UX/UI Portfolio - Evelyn Wijaya

P O R T F O L I O

selected

works

I

evelyn

wijaya 1

evelyn

wijaya

I

evelyn.wijaya@outlook.com

|

0431985088

TA B L E O F C O N T E N T S :

Pop Blogger UX/UI design

INSPACE branding - UX/UI design

The Unspoken research - user experience - interior architecture

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21

29

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Pop Blogger UX/ UI Design

Case : The CEO of “Podblogger” has raised significant capital to start a new social media service which is focused on people sharing spoken word audio recordings (podcasts) identity and presence.

Problem Statement : • People often consume media in situations where audio is the preferred medium • There is much untapped knowledge in the world – enabling people to share knowledge via audio will “make the world a better place”

Goals: • Develop an overarching design concept for the app, and then delve deeper into the design of two specific components of the app.

Users: • Students • Working Professionals

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“Make the world a better place” “a n e a r t o s h a r e k n o w l e d g e “

EXISTING APPS

SPOTIFY

APPLE PODCAST

THE PODCAST APP

BBC PLAYER

NETFLIX

FEED/ DISCOVERY

CONTENT PAGE

CONTENT/ AUDIO PAGE

CONTENT/ AUDIO PAGE

PLAYLIST/ SAVES

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INTERVIEWS/ RESEARCH QUESTIONS:

How often do you use podcast?

USER 2: USER 1: 35 years old mom who likes to multitask, listening to podcast 19 years old student who like to use podcast while studying while driving/ cooking

3 times a week

5 times a week

While studying/ during my freetime

While driving/ cooking

How do you find/ discover new podcast?

Youtube/ influencer

Recommended by friends/ family

Why do you prefer podcast over video contents?

Keep entertained while studying

Ability to multi-task

Which platform do you use?

Youtube, Spotify

Apple Podcast, Podcast

What do you like about this platform?

- Ability to connect to creators

- Ability to connect to external speaker - Autoplay option

- Hard to discover new contents

- Difficulties in finding suggested contents based on interest

When do you usually listen to podcast?

What do you dislike about this platform?

PODCAST USERS STATISTICS

67% young audience

49% listen at home

22%

“More likely to own a smart speaker”

“More active on social media”

listen in vehicle

“Mostly using smartphones”

“Spend more time in podcast than in TV”

PERSONAS 1 KATE 35, Female Manly, Sydney Designer Married with 2 kids

GOALS & MOTIVATION: • Keeping her entertained with new ideas and information • Filling time while driving • Multitask while cooking

Kate is a busy working mom that works full time. Whilst

maintaining the bacance of work and taking care of her children, she likes to listen to podcast while driving to work

and cooking at home to keep her entertained. She also

finds listening to podcast as inspiring and knowledgeable.

FRUSTRATIONS:

NEEDS:

• Needs to discover new contents from word of mouth

• Customisable podcast • Auto play features

• No rating system to see the credibility of the podcast

• Ability to connect to external speaker

• Find it a waste of time to find good podcast

PERSONAS 2 JAKE

Jake has just recently moved out of her parents’ house. His

19, Male

working part time as a waitress. He uses public transport

Newtown, Sydney Student Single

GOALS & MOTIVATION: • Finding a way to listen to podcast when he study

day-to-day life is filled with hours of doing uni works while frequently to uni and work. Living alone in a studio

apartment, he likes He likes to listen to podcast while studying and doing house chores. Sometimes he also likes

to make contents and share it to his friends in his free time.

FRUSTRATIONS:

NEEDS:

• Not knowing which podcast to choose

• A customisable discovery based on

• Relies on content creator that she

• Filling time while on public transport

knows from another media (such as

• Background noise while he is at home

youtuber)

his interest • Ability to create and post podcast from the app • Connect & follows content creators

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CONCEPT

Share

Inspire

“Make the world a better place” “a n e a r t o s h a r e k n o w l e d g e “

Connect

Inspired

FEATURES

ABILITY TO LIKE

CREATE CONTENTS

ABILITY TO BROWSE CONTENTS

CONNECTION TO OTHER CREATORS

CUSTOMISABLE CONTENTS BASED ON INTEREST

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BRAINSTORMING

HOME PAGE - TASK FLOWS

HOME PAGE - PAPER PROTOTYPE 1

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HOME PAGE - ITERATION 1

HOME PAGE - USABILITY TESTING 1 TASK:

USER 1

USER 2

Success

Yes

Yes

Time to Complete (sec)

35 sec

30 Sec

Number of errors:

2

1

Notes/ Observation

- Hard to find categories/ preffered choices

- Doesn’t know where to click

Features to Improve

- More customisable categories/ options

- Simplified design features

Help & Documentation

Allow the users to tailor the experience (customisation of categories)

User control and freedom

Allow the users to back out a process and remain in control

HOME PAGE - ITERATION 2

HOME PAGE - USABILITY TESTING 2 TASK:

USER 1

USER 2

Success

Yes

Yes

Time to Complete (sec)

25 sec

22 Sec

Number of errors:

0

0

Notes/ Observation

- Struggling to know where they are in the system

- Doesn’t know where to click

Features to Improve

- Showing and informing them where they are within the page

- Use visual cues to highlight actionable buttons

Aesthetic and Minimalist Design Supports the user’s primary goals

Visibility of system status

Keep users informed about what is going on through appropriate feedback.

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HOME PAGE - ITERATION 3

KATE 35, Female Married with 2 kids

SATISFACTION

HOME PAGE - USER JOURNEY

Kate just went home from work and wants to prepare

dinner for her family. While preparing the ingredients,

Kate has just went home from work feeling tired.

f

She connects it to her external speaker

Looking through her app, she choses “Pod-blogger� to listen to some

She starts cooking while being entertained from the podcast

She then choses a a podcast and decided to likes this podcast She browse through the apps to find something based on her interest

Though she still needs to prepare food for her family

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VISUAL ITERATION

HOME PAGE

AUDIO PAGE

CREATOR PAGE

PLAYLIST PAGE

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INSPACE branding - UX design

Case : Inspace Showsuite is a virtual reality simulation software that offers virtual reality experience for building professionals. Being the service arm of its parent company (Inspace), Inspace Showsuite lacks its personal brand

Problem Statement : • Lack of digital presence and identity • No personal branding

Goals: • Building a brand identity of the product to build its digital presence • Moving away from their existing parent company website to further its targeted audience and to showcase it’s true potential in the VR industry

Users: • Property developers • Property agency • Architects

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Pa re n t Co m p a n y Lo g o

Lo g o I t e rat i o n - I n i t i a l S t a g e

Lo g o I t e rat i o n - S e c o n d S t a g e

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I N S PA C E S H O W S U I T E

I N S PA C E S H O W S U I T E

I N S PA C E W S UC I TE E IS NH SO PA S H O W S U I T E I N S PA C E ISNH SO PA W S UC I TE E S H O W S U I T E

I N S PA C E S H O W S U I T E

I N S PA C E S H O W S U I T E

I N S PA C E S H O W S U I T E

I N S PA C E

I N S PA C E S H O W S U I T E

S H O W S U I T E

I N S PA C E

I N S PA C E

S H O W S U I T E

S H O W S U I T E

I N S PA C E

I N S PA C E

S H O W S U I T E

S H O W S U I T E

I N S PA C E S H O W S U I T E

JUSTIN ZAC BRONWEN LIANG

W W W W W W .. II N NS SP PA AC E X SR S .C O M

CEO

CEO

W W W W W W .. II N NS SP PA AC E X SR S .C O M

JUSTIN ZAC BRONWEN LIANG

JL@INSPACEXR.COM AB@INSPACESS.COM

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0412345678

JL@INSPACEXR.COM AB@INSPACESS.COM

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0412345678

L6, 11 1 THOM YORK STREET SYDNEY,

L6, 11 1 THOM YORK STREET SYDNEY,

NSW 2000

NSW 2000

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Inspace Website Design

Inspace Website Design

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The Unspoken research - user experience - interior architecture

Case : White Bay Power Station is a heritage listed abandoned power station located in Rozelle, NSW

Client: • NSW Office of Environment & Heritage

Problem Statement : • Waste of land use • A significant gendered spaces surrounding the building

Goals: • Redevelopment of the existing site into a mixed-use ubran renewal precinct • Fostering an awareness, appreciation, and understanding of Gender Inequality & Unrealistic Body Expectation

Users: • Locals • Tourists

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Fostering

an

awareness,

appreciation,

and

understanding of gender inequality & unrealistic body expectation through the lense of fashion

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Gender History Analysis (Australian Bureau of Statistics)

Trends in Employment

Women Men

1954 > 1 in 3 women in Australia were employed

Women were expected to support the family at home

Man were recognised as being the breadwinner

2020 Gender Analysis

Gender - Gap

13.9%

<

full-time average earnings (ABS 2019, Average Weekly Earnings)

4.9%

<

median undergraduate starting salaries

(ATO 2020, Taxation Statistics 2016-2017)

Women in Leadership

(WGEA 2019, Australiaâ&#x20AC;&#x2122;s Gender Equality Scorecard)

34%

Boards and governing bodies that have

NO FEMALE D I R E C TO R

0%

Boards and governing bodies that have

NO MALE D I R E C TO R

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Educational Attainment Domestic Students enrolled in universities or other institutions

58.7%

41.3%

(Australian Government Department of Education and Training, 2020)

20-24

Age attained year 12 qualifications or above

91.1%

88.8%

25-29

Age achieved a bachelor degree or above

44.5%

32.2%

(ABS 2019, Gender Indicators)

Employment in Electricity, Gas, Water, and Waste Services Division (2007) (Australian Bureau of Statistics)

25.8%

16,600 females

74.2%

47,700 males

Pe r c e n t a g e e m p l o y e d i n e l e c t r i c i t y supply by gender

LEVEL OF IMPORTANCE

GENDER ANALYSIS

WBPS GENDER ANALYSIS

WBPS

Commercial Buildings

Residentials

Public

Public

Private

Past

Present

Future

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WBPS VISION & STRATEGY

Vision : Understanding and interpreting the past to enables us to celebrate the equality of the future

Community

Recreation & Tourism

VISION & STRATEGY

Economy

Sustainability & Heritage

• Local & International Tourism • A new destination for the local, regional, and global community • New and enhanced public and community spaces • Cruise Terminal

Recreation & Tourism

• Creating an iconic space within the WBPS will socially activate the small businesses

• Promote Equality between man and women • Viewing the feminine elements of the site by providing activities

for both genders

Community

• Creating a safe and intuitive precinct that promotes inclusivity • Supporting programs and initiatives that benefit both man and womens

• Providing workplace that offers the right balance and diversity of

service, trade, education, and innovation • Addressing consumerism issues in the site • Re-active the site from a form of architectural waste

Economy

• Preserving the materials that have significance (eg. Brick,

Corrugated Iron, Steel) • Celebrating the existing site by creating a juxtaposition from

Sustainability & Heritage

history • Honouring the culture and identity of the precinct

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PAST

PRES

Masculine

Masc

Power Station:

Surround

Gender Roles Male Domination

Gy

Climate Change

Automoti

Women ->“Kitchen”

Gendere

SENT

FUTURE

culine

Celebration of Equality

d context: Gender Neutral Activity

ym

ive shops

Bringing Awareness to the

ed Zones

Issues

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Gender History Analysis

(Australian Bureau of Statistics)

1954 > 1 in 3 women in Australia were employed

Women were expected to support the family at home

Man were recognised as being the breadwinner

What is Fashion?

A media that is always

Culture

shifting throughout time

Economy

(Breward 2019)

Politic

Social

The maker of identity where it relates back to memories and traditions of future trends

(Breward 2019)

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Why Fashion?

Altering the IDENTITY of the environment, becoming a tourist

destinations in their own (Potvin 2008)

Addressing social issue

in GENDER inequality throughout times

Potential of

ENHANCING AND ALTERING the cultural significance of a city

(Potvin 2008)

History of Fashion in Australia Conflict between IDEAL-FANTASY and biological REALITY of women

(Maynard 1999)

Disturbing MEDIA message to

women through the idealisation of

UNREALNESS

(NSW Minister for the Status of Women 1996)

Women are seen as a

SEXUALIZED OBJECTS that

depicts a fluttery romantic, active nesters or passive love-objects (Faludi 1992)

Mannequins and models are seen as something that it LACK OF

PERSONALITY, without the signs

of minds, which encourage indulgent aesthetic dreams and pleasure (Maynard 1999)

TODAY, women in Australia are resisting the persuasions of the illusions 43

KEY ISSUES OF FASHION

Lack of Major Fashion Event Mercedes-Benz Fashion Week

being the only big Fashion event in Sydney

Lack in Diversity ‘Zero diversity’: Harper’s Bazaar is slammed for ‘celebrating

Australian beauty’ by depicting ‘skinny white girls’ on front cover”

(Daily Mail Australia 2019)

N INDUSTRY IN SYDNEY

Lack of exposure of local Australian Song of Mute as being the local brand in Harrolds

Lack of its presence The fashion industry in Sydney remained

stagnant with no proper publication

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GENDER ROLES SOCIAL EXPECTATION

FASH ION

REFLECTIN

SOCIAL AN LACK OF DIVERSITY

ECONOM

THROUGH

FILLING TH SYDNEY

EXPECTATION

KEY ISSUES

H-

VS

REALITY

NG

ND

MIC CHANGE

HOUT TIME

HE GAP IN

STEREOTYPICAL WOMENâ&#x20AC;&#x2122;S BODY EXPECTATION SEXUALISED OBJECT

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VISION & STRATEGY

Diversity & Gender Equality

Fashion Platform

Entertainment & Community

RAISING GENDER GENDER

SOCIAL EQUALITY ROLES

ACCOMMODATING LOCAL FASHION

AWARENESS IN

BY REINTERPRETING & IDENTITY

A PLATFORM FOR DESIGNERS TO GROW

CREATING THE FIRST BIG-SCALED FASHION PRECINCT IN SYDNEY TO ATTRACT PEOPLE FROM LOCAL TO GLOBAL SCALE

WBPS

MALE DOMINATED WORKFORCE “MASCULINE SITE” GENDER INEQUALITY

FASHION

BODY STEREOTYPE LACK OF DIVERSITY EXPECTATION VS REALITY

FORM RESPONSE

GEOMETRICAL SHAPES EMOTIONAL IMPACT BRINGING AWARENESS

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Temporary Exhibition 1

Bar

Permanent Exhibition

PROGRAMS PROGRAMS

Community Spaces

Temporary Exhibition 2

• Main Temporary Exhibition Space • Fashion Show Exhibition Space 1

• Permanent Exhibition Space Exhibition Space 2

• Temporary Exhibition Space 2 Exhibition Space 3

• Designer Exhibition Store • Shared Workspace • Workshop Space Community Spaces

• Photo Studio

• Bar

Bar

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GENDER E

Women were seen as a sexualised object Expectation VS Reality

Idealisation of Women to look “unreal” ADDRESSING SOCIAL ISSUE

COMMUNITY SPACES

Designer Exhibition Store

Process of Fashion

Photoshoot Studio

FASHIO

HOSP HOSPIT

PAST

EQUALITY

Male Dominated Workforce

Social Expectations

Women “Housewives”

ON HUB

Lack of Fashion industry in Sydney

PITALITY TALITY

No large-scaled fashion precint/ existence CREATING A PERMANENT HOME

EXHIBITION SPACE

Bar

Indoor Temporary Exhibition Space

Indoor Permanent Exhibition Space

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EXPLODED AXONOMETRIC

55

57

evelyn

wijaya

I

evelyn.wijaya@outlook.com

|

0431985088