Costa Blanca North 2 – 8 November 2023 Issue 2000

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Costa Blanca • Issue No. 2000 • 2 - 8 November 2023

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Anna Ellis ALICANTE City Council is about to embark on a bold and ambitious campaign, and they have their sights set on the United King­ dom. This isn’t just your aver­ age promotion; it’s poised to be the most extensive effort to date. The goal? To invigorate and expand the British market’s presence in the heart of the city. This strategic move is perfectly timed to coincide with the World Travel Market fair in London, tak­ ing place from November 6 to 8, and it’s set to paint the UK with a month­long burst of images of the Ali­ cante sunshine. Key cities on the map in­ clude London, Manchester, Bristol, and Edinburgh. Mayor, Luis Barcala, con­ firmed: “This is an invita­ tion to our British friends to come and experience Alicante for themselves.

Image: Ayutamiento de Alicante

More Brits wanted ALICANTE: Embark on a bold and ambitious campaign.

“British visitors will be welcomed to explore Ali­ cante’s rich cultural her­ itage, savour its delectable cuisine, stroll along its sun­ kissed beaches, and sup­ port local businesses that add a unique flair to this picturesque city,” he

added. As a cherry on top, the campaign will also grace the pages of ‘High Life’, British Airways’ prestigious magazine, a favourite among their VIP clientele. It will feature one of the captivating images from the campaign, a sneak peek into the paradise that awaits those who answer Alicante’s call.

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Golfing paradise FOR many travellers, the Costa Blanca is a destination that offers the perfect blend of sightseeing and golfing. In fact, a staggering 70 per cent of foreign players visit­ ing the region aren’t residents but come exclusively to in­ dulge in their love for this sport. The significance of golf as a tourism product is undeni­ able, with substantial economic contributions. Tourists who travel to the Costa Blanca for golf gener­ ate an impressive 500,000 overnight stays each year in Valencian Community hotels. This translates into an annual economic impact of €745 million. Additionally, golf tourism sustains approximately 9,000 jobs every year.


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