PERSONA
ABRIL
LITTLE SPACE
ASSEMBLY KIT OF A
INTEREST FOR NATURE
“The individual has the strength to change the world”
VERTICAL GARDEN
SUSTAINABILITY
WITH AROMATIC
MANUAL SKILL
PLANTS
MINIMUM RESIDUE DEMOGRAPHY
HABITS AND PREFERENCES
Profession: Primary
Passion for the kitchen
education teacher
She likes to take care
Purchasing level: Medium Age: 25 years
MARKET RESEARCH
OBJECTIVES AND MOTIVATIONS
PERSONAL
Grow professionally
Married, two children (5
Realize personally
and 7 years old)
Be a positive influence for your
Methodical and retailer
students
Is informed thoroughly
Collaborate in social and
before making a decision
environmental causes
TECHNOLOGY
DIFFICULTIES AND
EMMA - PBL
Internet Social networks Messenger service Video game Online shopping
FRUSTRATIONS Little experience in the causes
PREMIUM
LESS ENVIRONMENTAL ENVIRONMENTAL CONCERN
MORE ENVIRONMENTAL ENVIRONMENTAL CONCERN
that interest you Monotonous urban life Very small and very expensive apartments
Any resemblance to reality is pure coincidence.
23
AFFORDABLE