38_European_Business_Magazine_Summer_2020

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coronavirus cases daily in early July. Whereas, during the same period, the United States, with less than three-quarters of the popula on, saw 50,000. From a global perspec ve, Europeans were at the forefront of defea ng the virus. Many of us were able to put the pandemic to one side and enjoy a relatively normal summer. Relief-seeking travellers began to use 'holiday corridors' to soak up the Mediterranean sun. And yet, virologists are warning that we risk of gambling away our success. Most of Europe is seeing a resurgence. Countries like Croa a, Greece and Malta who saw few cases at the height of the outbreak have recently faced far higher numbers than during the first wave. Spain is also reporting close to 10,000 cases a day, more than it had in Spring. Madrid and Barcelona, which originally suffered terribly are seeing high-rising figures. France recently reported the highest number ever recorded, 7,379 new cases on 28th August. French Health Minister Olivier Veran has called for France to remain "extremely vigilant" and brace for "an increase in

the number of severe cases and in the number of people hospitalised and in ICU units". The Netherlands registered 914 new cases last Tuesday, the highest number seen since April. In Germany, numbers are s ll comparatively low but continue to rise steadily. Belgium, Italy and the UK – some of Europe's worst-hit countries – are also seeing a resurgence but, so far at least, nothing like March and April. The Bri sh Prime Minister called for renewed caution, saying "we now face, I'm afraid, the threat of a second wave in other parts of Europe and we just have to be vigilant, and we have to be very mindful." Currently, the rising case numbers have not met those seen in the first wave partly because of daily tes ng. While Europe initially rose to the challenge, the second wave may point to show that measures were relaxed too quickly. Others blame people's wearying enthusiasm to stay vigilant and s ck to regula ons. The reopening of schools and workplaces in many countries also contributed to climbing figures. However, in much of Europe, the resurgence is driven by young people partying and forgetng about social distancing measures. Health officials around the con nent have also pointed towards Spanish and Greek party islands as a possible virus spreader. Whatever the cause may be, the queson becomes, will Europe be able to

cope? Countries are posi vely be er prepared this me around and have a greater understanding of viral spread. Widespread tes ng helps to track the movements of the virus. Face masks are now universally recommended and, unlike during the outbreak, available interna onally. Use of contact tracers in restaurants and bars around many EU countries and the development of apps has further helped tracing efforts. Another fear in EU preparedness for this next wave is that doctors are s ll trying to work out the effects the coming flu season will have on the pandemic. As Europe faces its first COVID winter, an advantage over the United States is much less controversy surrounding coronavirus control measures. While protests against social distancing and masks have broken out in many European cities, including Berlin, London and Paris, they are on a much smaller scale. Overall acceptance for health and safety regulaons is far higher. Recent days have seen new cases decline in Germany and Sweden and remain level in Belgium, Italy and Ireland. Croa a, however, con nues to have a clear rising trend. While only me will tell how COVID 19 will connue to adapt and affect our lives, Europe is currently facing a second wave. It is clear that the coronavirus is well adapted to humans, and the fight against it is far from won. europeanbusinessmagazine.com 91


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Articles inside

Do Black Lives Matter in Business?

6min
pages 112-116

Almost one fifth of SMEs don’t think they’d survive another lockdown

3min
page 111

Businesses are paying the price of stressed staff as pandemic

6min
pages 94-95

HOW SEARCH ENGINES REALLY WORK

25min
pages 98-104

Can Europe Overcome The Next Wave Of The Pandemic

5min
pages 90-91

money pressure takes its toll How to conduct risk assessment of your receivables

6min
pages 96-97

Reframing ‘Work / Life Balance

6min
pages 92-93

Ten years in compliance: Reflecting on the UK Bribery Act

4min
pages 88-89

US vs Europe: Tensions Rise

5min
pages 86-87

Refinitiv battle reveals unease over power of modern stock markets

5min
pages 84-85

Why You Should Consider Starting a Business in Bermuda, Too

6min
pages 82-83

SMEs Post Lockdown 5 European Google competitors to watch

5min
pages 80-81

European App Developers Create New Service to Help Struggling

1min
page 79

What happens to innovations in a crisis?

28min
pages 65-73

Why Dating Apps are Old News and Matchmaking Services are Booming

6min
pages 74-75

Irene Valenti, founder of Valenti International

8min
pages 76-78

Romain Gerardin-Fresse, Ceo and Founder of GFK Conseils-Juridis

26min
pages 56-64

Odd Sverre Østlie, CEO of Pexip

11min
pages 50-53

Building a finance function from the ground up

4min
pages 54-55

Max Studennikoff, Ceo and Founder of CC Forum

7min
pages 46-47

Work from Home Revolution: Video-conferencing is About

6min
pages 48-49

Tens Of Thousands Protest Pandemic Restrictions In Berlin

3min
pages 44-45

Post-Pandemic Economic Recovery and New Market Space in China

6min
pages 40-43

Why Iceland is the Perfect Spot to Do Business

4min
pages 38-39

Can Industries Bounce Back after the Coronavirus Outbreak?

9min
pages 30-33

Cloud, cyber security & leading in a threat environment without decelerating innovation

5min
pages 36-37

Safe-Haven Assets: Coronavirus Market Crash Make Investors

6min
pages 28-29

What is the Future of Money and Are We Ready For It?

6min
pages 26-27

Iowa: A Smart Investment in America’s Midwest

6min
pages 34-35

Latest News

13min
pages 8-11

Mass exodus from the UK

4min
pages 22-23

Bumper year of sport to boost air charter industry in 2021

4min
pages 12-13

Digital Confidence Will Play A Critical Role In Allowing

5min
pages 18-19

Why The Moroccan Pharma Industry Matters To Europe

3min
pages 24-25

The World Economic Forum Suggests a Different Post-Covid

5min
pages 14-15

Social media: Are we in control?

6min
pages 20-21

James Storie-Pugh, Founder of Mellow

3min
pages 16-17
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