FOURTH WALL EVENTS CAPABILITIES OVERVIEW
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
ABOUT US WHO WE ARE WHAT’S IN A NAME? In the theater, the fourth wall is the imaginary, invisible line that separates actors from their audience. When an actor addresses the audience directly, they are said to be “breaking the fourth wall,” resulting in a connection that is unusually intimate and rewarding. When that sense of intimacy is brought to an event, the result is nothing short of magic. Founded in 2004, Fourth Wall Events is an award-winning Event Design, Production and Management Company with offices in New York and San Diego. We create extraordinary experiences based on a series of high-impact moments, each designed exclusively for targeted audiences uniquely connected to our client’s brand. Drawing on our understanding of your clients’ guests, industry, and individual needs, we partner with you — our client — to put great ideas into action. Whether you are producing a large-scale formal awards gala, an intimate brand education experience or anything in between, our team will create a custom designed event that exceeds your client’s expectations while staying within budget.
AWARDS & ACCOLADES • ISES Big Apple Award for Best Room Design / Event Décor / Set Design 2012 and 2013 • ISES Big Apple Award Winner for Best Tabletop Design 2009 • Special Events Gala Award for Best Décor 2012 • BizBash Style Award Best Centerpiece/Tabletop Design 2009 • SITE Crystal Award for Best Incentive Event of 2006 and 2008 • Named one of New York's Top 100 Small Businesses for 2007, 2008, 2010 and 2012 • Named one of America’s Top 500 Small Businesses for 2009 and 2013
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
ABOUT US
ABOUT US WHO WE ARE THE TEAM Our meticulous designers and planners are attentive to the smallest detail, ensuring that every event unfolds on time and within budget. Whether the event is a hotel ballroom or a cliffside park, our gifted professionals can turn the blank canvas of any location and venue into a world that transports your guests away from their everyday lives. Our account managers are sensitive listeners, uniquely responsive to corporate needs. Together, working in partnership with our clients and vendors, we create events that forge unforgettable connections between guests and their host. Our core team that will be single-mindedly focused on achieving your goals is comprised of the following dedicated professionals: • • • • • • • • • • • • • • •
Jeff Guberman, President and Founder Carvie Gillikin, Vice President Morgan Connacher, Director of West Coast Operations Glenn Reimer, Senior Project Manager Heather Licata, Senior Project Manager Hamish Keith, Project Manager Carlos Pelham, Project Manager Agatha Emmett, Assistant Project Manager Jesse Zryb, Graphic Designer Nikki Black, Graphic Artist & Designer Scott Cooley, Warehouse Manager & Master Carpenter Jeffrey Tanenhaus, Business Development Tom Andrika, Business Development Greg Dicso, Marketing Manager Marilyn Mock, Office Manager
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
ABOUT US WHAT WE DO CREATE Working in unique venues and creating exciting custom environments within them requires both vision and the technical knowledge to implement the simplest or most elaborate design. Utilizing the building blocks of all touch points – our designers build a “stage” for your event. The result is an atmosphere that transports your clients’ guests out of their everyday lives to a space that evokes and enhances their brand and story: a space in which the fourth wall can be broken and true connections can be made. Upon this staged environment is where we will help you create and deliver the most intriguing and appropriate content available. Rest assured your client’s message will be well received by all.
MANAGE By partnering and collaborating with you, our job is to make sure your client’s guests never see the decision-making processes, logistics and detailed planning that take place “behind the curtain” till the minute the doors open. We bring our years of practical experience and varied skills and talents to the planning process. Your client and their guests will only see and experience a flawless event. Our goal is to manage every detail, leaving you and your client with nothing more than to confidently show up at the event. The in-depth behind the scenes planning and professional management will culminate in a superbly executed experience.
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
WHAT WE DO CORE COMPETENCIES Show Development • Show concept development • Host management • Script writing • Stage management Audio-Visual • Video technology, image magnification • Lighting design • Audio design Décor/Environmental Design • Theme design • Tabletop and floral design • Linen design • Lighting design • Scenic design and construction Entertainment • Featured headliner search • Motivational speakers • Local acts and performers such as comedians, magicians, mentalists, DJs and masters of ceremony • Celebrity impersonators, stilt walkers, caricaturists, “walking décor” • Cirque performers, dancers, jazz and classical ensembles, bands Labor • Event staffing and management • Union management Interactive Media • Custom app creation • Custom QR creation • Custom Twitter tag • Social media support • Implementation of social media stations
Printed/Collateral Material • Full graphic design • Design and printing of invitations, menu cards, table numbers • Custom signage and branded elements • Mailing and fulfillment • Premiums, giveaways, VIP, speaker and attendee gifts Production Management • On-site stage management • Integrated technical direction • Design coordination Food and Beverage Management • Menu design • Catering management • Wait staff hiring and management Event Registration • Website management • Registration staffing • Security and ushers Risk Management • Risk assessment and mitigation • Provision of insurance to remove risk from clients • Safety assessments, fire watch, off-duty police officers Venue Search and Management • Venue site surveys with written reports • Venue and contracting
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT ADWEEK MEDIA EVENT Multi-level reception including a stage presentation that transitioned into a lounge and reception for local and international media. Fourth Wall Events provided: • Internally-lit curved plexi stage and side stage • Custom plexiglass podium • Rental chairs • Branded scenic chandelier lamps • Blue kidney-shaped area rugs • Groupings of white lounge furniture with branding • White plexiglass bars and DJ booth • Centerpieces • Management of lighting design
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT TUTORING CENTER INTERNATIONAL CONFERENCE Streets of New York-themed welcome reception that took over the entire ballroom level of the Hilton New York for 1,000 guests from all over the world. Fourth Wall Events provided: • 5 reception areas themed as Central Park, Little Italy, Little India, Chinatown, and Harlem • Décor highlights included custom fortune cookies, real grass areas in Central Park, and live orchid leis adorning each chair in Little India. • Each area had themed entertainment throughout the night
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT MEDIA COMPANY EMPLOYEE PARTY Light décor provided for an employee recognition party in New York. All of the décor provided was in the company’s colors. Fourth Wall Events provided: • Large floral arrangements for buffets • Small floral arrangements and candles for lounge furniture groupings • Large candles arranged on the cascading spiral steps leading to the party space
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT SPRING FLING INTERNATIONAL DESTINATION PROMOTIONAL TOUR This spring evening reception entertainment meeting planners in NYC, introducing them to the aesthetic of the featured international destination. Fourth Wall Events provided: • Spring décor and rentals • Themed catering and beverage service • Management of vendors from the international destination and displays for their products • Custom gift bag production and fulfillment • Onsite floral designers to create individual spring flower bouquets for guests to take home • Onsite registration and name badges
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT SPONSOR LOUNGE AT ASSOCIATION ANNUAL CONFERENCE Branded sponsor lounge at an annual association conference at the Philadelphia Convention Center. Included registration areas, technology lounge, food and beverage area and more. Each area was refreshed daily and changed slightly to provide a new experience for attendees each day of the conference. Fourth Wall Events provided: • Branded foyer entrance to the lounge space • Custom registration desk with branded scenic wall • Custom branded technology center that allowed guests to access the internet and print and fax documents • Small board room setups available for attendees to reserve • Executive conference rooms available for attendees to reserve • Main bar area that transformed into stage for presentations • Décor and rentals for seating area surrounding food and beverage stations • Branded lounges throughout the space • All A/V and lighting production and onsite union crew management
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
SAMPLE EVENT ENERGY COMPANY TRADESHOW One-day Energy Efficiency Summit with 150 booths, general session for 500, product showcases and smaller breakout meetings throughout the hotel. Fourth Wall Events provided: • Light box directional signage throughout the event • Brand-themed and logoed registration booths • Décor for product showcase lounge • Custom general session stage set • All video, audio and lighting production for event including management of union labor • Tradeshow booth setup and exhibitor fulfillment • Onsite event management, including load-in, show crew, exhibitor setup, attendee flow and strike
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
CASE STUDY
OUR RECENT WORK FOURTH WALL EVENTS is experienced and well-versed in creating and producing award-winning events that build brand awareness, educate consumers, trade and media, reward top clients, build customer loyalty and increase employee retention. Following are several recent examples of our work…
TOURISM TORONTO Over the past three years, we have produced twelve events for our client, Tourism Toronto in New York City, Chicago, San Francisco, London, Mexico City and various other destinations considered to be feeder markets for Toronto. The concept was to provide networking opportunities for representatives of their Luxury Hotel Collection to meet and discuss the features and benefits of their city. Tourism Toronto came to us requesting we find unique venues, create and manage the décor, lighting and audio visual which could be leveraged across multiple events, and to create menus that contained a Canadian influence. We worked with their marketing team to design and produce the invitations, RSVPs, name badges and other printed collateral. To achieve our client’s goals, we began each experience with custom save-the-date mailings, formal invitations, and follow up calls. For the first New York event we chose the venue, eSpace, to represent a modern look and feel commonly found in Toronto. Prior to the event, each guest received a small bottle of ice wine, a signature Canadian gift. Between courses, guests were invited to enjoy the works of artists who had flown in to discuss the growing art scene found in Toronto.
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
CASE STUDY
OUR RECENT WORK FORTUNE 100 TELECOM COMPANY For the past four years Fourth Wall Events has been honored to be a past of the team that put together 11 (soon to be 12) incentive events for the top sales qualifiers of a Fortune 100 Telecom Company. Hired through a worldwide incentive house, Fourth Wall Events handles all of the design, décor, entertainment and logistics for several evening functions throughout each incentive program. The most recent program (pictured right) took place in Miami, FL and hosted 376 winners and their guests for five nights at the Loews Miami Beach. Fourth Wall Events produced The Colors of South Beach welcome reception on the pool deck. The bright colors of the tropical environment welcomed guests to this once-ina-lifetime trip. Marrying several different areas surrounding the hotel’s pool, the floor plan utilized every inch of space to create seating areas that let each region’s executive host their respective attendees, while still connecting the entire group. The final night celebration, South Beach Sizzles, was so hot it was cool. Ice themed décor filled the hotel’s ballroom, including custom 75lb ice centerpieces on each table and a gigantic ice wall housing individual crystal awards for each guest. This evening has been nominated for a Gala Award for Best Design/ Décor by Special Events Magazine.
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
CASE STUDY
OUR RECENT WORK THE EXECUTIVE LEADERSHIP COUNCIL The Executive Leadership Council – the nation’s premier leadership organization comprised of the most senior African-American corporate executives in Fortune 500 companies – is dedicated to developing future AfricanAmerican corporate leaders. Each year they host their Annual Recognition Gala, where they honor three important awardees and also award 30 scholarships to some of the nation’s most accomplished African American college students. For their 2010 Gala held in New York in October, they hired Fourth Wall Events to design and manage every aspect of the event. In addition to décor, staging, audio-visual and entertainment this also included developing and managing the entire run-of-show, scripts, videos, sound tracks, invitations, program books, signage, staffing, security and all logistics. Our edict from ELC from the beginning was to design and stage-manage the entire gala to last no longer than two and a half hours – a big challenge for a show that over the years had grown into a cumbersome four-hour program! We accomplished this by working closely with ELC over the course of three months to design and proactively manage every single minute of the 150 minute program. With The Coca-Cola Company as the lead gala sponsor and multiple other Fortune 500 companies purchasing tables, as well as an impressive roster of speakers and the actor Hill Harper as the celebrity M.C., the gala sold out two months in advance and raised close to $6 million.
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com
THANK YOU FOR YOUR INTEREST IN FOURTH WALL EVENTS.
We would love to answer any questions that you might have or discuss how we can help you with your next event in more detail. NEW YORK CARVIE GILLIKIN
CARVIE@FOURTHWALLEVENTS.COM
JEFFREY TANENHAUS JEFFREY@FOURTHWALLEVENTS.COM TOM ANDRIKA TOM@FOURTHWALLEVENTS.COM 212-316-0052 (OFFICE) 212-302-1507 (FAX) SAN DIEGO MORGAN CONNACHER MORGAN@FOURTHWALLEVENTS.COM 619-272-4007 (DIRECT ) 619-374-2882 (FAX)
209 W. 40th Street, Suite 201, NEW YORK, NY 10018 | P: 212.516.0052 F: 212.302.1507 | www.fourthwallevents.com