Hattie Whiting, ForwardPMX
London, United Kingdom – Tuesday, July 27th, 2021: Global data and technology-driven marketing services company, ForwardPMX, has appointed Hattie Whiting as its first Chief Growth Officer for Europe. In this new role, Whiting will lead ForwardPMX’s growth strategy in EMEA and oversee the region’s business development opportunities and wider expansion plans for the remainder of 2021 and beyond. Whiting brings more than 20 years of business growth, digital transformation, data-driven marketing, and media experience to ForwardPMX,
with a focus on building a proactive culture that puts the customer experience at the heart of growth strategy. In her previous role as UK Chief Client Officer at PHD, Whiting was part of the leadership team driving a substantial period of growth for the agency, from new and existing clients. Prior to PHD UK, Whiting has held senior roles at Digitas, Chemistry Communications, and EHS Brann, where she also implemented highly successful methods for growing both agency and client business. A recognised industry leader, Whiting is also Chair of the DMA UK Media
Council, a newly formed body that is currently driving the DMA’s agenda around new ways to measure marketing effectiveness unifying an approach across digital and offline channels. ForwardPMX Global Chief Growth Officer, David Hughes, commented on Whiting joining the team: “Hattie has developed impressive expertise over her 20-year career. She has a unique mix of experience in digital transformation and data-driven marketing, which makes her extremely well-positioned to help ForwardPMX prepare for and activate its next phase of growth.” Hughes added, “We have ambitious plans at the agency to not only diversify into new markets but also to accelerate the growth of our current operations. Hattie brings an inventive attitude and undeniable energy, and we’re excited to bring her into the agency to lead our Business Development teams across Europe.” Based in London, Whiting will work as part of ForwardPMX’s senior management team to drive the agency’s wider growth strategy in Europe, including offices in Manchester, Hamburg, and Paris. Kate O’Mahony, Managing Director of EMEA, added “We’re thrilled to have Hattie join the team and lead our growth strategy across Europe. She brings unrivaled expertise and we look forward to seeing what opportunities she unlocks for us at ForwardPMX.” On joining ForwardPMX, Whiting said, “ForwardPMX attracted me thanks to its ambition and sharp focus on helping clients find the right ways to change to fuel fresh growth. The agency’s combination of strategy, data, technology, and media activation skills are much needed by brands – especially in the wake of COVID-19 – and I’m hugely excited about joining the team to deliver innovative and impactful solutions for clients across Europe and beyond.” Whiting added, “I’m also delighted to join an agency whose inclusive culture and support for their people align closely with my passion for supporting positive mental health in our industry.” europeanbusinessmagazine.com 15
