匠的智慧折服， 不僅同意公主嫁給他，還把這個聖杯作為婚禮聖杯，在婚禮上 供新郎新娘共飲使用，婚禮聖杯流傳下來，成為南非式喝交杯

酒的酒具 , 代表了智慧、愛情、甜蜜與好運。突然讓我想到了 另一位好朋友小皮（徐偉，知名葡萄酒專家，意見領袖）曾說 過的話「愛一個人，就請她喝一個產區的葡萄酒，然後帶她去 那個浪漫的地方。」

是啊，品著眼前這款夾在新舊世界之間，比印象中的新世

界多了幾分內涵，比通常的舊世界多了幾分甜蜜，舒服討喜的

Pinotage，思緒不禁已馳騁，飛向了那片充滿寫意浪漫情懷的

南非開普敦 One&Only 唯逸度假酒店首席酒侍 Luvo Ntezo

葡萄酒佳釀之鄉——南非。

多樣的藏酒地

南非：美酒之鄉

酒莊探索之旅的結束，並不代表葡萄酒的發現之旅停歇。

南非葡萄酒對許多酒友來說可能還比較陌生，三百多年前

資深美食美酒愛好者也許知道，在南非開普敦 One&Only 唯

不同的天地。非洲大陸的最南端宛若世外桃源，正因開發較晚

收藏南非最頂級美酒的酒窖 (Wine Loft)。酒窖中收藏了 5,000

逐漸起步的南非產區雖不如歐洲歷史悠久，卻開創了一片與眾

逸度假酒店裏，有著非洲最齊全且最多樣的藏酒地，同時也是

而原始自然，品嘗其酒，仿佛能窺見那絢爛的帝王花田。

多瓶葡萄酒，多達 700 種品類，500 多款珍藏佳釀。酒窖以別

來到非洲大陸南端的濱海沿岸地區，開普敦 (Cape Town)

致的設計和廣闊的空間為特色，閣樓擁有一面充滿設計感的

是南非最重要的城市之一，而其西邊的桌山 (Table Mountain)

墻，完美融合了玻璃和鋼兩種現代感十足的元素。高達三層的

更是造物者的點睛之筆。由於生態環境的多樣性，釀酒師能夠

Kanonkop Paul Sauer. There are also a collection of vintage

鋼架玻璃幕墻將酒窖與外界隔離開來。踏進酒窯，愛酒之人便

從這裏各式各樣的自然條件中各取所需，選擇葡萄生長的地點

wine such as Vergelegen, Thelema, Eben Sadie’s Columella

會被撲鼻的濃郁酒香和凜冽的酒氣所迷醉。

以及栽培方式。從南非的葡萄酒中我們便能嗅見鮮活的生命，

and Palladius.

Guests who desire to enjoy and explore the world of

在這間香氣迷離的屋子裏，有關於該地區的葡萄園的

多樣性表現得淋漓盡致，從不落入俗套。

生動介紹，還有各種稀有的南非葡萄酒，如：沃裏克三部曲

99% 位於該國的葡萄酒之都——西開普省。南非的每一條葡

地保羅薩奧爾 (Kanonkop Paul Sauer) 等供客人品嘗。酒窖還

南非擁有 18 條官方葡萄酒路線和 2 條白蘭地路線，其中

wine will be able to visit the wine loft under the guidance of Luvo Ntezo, who is recognized as “The Best Young

關於 One&Only 唯逸度假酒店

sommelier in the hotel. After the tour, the guests can enjoy

奢華度假體驗 , 其卓越質量獲得高度認可。 全球 One&Only 唯逸度假酒

Bartender in South Africa” internationally as well as the chief

One&Only 唯逸度假酒店品牌專為極致奢華市場而生 , 為賓客提供

店均獲殊榮 , 以現代卓越的設計呈現地域豐富的歷史沈澱與本地文化，

the strong cheese and local wine collection from South

以誠摯的服務和無可比擬的活力與熱情而聞名於世。

Africa, including five editions of the most popular wine

from the most renowned local chateaus. When savoring

萄酒路線都具有自己的個性。如果妳是一位嚴謹的葡萄酒迷，

收集了這些優秀葡萄酒，包括有伐黑列亙 (Vergelegen)、泰

妳會想要探究土壤、產區和標簽等細節。或者像多數人一樣，

勒瑪 (Thelema)，以及艾本 · 賽蒂 (Eben Sadie) 的科盧梅拉

妳更希望能參觀幾家酒莊，為一流的獲獎葡萄酒傾倒，超出計

(Columella) 和帕拉迪烏斯 (Palladius)。

劃地購買，然後獎勵自己在開普敦溫暖的陽光下享用美味的午 餐。

渴望享受和探索葡萄酒的賓客將在國際公認的「南非最佳

青年調酒師」、酒店的首席酒侍 Luvo Ntezo 的帶領下遊覽酒

目前南非最受歡迎的葡萄酒路線位於斯泰倫博斯、法國小

the wine from South Africa, the guests can trace the unique

鎮和帕爾，而羅伯遜和德班維爾也逐漸脫穎而出。這些路線大

appreciating the natural vintage wine generated under the

界。一路上，無論是充滿藝術氣息的現代酒莊，還是滄桑古老

number marked on the bottle back to the original vineyard,

(Warwick Trilogy)、美蕾盧比剛 (Meerlust Rubicon) 和炮鳴之

窖。參觀結束後，可以品嘗到濃郁醇厚的南非奶酪和各具特色 的南非當地產葡萄酒，其中五款最著名的葡萄酒均來自開普敦

都離開普敦不到一小時的車程，卻仿佛進入了另一個奇幻的世

idea of sustainable development on this beautiful land.

最負盛名的葡萄酒農場。每當邂逅一款南非葡萄酒，人們都能 根據酒封上意義獨特的數字追溯到最初的葡萄園，體會在南非

的歐式莊園，其中的佳釀都是能夠令人流連忘返的。 66

這片土地上以可持續發展理念下誕生的自然美酒。 67

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Savoring Fine Spirit With Your Heart 以心境飲酒

TEXT/ 文 Joseph Tsui TRANSLATION/ 譯 Olivia 68

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MUSE 樂

MOUTAI Magazine

hough the Chinese New Year has already passed, I

spirits and improve imagination, even for ordinary people.

to go to work. The only thing that I want to do,

the power of alcohol. Liquor is an angel if we control the

“Drunkenness reveals what soberness conceals” also shows

am still immersed in the New Year mood, reluctant

quantity we drink, but it will definitely turn to a devil if we

I am afraid, is going to the gym. Speaking of the Chinese

lose control or even become addicted, just like another old

New Year, it to some extents can be considered as a period

line goes, “drink more and you will worry more”.

when you attend different banquets. In our present world,

I have always been thinking that we Chinese people

neither national diplomatic activities nor ordinary personal meetings can be separated from dining together. As an

seem to know everything about this world, but we may not

goes, vintage liquor surely serves a leading role in every

We especially think highly of the cultivation of “etiquette”

know about our own past. China has a long and rich history.

old Chinese proverb “excellent wine and delicious food”

which has already been embedded in every details and

meal at all times and in all over the world. The advance of

aspects in our life, even influencing our liquor culture. The

human history is like a driven wheel continuously moving

drinking etiquette in ancient China contained four steps,

forward while the liquor is like the engine oil, lubricating

including worshiping the host on bended knees, pouring

the machine and facilitating the development from time

liquor on the earth to appreciate its fertility, having a little

to time. “Only Du Kang can solve all the worries” from Cao

taste of the liquor and then drinking up the whole cup.

Cao's “A Short Song Ballad” granted liquor a new meaning,

Western people and Chinese people have different focuses

and “Du Kang” became a word representing “fine spirit”. If

when drinking. To be specific, the former concentrates more

you are wondering where the word “Du Kang” came from,

on its ingredients and mouthfeel while Chinese people

we can trace back to the names of three ancient liquor-

focus more on the mood or mental state that liquor brings

loving legends: Zhi Kang, the minister in charge of grains

out. Chinese people sometimes leave an impression of

under the Emperor of Huang, Shao Kang, the Emperor of Xia

lacking beliefs, but I believe our faith to the ancestors always

Dynasty and a doctor named Du Bo from Zhou Dynasty as

exists. Fine spirit is a vital element in worshiping rituals

well as his descendants. Among these ancient periods, even

to the ancestors or the earth. Among the four steps of the

the nearest Zhou Dynasty was three thousand years from

drinking etiquette just mentioned, two of the steps were

us, indicating that our nationality has a long liquor drinking

worshiping gestures. At present, “I will drink a toast first to

history. Since then, Chinese liquor culture has become an

show my respect” appears very frequently on the banquet,

important part in Chinese cuisine.

but in ancient times, only the host is of the same generation

Apart from the inheritance of liquor culture, Chinese

as the guest would say and do so to show hospitality. If

people also believe that drinking properly is good for health.

the younger generations drink up before the seniors do, it

To be specific, alcohol has the function of artery activation,

would be considered as disrespectful at that time. Historical

which makes people believe that liquor can invigorate

stories like “Feast at Hong Gate” and “Removing Military

the circulation of blood. Many centenarians overseas also

Position with a Cup of Liquor” passed down to today also

mention about the habit of proper liquor drinking daily

show the importance of liquor in Chinese politics. For some

when sharing their secret for a long life. Spiritually, liquor

intellectuals in the ancient times, their highest pursuit was

can liven things up. Chinese ancient poets, including Cao

to earn a place in officialdom, which was usually realized

Cao, Li Bai, Du Fu and Su Shi, generated innumerable

by social engagements. The liquor culture involved has

famous poetic lines such as “When will the moon be clear

and bright? With a cup of liquor in my hand, I ask the dark

also been passed down. In this case, people use liquor

tend to drink.

earth and worship the ancestor. In summer, we use liquor

drinking sometimes can become impure. Based on the

plans to go to a bar, he or she will ask a few friends to join

autumn, liquor is used to praise the joy of harvest. In winter,

relevantly lighter than what we are drinking now, so it was

from all over the country each has its own characteristics,

to maintain complicated relationships. Our purpose of

blue sky”. Foreign artists including Mozart, Beethoven

and Johann Strauss also created countless masterpieces

difference of liquor-making techniques, ancient liquors were

thanks to the wine. For example, the popular “Wein, Weib und Gesang, Walzer, Op. 333 (Wine, Women and Songs)”

easier to have a few rounds at that time. However, it appears

by Johann Strauss incisively and vividly added a touch of

presently that the stronger the liquor is, the more people

tipsy feeling in the dancing. Undoubtedly, alcohol can lift

70

to relieve the summer heat and bring friends together. In

Chinese people are not used to drink alone, so when one

liquor can keep us from the coldness. Fine liquor and wine

and chat while drinking. Dishes that go with liquor and wine

can take us to heaven, bringing us blissful feeling, but liquor can also be a poison if we lose control. I cannot imagine

leaving a bright touch to Chinese cuisine and culture. In

what Chinese culture would be like without fine liquor.

spring, we use liquor to celebrate the rejuvenation of the 71

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新

春佳節剛過，我仍舊沈浸在新年氛圍當中，著實不

對我們自身的過往，則未必。中國歷史厚重，尤其注重「禮」

程度上，就是各種飯局的大結合時期。我們的世界，

酒又豈能倖免。拜、祭、啐、卒爵（乾杯）是古時飲酒的禮儀

想工作，唯一想做的，恐怕就是健身了。新年某種

的教化。這種教化是深入我們生活的各個角度、個個細節，飲

上到國家邦交，下到私人約會，恐怕都不可沒有飯局。而古今

四部曲。西方人更加側重酒本身的成分與質感，而中國人飲

中外，飯局上一定缺少不了佳釀，此美酒佳餚是也。

酒，則更強調一種「心境」。有時候說當今國人信仰缺乏，但

人類的歷史如同一個巨輪向前進，美酒自是潤滑油，時不

是我相信，中國人對於祖宗的信仰，是不分南北的。而對天地

時就要添加一點，順滑機器。曹操《短歌行》一句「何以解憂，

祖先的祭祀儀式當中，美酒也充當了重要的角色，四部曲裡頭

唯有杜康」賦予了美酒新的含義，「杜康」一詞成為美酒的代

兩個步驟，都是禮拜動作，可見一斑。「先乾為敬」一詞在酒

言詞，有三個古老的傳說：一、黃帝屬下專管糧食的大臣智康；

席上出現的頻率非常高，但古時酒宴，長輩在場，晚輩則不敢

二、夏朝天子少康；三、周朝大夫杜伯後人。三個時期，離如

於長輩之前將酒飲盡，這是種不敬的行為。而平輩主客之間，

今最近的周朝杜伯，都將近三千年了，看來華夏民族早早就成

則會先飲為敬，以示好客之道。「鴻門宴」「杯酒釋兵權」等

為嗜酒一族了，由此而來的中國酒文化，更是無時不縈繞著中

歷史故事，流傳至今，飲酒在中國政治當中，也扮演著重要角

國人的飯桌。

色。古代知識分子最高的追求之一有時候是官場有一席之地，

除了文化上的傳承，中國人也相信適量地飲酒，對身體

與之相關的酒文化，也自然流傳至今。這裡喝的不是酒，而是

健康有幫助。酒精對動脈的活化，使人們有酒能活血活氣的印

微妙的人際關係，飲酒的目的也變得複雜化，古代釀酒技術和

象。外國的許多人瑞分享的長壽秘訣當中，也有每日適當飲酒

現在有所不同，相對淡薄。要是你回到古代去，其實三杯落肚

一說。在精神上，酒能助興更是明顯不過。曹操、李白、杜甫、

並非難事。但反而我們飲酒的量是和釀酒濃度成正比，越高度

蘇軾等詩人，在酒精的催化下，產生了無數名句，真是「明月

數喝得越兇。

幾時有，把酒問青天」。而國外的藝術家如莫扎特、貝多芬、

中國人以前不習慣去酒吧獨自靜靜小酌，除了餐桌上，即

約翰施特勞斯等，載著酒意更是創作出無數佳作，如那膾炙人

便是去酒吧，也要相約數人，把酒言歡。相伴著美酒所產生的

淋漓盡致。酒精毋庸置疑地使人情緒活躍，想象力倍增，即便

卷塗抹上鮮艷的一筆。春天的美酒，擔當大地回春，祭祀先祖

口的《美酒、女人與歌》圓舞曲，讓酒意在翩翩的舞蹈當中，

下酒菜，更是全國各地，遍地開花，各有特色，為中國美食畫

是普通人，「酒後吐真言」這俗語，也充分反映如此。當然，

之責；夏天的美酒，成為烈日當頭，解暑歡聚之便；秋天的美

適量享受美酒，美酒能成為我們的天使。但假若過量飲酒，甚

酒，扮演喜慶豐收，蕭瑟之情之角；冬天的美酒，更是抵禦嚴

至是酗酒，那美酒便會成為我們的魔鬼，那真是「舉杯消愁愁

寒，團聚一堂的靈丹。酒可以是瓊漿玉露，亦可為斷腸之藥。

更愁」。

美酒雖好，切勿貪杯。很難想象，沒有美酒的中國，會是什麼

我一直覺得，國人很多時候對這個世界都瞭若指掌，但是

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樣。 73

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MOUTAI Magazine

"Liquor" was one of the most vital elements in Chinese classical poetry. The poets used liquor to express their feelings.

This time, we choose “Ask the Moon With a Cup of Liquor in Hand” by Li Bai and “Good Things are Around the Corner” by Xin Qiji for you. Please enjoy.

許多中國古詩詞人在吟詩創作時都離不開「酒」： 這次，我們選取「詩仙」李白的《把酒問月 · 故人賈淳令予問之》和 宋代詞人辛棄疾的《好事近（春日郊遊）》與大家一同欣賞。

EDIT / 編 Ziyang

Ask the Moon With a Cup of Liquor in Hand Tang Dynasty, Li Bai

把酒問月 · 故人賈淳令予問之 唐代：李白

Since when comes the moon in the blue sky?

青天有月來幾時？我今停杯一問之。

I put down the cup and ask right now.

人攀明月不可得，月行卻與人相隨。

It is impossible for one to reach the bright moon.

皎如飛鏡臨丹闕，綠煙滅盡清輝發。

But the moon always follows people’s steps.

但見宵從海上來，甯知曉向雲間沒。

It is brilliant like a flying mirror over red pavilions;

白兔搗藥秋複春，嫦娥孤棲與誰鄰？

As green smoke clears away, it illuminates.

今人不見古時月，今月曾經照古人。

In the evening it is seen coming from the sea;

古人今人若流水，共看明月皆如此。

But who knows in the morning it vanishes in clouds?

唯願當歌對酒時，月光長照金樽裡。

The rabbit pounds drugs from autumn to spring; Whom can lonely Chang E take as her neighbor?

The present people cannot see the ancient moon; The present moon did shine over the ancient people.

The ancient and present people go away like flowing water; They both witness the bright moon as it is.

I wish that I can sing with liquor in front, That the moonlight shines forever in the golden cup.

The Tang Poet Li Bai loved to drink and recite poems. When he was bored or eager to express himself when drinking, he

would raise his cup and talk to the moon, so the moon gradually became his “confidant”. This poem is Li Bai’s excellent

self-portrait. Honored as “the poetic genius”, only he could illustrate with such romantic artistic conception. The elegant demeanor of the bright moon can only be felt by heart, and the lingering charm of Tang poems can only be understood with thorough weighing and comprehension.

74

李白喜歡喝酒，也喜歡吟詩。喝悶酒時無聊，就舉杯邀明月，於是明月就成為詩仙的知己。這首詩是李白絕妙的自我造象，

唯謫仙人方可擁有那飄逸浪漫的風神。明月的風采，只能深入用心去感受；唐詩的韻味，也需反復揣摩才能意會。

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Good Things are Around the Corner Song Dynasty, Xin Qiji

好事近（春日郊遊） 宋代：辛棄疾

The spring breeze blows the flag outside of the tavern.

春動酒旗風，野店芳醪留客。

Guests are reluctant to leave because of the vintage liquor it serves.

系馬水邊幽寺，有梨花如雪。

By the river are some horses and a quiet temple.

山僧欲看醉魂醒，茗碗泛香白。

The pear blossoms are pure as snow.

微記碧苔歸路，梟一鞭春色。

The monks serves tea to the people to relieve their drunkenness.

The bowl is filled with tea fragrance.

On the journey back home.

A touch of spring follows my moving horsewhip.

Through this poem, Song poet Xin Qiji expressed his praise and love to the good views and fine

liquor in spring. He also conveyed his anticipation for all the good things coming around.

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本詞寫詞人辛棄疾對春意和春日美景、美酒的讚美和對美好事物的嚮往。

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on the world map

HARMONY 和

MOUTAI Magazine

李保芳當選「2018 中國經濟年度人物」

Group and Moutai Co., Ltd. leaders) attended the convention to

cheer for the development of Moutai Wine Company.

1 月 18 日，由新浪財經、人民日報（客戶端）、吳曉波頻道

茅 台 在 全 球

on the World Map

At the convention, Li Baofang delivered an important speech.

聯合出品的「2018 十大經濟年度人物」頒獎盛典在北京演藝中心

Liu Hanlin made a speech as well and Wang Li made a summary.

舉辦，茅台集團董事長、總經理李保芳當選「2018 中國經濟年度

Situ Jun (Chairman of Moutai Wine Company) released the

人物」。

"Annual Report and 2019 Marketing Plan of Moutai Wine Company".

2018 十大年度經濟人物頒獎詞如是評價李保芳：從政府官員

Professionals of the wine industry such as Yang Qiang (Secretary-

轉型龍頭企業掌舵人，他帶領茅台市值超越帝亞吉歐，成為烈酒行

General of the CNFIA Wine Expert Committee), Li Hua (Honorary

提供茅台借鑒，2018 年，他立足中國白酒與民族產業未來，高格

also attended the convention to discuss the development of the

業全球第一；他建設「文化茅台」，為「中國制造」乃至全球商業

Dean of NWSUAF College of Enology), Mr. Pablo, and Peter Dixon

局助推酒業競合發展；鐵腕改革穩固茅台市場秩序，打造中國實體

wine industry.

經濟典型樣板。

「我只想盡自己的努力把茅台的事辦得好一些，不要讓大家失

李保芳為葡萄酒公司發展加油鼓勁

望，把國家這個民族品牌和世界名片打造得更加亮麗一些。」李保 芳表示。

(Wang Zhu)

1 月 17 日，葡萄酒公司 2018 年度全國經銷商聯誼會在茅台國

值得一提的是，頒獎禮現場，克羅地亞前副總理、世界酒業聯

際大酒店召開，來自全國各地的經銷商代表、國內外葡萄酒行業專

項殊榮，代表了茅台人持之以恒的奮鬥，以及對中國和對世界的巨

進新時代」為主題，共同商討茅台葡萄酒市場戰略，共同籌畫未來

盟主席司馬安 · 希莫尼奇向李保芳發來祝賀視頻。「李先生榮獲此

家、新聞媒體人齊聚一堂，以「銳意進取踏上新征程，共同發展走

大貢獻。中國迎來了改革開放 40 周年和『一帶一路』倡議提出五

發展藍圖。

周年。全世界都為中國的過去、現在和未來所取得的成就而喝彩。」

茅台集團公司董事長李保芳，集團及股份公司領導張德芹、楊

建軍、劉漢林、楊代永、王莉、何英姿等領導悉數到會，為葡萄酒 公司的發展加油鼓勁。

會上，李保芳作重要講話，劉漢林、王莉分別作致辭和會議

總結。葡萄酒公司董事長司徒軍發佈了《茅台葡萄酒公司年報及 2019 年行銷規劃》。中國食品工業協會葡萄酒果酒專家委員會秘

書長楊強、西北農林科技大學葡萄酒學院終身名譽院長李華、智利

馬吉戈酒莊莊主 Mr.Pabio、TWE 富邑葡萄酒集團亞洲中東非洲及 全球免稅管道總經理 Peter Dixon 等業內人士現場論道葡萄酒行業 發展。

Li Baofang Elected as "2018 Economic Personage of China"

"Cultural Moutai", and provides a Moutai model as reference for

On January 18, 2019, the "2018 Top 10 Economic

the future of China's baijiu and national industry, and promoted

"Made in China" and even global commerce; in 2018, he based on

Personages of China" awarding ceremony jointly sponsored by

the coopetition development of the liquor industry from the top

Sina Finance, People's Daily (client) and Channel Wu was held at

level; he resolutely reformed and stabilized Moutai's market order,

the Beijing Performance & Arts Center. Li Baofang, Chairman and

and created a typical model of China's real economy.

General Manager of Moutai Group, was elected as "2018 Economic

"I just want to do my best to make Moutai better, live up to

Personage of China".

expectations, and make this national brand and world-famous

The awarding comment of "2018 Top 10 Economic Personages

the blueprint for future development.

market value in the world's spirits industry; he is constructing

Baofang.

Beverage Alliance, Ante Simonic, sent a congratulatory video to Li

78

representing the party committee, the board and management team of the company. First of all, he conveyed his New Year's

Distributor representatives from all over the country, wine industry

Prime Minister of Croatia and the President of World Alcoholic

in market value, and become the company with the highest

Party Secretary of Moutai Group) made a speech in the event

Convention 2018 was held in Moutai International Hotel.

chief of a leading enterprise, he has led Moutai to surpass Diageo

It is worth mentioning that at the ceremony, the former Deputy

On 2019 Moutai New Year’ s greeting party, Wang Yan (Deputy

On January 17, 2019, Moutai Wine National Distributors

experts from home and abroad, and news media professionals

of China" for Li Baofang was: From a government official to the

Wang Yan Conveyed His New Year’s Blessing to Employees Representing Moutai Group

Li Baofang Cheered for the Development of Moutai Wine Company

name card more shinning," said Li Baofang.

（王柱）

blessing to all the employees and their families, including

the security personnels, cleaning staffs, greening personnels,

gathered to discuss the market strategy of Moutai wine and plan

distributors and all the other staffs making efforts to the company projects.

Li Baofang (Moutai Group Chairman), Zhang Deqin, Yang

Wang Yan pointed out that over the past year, Moutai Group

Jianjun, Liu Hanlin, Yang Daiyong, Wang Li and He Yingzi (Moutai

had been fully committed to "promoting Chinese liquor and 79

M UTAI

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on the world map

HARMONY 和

MOUTAI Magazine

Li Jingren Commented on Moutai's Being Selected for "Top 10 Listed Companies" On December 12, 2018, the 2018 CCTV Financial Forum and

Chinese Listed Companies Summit released the list of "2018

CCTV Top 10 Listed Companies". Among more than 3,500 listed

companies, Kweichow Moutai (600519SH) ranked the 3rd place in the Top 10 list.

Entrusted by Moutai Group Chairman Li Baofang, Li Jingren

(Deputy General Manager and Chief Accountant of Moutai Group)

attended the summit and made a speech. "I would like to thank

and feasibility of the project design.

For Moutai, this means not only responsibility and trust, but

scheme should be reorganized, classified, scientifically designed

CCTV and experts for giving Kweichow Moutai such great honor.

developing sideline business". Main economic indicators had hit record highs. The brand value, development, and benefits were

also encouragement and expectation." Li Jingren said that as a

continuously improved. Joint strength among leader team, cadres,

member of the real economy, Moutai would continue to uphold

and other employees were enhanced to maintain the stability of

the artisan spirit, and strive to consolidate and improve the brand

production and sales teams, and strengthen the steady and good

status of Moutai distilled liquor.

development trend of Moutai Group.

According to accounts, the selection of 2018 CCTV Top 10

"In the special time node of 2019, the whole group should

Listed Companies of China mainly focuses on the independent

develop unshakeable confidence, maintain resolve, reinforce

strength, and spare no effort, striving to promote Chinese liquor the good situation of stable production, market, benefits and

plan, strategic deployment, and target tasks into reality, promote

and implemented properly; project initiation tasks should be

「中國十佳上市公司」發表感言

formulated properly and the necessity should be clarified;

O&M renewal projects should be completed within the time

2018 年 12 月 12 日中午，2018 央視財經論壇暨中國上市公司

limit, and pilot projects should be started properly; the overall

峰會公佈 2018 CCTV 中國十佳上市公司榜單，此次參選的上市公

project investment should be estimated properly, and such

司有 3500 多家，貴州茅台 (600519SH) 上榜，在此榜單中名列第三。

issues as bidding and bidding invitation should be solved in

受茅台集團董事長、總經理李保芳委託，集團副總經理、總會

計師李靜仁參加峰會並發表感言：「感謝央視和專家給予貴州茅台

reassure investors and consumers, provide services, create value

勵與鞭策」。李靜仁表示，作為實體經濟的一員，茅台將繼續秉持

and control risks properly.

popularity. Step by step, we should turn the established action

李靜仁就貴州茅台上榜

innovation, international market, profitability, and shareholder

returns of listed companies. Especially the companies should

and develop sideline business. We should strive to maintain

Zhang Deqin pointed out that the informatization project

strict accordance with the related regulations of state-owned

enterprises; based on the principle of priority and urgency, overall

這份沉甸甸的榮譽，對茅台來講，這是責任也是信任，同時更是激

implementation should be coordinated for urgent problems

existing in the production, safety management and operation of

工匠精神，竭力鞏固和提升茅台蒸餾酒的品牌地位。

the company; the division of responsibilities should be clearly

據瞭解，2018 CCTV 中國十佳上市公司評選主要關注上市公司

defined and the pace of implementation should be accelerated.

的自主創新、國際市場、盈利能力和股東回報等方面，特別是要讓

Moutai to reach the 100-billion-level, and create a beautiful new

The symposium emphasized that the construction of

投資者和消費者放心，提供服務，創造價值，把握風險。

future." This was the call from the symposium to Moutai's staff and their family.

王焱代表茅台集團對員工作出新春寄語

informatization project was not a face-saving project but to run

the company more safely, efficiently and conveniently. Relevant

units should conduct in-depth research, learn more, think more,

Zhang Deqin Presided over the Informatization Symposium

在 2019 年茅台集團新春團拜會上，茅台集團公司党委副書記

王焱代表公司党委、董事会、经营班子在活动上致辭。首先向全體

and base on Moutai's reality to build a better "Intelligent Moutai" through the construction of informatization project.

On January 11, in order to realize the integration and

員工及家屬，保安、保潔、綠化人員，經銷商、供應商及公司各項

development of Moutai's big data industry and promote

目的建設者表達了新年祝福。

王焱指出，一年來，茅台集團全心全力「做足酒文章，擴大酒

"Intelligent Moutai" to a new stage, Moutai Group held its first

張德芹主持資訊化專題會，推動「智慧茅台」

company's recent informatization new projects, pilot projects, as

台」邁向新臺階 , 茅台集團公司召開 2019 年度第一次資訊化專題會，

General Manager of Moutai Group) presided over the symposium

劃情況。茅台集團公司副總經理張德芹主持會議並對相關工作提出

informatization symposium of 2019 to review the planning of the

天地」，主要經濟指標再創歷史新高，品牌價值發展效益持續向好， 領導班子、幹部員工合力更強，保持了生產、銷售隊伍穩定，強化

1 月 11 日，為實現茅台大資料產業融合發展，推動「智慧茅

well as O&M renewal and legacy projects. Zhang Deqin (Deputy

了集團穩健向好的發展態勢。

「在 2019 這個特殊的時間節點，集團上下要以堅定信心，保

審議公司近期資訊化新建專案、試點專案、運維續簽及遺留專案規

and put forward the requirement for related work. Yang Daiyong

持定力，鉚足幹勁，以頑強拼搏的奮鬥者姿態，用心做足酒文章，

要求，集團公司副總經理楊代永出席會議。

(Deputy General Manager of Moutai Group) attended the

努力擴大酒天地。全力保持生產穩、市場穩、效益穩、人心穩的和

會議逐項審議了專案規劃情況，聽取《資訊中心 2018 年度工

symposium.

諧氛圍和良好局面，一步一個腳印把既定的行動綱領、戰略部署、

作總結及 2019 年度工作打算》。與會人員就專案設計存在的疑問

The symposium reviewed the project planning item by item

目標任務變為現實，推動茅台決勝千億，創造美好新未來。」這是

及可行性操作等展開充分討論。

and listened to the "2018 Work Summary and 2019 Work Plan of

會議對廣大員工和茅台家人發出的號召。

張德芹指出，資訊化專案方案要進行再梳理，分門別類，科學

the Information Center". Participants fully discussed the questions 80

(Ren Xu)

設計，同步施策；要做好立項任務書，講清必要性；要按時限完成 81

M UTAI

MAR 2019

on the world map

運維續簽專案，同時做好試點專案啟動工作；要做好專案投資的整

making technique of Moutai-flavor liquor. It crossed space and

要按照輕重緩急的原則，結合公司在生產、安全管理、運行等方面

carnival. This encounter met the consumption needs of younger,

met the football culture that symbolized passion, struggle and

體估算，嚴格按照國有企業相關規定，解決好專案招投標等問題；

individualized and refined markets, further promoted the fashion

存在的迫急問題，做好統籌實施；要明確責任分工，加快實施步伐。

and individualized development of baijiu's potential market and

會議強調，資訊化專案建設是為了讓公司更加安全、高效、便

emerging market, and was expected to become the weathervane

捷的運轉，而不是面子工程，相關單位要深入調研、多學習、多思

of baijiu consumption trend at home and abroad.

考，結合茅台實際，通過資訊化專案的建設打造好「智慧茅台」。

（任旭）

The appearance of Moutai Chun·Inter 110th Anniversary

Liquor was designed by a Spanish design firm that has won a

number of Red Dot Design Awards. Through its ingenious design, it perfectly integrated football and liquor in this product. Only 11,000 bottles of this liquor were launched worldwide and every bottle has a collection code and certificate. With exquisite design and

rich significance, this liquor boasted great collection value. After savoring the Moutai Chun·Inter 110th Anniversary Liquor, Julio Cesar said, "It has a unique taste and long aftertaste. When you feel Moutai Chun, you can also feel its strong Chinese culture."

(Meng Xianxin)

楊建軍出席「茅台醇 · 國際米蘭 110 周年紀念酒」 全球首發盛典

1 月 14 日，「茅台醇 · 國際米蘭 110 周年紀念酒」全球首發

Yang Jianjun Attended the "Moutai Chun·Inter 110th Anniversary Product Global Launch"

盛典在貴陽國際生態會議中心隆重舉行。茅台集團公司副總經理楊 建軍，世界酒業聯盟秘書長陳澤明，國際米蘭中國辦公室、貴州義 德志酒業有限公司、蘇甯易購集團貴州地區管理中心等合作、協辦

On January 14, the "Moutai Chun·Inter 110th Anniversary

單位負責人，國際米蘭傳奇球星朱利奧 · 塞薩爾出席此次活動。

Product Global Launch" was held in Guiyang International Eco-

發佈會上，楊建軍對技開公司與國際米蘭的合作給予高度評

Conference Center. Yang Jianjun (Deputy General Manager of

價，他指出，技開公司作為集團公司「一品為主、多品開發，一業

Beverage Alliance), directors of the cooperative and co-sponsoring

球豪門的聯姻，也是集團公司旗下子公司與歐洲足球豪門不以山海

Moutai Group), Chen Zeming (Secretary-General of World Alcohol

為主、多種經營」的戰略子公司，此次合作既是一場白酒名門和足

units (Inter Milan China Office, Guizhou Yidezhi Liquor Co., Ltd.,

為限、不畏行業壁壘的一次聯合試跑。這款產品是技開公司在繼承

and Guizhou Regional Management Center of Suning.com), and

傳統醬酒生產工藝基礎上，創新研發出的富於綿柔醇和、優雅細膩

Julio Cesar (legendary Inter Milan star) attended the event.

的柔和醬香型白酒，與象徵著熱情、拼搏、狂歡的足球文化的跨時

During the launch event, Yang Jianjun spoke highly of the

空相遇，契合了年輕化、個性化、精緻化的市場消費需求，進一步

cooperation between Moutai Group Tech Development Co. and

助推了白酒潛在市場、新興市場的時尚和個性化發展，有望成為國

Inter Milan. He pointed out that Tech Development Co., was a

內外白酒消費潮流的風向標。

subsidiary created for Moutai Group's strategy of "focusing on one

茅台醇 · 國際米蘭 110 周年紀念酒外觀設計由獲得多項紅點

product and main industry while developing series products". This

設計大獎的西班牙設計事務所操刀，通過匠心獨運的設計，將足球

football giant, but also a joint trial run between Moutai Group's

每一瓶都有收藏碼和收藏證書，產品設計精妙，寓意豐富，極具收

cooperation was not only a marriage between famous liquor and

和美酒在這款產品中完美融合。這款酒全球限量發行 11000 瓶，

subsidiary and a European football giant, which was beyond

藏價值。朱利奧 · 塞薩爾在品嘗「茅台醇 · 國際米蘭 110 周年紀

distance and trade barriers. This product was a soft, mellow,

念酒」後表示：口感獨特，令人回味，感受茅台醇的同時，也能感

elegant and delicate Moutai-flavor baijiu innovatively developed

受到其中濃濃的中國文化。

by Tech Development Co. on the basis of inheriting the traditional 82

（孟憲鑫）

香飄世界百年 相伴民族復興 The Aroma of a Century The Revival of a Nation