Atlanta Guide | Engel & Völkers Atlanta

Engel & Völkers

A WORD FROM US

As a personal resident of Midtown for over 20 years, this city has a piece of my heart. Selling real estate in Midtown for the past two decades, I have seen this neighborhood evolve into the best district in Atlanta, and I am excited to share my experience and history with you.

I, along with my entire team at Engel & Volkers Atlanta, am dedicated to providing the smoothest possible transition for you as we welcome you to your new home. As your local Atlanta relocation experts, our passion and expertise lie in helping people just like you with their move to or from Atlanta. Boasting global reach and local expertise, we are positioned to help you anywhere you are, across the street or across the world, and we look forward to sharing our knowledge, connections, and dedicated service with you.

Buying

WITH ENGEL &VÖLKERS

You are ready to buy a new home, so what next? Whether you are a first-time home buyer or a seasoned pro, having a plan and the proper team in place will make your experience an exciting and stress-free one. To initiate this process, there are a few steps to take that will yield a smooth transaction ultimately landing you in your dream home. Let’s begin this process with the following:

Preparation

HIRE A REALTOR

There are many reasons to hire a REALTOR®. They don’t just assist you by showing you homes and being a simple tour guide, they have the education and expertise that non-real estate professionals do not have. A qualified, seasoned real estate advisor will help you navigate the myriad of decisions that arise when buying and selling a home.

GET PRE-APPROVAL

A mortgage pre-qualification can be useful as an estimate of how much you can afford to spend on your home, but a pre-approval is much more valuable because it means the lender has checked your credit and verified your documentation to approve a specific loan amount. This is a vital first step in the process of buying a home.

FIND OUT WHAT YOUR LOCAL MARKET LOOKS LIKE

The Internet can be incredibly valuable in doing preparatory research. Start with your REALTOR®. who can lead you to valuable online resources, as well as immediately email you real estate listings that may interest you. This is not a task you are expected to perform alone. When you work with an advisor from Engel & Volkers Atlanta, you are provided a comprehensive market report filled with neighborhood trends that will help you choose a home that will offer you maximum return on your investment in the location you desire.

FIND OUT YOUR TRUE WANTS & NEEDS

Before diving into your search, it is important to nail down the necessities and your absolute “must-haves.” Compose a needs/wants list that takes into consideration your local market conditions and your price range. Bringing an objective view to home shopping leaves you in better position. Plan ahead. Use your needs list as a guideline for every home you view, and throughout the entire process, communicate with your realtor if any of these specifications begin to change as you explore the possibilities.

FIND YOUR DREAM HOME

Once you’re ready to act, you may be surprised by how quickly you can make a decision. Armed with your pre-approval, extensive market knowledge provided by your realtor, and your needs/wants list, it’s time to hit the pavement. In this competitive market, when you see “The” house or condo, be prepared to put in an offer to beat out any competition.

HAVE REASONABLE EXPECTATIONS

If a lender gives you a price range, it is best to look at homes that do not exceed their suggested price range by more than 5 percent. Additionally, listen to your REALTOR®. They are familiar with current market conditions and can be the best source of knowledge with this aspect of the home buying experience.

Considerations Before Your Transition

LENGTH OF STAY

How long do you plan to stay in your new home? If you purchase a home and get a job transfer or decide to move after only a short time, you may end up paying money in order to sell it. The value of your home may not have appreciated enough to cover costs that you paid to purchase it.

YOUR BUYING POWER

How much can you afford? Is now the right time financially for you to buy a home? Would you rate your financial picture as healthy? Is your credit good? To determine how much home you can afford, talk to a lender who would be happy to give you an idea of how much you can comfortably afford.

HOMEOWNERSHIP COST

How much can you afford? Maintenance, improvements, taxes and insurance are all costs that are added to a monthly house payment. If you buy a condominium, townhouse or in certain communities, a monthly homeowner’s association fee might be required. If these costs are a concern, discuss these concerns with your E&V REALTOR®.

MEETING YOUR NEEDS

How long will this home meet your needs? What features do you need in a home to satisfy your lifestyle? Five years on? Depending on how long you plan to stay in your home, you’ll need to ensure that the home meets those needs, immediate and long-term. Having an idea of what you’ll need will help you find a satisfying home.

FINANCIALS

Where is the money coming from? Typically homebuyers will need some money for a down payment and closing costs. However, with today’s range of loan options, having a lot of money saved for a down payment is not always necessary - if you can prove that you are a good financial risk to a lender.

PRICE RANGE

What is your target range? Just speaking to a lender is an extremely worthwhile venture and is the only way to get an in-depth picture of your overall financial picture and discover what you can reasonably afford to spend on a home.

Selling

The Overall Strategy

A home is often times the largest asset you have. You invested a large sum of your hard-earned money into it and the price you can fetch for your home can have a significant impact on your future, including your ability to purchase your next dream home.

It’s more than that- our homes are filled with memories, they serve as the backdrop of the families we’ve built, the Thanksgivings we’ve hosted, and the parties we’ve thrown. All of this adds up to an emotional attachment that can get the best of you, giving you a distorted perception of your home’s value.

When these emotions surface in the process of selling your home, they can have a very real and negative impact on your bottom line and your real estate agent’s ability to achieve the result you want. And of course, it can take its toll on you and make your selling experience downright miserable.

Despite what it sounds like, it is possible for selling your home to be enjoyable. Here are ten strategies we suggest that can help you not just “get through” the experience, but actually thrive and achieve your goals.

START THE PROCESS EARLY

Selling your home requires you to shift your perspective from that of a “homeowner” to a “home seller.” You’ll need to start thinking objectively and understand that you are selling a product.

FIND A REALTOR YOU CAN TRUST

Who you choose to partner with is one of the most important decisions you’ll make when selling your home, so finding the right person is essential. They are responsible for aggressively marketing your home, equipping you with the knowledge you need to make informed decisions, negotiating your deal, and guarding your interests.

UNDERSTAND THE REAL COST BEFORE YOU BEGIN

There are costs associated with selling your house including commissions to the real estate agent involved, costs associated with negotiating the sale, and any costs you may incur to fix issues that could come up during a buyer ’s home inspection.

COMPLETE THOSE SIDE PROJECTS

First impressions matter – especially to prospective home buyers. The seemingly small issues with your home- like loose doorknobs, broken screen doors, and faulty drains will lead buyers to assume that disrepair carries over to larger items as well. Curb appeal is crucial to a good first impression, so make sure your lawn is trimmed.

DECLUTTER & NEAUTRALIZE

Personal preferences need to take a back seat stage your home to win over buyers. This doesn’t mean you need to give your home a makeover, but do create a space that is clean and neutral. Paint your walls a neutral color that appeals to a wide range of buyers. They want to envision their belongings in the home, so clean where possible!

PRICE ACCORDING TO THE MARKET

Selling your home for more than you bought it for is every homeowner’s dream, but it’s not a given. How much your home is worth and will actually sell for depends on the current market – not the price you paid for it or how big you’d like the return to be.

INVEST IN A HOME INSPECTION

Serious buyers will pay to have a home inspected with a goal to uncover problems before signing on the line while there’s still time to negotiate. Sometimes, sellers will have their homes inspected before putting them on the market. A pre-inspection shows a willingness to go beyond what’s expected, setting you apart from other sellers.

GET OUT OF THE HOUSE

Staying out of the house during showings and open houses is best for everyone. Prospective buyers are evaluating your home as a potential investment, and they’ll feel more comfortable exploring, speaking openly, and visualizing their life in the home without the seller hanging over their shoulder.

BE PREPARED FOR LOWBALL OFFERS

Any offer is a good offer because it shows interest versus other homes on the market and allows your real estate agent to have a meaningful discussion about the value of your home with other buyers’ real estate agent. A few low-ball offers doesn’t mean full or over-asking price offers won’t come in.

LET YOUR AGENT DO THEIR JOB

You hired your REALTOR® for their expertise and knowledge. Share your goals with them, work together to build a game plan to achieve those goals, and then trust them to get the job done. If you can support their strategy, and have realistic expectations, you’ll experience much less stress and hopefully find joy in the entire process.

Why List

WITH ENGEL &VÖLKERS

Strategy & Promotion

With a full understanding of your home’s position in the market and a pricing strategy to meet your goal within an acceptable timeframe, our marketing team will go to work in developing and executing a custom strategy to promote your home to target audiences. Professional photographers will capture images of your home that will leap out of the pages of world-class publications where Engel & Völkers ads are placed, and our designers and copywriters work together to build your campaigns which may include direct mail, online advertising, social media posts and exposés appearing in shops throughout our international network.

Our full-service marketing and advertising includes professional and high-quality creative work, advertisements in local, national and international publications, preferred placements, branding on top real estate search sites, social media and public relations. Through our exclusive media partnerships, your listing has elite access in the worlds’ most notable digital and print publications such as Wall Street Journal, Mansion Global, James Edition, New York Times, Juwaii, International Herald Tribune and more.

RESEARCH

Sustained Credibility & Awareness

STRATEGY

EXECUTION

Our relationships with the world’s leading publications, local magazines, newspapers and our ongoing public relations activities ensure all around maximum exposure for our listings in print. Engel & Völkers has maintained special arrangements for years that allow our properties heightened exposure in local, national and international print publications.

Sustained credibility of our brand and properties come from these articles, features and broadcasts from the world’s most well-regarded news outlets- through efforts generated from our Engel & Völkers North America headquarters in New York City and our global communications division in our corporate office in Hamburg.

We reach out regularly to reporters, editors and producers on an ongoing basis to keep them apprised of our latest listings and company news. News stories about the properties we have listed and about our brand have appeared in The New York Times, The International New York Times, The Financial Times, The Wall Street Journal, in major metropolitan news media in markets throughout North America as well as in major outlets throughout Europe and Asia.

Distinctive Deliverables

PROFESSIONAL MARKETING COLLATERAL

We produce distinctive marketing, which is custom-tailored for each unique client and each unique property. We ensure your property has online exposure in all major markets- an imperative for selling property to today’s digital savvy and frequently international clientele.

• Targeted Print & Digital

• Social Media

• 3D Matterport

• Network of Online Partnerships

• GG Magazine & more

• Photography & Videography

Atlanta, GA, the “Capital of the South,” is home to numerous Fortune 500 companies, the world’s busiest airport, and a myriad of cultural and historical landmarks. In addition to the explosive cultural and economic growth fueled by a wide variety of industries, the unique topography of the city has given rise to the nickname “the city in a forest”. From nature to the arts, business to brunch, and everything in between, Atlanta is the epitome of a live, work, play city that over 6 million people have the pleasure of calling home.

About Atlanta

Atlanta has always had a history as a major hub in the southeast. This city was founded as a transportation hub at the intersection of 2 railroad lines, connecting the United States like never before. During the civil war, the city was burned almost entirely to the ground and through its subsequent redevelopment, Atlanta became the unofficial capital of the “New South”. Atlanta was chosen to host the 1996 Summer Olympics. This event spurred major changes across this city as investment in infrastructure and tourism boomed.

Currently, the city of Atlanta is experiencing tremendous growth. The city continues to seek way to improve and revitalize neighborhoods, expand public transportation and create opportunities for business to thrive here.

Air Travel

Hartsfield-Jackson Atlanta International Airport

DOMESTIC AIRLINES

• Alaska Airlines

• American Airlines

• Boutique Air

• Frontier Airlines

• JetBlue Airways

• Southwest Airlines

• Spirit Airlines

• United Airlines

• Delta Air Lines

INTERNATIONAL AIRLINES

• Air Canada

• Air France

• British Airways

• KLM Royal Dutch Airlines

• Korean Air

• Lufthansa Airlines

• Qatar Airways

• Turkish Airlines

• Virgin Atlantic

The Heart of Atlanta: Midtown

Midtown is the true heartbeat of Atlanta where cultural destinations converge and accessibility is at its peak. Whether it’s the premier transportation systems, the extraordinary food and beverage scene, the worldclass office space filled with fortune 500 companies and renowned company headquarters, or the melting pot of people and places to experience, Midtown, Atlanta has something to offer everyone from each walk of life.

About Midtown

Atlanta’s Real Estate Market

Atlanta’s Real Estate Market showcases ever-changing trends that span across each unique neighborhood within. From Single Family Homes in the near suburbs to high rise living in the city, Atlanta has a wide variety of housing options and a robust market to support the evolution of each of them.

LUXURY CONDOMINIUM

RESIDENCES

Midtown Condos: Atlantic

NOW SELLING FROM THE $500’S TO OVER $1.4M

LOCATED IN THE HEART OF MIDTOWN

EXCEPTIONAL LIVING IN THE HEART OF ATLANTA Towering above the Atlanta skyline, Atlantic is not only a towering collection of private residence condominiums, but a modern-day testament to Art Deco glamour and sophistication. As the tallest residential building in Midtown and one of the tallest in all of Atlanta, it commands attention with its sleek geometric lines and ornamental crown.

• 10 and 11 Foot Ceilings

• Floor-to-Ceiling Windows

• Spacious Layouts

• Hardwood Flooring in Living Areas

• Stainless Steel Thermador Appliances

• Sweeping Balconies

5-STAR

COMMUNITY WITH SUPERIOR

SERVICE With experience of service from the nation’s finest residential buildings and premier hotel and concierge organizations, the staff of over 25 are here to ensure your needs are not only met, but exceeded.

• Full-Service Concierge Services

• Valet Parking

• State-of-the-art Fitness Club, Yoga Studio, & Fitness On Demand

• Media Room and Private Lounge

• Resort-Style Pool and Whirlpool

• Seasonal Cabana Towel Service and Poolside Concierge

RANKED #1 NEIGHBORHOOD IN ATLANTA

Prominently displayed as a beacon in Atlanta’s sought after West Midtown, the Atlantic embodies the flavor and vibrancy of Atlantic Station, making it accessible from anywhere in the city.

• Centered in Atlanta’s Premier Dining and Shopping Hub

• Walking Distance to Midtown Arts District

• Direct Access to Public Transportation

• Proximity to Several Parks and Outdoor Spaces

Midtown Condos: Harper on Piedmont

UNPARALLELED CITY. UNPARALLELED LIFE. Midtown’s first new mid-priced condominium development in a decade, Harper on Piedmont boasts amenity-rich floor plans that are spacious and thoughtfully designed, offering residents a quiet sanctuary within the liveliest part of Midtown, Old Fourth Ward, and Downtown Atlanta.

• 9.5 Foot Ceilings

• Nest Smart Thermostats

• Vent Free Contemporary Gas Fireplace

• Kitchenaid Stainless Steel Appliances

• Stylish Quartz Countertops

• Free-Standing Soaking Tubs

5-STAR AMENITIES

Residents of Harper on Piedmont experience a sophisticated oasis, not only within the homes, but throughout the community. This unique boutique collections of condos is surrounded by 5-star amenities tailored to fit your lifestyle.

• Luxor Package Concierge

• State-Of-The-Art Wellness Club with Peloton Bikes

• Resort-Style Pool and Poolside Terrace

• Outdoor Kitchen Grills

• Spacious Community Greenspace

• Off-Leash Dog Walk Area

THE NEIGHBORHOOD

With an impressive Walk Score of 90, The Harper is nestled in Atlanta’s most sidewalk-friendly neighborhood and offers immediate access to dozens of neighborhood services and amenities.

• Blocks Away from the City’s Award-Winning Restaurants

• Quick Access to Exceptional Shopping Opportunities

• Near Exciting Entertainment Options and a Multitude of Attractions

• Proximity to Midtown’s Green Space and Getaways

Midtown Condos: J5 Midtown

Year Built 2019 Total Units 150 Average Price $700,000 Average HOA $466

NOW SELLING FROM THE MID $500’S

LIGHT-FILLED LIVING

• 10 to 15 Foot Ceilings

• Large Livable Terraces

• Nest Thermostat

• White Marble-Style Quartz Countertops

• Kitchenaid Stainless Steel Appliances

• Halo Illuminated Bathroom Mirrors

WHERE YOUR HOME IS EVERYTHING

J5 has a range of curated amenities for every need, offering a wealth of options to enjoy your time at home right at your fingertips.

• High-end Fitness Center

• Spacious Pool

• Large Sunset Rooftop Terrace

• Peaceful City Garden

• All-encompassing Dog Spa

• Several Sun-filled Communal Areas

LUSH LIVING IN THE HEART OF MIDTOWN

• Around the Corner from Midtown’s Lively Entertainment Scene

• In the Heart of the City’s New Arts and Culture Hub

MOVE-IN READY NEW HOMES CONTEMPORARY ATLANTA LIVING Scan or Click to View Active Listings

• Surrounded by the Historic Garden District

• Local Amenities Accessible Through the New Cycling Path

evatlanta.com 404.845.7724 | 1745 Peachtree Street, Atlanta, GA 30309, USA | 1411 North Highland Avenue NE, Atlanta, GA 30306, USA ©2021 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing. Engel & Völkers and its independent license partners are Equal Opportunity Employers and fully support the principles of the Fair Housing Act.