48 EWN
www.euroweeklynews.com
14 - 20 March 2019
FEATURE
Costa Women - dynamic and driven CREDIT: Euro Weekly News
Special report by Tara Rippin, Cathy Elelman, Sally Underwood and Taylor Collins
ON CAMERA: Michel Euesden is interviewed by Emma Acedo.
EMBRACING ALL NATIONALITIES: The EWN news and sales team is here to help you.
IMPRESSIVE: An inspiring line-up of speakers.
Speakers share their inspiring experiences Jenny Holloway - The Real Belles of London GRIT and determination have got Jenny Holloway, of the highly successful Real Belles of London ethical women’s wear collective, where she is today. Dyslexic and told she was dim as a child, Jenny always knew she wanted to get on in life. She said: “There is always a way forward: you have to find a way and not be afraid to fail.” Jo Bendle - Productivity coach Can we learn to be more productive? Yes we can, says productivity coach Jo Bendle, starting with our inner mentors. What mindset and actions do we need to change so that five years down the line we’ve become the successful version of ourselves? Tiina Wilen - business coach Positioning yourself as an expert in your field is fundamental to success, says business coach Tiina Wilen. Do this and you will get more clients, you will be
able to charge more for your services, you will get more PR contacts and opportunities and your business will be a voice which will be heard, according to Tiina. Jo Soley - Numerology to help your business Jo’s life changed at an International Women’s Day event three years ago, when she discovered the power of numbers after hearing a talk by numerologist, Richard Abbot. Jo spoke about the energy of numbers and encouraged the audience to find their own power number using their date of birth to find out more about themselves. Natalia Endelman - Five keys to make it happen Born in Portugal and raised in Canada, Natalia spoke about how there are keys in everybody’s lives which can be used to open doors blocking us from happiness and success.
She explained the most important keys for success are self-discovery, visualising priorities, being healthy from the inside out, accepting and looking after ourselves. Yvonne Radley - The Instagram Challenge Former journalist Yvonne Radley spoke about the potential business benefits of using Instagram to promote a product or idea. She showed the audience how to take professional-looking photographs using the ‘rule of thirds, focusing on an object in the bottom corner of a photo and allowing the background to take up the majority of the space.’ Minal Patel - Email marketing Former Constant Contact marketer Minal Patel taught listeners the best ways to ensure their marketing emails are read by subscribers, as well as how to prevent clients unsubscribing. Her top tips included ensuring information in emails is relevant and interesting to the target audience.
Double celebration KNITTED KNOCKERS, one of the two charities supported by Costa Women’s IWD conference, had two reasons to celebrate last week. The charity’s team of knitters create handmade breast prosthesis for women who have undergone mastectomies or other procedures to the breast. And during the event, president Maria Bailey revealed that after trying to build connections with Spain’s health services for some time, she was delighted to announce the charity is now working with the Spanish association against cancer, AECC. “We have wanted to help Spanish women for some time, this is fantastic news for everyone. We believe the Spanish connection could now take off even more.” To round off a wonderful week for the charity,
Maria was presented with a €1,000 donation by Euro Weekly News Media Group CEO, Michel Euesden. Speaking afterwards, a visibly moved Maria said: “Today has been absolutely overwhelming. The generous donation was completely unexpected.” She added that the timing was perfect: “We have just had our annual general meeting. We were looking at the distribution this year, and were concerned about whether we had enough money to do the same this year. “We had faith the money would come in somehow, and then we suddenly get this donation, it’s incredible.” Knitted Knockers have sent out 70 breast prosthesis since November and 1,000 in three years.
CREDIT: Euro Weekly News
THE inspirational day saw the Spanish press acknowledge the importance of International Women’s Day and the role the Euro Weekly News played in the Costa Women’s conference. Emma Acedo, the host of the popular Emma Hoy and Marbella Lifestyle television shows, interviewed Euro Weekly’s CEO, Michel Euesden. The women discussed the importance of giving something back and Michel said it will be a priority this year. The interview will be aired this week on private television channel, M95 TV, as well as RTV Marbella. The press attention followed a powerful and inspirational speech at the conference. Full of passion and positivity, and peppered with humour, Michel talked about her own very personal life journey, the highs and lows. She stressed that Euro Weekly News covers all written media platforms for all nationalities, including the country in which we have made our home.
CASH GIFT: Euro Weekly News Media Group CEO, Michel Euesden, presents Maria Bailey, president of Knitted Knockers Costa del Sol with a €1,000 donation.
FEATURE
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PRO-ACTIVE businesswomen from the Costa del Sol and further afield met with like-minded w o m e n t o s h a re t h e i r e x p e r i ences and offer inspiring and motivational tips and advice. The seventh annual Costa Wo m e n ’s International Wo m e n ’s D a y c o n f e re n c e o n F r i d a y p ro v i d e d t h e p e r f e c t platform for females from fledgling and established businesses to network and glean valuable information.
Louise Axelson of Lifestyle Luxury Louise, skin care, beauty and health supplements, told media sponsor of the event, Euro Weekly News, that the Costa del Sol “feels like home.” Originally from Denmark, Louise has lived in Italy and the US. Describing Marbella as a hub, Louise said she believed the Costa del Sol would be a good place for her business and for its future development. Praising the conference, Louise commented on “how useful she found it, how much good information there was available, and how it was a great opportunity to meet people.”
14 - 20 March 2019
Perfect platform for networking the business from the brilliant line-up of speakers.
KATE MPOFU: Finding her feet and rebranding. HELEN RICHARDSON: All about networking. Sarah Arnott of George Productions is a consultant in the film a n d T V i n d u s t r y, b a s e d i n S o togrande, in San Roque, Cadiz. She said: “All of my business is currently based in the UK and America. I’m looking to meet people in Spain who are interested in the industry, particularly people who may consider investing in shows and movies. The conference is a fantastic opportunity to network and hopefully get new business.”
Nikki Kulin is a wedding celebrant from Nerja. Her job is to reside over a wedding ceremony, helping with the structure, any rituals, the vows and dealing with paperwork. She said: “This is my third season working all along the coast and even Barcelona. It’s all about networking for me. I came to the conference last year too, there are so many fantastic speakers I leave buzzing with ideas.”
LOUISE AXELSON: Costa del Sol “feels like home.”
Kate Mpofu of Worldwide Travel Solutions was hoping for a refresher in marketing and social media, having been out of the industry for a couple of years. “I have just relaunched again, two weeks ago. After closing down for personal reasons, I am finding my feet again, and rebranding. “This conference came at the perfect time. I am here to find out more about advertising, blogging, and also to get the word out. When I saw the list of speakers, I knew it would be worthwhile to help me find out more about social media.”
SARAH ARNOTT: Looking for new business.
Helen Richardson has made the ambitious move to extend her established business into another market. The owner of Boutique Spanish Wedding, based in Nerja, said: “I’ve been running a catering business for eight years and have evolved by moving into wedding planning. Today is about networking and learning how to develop
real food,” she said: “It’s not a quick fix, it’s a life change. I just thought that this is something everyone can benefit from and so I got involved. “I then realised that I need to launch myself and there is nothing better for doing that than networking. It’s all about exposure and learning more about social media from the speakers. This conference can benefit everyone.”
Marbella-based chartered psychologist, Sara Neil, has been in the business 37 years, working for the NHS in the UK and health organisations here in Spain on and off after her family moved to the country 63 years ago. “I’m here to learn about expanding and developing my business. I’m developing a private business and want to find out as much as I can from the speakers and other women that I meet. It’s all about networking and I love this conference, the atmosphere is fantastic. “It provides great ideas and is extremely stimulating, and a really exciting opportunity to meet other women in business.”
SARA NEIL: Expanding and developing.
ANITA VERHOOGT: Launching herself.
Irene Merik is Director of International Development at Wannado. “This is just so empowering. I’m here to network and spread the word about what we do in terms of assisting media marketing, content writing, basically being a super assistant, which every business needs. I have had a lovely time and I am very glad I came, networking is the key.”
NIKKI KULIN: Buzzing with ideas.
A n i t a Ve r h o o g t o f H e a l t h We a l t h Wi s e , b a s e d i n S a n P e dro, has been a reflexologist all of her adult life. She recently completed a programme called P H AT T a n d l o s t 1 0 k i l o s i n 3 0 days. “It’s about being healthy and teaches people how to cook with
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Natural success When Lorraine Williamson came to Spain from the United Kingdom 11 years ago she said she was initially attracted by the country’s warm climate. However, for the last nine years the businesswoman has been successfully helping Spain’s men, women, and children protect themselves from the strong sun with Suncare Central, a company dedicated to 100 per cent natural sun protection. Loraine said she “enjoys working hands-on with clients, carrying out one-to-one consultations and looks forward to continuing to raise awareness.”
IRENE MERIK: Spread the word. LORRAINE WILLIAMSON: Nine years working for Suncare Central.
Due to lack of space we were unable to feature all of the amazing women we spoke to, but see our web page for more, at euroweeklynews.com