Poland
hard work of hundreds of people has led to the company’s success in the industry. Losos offers a wide range of products that are valued by its clients, not only for the choice of products, but also for its flexibility in being able to quickly adapt to the rapidly changing demands of the market. The company’s offer includes herring, sprats, and mackerel fillets, fish salad, fish salad with rice and a full range of tuna products. They are a supreme combination of the best of fish with flavoursome tomato sauce or oil. Losos has a well-developed sales chain, and, through professionally trained sales repre-
In consumers’ minds Losos is one of the strongest brand in Poland. This is the result of decades of experience in the industry and a commitment to quality. Losos‘ investment in quality has mirrored the development of the brand and has strenghtened its brand equity. Losos has won many awards and has been the winner of numerous competitions. The firm is the three-time recipient, in 2005, 2006 and 2007 of the Gazele Biznesu, as given by the trade journal Puls Biznesu, as the most dynamically developing Polish company. Losos has also won top marks in
Expansion of the fishing harbour and boat repair facilities in the Port of Jastarnia Jastarnia, located in the middle of the Hel Peninsula, is a town that, together with Kuznica and Jurata, forms a municipality of 4,000 inhabitants. The town lives primarily of fishing and tourism. The harbour is the economic lifeline of Jastarnia and the poor technical state of the port prompted the decision to implement a project to expand the fishing harbour and boat repair facilities. The project was funded with EU grants amounting to 75% of the
The total cost of this investment was EUR8.9m and it resulted in a major improvement in the boat repair facilities as well as the overall safety of the workplace for the employees. The number of workstations was also increased from four to six and more people were hired; and finally the entire area was beautified by the modern buildings and the landscaping. The main function of this new repair facility is to serve fishing boats and vessel owners. On an annual basis it
Today Losos is one of the leading producers of canned fish in Poland.
sentatives, is well-placed to sell its canned fish throughout Poland. Canned fish from WLynkówko is available in all chain supermarkets in Poland. The products are sold, under both the Losos brand and clients’ private label. Losos exports its products throughout Central Europe to countries such as the Czech Republic, Slovakia, Slovenia, Romania, and Hungary as well as to customers in Canada, Australia, Israel and USA. Thanks to the high product quality, as well as a knowledgeable export department the company has been able to strengthen its position in foreign markets. www.eurofishmagazine.com
promoting health and safety at work.
Losos’ success can be a template for others Losos Limited began producing canned fish in Poland in 1954 – at a time when none would have believed that this modest working co-operative would develop into a modern, dynamic enterprise employing nearly 400 people. Investing in quality confirms the proper way of development of Przetwórstwo Rybne Losos and can be used as a standard for Polish companies.
The harbour in Jastarnia before and after the modernisation. EU funds contributed to 75% of the total cost of EUR8.9m.
total project value with the rest coming from the state budget. As a result of the project: - The wharf was modernised; - A 130 m pier for fishing vessels was built; - A 70-tonne travelift and a 5-tonne crane were bought; - Three buildings were built, one for administrative and social activities, another that serves as a workshop, and the last one for managing waste.
is used by about 50 cutters with 2 to 5 crew members. They come from Poland and other countries in the Baltic region. Changes in the fishing industry have meant that fishermen are expected to (and are able) to modernise their boats. By expanding the fishing harbour it is now possible for vessel owners to make more efficient use of its capacity. We are very pleased that we have been able to gather the funds to implement this project. Tyberiusz Narkowicz, Mayor
Eurofish Magazine 4 / 2010
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