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industrial design and product devolopment


Hello, my name is Eva.

ABOUT ME

Overcoming every challenge thrown my way, I pride myself on completing work to the highest of standards. I am a very outgoing person. A systematic thinker, I always achieve my goals. Creative whilst concise. I consider myself a proactive person, hardworking both individually and as a group and very motivated with sustainability, industrial design and product development, and, in general, with all the challenges that are presented to us throughout our lives.

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I have participated in several industrial design competitions as a group, learning new lessons from each of them and above all from the classmates. The important thing is to enjoy the experience and take all the positive that this gives you. I want to continue learning, to know new ways to improve our society thanks to the design of products. To be able to contribute my grain of sand to society and make the world a better place to live, share and enjoy. Design is all about engaging with others, providing a solution to a problem, and aiding people’s lives. I live by Charles Eames’ simple but powerful quote: “The detalis are not the details. They make the design”.


From the first moment that I saw this place offered by my university, I was impatient and nervous about opting for it, since I saw that it had everything I was looking for in this experience. The main reason why I have chosen LAMK to continue with my university studies is that the curriculum offers subjects and fields of knowledge that my university would not have supply, so I consider it a great opportunity to grow as a professional and learn from everything you experience throughout your life. Furthermore, since I admire a lot the Finnish culture and design. I am very excited to be part it. I am sure it has many things to nurturing of my career as an industrial designer.

I want to leave my comfort zone, to expose myself to new challenges and new situations, to work in new fields and, above all, discover different methodologies of the design process to which I may be used to in my university. I would love to nourish myself with new knowledge in your university and be able to use them so that in the future, I will be a better professional and person. I think it is essential to travel around the world to live a new experience with different people, which also has very different points of view. I am so excited about the idea and I cannot stop thinking about all the positive things that it can bring me, both during my career as an industrial designer and as a person. I am thrilled to be able to have the chance to study at LAMK and be taking part of you at the Institute of Design. I would love to meet new people and live that experience with enthusiasm and motivation to make the most of it. Thank you for giving me the opportunity to be part of your students. Sincerely, Eva Vera

ABOUT ME

I am currently studying the third course of Engineering in Industrial Design and Product Development at the Polytechnic University of Catalonia, UPC, in which I have been able to experiment, learn and study the industrial design and development of products. However, I would love to live in your country and, in particular, study at your university in order to go further and learn new ways of designing, learning and filling myself with new knowledge.

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BRAND DESIGN Breville / design of graphic elements for a product EXPERIENCE DESIGN

Interior lighting in cars / Creative Lab with Volkswagen and Seat

PACKAGING DESIGN

Emma - PBL / packaging design of a range of products

TABLE OF CONTENTS

PRODUCT DESIGN

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Adjustable chair / considering ergonomics

Lettuce centrifuge - PBL / redesigning a product from scratch Kart / analyzing the structure EXPLODED MODELS SKETCHING


Group Project 2 people /

Multidisciplinary Group 7 people /

Multidisciplinary Group 7 people /

Group Project 4 people / Group Project 3 people / Solo Project Solo Project

TABLE OF CONTENTS

Group Project 3 people /

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Although I’m an engineer, I like working on the graphical image of all the products. Taking into account that the product will be on the market rivaling other products, it is important getting a good brand recognition. For that reason, the colours and the composition of the brand image is another added value.

BREVILLE

To create the aesthetic image, I use Adobe programs such as Illustrator or Photoshop.

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01


Objective The objective of this project is to create a poster, a user guide and a catalog for a product in groups of 2 students.

Problem

Breville is a kitchen appliances company that offers innovation based on the needs of the consumer, enhancing the ease and simplicity of the operation of their devices. Despite the success of their devices, the company has not managed to establish a firm and brand image representative, related to its values of innovation and simplicity.

Mission

Vision

Design the best kitchen appliances in the international arena and become a benchmark of world design in the kitchen sector.

Breville / design of graphic elements for a product Work type Duration Creative fields Programs used

Group Project - 2 people 3 weeks Graphic Design Illustrator and Photoshop

BREVILLE

Breville's mission is to offer high-end kitchen appliances based on innovation, with the user as the central axis of design, adapting to the needs of the user in order to enhance their skills and culinary innovation.

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PERSONA

JOHN “Work until you no longer have to introduce yourself”

BREVILLE

Cleaning

Purity

Simplicity

Minimalism

#ffffff HEX 255 255 255 RGB 0 0 100 HSV 0 0 0 0 CMYK

KUCRIMSON

DEMOGRAPHY

HABITS AND

Profession: Product

PREFERENCES

manager

Passion for the kitchen

Purchasing level: High

He likes to take care

Passion

Get attention

Age: 41 years

Enology enthusiast

Wish

Energy and action

Vitality

More intense color

355 100 90 HSV

Ambition

Generates appetite

0 100 92 10 CMYK

Spend time with family PERSONAL

OBJECTIVES AND

Married, two children (5

MOTIVATIONS

and 7 years old)

Professional performance

Methodical and retailer

Educate their children well

Is informed thoroughly

Family as a priority

before making a decision

Personal evolution

TECHNOLOGY

#e50013 HEX 229 0 19 RGB

BLACK Prestige

Elegance

#000000

DIFFICULTIES AND

Value

Simplicity

000

Smartphone, tablet and PC

FRUSTRATIONS

Timelessness

Sophistication

High level (office

Insufficient family time

automation and CAD

Excessive effort in culinary

Minimalism

Power

design software)

tasks

Any resemblance to reality is pure coincidence.

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WHITE

COLOUR PSYCHOLOGY

000 0001

HEX RGB HSV CMYK


08

BREVILLE


09

BREVILLE


10

BREVILLE


02


Creative Lab 5th Edition Through the CreativeLab Program you can participate in interdisciplinary projects aimed at complementing your academic training. The participants collaborate with renowned business professionals and put their skills and knowledge into practice in order to generate proposals for real applicability in the ďŹ eld of business activity. Multidisciplinary approach 4 topics and advice provided by Seat and Volkswagen

The work teams are guided and directed so much by professors of the School as by professionals of the company. The proposals generated within the framework of the project are studied by engineers of the Volkswagen Group in order to analyze its real applicability.

Our topic What can you do with a fully programmable LCD-RGB-LED Strip in the car?

Interior lighting in cars / Creative Lab with Volkswagen and Seat Work type Duration Creative ďŹ elds Programs used

Group Project - 7 people 6 months Experience Design Illustrator, Photoshop, Arduino 3ds Max

INTERIOR LIGHTS

Fully developed in English

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INTERIOR LIGHTS

MULTIDISCLIPLINARY TEAM

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INTERIOR LIGHTS I have been working together with my colleagues on the project that Volkswagen proposed and has been tutoring from October 2018 to April 2019.

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PREVIOUS RESEARCH

/ how to prevent traffic accidents

Traffic accident statistics

/ relation between user and lights

Current systems of driving assistance

User experience

Color psychology

Reuse of general color codes

Car safety elements

Colors of traffic signs and their meaning

DESIGNED FUNCTIONS

INTERIOR LIGHTS 15

AL Ambient Lights

Ascendent Time Mode

Sport Mode Driver’s State Mode Color Mode Music Mode

“Catch the light” Game “Guess the route” Game

Relationship between vital pulsations and a person’s mood

LED STRIPS’ PLACEMENT

Fuctions have been divided in two categories relying on the their placement Chameleon Mode

/ the importance of the color

DL Door Lights

Effect of the position of the lights

Effect of the movement of lights

Relationship between user and lightning


Sport Mode

Chameleon Mode LED strips’ color changes as the landscape does.

LED strips’ intensity raises at the back of vehicle as it accelerates.

LED strips’ color changes as the driver’s mood does.

Ascendent Time

It gives information about the state of the route.

Light and music are syncronised so the passengers experiment a complete new driving experience.

Game Mode

Passengers can play with two different games.

Color Mode The light color is chosen for the driver.

INTERIOR LIGHTS

Driver’s State Mode

Music Mode

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40


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03


About our company Emma is a company based on sustainability, which sells both decorative and home-made products. The client portfolio is based on people who know and support your social and environmental commitment, which is why they are often people who are aware of the cause.

The mission of the brand is to make available to its users aordable products that support sustainability and transmit a message of awareness as well as action in the face of the current situation.

Emma - PBL / packaging design of a range of products Work type Duration

Value proposal

Creative ďŹ elds

All its products focus on the generation of the minimum residue. We want our customers to obtain the product they want while contributing to the preservation of nature.

Programs used

Group Project - 3 people 2 months Packaging design SolidWorks, KeyShot, Illustrator and Photoshop

EMMA - PBL

Mission

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PERSONA

ABRIL

LITTLE SPACE

ASSEMBLY KIT OF A

INTEREST FOR NATURE

“The individual has the strength to change the world”

VERTICAL GARDEN

SUSTAINABILITY

WITH AROMATIC

MANUAL SKILL

PLANTS

MINIMUM RESIDUE DEMOGRAPHY

HABITS AND PREFERENCES

Profession: Primary

Passion for the kitchen

education teacher

She likes to take care

Purchasing level: Medium Age: 25 years

MARKET RESEARCH

OBJECTIVES AND MOTIVATIONS

PERSONAL

Grow professionally

Married, two children (5

Realize personally

and 7 years old)

Be a positive influence for your

Methodical and retailer

students

Is informed thoroughly

Collaborate in social and

before making a decision

environmental causes

TECHNOLOGY

DIFFICULTIES AND

EMMA - PBL

Internet Social networks Messenger service Video game Online shopping

FRUSTRATIONS Little experience in the causes

PREMIUM

LESS ENVIRONMENTAL ENVIRONMENTAL CONCERN

MORE ENVIRONMENTAL ENVIRONMENTAL CONCERN

that interest you Monotonous urban life Very small and very expensive apartments

Any resemblance to reality is pure coincidence.

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AFFORDABLE


24

EMMA - PBL


25

EMMA - PBL


26

EMMA - PBL


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Objective Design a chair with ergonomic and adjustable criteria so that it is comfortable for all people in the class.

Process

1. Design a chair with materials at your fingertips and easy to obtain and manipulation. 2. Study the measures of all the members for the design of the chair with ergonomic criteria. 3. Make a real model for its testing and validation by all the members of the class. The mission of this project is to assimilate knowledge of Anthropometry and apply it to product design while working in a team in a professional and organized way. In addition, the final budget of the complete chair must be as low as possible.

Testing The final model must respect aesthetic and productive criteria while supporting the weight and adapts to all the members of the class.

Adjustable chair / considering ergonomics Work type Duration Creative fields Programs used

Group Project - 3 people 4 weeks Anthropometric measures Illustrator and Photoshop

ADJUSTABLE CHAIR

Mission

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BRAINSTORMING

FINAL DESIGN muuttaa is an adjustable chair in both

seat height and backrest, with the aim of adapting to all its users respecting the anthropometric measures. It is designed with 3 measures for 5%, 50% and 95% percentile. In this way, it adapts to the lowest measure, the mean, and the highest.

ADJUSTABLE CHAIR

It consists of a series of slots through which the base that forms the seat slides and a mobile backrest to 3 dierent heights as well.

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ANTHROPOMETRIC STUDY We have taken the dierent measurements of all the members of our class and from all these data, we have studied them to get to obtain the 3 measures sought. We have deďŹ ned 3 standard measurements: minimum, medium and high, corresponding to the 5%, 50% and 95% percentiles.

Height backrest Max - From 200 to 380 mm Med - From 180 to 360 mm Min - From 165 to 345 mm Height seat

430 mm

Wide backrest

400 mm

480 mm

490 mm

Wide seat

480 mm Minimum measure

Average measure

Maximum measure

ADJUSTABLE CHAIR

Max - 490 mm Med - 430 mm Min - 400 mm

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ASSEMBLY GUIDE

2x

2x

Leg

2x

Cut of the inclination to 68,5ยบ of the ends of the slats

ADJUSTABLE CHAIR

01 31

Base

2x

Leg

Support

1x

Seat

Test of the seat in the different heights by sliding by guides

05

Joining the legs with wooden glue and screws

03

8x 2x

Leg

Realization of the guides of the different heights of the seat with the milling machine in the mechanical workshop

02

2x

Circular stick

Union of the legs by means of circular and rectangular bars

04

1x

Rectangular stick

1x

Backrest

Placement of the backrest by mobile brackets and screws

06

Carpenter's square


ABOUT THE PROCESS

ADJUSTABLE CHAIR

FINAL PROTOTYPE

20

TESTING


05


About our company CUBIC is a company dedicated to the creation and redesign of products for the home with minimalist aesthetics.

Redesigning a product

Mission The mission of the company is to redesign a product that has already become obsolete, improving its features to oer the customer a new and improved design proposal.

Vision

Design the best lettuce centrifuge in the international arena and become a benchmark of world design in the kitchen sector.

Lettuce centrifuge - PBL / redesigning a product from scratch Work type Duration Creative ďŹ elds Programs used

Group Project - 4 people 2 months Industrial Design Methods SolidWorks, KeyShot, Illustrator and Photoshop

LETTUCE CENTRIFUGE - PBL

The industrial product to be redesigned is a model of electric industrial vegetable centrifuge, the EM98 and another manual-operated centrifuge, the SD99. REVOLVE corresponds to the redesign of a vegetable centrifuge, following the aesthetics and mentality of the company.

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MARKET BACKGROUND

DESIGN TECHNIQUES USED

The proposed industrial product is a model of electric industrial vegetable centrifuge, the EM98 and another manual operated, the SD99, both included in the catalog of Novon Company Inc.

VISUAL AND FUNCTIONAL INCONSISTENCIES

BRAINSTORMING

LETTUCE CENTRIFUGE - PBL

SCAMPER

/ deficiencies priority

/ improvement priority GENERAL STRUCTURE EXTERNAL CONTAINER MANUAL MECHANISM ELECTRICAL MECHANISM TOP INTERNAL CONTAINER SUPPORT

/ attribute priority

Estructura general

GENERAL STRUCTURE

Contenedor externo

EXTERNAL CONTAINER

Mecanismo manual

MANUAL MECHANISM

Mecanismo eléctrico

ELECTRICAL MECHANISM

Tapa

TOP

Contenedor externo

INTERNAL CONTAINER

Soporte

SUPPORT USE Uso

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FUNCTIONAL DIAGRAM

STORAGE WASHED LIGHTNESS Transporte TRANSPORT Almacenaje Lavado MULTIFUNCTION Multifunción Ligereza


SKETCHING The ďŹ nal idea turned out to be a square-shaped centrifuge with the circular bowl. In addition, it can be operated both manually and electrically.

LETTUCE CENTRIFUGE - PBL

It incorporates a drainage system through which you can clean the water easily thanks to the transparent collector in one of the corners.

36


37

LETTUCE CENTRIFUGE - PBL


LETTUCE CENTRIFUGE - PBL

CUBUC 38


06


Objective The purpose of this practice is to model from a three-dimensional Kart model. Once molded, a study of the behavior of the bodywork must be done.

Analyzing the model Before performing a real prototype, it is necessary to perform a virtual analysis that allows us knowing his behavior subject to hypothetical circumstances. In this way, we have carried out two different types of analysis:

/ static analysis

/ aerodynamic analysis Through this study we can know the flow of the wind trajectory and draw conclusions about pressure and velocity effects.

Kart / analyzing the structure Work type Duration Creative fields Programs used

Group Project - 3 people 4 weeks CAD - CAM - CAE SolidWorks, KeyShot, Illustrator and Photoshop

KART

We put the chassis at a vertical load on the front wheel, simulating a basement in the pavement. We observe the voltage and deformation graphs to find out if the chassis would tolerate hostile conditions.

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KART

SKETCHING

41


This means that our buggy would not support this load. Being a buggy that should not be subjected to very hostile situations, you do not have to worry too much about suffering from extreme impacts or situations.

STATIC ANALYSIS

AERODYNAMIC ANALYSIS

/ without protection In the first test, without protection, the air does not find much obstacle beyond the engine in the back, where it shows a minimal terrors.

/ with protection In the second essay, on the other hand, having a glass screen located in the front area, the air is placed inside the car. There he creates small vortices and ends up coming out in the back area.

KART

When applying a 500N force to the right front wheel, the area that most suffers is where we have located the subjections. As we can see in the graph, the maximum value of voltage is greater than the limit elastic material.

42


KART

FINAL MODEL WITHOUT THE PROTECTIVE BODY

43


KART

FINAL MODEL WITH THE PROTECTIVE BODY

44


07


/ description Through SolidWorks I have done some 3D modeling since I started my degree 3 years ago. I have worked with various tools inside the program such as Surfaces, This is the currently program I use in case I need a three-dimensional representation of a design.

Regarding rendering, I use the KeyShot program, whose tools I have improve more accurately. But also, this year I have started working with 3DsMax with Scanline and Arnold motors, in which I have discovered so many interesting things and I want to continue learning its tools. Exploded models allow us to undertand the importance of each part of a product to be functional.

EXPLODED MODELS

During my studies I have also made technical drawings of dierent types of products taking into account the dimensions, the ďŹ nishes, the radio of curvature... Most of the projects I have done during my training have been presented with general and detailed plans. SolidWorks is the program I have been using too.

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/ description Before implementing any design idea to become a real prototype I like to generate different brainstorming with simple drawing (sometimes freestyle with no backgroung meaning) just to active my mind and try to find a shape that inspires me. I’m not a professional drawer but even so I’m able to get as many drawings as it’s possible to generate the best idea.

Sketches allow us to generate failure and correct them understanding the image and ergonomics of things.

SKETCHING

Besides, apart from the quick drawings, I have also studied a subject at my university called Artistic Expression in which I was able to develop my drawings from scratch until I got a realistic final result. I have worked with different drawing techniques such as charcoal and Copic markers.

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PROJECT 06

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SKETCHING

WATER PURIFIER

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SKETCHING


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SKETCHING


/ portfolio

industrial design and product devolopment

THANKS FOR WATCHING

Profile for EV

Industrial Design Portfolio. Eva Vera  

Industrial Design Portfolio. Eva Vera  

Profile for evave23
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