target audience User profile Girls, Ages 5-8 With knack for personal style
characteristics Likes bright colors Imaginative Enjoys hands-on playtime Feminine style
potential issues • • • • • •
bad sleeping habits phobia of the dark ADD/ADHD bad playing habits restlessness before bed over-attachment to parents
Consumer profile Mother or father of user Middle-upper class Lives in suburban, semi-urban area $70,000+ annual household income Wants to promote healthier sleeping habits in child from an early age