Images are so crucial in our lives and it is time we start thinking with them more than about them, and use them as means of intellectual, artistic, activist expression, consciously and creatively. In this magazine, leading researchers, educators, museum professionals, filmmakers and artists show that being fluent in visual language can improve one’s creativity, critical thinking, educational achievement, empathy towards others and the ability to decipher technology. We outline a theoretical framework of what visual literacy is and why it is important, and reflect on the role the image plays in the contemporary world. The critical essays are complemented with examples of projects designed and pursued by various people and organizations in a number of European countries. We hope that they will stimulate discussion, offer effective methods and toolsets, encourage or inspire, and trigger new, exciting initiatives.