NID Product Design Graduation project by Evelin Edison

DEGREE PROJECT Hot air snack maker Sponsor : Samsung India Electronics Pvt. Ltd.

Volume : 1 STUDENT : EVELIN EDISON PROGRAMME : Bachelor’s of Design (B. Des)

GUIDE : MOHAMMED NAIM SHAIKH

2020 INDUSTRIAL DESIGN FACULTY (PRODUCT DESIGN)

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The Evaluation Jury recommends EVELIN EDISON for the

Degree of the National Institute of Design IN INDUSTRIAL DESIGN (PRODUCT DESIGN)

herewith, for the project titled "HOT AIR SNACK MAKER" on fulfilling the further requirements by*

Chairman Members :

Jury Grade : *Subsequent remarks regarding fulfilling the requirements : This Project has been completed in ________________ weeks.

Activity Chairperson, Education 3

COPYRIGHT© 2020-2021

Student Document publication meant for private circulation only.

All Rights Reserved.

Bachelor of Design, Product Design, 2016 National Institute of Design, Ahmedabad, India.

No part of this document will be reproduced or transmitted in any form or by any means electronically or mechanically, including photo copying, xerography or video recording without permission from the publisher- Evelin Edison and National Institute of Design.

All the illustrations and photographs in this document are copyright© 2020-2021 of the author or respective people/ organization wherever mentioned.

Written, Edited and Designed by EVELIN EDISON evelinedison4@gmail.com www.behance.net/evelinedison www.dribbble.com/evelinedison www.linkedin.com/in/evelinedison/ Processed and Published at National Institute of Design Paldi, Ahmedabad - 380007 Gujarat, India www.nid.edu

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ORIGINALITY STATEMENT I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material which have been accepted for the award of any other degree or final graduation of any other educational institution, except where due acknowledgment is made in this graduation project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this graduation project is the product of my own work, except to the extend that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged. This graduation project (or part of it) was not and will not be submitted as assessed work in any other academic course.

Student name in full : Signature : Date :

COPYRIGHT STATEMENT I hereby grant the National Institute of Design the right to archive and to make available my graduation project/ thesis/dissertation in whole or in part in the Institute’s Knowledge Management Centre in all forms of media, now or hereafter known, subjects to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.

Student name in full : Signature : Date :

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GRADUATION PROJECT | EVELIN EDISON | PDUG16

Hot air Snack maker HOT AIR SNACK MAKER 7

Preface The end of the students academic tenure at the National Institute of Design is marked by the culmination of a substantial investigation in the field of design on a topic closely aligned to their discipline of study. It is through the graduation project and subsequent documentation of the same that this investigation takes place.

This is final academic project for the student.

Jury compromising faculty members evaluate student’s performance in the graduation project, after which, students are awarded NID’s professional educational programme final graduation.

The graduation project is an opportunity for students to demonstrate their expertise as independent practitioners of design. However, this project must be done with academic rigor incorporating system inquiry and informed design decisions.

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GRADUATION PROJECT | EVELIN EDISON | PDUG16

Acknowledgment There are a lot of people that I have met during this project. I would like to take this as an opportunity to thank each one of them. All of you taught me something or the other that made me a better human being.

NID thank you for giving me such fabulous faculties, friends and all the other members of our NID family. Mr Naim thank you for encouraging me always and giving me constant guidance during this project, giving me feedback on every small detail and making way for further improvement. Also, all the faculties who helped me to understand the design lessons and to learn beyond the curriculum design lessons and kakas bhais and all the people who helped me during these 4 years and take care and maintain our NID so well.

A humble and sincere vote of thanks to Samsung Design Delhi for allowing me to work with such an amazing team. Big thanks to Mr Prantik and Prasam for their mentorship and support, constant critique and feedback during the discussions sessions which provided a better understanding of the industry. I thank all the members of the SDD ID team for giving valuable insights.

Special thanks to all the millennial who participated in the survey and gave me valuable inputs. Also, the salespeople who shared users expectations and behaviour thoughts.

My family and friends, I am here because of your support. My parents Edison and Shify and my little brother Teslin thank you for the love, care, support also trusting in me and being the biggest support to chase my dreams. Ruban Uncle and Sarala Aunty, thank you for finding the real passion and talent in me. You guys are the biggest energy boosters in my life. I am so much grateful for the knowledge you have given me about design, giving me the confidence to trust myself.

This project happened during the Covid 19 pandemic situation. I would like to thank each health workers, social workers, policemen, government and all the people who work for our safety thanks you so much.

All my friends in NID, Specially Ananth, Naja, Sharook my cheer team, Asvino Signi who always remind me to think from a different perspective, and all my batch-mates especially my PDUG16, all my seniors and juniors thank you so much.

Special thanks to Keerthi for clearing my doubts around medical and chemistry topics. Thank you so much, Manas Peter, Vishnu Sajwal, Justin Mathew, Dimple Jyo, Teena Jerin, Dona Binoy, Asvino, Yugesh, Araisrang, Ajay Johnson,Kunjaunty and Roona Jens for sharing photographs. Amruta Supate, thank you for sharing valuable information and being a good wisher of me. Akhil, Vivek Raju, Taniya, Abhishe MR, Simran, Maniteja, Durlabh, Shantha aunty, Shanthakumari aunti, Vijayan uncle, Johny Uncle, Varkey uncle and aunty thank you so much dears.

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“Everything is designed, few things are designed well” -Brian Reed

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Dedicated to all the epicures...

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Contents Phase 1

Phase 3

1. About NID

16

1. Health parameters

120

2. About PD

18

2. Different methods of cooking

122-125

3. About Samsung

20

3. Food chemistry

126-129

4. Synopsis

22

4. Life around a plate

130-131

5. Initial Brief

23

5. Survey Insights

132-137

6. Timeline

24

6. Covid 19 lockdown effect

138-139

7. Concept cards

140-143

Phase 2 1. Design era

28-47

Phase 4

2. Generations

48-77

1. Importance of snacks

146-149

3. Product trend

78-89

2. Indian Authentic & foreign snacks

150-153

4. Opportunities

90-113

3. Task of snack making

154-155

5. Criteria

114-117

4. Snack industry and market

156-157

5. New trend in snacks

158-159

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Phase 5

Phase 7

1. Indian Kitchen spacing

162-163

1. Concepts

208-269

2. Appliances

164-165

2. Size comparison

270-271

3. Existing products in the market

166-167

3. Form analysis

272

4. Utensils and materials

168-169

4. Parameters

273-276

5. Point of differentiation

170-173

5. Parameters Analysis

277-278

6. Archetype

174-185

6. Mock up testing

279-283

7. Display

186-187

7. Space occupancy in kitchen

284-287

Phase 6

Phase 8

1. Archetype possibilities

190-191

1. Final model 1

290-307

2. Bottom - top

192-193

2. Final model 2

308-325

3. Top - bottom

194-197

3. App

326-331

4. Side throw

198-199

4. Take away

332-333

5. 360° throw

200-201

5. Bibliography

334-337

6. Anthropometric data

202

7. Usage sketches

203-205

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Phase 1

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Introduction • About NID • About PD • About Samsung • Synopsis • Initial Brief

HOT AIR SNACK MAKER 15

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NID The National Institute of Design is a design school that functions as an autonomous body under the Indian Ministry of Commerce and Industry. NID has been declared as one among the Institutes of National Importance

by Act of Parliament, under the National Institute of Design Act, 2014.

The school offers educational programmes at Bachelors and Masters with five faculty streams;Industrial Design, Communication Design,Textile, Apparel & Lifestyle Design, IT Integrated(Experiential) Design and Interdisciplinary Design Studies. NID is a unique institution with many problemsolving capabilities, depths of intellect and a time- tested creative educational culture in promoting design competencies and setting standards of design education. Education at NID is a combination of theory, skills, design projects and field experiences supported by cutting edge design studios, skill & innovation labs and the Knowledge Management Centre.

The Bachelor of Design at NID is a four-year programme at the Ahmedabad Campus, offered in eight disciplines; Animation film Design, Film and Video Communication, Graphic Design,Exhibition Design, Ceramic and Glass Design,Product Design, Furniture and Interior Design and Textile Design.

HOT AIR SNACK MAKER 17

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Product Design Product design is concerned primarily with the relationship between products, systems and those who use them. The product design programme at NID inculcates user-centric approach and processes. Responsibility and concern towards the social, physical and ecological environments is emphasized in the process of developing innovative ideas.

The product design programme assimilates inputs in diverse domains such as human factors, cognitive ergonomics, form studies, studio skills, advanced cad, research methods, design management, materials & manufacturing processes & social sciences.

Emphasis is on process centric approach which shapes a student’s education through participation and teamwork.

Product design aims and explore for Design for quality of life, Design for healthcare, Design for social impact, Design for social impact, Design for sustainability and Design led futures.

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Samsung Samsung India electronics of production Ltd headquartered in Gurgaon, is one of the leading manufacturers of electronic and technological devices in the world.

The company offers mobile phones, tablets, televisions, home appliances and computers.

The company’s vision is, based on human resources and technologies, create the best products and services, and contribute to society.

Samsung Design Delhi (SDD) is one of the global design studios of Samsung, strategically placed along with the Samsung Research Institute, Noida at Logix Cyber Park located in Noida. SDD is a Vital Part of the Community Leading the Way in Design. The design team is majorly working with UX, ID, CMF, graphics and packaging, research, and service design.

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Synopsis The project commenced with an open brief to identify new product opportunities in the living and kitchen space, supporting Indian consumer needs and incremental value to Samsung’s existing range of Digital appliances. Through research, it got centred around the topic ‘healthy snacking’. It eventually turned to the idea of designing an appliance for preparing snacks at home using the hot air cooking method. Trend study, generation study, market research, user behaviour, current scenarios, and so on had shaped the idea for the final product. Functionality, safety, and ergonomic parameters became the backbone for the selection of design and concept models.

The initial stage was looking at all kinds of cooking methods and later narrowed down to the new snacking habits evolving around the western influence in the country. Covid 19 pandemic affected the lifestyle and triggered a work from the home scenario that had scarcely seen prior. All the possible archetypes were explored during the ideation stage to develop under four different heat throwing directions.

Ideations had done considering various possibilities to identify the pros and cons. Eight models with various archetypes were ideated, modelled, and 3d visualised for further reviews.

Three out of the eight models had taken forward for the mock test. It had based on the scores in the parameter analysis.

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Two models were forwarded, adding all improvements which the parameter analysis showed. One model had hot air blowing from the top lid. The other one had it from the bottom and sidewalls. Since the project happened during the Covid-19 pandemic of 2020, data collection and research had restricted to digital platforms. User test and market research had conducted following the Covid-19 safety protocol.

The project had aimed to create healthy snacking and support the epicure and nonculinarians to be independent in cooking.

Initial brief The core mission is to discover deep consumer insights and propose new business opportunities in the domain of products in the living and kitchen space. The secondary mission is to capture micro and macro trends to suggest improvements and incremental value additions to Samsung’s existing range of digital appliances (Eg, Refrigerator, Washing Machine, Microwave, Air Purifier etc).

This project will aim to arrive at the radical or incremental innovative product opportunity and scopes in appliance by understanding the consumeric- lifestyle- psychosocial behavioral trends of mass consumers- the millennial and Gen Z

HOT AIR SNACK MAKER 23

Timeline

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Finding the opportunity Narrow down to Snack maker Snack world Technology and details Archetype of the model Ideation 3D modeling and rendering Documentation

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Phase 2

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Finding the opportunity • Design era • Generations • Product trend • Opportunities • Criteria

HOT AIR SNACK MAKER 27

Design Era Study To understand the evolution of Industrial design trends through decades.

Close up of antique wood and brass camera lens Image source: Stock image

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Analysis of

Design features & trends Through Design Eras

Until 1930 industrial design was considered as a decorative art. After World War II it became the Industrial design which this era is witnessing.

There were several design trends and movements that happened in the 20th century in which Some are still considered to be the best of the best- Designer master pieces. Analyzing each of these movements one could understand the social cultural influences and human life of that location in that time where the trend evolved.

The products that were invented during each period shows how human life wants to improve the lifestyle in a better way looking towards a better future. In the early periods like the art and craft era the design inspiration was from nature, materials and later where technology and new steps in human history like space traveling gave birth to a space age design trend. As the time passes where more people start to travel across the countries and get to see new products eventually build demand for those products and that leads to mass manufacturing.

Furniture, automobiles, and industrial products are the best examples which express the characteristics of the design trends in the design era. Being an Industrial designer, it is always an advantage to have knowledge about Industrial design history which helps to design products well for the future and develop aesthetic sense.

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Art and craft movement

Acanthus leaf by William Morris

Tiffany Chandelier

Decorative and Nature inspired form and shape with heavy details

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Sussox chair by William Morris

Hand wrought iron base spade feet table

The art and craft movement (1834-1896) was influenced most prominently by both the imagery of nature and the forms of medieval art like the Gothic style. The practitioners of the movement strongly believed that the connection forged between the artist and his work through handcraft was the key to producing both human fulfillment and beautiful items that would be useful on an everyday basis. As a result, art craft artists created a vast range of decorative art including Ornamental objects, floral fabrics, bookmaking, weaving, jewelry, enameling, metalwork, ceramics, and architectures.

Mission style furniture

William Morris one of the best practitioners of this movement, known for his pattern design which is inspired by nature. Furniture done in this style is very rectilinear often with an emphasis on elongated forms using wood as the primary material. The decoration on these furniture pieces is minimal, allowing the natural materials and crafted details to shine. These products were not manufactured, each product shows the highly skilled craftsmanship.

Art Nouveau

Tiffany Table lamp

Detailed and decorative objects with organic and rhythmic lines

Wooden leaf chair by Bartolozzi

Art nouveau, an ornamental style of art that flourished between 1890-1910 throughout Europe and the US. Art nouveau was aimed at modernizing design, an escape from the historical styles. Artist drew inspiration from both organic and geometric forms from nature. The distinguishing characteristic of art nouveau was the long organic line with rhythmic patterns with high details same time appears to be delicate. Objects form, texture, space, and color with its own decorative effect. An elegant and graceful fuse of shapes especially flower stalks and buds, vine tendrils etc with the combination of materials such as iron, glass,

French iron planter

ceramic, and wood. These features most often found in architecture, interior design, jewellery and glass design, posters, furniture design and illustration.

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Art Deco Climax model 60 tube radio

Henry Dreyfuss Vacuum cleaner

Dark star wall light tiffany style

Stylized decorative elements using geometrical forms, zigzags

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Art deco wallpaper patterns

Art Deco, also called style modern movement within the decorative arts and architecture that originated within the 1920s and developed into a serious style represented modernism became a fashion which broke the traditional elegance.

This trend created both luxury items and massproduced wares. The characteristic features of artistic movement reflect admiration for the modernity of the machine and for the inherent design qualities of machine-made objects— e.g., relative simplicity, planarity, symmetry, and unvaried repetition of elements. Art Deco objects often showcase simple, clean shapes, usually with a streamlined look.

Art deco arm chair

Geometric patterns are also relevant characteristic feature in Art deco products.

Combination of materials such as wood, chrome, vita-glass and plastic can be seen in those products.

Bauhaus

Tea infuser by Marianne Brandt

Barcelona Chair

Primitive shapes to functionality

Baby Cradle by Peter Keler

Bauhaus Chess Set by Josef Hartwig.

Bauhaus, founded by Gropius in Weimar, Germany, in 1919, as a replacement quite conservatory based around a holistic approach to the creative disciplines. Combining two schools, the Weimar Academy of Arts and therefore the Weimar School of Arts and Crafts, into what called the Bauhaus, or “house of building,”. The design innovations commonly related to the radically simplified forms, the rationality and functionality, and therefore the concept production was reconcilable with the individual artistic spirit—were already partly developed in Germany before the Bauhaus was founded. Aesthetic use of primitive shapes

often found in Bauhaus furniture and posters.

Combining different materials with bright multiple colours give Bauhaus an identity which helps this trend to face out always.

HOT AIR SNACK MAKER 33

1950-60

Easy chair style of Ico parisi 1950

1956 Chevy Corvette

Eggchair by Arne Jacobson 1959

1956 Chevy Corvette

Furniture

Butterfly stool

A perfect fusion of organic shape with a smooth and soft design

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Tulip Chair by Eero

1950 the furniture design was influenced by the retro and minimalist era. That time, furniture was made for being function as the primary focus. During that time, most of the furniture was made with solid materials like Steel wood and polyfoam even though designers were encouraged to use and explore new materials for furniture aside from wood. All the furniture of that decade created an identity and build a connection with human emotion which made all these an iconic piece with tremendous design value even in the 21st century. Most of the furniture was having an organic shape with a fuse of sculpture and furniture.

general motors firebird

Automobile

Pastel shades of blue Pink and green Space-age reflectionlarge tailfins, lot of chrome Flowing designs like rockets

General electric Vacuum cleaner Sunbeam stand mixer SMEG brand cooker elisabeth

1958 Packard Hawk

Morphy Richards cloth iron

1950→1953 Aston Martin DB2

1950s cars come up with space-age reflection such as large and prominent tail fins, flowing designs like rockets with a lot of chrome. An ideal car concept was that the elements of the car that were functional, such as taillights, wheels, radiator grills were to be shown rather than kept hidden from view. The wrap-around window was a nice look though. Most of the cars appear to be lower- longer and wider with pastel shades of blue, pink and green. Luxury items such as power steering, power brakes, and automatic transmission became more popular and widely available.

Electric juicer

Product

GE automatic electric coffee procolater

Filleted edges Roundness Functional & elegance Pastel colors Plastic introduced

Toaster 1B14

Kenmore Wringler

The 1950s decade where product appeared with freeform aesthetics. Cider juicer, kettles, toaster, refrigerator, iron box and grinders become quite famous during that time. New products such as toaster and the washing machine with sliding dryer invented and plastic were introduced with multiple usage application. Even though Functionality was the prior guiding design point, products of those decades express the characteristic design features such as filleted edged and rounded corners. Use of Pastel shades colours reveal the influence of the Pop Art movement of the 1950s.

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1960-70

Eames fiber glass rope edge chair

Ball chair by Eero Aarnio

Mae west lips sofa

bubble chairs

1969 Ford Mustang Boss 429

Zanotta sacco bean bag

Marshmallow sofa

Furniture

Expressive yet functional look

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1960-69 was the space age, at the same time pop art influences were significant in this decade. Most of the objects appeared to be in round shape with vibrant primary colours focusing on bold and fun attractive choices.

Designers were experimental and relayed on the advancement of the plastic industry for capturing new forms and unprecedented changes lead to fresh ways of thinking. Furniture was developed for mass manufacturing considering comfort, multi-functionality, and stack ability.

Bat mobile

Automobile A change from bubble top to boxier forms.

Braun radio

Braun hair drier

Pocket radio

1965 Shelby Cobra 427 Roadster

1960 C1 Corvette

VW Beetle

The 1960’s automobiles belonged to a definite decade of automobile history with the arrival of economy, muscle and pony cars. 1964 models were designed with serious consideration for the needs and economy use. 1965 was called the “the year of the stylist.” Engineering changes took a back seat to changes in overall appearance. A long hood, a short deck and low, sleek profiles were the characteristic design trends of that decade. Stripe line starting from the nose was quite trending design feature appeared in many car designs including muscle cars. Overall there was a change from bubble top to boxier forms.

Ken wood chef mixer

Product

LEI loudspeaker

“Everything is possible”form does not resemble the function

Coffee grinder

Hoover vacuum cleaner

Braun has introduced the aesthetic idea of “Less is better” creative use of primitive shapes with filleted edges. Designers with fresh ways of thinking come up with unbelievable creativity. That decade defined the concept of ‘everything is possible’ where form does not resemble function. The enormous use of transparent materials and ABC plastic with vibrant colours express the pop culture and space age.

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1970-80

Vauxhall SRV Kuramata glass chair

Wiggle side chair Nuvola Rosa Bookcase

The amoeba chair

Furniture

Expressive yet functional -postmodern architectural influence Experimental with materials

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Supporto chair

Barstool by johanson

In 1970s contemporary style has started.

This decade’s furniture has an influence of postmodern architecture which result in expressive design yet functional. This decade was facing an energy crisis and the environmental issue at the forefront of the consumer mind lead the design environment to return to eco-friendly materials. Recycled materials took place in the furniture industry.

Furniture with compartments and nomadic furnishings which can be moved become popular in this decade. Natural shapes, colours and fluid shapes were the features of those periods of furniture.

Nissan Fairlady 1972

Automobile Wedge design, pop-up headlights, and the emergence of the super car

Toaster by Phillips

Ford Mustang II

AMC Rebel Machine

In the 1960s and ‘70s, luxury automakers like Porsche, BMW, Audi, and Mercedes-Benz were some of the first to reintroduce curved exteriors.

Wedge design, pop-up headlights, and the emergence of the supercar are just a couple of of the trends that hit the streets within the ’70s. The 1970s, almost every American-made car had hard, sharp edges, with few curves.

They were uniformly designed as a series of three connected boxes: the hood, the cabin, and the trunk. Most of the cars in that decade appeared to be elongated forms with racing strips, opera windows and lamps. Fender vends were quite famous in those eras designs.

Toot a loop portable radio

Braun Coffee maker

Sony cube TR 1825 expo

Space ball radio

Braun Juicer

Braun hair drier

Product

Integration of shapes Bright colours, geometric patterns influence of pop art

JBL speaker

Most of the products in this decade come up with simple colour schemes, clean font style futuristic minimalism. The products in this period were designed keeping functionality in mind.

Perfect integration of shapes with minimal elements giving overall a simple form shape.

Portable radio made by Sharp company is an example of Japanese miniaturization - a design trend emphasized the efficient use of small spaces has been identified in this decade. Also, the influences of the Hippy movement were noticed during this period.

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1980-90

1984 corvette

first chair by De Lucchi

Carlton bookcase

Furniture • • • •

Memphis design era Unseen integration of geometry Asymmetry “Bigger and brighter equals better” • Bright coloring and bold shapes

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Bel air arm chair

Flamingo side table

The 80s witnessed unseen integration of geometry, flat colours combined in bold contrasting palettes and stylised geometric patterns in furniture design. Black and white stripes and abstract squiggles become the ingredients for the Memphis inspired design which was fueled from the earlier movement such as pop art and art deco. The 80s considered being the time for modern design with recognizable design styles. Bright neon primary and pastel colours and repetitive patterns often found in those decades furniture.

Asymmetry was on the futuristic characteristic of Memphis furniture.

1980 Porsche 911

Automobile

Beginning of using computer modeling for cars

1983 DeLorean

1989 Pontiac Trans Am Pace Car

Ford mustang COBRA

1983–92 Volkswagen GTI

80s cars were boxy due to 3 reasons- European style trends, a government-mandated push for the fuel economy and new technologies that allowed manufacturers to design and create curved shapes more easily. Car design prioritized the aerodynamic designs with sleek exteriors to minimize the wind resistance. Moreover, the design was moving towards the futuristic style.

During 1980 computer modelling for a car has begun. Which gave the automakers the means to produce those soft curves and manufacturing technologies made it easier and cheaper to produced curved shapes. Sunroof and yellow headlight style marked in the history in the 80s.

G force vacuum cleaner

Product

Portable Sony record player

Phillips air fresheners

Braun coffee maker

Decor wine cooler

Kettle by Morphy Richards

Aroma gourmet

Bright colours Grey white Bold lines Functional innovative A new range of products introduced eg: wine dispenser, air cleaner

80s products come up with the mantra of “bigger and brighter equals better”. Products come with functional innovation. A new range of product such as wine dispenser and cooler, air cleaner etc introduced in that decade.

80s design introduced bold lettering, crazy futuristic designs, and pastel based tropical vibes. With the influence of the Memphis design bright colour, grey white and bold line become famous. Other than that Neon noir, 80s cute, cyberpunk, Digital tropical and Fantasy was the other style that existed during that decade.

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1990-00

P S Haslo chair

Vilbert chair for IKEA 1990–97 Mazda MX-5 Miata

Marc Newson -Lock heed

Furniture

Orgone chair

New materials and manufacturing methods

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Philippe stark WW stool

After 80s modelism 90s got the taste of minimalism. Application of new material and manufacturing method started to take place in this decade. Inflatable furniture in a variety of bright gaudy shades was one of the hottest trends of the 90s even though they weren’t comfortable. After the frightful neon’s of 80s monochrome took place and totally get away from the vibrant primary colours. Simple organic design takes over its pride again.

1990 accura NSX

Automobile Beginning of using computer modeling for cars Aerodynamic shapes

Codless jug kettle

Electric shaver

1994 Jaguar XJ220

Ultrasonic toothbrush

1996 Dodge Viper

The 1990s were a transformative era. CAD became mainstream, whilst the rigid, boxy design philosophies of the 80s were gradually supplanted by a return to the curves of earlier decades. Cars changed in three other vital ways during this period- Return of the Curve, - Return of the Curve, Speedier and Sportier, More Power to You. Aerodynamic shapes with well- defined character line become common in the 90s.

Even Though 90s-decade cars shows the design hangovers from 70s and 80s. From the 90s onwards cars interiors started getting importance and designers also cared to give more attention to the materials used in interiors of the car.

Zitruspress

Sony headset

Product

Philippe stark lemon squeezer

Sony video-game set

Less intimidating form prevails over function

1st generation I mac computer

In the years leading up to 2000, companies were turning out innovative software and digital hardware products at a rapid pace.

Many of these products were the driving force behind our technological advancements that contemporary society is all but addicted to. Cell phones, computers, technology for watching videos and google were introduced and started becoming part of our daily life. Portable handheld and user-friendly products designed in mild colours during this decade. Play of transparency often found in many Form prevails over function was the silent theory of the 90s.

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2000+

Djinn chair

Space odyssey coffee table

Furniture

Magic chair one by Grcic

Nimrod chair

Scale distortion comparing human size

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Vegetal chairs

Lunario table

21 centuries started with a new phase in the design industry where contemporary design became more relevant and popular. New material and manufacturing exploration and its clever application started worldwide.

Combination of multiple materials with aesthetic composition have scene in these furniture. Scale distortion was one of the visible characteristic features in furniture design where big chairs comparing human size had an identity in interiors.

AUDI A4 IN 2004

BMW Z8

Automobile Sci- fi and Futuristic forms

Ford Thunderbird

Mitsubishi Eclipse

Harman Kardan KEF audio muon

Polaroid I zone

Ferrari 360 Spider

In the 2000s all kinds of designs from the earlier decades were available in different models and different companies. As a shift what was new in 2000 was designs pushed over the limits of technologies. Many concept cars were introduced in those times with scifi characteristic features. Both design and the technological features a car could offer become the main things for the customers.

Character line of these cars become well defined after redesigning of each model.

1st iPhone and iPod

Product

Roomba autonomous Robotic vacuum cleaner

Transparency became a crucial feature to define futuristic.

Dyson Bladeless fan

In the early 2000s, consumer electronic devices had a distinct aesthetic – the utilization of silver (and chrome) plastic plastered almost every sort of electronic product. Silver, molded plastic with plastic chrome finished details made a clean break from the beige plastic of the late 1990s. Technological advancement became the spine of products where the design trend was around the Rounded and smooth forms and slim body Independent of the product. Many new companies showed courageous to experiment with shapes and forms. Also, in the 2000s transparency became a crucial feature to define futuristic.

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Driving Facts Technology

Standout

Information Sharing

Educated Communities

Hyper Consumerism

Better Communication

Developing Countries

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Design

Every decade, design trends shift away from trends of the previous decade and build on nostalgia for earlier times. The natural wood tones in 90s decór rejected the excess of the 1980s, which had said no to the earthy 70s. When the 2000s arrived, the revival of 80s glam returned in a creative way that fit with the changing times. Even today, design trends make heavy use of throwbacks to past decades.

Earlier design movements were developed and spread around its evolved location.

When people started to travel to different places sharing of new design thoughts and understanding how better life others having.

Lifestyle of each generation developed, and individual needs increased where the industrial innovations had an important role to make the life independent and ease. Life style standards improved where everyone got accessed to all the new products- the time of hyper consumerism. The question was how to standout and the get the attention.

Which forced the manufactures and designers to come up with new trends understanding the requirement of the consumer and giving functionality accordingly. Technology and design the 2 main streams intelligent choices for the makers and stand out choices for the consumers.

Insight Emotional Connect of user with

product lead to success and long run of the product .

Portability & modularity Experimental with materials and inspiration from nature

Form and function

interchanges their primary focus or resembles one on the other.

Minimalism in

terms of colours and form

Play of primitive shapes helps to create unbreakable identity

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Generations 48 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Analysis of

Lifestyle, Consumeric & Psychosocial behavioral Trends through Generations

Customers are the kings when it comes to sales.

Users behavioral patterns has huge impact on the product market as well. So, it is beneficial to understand the user’s perspectives and their needs to design the right products for them. In this chapter, discussing the lifestyle, consumeric and psychosocial behavioral trends in different generation in Indian population. This study is a first layer to understand the target audience for this project.

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B

This is 65 years old Mary spend her retired life with youngest son and family

Technology as productivity Plan well spend less

Values relationships Disciplined retired life

aby Boomers

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Most of them are started enjoying their retired life fulfilling their bucket list

1946 - 1964

‘

Well-disciplined and mentally focused this generation has increased the demand for aging care products and retirement plans.

The “Baby Boomer” concept is rooted within the demographic history of the US and is alien to India, a generation born between 1946-64. We can call them the platinum of India as they are at their 70s. They have born in Independent India, where India was looking into a new phase of development.

The current senior citizens and oldest of the country who have almost fulfilled their bucket list and enjoying their retired life as grand grandparents. Perhaps the foremost profitable of all generations, they’re those who have enough retirement cash. This generation increased the demand for ageing care products, elderly retirement planning and similar goods and services. A report released by the United Nations Population Fund and HelpAge India suggests that the number of elderly persons is predicted to grow to 173 million by 2026.

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Struggling youth of baby boomers As baby boomers’ parents witnessed the freedom fight and its consequences such as the financial imbalance at the time when baby boomers born. During the 50s and 60s India was shifting to a socialist economical model under Indira Gandhi’s leadership: nationalization of industries, public works, social reforms, and public investment in education.

Economic options and personal opinions were limited for the teen baby boomers and it was influenced by family, group or caste that they were born. Baby boomers need to wait years for a telephone connection or a Bajaj Scooter or an EC TV, and there have been only two cars to settle on from a Fiat 1100 or an Ambassador. They grew up experiencing scarcity and the heavy hand of government, with banks being nationalised and Emergency being imposed. Wars, particularly against Pakistan, dominated our psyche. Connectivity depended on inland letters and the trunk call. Radio dominated and television made its flickering debut.

Their aspirations were narrow- either follow the traditional jobs or business or be an engineer, doctor, bureaucrat, or manager. Very few women take a step forward for the job and Many women forced to stay inside the 4 walls of the kitchen.

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Disciplined retired life Baby boomers have come with much longer retirement time. So, they have high expectations about their retired life where they want to spend time more with their kids and grandkids. They are healthy, energetic, and relieved from the family responsibilities as their children are now the backbone of their families. Baby boomers find time to fulfill their bucket list such as visiting religionrelated places, treating their children and grandchildren etc. which seems to be silly for other generations, but they value it a lot.

They like to follow the same routine that they followed for the past 50 years such as waking up in the early morning meeting friends in the park, regular chai and newspaper etc. Another big concern for these elderly people is that will they become a burden in their children’s life when often health issues come.

The spread of Covid 19 became mental stress and fear of this generation and forced them to be inside the 4 walls of their homes.

Values relationships The baby boomers generation value relationship because they grew up in making calls and writing letters. Define strong interpersonal skills. This generation relies on the old Indian cultural values where they want to guide their children to specific professions, follow the customs and religious rituals.

Recently the campaign called #OpenYourWorld hit a universal Indian cultural insight of parents wanting their children to choose traditional careers like engineering, medicine, and law or they wanted their children to carry forward the family business or the profession. The campaign attempted to then break down these barriers between parents and children as a social experiment.

They believed in the harmony of Joint families. They give values to relationships with family, friends and to their professions. They have higher expectations from the younger generation which usually conflict with their approaches and bring misconceptions.

Plan well spend less Being the members of joint families and spending the teen and adulthood in an imbalance economic environment, baby boomers taught to spend carefully. Living with more than one sibling taught them the prize of sharing and caring and planned to spend.

India has no population-wide mechanisms of social security. In that scenario, they have to work hard and as long as possible to support themselves. The informal sector has the worst scenario where baby boomers are forced to be employed even at old age, where the oldage pension from the government can’t fulfill the requirements.

Technology as productivity Baby boomers are also the people who constitute most of the rich population of today’s India. The expansion of radio, television, mobile phones, personal computers, and the Internet all are pioneered by Boomers; however, the connection between technology and Boomers is vastly different in comparison to other generations. They see technology as an opportunity to improve productivity. A tool to relate to younger ones who live far away.

Moreover, through the utilization of technology, and communication, seniors can see decreases in loneliness and, in turn, experience better mental and physical health.

Greater technology use is studied and located to be related to better self-rated health, fewer chronic conditions, high well-being, and lower depression. Technological advances which will directly benefit the elderly and help promote aging products include remote sensors, connected scales and blood pressure cuffs and remote glucose monitors.

While technology is sweet and progressive, it also has adverse impacts on the lives of our elderly. It is extremely hurtful for the elderly, as they’re unable to deal with this fact- paced technology and feel isolated. elders feel the quality time spent with their children and grandchildren has decreased with the increase in usage of phones and computers.

Which created a negative image about

technology whether it is a phone or an ATM, they are reluctant to use it and want to go with the traditional methods.

Health care and medical service The elderly, due to increased morbidity from chronic diseases, have long-term healthcare needs and a large likelihood of having health expenditures in general and out of the pocket expenditures. Apparently, many insurances don’t cover the expenses for the drugs. The need for healthcare increases with age. Those above 65 years medicines become part of their daily meals most commonly.

India’s relatively unaccountable public system of healthcare has led to the evolution of a highly varied, unregulated, and most expensive private sector that provides most healthcare, leaving them with poverty.

The growth of the elderly population in the coming decades will bring the unprecedented burdens of morbidity and mortality across the country.

Covid 19 has already affected the lives and health of many senior citizens. Key challenges to access to health for the Indian elderly include requirements of assistance, financial support, declining social engagement and limited reach to the health system.

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Technologically adapted Work life balance

Planning for the retired life Manufacturing economy to service economy They are open minded and ready to accept alternate lifestyles and learn new things.

1965 - 1980

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X

This is 42 years old Teena Jerin cake artist and manages her own bakery business in Kochi

Generation

X

‘

A generation in search of human dignity and individual freedom, love, tolerance and human right. They are independent and selfsufficient.

Gen X - those born between 1965 and 1979 wasn’t so different from us in India. But it had been during this period, as the Congress party faltered, that the spirit of rebellion among the young was born. They are independent, resourceful, self-sufficient and flexible because they adapt well to change and are tolerant of alternative lifestyles. They are technologically adapted and open-minded regarding diversity.

They are better educated than baby boomers.

They are individualistic and witnessed the change of economy from manufacturing to service.

They grew up with computers and Technology and with public digital assistance. Generation X introduced the first line of entrepreneurs in India. These ambitious generations showed a willingness to learn and grow in life.

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Manufacturing economy to service economy Compared with the baby boomers, Gen X had more career options to choose from.

Women started to step into many professions and showed the courage to break the stigma.

It was a time when youngsters were preparing and appearing for highly competitive engineering and medical exams. The Indian economy was at a growing stage.

Many Generation X have already got climbed to the highest of the company ladder. They hold 51 per cent of leadership roles globally and will continue to move into more senior positions. And considering generation X makes up 33 per cent of the workforce, they’re during a unique situation to require on more senior leadership roles – with potentially higher paychecks. That was the rise of the manufacturing economy to a service economy.

Members of generation X in India developed a mental model patterned on an upscale, vibrant democracy – comfortable with many views, perspectives, and voices. People realized the power of education, which was available to everyone. Computers made their entry, entertainment television gained traction and the bold economic reforms ushered a rising tide of prosperity.

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Work life balance

Planning for the retired life

This generation works to live rather than live to work. Most of them are Adapted to the 8-hour office jobs in which they usually get time to spend with their children. Overtime working is not common for them. This generation started with a shift hour system to jobs, giving them a work-life balance that was necessary for the balancing of a family where both parents are working. But still, Generation X has a lot on their plates, not the least of which is care giving. While more than 52 per cent have children living at home, many Gen X’ers are caught off guard when they are also expected to take care of aging parents. Financial planning and retirement decisions often get put on the back burner to take care of more immediate needs. A millennial in India still lives with his parents, even after marriage. So the concept of filial relationships plays a more important role than “friends”. This culture can be an important force in guiding generations.

That often results in higher expectations from younger generations. Even though Gen X parents are more open-minded and have given the opportunity and independence to their millennial and Gen Z children, society and the social circumstances raise questions about their parenting. Gen X teens didn’t have many rights to decide or to choose from. Their parents were the decision-makers for them, and they went through many struggles as mentioned above. Because of all that Gen x parents want to give their children all the facilities and fulfill their needs and dreams at any cost.

Gen X are the upcoming senior citizens enthusiastically looking forward to their retirement life expecting to be free from the family responsibilities and spend some time for their own passion such as gardening, traveling, charity and social works, politics etc. Despite the amount of debt, they are carrying, Gen X has goals of reaching financial freedom.

Members of this generation are thinking about retirement time and they expect their children to start earning their own for financial safety and encourage them to start a new family.

Some of Gen X also consider retirement planning as their top financial concern. And another set of people who work in the informal sector would like to “fully retire” someday, but do not believe that goal is attainable. Of course, considering this generation has lived through not one but two significant recessions, their gloomy outlook makes sense.

This generation is more aware of their health and well-being. It is often found that after the 50s they are conscious about their food habits and daily routine. Prefer to spend time for health checkups, exercises etc. Simultaneously they are setting up financial backups for the future treatments in case of emergencies as cancer, heart diseases appear to be quite common. Non-communicable and lifestyle diseases are going to become part of their daily life.

Consumerism

Technologically adapted

For the last few years Gen X has changed their shopping habit. Moreover, they turned to hybrid consumers- they are familiar with both online and in store purchase. Especially the Covid-19 lockdown persuade to move to Online purchasing. This generation was used to do shopping streets and bargain purchases.

For them shopping is a good time to spend with families. They trusted the store purchase where they could get better knowledge, get to see different models, and could experience before buying. There was an invisible bond between the customers and the shopkeeper which resembles discounts and reliance for future purchase and repairing. This generation looked for products for the long run and they buy for the need and requirement. But the new EMI system and TV advertisement forced these consumers to buy unessential things.

Even Though this generation also encouraged the repairing of product culture in the society.

Apparently, that is one of the largest informal sectors which is livelihood for many Gen X.

At that time, young Gen X in India was witnessing some new reforms, such as liberal business regulations, lower restrictions on foreign investments/imports, and reduced bureaucracy. The country also saw the expansion of the telecommunication industry, space programme, software industry and information technology sector. Digital adoption and usage reveal that Gen X are increasingly adapted to life with technology.

Demonetisation has sped up the adoption of online financial transactions among Gen X and older age groups Today, Millennial and Gen X are spending an equal amount of time using financial apps.

Older generations warm up to newer digital transactions where Gen X catches up with millennial in transacting online. The adoption of smartphones and the incidence of online financial transactions is high among Millennial because they are natural citizens.

Comparatively, generation X has been slower to adopt technology generally, because of inertia, inhibition and caution. Interestingly, trends in digital adoption and usage reveal that this trend may be losing steam - a development that will have significant ramifications on digital product and marketing strategies going forward.

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Thinking outside the box

M

1982 - 1996

Socialize Convenience Digital natives Live present Behavioral characteristics

illennials

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These are young professionals working in various departments in UAE, Living with their families and others are enjoying bachelor life

‘

The concept of on/off completely integrated to lives. Millennial know a clear about their career and personal life and prefer 24*7 Online.

The whole concept of millennial is a new form of cultural imperialism. Generation y millennial or Digital native are born between 1982 to 1996. This is the period when India’s transition happened from a closed economy to an open one—colour TV, 1982, Rajiv Gandhi and 1984 heralded both a generational shift and so-called light reforms, while big-bang liberalization followed in 1991, and executing the fundamental reforms (decontrolling) for the transition between 1991 and 1994. They’re India’s first non-socialist generation, the first to own consumption encouraged, not curbed.

Let’s call them Liberalization Children.

The technology was a part of their daily life. The concept of on and off completely integrated into their lives. They were born into the digital world from the analogue world. The world requires them to be better trained to induce employment. They have the ability to think outside the box. They express their feelings and thoughts through social media. Social media has become the most influencing part of millennials’ life.

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Digital natives Technology-driven digital natives consider it as part of their life which makes their life better and faster. A most effective way of improving productivity and solving most of the challenges of this world through innovation in technology.

It has an influence on Both mental and physical well being of this generation.

Technology becomes a companion for them which they can control, make life easier and convenient. But apparently, the same technology has taken the key to human emotions. Especially social media. So the question is that social media is a friend or foe.

Through a tiny screen, they earn knowledge, find entertainment, share experiences. The bond between this generation to ‘screen’ reflects the innovation in ‘n’ number of products.

Behavioral characteristics Millennials are very authentic and are not willing to compromise their family and personal values for anything. They feel personally responsible to make a difference in society.

The first categories of Economics when will look into that they are ambitious takers, looking for growth and challenging work that they look for. They are also wanting growth opportunities rather than job stability. They have a keen

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interest in higher education. The political party of them wants everything to be transparent and less bureaucratic. Readiness implies fair reasoning. They won’t decide to make a difference. They have a keen sense of completion both regional and global.

Millennials want to be shown their presence to the future generations. The Identity which makes them aware of their resignation and wants to prepare to elaborate their designation. their designated designation to be higher in every time period as soon as possible. So, they always look for an identity and a role model.

Millennials have High awareness about their surroundings and give priority to ethics and moral value to systems. Their personality is formed by independent viewpoints analysis by social peace burst pressure. millennials have extra exposure about the daily life happenings compared with earlier generations and they have the confidence to solve and respond wisely.

Convenience Every individual in This generation has their own interest, like dislike regardless of the trends above all convenience matters a lot. The wonderful thing about this generation is that they want everything to be personalized make it for you. They don’t bother about spending when it counts and their attitude towards the spending habit is like buy now deal with it later.

Thinking outside the box In professional life, it is remarkable that many millennial have shown the courage to choose entirely new professions rather than traditional jobs. The 21st century witnessed powerful innovations and initiatives from the millennial side. Millennial are the brain behind many startups and businesses in present India. This generation also showed the importance of human rights, women safety, the value of education and self-Respect. They refuse to blend into the background and become one with their surroundings who remains silent and blind. Secure in their thinking and ideas, they are heralding new changes in the workplace, society and even the cyber world.

Ambitious and result oriented-ready to be christening the authority and face new challenges. Their very self-confidence and I can do it attitude help them get ready to figure things out on their own. They are good team players and they do good in giving inputs and support.

Millennial are more inclined to leave their current place of work the next two years and are much more inclined to join the gig economy as compared to global respondents.

Also express the eagerness and passion to start their own business, making use of the entrepreneur opportunities.

Live present

Socialize

Millennial are giving more importance to life. They are not ready to adjust life to fit the job into. There are so many things in which millennial IS attached to in day to today life which results in the low attention span of this generation. 5-10 sec ads are the best example of how millennial want everything to be quick.

In recent decades there has been an increase in social events such as concerts, Stand-up comedy events and even dating apps. This points out the socializing interest of millennial above social media. Millennial showed keen interest in public events such as environmental protecting events, protests for women safety etc.

This generation Y is into solving the day to day problems like example when you are hungry and you don’t have food Or maybe your experiment in the kitchen failed and realized that there are no vegetables left and the open option is either order Online or grab some Ready to eat food. So from this, we can understand that the trend and the current trend in the market is that they are trying to solve the day to day problems. Because this generation runs behind life experience and they don’t need to spend on the general appliances and consumer durables like TV, refrigerator etc. They are all those from their parents and grandparents or the subscription option is always there.

Generally, millennial believe their ambitions are within reach Whether it is reaching the senior level or buying a house or traveling around the world. Family desires won’t control them anymore to chase their dreams.

According to Ramendra Singh, associate professor, marketing, IIM-Calcutta, “According to Deloitte study, Indian millennial as well as Gen Z are among the most optimistic ones across the 40 countries that participated in their survey. They are also more skilled and adept in handling digital media such as Online shopping, and they have higher clarity about their goals in life.

When will look into the priorities of the Indian millennial that 50 percentage of people as bit to make the positive contribution to the society that they want to contribute to the society in the 50 percentage of people that their second priority is there they want the highest salary.

Even though they bound to 4-inch screens it helped them to figure out time for their interested areas and get to find people with the same interests.

Optimistic This generation is very much optimistic and are happier than their parents. Just under 3rd expect social and political situations to get better. They are socially conscious. Employees loyalty to the company’s CSR activities and express their sociability Online through social media apps they are very text-based. And they are optimistic about a sustainable future.

And the value experience is which helps to reduce the carbon footprint.

Reference:”https://brandequity.economictimes.indiatimes. com/news/industry/millenials-and-gen-x-most-accuratelyassess-their-finances-robocash-study/72376873 HOT AIR SNACK MAKER 61

Career focusedhobbies to jobs Digizens

Impatient

Independent and demanding Prefer cool products over cool experience

1997 - 2010

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Generation

Z First year B.Com student Dona and her friends

‘

A generation arrived with smartphone and tablet, marked by the Internet and trust the contents on the Internet.

Gen Z, a generation born between 1997 to 2010 arrived with a tablet and smartphone under their arms marked by the internet. Mastery of Technology makes them neglect their relationships to a greater extent. Give more voice to social causes on the internet. They are independent and demanding consumers.

They are the future of the global economy- The largest group of consumers by 2020. India is a country with 64% of the population in the working group 356 million people in the age group between 10 to 23. They are a very optimistic generation. Other than being relatively drawn in age and both being technologically savvy, Gen Z may be a very different and unique group compared to its Millennial counterparts. Their behavioural features still need to be identified.

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Digizens Gen Z Like to get everything immediately.

YouTubers have an immense influence on their lifestyle. Gen Z is a cluster of Multitaskers with poor attention span. They want to live with 24 hour Wi-Fi access and spend their time using Instagram, Facebook YouTube and also online gaming. Technology obsessed this generation expects real-time feedback for everything they do whether it is online or physical activity.

They look for new opportunities. Life around a smartphone interests them more than any physical activity such as sports or any other extracurricular activities.

The Internet has become a basic need for this generation. Gen Z undergoes emotional distress when kept away from personal electronic devices and Would be upset if they had to give up one internet connection. At the same time, Gen Z is concerned about data security. Arising questions from the generation is social media friend or foe.

of opportunities for marketing and marketing uses these influencers and their followers.

So, in every online purchase, they look at the customers whose gender is easy. Look for inspiration and information online and receive real-time feedback from friends and family via WhatsApp. They also look into ratings and rankings. They trust the content shown in Smartphone and mobile apps. Most importantly they prefer cool products for a good experience.

Career focusedhobbies to jobs

Gen Z as consumers

Indian gen Z and y are second-most optimistic among more than 40 countries traditional ambitions like highest salaries, homeownership and rank lower. Generation Y and Z confidence to have their skills for industry 4.0, but to get a job is really challenging. Industry 4.0 is a blend of advanced analytics, big data, robotics and automation, AI, internet of things and process digitization across the business value chain.

Online shopping is more convenient and trustable for them. Companies’ product inspiration matters to their selection. Gen Z anticipates Potential future purchases can be displayed on the website. Rating and reviews are more important factors for their shopping criteria. Social media influencing offers a lot

They are very much worried about the future as the job opportunities are less in India and the traditional jobs such as engineering leave behind very less opportunities for Gen Z. They believe they will need to work hard compared to others like past innovations to have a satisfying and fulfilling professional life.

Extremely interested in volunteering to gain

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experience. Considering a lot of money is a sign of success. I want to start a business and be higher than others. And consider honesty is a good quality being a good leader. Future career concerns are balancing work and personal obligations, making enough money and finding a stable job. They want to make their free time to be more productive and creative. Converting hobbies, passions and talents to full time jobs is the trend of Gen Z.

Generation Z is Entrepreneurial This era regularly hears about rags-to-riches stories that have resulted from the technology boom. Whether it’s the notable rise of Steve Jobs and Bill Gates from toiling in their garages to accumulating limitless wealth, or the recurring stories of teenagers creating apps in their free time that make them overnight millionaires, Gen Z knows there is money to be made from good ideas.

They aren’t afraid to chase those ideas and believe that they need what it takes to possess similar successes. They are also keenly aware that everything they don’t currently know is a simple click or two away, which makes the bold decision to be an entrepreneur less arduous and easier to swallow. Information is easier to find, making them “experts” on subjects very quickly. With this mentality, they tend to rally behind causes that resonate with

them, often before they even take time to consider the “other side.”

Independent and demanding With limitless information at their fingertips, Gen Z features a lot of data and exposure to several different topics. With this breadth of data, they constantly seek new ideas and experiences.

They will change direction on a dime without a second thought, leaving some of the older generations shaking their heads trying to keep up. They’ve grown up in a diverse world and it’s all they know. Neither race, sexual orientation nor religion are the identifying characteristics that they’ll are for previous generations. People are just people to Gen Z. It doesn’t mean they won’t judge, however.

Gen Z is more likely to judge someone for what you are, rather than for who you are. The competitive nature of Gen Z contributes to them wanting to control their own destiny and not rely on others for their own success.

Impatient The main difference between Gen Z and older generations is that the reduced amount of eye contact employed. The younger generation was born with a tool in their hands and are

simply wont to looking down. It’s not meant to be a sign of disrespect or disinterest in the person speaking to them, although older generations may interpret their lack of eye contact as such. Competition may be against others or within themselves. And, competition against the clock is constant. They want what they want now! Patience may be a lost art with Gen Z, knowing they need to act quickly to urge what they need fearing somebody else may beat them to the punch.

Gen Z likes face-to-face interaction, but it doesn’t always need to happen within the same physical location. Regularly utilizing apps such as FaceTime or Skype, members of Gen Z will often have “face-to-face” conversations with thousands of miles separating the participants, because they know there is no time to waste.

Technology is Gen Z’s native environment.

They feel that they are more creative than the earlier generations and are passionate about making things better and smarter. This generation worried about man’s impact on the planet. Many youngsters come front to talk about the environment. The priority for any activity for Gen Z is to enhance the quality of life. There must be a ‘sense of purpose ‘behind every activity they do.

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440 Million

Millennials in India, The highest consumer group

21%

Of Indians have shown greater propensity in buying a newer or better product even before the existing one become obsolete

Source: GfK Consumer Insights Engine

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TARGETING MILLENNIAL In India, the 400 million-strong millennial segment within the age bracket 24-40 years (median age 29-32 years) features a collective spending power of $330 billion. More than 85% are married, most have children presumably, and this is often the primary cohort of both parents and youngsters with post-liberalization consumption sensibilities. That is why their large numbers—30% of the population—have fueled India’s consumption growth, aided by gross domestic product-enabled income growth, quite any generation before. This workforce has more power to buy both household and personal products in the coming decade because they are going to be the prime earners of the country.

Covid 19 lockdown has forced many companies and corporates to enforce their employees to Work from home culture. Now home becomes the place where they spend most of the time. Millennials want every possible product with them, which makes their life easier, healthy, and comfortable.

This cohort also increases the need for vase variety of product as well as service categories.

Formation of new families within this millennial will be at the peak in coming years which result in the high requirements of kitchen and living products. This segment looks for low-attention span communication with instant gratification, in sort of quick ways to unravel their day-today problems. This is reflected in how newage startups communicate with millennial. For example, Swiggy targets them with messages like, “Think Food Think Swiggy”, or “Working Late? So are we” Such short messaging helps to attach with this segment faster, besides solving their immediate problems too.

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Consumerism

Shopping Hybrid As mentioned before Indian millennials are hybrid shoppers. The initial trigger of needs and aspirations in the product purchase cycle are changing rapidly. With mobile devices quickly becoming the most important shopping & payment tool, purchase triggers for hyperconnected consumers have diversified. As per GfK Consumer Insights Engine, 21% of Indians have shown a greater propensity in buying a newer or better product even before the existing one becomes obsolete. Indian consumers begin their purchase journey with search engines to gather knowledge about the products, also refer to the product review and ratings.

Consumer-oriented products and services including food, entertainment, clothing and health care are particularly well placed to benefit from this large and growing demographic’s spending power. Requirements of FMCG for the decade will be highly consumed by millennials. The beauty industry is booming due to the spending of these audiences – particularly in personal. Research shows that Indian millennials have a greater tendency to spend their money on nonessential and luxurious items – especially as their incomes increase. Which shows that the key purchase driver for Indian millennials is not the price.

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They are value-conscious and product features and quality is the priorities for the buyers. Even Though it is overconsumption as a buyer they deserve the latest features and up-gradation, especially with small appliances. There are more requirements for small appliances such as an oven, induction cooker or a tablet than large appliances like washing machines which are kind of a long-term investment and most probably offered by the house owners.

Small appliances are small investments, but highly usable and more of a personal needconvenient, time-saving, and portable. Online shopping festivals such as Amazon great India sale, Flipkart sale come up with huge offers and these tie-in sales get to be familiar with upcoming products and gadgets in the market which is technologically advanced too.

Eco purchase

Subscription Economy

marketers to build a long-term relationship with this segment. Major tech and durable purchases no longer necessarily have a long lifespan in the Indian consumer’s home, especially for large appliances. There is now a growing segment of consumers who replace products in less than two years, especially microwave, laptop, and mobile phone.

As gen z and Millennials are moving from city to city and engaged in a busy scheduled life they are opting subscription or renting methods which meet the requirement than investing in that product or property. Furlenco is one of the best examples which provide products and furniture on a subscription model. Everything runs on the subscription they will consume the product till they find value and they will very easily accept a brand when they don’t see the value so that he has forced

At the same time this generation is ready to spend on personal products, accessories and anything which gives them pleasure and new experiences. To build a loyal customer base, brands need to focus on these growing product segments whose replacement cycle is fastest and where consumers are early adopters.

“Digital natives’’ will drive the technologybased purchase of the future since the sharing economy itself depends on the internet and other technologies for its growth.

The fair-trade Sourcing organic routing and other measures that help combat the threat of global warming. Not every individual in millennial is aware of Eco products, but some are getting aware of this. Thanks to social media. It opens a place to promote such eco-friendly living and products. Companies also started to use the word ‘ecofriendly’ but are not sure about the real eco-friendliness of the products that they serve. Few percent of millennial are spending their money on ethical and sustainable experiences such as ecolodges. Ecotourism, ecofriendly packaging, material options appeal to them because millennial believe in reducing their carbon footprint. The apps like Olx, meesho are promoting reselling of the goods which helps to make use of a product to its max rather than ending up in a wasteland.

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Psychosocial

Multi-taskers Millennial are born to multitask. With the planet right at their fingertips through smartphones and tablets, this generation has mastered the way to use multiple apps, devices, and communication channels to multitask all day long. Because they want to get things done and be less stressed out at work. However, constantly interrupting your work to modify your attention to something else causes cognitive overload. A great example is to multitask and by getting into your exercise and commuting at an equivalent time by skipping the traffic and taking a motorcycle ride to figure in the morning or bring your iPad with you to catch up on industry articles while you walk on the treadmill which will leave your head feeling less overwhelmed.

Recreated photograph by Vishnu Sajwal

70 GRADUATION PROJECT | EVELIN EDISON | PDUG16

This multitasking generation is interested in multi- functional products which is beneficial for them financially, space-saving, and convenient usability. There are already many products that come as a combination of two or three products: Air conditions with air purification, Breakfast maker with water/coffee boiler, Lamps with wireless charging etc. Cloud based IOT devices and smart products are best options for multi-tasking.

Nomophobia It is said that millennial considered losing a phone or computer has more negative impact than losing their car. Their Reliance on technology 16 core processor smartphone leads to nomophobia or smart for separation anxiety. Nomophobia can be simply described as a form of behavioral challenges special for smartphone’s users. A simple definition of nomophobia may be a feeling of hysteria when smartphones aren’t in their possession or the fear of being out of smartphone contact.

Smartphones play a vital role in the increase of having nomophobia as this device offers many capabilities that it has become our daily essential. Increasing worldwide demand for smartphones has been an important part of our lives and there’s little doubt that nearly everyone, especially the youth owns them.

Recreated photograph by Vishnu Sajwal

Attention seeker They are attention seekers, need constant feedback and want guidance and assurance that they are heading the right direction. So they want to achieve the goals quickly and ensure that they are always on the correct path. Call them have very low attention and the impatient you ought to interact with the products to be fast enough and it should be a multitasking product. People like to do CO products or cool products and they are designconscious and the product should give them real-time feedback and other than taking a lot of time.

The Needs for personal live session millennium aim at differentiating themselves from the rest of the crowd and in light of the same I prefer a personalized product and service categories full stop aesthetic aspect aspects are being given more importance than call functional aspects and hence personalization is gaining focus. In Indian millennials often found that being able to purchase luxury goods such as cars and designer clothing these types of protests is not only possible for this millennial but seen as a status symbol.

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Lifestyles

Experience Lover

Epicures Select restaurants based on the ambience and programmes and the variety of food it can offer

Travelling Enthuse • Photography trends • Spend or save 50% of income for travelling • Look for rare places with its natural essence

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Millennial prefer spending money on experiences rather than things. Experience is superior over its function. Travel enthuses are exploring the places which haven’t heard of in videos and magazine. Millennial also love to explore new cuisines and dessert in the city. The ambiance and the aesthetic beauty of the restaurant is one another reason for choosing the right one.

Ready spend hundreds of kilometers and hours to reach a top hill chai shop if it gives them a good vibe and a new experience and peace of mind.

Music & party lovers

There are hundreds of speakers and headphones in the market. But still, people go for the one which gives you a better sound experience. Interestingly, sporting events are one of the key purchase triggers for the TV category, particularly cricket as game watching is an experience. When you are tired and back from the office and your shower is ready with warm water, at late night work a hot coffee is ready for you on time, set lighting based on your mood- this generation can’t say no to these experiences.

Poster image of Curefit

Health Conscious

Smart & connected

The Millennium may be a very healthconscious generation, looking to non-public care and hygiene if it very matters for them and one-third of the people. Restaurants and juice centers started providing healthy options for his or her customers. Veganism is one among the adapted lifestyles by millennial.

One-third of the millennial have a fitness app India phone and half the people consider a healthy life as their main priority and that they don’t mind spending it. Millennial prefer healthy food to nutriment. 8 out of each 10 millennials believe that eating healthily is vital to longevity and wellness. Millennial are mentioned as the most health-conscious generation ever, due to their access to Online health information.

Tremendous sale of fit bands and watches shows people really do care about their health

Digital natives’ lives are overwhelmed with smart devices and gadgets giving various options and features. Convenience and personalisation are the main attraction behind these smart and connected devices. In this era upgrading the devices such as interior lighting of the house, kitchen appliances to living appliances to smart devices are not that expensive. These smart devices provide safety in terms of usage as well as energy saving.

Millennial are dedicated to having a worklife balance. They’re investing in their health while making lifestyle choices that prioritize mental and physical health. Companies like Curefit offer digital and off-line experiences across fitness, nutrition, and mental well-Being.

With the aim to form fitness fun and straight forward,CureFit gives workouts an entire new meaning with a variety of trainer-led, group workout classes for than 3 lakh paying subscribers (report on 22 Jan,2020).

The smart features with the use of Artificial intelligence really attract customers. Every information in a single screen and manage everything over there- no more reason needed for this generation to shift to smart platforms. They expect the AI in your product to analyse your data better, give you feedback on it. Understand your behavioural patterns and make the job easy and convenient for you.

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Instagrammable Instagrammable means Visually attractive or interesting such that it lends itself to being photographed and posted on social media (specifically on Instagram) that is photogenic. Instagrammable as something on-trend that makes a beautiful photo. This trend created a hashtag culture in the entire world. A single photo defines the experience of place, activity, the food, the product etc that it displays. Instagram is the platform for sharing visual content, and because of the general lean towards the photos being aesthetically pleasing, it is almost guaranteed that the experiences shared are positive. So it is very important that the experience you provide, here the case of products must be fresh, novel and aesthetically pleasing for a photograph. Repetitive content always bore this generation. But still, people like to share the food they make, the places they visit through social media. Before tasting a food a photo is mandatory. If it looks good it matters less even if the taste is worse.

Photograph by Asvino Signi

74 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Insight Understanding the behavioural characteristics of millennial generations it can be concluded that- there are certain characteristic features that this generation is attracted by adding those features to the product or service, this project going to deliver will expected to be more welcomed and will be useful and needful for them.

Experience is superior over its function

Especially the features which cater to the health and well-being of the user with personalized choices and care. As their lives are around the smartphone, it is also beneficial to have a connection with their phone like an app.

Health conscious generations interested in products which cater their healthy life.

Conscious and expect real time feedback

Products to be personalized and convenient while using

Health conscious about their mental and physical health

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Map of generation trends That's the reason for competitions between brand. Eg Google pixel, one plus iPhone, Samsung stand in the same line Samsung philosophy To have a better products than others • •

•

Repetition is boring May be function or design can be changed Multipurpose

User decision and role Eg; design on a bread.

Review Ratings Ranking Identity Crisis They want to be on their own style because sometime that defines their confidence.

Trust big brands

Hybrid in shopping • Online and store • Video call friends for opinions

• Companies displaying honesty and integrity.

• More likely to purchase from companies who engage in fair trade sourcing, organic growing etc which combat the threat of global warming.

Personalization

Giving back to the society’

• Personal interest and values and the want to standout in the mass lead to customization • Influences of celebrities • Product with multiple colour, function options

Great idea thriving on superior tech

As the world goes ahead everyone has the access to everything.

Everything is affordable

• Amazon echo, wireless charging, induction, touch screen, gesture moves • Feasibility • Time saving • Convenience • Portable and take anywhere products

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• Brands moved to sustainable material, methods and shows responsibility to get higher attention in the market • Eg TOM shoes

Hyper consumerism

Buy now deal with it later • Price of the product is no more valid as many online sites are giving EMI options.

• That opened many categories to everyone.

Want to experience every new products launched even user don’t have that need

Nomophobia

IOT

• Lack of access to a smartphone can develop this condition. Daily activities bonded with a smartphone and internet

Flexible • More importance to lifenot ready to adjust life to fit anything • opt subscription methods • Ready to move on

Cant force anyone to use a product.

Move on attitude

Ambitious and want to achieve their goals – result oriented Because of the economic crisis the world requires them to be better trained to get a job, as the competition increases. They aren’t satisfied with world around them.

Increase in the number of ppl going to foreign countries.

Experience lovers

Identity

Attention seekers

Standout in mass Personal care

• 88m installs of tiktok in India • Personalised accessories and gadgets • Need of constant feedback Reduce task

Impatient

time Number of tasks

• Skips ads or change channels • What world watched in 4 days Indians took 3 days

Multitaskers • Make use of time • Involved in many activities at the same time

Quick response

Multi task enable Connected devices Combo products

Technology

Photography plays

Anxiety and depression Work pressure , social identity crisis

Optimistic

• • • • • •

a key role to make everything memorable and build self status in

social media.

Entertainment

Subscription economy • Netflix- always updated, original content • Frelenco furniture subscription • Zoom car • Subscription box concept

Travelling

Hopeful and confident about the future. Positive mind. The world and any knowledge and opportunity is just a finger tip away

Foodies

Entrepreneurs Potential and support given to start-ups Inclined towards to leave their current workplace e in next 2 years and much more inclined to join gig economy and keenness to start their own business

• Photography trends • Spend or save 50% of income for travelling • Look for rare places with its natural essence • Select resturants based on the ambience and programmes and the variety of food it can offer

Convenience • • • • • •

Online shopping 174 MN Netflix, uber Big basket swiggy portable multipurpose

AR VR AI Smart connected devices 5G Gesture control Voice assistant

Social media

• Self portraying platform • The reach of the stories and post matters • Overnight fame • Vloggers and bloggers

Health conscious • Organic options • Eating out concept with significantly increased, focus on healthy alternatives.

• Personal care category • Google search being the most used source to inform oneself about health.

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Product trend This chapter includes the current product trends in the Indian online and offline market. Also, the technological advance features in the worldwide and the Indians interpretation towards smartness also part of this chapter. Various market visits and online desk research is used for this information collection. The main agenda for this task was to identify the product possibilities that can be taken forward for this project.

Location- Lulu Connect, Kochi Image by Teslin Edison 78 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Market visit All the digital appliance showrooms have a collection of large appliances such as washing machine, refrigerator, TV, etc... of various brands. Usually, customers like to purchase large appliances from the stores rather than online. Since these products are for the long run, the repair facility and warranty they provide are more trusted and attractive. There are various small appliances, including kitchen appliances and personal grooming products, digital products from different brands.

Image 1

Because of the winter season and the air pollution at the peak in Delhi, most Air purifiers were among the attracts in these showrooms. Air fryers were the newcomers to the showrooms, so there was free demo cooking for the customers. “Because of the highest price for air fryer it was mostly bought to gift”- one of the floor staff commented. The Japanese design brand Miniso introduced new personal appliances with minimal design and pastel colours. It included designer versions of traditional products such as teapot, kettles, and other personal care products (nail dryer, scrubbers). Humidifier and aroamiser have commonly seen in the store.

Image 1&2 Market visit to croma, reliance digital, appliance section and miniso in Logix city center, Noida and Ahmedabad one mall in Ahmedabad on February 22 and march 17.

Image 3&4 Lulu Connect, Idapalli

Image 3

Image 2

Image 2

Image 4

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Technological Technological trends

trends

Deployment of 5G and starlink broadband

Internet of things Health care evolution-

Aerospace technology

Genome level predictions

Autonomous driving

Artificial intelligence Evolution in agriculture-

Grow crop efficiently

Collage created using images from google images 80 GRADUATION PROJECT | EVELIN EDISON | PDUG16

AI

IOT

Aerospace

AI is part of our daily life and more people are getting familiar with Alexa, google assistant and siri and using their assistance. AI introduced by the smartphone companies are more welcomed by the customers. Specially the camera features and the photo filters in social media and apps. The emergence of AI will enforce the opportunities of the manufacturing industry. Also, the data safety is more trustworthy with AI.

IOT is more commonly the Smartness of the products. It has given more mainstream application and anticipates more connected devices will be there in coming years. People are ready for opting for more connected devices for their homes and the price for these technologies is more affordable now. Amazon recently launched Amazon Go, a system that uses IoT and machine vision technologies to enable consumers to shop without manual check out.

Mankind will begin its return to space in 2020, largely driven by the private sector. Since the Cold War, technological advances have slowed. Notable companies now making aerospace advancements include SpaceX and Blue Origin. SpaceX is developing the rocket Starship, which will reuse the entire vehicle body.

5G 5G is characterised by greater peak data rates, higher throughput, lower latency and high connection density as compared to 4G networks, thus is expected to result in improved user experience.5G technology will significantly amplify the socio-economic development of the nation with 5G and related technologies, the Indian smart home market is expected to be around $6 billion by 2022.

Autonomous driving Autonomous driving is already a hot topic, even though it is not introduced in India.But through the internet the youth and the auto enthusiasts are aware and updated about this industry. Some Tesla cars can be switched to autopilot mode on the highway, but this is only possible up to level 2 (driving support) or level 3 (operated by the driver in an emergency).

Technology for understanding detailed road conditions by AI is evolving.

Agriculture In agriculture, companies that offer products using computer vision, AI, and big data stand out.. Drones are using Today’s agriculture routinely using sophisticated technologies such as robots, temperature and moisture sensors, aerial images, and GPS technology. These advanced devices and precision agriculture and robotic systems allow businesses to be more profitable, efficient, safer, and more environmentally friendly.

Healthcare and genome level prediction Under the theme of prevention, digital health care has seen much innovation. Many companies use genomic analysis to learn of diseases and provide prevention methods.

The evolution of AI will improve the quality of treatment. In 2020, many medical images taken using MRI, CT scans, and X-rays will be diagnosed using AI. But at that moment inventing the vaccine for Covid-19 was the emergency task.

Data source: https://www.prnewswire.com/in/news-releases/5g-indialeadership-virtual-forum-2020-will-create-platform-to-define-why-5g-will-be-thecatalyst-for-devices-amp-automation-industry-876203871.html https://venturebeat.com/2019/12/30/10-technology-trends-that-will-impact-ourlives-in-2020/

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Indian Interpretation of

SMARTNESS

The care and the feel of security and easiness become the tagline for smartness

Collage created using images from google images 82 GRADUATION PROJECT | EVELIN EDISON | PDUG16

India has a very different perspective on smartness. As the word ‘SMART’ has misused for advertising, it has made a perception that a tiny thermal sensor in a product which auto shuts the product is smart. It will eventually limit the thought and innovations beyond.

Digital natives are more familiar with the smartness around the smartphone as it is the most advanced product everyone is using and aware of. Specially smartphone camera features, fingerprint sensing and facial recognition, app control of the connected devices, wireless charging etc. Even though many products and smartphones offer gesture control options, users still prefer the old navigation method.

Due to the increasing rate of health-conscious generation, use of Fitbit and activity tracking devices have increased. People are looking for the updated versions of activity tracking and health checking gadgets.

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84 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Collection of all the latest small appliances in the Online and offline market and categorised into the living, kitchen, self-care and entertainment. This study is to identify the potential product for the project. Products have based on the best sellers and latest products category data collected from brands Amazon, Flipkart, Xiaomi, Samsung, etc..., from Jan to march.

Air purifier

Living Living products include cleaning products such as vacuum cleaners, washing machine etc..., wellness product such as air-condition, air purifiers, humidifier etc..., and other supporting products such as iron box, assisting products like Alexa etc. This category is vast and includes numerous small and large appliances.

Robotic vacuum cleaner

Must have products for the coming days #pollution #healthconscious #smartcleaning #relevance #hasslefree Considering the current situations like air pollution and Covid 19 pandemic all consumers have become more conscious about their health. City air becoming more pollutant day by day. The virus spread increased the importance of clean surroundings and sanitizing.

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86 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Self-care & Entertainment The market for personal care and grooming is developing day by day. People like to opt for these products through Online platforms.

Entertainment category includes all the gaming pieces of equipment, sound systems, cameras, speakers, AR VR etc.I t is an blue ocean market where you can see multiple varieties of each product, varying function and price.

Shoe sterilizer

New introduction to the market #healthconscious #shoecare #everydayissue #radical Indian economy starting to use shoe daily has increased in the last few years. Everyone becomes owing to multiple shoes which means dozens of shoes in every house. Each pair of the shoe coming back home with dangerous viruses and foul smell. Cleaning shoes become a huge task depending on the weather. Shoe sterilizers are the best option for such cases, especially for gym and track shoes.

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88 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Kitchen All cooking appliances and the appliances which support preparing food and beverages have included in this category. Consumers have always welcomed advanced cooking appliances for their kitchen. As the kitchen is a space where people daily interact, having automated kitchen appliances in a busy life, always opt. Millennial carefully select for their kitchens, also considering the interior and space of the kitchen. Also, kitchen products mostly brought for the long run. This new generation is addicted to coffees and food.

Kitchen is the experimental place.

Water purifier

Airfryer

All time necessary products #healthconscious #nestawaylife #scopeinsnackmaking #basicned Realizing people run for health and look for healthy food, air fryers will be the upcoming most wanted product in the market. At the same time, water purifiers have used by most houses in urban India. They forget that we also need the minerals in water that purified water lacks.

The trend of flavoured water can be an opportunity for development.

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Opportunities Based on the studies, I have ideated on product opportunities. The following are the best product ideas shortlisted based on the possibilities to develop for the company strategies.

Initial Ideas: On-time toaster • Bread everyday food • Easy to make • Toasted bread to be carried which take of the real taste • Sandwich making make it easy • Fresh eating habit • Busy life, eating habit in the metro, while traveling to the office • Very much explored product in terms of form, the scope of an on-time tiny portable toaster • A product accepted by everyone • Personal use • Make it thinner

90

Hydro mineral nourisher • Health-conscious they track health and have food based on that. So y not water • Poor quality water • Increase in the number of people buying a water purifier • Importance of drinking water • Nourishing the water • The habit of adding minerals, flavors to water • Every individual requires a different amount of minerals GRADUATION PROJECT | EVELIN EDISON | PDUG16

Image modeled and rendered in Adobe Dimension

Cocktail maker • Party freaks • Product is not that used in India • New market strategy Hot air snack maker • Snack culture • Oily food of India • Health conscious • Air fryers are expensive • Binge eating • Healthy making • Fewer competitors Chiller + blender • Health • Frequent use • Trend • Protein shakes Sterilize-freshener for Shoe • Foul smell • Increased use of shoes • Health and fitness • No product exists yet 1. Towel and hand 2. Garments (for travelers) Steam cleaning robotic vacuum cleaner • Indian culture of wet mopping • Unavailability of maids and cleaning services • Conscious about clean surroundings • Smart products for homes

On-time toaster, Hydro mineral nourisher, hot air snack maker and sterilise - fresher for shoe have selected for further study before concentrating on one subject. They have categorised under the topics essential, food preparation, self-care, and on the go categories.

Selfcare Essential

Shoe sterilizer

Hydro mineral nourisher

Food preparation

On the go On time toaster

Hot air snack maker

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PROPOSAL 1

The safety and accessibility of drinkingwater are major concerns throughout the world.

Enough water to be consumed to keep human body hydrated. Water is a source of essential minerals. But are we getting the right minerals?

Hydro mineral nourisher 92 GRADUATION PROJECT | EVELIN EDISON | PDUG16

What is the problem?

Indian Tap water contains

2100 toxins

Only

30% 37.7MN of industrial water is treated before it releases to environment.

26,000

Traditional Approach

ton

Water bottle waste everyday in India

Forced to Relay on boiling water and water bottle supply for drinking water

Indians affected by Water borne diseases India’s most cities and urban area have access to tap water. Apparently, major cities are completely dependent on the tap water, which is not safe to drink. According to a report based on sample tests done by Bureau of Indian Standards (BIS), the greater concern is the fact that all the samples of tap water taken from 15 out of 21 cities failed to meet one or more safety parameters during tests carried out in laboratories.

People in cities and town are still depending on the supplied water cans for drinking water.

A few percentages depend on the electric and non-electric purifiers for removing the toxin. RO purifiers are one of the opted methods by many of the purifier company which is not environment friendly.

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‘

WATER is no more JUST WATER

HISTORY OF

CLEAN WATER

400 AD

Automatic Pressure Filler

Charcoal Sponge Wool

Hippocrates Sleeve

1627

Sand Filtration

94 GRADUATION PROJECT | EVELIN EDISON | PDUG16

1700

1854

Chlorination

1899

Industrial Water Treatments

1903

Water Softeners

1970

2019 NOV

RO ban in Delhi by Supreme Court due to the unnecessary result in rejecting 80% of potable water

FILTRATION METHODS Arsenic cause skin and lung cancer and harms nervous system

Removes all dissolved minerals

Active Carbon

Bio Sand Filler

UV Filler

RO

Ion Exchange resins

Ceramic Filler

Defluorination

Arsenic Removers

Alkaline Purifier

•

There are several purification methods from traditional new technologically advanced methods. The main cons of these filtration methods are this advanced method removes the essential minerals such as calcium which our body requires for a better function and for the strength of the muscles and born.

Pesticide Removal

Removes calcium, lead and heavy metals

Fluoride protect teeth from decaying

• •

Neutralize excess acidity Rehydrate quickly (helpful for workout) Calcium Minerals

Indian water naturally contains high fluoride which causes anemia, stiff joints, kidney failure and stained teeth.

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INSIGHTS Why should I drink filtered Digestion and clean Strengthen immune system water

Emerging Habitslemon water in the morning

Energize the body Increase the metabolism rate

Digestion Strengthen tissue immune system Accelerate and cell growth We are loosing Skin benefits essential minerals due Accelerate tissue and cell growth to filtration…

Skin benefits

Spinal cord has water based jelly acts as a cushion

Spinal cord has water based jelly acts as a cushion

Maintain body temperature Maintain body temperature

96 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Health conscious generation

They always keep a track of how much water they drink

Emerging Habits For the past few years people who starts their morning with a glass of warm lemon water is increased. It is become their part of the routine. After discussing it with many of the millennial they commented that warm lemon water in the morning refresh them and give energy for all day. Lemon is acidic in nature, but it has a pH level below 7. When added to water, consumed and fully metabolised, its effect is alkalizing and therefore raises the pH level in the body above 7, which is alkaline. Which is mostly why we are asked to kick start our mornings with a glass of lemon water.

It is important to be hydrated all day for better digestion and health. Health conscious people like to keep a track of how much water they drink.

Water with added minerals are one of the choices for them. But it is not a commonly available product in the market.

MARKET SIZE OF WATER PURIFIERS IN INDIA

USD

USD

723.6

868

2017

2018

million

What might be the reason for the peak?

million

$

4.1

Billion

2024

• Increase in population • High risk of diseases • Fresh water accesiibility fall

Water is a basic need for everyone, and clean drinkable water is a necessary. More purchase of the purifiers expected in coming years because the safety of bottled water is also a question.

Info: Transparency Market Research’s forecast, Statista.com

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Target users

Fitness enthusiastic

Fitness enthusiastic They know thethe importance of drinking They know importance of water and always keep a track to be drinking water and always keep a hydrated. Usually carry their own track tobottle be hydrated. water get theUsually track carry their own bottle water get the track

98 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Travelers

Travellers Relay packaged water bottle Relay on on packaged water bottle or or water served in restaurants, water served in restaurants, hotel hotel and offices and offices

Workaholic Person

Workaholic Person Always forget forget toto drink water even they Always drink water even wanted to drink. Always end the day they wanted to drink.

Always with headache and dehydration issues. end the day with headache and dehydration issues.

Proposal brief Proposal brief A hydro nourisher mineral nourisher A hydro mineral product for conditioning and product for conditioning improving the quality of drinking and improving the quality of water by purifying and adding drinking water by purifying necessary minerals according and adding necessary to the person’s body and daily minerals according the routine and to help them to be persons body andalways. daily hydrated routine and help them to be hydrated always.

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PROPOSAL 2

India is moving towards western snack culture from its traditional snacks.

Adapting the busy life, new trends like binge watching and RTE also emerging with conscious eating and healthy eating.

Hot air Snack maker Image from freepik.com 100 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Pan fry

Grilling

Deep frying

Pressure frying

Baking

Vacuum frying

Microwave

Air fryer

Journey t o w a r d s

health

Hot air frying

snack

World cooking journey has been gone a long Later baking and grilling took over the stage.

Pan A frychange from fast Grilling PressureMcDonald and Vacuum Air fryer way. food to healthy KFC introduced the taste frying food is clearly visible in this industry. In terms offrying of deep frying and Pressure frying. Pressure the cooking and appliances a lot of frying and vacuum frying are used only forof theexisting Oilyutensils snacks Binge culture Limitations t o w a r d s inventions are there in last 2 centuries. From restaurants and bigger food outlets for making cooking methodsDeep Baking Microwave Hot pressure cooker to the latest air fryers.

Different higher quantity. Introduction ofair Microwave Failed attempt in our an air fryer frying sized pan wasfrying used for frying and roasting oven to our kitchen has given new face to purposes from the ancient times. Thanks to Marc kitchen. Even though microwave oven give Grégoire for the remarkable use of Teflon TM on a lot of cooking options it is still used as food pan. He is the man behind Non-stick pans. reheating appliance in Indian kitchens.

Journey

h e afood l t h culture New and habits

Oily snacks

Binge culture

Limitations of existing cooking methodsFailed attempt in an air fryer

How can we cook snacks in healthy and easy way?

Sweets and snacks are the attractive part of Indian functions and daily meals. Especially deep fried vada, samosa, jilebi etc. French fries are kids and adults favorite nowadays. For health-conscious people there is only way to care about health is say NO to these deep fries.

Instead of that they rely on roasted nuts and salads. Living in rent houses they have limited access to cooking appliances and poor knowledge and experience end with failed attempts.

How can we cook snacks in Emerging binge culture in between millennial healthy and and Gen Z made them addicted to packaged snacks and chips which contains high amount easy way? of preservatives. Snacks are good for keeping mind awake and kill the boredom. Whether it is office or work from home snacks are part of everyday life.

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Cleaning is a pain Limited snack option High risk of burnt food Crowding Formation of acrylamide Long cooking time

Food gets stuck Dry and soggy food Deciding right temperature is an expert thing 102 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Image source: https://www.nytimes.com

Airfryer Problems Air fryer is less accepted product

by Indian market due to less knowledge about the product and its limited options. Its health benefits are high, but the convenience of using the product is different comparing Indian approach

The cooking time in an air fryer is slower and takes quite double the time than in conventional frying.

Crowding may be a dangerous technique for any cooking method, and it not only lowers the temperature of the oil but blocks oil or air circulation to the food. it can be only used to cook or reheat things like a single piece of pizza, a batch of fries, or steak.

The food in an air fryer is cooked at a temperature of 300-400 deg F. Hence if you lose your focus from preparing food even for a fraction of seconds, then there are high chances of the food getting burnt.

When you overcook your meat in your fryer, the blackened crusts on the surface of your meat is understood as acrylamide. This compound isn’t in the least safe for health because it can potentially cause cancer.

If you are doing not brush a bit of meat or fish with oil on the grill, then it’ll become difficult for you to pry off the grill. Since some fat is added to the present method, it’s not entirely healthy.

Benefits of Hot air cooking 1. Best for roasting and baking- Hot air is the best method for roasting and baking as it will spread the heat evenly and because it will be cooked in closed dry environment the cooking is fast comparingly.

2. No health causing waves produced- Air thrown over a hot coil, continuously spreading the hot air- that is the techniques used in the Hot air cooking .There is no health causing wave like microwave oven has.

3. Less or no need of oil- hot air is good enough to give the effect of deep frying without oil. But spreading a little bit of oil on the meat will give it more look and taste.

4. Best for dehydrating veggies and fruits- the dry heat can dehydrate the veggies and fruits easily and fast.

5. Space saving product- As hot air product doesn’t have much parts and not required a lot of space. It is as compact as possible making it portable friendly.

6. Equal distribution of heat- Fan above the heating element helps to revolve the hot air equivalently.

7. Air fryers can be used for grilling, baking, roasting and have many other multifunctional uses.

Air fryer by Phillips HOT AIR SNACK MAKER 103

OOKING

Target users

g and ds

waves

need of oil

es and fruits

es and fruits Health Healthconscious conscious Actively interested in the healthy diet and calories intake. Preparing oil free healthy food is their priority

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Kids Kidsfamily familytime time Preparing food for family and kids is a big job where you need more quantity in less time. Appliance has a crucial part in helping the mealtime.

Work frommom home Busy Tension free cooking, easy cleaning and cooking time are the factors which everyone wants. Hassle free cooking all time.

Proposal brief Proposal brief To develop an incremental

innovation for hot air snack To developthe an incremental maker considering user innovation for hot air snack value, multi functional maker considering the user aspects and modularity value, multi-functional aspects within the broader umbrella and modularity within the of healthybroader eating.umbrella of healthy eating.

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We care a lot about our body, dress we wear, food we eat, tools we use. But often we forget to clean our shoe until the odour comes from it.

Forgetting shoe sole is playground for bacteria's and fungus

Shoe Sterilizer

PROPOSAL 3 106 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Image source: freepick

Why you need a shoe sterilizer?

Shoe in washing machine • Still bacteria left • Destroy shoe texture • Drying takes times • Wont clean inside well

Foot borne pathogens Grows in the soles of the footwear.

ODOR

Diabetes

Grows in the soles of the footwear.

Patients develop into a foot ulcer

The moist bacteria-and-fungus-breeding environment created within shoes is something most of us try to ignore. Unfortunately, the resulting odor — not to mention possible fungal infection of your feet — are another matter.

Tossing your shoes in the washing machine isn’t always an option but using an ultraviolet (UV) shoe sanitizer is. These modern marvels use ultraviolet light to kill the bacteria and fungus that create foot odor and uncomfortable conditions such as athlete’s foot.

Pathogens arrive on the soles of footwear.

When not sanitized immediately it can spread all over the house. Once an item has touched the floor, such as a purse, jacket, or even mats in front of the door it becomes contaminated and can quickly spread to hands and surfaces.

And worse yet, germs and microbes are small enough to attach to dust particles where they can become airborne.

UV shoe sanitizers can be used as much or as little as you need to. They aren’t harmful to the shoes and, ifthe light is properly contained, they aren’t harmful to you, either.

It is also recommended for those with diabetes and anyone who is concerned about the general daily hygiene of their feet.

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Requirements

Monsoon Winter Summer

According to Indian climate our shoes have to face water, dust and even muddy water sometimes. So, it should be capable of dry your shoes during summers, remove dust and sweat during summer and keep warm during winter

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SHOE Compatibility

UV shoe sanitizers are typically one size fits all, and they work for most closed-toe shoes.

However, if your feet are larger or smaller than average, you may need to look for a unit that comes in different sizes. Not all sanitizers work for high heels or sandals, so take a close look at the size and shape of the insert before buying.

Safety Features

If used inappropriately, UV lights can cause eye and skin damage. Be sure that when the sanitizer is in use that the light is contained within the shoe. Some models include a bag into which the shoe is placed while being sanitized.

Another safety feature to look for is an automatic shutoff mechanism.

Insert V/S Post

Sanitizers come in one of two types—insert or post.

Insert models have a UV bulb connected to a main hub.

The bulb is placed in the shoes with a cord connecting it to the power source. Post-style UV sanitizers have two posts onto which you place the shoe during sanitization. Insert styles can be taken on the road while posts are better left at home.

Proposal brief

Proposal brief

A product care your foot product cares your foot and andAfootwear by sterilize byshoe sterilize and clean andfootwear clean the from the shoe from both inside both inside and out side, and outside, giving all thesuits features giving all the features suits forclimate.

Indian climate. for Indian

Image source: freepick

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PROPOSAL 4

Ontime toaster

Bread is one of the most consumed food in the world. In India bread become common part for easy breakfast. Carrying a toasted bread makes it soggy or more hard. What will be the new version toaster for running millennials?

This project will aim to arrive at radical or incremental innovative product opportunity and scopes in appliances by understanding and realizing the mass consumers - the millennials and Gen Z.

On time toaster 110 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Image source: freepick

Bread is one of the highly consumed FMCG Never Miss your breakfast !!

Soggy bread!

Eating while travelling

In these busy the go morningOn am I really Breakfast is the most important meal of the day getting which give time you energy to for all day- that is the reason study says you should never miss your breakfast.bread?

But in these busy scheduled days no toast one has the time to prepare for the breakfast. so, the best option is to relay on bread.

The most important problems with bread is that if you toast it for a long time it will be hard and rusk. After keeping the toasted bread in closed container or in an open plate makes it soggy. There are a few percent who carry breakfast to the office or have it on the way to work. Warm sandwich is always need.

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First Electric Bread Toaster

Toaster with Automatic Turner

Toaster with Timing Strip

Toaster with Heat Resistant Plastic

Smart Toasters

1893 1909 1913 1919 1930 1936 1940 1950 1970 1980 2000 2000+

Electric Toaster for Home

Automatic Pop Up

Magimixs Vision Toaster

Standardized Size of Sliced Bread

Precise Heating Time for Different Bread by Gauging the Moisture Content

Wider Slots

“Print Your Toast”

Breakfast stations

transparent glass panels that allow you to watch as your toast cooks.

Toaster with Grill, a warming rack

d

for ging t

Toaster with Sensor Control

The KRUPS KH754.

Arzum Sliding Tray Toaster

Toaster with Grill, a warming rack

Instead of bringing your fingers to the bread, bring the bread to your fingers

Panasonics FlashXpress toaster It also utilizes near and far infrared heating, which allows for an even cook from both the interior and exterior of the food.

Inseq Design’s ZUSE

Hot Dog Toaster

toasters on the market that allow you to print designs onto your toast

perfectly fits two hot dogs and two buns.

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From 19th century onwards there is tremendous use of bread toasters in the world. Even though it was part of the western food culture, but it become part of our daily meal and breakfast.

There are wide variety of toaster available in the market giving multi purpose options. But the size remains the same. A compact toaster is still away. What else a toaster can offer? It’s the time to rethink about the purpose and design innovation to toasters.

Proposal Brief An on time toaster which will break brief all the traditional Proposal perception of toasting bread An with additional on-time toaster which will and breakfocusing all the traditional functions on perception of toasting bread portability and millennials with additional functions and needs. focusing on portability and millennial needs.

Image source: freepick

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Criteria for selecting the final brief

Certain benchmarks have been kept for the right selection of the product for this project.

These criteria cover the both manufactures and users perspectives. The opportunities (briefs) selected for this project will be examined and the final one will be selected based on the rating on this criteria.

Radical / Incremental Innovation

This method has been adapted from the SDD team.

Point of differentiation

Radical Innovation / Incremental innovation Radical innovations are focused on developing revolutionary new technologies, markets, and business models that change the world.

Incremental innovation refers to innovation processes that seek to improve existing systems and products to make them better, cheaper or faster.

Point of differentiation

In a blue ocean product market how, this product will be different and what special features this product can offer which will differentiate this product from the other products in the same line.

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Return on Investment

Must have / Good to have

Manufacturing Frequency

Samsung brand

Technology

Must have product / Good to have product

Return on Investment

Technology

Frequency of use

Samsung Brand philosophy

Manufacturing feasibility

Based on the user perspective the product either can be a must have product eg: cook top or it can be a Good to have product which helps to improve the life style eg: air purifier Must have product will sell more in the market and it is a requirement for the customers. At the same time adding beneficial value to the ‘good to have products’ it can be marketed as must have product The frequency of usage of the product should be high. Because the frequency defines the need of a product and that is the driving force to buy a product Eg: Refrigerator, which has a usage of 24*7 but a vacuum cleaner has the usage only once or twice in a month.

If a company is investing on a particular product development and manufacturing, it should be profitable once it releases in the market.

Samsung brand has certain brand value and philosophy they follow. The product value and tag mark should be matching the line.

The technological requirement of a product to function which means the product shouldn’t be too futuristic such that the technology for it required to be invented.

Manufacturing feasibility and production requirements one of the factors which define the pricing of the product. The design should be such that it can be cost-effectively manufacturable.

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Selection IDEA Radical / Incremental Concept 1

Hydro mineral nourisher

Concept 2

Hot air Snack maker

Concept 3

Shoe sterilizer

Concept 4

On time toaster

USER POD

Radical • Nutrient innovationprediction Mineral • Flavored adding water water purifiers is new • Personal to market care

Incremental InnovationSimilar line to airfryer and snackmaker

Incremental InnovationOn the go on time addition

Frequency

Return on investment

Samsung brand

Technology

Manufacturing

Good to have product as clean drinking water is a basic need

24 x 7

(To be identified)

Entirely new segment for Samsung product range

Scientific research, experiments and development required.

To be found Minerals adding methods to be discovered.

Multiple times a day as per the usage

(To be identified)

Suitable for the kitchen appliance range of Samsung

Rapid hot air using blowing fan and heating element

Possible.

Similar products are available in the market

Once in a day

(To be identified)

Part of cleaning appliance range of Samsung

UV and steam Cleaning

Possible.

Similar products are available in the market

Once in a day A breakfast buddy

(To be identified)

Suitable for the kitchen appliance range of Samsung

Toaster to tiny size

Possible.

Must have productNo existing methods to clean and sterilize the shoes faster

• Portability Good to have • Safety product• Prevent to Based on become rusk lifestyle

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EXECUTION

Must have/ Good to have

• Snack Good to have specific product• Dehydration Time saving of fruits and and healthy veggies making • Oil free cooking

Incremental • Cleaning of Innovationshoe from Very few both in and products in the outside market

BUSINESS

IDEA Hydro mineral nourisher > shoe sterilizer > snack maker > on time toaster

USER Hydro mineral nourisher > shoe sterilizer > snack maker > on time toaster

BUSINESS Snack maker > on time toaster > Hydro mineral nourisher > shoe sterilizer

EXECUTION Snack maker > on time toaster > shoe sterilizer > Hydro mineral nourisher

Considering all the benchmarks Hot air snack maker has more points and cover most important features than other concepts. So Snack maker brief has been taken forward for further study.

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PHASE 3

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Diving into deep • Health parameters • Different methods of cooking • Food chemistry • Life around a plate • Survey Insights • Covid 19 lockdown effect • Concept cards

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Nutrients There are 6 essential nutrients that the body must require to function properly. Nutrients are compounds in foods which is essential to life and health, providing us with energy, the building blocks for repair and growth and substances necessary to manage chemical processes. Nutrition is that the science of food and its relationship to health – how the physical body uses food and processes the nutrients it contains to enable the body to perform functions. Micronutrients consist of vitamins and minerals. Although the body only needs small amounts of them, a deficiency can cause unhealthiness. Macronutrients are nutrients that an individual needs in larger amounts. Macronutrients include water, protein, carbohydrates, and fats. A person must consume all six sorts of essential nutrients to make sure the simplest possible health.

These nutrients support vital functions, including growth, the immune, the central nervous system, and preventing disease.

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Carbohydrates (CHO)

Vitamins

Minerals

Carbohydrates are the sugars, starches and fibers found in fruits, grains, vegetables, and milk products. Though often maligned in trendy diets, carbohydrates and one of the basic food groups which are important to a healthy diet.

Carbohydrates controls and balances the immune system, brain function, the nervous system and digestive function. Most importantly the energy booster to perform tasks. Certain carbohydrates sources of foods are pasta, rice, cereals, breads, potatoes, milk, fruit, sugar etc.

Common vitamins include the water-soluble B group vitamins and vitamin C and the fatsoluble vitamins A, D, E and K. Grains and cereals are generally good sources of the B group vitamins and fiber. Fruits and vegetables are generally good sources of Vitamin C and A and folic acid (A B group vitamin). Vitamins provide health benefits including boosting the immune system, helping prevent or delay certain cancers, such as prostate cancer, strengthening teeth and bones, aiding calcium absorption, maintaining healthy skin, helping the body metabolize proteins and carbs, supporting healthy blood and aiding brain and nervous system functioning

Minerals include sodium, calcium, iron, iodine, magnesium, etc. Minerals balance water levels, maintain healthy skin, hair, and nails, improve bone health, strengthening bones, preventing tooth decay, aiding in blood clotting, helping to carry oxygen, supporting the immune system, and supporting healthy blood pressure.

All foods contain some form of minerals. geared meats (limit their use and choose lean cuts), seafood, iodized table salt (less than 2,300 milligrams a day), milk and other dairy products, nuts and seeds, vegetables, leafy greens, fruits, poultry, fortified bread and cereals, egg yolks, whole grains, beans, and legumes

Lipids (fats) Lipids are molecules that contain hydrocarbons and make up the building blocks of the structure and function of living cells including cell growth, blood clotting, building new cells, reducing the risk of heart disease and type 2 diabetes and balance blood sugar. Also, for the functions of muscle movement, brain functioning, mineral and vitamin absorption, hormone production and immune function are also the job of lipids. Oils, butter, margarine, nuts, seeds, avocados, and olives, meat and seafood are the best source of lipids

Proteins Proteins are energy fuel and the building box of tissue ensuring the growth and development of muscles, bones, hair, and skin. Proteins are also responsible for forming antibodies, hormones, and other essential substances. Although meats and fish tend to contain the highest levels of protein, vegans and vegetarians can get enough protein from various plant products.

Meat, dairy, legumes, nuts, seafood and eggs are the highest sources of proteins and it is mandatory to include in our diet to maintain health.

Water The human body is made up of mostly water, and every cell requires water to function. As a beverage and a component of many foods, especially vegetables and fruits. Drinking water is essential because it flushes toxins out of the body. Water is probably the most important essential nutrient that a person needs. A person can only survive a few days without consuming water. Even slight dehydration can cause headaches and impaired physical and mental functioning. Water helps with several functions, including flushing toxins out, shock absorption, transporting nutrients, preventing constipation, lubrication and hydration

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How did different cooking affect the nutrient content of the food?

Different cooking methods has various benefits as well as nutrients loss. For healthy lifestyle healthy cooking techniques needed to be adapted. Even though the cooking method defines the taste of the food; we can’t interchange the method for healthy diet. If we try to steam cook vada batter it will be idli, but healthier. Sometime cooking methods go beyond the limit which give the worse effect on health even the food may taste better.

Image by Mrinalini Ruban 122 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Boiling Simmering Poaching

While water-based cooking methods cause the greatest losses of water-soluble vitamins, they have very little effect on omega-3 fats.

These are water-based cooking. These differ by the water temperature and duration of cooking. These reduce the vitamin content within the food. Vitamin C is heat sensitive and water- soluble which may leach out of vegetables. Up to 60% of thiamine, niacin, and other B vitamins could also be lost when meat is simmered and its juices runoff. However, when the liquid containing these juices is consumed, 100% of the minerals and 70–90% of B vitamins are retained. Blanching may be a very similar cooking technique to boiling and involves immersing food into a boiling liquid for a really short period of your time, before being removed and plunged into drinking water to prevent the cooking process. Common sorts of food that are blanched include vegetables and fruits. In simmering the food is cooked below boiling point. it’s a slower method of cooking. Usually used for preparing soups and sauces. In poaching the temperature of the liquid, the food is cooked in is slightly cooler than simmering point (around 70-85oC). This method is best for fragile food like egg and fish.

Polycyclic aromatic hydrocarbons (PAHs), which are potentially cancer-causing substances that form when meat is grilled and fat drips onto a hot surface.

However, researchers have found that PAHs can be decreased by 41–89% if drippings are removed and smoke is minimized.

These are similar methods of cooking with dry heat. When grilling the warmth is from below, but when broiling the warmth is from above. Grilling is hottest due to the good flavor. However, up to 40% of B vitamins and minerals could also be lost during grilling or broiling when the nutrient-rich juice drips from the meat. PAHs which are potentially cancer-causing substances that from burn meat is grilled and fat drips burn or fall under hot surfaces. It is often decreased by controlling smoke and droppings.

Grilling Broiling HOT AIR SNACK MAKER 123

Roasting Baking Roasting or baking does not have a significant effect on most vitamins and minerals, except for B vitamins.

Roasting and baking are cooking food in an oven with dry heat. Roasting is usually used for meat while baking is employed for bread, muffins, cake, and similar foods. Most vitamin losses are minimal with this cooking method, including vitamin C. Roasting or baking doesn’t have a big effect on most vitamins and minerals, apart from B vitamins.

Sautéing Stir frying

Sautéing and stir-frying improve the absorption of fat-soluble vitamins and some plant compounds, but they decrease the amount of vitamin C in vegetables.

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Sautéing, Deep frying and stir-frying With sautéing and stir-frying, food is cooked during a saucepan over medium to high heat during a bit of oil or butter. These techniques are very similar, but with stir-frying, the food is stirred often, the temperature is higher, and therefore the cooking time is shorter. In general, this is often a healthy thanks to prepare food. Cooking for a brief time without water prevents the loss of B vitamins, and therefore the addition of fat improves the absorption of plant compounds and antioxidants. Sautéing and stir-frying improve the absorption of fat-soluble vitamins and a few plant compounds, but they decrease the quantity of vitamin C in vegetables. Deep-frying – an outsized, deep-pan, or deep-fat fryer is half-filled with fat and heated. Food is immersed within the fat for a couple of minutes, then far away from the fat and drained.

Steaming Steaming is one of the best cooking methods for preserving nutrients, including water-soluble vitamins.

Steaming is one among the simplest cooking methods for preserving nutrients, including water-soluble vitamins, which are sensitive to heat and water. Researchers have found that steaming broccoli, spinach, and lettuce reduces their vitamin C content by only 9–15% (5). The downside is that steamed vegetables may taste bland.

Microwaving Microwaving is safe cooking method that preserve most nutrients due to short cooking times

Microwaving is a simple, convenient, and safe method of cooking.

Short cooking times and reduced exposure to heat preserve the nutrients in microwaved food. it’s observed that when microwaved food cooled it become drier and fewer tasteful.

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Food Chemistry The components in food such as starch, protein, glucose etc undergoes certain chemical reaction when they heat up and cooked in water or fat in different cooking process. This chemistry is reason behind the taste, flavor and aroma of cooked foods. It is important to be aware about it so that we don’t overcook the food to loss the nutrients, also the wrong cooking may result into the formation of Non desirable particles which may cause harm to human body.

Caramalisation Produces desirable colours and flavours too many food products such as coffee, peanut etc. The caramelisation reaction occurs when high carbohydrate-containing food is cooked at high temperature using dry heat like roasting.

At different temperatures, it has various colours and flavours. But generally, the caramelisation temperature is between 110°c-180°c.

As food heated sucrose in the food melts and starts to boil, that temperature is caramelisation temperature. So in initial stages, it has a butterscotch flavour. After that temperature point, sucrose decomposes into its component molecules, glucose and fructose. Further chemical reactions result in flavour and aroma.

What happens to food?

Caramelisation-The

caramelisation reaction occurs when foods containing a high concentration of carbohydrates are cooked at high temperatures using a dry-heat e.g., roasting peanuts. caramelisation generates hundreds of flavour compounds. One of the most important flavour compounds produced is diacetyl.

Diacetyl is generated during the initial stages of caramelisation and has a butterscotch flavour, which provides one of the characteristic flavours of caramelised foods

Caramel description

Light caramel

Temperature (oC)

180

Caramel Flavour

Intense, very sweet flavour

Caramel colour

Pale amber to golden brown

Milla

The Maillar reaction b such as glu heat is req causes a c which, ultim range of fla cooking m reaction a

Starc natural sw

Medium caramel

180-188

Intense sweet flavour

Golden brown to chestnut brown

Loss o

Changes in

Prote

texture cha

126 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Dark caramel

188-204

Bitter, non-sweet flavour

Very dark brown

Black

210

Burnt, bitter flavour

Very dark brown / black

Poly gelat

thick gravy

Protein denaturation

Starch degradation

Loss of pigmentation

The denaturation of protein molecules in food are the reason behind the change in the texture of the food. During cooking hydrogen bonds between amino acid strands breaks and ultimately the protein unravels to retake its initial form of amino acid strands. the rearrangement of the protein molecules results in the change of a runny, fluid texture to a rigid, firm texture.

Conversely, protein denaturation can also cause the formation of softer textures. For example, the protein collagen, which is the major component of the connective tissue in meat, has a tough, chewy texture. However, during cooking, the weak hydrogen bonds are broken and the protein begins to decompose and react with water molecules to form gelatin.

This tenderises the meat, giving it a softer, more palatable texture.

when food containing polysaccharide starch is cooked, the heat can break the glycosidic bonds linking glucose units together and break up the polysaccharides to release the glucose monosaccharides which imparts a natural sweetness to cooked food like bread, pasta, potatoes. The cooking methods that may result in starch degradation are boiling, baking, roasting, frying, grilling and steaming.

there are 3 families of pigments found in fruits and vegetables; Chlorophyll, carotenoids and flavonoids (anthocyanins and anthoxanthin).

Chlorophyll is fat-soluble and may leach out from fruits and vegetables while cooking in a fat medium eg; stir-frying. However, as cooking continues chlorophyll will degrade to an eventual yellowish colour. Carotenoid undergoes oxidation in long periods of cooking causing depletion of the pigment resulting in paler coloured food. anthocyanins and anthoxanthins are water-soluble pigments and thus may leach into cooking water during soaking or prolonged heating. Cooking methods avoiding water such as stir-frying will thus, minimise the loss of these flavonoids during heating.

Polysaccharides gelatinisation The reaction behind the thick sauces and gravies. The cooking of food containing polysaccharide starch causes starch degradation. Starch granules consist of amylose (linear chain of glucose) and amylopectin(branched chain of glucose). So while cooking starch granules absorb water and swell at the same time amylose leach out of the granule and bonds to form a lattice structure, which traps water molecules resulting in thickening the gravy.

Maillard reaction Millard reaction is one of the most complex chemical reactions between amino acid and glucose, fructose or lactose. Heat is required for this reaction which results in the formation of a range of flavour and colour. Similar to caramelisation, hundreds of flavours are produced during Maillard reactions depending on the food cooked. Maillard Reaction is responsible for producing many sulphurcontaining compounds, which contribute to the savoury, meaty, flavour characteristics of cooked meat. Melanoidins are responsible for the brown colour during the Maillard reaction.

Maillard reaction usually occurs during frying, baking, grilling and roasting. Antioxidants are also generated during the Maillard Reaction.

Antioxidants are molecules that can slow down or prevent other molecules from undergoing reactions that can cause damage to human cells.

Image showing loss of pigmentation within the difference of 4 min in medium flame.

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Healthy Cooking

Fast cooking

It is important to understand that the ingredients that we cook are healthy for our body.

There are three R’s for nutrient preservation which reduce the quantity of water utilized in cooking, Vegetable stew reduce the cooking time and reduce the area of the food that’s exposed to air or heat. Waterless cooking, pressure cooking, steaming, stir-frying and microwaving are least destructive of nutrients. If possible, save the cooking water for creating soup, sauces or gravy. If food is cooked in water, add it to a little amount of boiling water, cover the pot and cook it rapidly. Destructive enzymes are inactivated by heat so it’s best to cook foods during a preheated pan or oven or in water that’s already boiling. Frozen vegetables are often steamed. The smaller the pieces food digs, the greater the probabilities of losing nutrients. On the opposite hand, small pieces mean faster cooking. Root vegetables like potatoes should be boiled with skins on then peeled after boiling. This helps the nutrients to migrate to the centre of the vegetables. Reheating cooked vegetables further destroys vitamins. Deep frying and heating for an extended time or heating at a heat should be avoided during cooking.

Cooking methods and the utensils have a relevant role in defining the time for the cooking process.

Traditional methods like pressure-cooking are one of the fastest cooking methods that everyone Beetroot roast is used to. Preheating the oven or grill or utensils will help to save time. So, in that time, you can do the precooking process like cutting veggies etc. Instead of saucepans try using wide, shallow pans for cooking instead.

The wider surface area means there’s more of the pan directly touching the heating element. More surface area also means that liquids reduce faster and you can brown more food at once in a single layer. Covered food cooks faster. So always put a lid after stirring means the external air has less influence on the cooking temperature of the food. Also, it is important to note that to use clean utensils especially the grills and the bouncing layer and coil of oven and BBQ machine.

Using the powdered spices and salt helps to cook the onions and tomato caramelize fast. Adding salt to water raises its boiling point, meaning it boils food at a higher temperature.

Slicing the vegetables into small portions will also help to cook faster. But because of the highest nutrients lost this can’t be recommended. At the same time, one another thing can be kept in mind that does not overcrowd the pan. It will increase the time for cooking and more chances of uneven cooking.

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New Cooking Techniques Charbroiling This process also gives the food a light charcoal smoke flavour Coddling coddling means cooking food in water below the boiling point.

Cutlet is coated with bread crumbs

Shocking Shocking cooked food is quickly immersed in icy cool water or is placed under cool running water to halt the cooking process

FlambéIt FlambéIt is a technique in which foods are topped with alcohol and literally set on fire.

Dredging Dredging crispy coating. In this process, foods are coated with flour, breadcrumbs or any other dry or wet material.

Teriyaki Teriyaki cookingJapanese cooking method in which the foods are cooked by radiant heat or simply grilled with a coat of soy sauce

Sous vide cooking Sous vide- food being placed in a plastic pouch and submerged in a temperaturecontrolled water bath or steaming environment for an extended period of time.

Sweating Sweating is a technique of cooking food over low heat using very less fat, generally in a covered pan

Charbroiling

Brining Brining versus Poaching preserving meats and fish. It involves adding meat to a solution of water and salt

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Indian food benefits and issues

Indian Thali

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Indian diet includes High in a wide variety of vegetables and fruit, such as spinach, aubergine and mango, High in a variety of spices and herbs, such as ginger and coriander, Low in saturated fat, Widely vegetarian and High in fiber. Many Indian sauces and gravy are out of spices, masala, and potatoes. Also, meals include a wide variety of milk products like curd, buttermilk etc. The use of garlic, chili, mint is good for immunity and metabolism.

Indian foods are usually colorful giving all the nutrients for the body predominantly being a vegetarian nation. But at the same due to the high consumption of rice and wheat resulting in diabetes in adulthood. In addition to that, the sweet at the end of the meal. Even though meals all over India are balanced except the fried snacks Indians have with chai. It is sad to know that we have less steamed food items comparing the other countries. It is good to know that millennials are attracted to momos, idlis and steamed rice cakes comparing other generations.

There are a wide variety of snacks served all over India. Most of them are deeply fried or have the presence of ghee. With these mouthwatering snacks, excess oil also enters our body. These fried snacks like samosa, potato chips are part of our daily chai time. It is often found in most Indian houses and restaurants reusing the oil multiple times or mix with other oil for food preparation. When the oil is heated to heat for an extended period of your time, toxic substances called aldehydes are formed.

Aldehydes are linked to an increased risk of cancer and other diseases. Reheating oil also increases aldehyde formation. These are the three different frying methods with oil.

It is often found that the obsession with street food is packaged from a young age. Many times, we forget about the hygienic and safety factors of the chat and other masalas served by the street vendors. By the time they care about health, these foods will affect the body badly ending to strict diets. Another common habit found in Indian kitchens is reheating the food. Busy working days force people to prepare food for the whole week and keep it in the refrigerator for later use. The same food has been reheated multiple times causing nutrient loss as well as taste.

12:00

Life around a plate Snack

The average working millennial life in India is around work, eat and sleep except on weekdays.

Chai, coffee and snacks have some of the frequently consumed foods among them. Tea breaks are the informal refreshing breaks in every working place.

Lunch

time

Breakfast

WORK

Morning coffee

Chai time

06:00

Snacks/ fruits/ salads

EAT

SLEEP

20:00

Dinner

Snacks/ fruits/ salads

Midnight cravings

00:00 HOT AIR SNACK MAKER 131

Survey To understand the eating and cooking habits

Working status

Studying 38.5%

A survey has been conducted among Indian millennials aged between 23-40 from various cities including Kochi, Bangalore, Chennai, Delhi, Ahmedabad, Bombay, Pune, Hyderabad, Dubai and some other cities in India through Google forms. The objective of this survey was to know about the eating and cooking habit of the millennial generation.

Based on the survey response certain insights has been derived for this project.

Working 51.3%

Currently taken a break 10.3%

Staying with

There were 78 participants in this survey.

Family 53.8%

With friends/flatmates 43.6%

Alone 2.6%

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Insight

Regular eating habit

There is a clear distinguished between millennial from other generation is they are foodiesepicures who like to try different foods. Because this was a multiple choice question top 4 priorities of eating habit can be concluded in line as millennial are interested to try different food which is healthy and hygienic. This generation does care about their food.

I eat only when I am hungry I don’t care about the food I eat I eat whatever I get

Another scene habit is they don’t prefer the regular timing of eating food. At the extreme point, hunger lead them to eat whatever they get- which has a less vote comparing the healthy food habit.

I am a foodie I try different foods I want healthy food on time I want hygienic food

Number of participants

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Who prepare the food regularly?

What is their cooking habit?

Seen everything but never tried Basics- can survive Self 30%

Cooks when I required I love cooking, but no time I cook everyday Pro in cooking

Family member/ maid 50%

Restaurants/ Online ordering 20%

I love cooking and I cook 2-3 times in a month 10

Insight

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50% of millennial are still depended Because of the busy schedule of a second person for food preparation. It is observed that the maid service is most common in metro cities. 30% of people prepare food themselves either because maids are expensive or health and hygiene concern. These 2 categories of people are in the need of appliances for the kitchen. At the same time, not large not least 20% of people rely on restaurants due to lack of time, kitchen equipment or poor knowledge about cooking.

20

30

40

50

This survey gives a clear idea that even though millennial are epicures but they are nonculinarians. They are just surviving with the basics of cooking. More than the love towards the cooking time it takes matter a lot. Most of them find recipes and follow YouTube cooking videos to try new dishes. There is a need for appliances that support their craving for food.

60

Hot air snack maker

Gas stove

Garnishing

Experimenting

Tasting in between

Smoke and splashes

Stirring

Cutting vegetables

20

LIKE

Induction cooker

Cooking time

Cleaning Microwave oven

10

0

DISLIKE 10

20 Air fryer

Electric cooker

Regularly using appliances Insight

Like and dislikes in cooking Most relayed cooking device gas stove remained as first choice for years. It is interesting to know that the microwave and induction cooker took space in the kitchen.

Comparatively cheap price and electrical appliance made these two more chosen appliances in the kitchen. Most of the owners offer an oven and induction cooker to their tenants. Air fryers, hot air snack maker and electric cooker are newcomers in the industry and their availability is comparatively less. But still, people must choose it for cooking.

Smoke and splashes are the most disliked part of cooking which is resulting in a difficult cleaning session- another disliked process. It is interesting to know that stirring and tasting in between the cooking area more fascinating for the millennial. With the basic knowledge of cooking, they love to experiment. Garnishing also become one of the liked processes. maybe the instagrammable behaviour will be the reason behind it.

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What is the most difficult part of cooking?

Confusion of what to make

Waiting time

21%

26.3%

7.8%

3%

5.2%

Cleaning

Proportion of Ingredients

21%

7.8%

Heat Over Cooking

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Adding Salt

This was a short answer question in the survey.

Most of the respondents shared their difficulties with cleaning. Cleaning utensils, appliances, kitchen surfaces etc. Another two big concerns were waiting or preparation time and confusion around the proportion of the ingredients. It is a fact that most people start cooking at the point they are hungry.

Other than that, no time to spend on a busy scheduled day. Even though people are more into work from home culture, they can’t give the full time to the kitchen while preparing food.

Multitasking millennial will be managing both, ail and chopping veggies together.

Overcooking and salt remain the main issue of all the time. There is a requirement of tasting or checking in between the cooking. otherwise, the timer will end at the point where potatoes turn to mashed potatoes. The heat needed to be managed for the safety precautions. But the heat from the utensil can’t is managed unless it is covered.

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Covid-19 pandemic effect Covid 19 pandemic and lockdown of 3 months created a new life chapter in human history. In India, the lockdown started mind of March 2020. New habits like sanitizing, face mask usage etc are started due to the fear of catching the coronavirus. Epicures are forced to prepare food themselves and depend on cooking appliance than maids.

The high chance of spreading the virus through packages and crowded places, force everyone to prepare food for themselves.

Most of the people are Relayed on RTC food.

Staying inside four walls for months made people experiment with food and figure out new recipes. Social media were only the option to know the answer to every problem. Food trends and challenges were gone viral on social media platform like Tiktok, Instagram during this period.

Google tweeted that, in the last 90 days (March- June) the world searches for • Quarantine snacks • Baking- how to bake in a microwave • Family dinner

What all appliances and tools they have purchased?

During the lockdown period, online purchase increased exponentially especially for cooking appliances and cleaning and hygiene specific products. Oven, air fryer and dishwasher sale increased. It is also observed that there was a huge demand for baking tools and accessories as many people started their baking experiments and turn them into business possibilities.

What will be the after-effects and changes in the coming years?

Street food less Will the pandemic drive the carts of street food out of our lives? For a while, yes. But not in the long term. And the driving out has more to do with the Covid-hit economy and poorly planned lockdown than safety concerns.

An open mind for cooking Most of the millennials forced to step into the kitchen during this period, which will reduce the dependency on a third person for food preparation. Which also indicates the positive future of kitchen appliances.

Hygiene conscious The millennial mind is filled with cleanliness thoughts. Possibilities of choosing products that can be cleaned easily will become a prior factor for purchase.

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Divya

Nicholas

Yugesh

Jyo mullor

Food is everywhere With so many Memes going viral on the internet on how almost all men in India have turned into Masterchef during the lockdown, and all kinds of cooking skills at the display, it was evident that users will turn to Google for recipe related search terms.

From March 25, search interest for ‘recipe’ related terms started to rise and peaked by April 10. The search interest is still going strong.

Even though you have been looking up pani puri recipes — Google reportedly registered a 107 per cent rise in ‘Pani puri recipe’ searches since lockdown Cake recipe related terms was the favourite recipe to make for Indians during the lockdown.

Its interest was almost double that of other recipes like Chicken, Paneer or Dal. However, the Dalgona Coffee recipe got the highest percentage spike followed by the Gol Gappe recipe during the lockdown. https://inc42.com/resources/what-indiagoogled-the-most-during-covid-19-lockdown/

Snacks and food items prepared during lockdown period. Images are shared by millennials who filled the survey form

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CONCEPT 1

Roasting is the most delicious way to cook meat and vegetables.

It improves textures and deepens flavour by taking advantages of the natural sugar inside the food to give concentrated taste. Roasting can enhance the flavour through caramelization and Maillard browning on the surface of the food.

R

Roasting has a crucial role in Indian food

obostic oaster Robostic roaster which will fasten the roasting of meat, vegeis and nuts by uniform of spreading of hot air with less oil and minimum loss of vitamin C. This smart roaster will never allow food getting burned and no worries about smoke.

Chances of food getting burned and smoke Cleaning the roasted surface is a pain High oil content

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Keeps Food warm

Smoke burn detection

Stir-fry

Self cleaning

Smart heating

CONCEPT 2

Simmering is the most healthiest way of cooking as it is containing less water and there is no vitamin and protein loss.

Simmering maker

Lot of cooking time Indian food menu has a lot of pulses, which made by simmering. Both its soaking and cooking time is high.

Hot plate machine or cooker specially designed for simmering. This smart simmering maker control the temperatures based on the food you cook and never allow the food to be overcooked

Continuous stirring In simmering cooking continuous stirring prevent bottom getting stick to the surface, and has to face the smoke and splashes.

Pressure cooking destroys the texture Overcooked vegetables and meat will pull down the authentic taste. It reduces spices to fuse in to the vegies and meat.

Cleaning is a pain

Get meals ready on fixed time

Smart pulse soaking& cooking

Soup& noodle suitable

Sautéing friendly

Self cleaning

Burned and sticky surface cleaning is the task which 90% people dislikes.

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CONCEPT 3

Air fryer is less accepted product by Indian market due to less knowledge about the product and its limited options.

80% of people like experimenting with food, but 3/5 still depends on restaurants for Non-veg food. functional and form changes needed considering the food and behaviour aspects of Millennials.

Stove&Induction friendly cooking basket

Gravy & dry food mode

Smart preheating

Controlled Oil diffuser

For the health conscious epicures

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Stirfry

CONCEPT 4- FINAL SELECTED

Binge watching lead to the high consumption of snacks

Portable

New raw of healthy snacks available in the market

Oil& gluten free

Packet chips contains high fat and preservatives which even cause cancer Health conscious epicures are opting fresh and healthy nutrient snacks

Incremental innovation to the existing hot air snack maker in the market by improvising the user perspective and the functional and technological aspects.

Healthy vegan snacks

Quick and safe

Hot air snack maker Rapid hot air technology to Prepare fresh and healthy snacks without oil any where in quick rime with less effort

Masala mixer

Multi modules

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PHASE 4

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Life around snacks • Importance of snacks • Indian Authentic & foreign snacks • Task of snack making • Snack industry and market • New trend in snacks

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Importance of snacks A snack is a small service of food and generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.

Snacks can provide energy in the middle of the day or when you exercise.

Even though snacking has developed a “bad image,” snacks can be an important part of your diet. A healthy snack between meals can also decrease your hunger and keep you from overeating at mealtime.

Indians now had access to global brands they had probably only heard of before.

The decade saw some big brand launches in India Pepsi (1990), Coke (Returned to India in 1993), Baskin-Robbins (1993), Kellogg’s (1994), Lays (1995), KFC (1995), Mc Donald’s (1996)

Diamond cuts snacks HOT AIR SNACK MAKER 147

Snacking all day Fixed 3 meals in a day is no longer be relevant as a shift in demographic fueling modification.

Sensible snacking should be a part of your healthy eating plan — if you choose your snacks carefully and plan. In the session ‘life around a plate’ in this book have already discussed how frequently we ate snacks in a day. Especially nowadays offices are moving towards the work from home culture, snacks are becoming a major part of their eating habit. In busy working hours snacks save the stomach from being empty and snacks also help to activate the energy and refresh your mind.

Reduce stress and improve productivity.

A healthy snack between meals can Energy in the middle of the day Prevent you from overeating Reduce the gas trouble issues

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Regular nutrients

Movie time munching Millennial are moving towards smaller screens from TV to mobile screens where they conveniently watching movies and series.

They spend hours on Subscriptions like Netflix and amazon prime etc. every day. It is like a relaxing time for them. But on the side, it is a snacking time too. No one realizes how much popcorn and chips they had looking at the screen. The mouthwatering fragrance of popcorn in every theatre force the customers to have it. In-home movie time packaged foods are highly convenient; they can do a lot of harm to your body. Baked extruded snacks are one of the healthy choices for munching.

Cashew nut, Almond, pistachio, and other nuts are part of the daily diet. Especially for the health and skin conscious community like to have these regularly in the morning. Comparing raw nuts with roasted nut, sorted nuts more likely and preferred by customers but them price is higher comparing the raw. Even young parents commented that they like roasted nuts than raw. Roasting has very less effect on nutrients, but at the same time, it increases the aroma and taste of the Nuts. Peanuts are one of the commonly used nuts in every house. Like nuts, dried fruits and veggies are also becoming healthy choices like resins, dried kiwi, Apricot, apple etc.

Teatime snacks Teatime is an unofficial snack time for Indians between meals. An average Indian have tea 2 times a day. Either biscuits or some Indian snacks are the combinations that many people follow. Deep-fried snacks like samosa, dalwada, bajis are commonly available Indian snacks in streets and restaurants which fill the stomach and say goodbye to the cravings.

These high-fat snacks are mouthwatering at the same can increase the cholesterol in the human body very easily. After the Covid -19 virus spread people have become conscious about the safety and hygienic factors of the cooking environment forcing them to prepare themselves.

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Indian Authentic & foreign snacks

Which is known, highly consumed and commonly available in all Indian Metro cities Indian Snacks

Murukku

Banana chips

Idli

Vada

Dalwada

Cookies

Baked Vada

Cheese sticks

Fryums

Masala dosa

Papad

Rice crackers

Samosa

Chickpea roasted

Roasted seeds

Roasted Dal

Cup cake

Puffs

Pani puri

Cashew

Medhu vada

Bonda

Popcorn

Bhel

French fries

Onion bhaji

Puffed rice

Badam

Peanuts

Dried fruits

Pav bhaji

Diamond cuts

Cutlets

Cookies

Veg sticks

Baked beetro

Dahi vada

Kachori

Biscuits

Crackers

Chaat

Potato chip

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Dhokla

Cornflakes

Nachos

oot

ps

These Snacks need less or no precooking process and skills

India has accepted both region and foreign variety of snacks. Several snacks are freshly available in the pack. These listed snacks are commonly available in metro cities and millennial favorite choice.

Snacks can be divided into 3 categories-

More than half of these snacks can be made directly with Raw Ingredients

Batter and half cooked snacks are available in the market for making the cooking process convenient

1. Snacks from single raw ingredients eg: roasted nuts, popcorn, deep-fried chips, potato fries etc. These snacks are usually made by roasting, frying or baking. Masala and salt are sprinkled for taste. Usually, the raw ingredients are commonly found in grocery stores.

2. Snacks need multiple cooking processes eg: Pavbaji, puffs, samosa, different bajis etc.

To make these snacks there is a need for multiple ingredients and it involves different cooking process like to make a samosa, the filling has to made by boiling potatoes and mixing them with other ingredients and then the outer covering is made out of wheat powder to the triangle shape and deep-fried.

Most of these snacks can be made from raw Ingredients within few minutes. But the requirement of utensils and the preparations process forces consumers to buy from restaurants and stores. But the habits are changing. The millennial approach towards cooking is more positive than before. As snacks are easier comparing the meals, they are ready to try some baking and roasting. Thinking other than making Maggi. And this generation widely depends on the ready to eat food or ready to cook food which is commonly available in all the cities.

Nutrient-poor, sugary snacks as candy bars are like fuel that runs hot and flames out. They give you a quick jolt of energy that is followed by a crash that can leave you hungry, cranky, sleepy, and unable to concentrate.

3. Snacks with a single cooking process eg: vada, idli, dalwada, chakli etc Even though these snacks are made of many ingredients, the cooking process is single- deep fry.

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Fried snacks

Targeting Snacks A perfect nutritious snack can be made with a hot source and raw Ingredient.

Crackers

Veg, Fruits &nuts

Potato chips & fries

Popcorn

Chips, Sticks

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In this hot air snack maker, the cooking source is hot air which is applicable for healthily cooking many of the snacks. With the intelligent use of hot air, the unhealthy high fat deep fry process can be avoided.

So in this project, snack maker is focusing on preparing the snacks which are likeable by millennial and which can be made with fewer ingredients and have less pre-process and have high health benefits. The experience loving millennial can experiment with different snacks in the hot air also can find multiple opportunities with it.

Popcorn, crackers, fruit and vegetable chips, nuts, extruded snacks are healthy snacks that turn into a bad image after the deep fry. Hot air cooking will be a healthy solution for this keeping these snacks crispiness and taste the same in a completely fat-free way.

Deep fried snacks to Baked 90% of the deep-fried snacks can be made by baking or with hot air The most important and beneficial part of hot air cooking is that it can be complementary for cooking method deep frying, roasting, baking etc. Many people are not aware of the fact that around 90% of deep-fried snacks can be made by baking or hot air cooking method.

The snacks which have covered in the liquid batter will be difficult to cook in this method. even though with the appropriate use of moulds and trays it can be achieved. the batter or the half-cooked versions Fried snacks like vada, chakli, nuggets etc, are available in the market which just needed to be deep fried, hot air snack maker will be a good choice for that. Brands like ID and other local brands are selling batters and many brands sell samosa leaf, half-cooked chappatis, raw pani poori papads etc.

As a healthy choice, baked traditional foods like Vada also in demand which taste the same as deep fried and 100% oil free Baking traditional food is not common in India, but many epicures and culinarians are experimenting with it and many restaurants are started serving these baked traditional dishes as a healthy option for the customers. Hot air cooked or baked traditional deepfried snacks taste the same as deep-fried and 100% oil-free. Cooking experts say that it is a little difficult to maintain the shape in baking the traditional and the time is a little long. But as a healthy choice, there is no other way.

Baked Vada

Baked Samosa HOT AIR SNACK MAKER 153

Task of snack making Cravings wont wait to prepare something Snack making is not as complex as preparing a meal. But what resist people to make their snacks?

Preprocess Pre-process include getting the raw ingredients, cleaning and chopping(Cleaning the potatoes, peeling the outer layer etc). In the case of chips and fries which we need in higher quantity so higher number of pieces.

For samosa and other layered or wrapped snacks required both filling and sheets. Sheets are available in frozen form in the markets. But the multiple tasks in the pre-process makes the epicures order it or buy it from outside.

Utensils Another main factor for preparation is utensils.

Usually, for deep-fried snacks, curved Kadai is chosen. Still, we can compromise the utensils with whatever we have, but what we can’t is the shape making tools like chopping the thin slice of potatoes or apples, chakli shapes etc. The way ID vada batter comes up with vada making tool package expecting more companies to come up with ideas to encourage snack making by millennial.

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Pre process

Utensils

What makes snack making a difficult task?

Oil wastage

Quantity

Time

Cleaning

Preparation time kills the enjoyment time

Cleaning is an headache!

Packaged snacks are convenient. But health?

Oil wastage Deep frying is heavy oil required so that the snacks can be fully immersed in the oil.

After cooking the oil which is left will have the essence of the food which make it not reusable. Also reusing the oil will harm health which mentioned in earlier chapters. But in the case of commercial making, they use this oil for other cooking purposes. In the case of home cooking, most people are reluctant to waste such a huge quantity of oil. Also in the case of new cooking learns, handling the hot oil is a difficult and stressful task.

To fulfil their cravings by Online ordering. But what is the healthiest choice? Once you make the mind to making something and by the time you finish cooking the smoke and sparkling environment, by the food will be ready the preparation time will kill the enjoyment.

Plenty of packaged snacks are available at less price, so why don’t you spend time making it home? That a big question! Opening chip packet, have delicious masala chips and throw the plastic cover- yes, it is very convenient.

Packaged foods are loaded with preservatives to extend their period. The side effects of preservatives are plenty. Other than preservatives, packaged foods are made with a host of artificial, chemical-based ingredients such as colourants, artificial flavouring and textures. The plastic coating inside most packaged foods are often poisonous because it contains Bisphenol or BPA made up of petroleum which is unsafe for human consumption.

The convenience and taste that packaged foods offer make them highly addictive. Soon packaged food options will replace natural food. The high sodium and salt content in packaged foods like chips, processed meats and biscuits can cause serious complications to your health. They can spell disaster for people suffering from high blood pressure and can lead to chronic heart diseases over prolonged consumption.

Quantity As mentioned before snacks, especially chips items are we need high numbers. Making snacks each time is a difficult process because of all these subtasks. But in the case of a single person, it is always convenient to make hot chips nuts quickly which is a small quantity.

Time Snacks are the food we need now. And the fact is that cravings won’t wait for the preparation.

Cleaning Every cooking process ends up with plenty of cleaning jobs - from utensils to cleaning the floor. In the case of cleaning the utensils, the problems are that if the cleaning is not proper there is a high chance that the food stuck on the utensil will become a colony of bacterias.

In the case of BBQ racks, air fryer basket and oven trays if it is not clean the food may be stuck while cooking and high chance o getting spoiled.

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Snack Industry and market

Indian Snack Culture depend on Street food, Packet Snacks and Raw/ processed snacks available in stores.

Wherever we go in India, street shops are the hunger saver. This unorganized sector is the earning source for many families. Hygiene standards amongst street hawkers themselves are highly variable in India. For these reasons, street food in India is perceived to be unhealthy, disease-causing, overly oily and spicy and unhygienic. But some hawkers serve very hygiene food, but the ingredients do not need to have the quality that you use back home.

In Noida, In front of the corporate offices, a line of tiny street food shops are there selling snacks and juices. A couple of hours post the muchawaited lunch break, sometime between 4:30 PM and 6 PM, a lot of my employees would find themselves compulsively snacking on all kinds of rather unhealthy snacks, ranging from fried snacks delivered by this roadside hawkers to highly processed and packaged snacks that are available over the counter. It is also noticeable that while most of them had made a resolve to start eating healthier meals during breakfast, lunch and dinner, when it came to mid-meal snacking there was a sheer lack of choice of healthy, nutritious, and tasty snacks, with competitive price points.

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Healthy Chips on demand

49% of consumers eat 4+ snacks per week, 30% of which consume snacks every day.

As consumers interest in snacks is increasing, they’re also demanding healthy, diet-friendly alternatives to traditional junk food. Snack companies are now producing sugar-free, ketogenic, and healthy convenience food.

The puff and sticks can be Corn or any other base which acts as a crispy & crunchy snack that everyone can enjoy. Nachos are typically comprised of corn chips as a base. These are the healthiest option these days because they baked and not fried. They also provide other health benefits by being gluten-free, zero cholesterol, zero trans-fat and yes contains up to 40% less oil than regular potato chips.

Snackible and other brands Snackible is an emerging brand selling wide variety of healthy snacks to solve snack life crisis Snackible are your true friends when it comes to snacking smartly and healthily. We offer snack options that are unique, tasty, and healthy, and without any chemicals and preservatives. Our snacks are the solution to everyone’s “snack life crisis”. the problem of the “Snack Crunch” - that formidable hour between lunch and dinner, where our stomachs grumble for a simply delicious snack, and yet more often than not the most conveniently available snacks we reach out for land up being the unhealthiest, and the healthiest of snacks land up being rather too expensive and not the most easily accessible.

This brand is innovating unique snacking options. Each product has to stand the test of fulfilling three core characteristics: 1. Unique, 2. Tasty, 3. Healthy.

This is mentioned statement in their website https://www.snackible.com/

Raising make your culture ACT ll raised a culture to make your own popcorn

Home popcorn was one of the most welcomed snacks in the last few years which can be found in any nearby shop in India.

ACT ll raised a culture to make your popcorn.

Giving customers the ready to cook popcorns with the required oil and flavour mix, feasibility to make in any utensils with a lid help the millennial and kids to enjoy hot popcorns any time.

Raw Extruded Snacks market in India is high on demand with 14% growth. Snack pellets are convenient and easy to cook which is readily available. snack pellets or extruded snacks increasing the demand as they are considered to ve healthy comparing other snacks. snacks pellets can be converted to ready to eat form by hot air expansion or deep frying. The snack pellets market is segmented based on the different type including potato, corn, rice, tapioca, etc potato and corn based pellets are the dominant segments. Major driving factors for the growth of the snack pellets market are the easier availability of raw materials coupled along with the growing demand for healthier snack food. https://www.researchgate.net/ publication/333719975_Ready_to_Fry_Snack_ Pellets_market_in_India HOT AIR SNACK MAKER 157

New trend snack Baked vegetables and fruits are the best seller snacks in the online grocery market

Epicures and culinarians are experimenting by baking veggie and fruits for • Diet friendly • Sugar free • Fat free • Ketogenic snacks

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As consumers interest in snacks is increasing, they’re also demanding healthy, diet-friendly alternatives to traditional junk food and one of the best choices are baked vegetables and fruit chips. Most found root vegetables like beetroot, carrot, tapioca etc to fruits like apple, banana, mango etc. These baked once are not chewy as dehydrated fruits, but same as the deep-fried snacks.

DRY FRUITS & VEGIES Dry-fruits play a vital role in the Indian scenario, from festivals, celebrations to cooking and part of healthy munching it is in demand always.

Dehydration is an easy but long process ends the product with chewy and jelly form which can be stored for months.

Hot air snack making This is the perfect temperature required for making the snacks. Depending on the time which has to manually managed. Time varies depending on the quantity and the quality of the ingredient.

Popcorn

100-150°c

Potato chips/fruit chips

190-250°c

Fryums

198°c

Roasting nuts

170-190°c

Dehydrating Veg/fruit

60°c or 125-135°c

Baked veg chips

150°c

Baked vada

230°c

Insight • Trend of baking and hot air cooking for preparation of veggie chips to be kept prior • Cleaning feasibility to be considered • Possibilities of reheating can be kept for product development

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PHASE 5

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Deep into details • Indian Kitchen spacing • Appliances • Existing products in the market • Utensils and materials • Point of differentiation • Archetype • Display

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Indian kitchen spacing Kitchen architecture It is observed that Indian home more accepted by modular kitchens. There are about 6 types of modular kitchens available.

But more commonly found kitchen layout in apartments and rental houses are L shaped kitchens. Its popularity lies in the fact that it is versatile and provides a wider area for the workstation as it consists of a single unit that is spread over two adjacent walls. Hence there is space for maximum storage and one can even fit a small dining table in the kitchen. All of this can be done in a small and compact area.

Another commonly found kitchen is parallel.

The parallel modular kitchen layout consists of two long workstations that run parallelly and are aligned against two walls. Between the two workstations, there is plenty of space for work and appliances.

U shaped kitchen of Alfy, kalamassery (Own house)

U shaped kitchen of Alfy, kalamassery (Own house)

L shaped kitchen of Jain, kaloor (Own house)

L shaped kitchen of Jain, Thripoonithura (Rent house)

L shaped kitchen of Noora, Idappalli(Own house)

L shaped kitchen of Dimple, UAE (Rent house)

U shaped kitchen is found more in houses than apartments as the kitchens are wide and spacious. More commonly in houses, there is another small working kitchen also found where the daily cooking happens.

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Observations & User comments

L shaped kitchen of Shwetha, UP (Own house)

Parallel kitchen of Durlabh, Banglore (Rent house)

Parallel kitchen of Dr.venugopal, paravur (Own house)

The bigger the kitchen is bigger the mess.

It is observed that most of the kitchen has attached sink and gas stove closely. In the case of rent houses, induction cooker and oven are the cooking sources that the owner provides and they don’t have any mixer grinder as there is no much cooking happens other than reheating. Refrigerators are also very commonly found appliances in these houses. Cost friendly and space-efficient refrigerators are more chose ones.

The concerns of the people who own a house and who rent a house are entirely different.

The people who live on their own have the liberty to buy new appliances and change the kitchen accordingly. They care more about the features, designs, cost, warranty etc. because for them it is a case in the long run. These houses observed to be cleaner and tidier as in most of the case a single person manages the kitchen. They like to add more appliances and utensils to the kitchen as it makes the cooking easier.

Another group of people are families who live in rented houses. Most of the 1BHK or 2BHk houses have very tiny kitchens. The only furniture is usually provided in the house. So tenant family required all the appliances on their own. In these cases, most of them like to buy a product that is portable, easily transportable and with the less additional setting in the kitchen.

Insight The appliance should be • Space efficient • Portable • Easy to fix to the tables • Person preferences

In the case of individual tenants, the common issue is that the kitchen is used by all the tenants. Cleaning and cooking mostly depend on maids. For them buying any appliance for personal use is only beneficial, which they take away once they move out. Like kettle, induction cooker etc. They are mostly bachelors or young people who came to the city for jobs.

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Appliances These are the latest appliances provided by market leaders in India. (based on the latest model provided in the companies websites.)

Brands: IFB, Samsung, LG, BPL Colours: • Metallic Silver • black, white with flower or graphic patterns.

Shape language: • Few come with glass doors • Regular rectangle box with different kind of handle designs • See through windows are more preferable

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Brands: Bosch, Preethi, Havells, Phillips Colours: • Stainless steel and plastic combination with black, white, blue shades, grey shades and few red maroon combinations available in the market Shape language: • Extruded cylindrical forms • Multiple accessories retaining the same shapes before • Less space occupying shapes • Rigid base

Brands: Samsung, Haier, whirlpool, LG Colours: • Metallic Silver, black, grey, maroon with different finishes and flower patterns. Glass door also in demand Shape language: • Form changes from the traditional vertical handles • Curved top • Edgeless front door

Brands: Ellica, Glen, Prestige, Seavy Colours: • Glass top black, blue shades Shape language: • Regular rectangle or Square • Multiple position of the knob is observed • User friendly and cleaning feasible Burner plates

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Existing products in the market

SToK Air Fryer with 3D Smart rapid air Technology • 6.6-litre capacity • Family of 4+ • Multiple cooking modes like fries, steak, bake, fish, shrimp, poultry, roast and pizza.

• The temperature can be set from 80 to 200°c • Remove the basket completely and wash them just like regular utensils.

• Expensive

Philips Viva Collection HD9220 Air Fryer with Rapid Air Technology • 2.2-litre capacity • Have to shake the basket at a regular interval for stacked food like fries • The temperature can be set from120 to 200°c • Heavy appliance, weighing 7 Kg, keep it on counter top • Talking about energy consumption, the appliance takes up about 0.7 units of electricity for 30-minute run

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Prestige Electric Air Fryer PAF 6.0

Kenstar Aster Digi 1500-Watt Oxy Fryer

• 2-litre capacity • Single person • Most compact air fryers available in the market.

• The temperature can be set from 80 to 200°c • Perfectly sealed design to prevent any mess or splashes around while cooking.

• The unit comes with few accessories like a separator, cake basket, etc.

• • • •

3.5-litre capacity Family of 3+ Digital interface The temperature up to 200°c • Poor air circulation at the bottom • Lightweight at around 5kgs • Cool-touch technology, the food comes out non-greasy and perfectly cooked.

Inalsa 2.3 L 1200 W Air Fryer • 2.5-litre capacity • Its build quality has scope for improvement. The nonstick coating on the food basket especially needs special care, else it could peel off easily.

• The temperature up to 200°c

Philips Viva Collection HD9721/13 Air Fryer • 8 KG fries up to 4 portions • Twin TurboStar technology, the hot air in the Air fryer swirls like a powerful tornado – throughout the entire cooking basket.

• Quick Clean basket has a removable nonstick mesh for easy cleanup.

• The Philips Air fryer app is free and filled with delicious recipes and easy to follow step-by-step cooking instructions.

Havells Prolife Grande Air Fryer • 6.5 Litre Pan capacity • Digital touch control panel • Comes with Aero Crisp Technology which allows 360 degree air circulation • 10 Auto preset options to cook • LED display which indicates that cooking time & temperature has been reached • Auto shut off up to 60 minutes of timer automatically shut off for precise cooking • Upto 200° C Temperature Control • Over heating protection function & safety lock

COSORI Air Fryer • 3.7QT Electric Hot Air Fryers Oven • OilLess Cooker, • 11 Cooking Presets, • Preheat& Shake Reminder, • LED Touch Digital Screen Pot,Nonstick Basket • 180°F to 400°F in 10 degree increments & a timer up to 60 minutes, °F/°C unit switching. It allows you to gently remove moisture from foods or quickly cook and crisp foods with convection heat.

Usha 3514I Halogen Oven • 12L + 5 L Capacity • 8 presets with Digital timer • Arm Lock Function for easier and safer operation • Dual mode heat function: Instant radiation heat from the halogen filament and high velocity forced air with 360 degree convection and pause function • 9 accessories: Bread Rack, Chicken Roaster, High rack, Low Rack, Forks, Extender Ring, Tongs, perforated tray and Frying Pan

Inalsa 2.3 L 1200 W Air Fryer • 2.5-litre capacity • Its build quality has scope for improvement. The nonstick coating on the food basket especially needs special care, else it could peel off easily.

• The temperature up to 200°c

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Utensils and materials

Wood

Silicon and wood

Stone

Non stick pans

Glass jars Stainless steel

Silicon with food grade plastic Soapstone and metal

India has a culture of using aluminum utensils now it changed to stainless steel and no-stick pans which is easy to use and clean. There is a demand for silicone products because of their properties like heat resistance, flexibility, friendly to both oven and conventional cooking and cleanliness make it the best choice.

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Glass bottles and bowls with silicon cap

Premium customers are also ready to go for the traditional utensils in a natural material like wood, stone and earthen pots which is expensive, but says healthier.

*based on the best selling kitchen products in amazon and other Indian kitchen accessory brands

New to kitchen It is a clear insight that consumers are more into the product which solves their daily issues.

Especially the product in the kitchen for every single task there is a product available. Family is being nuclear and more work pressure and less time to invest in cooking- so of course, depends on these small appliances. Electric beaters weren’t that common in the last few years. But the millennial taste in baking and make the hobby into an earning source- that was the rise of the cake makers. Before mixer grinder was the only option for chopping, grinding making juice. But nowadays different modeler electric to manual working is available at comfortable prices.

Based on the best selling products in Amazon by October 2020

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Point of differentiation The Features, benefits and innovations offered to the user by the product which makes it unique from the other products in the same line. These points can be based on the design, technology or interaction.

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Current problem

Quick roast

Difficult in roasting small quality and chances of getting burned

Perfect for small quantities

Outsourced roasted nuts from unhygienic conditions

Homo-stirring for perfect roasting

Harmful preservatives and high amount of salts

Rapid hot air

Unknown oil is used

No oil required

Home preparation is longer

Hot air cooking is faster and precise

Current problem

Dehydrator

What Snack maker should offer?

What Snack maker should offer?

Traditional method sundry is time taking process and keen care needed

Temperature control can make it chewy or crispy as desired

Outsourced dried fruits have preservative and dust content.

Add salt and masala as per personal choices with quick mix option

Temperature difference while cooking makes it chewy or crispy

Controlled baking as per the ripening of the fruit

Preserved chips become soggy after a time

Less time required comparing the time for sun-drying

More space for sun drying

Multiple racks to dry multiple fruits at a time

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Current problem

Bake the deep fried

Wastage of oil in usual Deep frying

Oil just to need to spray or can be completely avoided

Multiple utensils for cooking serving and removing oil etc

Cooking basket best as serving basket

Raw inside and burned outside

Intelligent circular distribution for homogeneous cooking

Baking of the traditional is less practiced

Special tray for traditional snacks ( for individual making)

Preheating the oven is necessary

Controlled hot air for keeping the moisture content of the food, keeping it keeping it crispy not rusk

Current problem

Masala/salt mix

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What Snack maker should offer?

What Snack maker should offer?

Individual preference changes

Perfect salting while roasting

Preservatives in the packed chips- unhealthy ingredients

Stir masala mixing for roasted nuts

Homogeneous salting and sugaring is difficult with hand mix

Save the individual preference for future

Masala mixing at the end lead to crushing the snacks

1-2 mixing method for stirring so that the snacks wont be crushed

Current problem

Smart snacking

Most of the appliances display hundreds of features which is confusing

Only specific features with custom presets

Difficulty in fixing the temperature for the snacks

Preset temperature for each snacks

Difficult to keep an eye on the food while working

Connected phone which give real time feed back

Warming the snack again is difficult without oven

Snack warming option

No reminders or alarms for burning or smoke

Reminders and notifications will send to phone

Current problem

Auto mixer

What Snack maker should offer?

What Snack maker should offer?

Continuous stirring is a pain

Snack maker will control the stirring based on the food

Heterogenous mixing high chances of half burn

Very less chance of getting burned

Random mixing crush the snacks

Homogeneous mixing

Auto mixing handle cant reach all the areas

Covers all the corners with 1-2-1 stirring

Cleaning and fixing the blade is difficult

Easily removable blade

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Components An introduction to the main parts of the snack maker. These are the parts which deliver the specific function which described in detailed form in coming sections. Combination of these parts in different combination and direction will give more architectural options for the concept development.

Heating element

Main body Coil gives it the heat for the snack maker. Based on the overall form of the main body coil shape can be varied linear to circle.

The thickness of the coil is based in the temperature and the material to be used. For controlling the temperature the current passing through the coil wire will be adjusted using a thermostat.

Heat bouncing surface Usually required in the top to down air throw.

This bouncing has a great role in maintain the rapid distribution of hot air and cooking the snacks from the bottom side as well and avoid food getting stick to the surface.

Bouncing surface come as outer basket for the cooking basket. Bouncing surface also work as a collecting tray for oil and other juicy drops

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Main body has the function of covering the cooking basket and other technical parts from outer environment. It is also the main aesthetic form defining part. Main body also include air vents and opening door or handles etc. Usually made with hard ABS food grade plastic.

Visible glass Visibility of what is cooking inside is much required thing from the user perspective as this will reduce the frequency of opening the cooking basket again and again which ultimately contribute to keep the heat constant.

This visual clue also helpful while cooking or working.

Cooking basket

Stirring blade Cooking basket is the core for the snack maker. The surface can be either grills or porous or it can be like a non-stick cooking basket.

The main thing to be taken care is the cleaning of the cooking basket and serving from the basket.

This is the most interacted part while cooking. So, safety also has to be a big consideration.

Fan

Dock/ cable For evenly cooking stirring blade is vital. Specially while roasting nuts and extruded pellets. This gentle stirring also prevent burning and as well mix the snacks well to cook faster

Digital screen/ Analogue buttons Fan has an important role in distributing the heat evenly. It also prevents burning. Some cooking baskets has been designed such a way that the blowed air could be used to stir or give a fat moving of the content while roasting snacks. Fans size and flap design depends on the heating coil. In case of the coil is positioned around or below the basket fan is not necessary.

There it can serve stirring function in that case

Digital screen includes also functional features displayed for the user to interact. Both touch sensitive and analogue displays are available in market. Keeping the display minimal and giving the extra features through connected app is considered to more convenient.

Connecting docks more convenient because it allows the user to carry the product without worrying about the cables. It also helps to for serving and more safe method give feasibility in transporting.

Masala sprayer For better taste masala and salt to be added to half cooked food. And it also needs a good mixing.

Masala sprayer can control the content to be sprayed.

In manufacturing site bigger agitator are used for the even speeding of the ingredients. Converting that to scaled down version is possible. But currently no technology available as of now. So keeping this part for future developments and not including in this snack maker HOT AIR SNACK MAKER 175

Understanding the products through repairing videos Digital Air Fryer Repair by FixitFrank https://www.youtube.com/watch?v=b5JLQfxoUmI Air Fryer - Replacing element BY Glen Demo Videos Popcorn Maker (Hot Air Popper) Repair | Demo

by MrNams https://www.youtube.com/watch?v=1ZeaCPOHorE Sunbeam Big Pop Popcorn popper repair by 12voltvids https://www.youtube.com/watch?v=dps17G5-WTU

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Visited Lulu Connect at Kochi to see and understand the air fryer

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Heating element Heating element What are the properties of heating element?

(1) : It must have high resistivity so that it produces more heat even if low current is flowing through it.

(2) : It must have high melting point so that it does not melt even at high temperatures.

(3) : It must have low temperature coefficient of resistance Resistors work by converting electrical energy to heat energy.

What we need in a heating element is therefore a balance between the two extremes: enough resistance to produce heat, but not so it reduces the current too much.

Nichrome is a great choice. The resistance of a nichrome wire is (roughly) 100 times higher than that of a wire the same size made from copper the heat is proportional to the resistance, but also proportional to the square of the current.

So, the current has much more effect on the heat produced than the resistance. Double the resistance and you double the power (great!) but double the current and you quadruple the power (fantastic!). So, the current is what really matters.

V = Voltage (Volts) W = Power (Watts) S = Surface Area Loading (W/cm²) Rt = Element Resistance at Operating Temperature (ohms) R = Element Resistance at 20°C (ohms) F = Temperature-Resistance Factor I = Wire Length (m) A = Resistance per meter (ohms/m) 178 GRADUATION PROJECT | EVELIN EDISON | PDUG16

SUS304 Contains 18% chromium and 8% nickel.

304 stainless steel is the most common type used in the kitchen. It has a bright shine due to a high level of chromium and nickel. It’s also very resistant to corrosion and rust, although it’s susceptible to corrosion caused by exposure to salt.

Heating element used in air fryer Voltage: 100~120V/220~250V Power : 800-1500W Outside diameter : 6.6mm/8mm

https://www.gidaheater.com/thick-film-heating-tube/

Heating element bulb In the halogen cooking fan makes the warmth very even, to all or any the parts of the food being cooked, there really are not any hot spots and cool spots. Once you compare it to a microwave, the Halogen produces the same results as a typical gas or electric oven and doesn’t suffer the uneven cooking of the microwave radiating the food. Halogen oven are often used to roast, grill, bake, steam, barbecue or dehydrate food, with no need of preheating.

However, halogen oven carries an emitter that releases infrared, where large amounts of energy are transferred during a brief time. This might help to scale back the cooking time which successively may reduce the amount of certain process contaminants in food.

Thick film heating element

Features

A thick film heating element consists of a stainless steel or ceramic substrate (plate), on which an insulation layer (meets the requirements for dielectric strength) is printed, then a layer of resistive paste, followed by a contact and connective layer, and finally all these layers are covered with top enamel layer (providing protection against mechanical damage). The individual layers are applied by screen printing and each layer is dried and fired afterwards.

• Light, compact and flexible in design of sizes and shapes, steel plate with printed resistance can be directly used as a heating element or heating cavity • The structure of appliances with stainless steel thick film heaters will be relatively easier, more compact and exquisite • Temperature rise faster and more stable with lower heat capacity • Long life time • Energy saving • Environmental protection as it is not using any toxic materials

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Safety measures

Thermostat

Thermal fuse

Thermistor

Thermostats with Automatic Temperature Adjustment They adjust the temperature setting for you.

While you might forget to turn down the heat before you leave for work in the morning, a programmable thermostat won’t! ... They adjust heating or air conditioning turn-on times as the outside temperature changes.

A thermal fuse or thermal cutoff is a safety device which open circuits against overheat.

It detects the heat caused by the overcurrent due to short circuit or component breakdown. Thermal fuses do not reset themselves when the temperature drops like a circuit breaker would. These devices may be for one-time use or may be reset manually or automatically.

A thermistor is a resistance thermometer, or a resistor whose resistance is dependent on temperature. The term is a combination of “thermal” and “resistor”. It is made of metallic oxides, pressed into a bead, disk, or cylindrical shape and then encapsulated with an impermeable material such as epoxy or glass.

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Protection Delayed cooking- Auto shutoff

Auto sensor for prevent burning

Get the food ready on the time you decide.

Preset the delayed time and set the cooking option. No worries of over cooking or burning.

Multiple shut on off for saving energy in long dehydration process.

The cooker will reduce the risk of burning food by lowering the heat output in case the food is stuck on the bottom. Also, safety protection if the inner pot or cooking basket is not making full contact with the heating element

The Auto Sensor allows you to cook your food automatically by detecting the amount of moistures generated from the food while cooking. When cooking food, many kinds of moistures are generated. The Auto Sensor determines the proper time and power level by detecting these moistures from the food, eliminating the need to set the cooking time and power level.

Automatic Temperature Control Regulates heating to ensure the inner pot remains within a safe temperature range, based on the program.

Manually with thermostat

Information credit: Samsung official website https://www.samsung.com/au/support/home-appliances/ what-is-the-function-of-auto-sensor-cook-in-mymicrowave/

Burned food stuck on the bottom of the cooking pot of Electric cooker

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Blowing and cooling Fan Blowing Fan which helps to circulate the hot air inside the cooking basket simultaneously.

Usually placed above the heating coil to blow the air on he food. These fan leaves are made of metal. Number of leaves and the size of fan will change based on the product size.

The second Fan which is close to the motor is the cooling fan which helps to keep its internal parts and the motor cool while the appliance is on. Both these fans are on a single axial.

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Air inlet &outlet There is an air inlet on the top and an exhaust at the back that controls the temperature by releasing any excess hot air. Air out let opening accelerate heat dissipation and enhance service life. Air inlet usually kept hidden for the aesthetics, so it is important to make sure that the air inlet shouldn’t be covered by any cloth or dust while using.

Handles & grips

Connecting dock

For the safe handling of Hot food, heat resistant handles are very necessary. Also, it should be feasible to open the basket. In the case of air fryer and snack maker vertical handle also give the liberty to serve the food with one hand and give a shake to the snakes while heating.

Safety locks are also come along with handles to keep the basket aligned and preserve the hot air inside.

Dock connectors are possible features that can be added to the snack maker for userfriendliness. Dock connectors also solve the issues of cables getting tangled. There is another option of shifting the digital screen to dock from the main body keeping the design and form minimal.

Snack maker is meant to keep on the table floor of the kitchen or dining, so it is mandatory to have grip stands at the bottom to avoid shake and movement while interaction.

Vacuum plastic clips have also widely used for the grips in appliances like coconut scrapper.

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Cooking basket

Bouncing surface

Stirring support

The cooking basket consists of two parts.

On are the basket that holds the food and the bouncing surface which keeps the air to circulate and reflect under the cooking basket.

A bottom layer can be used to catch the actual crumbs, droplets. Also, it works as a bouncing surface. Teflon coating will prevent oil and food from getting stuck to the surface.

The gliding rail at the bottom will help to align the basket right.

Ditch-able stirring blades are always preferred for easy cleaning and in case of no-stir need cooking. Stirring parts position depends on the position of the heating coil and fan. In the case of blowing fan and coil at the top, the stirring setup will be from the bottom and vice versa.

This is because both the fan and stirring blade work on the axial motor. It is impossible to combine both because both require different rpm

Material: Aluminum is used for the inner cooking bowl. Some models use stainless steel instead of aluminum. Various other materials, such as copper, pure carbon, ceramic, and diamond powder coating, may be used for higher heat conductivity or better taste. Teflon coating often found for easy cleaning and Non-sticky cooking.

The basket design Should be Cleaning friendly.

No more multiple components to disassemble for cleaning- Simple remove the detachable base and wash both base and basket.

No need to waste time disassembling and reassembling the basket each time of use.

Propeller shaft Cooking basket

Bouncing surface

Stirring blades Stirring shaft

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Drip tray/ racks Drip trays and racks are available in different shape and sizes according to the snacks.

Most of the racks are made of aluminum and stainless steel.

As this snack maker also looking into dehydration and baking of the traditional snacks like samosa and vada, racks for these snacks have to identify.

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Display Power and heat indication

Features on the control panel

Power and heat indicator have the primary function of giving the user the idea of the machine is on and it is started working. The indicator lamp is wired in parallel with the heating element, so it simply indicates that power is applied to the heater.

Heating signal Usually appeared in Red light. Once the coil gets start heating it will be on. Giving the precaution idea of the cooking area must be hot.

Warming signal Continuously blinking lights are a warning signal. Which can indicate that either smoke is detected or chances of burning.

Keeping the cognitive ergonomics in mind, the control panel has been given the basic and minimal function to give the right idea about functions and the operation of it. These are the most important features to operate the hot air, snack maker.

On/ Off button The basic button controls the current flow to the control panel. Also as the on-off function even if the power is on.

Preset mode button Preset mode function includes the option for different snacks which has been already set on the right temperature and time by default.

Time setting button Even though the preset mode has the default timing, the user can change the time accordingly, changing the minutes and seconds.

Auto shut off/ sleep mode These modes will be activated in 2 situations.

First is when the cooking is finished, the machine will shut off automatically if there is no further function like delayed cooking or any other preset mode is set. The second situation will be the cases where the machine has the power supply, but the no presence of food or inactive preset modes.

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Child lock Considering the fact of safety, the child lock is the option that keeps all other buttons except the pause and power button inactive while cooking. Which also lock the lid for safety. Child lock will prevent a child or any other person from unintentionally activating the appliance.

Stirring On/Off The stirring mode has been kept default depending on the preset mode selection, still, it can be manually controlled. Especially in case of mixing chips with masala or salt etc App connecting button For any smart appliance connecting it to the mobile phone is inevitable. This button function for that purpose.

Settings through App Delayed cooking After selecting the desired cooking function, in the timer section tine for delayed cooking can be set. The time you are setting is the delayed time before the program starts.

Pause cooking The situation where the user needs to manually stir or real-time checking the food, adding ingredients etc pause cooking will be very useful.

Stirring on/off The stirring mode can be controlled both manually and through the app as well.

Quick mix This is 1-2-1 stirring especially for mixing chips and potato sticks with salt or seasonings without breaking them into tiny pieces.

Display Screen on the appliance Preheat Allowing the heating coil and basket to heat before the food is added for cooking.

Preheating process usually done for baking purposes.

Reheat This is an additional benefit added to this appliance. Reheat the snacks if you like to have them hot.

Heat preservation Heat preservation is the technique in which the heating element will heat up at regular intervals to maintain the temperature inside.

This is method is beneficial for slow cooking like the dehydration process.

Energy-saving mode This includes limiting the stirring counts and heating temperature after a certain temperature which may result in too long time in cooking but the energy consumption will be less.

• • • • • •

Selected mode Temperature Time Burn warning Stirring Child lock on/off

Reminders • • • •

Taste check Shake pause Burn warning Smoke detection

Appliance will not start heating if • • • •

The basket is not fixed properly Lid is not closed well Food stuck in the bottom Exceeded humidity

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PHASE 6

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Ideation • Archetype possibilities • Bottom - top • Top - bottom • Side throw • 360° throw • Anthropometric data • Usage sketches

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Architecture Possibilities This chapter discusses the possible ways of aligning the components for both aesthetic as well as functional purposes. This will help us to build the product more manufacturing feasible.

The main components are already listed in the previous chapter. Here it also discusses the advantages and disadvantages of each design if the user interacts with it.

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Heat distribution Hot air snack maker can be build in 4 different models based on the heat distribution. It depends on the position of the heating element with respect to the cooking basket.

BOTTOM-TOP THROW

TOP-BOTTOM THROW

360° THROW

SIDE THROW

As the heating element is close to the cooking basket heat distributed much faster to the content comparing the other methods.

The heating element is hidden in the bottom which provides safety while handling and serving. The top free space provides visual clarity to check whether the snack is ready as well as it remains as a pop-up space for extruded food and popcorns.

In this archetype, there is no need for a heat bouncing surface. At the same time, a stirring hand or turbofan required for evenly cooking the content and prevent burning

A heating element placed above the cooking basket along with a motor fan for the top to down air throw. Here the hot air directly touches the cooking content. In this method many combinations of opening and basket type are possible. Also in this archetype control panel will be on the top side of the machine which is more user friendly. Air inlet will also take place in the top part.

In this method bouncing surface is required for cooking all over the side. Otherwise, it will end up cooking the top layer- a disadvantage of this method. This method requires a rigid bottom to balance the entire product as it has more weight on the top. Also, it limits the visibility of the content

Here the heating element is coiled around the cooking basket. This archetype has a better benefit in terms of heating the inside as it serves the heat from the 360 ° side.

On the bottom side of the main body, enough space is given for the fan and stirring motor as per the requirement. This will fasten the cooking also reduce the sticky and burned underneath of food.

A fully immersed coil makes sure the safety of the user.

As the basket is not exposed to the heating element directly it is easier to clean after cooking.

The heating element on the side makes the machine more compact in terms of height. This archetype is closer to the conventional ovens and is also useful to get the food in another utensil. In this method, there is a high requirement of the fan to throw the hot air and rotation of the platform for all side cooking. The opposite side of the heating element to be made as a bouncing surface which will be better for building a hot zone inside

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BOTTOM TOP THROW

DOCK - BOWL Advantages

Disadvantages

• Docking method makes the snack maker very user friendly • Tea table friendly • Portable • Serving convenient • Open cooking and stirring possible • Large covering bowl provides the hot air to build and environment and also can be used as a serving bowl for popcorns • Safe cleaning • Outer layer of the Cooking basket to be heat resistant material for the safety purpose • Hot air fan or a stirring hand is required to avoid burning

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FIXED BASKET Advantages

Disadvantages

• For a safe and fast cooking this archetype has a lid closing method • Lid is working as an heat bouncing layer and create consistent hot environment.

• Portable maker • Closed cooking makes the process faster.

• Best for baking and dehydrating

• Stirring hand is required to keep the content moving because this has a closed cooking method • Lid will be an obstacle while serving and cleaning.

• Stacking trays can be used for making snacks so that the space will be utilised.

TAKE IT OUT Advantages

Disadvantages

• Take it out cooking basket makes it more convenient in using.

• Cleaning and washing is easy • Slits in the side of the basket gives the hot air enter the content • Take it basket can used for serving as well • Rapid hot air distribution is possible in this archetype • Roasting frying dehydration and all kind of snack making is possible with this • Stirring is not possible as it has slits and fan attachment • Basket taking out should be safe and feasible for the user • As the cooking process is not visible from outside, it will lead to open the lid frequently that is energy loss.

• Lid requires a separate cleaning

REMOVABLE LID Advantages

Disadvantages

• Safe using- the heating element not in the reach of touch • Safe serving • Wide pop up space • Stirring wheel helps for consistent cooking • Transparent glass gives the visual idea of how much is cooked • Coil is behind the cooking basket, so easy cleaning • Best for roasting and popping up.

• Portable size • As it has less surface area must need to use trays for making chips.

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TOP- BOTTOM THROW

DRAWER Advantages

Disadvantages

• Hidden coil provides safety .

• Direct throw of hot air fasten the cooking.

• Drawer type of cooking basket help for to build a hot zone for baking and roasting • Interaction becomes much easier • Compactness

• Stirring is not possible • No idea how much food is cooked • For stirring and to check the food each time user have to open it.

• Only closed cooking

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TAKE IT OUT Advantages

Disadvantages

• Stirring hand can be included with this archetype • Take it out cooking basket useful for dining serving and easy cleaning • Center placed heating element is covered and not in the direct touch area- Safety • Transparent cover provides the visibility • All variety of snack making is possible • Wide space useful for making more chips at a time • Bouncing surface and stirring hand required for rapid cooking • Lack of novelty

FIXED BASKET Advantages

Disadvantages

• Heating element placed in the lid covering max space • A fan also will be added to the lid per requirement • Lid setting made the operation much easier • All kind cooking of snacks Is possible

• Only closed cooking is possible • Might need to watch over it again and again • For serving purpose the cooking basket has to be detachable and should have stirring support • Less safe

FIXED BASKET Advantages

Disadvantages

• Box shape make use of the space it occupies • Broad handle- convenient opening

• Stirring blade wont be able to cover all the areas.

• Exposed heating element • Only closed cooking is possible

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TOP- BOTTOM THROW

DOCK CONNECT Advantages

Disadvantages

• Both dock and heating element +control panel head is detachable make it more portable archetype • Safe for cleaning and serving • Best for roasting and dehydrating • Tea table friendly

• Head portion with heating element should have safety precaution as it is removable

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STIRRING MODE Advantages

Disadvantages

• Dock contain the motor for the stirring hand • Handy and portable • Minimal shape creates more space for the food to cook inside • single cooking basket easy for cleaning • Best for roasting and dehydration and making roast • Stirring is optional

• Need to watch over again and again • Cleaning of the coil

DAINTY DELICATE Advantages

Disadvantages

• Dining/ tea table friendly • Heating element far from the direct touch area • Visible cooking best for popcorns and roasting nuts • Wide cooking plate provide the option for baking as well • Minimal parts is easy to clean

• Manual stirring needed • Better handle to be need ed for interaction

CLASSIC OVEN Advantages

Disadvantages

• • • • •

Mini conventional oven for snack making Tabletop friendly Front drawer door type More cooking space Suitable for baking and roasting including reheating

• Stirring is not possible • Becomes another space taking device on the table • Not portable • Require more utensils • Lack of novelty

HOT AIR SNACK MAKER 197

SIDE THROW

BASKET DRAWER Advantages

Disadvantages

• Easy access and handling as its provide the drawer method • Transparent glass on the top gives the on time idea of how much the food cooked • Possibilities for small baking of traditional food and dehydration the fruits and vegies.

• Safety

• Difficult for stirring hand roasting • For even distribution of the heat the drawer should have a bounsing surface

198 GRADUATION PROJECT | EVELIN EDISON | PDUG16

FRONT DOOR Advantages

Disadvantages

• Open door help to use the device as a modern oven method.

• Allows the use of various utensils.

• More cooking space • Baking, roasting, popping and dehydration possibilities • Transparent glass on top for visual clue of how much is cooked.

• Stirring is not possible • Handling the hot cooking tray or basket is less safe as you need to use an gloves • Occupies more space

REMOVABLE LID Advantages

Disadvantages

• Open cooking facility • Removable lid makes the snack maker tea table friendly • Basket is feasible with stirring hand • Roasting baking frying friendly

• Head portion with heating element should have safety precaution as it is removable

HOT AIR SNACK MAKER 199

360° THROW

HIDDEN HEAT POD Advantages

Disadvantages

• Heating around the cooking basket helps to warm up the air faster.

• Safe to use as the heating element is concealed behind the cooking basket which is not visible in the first sight • Stirring hand or fan could be placed below the cooking basket.

• The vertical form is handy and portable • The upper cover which is transparent and could be used for serving as well.

• Single unit makes it cleaning friendly • Limited cooking option like baking

200 GRADUATION PROJECT | EVELIN EDISON | PDUG16

DOCK CONNECT Advantages

Disadvantages

• Coil winded around the cooking basket which reduce the bottom length.

• Docking connecting makes it dining and serving friendly • Spherical bottom fasten the roasting process.

• Cooking basket with spherical bottom require stirring hand or fan as in this method the heating faster

Ideation Benchmarking Basic parameters has been used for identifying the most efficient archetype for the next stages of ideation

Heating the cooking zone

Normal

Fast

Slow

Fast

Fan

Required

Required

Required

No

Stirring hand

Required

Required

Required

Required

Possible cooking process

Possible cooking process

Possible cooking process

Possible cooking process

Possible cooking process

Burning chance

Yes

Yes

No

Yes

Portability

yes

Yes

No

Yes

Safety

No

Yes

Yes

Yes

Cleaning friendly

Depends on the design Feasible

No

Yes

Serving

Depends on the basket type Feasible

No. need another utensil

Yes

Bouncing surface

Required

Depends on the archetype

Yes

No

HOT AIR SNACK MAKER 201

Anthropometric data Measurements

50th percentile

95th percentile

1) Hand Length

176

197

2) Grip inside maximum

49

56

3) Fist circumference

259

294

4) Hand breadth with thumb

95

109

5) Hand breadth without thumb

79

90

6) Finger tip depth

13

15

Considering possible interaction with the appliance, these are the anthropometric data collected.

202 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Imagined the interaction with appliance for understanding the ergonomic features and requirements.

Holding or lifting the drawer type cooking basket

Holding or lifting the appliance

Holding or lifting the cooking basket

Opening the lid

Functional control using fingertips

HOT AIR SNACK MAKER 203

Usage sketches

Adding ingredients

Manual Stirring

Serving from single hand cooking basket

204 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Lifting the basket

Serving from normal basket

Work from home and snacking

Cleaning under tap water / Cleaning in the dishwasher

Binge watching friendly

HOT AIR SNACK MAKER 205

PHASE 7

206 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Product Concepts • Block • Circum • Circuo • Coniv • Conoid • Ovale • Pod 360 • UCular • Size comparison • Form analysis • Parameters • Parameters Analysis • Mock up testing • Space occupancy

HOT AIR SNACK MAKER 207

BLOCK

208 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 209

Breaking all the stereotypical design thoughts of kitchen appliances, block comes in linear shape with connecting dock making it a portable piece. Completely detachable parts makes it cleaning friendly.

210 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 211

Product idea Block shape covers less space as possible on a tables.

Long wide handles and side texture grips are provided for safe handling.

Frost glass are the upcoming design trend. Also it holds the bouncing surface.

212 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Exploded view Coil has placed around the basket and 2 fans have kept beneath the basket allowing the hot air to flow throw the side hole of the basket.

Basket Coil Blowing fan

HOT AIR SNACK MAKER 213

214 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Minimal buttons

Detachable basket

Connecting dock

Keeping the design minimal, all the functions has been controlled through an app. Primary power on/ off and app connecting buttons are on main focus.

Both basket and the top cover is completely detachable making it convenient for serving as well as cleaning. Top part of the basket is made of anti-thermal material for the safety and the size of holes around the basket kept smaller than a corn seed to minimize the dropping into the appliance.

Dock connection provides both convenience and safety while handling. This dock has given spac for a small container to hold the ingredients.

ce

HOT AIR SNACK MAKER 215

CIRCUM

216 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 217

A monolith circular shape with drawer basket.

A table friendly shape with necessary functions on the top for selection the cooking modes.

Minimalist design with detachable basket with quantity for individuals.

218 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 219

Product idea Minimal indicators and closed handles are other attractions of this design. As this is a mini Snack maker, the basket can be hold in single hand. Air outlet are placed at the back side of the product to keep the airflow.

220 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Drawer basket comes with pushbutton to detach the basket for cleaning and serving purposes.

Air inlets are hidden behind the control panel. Heating coil and blow fan is attached below to it.

Screen on the top displays the pre-set modes, timer and temperature.

HOT AIR SNACK MAKER 221

222 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 223

Circuo

224 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 225

A design from the circum form family. Basket drawer model with linear horizontal panel highlight.

226 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 227

Product idea Both air inlet and outlet are at the back of the Snackmaker. Vertical hand might need an iteration to curved or change in the vertical angle for clearance while handling.

Minimal display includes time and the selected cooking mode only. Most of the functions controlled through specified app.

228 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Top plane (black surface) keeps the design minimal giving a differentiate to the merge of surfaces. The same colour texture has been given to the back side of the handle.

Drawer basket comes with one solid bouncing basket and detachable mesh cooking basket.

This design is in the same line of current airfryers in the market.

Following the same archetype as other models.

Heating element and the fan comes above the basket.

HOT AIR SNACK MAKER 229

230 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 231

Coniv

232 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Model 1

HOT AIR SNACK MAKER 233

A conoidal cubiform. The patterned airinlets and redhandles are the highlight of the design.

234 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 235

Product idea Comparing the Earlier model circuo with this model, the handle has more clearance space in this model as it is in an angle.

Strong solid base is one of the main parts of this model as the part which connect to the top is comparatively thinner as the more space covered by basket.

236 GRADUATION PROJECT | EVELIN EDISON | PDUG16

The outer layer of the basket one third of the body, so the chances of mis placing is high. To reduces that gliders are given below basket for proper placement.

Basket is completely detachable making it dishwasher friendly. Slits in the basket for circulation of the hot air around and between the basket and the bouncing layer.

Air inlets are more visible and kept aesthetically pleasing. Heating coil and fan has taken the same position as in all the top to bottom air flow models.

HOT AIR SNACK MAKER 237

238 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 239

Conoid

240 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 241

Soft conoid shape with slant control panel for better visibility access. Curved cutting differentiate the top from the body, merging base covers the air inlets and sliding the lock becomes the highlight of this design.

242 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 243

Product idea The control panel includes power button, app connector, quick roast, pre-set mode and time selector.

Air inlet is on the bottom and the outlet is at the back side of the appliance.

244 GRADUATION PROJECT | EVELIN EDISON | PDUG16

The cutting on the sides are curved which provide a room for the handles of the basket and becomes much easier to lift it up. The top also holds the bouncing layer for better heat conservation

The rim of the basket is made of the anti- thermal material for safety, also the angle cutting which holds the basket inside the appliance. An extra transparent cover has given for storing the food inside the basket itself safely.

The sliding lock hold the spring loaded top. This has been applied considering one hand management. In case the lock is in open position, the heating will not start, meaning the lid is open or

HOT AIR SNACK MAKER 245

246 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 247

CIRCUM

248 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 249

Spherical shaped Snack maker with flip top for small quantity of snack preparations. Circular shapes turn Ovale to hot sphere quickly making the Snack making process faster.

Kitchen table friendly minimal design.

250 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 251

Product idea Spring loaded hinge and snap fit lock gives convenient use. Removable power cable is hidden behind between the air outlets.

Control panel comes with power and app connecting buttons, preset mode selector and time controller.

252 GRADUATION PROJECT | EVELIN EDISON | PDUG16

As this basket has stirring pivot, the heating coil is kept around the basket. As the snacks are cooked by the surface heat, this model is best for the roasting purpose and other cooking process.

Top cover pushbutton is convenient and labor saving. Snap fit design helps to close the top precisely without any heat lose. Wide display with independent buttons for easy functioning

Edge covering removable stirring blades keeps the content rotating, prevent burning and sticking to the surface.

HOT AIR SNACK MAKER 253

254 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 255

POD

256 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 257

A handy snack pod comes with fixed container and coil is fixed the around it. A large popping area has been given for roasting popcorns and extruded snacks.

258 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 259

Product idea Pod comes with detachable cable and minimal control panel consist of power button, preset mode selector and app connector.

Air inlet on the bottom part of the body and the air outlet is on the top cover.

260 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Semi translucent cover with handle on the top.

Rigid rim to keep the position above the main body.

Vertical holes in the basket with angle piece to circulate the hot air inside the basket. As the basket is fixed multi racks can be used for the different snacks.

HOT AIR SNACK MAKER 261

UCular

262 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 263

A flip top model fulfills all the requirement a Snack maker need such as hot air blow, stirring, visible glass, detachable basket and portability.

All comes in a minimal design with highlighted handle.

264 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 265

Product idea Centre handle holds and the top cover together holds the center unit coil and fan.

To keep the strength and balance a vertical support piece has been given to the hinge part.

266 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Air inlet above the basket covering the fan motor inside Mesh in front of the heating element protect the coil from accumulating food particle and easy cleaning.

Minimal buttons and indicator completely functions through app.

Auto cooking function can be enabled through the button directly.

Basket with removable stirring blade keeps the food safe from burning and provide even distribution of heat. Anti thermal handles are helps to serve and clean it conveniently.

HOT AIR SNACK MAKER 267

268 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 269

Size comparison All the models are lined up to understand the overall size of the product comparing the human standing size and daily used kitchen object like pressure cooker. Size is the crucial part considering the portability and spacel occupancy in the kitchen. However the each models has its on pros and cons, smallest size can be more preferred by the individual users.

270 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Comparing with th 5 litre pressure cooker size which has the W x H of 22.86 x 22.86 cm, all the snack maker carries the size little larger than that. Comparing the human size the models size balanced proportion to carry it by hand as well as interact while kept on the table.

In later stage of development, the size can be scaled up or down based on the requirement as the market works with small, medium and large sizes.

HOT AIR SNACK MAKER 271

Form analysis Stand out --------------------> Blend in

272 GRADUATION PROJECT | EVELIN EDISON | PDUG16

These snack maker Models has been compared based on the over all form it represent with the forms mostly found in kitchen like kadai, cooker, grinder etc which has over all spherical shapes.

Geometrical block shapes and extruded square shapes are often found in living spaces, it is stand out in kitchen premises.

Model Conoid found to be more blend in form.

Parameters

3

Stability of the shape While opening

Concepts

While closing

(Less-high stable)

8

6

2

1

4

3

Freely lift able top cover with broad flat handle

study flat base helps to keep it stable while opening as the bottom less wider, the spring loaded force while opening makes it less stable round base with less surface contact and elongated shape has stability issue Freely lift able top cover with broad flat handle

Heavy top opening may result to flip the entire body if the hinge is not smooth enough

7

No screws or locks, freely movable top

5

Invert handle at the bottom and heavy stable bottom

Cooking State

(Difficult - Easy)

1- 8

8

3

5

4

1

6

7

2

Aligning the basket and pushing in can affect the stability of the model.

As the lid is attached, force is downwards while closing has less affect on stability As the lid is attached, force is downwards while closing has less affect on stability Aligning the basket and pushing in can affect the stability of the model.

As the lid is attached, force is downwards while closing has less affect on stability Closing the lid doesn’t have direct involvement of the stability Aligning the basket and pushing in can affect the stability of the model.

Portability

(Difficult - Easy)

1- 8

Closing the lid doesn’t have direct involvement of the stability

Feasibility

1- 8

8

Connected dock on the bottom Hold the model stable.

4

Broad bottom with respect to the upper body

2

Curved bottom with less surface contact

3

Curved bottom with less surface contact

6

Flat bottom gives more stability to the shape

7

Flat bottom gives more stability to the shape

1

5

Elongated shape has more tendency to fall in case of small external forces.

Flat bottom and minimal size gives more stability to the shape

1

5

6

3

4

7

2

Broad elongated piece makes it less portable comparing other models According to the size

According to the size

According to the size

According to the size

According to the size

According to the size

Space accommodation (Adequate - less)

1

5

6

3

4

7

2

Smaller model

8

2

More space required as the dock is broad

According to the size

According to the size

According to the size

According to the size

According to the size

According to the size

26

23

21

14

19

30

19

Smaller model

8

28 HOT AIR SNACK MAKER 273

Functional parameters Parameters Basket Cleaning

Concepts

Bouncing layer

(Difficult - Easy)

(Difficult - Easy)

1- 8

5

Basket with multiple tiny air in holes

Mesh basket

5

3.5

7

6

Non stick surface with removable stirring blade slot Basket has air in slots/ holes

8

1

2

Completely removable and washable under tap or dishwasher Completely removable and washable under tap or dishwasher

1

Only possible to wipe out the dirt

2

Only possible to wipe out the dirt

Mesh basket

5

3.5

Completely removable and washable under tap or dishwasher

Non stick surface

Fixed basket, wipe out is the best. Cleaning only once the basket cools down Non stick basket attached to basket drawer

Around the basket &top (Difficult - Easy)

1- 8

3

5

274 GRADUATION PROJECT | EVELIN EDISON | PDUG16

9

Cleaning

Completely removable and washable under tap or dishwasher

Basket Heating coil &fan (Difficult - Easy)

1- 8

2

Chances of food dropping through basket

6

Difficult to clean the top are due to less visibility

1- 8

4

Chances of food dropping through basket

6

Difficult to clean the top are due to less visibility

8

Glass top and leak proof basket makes it easy cleanable

1

Deep top cover is difficult to clean

6

Difficult to clean the top are due to less visibility

Basket Capacity

(Difficult - Easy)

1- 8

6

Once the basket is removed, coil is accessible

2

Difficult to clean the coil 3.5 are due to less visibility

6

Once the basket is removed, coil is accessible

6

Once the basket is removed, coil is accessible

2

Difficult to clean the coil are due to less visibility

8

Grill cover prevents particle get in to the coil area

1

Fixed basket makes the coil not reachable

2

Difficult to clean the coil are due to less visibility

multi surfaces

3

10

5

6

7

2

8

Basket Access

(Difficult - Easy)

1- 8

3

7

2

4

8

5

Adding Ingredients

Basket Alignment

(Difficult - Easy)

(Difficult - Easy)

1- 8

4

3

5

6

1

7

Perfect fitting space

Aligning supporting bars at the bottom

Aligning area at the rim

Aligning area at the rim

Wide cutting for the cooking basketdifficult in aligning Aligning groves

8

1- 8

7

Broad space once the top is removed

2

Take out the basket and add ingredients.

4.5

Freely movable lid access to entire cooking area.

4.5

2

7

Freely movable lid access to entire cooking area.

Take out the basket and add ingredients.

Freely movable lid access to entire cooking area.

Easy to add

1

1

7

1

6

2

Aligning supporting bars at the bottom

2

Take out the basket and add ingredients.

(Total points under a parameter / No. of subparameters ) x Value of the parameter = Point under a parameter

5

1

6

Serving from the basket

Real time visual feedback of the cooking process

Feasibility of Stirring

(Difficult - Easy)

(Difficult - Easy)

1- 8

1

8

4

5

2

7

6

3

Less holding space for basket,

wide space

3

7

Easily holdable basket

7 Difficult to mix in the mesh basket

Stirring blade is attached

5

6

wide space

4

Outer covering and square shape make it difficult for serving

Holding while serving is difficult

1- 8

6

Easily holdable basket

Easy, just need to tilt the pod

(Difficult - Easy)

1- 8

Glass cover

Can directly served from the basket- single hand action

Easily holdable basket

Feasibility of tasting in between

(Difficult - Easy)

1- 8

2

4

2

3

1

Glass cover makes more visible

Glass cover

8

1

4 Difficult to mix in the mesh basket

Stirring blade is attached

Very difficult

2

8

1

Wide space

5

5

Mount

Power

TOTAL

(Difficult - Easy)

1- 8

Just remove the lid and food is accessible

Mounting space required for the dock

Have to take out the basket

Mounting not required

Easy to open and taste

Mounting not required

Have to take out the basket

Mounting not required

Have to take out the basket

Mounting not required

Easy to open and taste

Mounting not required

Freely lift able top cover with broad flat handle

Mounting not required

Have to take out the basket

Mounting not required

203

176.12

216.3

198.1

119.7

294.6

116

144.7

(Total points under a parameter / No. of subparameters ) x Value of the parameter = Point under a parameter

HOT AIR SNACK MAKER 275

Ergonomic parameters Parameters Display legibility

Concepts

Functional aspects of controls

(Less - Good)

(Difficult - Easy)

1- 8

1

5

4

8

Difficult to see in standing position of user Angled display

6.5

Visual Indicators

(Difficult - Easy)

1- 8

1 Angled display

7

Cognitive

1- 8

6

11

Functional Visibility

from distance/near (Difficult - Easy)

1- 8

2

Holding the basket (Difficult - Easy)

1- 8

2

Holding the Appliance

Front side identifiability

(Difficult - Easy)

(Difficult - Easy)

(Difficult - Easy)

1- 8

Elongated shape and multiple pieces

1- 8

1- 8

5

Difficult

5

4

Easy

1 Can hold the basket with single hand

Opening/ closing the lid

3

2.5

8

8

4.5

2.5

7

4

6

6

Easy

8

2.5

5

5

3

8

Easy

6.5

2.5

2

6

4

1

Easy

7

7

Easy

2

2

Difficult

3

Difficult

2

Difficult to see in standing position of user

2

8

4

7

3

Difficult to see in standing position of user

4.5

2.5

6

have 1 size, to hold

Elongated the entire appliance

46.8

94.7

90.1

99.7

70.9

105

46.3

Smallest size

6.5

6.5

276 GRADUATION PROJECT | EVELIN EDISON | PDUG16

7

2

3

8

89.8

(Total points under a parameter / No. of sub parameters ) x Value of the parameter = Point under a parameter

TOTAL POINTS BLOCK

Parameter analysis

275.8

Circuo

293.8

4th

Ovale

327.8

2nd

Conoid

311.8

3rd

Coniv

209.6

UCular

429.6

POD 360

181.3

CIRCUM

262.5

Adding all the points under each parameter, model UCular, Ovale, conoid and Circuo are in the first 4 positions respectively. Previous form analysis shows the Ucular, conoid and circuo are more towards the blend in forms. One more safety and interaction analysis has been kept for understanding these models for further development.

1st

HOT AIR SNACK MAKER 277

Interaction parameters

Familiar to unusual

Parameters Concepts

Safety

Cleaning the appliance

Cooking process

Food splashes

Interaction with Hot heating element

Familiar

Familiar

Unusual

Chances of splashes

No direct interaction

Unsafe

Familiar

Familiar

Familiar

Less splashes

No direct interaction

Safe

Familiar

Familiar

Familiar

Familiar

Unusual

Chances of splashes

No direct interaction

Safe

Familiar

Unusual

Familiar

Familiar

Unusual

Chances of splashes

No direct interaction

Safe

Familiar

Familiar

Familiar

Familiar

Unusual

Familiar

Less splashes

No direct interaction

Safe

Unusual

Familiar

Unusual

Familiar

Familiar

Less splashes

Yes

Safe

Familiar

Unusual

Familiar

Unusual

Unusual

Chances of splashes

No direct interaction

Unsafe

Unusual

Unusual

Familiar

Familiar

Familiar

Less splashes

No direct interaction

Unsafe

Opening the lid/basket

Taking out the basket

Familiar

Unusual

Familiar

278 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Display Interaction

Hot basket

Mock up testing Model Conoid, Circuo and UCular are made in real size using thermocoal to understand the proportion with other products and interaction with user.

HOT AIR SNACK MAKER 279

Circuo

Insights • Size: Perfect overall size • Handling is easy • The bottom must be heavy for the stability of the appliance and prevent fall • Control panel is preferred on the top part as most of the operation happens in a standing position • It is observed that, while opening and closing user tends to hold/ support the appliance using the other hand- the importance of side grips.

• The handle is the right anthropometric size and ergonomically feasible to use.

Flexibility to do a plethora of cooking

280 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Conoid

Insights • Size : The height can be reduced • Handling is easy • Initial confusion of how to open it is observed • Bottom must be heavy for the stability of the appliance and prevent fall • Control panel on the top is right choice • Tendency to hold the appliance with other hand while opening and closing is observed- side grip requirements • Basket handling was very direct • While holding the basket, users fingers also touches the rim - Rim of the basket also should be anti thermal.

HOT AIR SNACK MAKER 281

UCular

Insights • Size : Perfect overall size • Handling is easy • Opening and closing is ergonomically functional • Stable shape • Control panel on the front part will be difficult operate and chances of pressing button by mistake; Control panel has to be completely redesigned and the location to be changed • Lifting the basket and keeping it back is direct action and mess free • Flexibility to do a plethora of cooking

282 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Required changes for the Final model MODEL 1 Clubbing Circum & Conid • Heating : Bottom to top heat throw- heating coil around the basket with fan on the bottom of cooking basket • Opening : Lid opening with loaded spring and shifting lock at the front • Control panel : Angled panel of the conoid model • Size : Similar to the circum model • Automatic Stirring : NO • Heat bouncing surface : On the top • Grips and stand at the bottom • Round basket with slits on the side wall • Supporting racks for different snacks • Cleaning openings MODEL 2 Changes to UCular model • Control panel to the top part • Side grips • Supporting racks • Indicators • Cleaning clearance

HOT AIR SNACK MAKER 283

Space occupancy in different kitchens

Kitchen Hob

Refrigerator

Sink

U-Shaped kitchen 284 GRADUATION PROJECT | EVELIN EDISON | PDUG16

60 cm

Parallel kitchen

60 cm Kitchen Hob

Refrigerator

Sink

HOT AIR SNACK MAKER 285

Island kitchen

60 cm

Refrigerator

Sink

Kitchen Hob

286 GRADUATION PROJECT | EVELIN EDISON | PDUG16

L shaped kitchen

Refrigerator

Kitchen Hob

Sink

60 cm HOT AIR SNACK MAKER 287

PHASE 8

288 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Final Selection • Final model 1 • Final model 2 • App • Take away • Bibliography

HOT AIR SNACK MAKER 289

Final MODEL 1 290 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 291

292 GRADUATION PROJECT | EVELIN EDISON | PDUG16

Air Outlet

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Both air inlet and outlet has given at the backside.

In this model, blowing fan comes at the bottom, so the cover of the fan also has the air vents. (Check the exploded view on the next page).

Air inlet

>

Top angle view of the model appliance and the cooking racks HOT AIR SNACK MAKER 293

294 GRADUATION PROJECT | EVELIN EDISON | PDUG16

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Basket designed with removable neck holding handle, which help to hold the basket at the rim and lift the basket for serving. It kept movable considering the cleaning feasibility. The basket has given multiple holes on the side walls for the hot air enter. The holes on the side also prevent the food particle to drop inside the appliance.

>

>Two different stackable trays have been given for multiple cooking purposes.

The mesh tray can be used for dehydration, making chips etc. Another is the vada tray for baking the vada keeping its shape.

Also given simple handle for safe handling the trays.

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1 2

1. Display 2. Control panel box - place to attach the control unit of the appliance.

Keeping safe from water and heat.

3. Top cover 4. Top Lid - top lid has an intermediate surface which prevent the heat directly reaching the control unit and act as the joining space for the bouncing surface.

5. Bouncing surface 6. Basket handle and holder (rim) 7. Basket 8. Main body part 1(rim of main body) 9. Anti-thermal cover 10. Heating element 11. Main body 12. Lock 13. LED indicator 14. Rubber caps for grips 15. Base cover 16. Cooling fan 17. Fan motor unit 18. Cover for fan & heating coil 19. Power cable

3 4 5 6 7

8

9 19 10

11

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Material 7, 5 Food grade Stainless steel with Teflon coating or Aluminum with stainless steel lining Thick aluminum provides excellent thermal response to thin steel interior 11,15, 4, 3 ABS plastic - injection molding 6 Bakelite (heat resistant material) AES fibers can be used between the outer wall and basket as heat resisting material.

1 2 3 4

5

10

9

6

8

7 1. Displays the selected pre-set cooking mode 2. Displays the time 3. Temperature of the selected mode 4. Icon indicating heating 5. Time controller 6. Quick heat mode 7. Child lock 8. Power on/ off 9. App connect 10. Preset mode select

HOT AIR SNACK MAKER 297

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HOT AIR SNACK MAKER 299

Design drawing

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FINAL ASSEMBLED

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: FINAL ASSEMBLED PRODUCT

DRAFTED BY : EVELIN

DWG NO: 1

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 1

HOT AIR SNACK MAKER 301

MAIN BODY PART 1

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

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DRAWING TITLE: MAIN BODY PART 1

DRAFTED BY : EVELIN

DWG NO: 2

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 2

MAIN BODY PART 2

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: MAIN BODY PART 2

DRAFTED BY : EVELIN

DWG NO: 3

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 3

HOT AIR SNACK MAKER 303

TOP LID

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

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DRAWING TITLE: TOP LID

DRAFTED BY : EVELIN

DWG NO: 4

REV:

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SHEET NO: 4

BASKET

BASKET RIM HANDLE

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: BASKET

DRAFTED BY : EVELIN

DWG NO: PART5,6 REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 5

HOT AIR SNACK MAKER 305

INSIDE PARTS

COVER FOR COIL AND FAN

ANTI THERMAL COVER

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

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DRAWING TITLE: INSIDE PARTS

DRAFTED BY : EVELIN

DWG NO:PART 7,8 REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 6

INSIDE PARTS

COIL

FAN

Air°C Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: INSIDE PARTS

DRAFTED BY : EVELIN

DWG NO:PART 9,10

REV:

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SHEET NO: 7

HOT AIR SNACK MAKER 307

Final MODEL 2 308 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 309

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HOT AIR SNACK MAKER 311

1 2 3 4 5

6 7

9

8

10 11 12 13 14

15 20

16 17

1. Display glass 2. Display unit/ control unit 3. Handle part 1 4. Handle part 2 5. Cover for fan motor unit 6. Fan motor unit 7. Fan 8. Heating element 9. Air inlet 10. Top lid- outer 11. Glass 12. Glass holder 13. Top lid- inner 14. Coil covering mesh and cover 15. Stirring blade 16. Stirring blade connector 17. Basket 18. Main body 19. Stirring supporting motor unit 20. Power cable Material 17 Food grade Stainless steel with Teflon coating or Aluminum with stainless steel lining Thick aluminum provides excellent thermal response to thin steel interior 3, 4, 10, 13, 18 ABS plastic - injection molding 9, 14 Stainless steel AES fibers can be used between the outer wall and basket as heat resisting material.

18 19 312 GRADUATION PROJECT | EVELIN EDISON | PDUG16

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Removable basket with removable stirring blade.

HOT AIR SNACK MAKER 313

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HOT AIR SNACK MAKER 315

Design drawing

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FINAL ASSEMBLED

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: FINAL ASSEMBLED PRODUCT

DRAFTED BY : EVELIN

DWG NO: 1

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 1

HOT AIR SNACK MAKER 317

MAIN BODY PART 1

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

318 GRADUATION PROJECT | EVELIN EDISON | PDUG16

DRAWING TITLE: MAIN BODY PART 1

DRAFTED BY : EVELIN

DWG NO: 2

REV:

APPROVED BY :

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SHEET NO: 2

MAIN BODY PART 2

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: MAIN BODY PART 2

DRAFTED BY : EVELIN

DWG NO: 3

REV:

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SHEET NO: 3

HOT AIR SNACK MAKER 319

TOP LID

TOP LID

HANDLE PIECE °F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

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DRAWING TITLE: TOP LID

DRAFTED BY : EVELIN

DWG NO:PART4,5

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 4

MAIN BODY PART 1

COVER OF FAN UNIT

AIR INLET AND COIL COVER

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: TOP LID

DRAFTED BY : EVELIN

DWG NO:PART6,7

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HOT AIR SNACK MAKER 321

JOINING RIM

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

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DRAWING TITLE: JOINING RIM

DRAFTED BY : EVELIN

DWG NO: 8

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BASKET

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: BASKET

DRAFTED BY : EVELIN

DWG NO: 9

REV:

APPROVED BY :

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SHEET NO: 7

HOT AIR SNACK MAKER 323

INSIDE PARTS

FAN

COIL

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

324 GRADUATION PROJECT | EVELIN EDISON | PDUG16

DRAWING TITLE: INSIDE PARTS

DRAFTED BY : EVELIN

DWG NO: PART10, REV: 11

APPROVED BY :

SCALE: NTS

SHEET NO: 8

STIRRING BLADE

°F Heit Hot air snack maker ALL DIMENSIONS ARE IN CM

DRAWING TITLE: STIRRING BLADE

DRAFTED BY : EVELIN

DWG NO: 12

REV:

APPROVED BY :

SCALE: NTS

SHEET NO: 9

HOT AIR SNACK MAKER 325

A mobile application assistance for the cooking appliance Hot air snack maker. It provides the users hassle free snack making experience giving tremendous options of cooking without the worrying about the time and temperatures to set.

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ENTER Connecting app

ENGAGE Select preset Set time, Add custom Set reminders, mode temperature cooking presets delayed cooking etc etc

EXIT Start cooking/ Delayed cooking

EXTEND Timer, reminders and notifications

Low fidelity wire frames It is necessary to make the app as simple as possible because the is not meant for long time uses. The purpose of this app is to give a connection to the appliance while engaged in other activities such as work from home scenarios. Give the user regular reminders, prepare food on time. So the app is designed in a very light and simple manner with fewer screens with maximum possibilities of actions.

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Take away It’s been a great journey in NID right from the day I joined. I am glad that, I have taken the right decision of taking design as my career and product designer as a profession. This journey taught me countless things which is an asset to my professional and personal life. NID always remind me to explore everything without a second thought and learn from failures enjoy every single success moments and move forward-thinking to the next.

While at NID, many of my projects were based on cleaning and cooking-related products. I was into core product design, so I wanted to do my graduation project on home appliances.

My internships helped me to develop visual stock and sensitive towards details. All the design course and project in the curriculum helped me to improve my skills and quickly present them. All the design projects was an opportunity to find the possibilities to make it better.

HOT AIR SNACK MAKER 333

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Com, https://www.made-in-china.com/ showroom/ed6029/product-detailebBQwGWhrNaM/China-Thick-Film-Heater-750W230V-Stainless-Steel-Heater-Module-Automatic-Coffee-Machine-.html. Accessed 10 June 2020.

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• “What Can You Cook With an Air Fryer? Corrie Cooks.” Corrie Cooks, https://www. facebook.com/corriecooksblog/, 28 Mar. 2020, https://www.corriecooks.com/cancook-air-fryer/.

• “10 Best Vegetable Steamers 2021 - Value for Money - In-Depth Review.” Daringabroad, https://www.facebook.com/daringabroad, https://www.daringabroad.com/ best-food-vegetable-steamer. Accessed 2 Apr. 2020.

• “How To Choose The Best Air Fryer - We Review The Top 6.” Review Loft, https://www. facebook.com/ReviewLoft, 16 June 2017, https://www.reviewloft.co.uk/the-top-6-airfryers-reviewed/.

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HOT AIR SNACK MAKER 337

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338 GRADUATION PROJECT | EVELIN EDISON | PDUG16

HOT AIR SNACK MAKER 339

340 GRADUATION PROJECT | EVELIN EDISON | PDUG16