News
The people’s paper ISSUE NO. 1834
27 Aug - 2 Sept 2020
MALLORCA • WWW.EUROWEEKLYNEWS.COM
FREE • GRATIS
TOURISM PUSH CENTRAL THEME: Mallorca’s culture is one of the main features of the latest co-marketing campaign.
includes publicity via video and images on different online platforms, digital magazines and social media, and will run until October. At the beginning of August the Consell’s president Catalina Cladera announced its first co-marketing campaign with the private
sector: an agreement with the travel division of Barcelo Avoris, B The
CREDIT: Consell de Mallorca
C U LT U R E a n d t h e g re a t o u t d o o r s a re highlighted as the key selling points in the l a t e s t M a l l o rc a g o v ernment campaign aimed at the island’s main tourism markets. The marketing initiative is the Consell’s second co-marketing campaign, and sees the Mallorca Tourism Foundation collaborating with online firm Logitravel to target the British and Spanish visitor markets. The total investment in the promotion is more than €410,000, of which nearly €260,000 is aimed at national tourism and just under €150,000 at the British market. The tourism foundation is contributing just short of a third of the funding. The island administration said the campaign
Travel Band. The administration said the objective of the
collaborations is to encourage sales of trips to the island through cam-
paigns driven by travel agencies, online travel and tourism platfor ms and the like among its principal markets, which as well as the UK and Spain are Ger many, France and Russia. Promotional actions through technological channels are the main priority, although there is some more traditional advertising as well. The strategy is to highlight Mallorca’s different product segments, which in addition to culture and nature include sport, congress tourism, heritage, cuisine, active tourism and luxury.