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ISSUE NO. 1747
27 Dec 2018 - 2 Jan 2019
ALMERIA Council is describing as revolutionary its plans to take tourism in the province beyond the offer of sea, sand, culture and outdoor activities and establish it as a science and industry destination. The provincial councilhas launched the ‘Almeria has Science’ promotional campaign, which highlights the province’s four internationally important centres of investigation: the Calar Alto Observatory, the Solar Platform in the Tabernas desert for investigating and developing solar energy, the Macael mines, and the greenhouses of Almeria. Council Vice-President Javier A Garcia said the main aim is to break with the seasonal nature of tourism in Almeria, attracting not only visitors with a specific interest in science or industry, but family tourism, adding the campaign was also aimed at Almerians themselves. “There is no other place, at least in continental Europe, which brings together all the characteristics which our province has and which makes us different from any other destination,” the Vice-President remarked. “We are more than sun and beach. We have science, and of the highest level.” He said the campaign is a “unique project in Europe” and that the provincial administration is “convinced it is going to be a revolution.” Showing off the promotional materials focusing on the four sectors which form the basis of Almeria’s scientific and industri-
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Tourism revolution
DIFFERENT: The provincial government hopes the focus on Almeria as a centre of science and industry will attract new visitors. al offer, the Vice-President explained the campaign is visible in 300 locations around the country over the Festive Season holidays, including airports, train stations and shopping centres in Madrid, Barcelona, Sevilla, Mallorca, Valencia and Bilbao. “We have chosen the most important communication hubs so
the impact this campaign has is much greater and reaches the greatest possible proportion of the public.” Macael mayor, Raul Martinez, congratulated the provincial council on the Almeria has Science initiative, commenting: “This is the first time anyone is promoting
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the province so much, and it is the first time that anyone is going beyond sun and beach and supporting the wide variety of sections making up our tourist offer. Our industrial tourism project is going to have a visibility it has not had until now.”
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