Euro Weekly News - Costa del Sol 21 - 27 July 2016 Issue 1620

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ISSUE NO. 1620

21 - 27 July 2016

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COSTA DEL SOL

The Costa del Sol continues its quest for gender and sexual equality, with the first-ever campaign addressing sexual aggression towards women to begin on August 1. Over 2,000 residents have voted on social media in order to select the poster which will front the pioneering drive, with the central slogan having been tweaked to ‘No es no’ (No is no) following an outpouring of public support. Having initially designed the crusade for Malaga’s feria, organisers have agreed it should be extended to the entire province. The forward-thinking campaigners will distribute posters and fans to partners, while publicity will also be displayed in municipal buildings and on public transport, with a number

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of radio and television spots lined up. Project Director, Ruth Sarabia, stressed that sexual attacks can occur at any time during large events, citing the recent spate of incidents at Pamplona’s festival of San Fermin, which was marred by reports of harassment and sexual violence. The poster chosen to lead the campaign appeals to the Costa’s cosmopolitan nature, featuring five women of different nationalities each saying “No” in their respective languages, with Arabic to be added. The central theme of ‘No is no’ is that verbal refusal is sufficient, that a woman does not have to demonstrate physical resistance to be the victim of a crime, and that sexual violence has no place in a society striving to consign a traditionally sexist, patriarchal culture to the past.


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