is an example of this. User experience is also about reach, where users can be confident an invite to a Pexip mee ng ensures that most people on most types of devices will be able to join the mee ng. This is due to our leading interoperability and bringing devices and so ware from vendors like Cisco, Poly, Lifesize and many others together with Microso collaboration tools, Google Meet and audio conferencing pla orms. The second is our focus on security, data privacy and transparency. This has been at the heart of our operations and development since day one and we offer security-first, enterprise-grade video conferencing solutions using industry-standard encryp on and security protocols to maintain privacy and security. We do our utmost to protect the interests of our customers, partners and employees and have extensively documented our security and data compliance principles. The third is the flexibility we offer to our customers. Pexip can be consumed and deployed in the way that best suits an organiza on’s technology and infrastructure requirements - as a service, in a company’s own instance of Microso Azure, Google Cloud Platform, or AWS, entirely on-premises, or a hybrid solution. This allows customers to move to the cloud at their own pace and complement or extend their exis ng video conferencing infrastructure or service. One topic that is inevitable today — the coronavirus pandemic and its impact on various businesses and industries. What’s it like for Pexip so far? In your opinion, what were the biggest challenges for the company? And what new, exci ng opportuni es did it bring? We have touched on aspects of this in the previous ques ons. In terms of creating new opportuni es, the demand for our technology went through the roof as the crisis hit. Existing customers needed to expand their capacity and new customers were looking for a solution to help them ensure business 52 europeanbusinessmagazine.com
con nuity. Following the immediate spike in demand, we see new customers becoming more aware of what is really important for them to tackle the new normal - the ability to offer a secure, hybrid solu on to their employees who are combining working from home with working from the office. We also see the expansion of video into new business to consumer applica ons in sectors such as healthcare, financial service and government, presen ng a range of new possibili es. In terms of challenges, brand awareness is a challenge in certain geographies, something we are working to address. In addition, from the perspective of running our own company, we are used to having a video-first form of communica on - but we also see the need to work harder to ensure that the larger propor on of our employees who are now working from home, s ll feel socially connected with their fellow team mates. That means happy hours, quiz nights and virtual coffee meet-ups have become more prevalent. We do miss the opportunity to meet up for kick offs and other celebra ons in person and video will never en rely replace that need. Let’s talk about the future. Where do you see Pexip in 5 years? And the video communica ons market — in your opinion, how it will evolve over the next 5, 10 years?
In five years, our goal is to have augmented Pexip’s posi on amongst the leaders in the collabora on business. While aiming, of course, to be used by as many as possible, our primary focus is to be really relevant for the customers that value user experience, privacy and security, as well as flexibility and control of their solu on. If we do this right, we should also be able to surpass our financial ambitions of 6x revenue growth within 2025. The video communications market will evolve over the next decade into addressing more and more use cases for people interac ons. First, we will see richer and better solutions for “knowledge workers”. In the “new normal”, people will use video as a primary communication tool, also when they are back in the office. Furthermore, we will see video being embedded into more workflows, including a lot in B2C. Examples here are anything including remote experts or richer customer service. Personally, I am very enthusiastic about healthcare and telemedicine, from improving the frontline doctor-pa ent interac ons all the way to advanced surgery. Not to men on the impact video can have on sustainability... In summary, I am really op mis c and passionate about video improving our quality of life - and even saving lives in the years to come.
