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SURPRISING SOUVENIRS
NOVEL FUNDRAISING THANKS to the Balearic Multiple Sclerosis Association, on the second Sunday of July each year, thousands of people all over the country get wet in solidarity with people living with multiple sclerosis (MS). The charity event took place on July 10, and swim‐ ming pools all over the Balearic Islands took part. Par‐ ticipants contributed by swimming for MS or by buying “Get Wet” products that will help those with MS to re‐ ceive specialised social care and rehabilitation services. Calvia was just one of the many town halls that took part. The event was held at the municipal swimming pool in Magaluf, with children's activities and a syn‐ chronised swimming exhibition by Calvia Swimming Club. Credit: Balearic Islands Government
“BALEARIC ISLANDS, where workers are as important as tourists” is a message printed on a towel hanging in a sou‐ venir shop in the centre of Pal‐ ma, and also one of the key ideas of the new tourism law. The Balearic Islands Govern‐ ment has decided to promote the new law to residents and tourists on messages on the typical products sold at gift shops, such as fans, postcards and t‐shirts. In a video recorded with a hidden camera, people in the centre of Palma can be seen reacting with surprise upon seeing a souvenir shop selling all the typical tourist products, but with innovative messages related to the main measures of the new tourism law. The Balearic Islands Gov‐ ernment is promoting this video the Directorate‐General of Communication. “This law should be put out through Eu‐ rope and the UK”, says a
POPUP SHOP: A shop in Palma is promoting the new tourism law
British tourist in the video. Other products include a T‐ shirt that reads “Someone who loves me very much went to a hotel free of dispos‐ able plastics in the Balearic Is‐ lands and got me this t‐shirt”, or a fan that says “Balearic Is‐ lands, where hotels will elimi‐ nate 57 tonnes of CO2 per year”. “I think it's phenomenal.
My mother works as a cham‐ bermaid and when the sea‐ son ends she always ends up with back and arm pain,” said a tourist when she heard that one of the measures will mean that more than 300,000 hotel beds will be replaced by elevating beds to help radical‐ ly reduce the health problems of hotel room attendants. The products on display al‐
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so include magnets, water bottles, mugs and postcards explaining that the new tourism law respects workers' rights, resources and the envi‐ ronment. All the souvenirs are available in Catalan, Spanish, English and German, and the video will be available in these four versions. It will be broad‐ cast on television and the gov‐ ernment's social networks.
Credit: Calvia Town Hall
Issue No. 1932 14 - 20 July 2022
CALVIA: Participated in the charity event “Get Wet for MS”