News
The people’s paper ISSUE NO. 1831
MALLORCA • WWW.EUROWEEKLYNEWS.COM
6 - 12 Aug 2020
FREE • GRATIS
THE Mallorca government is talking up the island as a safe holiday destination pick in a new promotional campaign aimed at the Spanish tourist market. It is the island administration’s first comarketing campaign, and is being run by the Mallorca Tourism Foundation together with the travel division of Barcelo Avoris, B The Travel Brand. Speaking to press at the campaign launch on Monday, Consell de Mallorca President Catalina Cladera explained it had been designed so that travel agencies and tour operators “can publicise Mallorca as a safe, sustainable and quality destination.” A further aim remains to make tourism on the island less seasonal, Cladera added. The Mallorca president also defended
STRATEGY: The idea is for travel agencies and tour operators to “publicise Mallorca as a safe, sustainable and quality destination,” the island president explained. the importance of co-marketing campaigns like this one and private-public sector collaborations as a key part of a strategy to promote tourism.
She explained that the campaigns will mainly be online, “but also through more traditional mediums.” Cladera thanked B The Travel Band for
its “effort and courage” at “such a complicated time,” and underlined the need to “sell the Mallorca destination to tourism in all the world, but in this case specifically to national tourism, which is a good, safe customer.” Barcelo Avoris travel division CEO Vicente Fenollar stressed that Mallorca is a “strategic destination” for the company, not least because the business has its origins on the island. “We are confident it will be a very productive campaign,” he commented, pointing out that 700 offices throughout Spain will be getting to work on the promotion. He also made the point that Spanish holidaymakers tend to be somewhat “last minute” in their holiday plans, making now a good time to get the campaign off the ground.
GO, SPAIN! a celebratory dinner at the GPRO Valparaiso attended by many of the more than 50 Go, Spain! ambassadors. Among them will be actress, journalist and TV presenter Cayetano Guillen-Cuervo, who is the documentary narrator, model and TV presenter Nieves Alvarez, and top chef Paco Roncero. One of the main objectives of the production company behind the project, Think, is the promotion of Spain as a cultural and tourism reference point at world level. The documentary is therefore aimed primarily at an international audience and will be distributed in countries including India, China, the US, Brazil, Japan, South Korea and Taiwan, as well as in Spain and the rest of Europe.
It is due to premiere in November on the platform Filmin.
All the profits from the production will go to the Food Bank.
CREDIT: Go, Spain! @gospain
FILMING for a documentary showcasing Spain’s economic recovery and reconstruction from the Covid-19 crisis through culture, art, cuisine, sport, music and entertainment has moved to Mallorca this week. The final scenes for ‘Go, Spain’ are being shot at various places on the island. They include the GPRO Valparaiso hotel in Palma, the Axartell bodega in Pollensa, Ses Salines and Cap Blanc. The hotel’s manager Toni Ferrer is among the Mallorcans taking part in the project. Also the Oliu Restaurant owner and chef Joan Porcel, the Mallorca Exhibitions and Culture curator Neus Cortes, film producer Juan Carlos Caro and designer Sebastian Pons. The focus is on quality, which goes beyond sun and sand thanks to the island’s offer of gastronomy, sustainability, culture and sporting activities. The production will wrap up this Friday with
CREDIT: Consell de Mallorca
ALL YEAR ROUND
SHOWCASE: Go, Spain! will feature Mallorca’s quality tourism offer.