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Issue 918
26th May- 1st June
Benidorm ‘how to enjoy a good beach day’ campaign
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Extra local police officers and beach inspectors will patrol Benidorm beaches this summer
by Andy Mansell A day spent on the glorious sandy beaches of Benidorm should not include being constantly pestered by a continuous stream of beach hawkers selling food, cold drinks, sunglasses, beach massage or any other activity that may damage the image of the city. The city council, earlier this week announced a new campaign aiming to clamp down on unauthorized activities that take place on the beaches of the city, which could potentially effect beachgoers enjoyment.
Lorenzo Martinez, councillor responsible for beaches, explained that the initiative is named ‘How to enjoy a good beach day’ and is aimed at tourists who visit Benidorm: “Our campaign is focused mainly on foreign tourists and the ultimate goal is to try to end activities that damage the image of the city”, he said. A campaign leaflet will be handed out to beach users advising on the proper use and enjoyment of the beaches, and will include health recommendations on the use of sunscreen, hydration during sun exposure and the use of appropriate clothing.
However, it will also include warning against receiving massages by untrained masseurs and the purchase of food, drink and other items from unlicensed beach sellers. The council are seeking co-operation from the tourist industry in the initiative to ensure the message reaches the maximum amount of people. To ensure the new rules are being observed the council have seconded five extra local police officers from neighbouring municipalities to supplement the regular patrols from Benidorm local police. Continued on page 3