European Spa Promotion
A new era for Carita Sarah Power, general manager of Carita (UK & Ireland), presents My C.L.E. – the latest innovation from the luxury skincare brand that builds on the efficacy of its iconic, professional Cinetic Lift Expert (C.L.E.) machine
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arita is a brand renowned for its use of cutting-edge technology along with results-driven formulations. Pioneering the use of electronic devices in professional skincare treatments for over 70 years, most recently the brand introduced the Cinetic Lift Expert machine, featuring an exclusive combination of ultrasound and LEDs to lift, sculpt and firm the face and body. Building on its reputation for excellence, Carita has now developed a hand-held device featuring LED and micro-currents. Clinically proven to visibly lift and redefine the appearance of skin in minutes, My C.L.E. presents the spa industry with a range of exciting opportunities. As well as boosting retail and introducing express treatments in the reception area, My C.L.E aims to help build customer loyalty, increase sales and deliver results. We speak to the general manager of Carita (UK & Ireland), Sarah Power, about the new technology.
What is My C.L.E.? My C.L.E stands for My Cinetic Lift Expert and takes inspiration from the professional Cinetic Lift Expert. It works as a home-use device that’s great for travel and the time-poor customer who wants instant results. Clients will also be able to use it to maintain and improve the results of their spa treatment. It opens up possibilities for in-spa demonstration and express treatments too. At its heart, it’s all about lifting. My C.L.E. features micro-currents and LEDs that work alongside Carita serums to lift, redefine and transform the skin in minutes. The entry point for clients might be for anti-ageing, but it’s a multi-benefit hand-held device that targets different skin concerns with LED therapy. Blue light has a cleansing and purifying effect, green boosts radiance, white
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What are the differences between professional C.L.E. and My C.L.E.? The professional machine has ultrasound, which is combined with light therapy, allowing us to go deeper and stimulate the skin cells. With C.L.E, Carita is one of the only companies that combines three powerful energies – ultrasound, LED and micro-currents – and also incorporates lifting manually by therapists rather than solely with tools. The power lies in our therapists hands as they mould and sculpt using gloves made from silk and silver to conduct the micro-currents. The handheld My C.L.E. is an extension of the professional machine featuring LEDs and micro-currents to help clients maintain their beauty routines at home.
How does this new device enhance the relationship between clients and therapists?
“My C.L.E. features micro-currents and LEDs that work alongside Carita serums to lift, redefine and transform the skin in minutes.” Sarah Power Carita
hydrates and energises and red stimulates fibroblasts, plumping wrinkles.
How does My C.L.E work? My C.L.E. offers four beauty programmes designed to lift and firm the skin while treating specific skin concerns. After choosing one of four different LEDs to promote healthy cellular renewal, the client can select one of five levels of micro-currents that will contract the muscle fibres, working to lift and redefine the facial contours. The programmes can be enjoyed in the spa as 15-minute rituals, or at home as a fourminute daily routine to maintain the results of a professional Cinetic Lift Expert treatment.
Therapists are the real skin experts in our industry and this allows them to leverage that expertise by advising and recommending a homecare programme. It’s taking the loyalty between the therapist and client to the next level by being responsive as a personal skin coach. The therapist can then give extra tips to enhance their set routines. It’s an individualised care plan that we know clients are now seeking.
Can My C.L.E. be used for express services? Spas could create something enticing and engaging like a pop-up. A chair in the retail or reception area is ideal as the 15-minute express treatments deliver instant lifting results with no downtime required. We have created ‘Beauty in a Flash’ event packages featuring point-of-sale materials for spas to set these concepts up easily and in an impactful way. It’s a really interactive and theatrical experience – therapists could even run workshops in the spa to enable clients to engage, connect and learn. www.carita.co.uk To watch step-by-step videos, follow @ukcarita
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