41_European_Business_Magazine_Summer_2021

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18 thousand people in the world have left extreme poverty thanks to impact Market, a new blockchain startup for social impact

T

he poverty alleviation blockchain platform was developed from Portugal to the world - a world where extreme poverty is extinguished in 2030. In only nine months of existence, one million dollars have been delivered to 100 vulnerable communities, reaching a total of 18,000 people in 20 countries. By the end of the year, impactMarket hopes to lift up 100,000 people out of extreme poverty. “We are bringing social solidarity to the 21st century where blockchain technology plays a central role in achieving a more ethical and fair world, through the concept of Unconditional Basic Income (UBI), which entails that all people should have access to a certain monetary value that guarantees their dignified survival. The pandemic has also accelerated this process, with the spike in awareness of inequality and a growing empathy for others. Social justice and

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equal opportunities are in focus and we all stand to gain from this,” explains Marco Barbosa, co-founder and CEO of impactMarket. Refugee communities, family rehabilitation, educational projects for children, agricultural and farming communities and women’s groups threatened by domestic violence are some of the examples of projects supported through impactMarket. “We feel like we are making a difference when we see communities such as the Women Rights initiative, in Uganda, housing one hundred people, stepping up and overcoming adversity with the help of our solution. impactMarket has helped donate one million dollars (US) up to this day”, adds Marco. ImpactMarket has reached 0,0023% of the world’s population living in extreme poverty. Marco Barbosa explains that “UBI is an effective solution for these populations. The

problem these vulnerable communities face is not only the lack of available jobs or opportunities, but also the lack of skills. With the necessary amount needed to survive, these people can have better living conditions, invest in their education and that of their offsprings, and look for dignified work. While achieving this, crime and unemployment rates naturally decrease”. Donations can be made by companies, philanthropists or anyone who downloads the mobile application where they can get to know the list of supported communities and transfer the intended value directly. This way donors and backers can engage directly with the communities they care about, learn about them and follow their progression out of poverty closely. The system, based on Blockchain technology, creates smart contracts where a set amount of money is previously defined for beneficiaries to withdraw daily or weekly. Thus, beneficiaries are able to claim their daily UBI, receiving the amount directly into their Valora Wallet. In order to cash out celo dollars into local currency, beneficiaries can use mobile phones, exchange offices or any places accepting cryptocurrencies as a way of payment. According to Marco, “The power of technology, especially used for the greater good, hasn’t yet reached its full potential”. ImpactMarket is expanding quickly through the world, already reaching beneficiaries in Argentina, Brazil, Cape Verde, the Philippines, Ghana, Honduras, Mozambique, Malawi, Nigeria, Kenya, Uganda, Venezuela, South Sudan, Cameroon, Palestine, Colombia, Peru, India and Zimbabwe. It will soon reach communities in Syria, Yemen, Somalia, Angola and Afghanistan.


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Cambridge Judge Business School Collaborates with Esme Learning to Launch Executive Education Online Programmes in Startup Funding, RegTech

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pages 90-94

How to design and build a ‘sticky’ app

4min
pages 88-89

Global Digital Business Identity Initiative Launches to Boost Financial Inclusion for African Businesses

6min
pages 83-85

Why manufacturers should now plan their Covid exit strategy and what to consider

5min
pages 80-81

18 thousand people in the world have left extreme poverty thanks to impact Market, a new blockchain startup for social impact

2min
page 82

Almost half of consumers are ‘scared’ of open banking

4min
pages 78-79

As cities fill tech gaps, power of smart cities unleashes, report finds

4min
pages 76-77

Does Central Bank Currency Spell The End For Crypto?

5min
pages 74-75

AI In Banking: Hype Or Revolution

5min
pages 72-73

How the Union is stifling economic development and why Europe will never flourish under the EU

6min
pages 70-71

Global Debt at Risk of “Qualitative Change”

4min
pages 68-69

Building a finance function from the ground up

3min
pages 56-57

Post Covid: To Inflate or Deflate?

3min
page 65

Digital Confidence Will Play A Critical Role In Allowing Businesses

4min
pages 54-55

Big Tech Gets Bigger

3min
page 45

Is The Future Of Currency Centralised Or Decentralised?

5min
pages 46-47

Driving sales in a transformed business world

18min
pages 48-53

HOW SEARCH ENGINES REALLY WORK

24min
pages 58-64

Why Is Big Data So Important?

5min
pages 66-67

How have business priorities changed pre- and post-Covid?

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pages 42-43

UK calls for independent consultants to help drive pandemic recovery

2min
page 44

A New Global Business Model for A New Era of Global Business

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pages 36-37

The Best Tax Software Available And Why Multinationals Are Using Them For Cross Border Payments

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pages 38-39

Taxing Big Tech

3min
pages 34-35

Gymshark: The Fitness Brand Phenomenon

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pages 40-41

Tax: Rewriting the Rules

7min
pages 31-33

Italy may have no unicorn startups - but you shouldn’t be fooled by it

3min
page 30

European Business Magazine catches up with Oliver Werneyer

5min
pages 26-27

Delusion, Deceit or Neither?

6min
pages 22-23

News

10min
pages 10-14

Hattie Whiting, ForwardPMX

2min
page 15

A Rainbow in the Rain

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pages 20-21

First Stop Shop

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page 18

Hybrid working will create a resurgence in data analytics Here’s how to get on board

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pages 24-25

Why businesses need to be focusing on sustainable transformation not digital transformation

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pages 28-29
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