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ENHANCING AND DIVERSIFYING THE CINEMA EXPERIENCE IN CHANGING TIMES Radisson Blu Hotel Simultaneous translation: English – French – German – Italian – Spanish (plenary sessions and workshops)

FRIDAY 24 NOVEMBER 2017 1.00 - 2.00pm

WELCOME COFFEE (Radisson Blu Hotel)

2.00 - 2.30pm OPENING OF THE 20TH EUROPA CINEMAS CONFERENCE Lucia Recalde (Head of Unit Creative Europe/MEDIA, European Commission) Nico Simon (President, Europa Cinemas) Claude-Eric Poiroux (General Director, Europa Cinemas) 2.30 - 6.00pm


EUROPA CINEMAS AWARDS 2017 (Cinema Pro, Strada Ion Ghica 3)


• The role of entrepreneurial business thinking and practice • Enhancing the cinema environment: architecture, design, sound and vision… • The essential role of cinema in communities across Europe • Film as a vital art form in a period of disruptive change Michael Gubbins Presentation of Europa Cinemas Investment Survey Prof. Kazu Blumfeld Hanada & Diego Kaiser (Hands On Cinema, Münster School of Architecture, Germany) Lionello Cerri (CEO, Anteo & Producer, Lumière & Co, Italy) Heinrich-Georg Kloster (CEO, Yorck Kinogruppe, Germany) Bero Beyer (General and Artistic Director, Intl Film Festival Rotterdam, The Netherlands) 4.00 - 4.30pm


4.30 - 6.00pm

 ANEL 2 – Independence of Choice: P Challenges & Opportunities for Cinema

BEST PROGRAMMING Cinema Elvire Popesco Bucharest, Romania


ENTREPRENEUR OF THE YEAR Lionello Cerri – Anteo Milan, Italy


• Impact of regulatory and legal rules on cinema choices

7.00 - 8.30pm DINNER (Radisson Blu Hotel) 8.30 - 9.00pm TRANSFER to Cinema Pro (by foot) 9.00pm  PRESENTATION OF THE EUROPA CINEMAS AWARDS & PREVIEW OF FOXTROT BY SAMUEL MAOZ (113’)



Directed by Michael Gubbins (Consultant, SampoMedia, UK)

WORKSHOP 2 - THE COMMUNITY VALUE OF A CINEMA (11.30am - 1.00pm) • Cinemas as engines of economic regeneration and social cohesion • The evolution of cinema as a community centre and social space • Taking European film into communities through outreach screenings • The power of cinema culture in conveying community and social values and creating social cohesion Joanna Zak (Programmer, New Horizons Cinema, Poland) Russ Collins (Executive Director, Michigan Theatre, Founder & Head of Arthouse Convergence, USA) Alexandra Boghiu (Project Manager, Asociatia pentru Promovarea Filmului Romanesc, Romania) Jaki McDougall (Chief Executive, Glasgow Film, UK) PRACTICAL INNOVATION AND BEST PRACTICE

Daniel Sibbers (Head of Marketing, Yorck Kinogruppe, Germany) Jonas Wansing (Hands on Cinema, Münster University of Applied Science, Germany) Matthieu Bakolas (Director, Cinema Quai 10, Belgium) Raphaël Vion (Director and Programmer, Cinéma La Clef, France) Monica Törnblom (Content Manager, Folkets Hus och Parker, Sweden)

• Is the concentration of the exhibition market a threat to the independent cinema business?

 ESSION 2 – 20 SLIDES’ ARTHOUSE TALES S (plenary session)

11.00 - 11.30am

SESSION 4 - CINEMA ECOSYSTEM, DATA AND EXPERIENCE ECONOMY (plenary session) Directed by Michael Gubbins (Consultant, SampoMedia, UK) • Where does cinema fit in the emerging film ecosystem? • What effect will VOD have on the film value chain? • How can producers-sales agents-distributors-exhibitors cooperate to create the most effective career for a film? • How essential is data and knowledge in the evolution of independent cinema in the digital age? Pablo Carrera (Principal Research Analyst for Cinema Intelligence, IHS Markit, UK) Jean-Christophe Simon (CEO, Films Boutique, Germany) Kim Foss (Managing Director, Grand Teatret and Distributor, Camera Film, Denmark) Kiri Inglis (Marketing Manager, MUBI, UK) Daniel Mitulescu (Producer, Strada Film & Exhibitor, Romania) Jon Barrenechea (Deputy Director of Marketing, PictureHouse, UK) 4.00-4.45pm  SESSION 5 - 20 SLIDES’ ARTHOUSE TALES (plenary session) 4.45-5.30pm  PREVIEW OF EUROPEAN FILM TRAILERS (plenary session) 6.00-8.00pm GET TOGETHER (Radisson Blu Hotel) (Drinks and finger food) ALSO HAPPENING TODAY... The 6th Europa International Conference “Set The Trend !” focused on an exchange of views between EU and US will take place on Saturday 25th November from 9.30am to 6.30pm at Radisson Blu Hotel Set up in 2011, Europa International association gathers 45 sales companies from all over Europe.

WORKSHOP 1 - HOW TO BUILD A BRAND (9.30 - 11.00am) • Developing social media and website venue marketing • Making cinemas accessible and inspiring for younger audiences • Innovative audience loyalty schemes • How to integrate non-film and film activity into a single brand

• Weaknesses in the value chain in ensuring access to content

6.00 - 6.30pm

2.00 - 4.00pm

Directed by Jon Barrenechea (Deputy Director of Marketing, PictureHouse, UK)

• The market and competitive environment for accessing film

Pablo Carrera (Principal Research Analyst for Cinema Intelligence, HIS Markit, UK) Eric Busidan (Chief of Service, Distribution Mission, Centre National du Cinéma et de l’Image animée, France) Domenico Dinoia (Exhibitor & President, FICE, Italy) Ben Luxford (Head of UK Audiences, BFI, UK) Nina Peče (Director, Kinodvor, Slovenia)

9.30am - 1.00pm  SESSION 3 - CHOICE OF 4 WORKSHOPS

Ian Wild (Chief Executive, Showroom Workstation, UK) Hrvoje Laurenta (Executive Director, Kino Europa, Croatia) Sophia Ramcharan (Audience Development, Diversity and Engagement Coordinator, Broadway Cinema, UK) David Deprez (Artistic Director, Lumière Cinema, The Netherlands)

Introduction: Keynote Interview with Cristian Mungiu (Director, Exhibitor and Distributor, Romania)  ANEL 1 – Entrepreneurialism P & Evolving Cinema Experience


WORKSHOP 1 - CINEMA ECONOMICS & INVESTMENT CASES (9.30 - 11.00am) • The Knowledge Base: the role of data in building audience development strategies • Using social media to create an active knowledge base • The role of pricing, membership programmes and ticketing deals • Investing and building physical and online marketing strategies

Directed by Michael Gubbins (Consultant, SampoMedia, UK)

2.30 - 4.00pm



DIRECTED BY SAMUEL MAOZ Poland / Germany / France / Israel – 113’ – 2017 Subtitled in English Michael and Dafna are devastated when army officials show up at their home to announce the death of their son Jonathan. Michael becomes increasingly frustrated by overzealous mourning relatives and well-meaning army bureaucrats. While his sedated wife rests, Michael spirals into a whirlwind of anger only to experience one of life’s unfathomable twists, which rival the surreal military experiences of his son. Production: Spiro Films, Pola Pandora Filmproduktions GmbH, A.S.A.P. Films, KNM Sales: The Match Factory

WORKSHOP 2 - CURATION AND EVENTS (11.30am - 1.00pm) • Best practice and innovation in curating programmes • Creating long-term demand through education initiatives • Strategic use of one-off events in creating long-term value • The potential of cinema on demand, and cinema VOD platforms Lindsay O’Nions (Creative Learning Curator, Barbican, UK) Greet Stevens (Education and Young Audience Programmer, Mooov, Belgium) Edouard Meier (Founder, Cinema Galeries, Belgium) Joséphine Létang (Managing Director, Carbec Media La Toile, France) 1.00 - 2.00 pm

LUNCH (Radisson Blu Hotel)

SUNDAY 26 NOVEMBER 2017  ESSION 6 - EUROPA CINEMAS CASE S STUDIES (open slot) Hosted by Madeleine Probst (Programme Producer, Watershed, UK) 10.00 - 11.00am

11.00am - 12.00pm  SUMMARY OF THE CONFERENCE & NEXT STEPS Directed by Michael Gubbins (Consultant, SampoMedia, UK) • The power and potential of shared knowledge and collaboration across the Europa Cinemas Network • Opportunities for a strong and sustainable independent cinema sector • The case for greater public and private investment – and how it can best be made • Strategic steps to ensure that the voice of the Network is heard in regional, national and European policy-making 12.00 - 1.00pm


1.00 - 2.00pm

CLOSING LUNCH (Radisson Blu Hotel)

Programme 20th Europa Cinemas Network Conference  
Programme 20th Europa Cinemas Network Conference