eunie kim creative direction portfolio email@example.com www.euniekim.com
the daily illini, print Page layouts of the print newspaper. Completed fall 2013.
LIFE & CULTURE
Fall philanthropy fun Bake sales, kickball tournaments and pasta dinners are among the philanthropy events that Panhellenic Council and Interfraternity Council chapter members are holding in the upcoming months. Turn to Page 5A to read more.
6A | TUESDAY, OCTOBER 15, 2013 | WWW.DAILYILLINI.COM
LIFE & CULTURE
Coping with the Junior-Year Dilemma
Assistant features editor Emma Weissmann gives her insight on how to balance your nostalgia for freshman year and excitement for the working world. Turn to Page 5A to read more. THEDAILYILLINI
6A | THURSDAY, AUGUST 29, 2013 | WWW.DAILYILLINI.COM
BY RYAN WEBER
espite the sandy beach vacations in far-off places, summer can be quite stressful: a crappy job (maybe two crappy jobs), an internship from hell, loads of summer classes or living at home with your parents and remembering why you moved out in the first place. To remedy all of that, we have syllabus week, where the free time is high and the quantity of liquor around campus is higher.
There were parties every night this week, and it’s unlikely many escaped the lure of a bar or apartment soirée. Whether you drink this weekend or decide to hardcore prepare for the new semester, finish off the laziest week of the year with something a bit classier than the frat water (a.k.a. Keystone) and Jungle Juice that is available everywhere. With that, here’s to a great syllabus weekend (and great syllabus weekend drinks).
Craving pumpkin treats and drinks? Visit these hot spots this season.
BY CHRISTEN MCGLYNN STAFF WRITER
ith the fall season in full swing, local University shops have taken notice. Starbucks, Dunkin’ Donuts, and Panera Bread, to name a few, have reorganized their menus to satisfy the classic taste of fall: pumpkin. Students at the University were asked to weigh in on their favorites and explain why one pumpkin treat may rival the other. For anyone looking to appease their pumpkin needs, these students have narrowed it down to the best.
Located on Fifth and Green streets, the Starbucks Pumpkin Spice Latte puts a fall spin on the classic latte. This fall drink consists of espresso, pumpkin-flavored syrup and steamed milk. Emily Findling, junior in LAS, said it is her go-to drink as soon as September rolls around. She said Starbucks gives just the right amount of cinnamon to compliment the pumpkin flavor without overpowering it. Not only is Starbucks serving up pumpkin-flavored drinks, but they provide a variety of pumpkin-spiced bakery items as well. Some of their most popular items include a pumpkin cheesecake croissant, pumpkin cream cheese muffin, pumpkin scone, pumpkin bread and reduced-fat pumpkin cream cheese loaf cake. For students looking to get into the fall spirit without wanting the pumpkin flavor, Starbucks also offers pumpkin-shaped sugar cookies.
For those who may prefer an alternative option, Dunkin’ Donuts, located at 607 E. Green St., also offers a pumpkin latte. However, Jensen Rafool, junior in LAS, said her favorite fall treat from Dunkin’ Donuts is their pumpkin muffi n. Rafool said the cinnamon and sugar-topped muffi n is one of her all-time favorite fall desserts. Not only are pumpkin muffi ns on Dunkin’ Donuts’ menu, but the eatery has also debuted a new pumpkin doughnut this fall season.
Rebecca Calderone, junior in Education, quenches her pumpkin craving by adding a bit of a kick to her favorite fall pumpkin drink. An avid fan of Wedge Tequila Bar & Grill, located at 415 N. Neil St in Champaign, Calderone found her new favorite fall drink just this past week. She said Wedge is now offering a pumpkin margarita for a limited time during the fall season. This fall special margarita is infused with Silver Tequila, according to Calderone, and packs a punch.
For students still searching for more pumpkin pastry options, Panera is also known for their year-round pumpkin treats. They have everything from pumpkin muffies (which is basically equivalent to a pumpkin muffi n without the bottom portion) to pumpkin bread. Tara Hill, junior in ACES, said she prefers buying her pumpkin spice latte from Panera Bread. She said their addition of caramel syrup to the top of the whipped cream makes it a sweet combination.
So where can one fi nd the freshest source of pumpkins? Curtis Apple Orchard is now open for pumpkin picking. Located on 3902 S. Duncan Road, Champaign, the Curtis Farm allows its patrons to get as close to their produce as possible. For those students who would prefer to have their pumpkin treats already made, they also offer a complete pumpkin bar at their Flying Monkey Café. For more information visit curtisorchard.com. Happy pumpkin picking!
PHOTO ILLUSTRATION BY BRENTON TSE AND EUNIE KIM THE DAILY ILLINI
WP G U
THE WAKE-UP CALL
Vessel of choice:
Vessel of choice:
Vessel of choice:
Vessel of choice:
Vessel of choice:
Vessel of choice:
Any kind of glass or bottle
6 oz. coffee 3 oz. Bailey’s Irish Cream 1.5 oz. coffee liqueur (such as Kahlúa) Garnish with cinnamon
2 parts Vodka 1 part Triple Sec 1 part Lime juice Garnish with a lime twist
2 oz. Vodka 1 oz. Sour Apple Schnapps (or 1.5 oz. Apple juice or cider) Garnish with a cherry
2 oz. whiskey 1 oz. dry vermouth Bitters, if you want Ice cubes, crushed Garnish with a cherry
4 oz. tequila 2 oz. lime juice 2 oz. blue curacao Crushed ice Salted rim Lime wedge
Minimum-wage jobs and loans can only get you so far, but this will do the trick without breaking the bank.
Grown-up, a bit dry and cold — basically, the drink speaks for itself.
It may be the end of the easiest week of the semester, but you still have to make it to class on Monday. Why not have a little fun in that 9 a.m. lecture with this early morning beverage?
When you’ve seen the semester’s high number of exams and projects, you might be feeling all hope is lost. Shoot that despair down and drink this straight up (and don’t worry, it goes down easy — the sour flavor combats the taste of the vodka).
Dude, you just drank five nights in a row and are about to drink for three more. This guy is now your best friend. Treat him well.
Raise one to our girl, Alma. She’ll be back from her makeover in the spring, and we can wait for her return with this tasty drink, which is reminiscent of Alma’s blue-ish hue.
Ryan can be reached at firstname.lastname@example.org and @ryanjweber. PHOTO ILLUSTRATION BY EUNIE KIM, FOLAKE OSIBODU, BRENTON TSE AND RYAN WEBER,
WEDNESDAY December 4, 2013 The Daily Illini DailyIllini.com
THE DAILY ILLINI
WEDNESDAY November 6, 2013
55˚ | 28˚
The independent student newspaper at the University of Illinois since 1871
Vol. 143 Issue 41
Scheelhaase’s Total Yards The quarterback broke Juice Williams’ record on Saturday, fi nishing his career with 10,634 yards.
202 291 295 DNP 336 192 1169 68 291 534 266 392 157 146 185 1022 805 997 1058 195 631 249 320 656 177
Remembering the senior’s brightest moments, darkest days, and leadership skills.
More online: For the full interview
with Nathan Scheelhaase, please visit DailyIllini.com.
BRENTON TSE THE DAILY ILLINI
BY SEAN HAMMOND AND STEPHEN BOURBON SENIOR WRITER AND STAFF WRITER
“It’s crazy that all of those moments are in the past now and everything that we’ll say about our college football days will start with ‘Remember when.’” –Nathan Scheelhaase Remember when Nathan Scheelhaase was a freshman, redshirting his first season on campus? You probably don’t. You probably remember Juice Williams cementing his name as one of Illinois’ best ever, surpassing Kurt Kittner as Illinois’ all-time leader in yards. Remember when Scheelhaase broke
Williams’ record? You should. It happened four days ago. The fifth-year senior broke the record in his last game in an Illini uniform, a 37-34 loss to rival Northwestern at Memorial Stadium. Scheelhaase finished his career with 10,634 career yards — 8,568 passing, 2,066 rushing. He fi nished 40 yards ahead of Williams’ 10,594. There have been more losses than wins in Scheelhaase’s time as Illinois’ starting quarterback. But that doesn’t mean there aren’t moments worth remembering. Remember his first touchdown: A leaping, somersaulting score over a Northern Illinois defender on Sept. 18, 2010.
Compared with other four-year starters in the FBS
Scheelhaase is one of five FBS quarterbacks to start for four seasons 15000
Remember the 67-65 shootout loss to Michigan that first season, when Scheelhaase threw for three touchdowns and ran for another. Remember the 50-14 win over Northwestern at Wrigley Field. Remember the 55-yard touchdown run against Baylor in the Texas Bowl. Remember when he outplayed Robert Griffin III. Remember Arizona State under the lights in 2011. Remember the comeback against Northwestern two weeks later. Remember Illinois’ first back-to-back bowl wins. Ever. Remember the tough times, too: The
Honorable Mentions Rayvonte Rice (men’s basketball)— The redshirt junior earned Big Ten Player of the Week after averaging 21 points, eight rebounds and three steals along with hitting the game-winning shot against UNLV on the road. Jesse Delgado (wrestling)— The No. 1 junior won all four of his matches and defeated No. 2 Nahshon Garrett at Madison Square Garden. He was also named Outstanding Wrestler of the event.
NATHAN SCHEELHAASE QB, ILLINOIS (48 games played)
AARON MURRAY QB, GEORGIA (52 games played)
TAYLOR MARTINEZ QB, NEBRASKA (44 games played)
COREY ROBINSON QB, TROY (48 games played)
KOLTON BROWNING QB, LOUSIANA-MONROE (46 games played)
Scheelhaase versus top five Illini
Scheelhaase and Juice Williams boosted their total yardage numbers by being dual threats 12,000
RON ZOOK (2010-11) 25 games
VIC KOENNING (2011) 1 game
TIM BECKMAN (2012-13) 22 games
Total yards under different offensive coordinators
Scheelhaase learned four offenses, including one in his redshirt season
2,000 0 -2,000
-276 JASON VERDUZCO (1989-92)
-85 JACK TRUDEAU (1981-85)
JUICE WILLIAMS (2006-09)
NATHAN SCHEELHAASE (2010-13)
llinois could only fl irt with disaster for so long. In a 67-64 loss against Georgia Tech on Tuesday, Illinois’ fl aws fi nally came back to bite them. Illinois won by two points against UNLV and
again until the 1:33 mark and let Georgia Tech end the game on a 19-4 run. These kinds of offensive droughts have become a trend for the Illini this season. Teams like UNLV and IPFW aren’t going to make you pay for those lapses, but Georgia Tech did. Illinois was constantly passing the ball around the perimeter where they found few open looks down the stretch. Rayvonte
PAUL PETRINO (2010-11)
CHRIS BEATTY/ BILLY GONZALES (2012)
BILL CUBIT (2013)
BAYLOR (1 GAME)
CINCINNATI (1 GAME) FRESNO STATE (1 GAME) INDIANA (4 GAMES) LOUISIANA STATE (1 GAME) MIAMI (1 GAME) MICHIGAN (3 GAMES) MICHIGAN STATE (2 GAMES) MINNESOTA (3 GAMES) MISSOURI (1 GAME) NEBRASKA (1 GAME)
Illinois says ‘I do’ to same-sex marriage
NORTHERN ILLINOIS (1 GAME) NORTHWESTERN (4 GAMES) OHIO STATE (4 GAMES)
BY ELEANOR BLACK
PENN STATE (4 GAMES)
llinois is on its way to becoming the 15th state to recognize marriage equality. On Tuesday, after a two -hour debate, the House of Representatives passed Senate Bill 10 with 61 votes. The bill was then sent to the Senate, where it was quickly passed and is expected to be signed into law by Gov. Pat Quinn. SB10, sponsored by Rep. Greg Harris, would change the definition of marriage in Illinois to an act between two people, thus allowing same-sex couples the same rights and protections currently given to married couples. Though the bill does not require religious institutions to perform same-sex marriage, some religious leaders believe it does not go far enough to protect their rights. One concern raised is that they may be forced to provide health insurance to an employee’s same-sex spouse. In a statement, President Barack Obama expressed his support of the LGBT community and Tuesday’s historic vote. “As president, I have always believed that gay and lesbian Americans should be treated fairly and equally under the law. Over time, I also came to believe that same-sex couples should be able to get married like anyone else,” he said in the statement. “So tonight, Michelle and I are overjoyed for all the committed couples in Illinois whose love will now be as legal as ours — and for their friends and family who have long wanted nothing more than to see their loved ones treated fairly and equally under the law.” Over the past year, the possibility of same-sex marriage in Illinois often seemed dim. In January, the proposal failed in a lame duck session, but the Senate later passed it on Feb. 14. At the end of spring session in May, there was no House vote, which left both sides to lobby lawmakers over the next few months. After the first week of the veto session passed without a vote last month, some
PURDUE (4 GAMES) SOUTH DAKOTA ST. (1 GAME) SOUTHERN ILLINOIS (2 GAMES) UCLA (1 GAME) WESTERN MICHIGAN (2 GAMES) WISCONSIN (3 GAMES) WASHINGTON (1 GAME)
Scheelhaase entered as a running quarterback, but rushed for fewer yards in each season. Run
2010 — 142/423 2011 — 108/294 2012 — 48/196 2013 — 150/356
didn’t expect a resolution until next year. But SB10 received 61 votes, one more than the minimum needed to send it back to the Senate for Tuesday’s final vote. Praise has also rolled in on a more local level from Quinn, who has been a proponent of same-sex marriage in Illinois. “Illinois is a place that embraces all people and today, we are an example for the nation,” Quinn said. The governor also thanked those who made the vote possible. “I thank Rep. Greg Harris and Sen. Heather Steans, Speaker (Michael) Madigan and Senate President (John) Cullerton, the dedicated advocates who have worked day and night to get this bill to my desk, and members of the General Assembly who took a stand for equal rights,” he said. Once it is signed by Quinn, the bill will take effect on June 1, 2014. Rep. Naomi Jakobsson, D-103, co-sponsored the legislation. She rushed to Springfield from her home, where she was caring for an ill relative, because the vote was expected to be so tight and made it to the House floor shortly after the debate started. State Sen. Michael Frerichs supported the bill and praised Tuesday’s vote. “In the land of Lincoln, and to quote his famous words, ‘in order to form a more perfect union,’ I think it’s important that we join in concurring with the House and their action,” he said. “It took them awhile, but they came around on the right side of history.” Though it is uncertain when Quinn will sign the bill into law, he said the vote puts Illinois “on the right side of history.”
The Chicago Tribune contributed to this report. Eleanor can be reached at email@example.com.
EDITORIAL BOARD WELCOMES YEAR OF LGBT RIGHTS
Scheelhaase’s points accounted for / Illinois’ total team points scored
This bill is long overdue. Marriage equality in this state was inevitable. The legislation hit many roadblocks along the way, but now the path is clear. When Gov. Pat Quinn signs the bill, Illinoisans will join the 14 other states that have already recognized the importance of marriage. Illinois, welcome to 2013, the year of LGBT rights.
Question: What do you think about the legalization of same-sex marriage in Illinois? “I’m very happy that equality is finally coming up now, everyone should be treated equally. So it’s a good thing that it’s happening.”
ERNIE YANEZ SOPHOMORE IN LAS
“I think it’s long overdue. ... Even if it’s a sign of progress that individual states are legalizing gay marriage, I still think the federal government, with the courts, should sort of have a broader national ruling that states shouldn’t be able to discriminate against sexual orientation.”
HANA NASSER SOPHOMORE IN LAS
“I grew up in a religious family that was kind of against it, I wouldn’t say I’m really against it. It’s their rights, and if they want to do something, then I guess it’s fine. It’s their freedom, I’m not going to try to force them to say it’s really wrong, even though I grew up in a family that was totally against it. I’m not going to preach the word like ‘Oh, gay marriage is wrong’ – if that’s what they want to do, that’s their right.”
DILLON GOZUM FRESHMAN IN LAS
“I’m really excited because my oldest brother is gay, so it makes it happy that he can do everything that I can now, in terms of marriage.”
ANDY DRACKLEY FRESHMAN IN ACES
Wins vs. Losses
158 KURT KITTNER (1998-01)
Illini relinquish winning streak in difficult loss against Georgia Tech MICHAEL WONSOVER
Points accounted for
As expected, Scheelhaase’s total output was signifi cantly higher in wins
ARKANSAS STATE (1 GAME)
CHARLESTON SOUTHERN (1 GAME)
Passing versus running
Under different coaching regimes
Sean and Stephen can be reached at firstname.lastname@example.org and @sean_ hammond and @steve_bourbon.
Thanks to Bill Cubit’s arrival in 2013, Scheelhaase has more yards under Tim Beckman than Ron Zook
six straight losses in 2011, the firing of his head coach, Ron Zook. The 2012 season. Remember when Scheelhaase came out firing his senior season, passing for more than 300 yards on six occasions. Remember his 10,634 career yards, his 55 career passing touchdowns and his 19 career rushing touchdowns. But most of all, remember Nathan Scheelhaase for the way he led his team through adversity — like a professional.
ARIZONA STATE (1 GAME)
YARDS PER WIN
198.93 YARDS PER LOSS
1000 1500 2000 2500 3000 3500
GRAPHIC ILLUSTRATIONS BY EUNIE KIM AND SCOTT DURAND THE DAILY ILLINI
Love, loss and letting grudges go: What Philip Rivers taught me J.J. WILSON Fantasy doctor
Warning: The following article contains ramblings on failed relationships, broken hearts and ruined fantasy football teams of a self-wallowing nature. Reader discretion is advised.
to break 300 yards more than twice, or, really, any of your 15 poorly timed interceptions. But while I can’t narrate every step along our relationship’s path to ruin, I can tell you what finally pushed me over the edge. It was Week 13, the final push for the fantasy playoffs. A win meant playing the worst team in the playoffs. A loss meant facing my best friend’s
Local council buys farm to build new purposed bridge
Congressman discusses US immigration policy reform
BY ELI MURRAY STAFF WRITER
Representative talks about new memoir BY TAYLOR ODISHO STAFF WRITER
U.S. Rep. Luis V. Gutierrez, D-Chicago, was the first Latino elected into Congress from the Midwest. He came to Gregory Hall on Tuesday to talk to hundreds of attendees about his views on immigration reform and to promote his memoir, “Still Dreaming: My Journey from the Barrio to Capitol Hill.” “Barrio” means neighborhood in Spanish. Gutierrez was born in Chicago in 1953 and was raised in the Lincoln Park neighborhood. After his first year in high school, his family moved to Puerto Rico, but Gutierrez eventual-
ZACH DALZELL THE DAILY ILLINI
Congressman Luis V. Gutierrez addresses immigration reform and his recently published memoir “Still Dreaming: My Journey from the Barrio to Capitol Hill.” Tuesday in Gregory Hall. would be sitting across the table from the president in the Oval Office,” Gutierrez said. After working these jobs, Gutierrez worked as a Chicago Public School teacher and then at the Illinois Department of Children and Family Services. He and his wife eventually saved enough money to buy a “bungalow,” they had a daughter and he was happy.
ican politician. Epton lost, and Washington went on to be the first African-American mayor of Chicago. “I’m always happy about those guys that showed up at my door with that racist attitude,” Gutierrez said. After that day, Gutierrez made a vow to stay connected to his community, and once he made
Urbana Department of Public Works signed an agreement on Oct. 23 to purchase 16.96 acres of land from the owners of Heimburger Farm near the 4800 block of North Lincoln Avenue. The land is to be used in the construction of the Olympian Drive project. Once completed, the project will connect Olympian Drive with North Lincoln Avenue just west of the purchased tract of land . The project includes a bridge spanning five railroad tracks, which are owned by Illinois Central Railroad Company. “This is a project that was approved many years ago,” said Urbana Mayor Laurel Prussing. The land was purchased for $35,000 per acre or $593,600 in total. Bill Gray, director of public works, said the pur-
ing to a memo from the Department of Public Works. “The subject tract is necessary for use as a borrow pit for clay material to build the east bridge cone or embankment for the proposed bridge over the Illinois Central Railroad tracks,” according to the memo addressed to the City Council. Once the clay is taken from the nearly 17-acre property, it
will become a regional detention basin to collect run-off water. The project will allow motorists a new route of traffic and commerce, Gray said. Construction is slated to begin sometime next year, contingent on the Illinois Commerce Commission’s approval for the bridge. Until then, the
SEE HEIMBURGER | 3A
Proposed construction to connect Olympian Drive and North Lincoln Avenue The purchase of the Heimburger tract allows Urbana to continue with plans to begin construction projects on Olympian Drive and North Lincoln Avenue. NORTH LINCOLN AVENUE
PROJECT A PROPOSED BRIDGE
the daily illini, web Miscellaneous web projects. Completed fall / winter 2013. salary guide Worked with News apps developer to create a searchable database of all UIllinois faculty salaries.
the217.com Icons to designate specific event types on the websiteâ€™s calendar.
mediaplanet u.s.a. Print design. Completed summer 2013. viva Tierra organic Print advertisement published in Mediaplanet supplement featured in The Seattle Times.
eddies award show invitations THE
EDDIES Mediaplanet Canada Friday, July 19, 2013
Mediaplanetâ€™s Editorial & Design Awards
EDDIES Mediaplanet new York Wednesday July 17, 2013 at 4:30 pm
Mediaplanetâ€™s Editorial & Design Awards
anthem films Print and web design. Completed 2012-2013. desert girls Movie poster designed for Zoo Brazil short.
ANTHEM FILMS :*DJAY BRAWNER “DESERT GIRLS” MARTA OK ANNIE READ ZOO BRAZIL TRAVIS YOUNG JED HENRY / JET DUNCAN eCHRIS RODRIGUEZ f ROBERT WISE g BRYANT JANSEN c ZOO BRAZIL jDJAY BRAWNER HEATHER BAKER /DAVID JOHNSON
We came as romans: endless roads Movie poster designed for documentary.
nuubia san francisco Print and web design. Completed summer 2013.
2013 catalog Showcase of company’s luxury chocolate products and ordering information.
HALF SPHERE BONBONS Signature Award-Winning Chocolate Bonbons that will forever redefine how your guests experience chocolate.
2013 CATALOG Ultra premium, locally-made, artisan chocolates for the discriminating palate. PURE, MELT IN YOUR MOUTH PERFECTION. Alexandra Saunders, CEO
email@example.com NUUBIA CHOCOLAT
5673 W. Las Positas Blvd. Suite 220 Pleasanton, CA 94588 ORDERS
firstname.lastname@example.org 925.463.0226 ONLINE
BU L K Half Spheres can be purchased in bulk boxes of 5 trays for a total of 140 pieces. Each tray contains 28 pieces. 3 different flavors — • Fresh squeezed lime juice and vanilla chocolate ganache • French caramel infused with pineapple and almond praline • Dark silken ganache made from Fortunado Criollo Peruvian chocolate
AM E N IT IE S 9-piece Luxury Box of Half Spheres (6.34 ounces).
3 pieces each of each of the 3 different flavors listed above Minimum Order — 2 bulk boxes
Packaged in a luxury gift box designed to enhance the “Wow!” experience. Perfect for your VIP Guests’ special corporate occasions and events, wine and chocolate pairings.
BONBONS BULK Individual bonbons can be purchased in bulk. Each tray of enrobed bonbons contains 50 pieces. 5 trays per bulk box — a different flavor for each tray.
A M E N I TI E S Boxed as 9, 18 or 27 pieces 9-piece Luxury Gift Box
• 1 tray made of 9 enrobed ganache bonbons or 9 enrobed praline bonbons 18-Piece Luxury Gift Box
Assortment of 18 different Bonbons. 2 Layers: • 1 tray made up of 9 silken ganache bonbons • 1 tray made up of 9 praline bonbons
NUUBIA 2 0 1 3 C ATA LO G
27-Piece Luxury Gift Box
Ganache/Pralines/Half Spheres, 3 Layers: • 1 tray containing 9 ganache bonbons • 1 tray containing 9 praline bonbons • 1 tray containing 9 extraordinary half-spheres Minimum Order — 2 bulk boxes Tasting Notes — Delicate. Nuanced. Pure. Balanced.
Delicious paired with fine Pinot Noir, Sparkling, Cabernet Sauvignon. Packaged in a luxury gift box designed to enhance the “Wow!” experience. Perfect as corporate gifts and thank-you gifts that will impress.
*For the complete catalog, visit issuu.com/euniekim/docs/catalog.
BULK Mendiants can be purchased in bulk in trays of 28 pieces. 4 trays per bulk box, for a total of 114 pieces per bulk box. Luxury Gift Box
• 2 Layers • 18 pieces These delectable tiles of Piedmont hazelnut praline tiles are enrobed in a thin layer of fine dark chocolate, then topped with a caramelized whole Piedmont hazelnut, roasted Sicilian pistachio and candied French orange. Tasting Notes — These are amazing bites of pure
bliss, especially when paired with a beautiful sparkling wine or Pinot Noir.
hang out for orangutans Poster promoting benefit event in collaboration with Orang Utan Republik Foundation. DID YOU KNOW THAT BUYING FINE CHOCOLATE CAN HELP ORANGUTANS?
HANG OUT FOR
O R A N G U TA N S
THE BATTLE to save the closest relative to man is reaching crisis point. The orangutan species faces extinction due to rapidly expanding palm oil plantations and habitat loss in Borneo and Sumatra, South East Asia. HANGOUT FOR ORANGUTANS is a world tour to raise global awareness and become more informed about the dire situation orangutans are facing and what we as consumers can do about it.
JUNE 27, 2013 7:00-9:00 P.M. NUUBIA CHOCOLAT 5673 W. LAS POSITAS BLVD. SUITE 220, PLEASANTON, CA 94588
R.S.V.P. PRIYA@SANCTUARYANDGRACE.ORG PHOTOS COURTESY OF FLICKR USERS ADAM_INGLIS, GREENCOLANDER, ESCHIPUL, LIP KEE, AND DANIEL KLEEMAN. USED WITH PERMISSION WITH CREATIVE COMMONS LICENSE
signage Welcome sign for company event at The Ritz-Carlton, San Francisco.
product design Process book highlighting design process. Completed fall 2013.
kic A stylish, portable laptop cleaner for busy young adults. Utilizes UV technology to zap germs.
inspiration Versatility In addition to portability and ability to kill germs from laptop surfaces, the product’s functionality should be extensive serve more benefits for the user.
The user should foster an attachment to the product.
While the target audience is for people that are more successful and well-off, the price of this product should be reasonable.
The product should cost close to its worth, justifying the perfect balance between quality and expense.
The product is steady balance between versatility, pricing, and efficiency. Most importantly, it is not overrated or unjustly expensive.
Cleaning your laptop surface should be a quick and easy task. The product should be straightforward to use and small enough for the user to carry in their bag.
The product should be designed simply and straight-forwardly for the user.
The product must thoroughly and safely kill harmful pathogens. Ideally, the solution should prevent germs from accumulating on the surfaces, as well as kill the germs present on the surfaces.
TARGET AUDIENCE USER PROFILE
“dirty qwerty” In a jaw-dropping London office study, a keyboard was found with 150 times an “acceptable limit” of bacteria — enough to induce “Qwerty Tummy,” or an upset stomach in a human being. Eye-opening statistics such as these indicate that humans are at a severe risk for illnesses, as dirty laptop surfaces enable us to become germ-transmitting machines.
Your keyboard is
Laptop surfaces contain
Alcohol only removes
E.COLI & STAPH
than a toilet seat
keep your laptop clean
bacteria and pathogens
from laptop surfaces
How can we motivate people to clean their laptops thoroughly and frequently?
“My laptop isn’t that dirty.” “I don’t need to clean my laptop.” “I don’t need to wash my hands.” “The germs on my laptop aren’t considerable.” “Eating food while using my laptop isn’t a big deal.”
*For the complete process book, visit issuu.com/euniekim/docs/kic_processbook.
Male & Female Ages 22-35 Middle-upper class individuals $45,000+ individual annual income Living in urban, suburban homes Successful professionals Ambitious in respective fields Spend over 5+ hours on computer Always busy, packed schedule Travel frequently
FOCUS GROUPS Multitaskers — known for eating, texting and Facebooking simultaneously due to limited time workaholics — spend long hours in front of their laptops, hard to focus on anything else early adopters — seek out the latest technology and products, in tune with the economy and market
thank you for your time and consideration. see more work at euniekim.com email@example.com 630.362.5445
Published on Jan 13, 2014