7 - 13 July 2016 / Costa Blanca North
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WOMEN
IN BUSINESS
The question isn’t who is going to let me, it’s who is going to stop me?” Ayn Rand
Standing on the shoulders of giants By Matthew Elliott A QUICK glance at the headlines and you will see powerful women occupying the highest political offices making groundbreaking deals that shape the entire world and affect the lives of billions of people. Whether they are revolutionary rebels fighting for justice or a safe pair of hands in charge of the ship, women have proven their mettle time and time again, casting chauvinists overboard into the stormy waters of history. In Europe today we see Angela Merkel weathering storms, Nicola Sturgeon batting for Scotland, Theresa May stepping up in England and a tenacious cast of female mayors taking control from Barcelona to Rome. With Hillary Clinton poised to become president, many are predicting that the metaphorical glass ceiling will finally be shattered but back on planet earth women know that there’s more to the story than one house, however White it may be. It is women in the business world who are making the real difference and transforming the history of their communities by taking on leadership roles, setting new standards and using their practical influence to make the world a better place. Though there is much to be done, today we live in a world where women are no longer simply the patronised objects of female-only shortlists designed to make quotas and present the appearance of inclusiveness. Today more and more women are founding and running their own businesses, jilting the need to wait for men to make the changes and choosing instead to forge their own destinies. This is a far more revolutionary development than seeing women sit in high office, wearing staid suits and wielding long titles, because the freedom of private enterprise allows women to rewrite the rulebook itself. By starting their own businesses women are able to dictate their own agenda, choose their own gameplan, and take control of their own lives. So far, so good, Turn to page 54 but since not everyone can run
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POWERFUL WOMEN: Stella McCartney and Oprah Winfrey.