Voted Best
ISSUE NO. 1794
21 - 27 November 2019
Newspaper in Spain 2017 & 2018
COSTA BLANCA NORTH
YOUR PAPER, YOUR VOICE, YOUR OPINION
THE Alicante provincial government has unveiled a new ‘Made in the Costa Blanca’ angle for promoting the region as a tourist destination. Diputacion de Alicante President Carlos Mazon presented the Costa Blanca Tourist Board strategy centred on what the provincial administration dubbed “industrial tourism.” The campaign focuses on produce and handicrafts to boost the provincial productive sectors and attract visitors year-round. Mazon said around 160 companies in some 50 municipalities are already on board for the initiative, the result of a collaboration between the Diputacion and the Alicante Chamber of Commerce. They include shoe manufacturers, winemakers, turron producers, the agricultural sector, textile manufacturers and fish markets. “Industrial tourism will allow for offering interesting trips and visits which stand out to factories and workplaces, as well as trying foods and taking part in
CREDIT: Diputacion de Alicante website
‘MADE IN COSTA BLANCA’
FOCUS: The strategy is aimed particularly at appealing to the year-round, family tourism market. the creation of some of our business network’s most representative products,” the Diputacion President commented. Alicante is, Mazon stressed, “a dynamic and competitive province,” with a broad range of consolidated economic sectors, a varied agri-food industry and a wine industry which he said is rapidly expanding its international market. News about the new campaign coincided with the Alicante Provincial Hotel Association reporting one of the best
Octobers ever for the sector thanks to days of exceptionally warm weather and despite any Brexit-generated uncertainties. Alicante’s hotels registered average occupation levels of 80
per cent last month, 2.8 points above October 2018. Approximately seven out of 10 of the guests were foreigners. Brits accounted for just over 20 per cent of the non-Spaniards.
WWW.EUROWEEKLYNEWS.COM