News
The people’s paper Issue No. 1891
30 Sept - 6 Oct 2021
Health centre completion THE primary health care centre in La Cala de Finestrat is currently being enlarged and completely modernised. The €103,931 project, which has been covered by a subsidy from the regional government, was muchneeded, said Finestrat’s mayor Juanfran Perez Llorca. The original building was very old and unable to provide adequate attention for the 1,700 residents of La Cala and its urbanisations who possess SIP health cards or the increased population during summer. Work at the health centre began in July and includes creating three new consulting rooms, enlarging the waiting area and renewing the electrical installation. The mayor emphasised that the town hall would ensure that work on the La Cala health centre was completed on schedule.
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VITAL SUPPLIES: Marilyn and Peter Rogers with Social Volunteers’ members.
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Exerting influence FIFTY‐FOUR Spanish social me‐ dia influencers have visited Benidorm over the last six months. Between them they later engaged 27 million times with their followers via 1,921 communications that men‐ tioned Benidorm on Instagram, Facebook, TikTok, Twitter, YouTube and Twitch. The influencers began arriv‐ ing last April, brought to the re‐ sort by the Visit Benidorm Foundation once State of Alarm restrictions were lifted and Spain became mobile once more. Visit Benidorm deliber‐ ately chose influencer profiles that responded to the diversifi‐ cation of public demand, opt‐ ing for specific segments that included families, Millennials, Generation Z (24‐year‐olds and
under) and the LGBTQ+ com‐ munity. All sang the praises of Benidorm’s climate, its food and, above all, the opportuni‐ ties for practising open‐air sports on land and at sea year‐ round. The €132,940 cost has been good value for money, Visit Benidorm said, and re‐ flected the effectiveness of reaching “a multitude” of po‐ tential tourists through influ‐ encers.