Page 1

“There’s nothing like it. It gets in your blood and you can’t get rid of it.” Sir Peter Blake

2017–18

2014–15

2008–09

2005–06

2001–02 1997–98

Volvo Ocean Race

Race Report

2011–12


Perceived

Measured

The purpose of the Race Report is to align the perceived, measured and real results of the Volvo Ocean Race’s reach and impact for existing and new stakeholders.

150

The Race

4

Accredited Media

154

2014-15 in Numbers

4

Race Platforms

158

The Volvo Ocean Race

6

The App

158

The Experience

8

volvooceanrace.com

160

Guest Experience

8

Tracker

162

Pro-Am Racing

16

Game

163

Leg Jumper

18

China

164

Spectator Boat

20

Team Media Value

166

Arrivals

22

Team Media Overview

168

Boat Tour

24

Building Personalities

171

Guided Tour

26

Abu Dhabi Ocean Racing

173

Award Nights

28

Team Alvimedica

174

Brand Ambassadors

30

Team Brunel

175

Doing Business

34

Dongfeng Race Team

176

Internal Engagement

40

MAPFRE

177

B2E Case Study: Brunel

42

Team SCA

178

B2E Case Study: Robeco

43

Team Vestas Wind

179

The Conference Call: MAPFRE

44

In the Sports World

180

Race HQ

46

Celebrities

182

Volvo Ocean Race Museum

50

Corporate Social Responsibility

186

Race Control

52

Save the Oceans

186

The report summarises key findings from the global research programme for 2014-15 as well providing a description of the key assets and values related to the race.

Risk Management

54

The Academy

192

The report delivers data relating to the media reach and original, objectively derived insights into the values associated with the Race as well as the impact on stakeholder brands. Data detailed in this Race Report was collected between October 2014 and July 2015. Published by: Volvo Ocean Race S.L.U. October 2015

Branding

56

Volunteers

196

Your Colours

60

Making Waves

198

You are the Team

62

Economic Impact

200

Marketing Activation

64

Alicante

202

Target Group

70

Abu Dhabi

204

Auckland

Global

72

The Boat

74

Racing

206

One-Design

76

History

212

The Boatyard

78

216

12 Round the World Races

205

Race Village

80

Innovation

218

Race Village Visitors

82

Data

220

Race Village Activation

88

Methodology and Data Credentials

228

Entertainment

96

2017-18 230

3D Maps

100

Content Factory

110

Media Machine

112

Onboard Reporter

114

Media House

232

120

Television

122

Online News

132

Social Media

140

Instagram

141

Facebook

142

Multi-Platform Video

144

YouTube

145

Twitter

146

147

Periscope

Our Team

1

148

Print

Volvo Ocean Race

Real

Photos

Contents

Contents


3

Abu Dhabi Ocean Racing celebrating as overall Race winners in Gothenburg.

Volvo Ocean Race

2

Photo: Ainhoa Sanchez


16,326

4,197

(

(

(

(

221%)

12%)

16%)

42%)

19

6+

countries represented by sailors onboard the Volvo Ocean 65s 5

nationalities onboard the winning boat Abu Dhabi Ocean Racing on any Leg 5

corporate guests 6

Race Village visitors 8

daily average Race Village visitors 8

accredited media representatives 10

82%

6 of 7

2,451

€ 47.5M

69,032

113

1.2M

7,663 hrs

1.7B

(

(

of the Race’s core fans are ABC1 social class 2

teams won an offshore Leg and an In-Port Race 5

(

58%)

average team media value 2

online news articles 3

5

2.4M

Photo: Riccardo Pinto

4

70,471

countries with online news coverage 3

182B

49.9M

391k

(

(

(

141%)

524%)

111%)

(

potential cumulative audience from online news articles 3

video views on YouTube and Facebook combined 7

app downloads

€ 293M

€ 48.4M

4,874

(

(

TV publicity value 4

36%)

minutes streamed live from the boats via satellite 5

print publicity value 2

487%)

Facebook fans

7

€ 89.3M

economic impact though GDP increase in Spain 1

59%)

of TV coverage

4

16,355

business guests have visited the Volvo Ocean Race headquarters since its opening in 2010 6

7%)

cumulative TV audience 4

269 days

length of the event from the opening in Alicante to the Awards Night in Gothenburg

Sources: 1 PwC 2 Repucom 3 Meltwater 4 Repucom, Teletrax 5 Volvo Ocean Race, Race Control 6 Volvo Ocean Race HQ & Museum 7 Facebook Insights, YouTube Analytics 8 Volvo Ocean Race Events/Local Host Port teams 9 Parse 10 Volvo Ocean Race Media Centre/Accreditations system Percentage comparison is with the 2011-12 Race.

The Race 2014-15 in Numbers

27%)

9

Crowds cheering for Team Alvimedica arriving as the first boat for the pit-stop in The Hague at 2am Friday June 19, 2015.

Volvo Ocean Race

The Racein Numbers 2014–15

guests onboard for Pro-Am, In-Port Races and Leg starts 6


The 2014–15 Race route

7

6

The Volvo Ocean Race is a race around the world for professional sailors and a nine-month human adventure. It’s commonly regarded as the world’s longest and toughest sporting event, with sailors battling the elements in a test of teamwork, skill and endurance.

Gothenburg SWE

Abu Dhabi UAE

Lisbon POR

Sanya CHN

Auckland NZL

Itajaí BRA

No single athlete has ever won the Triple Crown of all three events over the course of a career. There is no prize money for winning the Volvo Ocean Race, just the prestige of fulfilling your dream and overcoming sailing’s ultimate challenge. Sailors can expect to face waves as high as four-storey buildings, winds of up to 70 knots and extremes of temperature that range from numbing cold to searing heat.

Each circle in the Volvo Ocean Race trophy represents an edition of the Race.

Photo: Ainhoa Sanchez

Photo: Matt Knighton

The trophy will grow over every edition and ultimately become an engineering challenge – just like the Race it represents.

The teams are at sea for weeks at a time and crews operate a 24/7 watch system. Sailors typically sleep no more than one to three hours at a time.

The Race The Volvo Ocean Race

Photo: Yann Riou

The Volvo Ocean Race is one of sailing’s three most prestigious events, along with the Olympics and the America’s Cup.

Photo: Amory Ross

Cape Town RSA

Even the most simple tasks, like brushing your teeth, can become a challenge.

The boats are monitored for safety from Race Control, but the racing is completely unassisted. No assistance is allowed from their onshore operations – meaning the sailors are on their own out on the ocean.

Volvo Ocean Race

It is the symbol of a great many sacrifices made by a great many sailors over the years.

Photo: Ainhoa Sanchez

The Volvo Ocean Race

The Hague NED Lorient FRA

Newport USA

Alicante ESP


9 The Experience Guest Experience

Photo: Matt Knighton

Abu Dhabi Ocean Racing skipper Ian Walker gives a guest a high-speed afternoon to remember in one of the Pro-Am Races in Cape Town.

Volvo Ocean Race

Guest Experience

8

Key to the Volvo Ocean Race client experience is the thrill of being behind the scenes, out on the water and competing alongside the sailors at one of the Race’s global destinations.


11 Photo: Ainhoa Sanchez

Photo: Ainhoa Sanchez Photo: Marc Bow

Photo: Amalia Infante

Photo: Ainhoa Sanchez

10

Morning

Boat tour in Newport with Team Alvimedica crew member Mark Towill, who gives a first-hand account of life onboard during the Volvo Ocean Race.

Abu Dhabi Ocean Racing skipper Ian Walker poses with a guest.

One by Jamie Oliver provided guest catering round the world.

Sailors mingle with guests during the Pro-Am prizegiving and After Sail party in the Sailors’ Terrace.

Enjoying the Azzam Lounge hospitality during the Abu Dhabi stopover.

Photo: Amalia Infante

Race CEO Knut Frostad talks to UN representatives about the business aspects of Volvo Ocean Race, in a session hosted by Maersk Line in Newport.

Photo: Ainhoa Sanchez

Photo: Amalia Infante

Volvo Ocean Race Commercial Director Karin Bäcklund addresses guests from Volvo Car Group at the Volvo Pavilion.

Nick Bice, head of the Boatyard, takes Samsa maritime students behind the scenes to show the composites/boat-building container.

Volvo Ocean Race

Photo: Marc Bow

Photo: Amalia Infante

An intimate Q&A with Rob Salthouse from Team Vestas Wind in Auckland.

Breakfast at the Boatyard before the Alicante In-Port Race. The sailors talk about the upcoming racing, and take guests behind the scenes to see where the boats are serviced and repaired.

The Experience Guest Experience

12.00

Photo: Amalia Infante

9.00


13

Champagne at the Sailors’ Terrace VIP lounge.

Guests enjoy the sailing and the catering onboard their spectator boat during the Alicante In-Port Race.

ďżź Socialising with Ian Walker, skipper of Abu Dhabi Ocean Racing.

Guests step out of a Volvo Ocean Race-branded Volvo courtesy car at the entrance to the Awards Night ceremony.

21.00

Photo: Amalia Infante

Photo: Ricardo Pinto

Photo: Billie Weiss

13.00

Guests enjoying the Gothenburg Awards Night gala dinner.

The Experience Guest Experience

Views from the front row for guests onboard the Volvo Ocean Race VIP spectator boat in Cape Town.

Photo: Billie Weiss

Photo: Lucy Toms

Photo: Marc Bow

Photo: Amalia Infante

Photo: Amalia Infante

12

Afternoon

Guests enjoy the live entertainment at an Awards Night dinner.

Volvo Ocean Race

Volvo Ocean Race RIB experience during the In-Port Race in Gothenburg.

Photo: Carmen Hidalgo

Guests from Team Vestas Wind onboard the Volvo Ocean Race VIP spectator boat in Cape Town.


15

A key platform for our sponsors and partners to give their guests an unforgettable, money-can’tbuy experience, the Volvo Ocean Race hosted more than 70,000 corporate guests in 10 Race Stopovers and one pitstop in 2014-15. That’s three times as many guests as in the previous edition – and proof that global business is at the heart of what we do.

Corporate guests per stopover 19,218

2011–12 2014–15

20,000

14,234

15,000

10,548 10,000

5,226

5,137

Spectator boat experience Guests have a front row seat as the sailors do what they do best – sail these boats fast! A hospitality boat or a RIB is the the best way to get a perfect view of the action, as it happens.

Corporate Sailing Clients can get a real taste of life on the water with a trip on the team’s Volvo Ocean 65. These are bespoke events which can be designed around the existing experiences – for example, many teams choose to generate pre and post-race programmes.

Awards Night At each stopover there is an Awards Night dinner. Teams, sponsors, partners and the media are invited, to celebrate the results of the previous leg, the work of the Onboard Reporters and the closing of another stopover.

Arrivals This is one of the most VVIP experiences in sport. Guests jump in the RIB with Volvo Ocean Race management and head out at full speed to greet the sailors as they’re racing to the finish line.

Visit a Volvo Ocean 65 Guests can see where these adventurers sleep, eat, shower and work. Onboard the Volvo Ocean 65, the guests receive a guided tour from the sailors themselves. Could you live and race in these conditions?

Race Village Guided Tour This is a chance to go behind the scenes of the Boatyard, as the team of experts test and tweak the boats around the clock to ensure they’re performing at their best. In a race this close, every second counts.

Pre and post-event sailing: • SCA had 800 corporate guests sailing pre-race. • Team Vestas Wind and Dongfeng Race Team raced from Gothenburg to Copenhagen after the end of the Race, with a handful of carefully selected guests onboard.

32 10 10 2,451 960

1,999 2,313 1,884

0

Alicante

Cape Town

3,494

2,837

2,537 1,856

797

635 Abu Dhabi

Sanya

4,207

Auckland

Itajaí

2,252

2,836

1,788

Miami1 & Newport

1,382 Lisbon

Lorient

The Hague

Galway1 & Gothenburg

Source: Volvo Ocean Race and stakeholders 1 Miami and Galway were stopovers in the 2011-12 Race.

“The first turn of the grinder was slightly nerve-wracking. ‘Keep going!’ cheered the crew. Next, it was my turn to step up to the helm. ‘Just steer the boat like a car,’ skipper Chris Nicholson advised me.” Amie Trewin, MUSTO guest onboard Team Vestas Wind

Corporate guests, total

+221%

Guest onboard 70,471

+58%

2,451

1,556 21,950

2011-12

2014-15

Source: Volvo Ocean Race and Stakeholders

2011-12

2014-15

1 Pro-Am Races, In-Port Races Leg starts (not including individual corporate sailing sessions) Source: Volvo Ocean Race and stakeholders

The Experience Guest Experience

Leg Start Jump At each Leg Start, very special guests get to leave the dock on one of the Volvo Ocean 65s as the sailors begin the next leg. But those who do go should be warned: you’ll have to jump – there’s no turning back!

Pro-Am Races Guests can feel the thrill of racing onboard a Volvo Ocean 65. A number of these events take place throughout the Race. Help the sailors to race the boat fast by grinding and trimming. You might even get to drive the boat!

4,376

4,296

Pro-Am Races

In-Port Races

Leg starts

Guests onboard medals were handed over to participating guests for claiming top three positions in the races

Team Vestas Wind VIP Guests during the Pro- Am Race in Cape Town.

Volvo Ocean Race

In-Port Race Series At each stopover the teams compete in a one-hour inshore race. Points count towards the In-Port Race Series trophy, and also act as a tie-breaker for the overall Race trophy. A few lucky guests can join the sailors as passengers onboard.

5,000

Photo: Brian Carlin

14

Volvo Ocean Race Guest Experiences


17 The Experience Pro-Am Racing

Photo: Francisco Vignale

MAPFRE guests and sailing crew celebrate after completing their Pro-Am Race.

Volvo Ocean Race

Pro-Am Racing

16

“Amazing! Amazing! I was lucky enough to be able to drive. It was a once in a lifetime experience! I’ll be telling my family all about this, and everyone at the office!” Morten Lehmann, Maersk Line guest after taking part in Pro-Am Racing in Lisbon.


19 The Experience Leg Jumper

Photo: Marc Bow

Volvo Ocean Race

Leg Jumper

18

Guests onboard for Leg Starts jump from the boat as they reach the end of the in-harbour course. Some go for style – some aim for the spectacular. Here, Dom Joly chooses the latter option as he jumps from Azzam in Itajaí. 


21 The Experience Spectator Boat

Photo: Ricardo Pinto

Volvo Ocean Race

Spectator Boat

20

Enjoy a front-row seat on a spectator boat as the Volvo Ocean 65s battle it out for every inch on the water.


You jump in the RIB and go hurtling out into the distance. The wind whistles past your cheeks. And then, you spot it – a light in the distance.

23

The ultimate VVIP experience is the chance to go out on the water and enjoy the thrill of meeting the boats at the finish line, after the exhausted sailors have completed weeks racing at sea.

Imagine this: it’s pitch black, the dead of night. After a 2am wake-up call to tell you the boats are on the horizon, you’re up, dressed and full of excitement (and coffee).

They wave, and smile. You’re so close you can shout to the boat, still racing full speed towards the finish line. These offshore heroes, for so long cut off from civilisation, are about to be greeted by a carnival atmosphere. And you’re the first to welcome them back.

Photo: Ricardo Pinto

Volvo Ocean Race

The Experience Arrivals

There’s a buzz in the air, cutting through the silent crush of the waves. As you get closer, you can clearly see the sailors’ faces – bleary-eyed but beaming; exhausted but excited.

Arrivals

22

“You could really feel the joy of a hard-fought victory, a triumph over nature and a series of setbacks. The seemingly weightless boat, the eery silence on the water, the fight for every gust of wind. And the mainsail – emblazoned with the company name, ‘Brunel’ – against the rising Lisbon sun... To me, it was something purely magical.” Jan Arie van Barneveld, CEO Brunel


25 The Experience Boat Tour Volvo Ocean Race

Boat Tour

24

Photo: Amalia Infante

MAPFRE skipper and Olympic gold medallist Iker MartĂ­nez talks about decision-making parallels between the corporate and sailing world during a guided tour onboard the MAPFRE Volvo Ocean 65.


27 The Experience Guided Tour

Photo: Ainhoa Sanchez

Volvo Ocean Race

Guided Tour

26

H.R.H. Crown Princess Victoria of Sweden arrives at the Lisbon Race Village and is given a guided tour by Race CEO Knut Frostad.


29 The Experience Awards Night The Gothenburg Prizegiving gala dinner.

At each Awards Night, sailors, sponsors, partners, media and stopover guests are invited to join together in a celebration of the achievements of the previous leg. Hosted by our Race MC, each event features live entertainment, videos, music and cuisine unique to the local culture.

Photo: Carmen Hidalgo

Volvo Ocean Race

Awards Nights

28

“The Awards Night is a real spectacle with a fantastic atmosphere. It is full of emotion and the whole Race family comes together. It’s truly a night to remember!” Yan Lefort, Sponsorship Manager IWC Schaffhausen


31 The Experience Brand Ambassadors

Photo: Victor Fraile

Dongfeng Race Team’s Swedish watch captain, Martin Strömberg, presents his experiences in the Dome at the Gothenburg Race Village.

Volvo Ocean Race

Brand Ambassadors

30

“To have Martin Strömberg address our clients in Gothenburg was incredibly impactful. He captured his audience with gripping stories about the Southern Ocean, and made them reflect on parallels in leadership and teamwork in sailing and business. Our customers were simply blown away.” Alain Visser, Senior Vice President of Marketing, Sales and Service at Volvo Car Group


Sailing onboard the Volvo Ocean 65s in Pro-Am races, In-Port races, Leg Starts and corporate sailing days with the sailors who actually race around the world. Join the sailors around the table for lunch at their team base

Mingling with the teams during the Pro-Am After Sail party in the Sailors’ Terrace

Management/ Leadership presentations from skippers during Stopover

Guided tours onboard from the skipper, navigator or a crew member

Keynote presentations to clients or employees at your HQ

Sitting with sailors and/or the skipper at their Awards Night table

Short talks/ appearances from sailors at product launches/ events

Behind-the- scenes tours of the team base with the shore manager Q&As with a sailor or team member on the docks in the Race Village

Skipper Chris Nicholson and Watch Captain Rob Salthouse from Team Vestas Wind with Vestas and Powerhouse guests at the Abu Dhabi Awards Night.

Dongfeng Race Team skipper Charles Caudrelier trying his skills at the Dongfeng factory in Shiyan, China. 500,000 Dongfeng employees listened to his story on the internal TV channel while Charles and members of the team visited the factory.

Photos: Stefan Coppers, Corinna Halloran, Sam Greenfield, Amory Ross, Matt Knighton, Brian Carlin

Volvo Ocean Race

Photo: Dongfeng Commercial Vehicles

Abu Dhabi Ocean Racing crew member Justin Slattery of Ireland sharing a smile with a fan in Itajaí.

The Experience Brand Ambassadors

Their profiles are as global as the Race itself. In 2014-15 there were 19 nationalities among the crews – and six among the skippers alone.

Photo: Buda Mendes

They are skilled storytellers with open attitudes – and have access to great multimedia material to illustrate their presentations as they speak to corporate guests and employees about their experiences.

33

Volvo Ocean Race skippers and crew are accessible to sponsors and other stakeholders in a way that would be unthinkable in other major sports.

Photo: Warren Little

32

Meeting the Sailors


35 The Experience Doing Business

Photo: Ricardo Pinto

Volvo Ocean Race

Doing Business

34

“Our sponsorship in the Volvo Ocean Race fits perfectly in our strategy to offer an image of a global insurance company, with business in 49 countries, in the five continents.� Antonio Huertas, MAPFRE Chairman and CEO


37

Photo: Ricardo Pinto

“Our guests came as clients and left as friends” Javier García de Vinuesa, Head of US Offshore, Robeco Miami B.V. The Leg 7 prizegiving held in the Samsung Business Lounge.

Day 1 • Extended breakfast in an informal setting – for an executive or board meeting, for example • Volvo Ocean 65 and Race Village tour • Pro-Am Racing including After Sail party in the Sailors’ Terrace • Awards Night

Day 2 • Breakfast meetings • Business sessions – product launch, technology showcase, etc • Informal sales discussions • In-Port Race departure ceremony including sailors’ parade • In-Port Race experience from spectator boat or RIB

Volvo Car China seminar in the Boatyard during the Sanya stopover.

The Experience Doing Business

Mirella Vitale, Vice President of Global Marketing at Vestas Wind Systems, chats to guests in the Sailors’ Terrace.

“Giving our partners a chance to take part in the Race as well as take a look behind the scenes, meet some crew members and give them a once in a lifetime experience has secured greater collaboration, commitment and loyalty for years to come.” Paul Jona, Senior Vice President at Cobham SATCOM

“The social networking creates long-term relations that bring customers closer to Volvo. This is the perfect arena where customers can meet each other and discuss business opportunities and future co-operation, and Volvo is the manufacturer that brings them together.” Waldemar Andre Christensen, National Vehicle Sales Director, Volvo Trucks Norway

A unique open-air setting for a private dinner for GAC Pindar at the Sailors’ Terrace.

Volvo Ocean Race

Photo: Ricardo Pinto

Arrivals Evening • Welcome reception at hotel by company CEO • Private dinner at the Sailors’ Terrace including a Q&A with one of the sailors

The Samsung Business Lounge hosted 10,585 business guests during the Lisbon stopover. The lounge offered front-row seats overlooking the racecourse and the Race Village, business suites, a full bar and catering service and a range of activities including Q&As with sailors. The Lisbon Awards Night was also hosted in the Samsung Business Lounge.

Photo: Amalia Infante

With a programme designed around you and your guests, there is plenty of opportunity to get to know each other in a relaxed and casual environment. A typical guest experience may look something like this:

The average length of stay at the Volvo Ocean Race for corporate guests is 48 hours, with a programme that makes for an exhilarating experience, while still leaving plenty of time and space for business activities and relationship building.

Photo: Marc Bow

36

48 Hours Together


• Board meetings • Executive management meetings • Partner conferences • Client seminars • Media events • Product launches • Brand presentations • Product demonstrations and testing • Technology showcases

The Volvo Ocean Race’s flexible, innovative and truly global business platform translates into measurable results for stakeholders.

Examples of Volvo Car Group’s and Volvo Group’s business results

900 units 41,000 units

The number of limited edition ‘Volvo Ocean Race’ trucks sold so far The number of ‘Volvo Ocean Race’ limited edition cars Volvo Car Group expect to sell. This accounts for nearly 10% of the annual sales for Volvo Cars1

Photo: Marc Bow

Business is not just an afterthought at the Volvo Ocean Race – the opportunities for client and corporate activity are woven into the fabric of this event. The global nature of the Race takes people around the world to meet their clients face to face for activities that include:

Business Results

39

The Race provides an arena for pre-planned business programmes for stakeholders. Whether that’s through specially-built pavilions, product launches, training days or meetings, the limit is your imagination. You have the platform and you can customise your presence.

Photo: Jenny Björnse

38

Business Activation

“I wish I could do as much business in my office at home as in the Sailors’ Terrace in the Volvo Ocean Race. From impromptu meetings through to important private dinners this was the place to be.” Andrew Pindar, GAC Pindar Schouten Global is a global learning and development company and one of the sponsors of Team Brunel. Schouten hosted 902 guests in leadership seminars during the 2014-15 edition. Keynote speakers included the Volvo Ocean Race management, Team Brunel crew members and Anje-Marijcke van Boxtel, team coach and an expert on leadership, teamwork and coaching. Schouten Global published a special edition of its book, ‘Improving Teams’, for the Volvo Ocean Race. The book uses real life case stories and images from the Race and insight from Schouten Global and Team Brunel coach

Anje-Marijcke van Boxtel. Team Brunel skipper Bouwe Bekking and the Volvo Ocean Race’s Knut Frostad and Tom Touber also made contributions based on their vast experience with the Race and with managing teams.

Volvo management at the Alicante Start Dinner in the Volvo Pavilion. Schouten Global’s activities during the 2014-15 edition led to

225 183 153 15 5

qualified contacts unique organisations concrete leads proposals deals

Examples of stakeholders’ business results

87% of SCA top leaders believe activities would lead to increased or new business 1.5% > 75%

x3 9.2 out of 10 84%

of Brunel’s clients indicated that these events had strengthened their relationship with Brunel the ROI on PR value for Powerhouse Vestas guest experience satisfaction score best ever net promoter score**

The edition is sold across a period of almost two years, which equates to 5% of the annual sales volume. ** Net promoter score is an internal Vestas variable to measure trade-fair and business to business activities.

1

Photo: Amalia Infante

increase on Dongfeng Trucks’ international sales during the race (Jan - June 2015)

Volvo Ocean Race

The Volvo XC90 launch event in the Volvo Ocean Race Museum in Alicante.

The Experience Doing Business

Photo: Marc Bow

Volvo Construction Equipment demonstration site during the Alicante stopover.


41

40

Volvo Ocean Race values overlap with those of our sponsors, and many of our stakeholders use the Race as a platform to activate their employees and drive internal pride within the company.

Teamwork To be in the same boat

Longevity 9 months + preparation = one fiscal year

Innovation Constantly evolving

Effort Giving your all

Flexibility Adapting to challenges and crises

Multicultural crew At least five nationalities per team

Brunel staff celebrating their team.

Volvo Ocean Race

Photo: Brunel

To be the best Set goals and achieve them

Internal Engagement

Diversity The characters that make a team successful

Photo: Brunel

Internal Engagement

Decision making Confidence in your choices


“After months of hard work, hundreds of emails and over a week coordinating more than 250 people in different activities in daily events with clients, we were really happy that everything went well. It was a great success and all of us are happy to belong to this amazing Robeco crew.” Pablo, Robeco employee

Increase employee engagement and international collaboration

Target:

75% of colleagues to be engaged in the Volvo Ocean Race

70%

agree/strongly agree that sponsoring the Volvo Ocean Race has enhanced their pride in the company

83.4% said ‘Very Positive’ when asked about the effect sponsorship of Team Brunel would have on the company. said they had the chance to build relationships with colleagues from other countries during the event.

98%

answered ‘Proud’ or ‘Very Proud’ when asked to what extent they felt pride in working for Brunel.

Sample size of Brunel staff survey: 800 employees

1

Brunel’s campaign ‘Drop A Buoy’ gave fans the chance to drop virtual support beacons along the Race route, with personal messages to the crew onboard. Designed primarily as a way to build brand awareness, it also engaged company employees and over 20,000 messages were sent to the team, cheering them on in their adventure around the world.

agree/strongly agree that sponsoring the Volvo Ocean Race has added value for Robeco

Results of employee survey with 410 respondents

1

Illustration: Robeco

96%

43

Staff survey results1

Staff survey results1

83%

Objective:

Internal Engagement

Brunel hosted 2,796 guests during the Race, primarily employees, in incentive programmes and events, such as seminars held at The Boatyard.

Robeco is an international asset manager and a co-sponsor of Team Brunel. The company undertook a range of activations at nine stopovers and a pitstop during the Race, while creating a game to increase employee knowledge of the event and inviting 420 members of staff to attend the pitstop in The Hague.

Volvo Ocean Race

Photo: Amalia Infante

‘Get Onboard’ was an internal, digitallydriven campaign to unite over 13,000 employees in Brunel’s offices around the world, promote the company’s sponsorship in the Race, and to boost pride among staff.

Photo: Team Brunel

B2E Case Study: Robeco

Brunel, the global recruitment company, targeted employees, clients and recruitment candidates with a series of marketing campaigns based around their participation in the Volvo Ocean Race.

Ad and illustration: Robeco

42

B2E Case Study: Brunel


Race Control

MAPFRE boat

45 Antonio Huertas, MAPFRE Chairman and CEO, talking live with Xabi Fernández.

Photo: Francisco Vignale

Internal Engagement Conference Call – MAPFRE

MAPFRE skipper and Olympic gold medallist Xabi Fernández addresses the company’s conference live from onboard the Spanish boat.

“Being able to incorporate a live link was something very special. This is about bringing together values that are shared by MAPFRE and an excellent crew, proudly carrying the name of our company worldwide.” “Thanks to the technology built into the boat, we were able to establish communication and arouse enthusiasm among the attendees. Having a conversation with Xabi live while sailing somewhere in the Indian Ocean is simply stunning.” Antonio Huertas, MAPFRE Chairman and CEO

Xabi’s live call with the MAPFRE conference.

Volvo Ocean Race

Live video and audio from MAPFRE was beamed via satellite to Race Control at Volvo Ocean Race HQ in Alicante and on to MAPFRE’s Headquarters for their annual conference in Madrid.

MAPFRE Headquarters

When: January 2015 Where: MAPFRE leaders conference, Madrid / the middle of the Indian Ocean Who: MAPFRE’s skipper Xabi Fernández and more than 1,000 MAPFRE executives What happened: The Volvo Ocean Race patched through the call using satellite communications technology. Skipper Xabi Fernández was able to chat informally with members of the MAPFRE management team via video link presented on the big screen.

More than 1,000 MAPFRE senior executives attend the company’s annual meeting in Madrid.

Photo: MAPFRE

That’s what happened when we connected a MAPFRE Leaders’ Conference with the team’s skipper Xabi Fernández, 10,000 miles away in the middle of the Indian Ocean.

Tracking your boat’s progress can be a great team building exercise for big companies. But if following the Race from the comfort of your laptop or smartphone is one thing, imagine being able to actually speak to those sailors in real time as they race around the world.

Photo: MAPFRE

44

The Conference Call MAPFRE


47 Race HQ

Photo: Ainhoa Sanchez

Volvo Ocean Race

Race HQ

46

Volvo Ocean Race HQ, Alicante.


159

Number of business events since 2010

16,355

Number of business guests since 2010

The waterfront site houses the Volvo Ocean Race Museum, meeting rooms, event spaces and Race Control, from where we track the boats 24/7.

49

Photo: Ainhoa Sanchez

48

The state-of-the-art Race headquarters in Alicante forms an innovative, adaptable space that is offered to our partners to use for meetings, events, product launches and campaigns. The Volvo Ocean Race Museum includes two open event spaces – the Skipper Room and the Regatta Room – in a unique setting.

Photo: Carmen Hidalgo

With rooms of 165m2 and 40m2, the spaces are ideal for product launches, exhibitions, training courses and presentations.

Photo: Volvo Ocean Race

Photo: Carmen Hidalgo

Above and right: Meeting rooms and event spaces feature free guest internet, up to 63” LCD and projector-cinema screens.

Race HQ Race HQ

For smaller meetings and workshops, the HQ has six available rooms, which can each seat between 10 and 20 guests.

Volvo Ocean Race

Left: Race HQ is based at the heart of Alicante’s redeveloped port area, a five-minute walk from the city’s main Esplanade. Alicante is one of Europe’s most popular tourist destinations.

Photo: Carmen Hidalgo

Above: The Race’s open plan office space has been designed to facilitate collaboration and innovation. Here, the communications department works around the clock to craft and deliver the latest content.

Photo: Carmen Hidalgo

Photo: Volvo Ocean Race

Below: Food for thought. With a restaurant above the Museum, we offer catering facilities and a large, private terrace overlooking the marina.


51

Photo: Ainhoa Sanchez

The Volvo Ocean Race Museum isn’t just the place where we celebrate the legends who made this round-the-world adventure. It’s also a premium event space put to regular use by Race partners and sponsors, and an increasingly popular local attraction that has pulled in over 14,000 school visits since 2013.

Photo: Ainhoa Sanchez

50

Volvo Ocean Race Museum

Museum visitors

The Volvo Ocean Race Museum is the most internationally visited museum in the region.1 According to Spanish Sports and Culture Ministry Statistics for 2012, average museums in Spain have 14.2% and in the Valencian Region 13.7% foreign visitors while the Volvo Ocean Race Museum had 40% foreign visitors.

Photo: Ainhoa Sanchez

1

With interactive installations, videos, games and the latest 360° virtual reality technology, the Museum gives a unique insight into what it takes to tackle the Race.

63,521

National 60%

International 40%

34,947

Race HQ Volvo Ocean Race Museum

The Museum has a 4.5 rating on trip advisor based on more than 200 public reviews.

8,251

Year 11

Year 2

Year 3

In Year 1 there was an entry fee; from July 2013 the entry has been free. Year 1: Jul 2012-Jun 2013 Year 2: Jul 2013-Jun 2014 Year 3: Jul 2014­-Jun 2015

1

Volvo Ocean Race

Photo: Ainhoa Sanchez

A state-of-the-art venue, the Museum has hosted a wide range of events, conferences and seminars including a Q&A with two of Spain’s London 2012 Olympic gold medallists, TEDx Talks and the official Volvo XC90 car launch.


53

All live video interviews are relayed through Race Control. Watch Producers work with Onboard Reporters to connect the boats with broadcasters and sponsors across the world.

Race HQ Race Control

The Race’s in-house media team run a watch system of their own from inside Race Control, monitoring all material from the boats 24 hours a day to help make best use of the multimedia content coming from the oceans.

Photo: Ainhoa Sanchez

Duty Officers monitor the fleet continuously in a 24/7 watch system – studying the telemetry data, the weather and staying in contact with relevant maritime organisations. In the event of a major incident, the Duty Officers can instigate detailed and well drilled crisis management procedures, calling in internal and external expertise as required.

Race Control has access to more than 100 variables from black boxes on the boats, including boat speed, angle of heel, sea temperature, wind speed and direction, and wave height. Telemetry data is updated every 10 seconds and distributed to race trackers, websites and apps.

Volvo Ocean Race

Race Control

52

Race Control is the nerve-centre of the Volvo Ocean Race operation. From this ‘mission control’, the boats are tracked for the entire time they are at sea via the Inmarsat satellite network, with safety the main concern for the Duty Officers who man the station 24/7.


The Race collaborates with security consultants and entities such as Control Risks on land and Dryad and MRCC among others on the water. Race Control and the Crisis Management Team (CMT) at Volvo Ocean Race headquarters coordinate strategies for how to avoid risks, and lead the response during crisis scenarios.

55

“Once you start sailing in over 50 knots it turns into a survival race. It’s good to see the organisation make this decision and keep people safe.” Ryan Houston, sailor, Team Alvimedica

of weather data was sent to the fleet from Race Control every day

Abu Dhabi Ocean Racing’s Phil Harmer completes some temporary filling work on Justin Slattery during the Race. A minimum of two of the sailors onboard must be trained as onboard medics prior to the start. Each boat carries more than 30 kilos of medical equipment, medicine and IV fluids supplied by the organisers. Using the Inmarsat communication satellite link, Race Control can put the onboard medics in direct contact with doctors at Derriford Hospital in the UK, who support the Race on a 24/7 basis.

Photo: Ainhoa Sanchez

Abu Dhabi Ocean Racing crew members during life raft training prior to the start in Alicante.

The Race CMT shares and develops its Crisis Operations Plan with all the teams, their sponsors and the host ports. One larger rehearsal with all teams takes place before the start and in each stopover the CMT rehearses likely scenarios on the upcoming offshore Leg and next stopover. Volvo Ocean Race CEO Knut Frostad discussing iceberg detection strategy with Abu Dhabi Ocean Racing’s onshore navigation and weather specialist, Marcel van Triest before the Southern Ocean leg from Auckland to Itajaí.

Being owned by Volvo, the Race has a very strong focus on crisis management, performance and delivery. Its vision is ‘prudent over-reaction’.

Volvo Ocean Race

Photo: Ainhoa Sanchez

Ian Walker and Roberto Bermúdez look at the latest ice information in the nav station between watches.

Race HQ Risk Management

25 MB

A weather model showing Severe Tropical Cyclone Pam as it reached the northern tip of New Zealand at the same time as the start was scheduled for Leg 5 from Auckland to Itajaí.

All sailors onboard the boats have to go through an extensive safety training programme that includes life raft training, medical training, fire and emergency communication. All of this is done using exactly the same equipment that is onboard the Volvo Ocean 65s.

telemetric data updates from each boat in the 2014–15 edition

When: March 15, 2015 Where: Auckland, New Zealand What: As Cyclone Pam swept through the Pacific, Race Management made the tough call to postpone the Leg 5 start by almost three days in order to avoid sending the fleet out into boat-breaking conditions.

Photo: Matt Knighton

1.2 Million

This includes constant weather analysis, iceberg detection, and monitoring of piracy and medical situations as well as local developments in the countries and locations visited by the Race.

Cyclone Pam: Case Study

Photo: Matt Knighton

Sailing is an inherently unpredictable sport and organising large stopovers and public events in 11 different locations around the world means having to be prepared for a large number of potential scenarios.

Animation: http://earth.nullschool.net/

Racing around the world, across four oceans and five continents, will inevitably put hazards into the path of the sailors. The Volvo Ocean Race takes risk management extremely seriously, working proactively to ensure that the whole organisation is drilled in multiple risk scenarios.

Photo: Ian Roman

54

Risk Management


Branding Team Vestas Wind’s mainsail and jib display a striking wind turbine design. The sails also display the company slogan.

Volvo Ocean Race

Branding

57

56

Photo:Ainhoa Sanchez


4% 18%

5%

Branding Space

8% 5%

28% Branding space allocated to Volvo Ocean Race (the background colour in these areas can be the sponsors’s preferred colour as long as it is a solid colour)

4%

Coachroof (5m2) 13%

Hatches and aft face of coachroof (2m2)

Source: IFM Sports Marketing Surveys, Team Brand Exposure Report, Oct 2012

Photo: Fransisco Vignale

Steering pedestals (0.2m2 each side)

Brand exposure analysis The percentages indicate the areas with highest potential for brand exposure on the boats, based on an analysis of three teams – Abu Dhabi Ocean Racing, PUMA Ocean Racing and Telefónica – during the 2011-12 edition. The percentages represent the average between the three teams, not counting Volvo Ocean Race branded areas. Colour scheme and graphics will impact as well as positioning.

13%

Photo: Yann Riou

Grinding pedestals (0.2m2 each side)

59

Branding Space

Mainsail (163m2 each side) Docking banner (30m2 each side)

J1 jib (138m2 each side) J2 jib (138m2 each side)

Helmets/hats/caps (no limit)

Interior branding on Dongfeng Race Team.

Coachroof and deck branding on MAPFRE. Photo: Ian Roman

Mast (9m2 each side)

Deck & cockpit (100m2)

Photo: Ainhoa Sanchez

Stern (5m2) A3 asymmetric gennaker (415m2)

Crew name and flag on the back

Branding

All trousers/shorts front and back (no limit)

Branding under the hull of Dongfeng Race Team.

Branding on the bowsprit on Team Brunel.

Daggerboards (1m2 each side) Under the hull (20m2) Inside the boat (16m2)

Hull (33m2 each side)

Bowsprit (0.2m2 each side)

Spectacular and detailed branding on PUMA Ocean Racing in 2011-12 showing some of the unlimited possibilities to apply graphics and branding on hull and sails.

Volvo Ocean Race

All jackets/vests/ tops front and back (no limit except race logo on the shoulders)

Photo: Sander van der Borch

58

The Volvo Ocean 65 is the ultimate sporting blank canvas – a billboard that travels the world. The boat features more than 1,500m2 branding space and when it comes to colours and graphic design, the only limit is your imagination.


61

60

Branding Your Colours Photos: David Ramos, Matt Knighton, Yann Riou, Ian Roman, Ainhoa Sanchez, Carmen Hidalgo, Victor Fraile, Buda Mendes, Brian Carlin, Marc Bow, Charlie Shoemaker, Ricardo Pinto

Volvo Ocean Race

Your Colours

The ability to implement your brand identity and colours across everything from team clothing to accessories, pavilions and boats, ensures a consistent and striking visual impact.


Close involvement Sponsoring a team allows you to be part of every key decision throughout the Race cycle.

Your ambassador Being this closely involved means that you can select and work with a skipper and crew who share your values and will work with you to promote your brand around the world.

63 TCA Abu Dhabi named their boat ‘Azzam’. The name of the team was ‘Abu Dhabi Ocean Racing’. ‘Azzam’ means ‘Determined’ in Arabic.

Branding You are the Team

Naming a boat is an age-old maritime tradition and in the Volvo Ocean Race it marks the beginning of a campaign promoting your brand and your name. Which other brand activation could have a godmother to officially start your campaign? Here’s a shot of Dongfeng Race Team naming their boat ‘Dongfeng’ at a ceremony in China.

China’s CCTV News and Spanish state broadcaster TVE report on MAPFRE’s victory in Auckland.

Photo: Sander van der Borch

A vital distinction from most other sports is that the teams and race boats are referred to by the sponsor’s name.

Volvo Ocean Race

You are the Team

Clarity With the Volvo Ocean Race, there are no legacy team names for your brand to compete against – so no risk of confusion for the media and fans.

Brand values With the Volvo Ocean Race, sponsors can build a campaign from the ground up based on what’s important to them – so your brand values are implemented from the moment the team is created. This can even include selecting the nationalities of the sailors, their ages and their profiles to suit your target markets

Photo: Ian Roman

Team naming rights The main sponsors own the boat and team name in the Volvo Ocean Race. That is extremely rare in professional sports with a global profile, and even more so when it comes to sports where teams rather than individuals are the focus.

Photo: Raf Sanchez

62

Main team sponsors in the Volvo Ocean Race are given full naming rights to the team and the boat for the entire Race cycle – an involvement with the team that runs much deeper than in other sports. You are the team!


Branding Marketing Activation Rory McIlroy celebrates his first ever hole-in-one during the Abu Dhabi HSBC Championship in January 2015, in front of the on-course Abu Dhabi Ocean Racing billboard.

Volvo Ocean Race

Marketing Activation

65

64

Photo: Andrew Redington, Getty Images, Abu Dhabi HSBC Golf Championship


67 Photo: Rick Tomlinson

66

Photo: Marc Bow

Multi-platform marketing activation by SCA

Team SCA planting trees with local community groups.

At the CEA 2015, SCA won the gold award for ‘Best alignment of brand values for a sponsorship activity’ for its year-long campaign to raise awareness of women’s health and hygiene issues and to support the empowerment of women.

• Volvo made company car arrange ments with a number of the Race stakeholders during the stopovers. • In addition to brand and product communication in the Pavilion, Volvo Car Group carried out 12,930 Park Assist demonstrations at the stop overs, and 1,958 Autonomous Parking demonstrations in Alicante, Sanya, Newport and Gothenburg.

• Launch events for the new XC90 were arranged in all stopovers, and over the second half of the Race, test-drives were carried out in Newport, Lisbon and Gothenburg.

Photo: Ainhoa Sanchez

SCA activated their campaign across multiple channels with a dedicated TV programme, online and social media execution, interactive competitions, sales promotions and product branding.

Yoga class outside the SCA pavilion during the Alicante stopover.

Photo: Rick Tomlinson

Volvo Car Group • Volvo Car Group hosted 7,442 corporate guests in the Gothenburg stopover. • The forecast of 41,000 units sold for the ‘Volvo Ocean Race’ edition car is an all-time high prediction and almost 300% higher than the 2011-12 Race.

Activations were aligned with in-store and online campaigns as well as onpack design and point of sale displays. SCA sold 350 million product packs featuring the Volvo Ocean Race team logo.

Customers browsing in the MUSTO store in the Newport Race Village.

Photo: Rick Tomlinson

Photo: Carmen Hidalgo

“It has without doubt been the most successful event MUSTO has ever been involved in, both from a sales perspective and in reinforcing internationally the dominance of the MUSTO brand in offshore racing.” Nigel Musto, Musto CEO

Photo: Rick Tomlinson

MUSTO saw sales figures over 50% higher than projected due to public sales in the Race Villages, sales to teams and B2B sales to Race sponsors.

Team SCA billboards in Alicante.

Team SCA in focus at Gothenburg Airport.

Volvo Ocean Race

Volvo Car Group’s newly launched XC90 was chosen for courtesy car use during the Gothenburg Stopover.

SCA also used the Race to communicate key messages of sustainability and the empowerment of women, organising tree-planting initiatives at stopovers and highlighting women’s health issues.

Branding Marketing Activation

Corporate Engagement Awards

Team SCA used the Volvo Ocean Race to target business contacts, consumers and current and potential employees.


CONGR ATUL ATIONS ON WINNING THE VOLVO OCEAN R ACE .

Elevated digital promotional billboards in Sanya.

Photo: Ainhoa Sanchez

Photo: Ricardo Pinto

Baggage carousel billboards in the heart of Abu Dhabi Airport.

69

Photo: Ainhoa Sanchez

Photo: Abu Dhabi Tourism Authority

68

ENGINEERED FOR MEN WHOSE HOME PORT IS VICTORY.

Portugieser Yacht Club Chronograph “Ocean Racer”. Ref. 3902: Sailing around the world under the toughest conditions imaginable was a feat that stretched even pioneering Portuguese seafarers to their physical and mental limits. And it was no different for the crews in the VOLVO OCEAN RACE 2014–2015, the world’s toughest marine adventure. Before reaching journey’s end in Gothenburg with 39’000 nautical miles behind them, they spent nine months on the high seas with wind speeds up to 100 kilometres per hour and waves up to 30 metres high. The mere achievement of finishing makes every participant a winner. So it makes us all the happier and prouder that the Abu Dhabi Ocean Racing team, sponsored by IWC Schaffhausen and skippered by the experienced Ian Walker, emerged victorious from this maritime marathon. A great victory that deserves an equally great trophy: the Portugieser Yacht Club Chronograph “Ocean Racer”. Thanks to its combination of precision technology and sporty elegance, this fabulous limited edition of 1000 timepieces was practically made for intrepid adventures on the high seas. And, naturally, the glamour of the prize-giving ceremony that follows. I WC . E N G I N E E R E D FO R M E N .

I WC S C H A F F H AU S E N B O U T I Q U E S: PA R I S | LO N D O N | R O M E | M O S COW | N E W YO R K | B E I J I N G | D U B A I | H O N G KO N G | G E N E VA | ZU R I C H I WC .CO M

For more information please call +41 52 635 63 63 or contact info@iwc.com

One of several branded bus stops in Lisbon city centre.

Volvo Ocean Race in full view at Gothenburg Landvetter airport.

Abu Dhabi Ocean Racing’s Adil Khalid poses next to a giant billboard of his face in Alicante’s main tram station, Luceros.

Maersk Line print advertising.

Brunel advertising billboards during The Hague pitstop.

Volvo Car Group Spain’s ‘Spot The Car’ campaign.

Volvo Group and Volvo Car Group display at Gothenburg Airport, promoting the race for a full year.

MAPFRE’s promotional print campaign was featured in major Spanish newspapers including Marca, El Mundo, El País and As.

Volvo Ocean Race

Photoi: Ricardo Pinto

Photoi: Victor Fraile

Team Vestas Wind’s ‘Blue is Back’ activation during the Lisbon stopover.

Branding Marketing Activation

Photoi: Ricardo Pinto

Photo: Justin Chisholm

IWC advertising campaign celebrating the race winning team Abu Dhabi Ocean Racing.


82%

% fans in highest income bracket

ABC1 social class. Managerial position

83%

74%

21%

71 Female 36%

18%

23%

16%

17%

16%

€ 88k

14%

average gross household income (+67% higher than general sports fans)

9%

13%

12%

10%

Source: Repucom May 2015

General population

Tennis

Golf

Volvo Ocean Race

18–24

25–34

35–44

55+

Photo: Ian Roman

Target Group

Interest in product categories (top 7)

80% 73% 67%

45–54

Source: Repucom May 2015

Source: Repucom. June 2015 n = 8,773 interviews in two waves. Online survey at Volvo Ocean Race website (core fans) Two Waves: Nov 19, 2014 -Jan 12, 2015 and Mar 17 - Apr 30, 2015

73%

22%

Male 64%

18%

are the household chief income earner

Target Group

28%

20%

> €115,000 annual gross household income

The Volvo Ocean Race core fan follow the event for 15 years or more

Volvo Ocean Race fans Gender and Age groups 20%

have improved their opinion of sponsors due to Volvo Ocean Race sponsorship

28%

A platform to reach key customers and clients around the world.

65% 56% 46%

Travel & tourism

Electronics

Mobile phones

Cars

Airlines & flights

Source: Repucom. May 2015 n = 10,000 interviews per wave. National representative of total population (or online population) Markets: France, Brazil, China, Italy, Netherlands, Spain, Sweden, UAE, UK and USA. Two Waves: Nov 14 and May 15. Volvo Ocean Race Fan = strong + very strong interest in the Volvo Ocean Race (6 point scale)

Clothes & fashion

Watches

Q&A session with Simon Fisher, Ian Walker and Justin Slattery from Abu Dhabi Ocean Racing during the Abu Dhabi stopover.

Volvo Ocean Race

70

The Volvo Ocean Race is an effective way to reach decision makers, high earners and influencers around the globe.


The ability to communicate with and relate to the sponsor’s multinational clients and employees in their own language, with people from their own country, is unique and of major importance to the Race.

73 Accredited media in stopovers 8

Contracted TV broadcasters7

National Media Managers 6

Volvo Ocean Race staff5

10 Key Markets 4

Race and team main sponsors 3

Country

Media communication languages2

Winners, Abu Dhabi Ocean Racing, had the most international team with an average of seven nationalities onboard each leg, while every team had five or more nationalities onboard during the Race.

Top 301 countries in the 2014-15 race

Stopovers

The Volvo Ocean Race is one of the world’s most global sport events visiting every continent communicating in nine different languages.

Sailors onboard the Volvo Ocean 65s

72

Photo: Marc Bow

Argentina

• • • • •

Australia

• • • • •

Austria • • • Belgium

• • • •

Brazil

• • • • • • • •

Canada • • China

• • • • • • • • •

Denmark

• • • • •

Finland • • France

• • • • • • • • •

Germany • • • Ireland

• • • • •

Italy

• • • • • • •

Lithuania

• • •

Mexico • • Netherlands

• • • • • • • • •

New Zealand

• • • • • •

Norway • • • Poland • • • Number of crew members from different countries in the race1

Portugal • • • • • Russia • • • Singapore • •

France

16

Australia

11

UK

10

• • • • • • • • •

Sweden

• • • • • • • • • •

9

Switzerland

USA

9

Turkey • • •

8

New Zealand

7 4 3

Ireland

3

Argentina

2

Sweden

2

Switzerland 1

Belgium

1

Brazil

1

Italy

1

Lithuania

1

UAE

1

UAE

• • • • • • • • •

UK

• • • • • • • •

USA

• • • • • • • •

Ranked on how many race elements represented (media, sailors, stopovers, sponsors, etc.). Company nationality and headquarters. The Volvo Ocean Race media team provided all press content in Portuguese, Italian, Mandarin, French, Dutch, Spanish, Swedish, Arabic and English. 4 The 10 Key Markets are decided using a matrix for each of the team and race sponsors’ top markets, historical success for the race, ability to activate (stopovers) and general media interest. This gets updated for each edition of the race. 5 Volvo Ocean Race has as a strategy to have a multinational team to best serve its stakeholders and deliver the event in all key languages and markets. In total 28 nationalities were represented among the race staff. 6 In the Race media team there is a local media manager in each of these market to best serve the national media with news, online, video and TV content as well as liaise with stopovers, sponsors and team PR staff in that country. 7 National or regional broadcasters contracted for either weekly TV show or bespoke and feature programming (not counting TV news). In addition to these countries, there were TV broadcasters delivering this content in another 53 countries (in total 83 countries). 8 In addition to these countries there were accredited media in the stopovers from another 21 countries (in total 51 countries). Source: Volvo Ocean Race monitoring. 2 3

Counting on all offshore Legs and In-Port Races. Source: Volvo Ocean Race, Race Management

1

Number of nationalities onboard during the race (accumulated)

Abu Dhabi Ocean Racing Team Brunel

Average number of nationalities onboard at any time during the race

8

Abu Dhabi Ocean Racing

8

Team Brunel

Dongfeng Race Team

6

Team Vestas Wind1

Team SCA

6

Team SCA

Team Vestas Wind

6

Team Alvimedica

MAPFRE

5

MAPFRE

Team Alvimedica

5

Dongfeng Race Team

6.9 6.8 6.0 5.6 4.9 4.8

3.4

Team Vestas Wind did not start in 5 offshore Legs and 5 In-Port Races. Source: Volvo Ocean Race, Race Management

1

Source: Volvo Ocean Race, Race Management

1

2

Antigua

Global

Denmark

Volvo Ocean Race

China

Global

Spain

Spain Netherlands

The MAPFRE team during the Sailor’s Parade prior to leaving for the Leg start in Sanya

South Africa • • • • •


The Boat The one-design Volvo Ocean 65 fleet at the Gothenburg Race Village.

Volvo Ocean Race

The Boat

75

74

Photo: Ainhoa Sanchez


Key benefits

Reduced costs A campaign now costs around 50% less to run thanks to the reduced costs of boat design, construction, economies of scale in insurance and other services and the introduction of shared shore facilities and expertise via the Boatyard.

Stronger and safer Safety has been at the heart of the onedesign process, with the boats designed from the outset to last at least two editions of the toughest race on earth.

Built around media The boats are designed around the cameras, microphones and media equipment, enabling better protection for spray and higher quality content.

Lower risk for the sponsor 1. No risk of having a slower boat as all teams have the exact same platform. 2. Lower risk for breakages due to high- er safety margins and significantly more structure and engineering. 3. Lower entry barrier. In open classes, teams with extensive experience start with a big advantage. Now everyone has the same starting platform. 4. Less downtime. The shared services, spare parts and expertise provided by the Boatyard mean reducing potential downtime to an absolute minimum. 5. Economies of scale. Fleet-wide insurance policies enable better coverage at a lower cost.

+/- 1mm 65 ft/19.8 m 30.2 m

The tolerance on the construction of the boats to ensure they are all identical The length of the Volvo Ocean 65 hull

The height of the Volvo Ocean 65 mast and rig – the equivalent of a 10-storey building

12,500 kg

The weight of an empty Volvo Ocean 65

36,000 hrs

The total number of man hours required to build a Volvo Ocean 65

75+

Companies involved as suppliers of equipment and composite parts for the boats

77

Photo: Green Marine

Branding the Future The design of the Volvo Ocean 65s envisioned optimum branding areas as well as a minimum weight for paint and branding material. That means there is no disadvantage in using spectacular (and heavier) branding and graphics. Here, Dongfeng is being painted.

The Volvo Ocean 65 build consortium and designer.

The Volvo Ocean 65 is delivered as a 100% turnkey solution – with even the computers and software in the nav station installed. The teams only have to bring their own clothing and food.

Photo: Ian Roman

The new Volvo Ocean 65s were always designed to run in at least two editions and the concept will be in place again in 2017-18.

In 2014, the Volvo Ocean 65 won the prestigious Yachts and Yachting Magazine Boat of the Year prize, in the Best Performance Boat (over 40ft) category.

Photo: Carmen Hidalgo

To reduce costs, improve reliability and lower the entry barrier, the groundbreaking Volvo Ocean 65 one-design was introduced for the 2014–15 edition. For the first time in the Race’s history, every team would compete in identical 65-foot boats, built by the same manufacturers, to the same specifications with incredible accuracy.

YACHT DESIGN

QI COMPOSITES

Building the future To manufacture the boats, four composite boatyards were involved in using sophisticated and very high accuracy jigs and tooling as well as laser controlled assembly.

“It’s not just about budget – it’s the fact that anybody who invests in the Volvo Ocean Race, whether they start now or in six months’ time, knows that they’ll have the same equipment and that they’ll be competitive.” Ian Walker, skipper, Abu Dhabi Ocean Racing

Volvo Ocean Race

The Boat One-Design

Improved competition The race is won and lost by the sailors on the ocean rather than in the design studio. The 2014–15 race saw closer racing, more lead changes and more Leg and In-Port Race race winners then ever before.

Photo: Pedro Freitas

76

One-Design


79

Photo: Brian Carlin

Photo: Ainhoa Sanchez

The Boatyard is the Volvo Ocean Race’s new centralised shared service and maintenance facility, travelling to every port to keep the boats in condition as they race around the world.

Photo: Ainhoa Sanchez

78

The Boatyard

Team Vestas Wind going back in the water in Lisbon.

Photo: Ainhoa Sanchez

Photo: Ainhoa Sanchez

The main Boatyard facility in Abu Dhabi. The boats are hauled out immediately after finishing and are back in the water 4-6 days later ready to go racing.

504

Sail inspections

Leading suppliers of high-tech equipment provide specialist manpower to maintain the boats at the highest level and make sure that their product performs at 100% at all times.

Photo: Ainhoa Sanchez

Photo: Maria Muiña

The Boatyard is where teams meet, exchange experiences and work collectively to improve the Race for the better of all. Here Martin Strömberg and Pascal Bidégorry discuss sail details.

Opening day at the Race Village in Gothenburg. The 1,200m2 Boatyard facility is open to the public with viewing platforms allowing visitors to watch the specialists working on the high-tech Race equipment and technology.

Smart logistics ensure teams have spare parts available anywhere around the globe. Larger parts such as rigs are located strategically on the race track in advance. This reduces risk and transport costs.

The Boat The Boatyard

Spare parts carried around the world

A 60-strong team of passionate boatbuilders, sailmakers, rigging experts and technicians travel with the Race, working around the clock to keep the boats in perfect shape. The Boatyard staff together make up a unique cooperation between the leading companies in the industry.

Boatyard staff giving visiting media a tour behind the scenes explaining the boat technology and the maintenance programme.

Volvo Ocean Race

2,455

For the teams, it means sharing and reducing operational costs, sharing expertise, reducing risk and having less need for specialised staff in their own teams.

Photo: Ainhoa Sanchez

Total hours worked

The last finishing touch before the boats are relaunched.

Photo: Ainhoa Sanchez

62,124

Photo: Ainhoa Sanchez

The Boatyard sailmaking team, a joint venture between North Sails and The Volvo Ocean Race.

To further increase cost efficiency for the teams, more shared services have been added under the Boatyard concept, including medical and physiotherapy.


Crowds in the Race Village in Lorient.

Volvo Ocean Race

Race Village Race Village Visitors

Race Village

Photo: Marc Bow

81

80


83

Total Race Village visitors

Average daily visitors by stopover

Alicante

Cape Town

Abu Dhabi

Sanya

Auckland

Miami/ Newport

Itajaí

Lisbon

41,870

16,455

13,163

14,795

18,408

10,668

1,722

19,493

14,871

20,142

25,150 9,510

17,109

10,582

12,802

7,310

2,148,392 1

6,914

2,399,865

6,407

34,054

+12%

40,191

During the 2014-15 edition, the Race Villages welcomed over 2.4 million people through the gates, in 11 locations around the world. Key stopover dates such as In-Port Races and Leg Starts attracted average crowds of more than 30,000.

41,971

2011–12 2014–15

Lorient

The Hague

Galway/ Gothenburg

Source: Volvo Ocean Race Events/local Host Port teams

Average daily Race Village visitors

Alicante1

2012 total reported figure including same-day repeats, and spectator venues outside the Race Village. Now adjusted to only include Race Village visits. 2014 not including opening day as Race Village only open from 6 pm.

1

2

Miami/ Newport

Itajaí

2012 included Coldplay concert and footfall outside the Race Village (now adjusted by 28,500).

210,600

207,128

202,490

Lisbon 3

125,914

131,643

25,823

131,346

320,205

14,871

20,142

Auckland

2014-15

2012 total reported figure including same-day repeats, and spectator venues outside the Race Village in Alicante. Now adjusted to only include Race Village visits. 2012 included Coldplay concert in Abu Dhabi and footfall outside the Race Village (now adjusted by 28,500). 2012 number for Lorient in the 2011-12 report had a calculation error by 550 that has been corrected. Only Race Village and not Global Village visitors in Galway 2012 included.

1

Lorient3

The Hague

2012 number in the 2011-12 report had a calculation error by 550 that has been corrected. 2015 not including opening day as Race Village only open 3 hours.

Alicante

Abu Dhabi

Sanya

Auckland

Re-start pitstop Itajaí

Source: Volvo Ocean Race Events/local Host Port teams

Newport

Lisbon

Lorient

First boat arriving Start Leg 9

First boat arriving

In-Port Race Start Leg 8

First boat arriving

First boat arriving

In-Port Race Start Leg 7

Start Leg 6

First boat arriving

First boat arriving

In-Port Race Start Leg 4

In-Port Race Cape Town

The start of Leg 5 from Auckland to Itajaí was delayed two days due to a cyclone and therefore took place after the Race Village had closed.

1

In-Port Race

In-Port Race

10,000

First boat arriving

20,000

In-Port Race

First boat arriving

30,000

Start Leg 2

40,000

First boat arriving

In-Port Race Start Leg 3

50,000

Start Leg 1

70,000

Race Village Race Village Visitors

Source: Volvo Ocean Race Events/local Host Port teams

Source: Volvo Ocean Race Events/local Host Port teams

Daily visitors by stopover 2014-15

60,000

Galway/ Gothenburg

The Hague Gothenburg

Volvo Ocean Race

Source: Volvo Ocean Race Events/local Host Port teams

276,651 152,162

159,011

Sanya

In-Port Race

2011-12

2014-15

Abu Dhabi2

First boat arriving

2011-12

Cape Town

96,104

124,271

201,061

273,474

314,161

294,442

14,134

361,714

2011–12 2014–15

16,326

334,962

Total visitors by stopover

+16%

In-Port Race

82

Race Village Visitors


85 67,393

64,535

59,290

58,208

49,879

27,912

47,657

29,590

27,404 21,900

18,146

Alicante Oct 9

Cape Town Abu Dhabi Nov 19 Jan 2

Sanya Feb 8

Auckland Mar 14

Itajaí Apr 11

Newport May 6

Lisbon Jun 6

Lorient Jun 14

The Hague Gothenburg Jun 20 Jun 27

Source: Volvo Ocean Race Events/local Host Port teams

Race Village opening hours

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

Race Village Race Village Visitors

Time

Week days Weekends

Alicante

Cape Town

Abu Dhabi

Sanya

Auckland

Itajaí

Newport

Lisbon

Lorient

The Hague

Gothenburg

Source: Volvo Ocean Race Events/local Host Port teams

Photo: Marc Bow

The Race Village, Lorient.

Volvo Ocean Race

84

Top day each stopover, Race Village visitors


38% 36%

9,569

Average Volvo Ocean 65 Cross-section visitors per day Total Volvo Ocean 65 visitors in % of total Race Village footfall 26% 6,416

6,315

5,336

5,260 4,942

17% 16%

The Dome ‘Another day at the office’ is a 40-minute live quiz designed to inform the audience about the race, while giving a flavour of life on board. Visitors are divided into groups representing each team in the Race and answer quiz questions using remote controls.

23%

4,137 15%

3,312 10% 9%

670

Alicante

Cape Town Abu Dhabi

Sanya

Auckland

Itajaí

Newport

Lisbon

Lorient

The Hague Gothenburg

Source: Volvo Ocean Race Events/local Host Port Teams (Monitored Oct. 2, 2014 - June 28, 2015)

Volvo Ocean Race Experience (VORE) visitors 144,426

150,000

For more detailed data on Race Village Visitors see the Data section on page 220 to 227

15,000

Total Volvo Ocean Race Experience visitors Average daily VORE visitors

124,891

‘Expect the Unexpected’ is a documentary based on the Team Vestas Wind story of courage and leadership through the grounding incident in the Indian Ocean.

810 Photo: Xaume Olleros

1,081

The Dome also includes a cinema featuring two alternating films. ‘Generation Volvo Ocean Race’ is a documentary featuring interviews with heroes who have done this Race, giving first-hand insight into how it changed their lives.

Leaderboard and Trophy Visitors can take a photo of themselves against a green screen with the official Volvo Ocean Race trophy, choose their favourite Race background and post it on social media, or send as an email.

Photo: Buda Mendes

10%

There’s also a chance for audience members to join the host on stage and take part in a range of activities.

87

Cross-section The Volvo Ocean 65 Cross-section is a full-size half-model of the boat with all the real details in place. Visitors can climb through the boat, check out the bunks where the crew sleep, sit by the navigation station and try working at the positions on deck.

41%

123,863

105,036

103,497

97,254

100,000

50,000

44,529

41,249

5,000

33,778

The Volvo Ocean 65 Cross-section in Auckland.

The Race Village Dome in Itajaí.

Race Village Race Village Visitors

66,726

Photo: Ainhoa Sanche

Average daily Volvo Ocean Race Experience visitors

10,000

Total Volvo Ocean Race Experience visitors

27,034

Alicante

Cape Town Abu Dhabi

Sanya

Auckland

Itajaí

Newport

Lisbon

Lorient

The Hague Gothenburg

Source: Volvo Ocean Race Events/local Host Port teams

Total Volvo Ocean Race Experience visitors

The Dome visitors

Leaderboard trophy photo 116,905 13%

‘Another day at the office’ – show 64,480 39%

Boatyard viewing deck 131,735 14%

The Dome 164,557 18%

Source: Volvo Ocean Race Events/Local host port teams

Volvo Ocean 65 cross-section 497,557 55%

Cinema1 100,077 61% 1 Alternating two films (‘Generation Volvo Ocean Race’ and ‘Expect the Unexpected’) Source: Volvo Ocean Race Events/Local host port teams

Audience members are invited up on stage during a presentation of ‘Another Day at the Office’ at the Dome in Newport.

Volvo Ocean Race

86

Volvo Ocean 65 Cross-section visitors


Race Village, Cape Town.

Volvo Ocean Race

Race Village Race Village Activation

Race Village Activation

Photo: Marc Bow

89

88


91

Photo: Warren Little

90 Photo: Warren Little

Partners and sponsors can use the Race Villages to create their own campaigns and activations – and many choose to install a custom-built, fully-branded pavilion in the Race Village.

Container I, public 20 feet Your Race. Delivered. Race Logistics

Download the Your Race. Delivered. app and get the chance to win daily prizes

How Maersk Line delivers the race village experience to you

MAPFRE Pavilion in Itajaí.

Team Brunel pop-up information stand in The Hague.

Dongfeng Trucks Pavilion.

Valencia

Newport

ESP ETD: 25/05/2015

ETD: 25/10/2014

Abu Dhabi Atlantic Ocean Abu Dhabi

ETA: 14/04/2015

UAE Hong Kong

Atlantic Ocean

Pacific Ocean

CHN

Lisbon

ETA: 27/12/2014 ETD: 19/02/2015

Indian Ocean

Cape Town

Lorient Algeciras

Sanya

ETA: 20/11/2014 ETD: 15/01/2015

Itajai

RSA

Auckland ETA: 11/02/2015 ETD: 20/03/2015

ETD: 30/11/2014

POR

To this end, we have organised not one but two batches of nine 40-foot containers travelling in two leapfrogging routes with identical sets of equipment. So what you see right here actually also exists on the water – right now – on its way to the next stopover. Delivering the Cinema Dome, the boaard and the rest of the race village is a long and exciting journey. Together the routes span 61,213 nautical miles, which is more than 113,000 kilometers.

We hope you enjoy the race village experience.

NZL

Auckland

ETA: 22/03/2015 ETD: 26/04/2015

Volvo Ocean Race

+2,800 nm +647 nm

+6,776 nm

+5,010 nm

+5,264 nm

+6,670 nm

FRA

As a proud and passionate partner of e Volvo Ocean Race, we decided to do what we do best: leverage our expertise and innovative minds to create a simple and reliable shipping solution that allows us to deliver the race village to you.

By comparison, if you were to travel the Earth's surface in a straight line from the North Pole to the South Pole, you would only cover a distance of approximately 20,000 kilometers.

Southern Ocean

+6,125 nm

ETA: 04/06/2015

ETA: 13/05/2015

BRA

Itajai Port Elizabeth

Bremerhaven

USA

Newark

Philadelphia

+960 nm FINISH (38,739 nm)

Alicante

NED

Your Race. Delivered.

Photo: Victor Fraile

e Hague

SWE

Photo: Carmen Hidalgo

Gothenburg

Illustration: Maersk Line

Artic Ocean

START

Race Village Race Village Activation

The Race Villages are based in some of the most stunning and prestigious waterfront locations around the world. Being at the heart of major global city centres has clear advantages for our stakeholders, with hotels, conference venues and other facilities on hand. It also helps greatly with transporting guests and fans to the Race Villages, which become hives of activity throughout the stopovers.

Volvo Ocean Race

The pavilions are often designed with split-levels – the first open to the public and featuring information and interactive displays, and the second used as a hospitality or meeting facility for business guests.

Photo: Victor Fraile

The two-tier Team SCA Pavilion with projector roof.

Photo: Buda Mendes

The Azzam Lounge for guests in Abu Dhabi, including the top floor hospitality terrace.

+6,487 nm

260 cm

Pavillions

Maersk Line Official Shipping Partner of ­e Volvo Ocean Race and ­e Dongfeng Race Team.

Maersk Line route I Distance (NM): 35,228 CO2 emissions (MT): 711 Maersk Line route II Distance (NM): 25,985 CO2 emissions (MT): 368

Maersk Line is the world’s largest container shipping company with more than 32,000 employees worldwide. Follow us on: Maersk Line provided all the sea freight to the race and GAC all the on land logistics and transport. Together they moved the leap-frogging two sets of Race Village content around the world to all the 11 stopovers.

610 cm

Vestas Pavilion in Alicante.


93

Photo: Ainhoa Sanchez

There are many ways to build brand presence in the Race Villages, from flags and fencing to spectator boats and sponsorship opportunities.

Photo: Ricardo Pinto

92

Branding & Activities

Race Village Race Village Activation

Photo: Ainhoa Sanchez

Dongfeng Trucks hosted Kung Fu performances in many of the stopovers. The company’s HQ is based in Shiyan, China, which is the home of the Wudang Kung Fu.

Branding in numbers

• 5 km of branded banners in total across all Race Villages

Photo: Ainhoa Sanchez

• A minimum of 94 branded flags in every stopover

Hostesses from Etihad Airlines welcome Race Village visitors in Abu Dhabi. Photo: Ainhoa Sanchez

• 1.8m-tall, branded fence fabric, covering the full length of perimeter fences of all Race Villages

Team SCA built brand presence in Alicante and other stopovers by ‘painting the town magenta’ – taking over local bars, restaurants and hotels. They also installed branded toilets, baby changing stations and ‘demake-up’ stations in the Race Village, all of course featuring SCA products.

Volvo Ocean Race

Photo: Victor Fraile

The Race Village in The Hague.


• 800m2 pavilion footprint • 350m2 exhibition with 12 interactive experiences or displays • 517m2 hospitality space on second floor with maximum capacity of 350 guests • 80m2 dedicated conference room space • 437m2 activation deck

95

Volvo Pavilion facts

Illustration: PS Communication

As owners of the Race, Volvo Group and Volvo Car Group pride themselves on offering an unparalleled interactive guest experience in and around the Volvo Pavilion.

Photo: Ainhoa Sanchez

94

Volvo Pavilion

Photo: Ainhoa Sanchez

Photo: Marc Bow

The 350m2 exhibition floor with 12 interactive experiences open to the public.

The illuminated Volvo pavilion, featuring interactive displays, stands out in the Itajaí Race Village. Photo: Marc Bow

The ground floor of the Volvo Pavilion was used to showcase the Race and Volvo products to the public, with simulators, interactive displays, virtual reality and games.

Using the Volvo Penta simulators to drive a virtual boat.

Race Village Race Village Activation

Photo: Marc Bow

Trying out the Volvo Cars XC90 Virtual Reality experience.

The upper floor hosted more than 21,000 corporate guests for hospitality and business.

Volvo Car Group invited the public to try their Park Assist and Autonomous Park technology.

A Volvo host showcases the Race tracker to visitors.

A giant screen displays race videos, images, the leaderboard, and social media feeds.

Volvo Ocean Race

Outside, the product deck gave everyone a chance to explore Volvo products in greater detail, including an experience driving a Volvo Construction digger.


96

Slackline world record holder Mich Kemeter attempts a walk between two Volvo Ocean 65s, 100ft up, in front of the Abu Dhabi skyline.

Red Bull freerunners Jason Paul and Pasha Petkuns defy gravity in Newport.

Carnival in the Cape Town Race Village.

Portuguese international footballer Nuno Gomes puts Azzam skipper Ian Walker to the test in front of a Lisbon crowd.

Entertainment

Red Bull X Fighters wow the crowds with incredible aerial trickery in Lisbon. Swedish international footballer Christian Wilhelmsson gives local kids lessons in Abu Dhabi.

Authentic African music in Cape Town.

Abu Dhabi Ocean Racing skipper Ian Walker shows off his footwork against Brazilian football superstar Cafu in ItajaĂ­.

Photo: Ainhoa Sanchez

Swedish table tennis legends JĂśrgen Persson and J-O Waldner face off in the Sanya Race Village.

A spectacular air show in Alicante.


Lebanese singer Myriam Fares performs in front of a packed Abu Dhabi Race Village.

Sunset spinning in Abu Dhabi.

Crowds pack the Race Village in Lisbon to experience live music.

Portuguese Fado star Carminho performs in the Lisbon Race Village.

Race Village concert in Alicante.

Abu Dhabi welcomes the City of Birmingham Symphony Orchestra performing the BBC Blue Planet in Concert.

Sanya Race Village welcomes Chinese dragons.

Fireworks display in Lisbon. Kiwi legends The Black Seeds in concert in the Auckland Race Village.

Photos pages 113-115: Ainhoa Sanchez, Buda Mendes, David Ramos, Francois Nel, Ian Roman, Ricardo Pinto, Rick Tomlinson, Victor Fraile

ItajaĂ­ hosts dancers in the Race Village.

Alicante fans watch Vetusta Morla in concert.

The BBC Blue Planet concert in the Abu Dhabi Race Village.

Spanish rock band Vetusta Morla in concert during the Alicante stopover.


Volvo Ocean Race

Race Village 3D Maps

3D Maps

101

100


3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57

Skyline Terrace Abu Dhabi HSBC Golf Championship Activation Abu Dhabi Ports Company Exhibition ETIHAD Exhibition SCA & Vinda Kids Play Pavilion Serenity Coast Pavilion New Zealand Maritime Museum Marine Expo 40 Years, 40 Faces Exhibition Pavilion Touristic Region Costa Verde & Mar Semasa’s Drinking Fountains PRF Cinema Sunsail Dock Parties Stage Big Screen Live Graffitti Wall Classic Cars Exhibition Portugal Bubble Team Brunel Pavilion Dutch Pavilion Région Bretagne Stand Morbihan Stand Volvo Ocean Race Pavilion and brasserie Bolidt Dome Municipality of The Hague Pavilion In the journey of life, we will sail with you Legend boats pontoon Legends – Where are they now? Blokart – Sailing on land Ocean Race Club Swedish Ship Göteborg Triumf Glass Mix Megapol – Event Radio

Activities Area 58 Kids Area 59 Volvo Ocean 65 Cross Section 60 Pedal vehicules

127 128 129 130 131 132 133 134 135 136 125

126

Product Exhibition Swedish Armed Forces Exhibition Chalmers Exhibition Göteborg Energi Exhibition Framtiden Exhibition Ericsson Exhibition Saab Group Exhibition Panasonic Exhibition Radison Blu Riverside Gothia Towers Exhibition Seamark Choit Exhibition B&G Exhibition

103

Terra Aventura Playground Volvo Ocean Race Museum 63 Tirant Primer Schooner 64 Main Stage 65 Family games Area 66 Bag Jump 67 Race Simulator 68 Flying Bubble 69 Try Sailing 70 Park Assist 71 Bus 72 Autonomous Parking 73 Compact Wheel Loader 74 YAS Waterworld 75 Beach Fitness Zone 76 Culture & Heritage Zone 77 Dhow Boat 78 ADSYC Offices 79 Adventure HQ 80 Red Bull Activation 81 SCA & Vinda Baby Care Room 82 40 Knot Experience 83 Heineken Yatch Club 84 Stoneleigh Bar 85 IHeart Radio Main Stage 86 The Members Lounge Hospitality Venue 87 Eco Space 88 Planetarium 89 Sustanibility Space 90 Business Fair 91 Sesc Space 93 Storytelling area 94 Marejópolis 95 Heineken Dook Beer Garden 96 Moët Bar 97 Mt. Gay Rum Bar 98 Exploration Zone 99 Pier Bar 100 Bubble Soccer Tournament 101 Rock Climbing Wall 102 Zip Line 103 Inflatable Playground 104 CP Kids Giant Board Game 105 DGPM Pavilion 106 Portuguese Market 107 Samsung Business Lounge 108 Aquatic Sports with SCA 109 SCA Children’s Educational Activities 110 Submarine Museum 111 Offshore Racing Museum 112 La Flore Submarine 113 French Red Cross – Hygiene for all 114 Kite and Sailing Simulator 115 Navy Simulator 116 Navy Diving Tank 117 Navy Climbing Wall 118 Pirate’s Bouncy Castle 119 Libresse Photobooth 120 GoPro Truck 121 Gothenburg Pavilion 122 Welcome Home Expo 123 IF Metal Kids Zone 124 Trendmark Shop 61

62

70

144

142

141

68

140

137 139

143

66

145

67

138

33 22

61 60

59 58

13

12

64

39

69

14

64 15

11

146

10

9

8 63 7

Teams Area 137 The Boatyard 138 Haul out area 139 Abu Dhabi Ocean Racing 140 Team Alvimedica 141 Team Brunel 142 Dongfeng Race Team 143 MAPFRE 144 Team SCA 145 Team Vestas Wind 146 Berthing Pontoon

Other 147 Main Entrance 146 Information Centre Toilets 149 Race Offices 150 Crew Catering 151 Accreditation Centre 152 Volunteer Centre 153 Media Centre 154 Medical Centre 155 First Aid 155 TV Compound 156 Security Beware of loud sounds Food & Beverages

62 6 5 4

1

2 3

147

Alicante Race Village 49,590 m2

Race Village 3D Maps

2

Black Pearl Brasil 1 Info Point Photo exhibition. Back to the sea. 75 anniversary EFE Another day at the Office. Race Show & Cinema Official Race Store Team Vestas Wind Pavilion SCA Pavilion Pavilion Port Pilots Dongfeng Trucks Pavilion SCA Baby Station Beauty Center Sailors’ Terrace Leader Board & Trophy Department of Cultural Affairs and Sport Activation Deck Maersk Line Pavilion Swedish Pavilion Schouten Global SAMSA 9 Stack – Daily Show Azzam Lounge

Alicante Race Village.

Volvo Ocean Race

1

Photo: Ainoha Sanchez

102

Exhibition Area


105

104

138

143

142

144

137

140

145 141

76

59 74 60

77 78

59 21

79 19 80

75

20

8

82

73

9

15

15

6 11

82

146

71

23 70

146 24

18

16

22

70

17

25

64

26

144

14 11

22

143

5

137

27

141 139

139

145 140 142

138

Cape Town Race Village 17,057 m2

Abu Dhabi Race Village 49,639 m2

69

60 70

147

85 5

82

83

6

Race Village 3D Maps

8

30 22

39

84

59

70 9

137 146

22

82

146

138

72

64

81

39

60 8

31

32

14

17 18

11

15 15

29 28 6

73

147

146

140

142

9

70

71

86 143

144

141

142

141

143

139

140

14

139 144

5

Sanya Race Village 47,192 m2

Volvo Ocean Race

Auckland Race Village 33,852 m2

59


107 33

64

101 100

102

7

147 72 140

137

18

69

146

144

139

143

5 142

141 98

71

91

8

96

9

6

95

39

97

92 146

38

37

9 15

93

15

59 99

14 60

17

138

146 8

70 6

22

64

71

90

36

73

35

144

33

143

146

34 5

142

139

137

Newport Race Village 69,215 m2 59

141

140 89

88

147

Lisbon Race Village 51,787 m2

107

14 69

39 8

5 43

40 42

17

70

41

101

9 104

146 7

59

103

147 60

146 15

138

145

140

Race Village 3D Maps

87

Photo: Ainoha Sanchez

6 22

105

106

137

144

139

143

142

141 64

ItajaĂ­ Race Village.

Volvo Ocean Race

106

ItajaĂ­ Race Village 41,030 m2


109

108

The Hague Race Village 39,400 m2

143 145 144

70 146

140 141

142

147

139 111

112

22 5

17

46

45

44

59

110

8

9

39

120

15 6

109

69

113

60

108

146

118

146

146

15 82

12 59

43

119

147

9

47

6

5

48

Lorient Race Village 58,225 m2

64 114 49 117 60

116 115

58

137 139 7 142

56

18

6

11

144 140

146

55

122

9 17

15

59 51 126

53

54

8 14

54

146 131

50 57

69 135

133

22

60

132 128

136

124

127 124 134

123

130 129

52

125

70

121

64

Gothenburg Race Village 73,031 m2

5

72

Volvo Ocean Race

141

Race Village 3D Maps

147

143


Content Factory Volvo Ocean Race

Content Factory

111

110

Volvo Ocean Race uses Alphasat and I-4 satellites from Inmarsat.

“The Volvo Ocean Race represents a global showcase for our space-based technology. The Race’s values and the extremes of experience within it reflect Inmarsat’s maritime and resilience heritage. We are proud to be continuing Race Partners – delivering the bandwidth to bring home countless stories of human endeavour.” Chris McLaughlin, Senior Vice President of External Affairs at Inmarsat


The presence of five fixed HD cameras and two onboard microphones means that every moment is captured. A crash cam on the stern records the action on deck 24/7, keeping four minutes either side of an incident to ensure that nothing is missed.

Transmitting HD content to shore from the world’s oceans is a significant challenge. To solve it requires custom-designed hardware and software on the boats, backed by cutting-edge solutions from some of the biggest players in satellite technology and services.

4,874 minutes 265,257 MB

High-speed delivery. The Volvo Ocean Race works with the world’s leading satellite communication providers, Inmarsat and Cobham, to beam content from the most remote corners of the planet to Race HQ – via satellites in geostationary orbit 37,000km above the earth.

of Inmarsat satellite airtime used by the fleet during the race

B&G wind sensors at the top of the mast

HD night vision spreader cameras with remote zoom and pan operation

Custom built, gimbal mounted, HD stern camera with remote zoom and pan operation, night vision and fish eye lens. This camera records continuously and when the crash-button is pressed, the last four minutes and the subsequent four minutes are recorded. This is the way the Team Vestas Wind grounding was recorded and saved in the middle of the night. The auto-recording can also be activated automatically by pre-set telemetry data such as radical change of heel angle, for instance, a ‘Chinese gybe’.

Each team’s Onboard Reporter has access to slow-mo, night vision, POV and wide lens cameras onboard. This latest edition pushed boundaries by capturing drone and 360° footage in the middle of the ocean – a first for the sport.

of video streamed live from the boats

“The high production quality and innovative storytelling of the Volvo Ocean Race, make it a perfect fit for NBCSN’s programming lineup.” Jon Miller, President, Programming, NBC Sports and NBCSN

Bow camera WIFI Hub

During In-Port Races and Leg arrivals, each crew member has access to a smartphone for intercoms with event broadcasting.

Onboard Reporter with digital SLR handheld cameras

Wireless tablet for remote media station access

113

112

Media Machine

Wireless tablet for crew to send tweets, blogs, etc.

Cobham Sailor FleetBroadband 250 satellite antenna

Cobham Sailor Satcom C antenna

Custom wireless tablet software by Livewire for remote control of all fixed onboard cameras and microphones.

HD night vision electronically stabilised camera with remote zoom and pan operation and infrared light1

Photo: Ian Roman

Crash-button for auto-saving of material recorded from the stern camera

Cobham Sailor FleetBroadband 500 satellite antenna

The custom built antenna mast on the stern supports all communication antennas as well as the crash-button camera.

Infrared night vision light

Back-up Cobham Sailor Satcom C antenna

B&G WTP3 processor providing telemetry data to Race Control every 10 seconds 120 Hz water proof, noise cancelling, unidirectional stereo helm microphone

Media station for video editing, and transmission as well as camera remote controls

1 The coach roof hatchway has been designed around onboard communications. As the boat’s on-deck media hub, this protected area includes a camera (180 o on X-Y axis) a microphone, an infrared light and a Wi-Fi hub, allowing the Onboard Reporter to conduct live interviews and capture sound and footage in a protected location.

Photo: Ian Roman

120 Hz unidirectional stereo microphone and Wi-Fi hub

B&G Dual GPS antenna

The media station features a video editing suite, a camera and a microphone controller. Each piece of hardware can be operated remotely by the Onboard Reporters from a specially designed interface on deck, or even from Race HQ.

Volvo Ocean Race

Custom Livewire software at Race Control continuously calculates each boat’s relative position to the Inmarsat satellite network, optimising transmission by selecting which satellite to connect to.

Motion sensors recording wave height, G-force and heel angle

Content Factory Media Machine

GoPro helmet camera


115 Content Factory Onboard Reporter Dongfeng Race Team’s Yann Riou, pictured here on Leg 5 using his custom-built waterproof gimbaling camera.

Volvo Ocean Race

Onboard Reporter

114

Photo: Yann Riou


117

Photo: Gilles Martin-Raget

The Onboard Reporter is a unique innovation from the Volvo Ocean Race. No other sport has a dedicated multimedia journalist embedded in the team of athletes ­– right in the middle of the action, as close as you can get. One of the world’s toughest media jobs, it provides sponsors and media with stunning and unique content around the clock.

Photo: Amory Ross

116

Onboard Reporter

Matt Knighton’s onboard photography was featured in Outside Magazine’s Best Adventure Photography 2015.

Team Alvimedica Onboard Reporter Amory Ross battles the elements in search of the perfect shot.

10,220 33 TB

high-resolution still images transmitted from the oceans to Race Control

Content Factory Onboard Reporter

7,760

minutes of voice calls from the boats

of content created based on footage sent back from the boats.

Video editing onboard Team Brunel.

The media station on Team SCA, located behind the nav station.

The work of the Onboard Reporters is celebrated at an end-of-race awards ceremony. The winner of the 2014–15 edition was Abu Dhabi Ocean Racing’s Matt Knighton, who was selected by a panel of judges including representatives from Red Bull and the BBC.

Volvo Ocean Race

Photo: Ian Roman

Photo: Stefan Coppers

Social matters. Twitter updates live from the middle of the ocean? Using the media station and groundbreaking satellite technology, the Onboard Reporter keeps the world up to date with the action as it happens, providing content to multiple media platforms.

Brand ambassador. The Onboard Reporter can reinforce and build awareness of a sponsor’s brand values and wider communications strategy through their content, created in multiple languages and customised to the sponsor’s target markets. They also produce content from the Stopovers.

Photo: Ian Roman

Over 2,000 hopefuls applied for seven Onboard Reporter roles going into the 2014-15 edition. Documentary film makers, TV directors, photographers, adventurers and broadcast journalists were among the applicants.

Onboard Reporter Amory Ross filming action on deck onboard Team Alvimedica.


Matt Knighton Abu Dhabi Ocean Racing

Sam Greenfield Dongfeng Race Team

OBR Software: • Final Cut Pro X • Adobe Lightroom 5 • Aperture • Photomechanic V5 • Microsoft Office • Name Mangler

Plus… • Drones • GoPro • Night Vision camera • Slow-mo camera • Fish eye lens • Water housing • Steadicam stabiliser 360 camera

119

• Rode NTG 3 Shotgun mic • Go Pro Hero 3 kit • Nikon EN-EL20 Still Cam Battery • Sony 12V Battery Charger • Lemix 12V Battery Charger • Hoya 40.5mm UV Filter • 32 GB SD Card • MUSTO MPX wet weather gear • Headphones • Tablet for remote media station access

“The Onboard Reporters in the Volvo Ocean Race need to be more than just another pretty face with a microphone. In fact, they may be performing the toughest job in sports journalism.” Tim Wendel, The Huffington Post

Yann Riou Dongfeng Race Team

Corinna Halloran Team SCA

Brian Carlin Team Vestas Wind

Stefan Coppers Team Brunel

Amory Ross Team Alvimedica

Francisco Vignale MAPFRE

Content Factory Onboard Reporter

Their duties: to shoot video and still photographs, write, edit and transmit content to Race Control, and set up live satellite calls.

Standard issue OBR equipment: • 2 x MacBook Pro 15” • 2 x 500 GB Hard Drive • Sony HXR NX70E Video Camera • Nikon 1AW1 Still Camera • Go Pro 4, Black Edition • Sony NP FV100 Video Cam Battery • Sony ECM44 Omnidirectional Lavalier Mic • Pelicase 1600 • Pelicase 1490

Volvo Ocean Race

118

Constantly striving to tell their story in a unique, creative and interesting way, the Onboard Reporters are the link between life on water and land.


The Volvo Ocean Race supplies royalty-free content to stakeholders, partners and the media for editorial and commercial use.

121

120

Media House

Media House

ALT Y- FRE E CONTE NT ROY Social

OWNED PLATFORMS VOLVOOCEANRACE.COM VOLVO OCEAN RACE APP ‘LIFE AT THE EXTREME’ TV SHOW ‘THE INSIDE TRACK’ WEB SHOW

HOW WE DO IT Data Monitoring Team Camera Operators Directors Helicopter Operators Graphic Designers Technology Team Presenter Librarian

PARTNERS & SPONSORS ROYALTY-FREE CONTENT COMMERCIAL CONTENT AND EDITORIAL CONTENT USE DAY IN, DAY OUT PROMOTIONAL & BRANDING MATERIAL

Photo: Ainoha Sanchez

I N - H O U S E

EXTERNAL MEDIA VNRs BESPOKE CONTENT MULTIPLE LANGUAGES EMBEDDABLE WEB VIDEO PRESS RELEASES

SOCIAL MEDIA FACEBOOK TWITTER PERISCOPE YOUTUBE

IM

AG

ES

C U S TO M

VID

EO

A global presence In order to ensure optimum media coverage and exposure around the world, the Volvo Ocean Race employs a network of 10 national media managers, each located in a different key market and with expert local knowledge. They shape content produced by the central media team to make it work in their language and region.

TV Producers Writers Photographers Media Managers Photo Editors Reporters Web Editors Digital Strategists Live TV Team Drone Operators

2 4/ 7 P R O D U C T I O N

Extensive access to the Race archive is available, with a librarian on hand to service requests from stakeholders and media.

Over 33 TB of content was produced, based on footage transmitted back from the fleet to Race HQ.

Volvo Ocean Race helicopter camera operators filming with remote controlled Cineflex HD camera mounted outside the helicopter.

Photo: Ainoha Sanchez

A specially created video team at Race HQ researched, story-boarded and edited video, text and images for use within RedBull.com story assets at key moments in the Race. Red Bull were also a high-profile presence at the Newport Stopover, inviting Jason Paul and Pasha Petkuns to go freerunning on Volvo Ocean 65s, while the 39-part TV series ‘Life at the Extreme’ featured prominently on Red Bull TV.

Content Factory Media House

External stakeholders can access the Image Library and Broadcast Room online to download royalty-free content. Photo: Ian Roman

A fully-equipped radio room facilitates Live X satellite video calls to the boats, wherever they are, via Race HQ.

The Volvo Ocean Race worked closely with Red Bull Media House to produce content that featured exclusively on RedBull.com’s Adventure channel.

Volvo Ocean Race

Photo: Ainoha Sanchez

Photo: Ainoha Sanchez

Red Bull collaboration


123

122

A focus on supplying major broadcasters with high-quality news footage, plus the creation of ‘Life at the Extreme’, a 39-part weekly show produced and distributed by Sunset +Vine, helped generate record television coverage for the 2014-15 edition.

2011–12

2014–15

Difference

Number of broadcasts

8,969

24,894

178%

Hours of coverage

4,817 hrs

7,663 hrs

59%

Average duration

32 m 13 s

18 m 28 s

43%

Cumulative audience

1.56B

1.66B

7%

Publicity value

€ 230.7M

€ 293.1M

27%

Television

2011-12 Edition: Oct 10 2011 - Jul 20 2012 2014-15 Edition: Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

Bloomberg TV, USA

Globo TV, Brazil

Volvo Ocean Race

Television

Sky Sports, UK


Number of broadcasts 2011-12 vs. 2014-15

125 NBC, USA

RTP, Portugal

Rai TV, Italy

Sky Sports, UK

Sky News, Arabia

France Télévision 2, France

TV4 Nyhetsmorgon, Sweden

CCTV, China

Hours of coverage 2011-12 vs. 2014-15 7,663

24,894

+59%

4,816

+178%

8,969

2014-15

2011-12

2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

2014-15

2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

Number of broadcasts per leg

Publicity value per leg

4,111

Television

2011-12

€ 46.0M

3,022

3,178

3,018

€ 42.1M

2,989 2,632

2,505

€ 34.7M € 32.0M

€ 33.7M

€ 32.9M

€ 30.9M

2,144 € 24.5M

994

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

Leg 9

Leg 8

Leg 7

Leg 6

Leg 5

Leg 4

Leg 3

Leg 2

Leg 1

Pre-Race

Leg 9

Leg 8

Leg 7

Leg 6

Leg 5

Leg 4

Leg 3

Leg 2

Leg 1

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

Volvo Ocean Race

€ 9.2M

€ 7.2M 301

Pre-Race

124

"The thing that stood out for us was that the production was incredibly good – quality stuff that people don’t always get from outside production packages. We were impressed with how well-shot it was, the uniqueness, the innovation. Very compelling content all around.” Lou Ferrer, Director of Programming Acquisitions at NBC Sports


News

Number of broadcasts

Weekly show1 Magazine Total News

Broadcasts

Hours of coverage

127

Cumulative audience

1,509.2M

News

7,855

7,855 15,133 1,906 24,894 167 hrs

7,113 hrs

383 hrs

7,663 hrs

121.3M

Weekly show

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

1,659.4M

Broadcasts

Publicity value

€ 293.1M

Magazine 8%

Average duration

1 m 16 s

28 m 12 s

12 m 4 s

18 m 28 s

Cumulative audience

1,509.2M 121.3M

28.9M

Publicity Value

€ 71.0M

€ 16.6M

€ 205.5M

Weekly show

News

15,133

€ 71.0M

News 32%

39 half-hour episodes Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

1

Weekly show

€ 205.5M

Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

"The aerial and onboard footage was really strong and visually impressive for our news wraps, in particular. Really good depth and context.” Rory Rigney, Head of Commercial Development at Sky Sports

In order to maximise the Race’s news footprint, the in-house media team created daily high-quality Video News Releases in seven key languages (Arabic, Mandarin, Dutch, Spanish, Swedish, Italian and English) and distributed them to major news broadcasters globally. The Race also worked closely with accredited television media at the stopovers to ensure they had the best possible footage for news and magazine/ feature broadcasts. The majority of the publicity value came from the weekly show, ‘Life at the Extreme’, thanks to the quality and reach of the broadcasters, the longer running time and the number of repeat showings.

Weekly show 61%

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

‘No Ordinary Women’ Team SCA use their own team content combined with Volvo Ocean Race content to produce the four-episode TV documentary ‘No Ordinary Women’. The documentary was broadcasted in 17 countries plus pan Latin America and YouTube (eight episodes on YouTube).

The Race worked closely with Dutch public broadcaster NOS to provide bespoke material to run in a magazine show.

‘Helden Op Zee’ (‘Heroes at Sea’) Brunel, Powerhouse, Robeco and Volvo Ocean Race partnered with Endemol to create a Dutch TV show focusing on Dutch sailors and history in the Race. A total of 12 25-minute episodes were broadcast on RTL 5 and RTL 7 while 20 12-minute episodes focusing more on the business side of the event were broadcast on RTL Z.

Television

This was one of a number of magazine projects that altogether generated over 383 hours of broadcasts globally and a publicity value of more than 16 million euros.

NOS, The Netherlands

TVNZ, New Zealand

TV channels broadcasting ‘No Ordinary Women’

Channel 9, Australia

Australia Australia Austria Belgium Brazil Finland France India Israel Mexico Netherlands Pan Latin America Philippines Russia Spain Sweden UK USA

7Two Nat Geo People ORF Sport Plus VIJF Esporte Interativo YLE 2 RMC Découverte Neo Sports Good Life TVC Deportes Net 5 Direct TV (ARG) ABS-CBN Sports + Action TV Extreme Cosmo TV TV 3 Lifetime Unviversal Sports

Volvo Ocean Race

126

News, Magazine and Weekly Show


were represented among these broadcasters

TV channels broadcasting the weekly show ‘Life At The Extreme’, highlights or special feature programming Africa Nile TV International Sada el Balad Al Aoula Arryadia CNBC Africa CNN International Fox Sports Africa Nautical Channel SuperSport 2, 5, 6, 7 & 8 SuperSport Select SA TV 5 Monde Afrique ETV SABC 1, 2

Egypt Egypt Morocco Morocco Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa Pan-Africa South Africa South Africa

Asia Beijing TV 6 Sports Beijing TV 8 CCTV 5 & 13 China Satellite TV (Macau) Chongqing Satellite TV Fujian Sports Channel Great Sports Guangdong Sports Channel Hainan Sports & Culture Ch. Hangzhou HD Channel Hefei Sports & Culture Ch. Heilongjiang HD Channel Heilongjiang Satellite TV Hubei Sports Channel Hubei TV Satellite LeTV2 Liaoning TV Sports Channel LNTV-Sports Channel Madden Sports Channel Phoenix TV Shaanxi Sports Channel Shangdong Sports Channel Shanghai Power Sports Shanghai TV Great Sports Ch. Shenzhen Sports Shenzhen TV5 Sohu Star Sports 2 China Taiyuan Sports Channel Tencent Doc. Channel Tianjin TV Satellite Tianjin TV5 Sports Channel Xinjiang Sports Channel CNN IBN Neo Sports Ten HD Ten Sports IRINN Al Forat Baghdad TV J Sports 1, 2, 3 & 4 JTV 2 TV3

China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China China India India India India Iran Iraq Iraq Japan Jordan Malaysia

Bein Sports 2 Channel News Asia CNBC Asia Eurosport Asia Fox Sports Asia CNN International Abu Dhabi Sports 1, 2, 4 & 61 Dubai Sports 1 Nautical Channel OSN Sports 1HD, 2HD, 3 & 4 Showtime OSN / Gulf DTH Sky News Arabia Solar Sports Starhub Supersports 1, 4 & Arena IB Sports Cable Thai CTH Stadium 2, X True Sport 6 BEIN Sports 1 & 2 City 7 TV Dubai 1 & 2 Dubai Sports 4 Dubai Sports Channel Sama Dubai Yas TV

Pan-Asia Pan-Asia Pan-Asia Pan-Asia Pan-Asia Pan-Asia & ME Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Pan-Middle East Philippines Singapore Singapore South Korea Thailand Thailand Thailand UAE UAE UAE UAE UAE UAE UAE

Europe ORF/ORF Sport Plus Austria Sevrus TV Austria BE Sport 1, 2 & 3 Belgium RTL SportKlub Bosnia & Herz. Bosnia & Herz. BNT World Bulgaria Nova TV Croatia RTL SportKlub 1, 2 & 3 Croatia Fanda TV Czech Republic Nova Sports Czech Republic TV2 News & Sport1 Denmark TV3 Sport 1 & 2 Denmark Nautical Channel Europe Channel 4 Finland HD Life Finland MTV Sport 1 & 2 Finland Nelonen Pro 1 & 2 Finland Viasat Sport Finland Canal+ Sport France France 2, 3 & 4 France L’Équipe 21 France Sport+ France Tébéo France TébéSud France TV5 Monde1 France3 Deutsche Welle Germany N-TV1 Germany Qlar TV Germany RTL Germany Sport 1+ Germany ZDF Germany Nova Sports 2 Greece

BT Sport 1 & 2 UK CBBC UK ITV 1 & 2 UK Sky Living UK Sky Sports 2, 3, 41 UK Sky Sports 2, 3, 4 UK

129

Action 24 Greece & Cyprus Duna TV Hungary M2 & M3 Hungary RTL SportKlub Hungary TV3 Hungary RTE 1, 2 & 3 Ireland Setanta Ireland Sky Sports 2, 3, 4 & 5 Ireland TG 4 Ireland Fox Sports 2 Italy La 8 Italy RAI Due, Sport 1, Uno Italy Sky Sports Italia 2, 3 & 241 Italy LTV 8 Latvia Lietuvos Rytas TV Lithuania LNK Lithuania LRT televizija Lithuania TV 3 Lithuania TV 4 Lithuania RTL Sport Klub Macedonia Fox NL, Sports 2, 4 & 6 Netherlands NOS1 Netherlands NPO 1, 2 & 3 Netherlands Netherlands RTL 71 TV2 Sport Norway CNBC1 Pan-Europe CNN International Pan-Europe Euronews Pan-Europe Fox Sports International Pan-Europe Setanta Sports Eurasia+ Pan-Russia FightKlub Poland Orange Sport Poland RTL Sport Klub Poland Poland TVN25 Poland TVP Info Poland RTP 2, 3 & Informacao Portugal Sport TV 2 & 4 Portugal TVI 24 Portugal RTL SportKlub Romania NTV Russia Ocean TV Russia TV Culture Russia RTL SportKlub Serbia & Montenegro Fanda TV Slovakia Nova Sport Slovakia Pop TV Slovenia RTL SportKlub 1, 2 & 3 Slovenia RTV SLO 2 Slovenia Canal 24 Horas Spain Canal Sur Spain Canal+ Deportes HD, 2, 2HD Spain Cuatro Spain Esport 3 Spain ETB 2 Spain Intereconomia Spain La Sexta Spain Localia Vigo2 Spain Prisa TV Spain Sportmania Spain Teledeporte Spain TV3 / TV Catalunya1 Spain TVE 1, 2 & Internacional Spain TVG 2 & 3 Spain Sweden TV121 Sweden TV41 TV4 Play1,2 Sweden TV4 Sport1 Sweden Viasat Sport & 16 HD Sweden RSI La 3 Switzerland RTS 1 & 2 Switzerland SRF Switzerland LigTV 3 Turkey NTV Turkey Sports TV Turkey TRT 2 Turkey

North America Winners TV Bahamas Rogers Sportsnet Canada ESPN Caribbean Caribbean TYC Int. Costa Rica Costa Rica TYC Int. Rep. Dominicana Dominican Republic TYC Int. El Salvador El Salvador TYC Int.l Guatemala Guatemala TYC Int. Honduras Honduras C7 Jalisco Mexico TYC Int. Mexico Mexico CNN International Pan-North America TYC Int. Panama Panama TYC Int. Puerto Rico Puerto Rico WAPA Sport Puerto Rico Nautical Channel USA NBC Sports1 USA Outside TV2 USA TYC International USA USA Universal Sports (WCSN)1 USA Univision Deportes USA WAPA USA WJAR USA Oceania CNBC Australia Fox Sports 1, 2, 3 & 4 (Aus) One Sky Sport 1, 2, 3, 4 & 5 TV One TV4 Nautical Channel CNN International

Australia Australia Australia New Zealand New Zealand New Zealand Oceania Pan-Oceania

South America TYC Sports/Telered Argentina TYC International Bolivia Bolivia Bandsport / Newco Brazil Esporte Interativo Brazil Rede Globo de Televisao1 Brazil CDF Chile TYC International Chile Chile TYC International Colombia Colombia TYC International Ecuador Ecuador Canal 11 Honduras Claro Sports TV Latin America5 ESPN 3 7 HD Latin America Latin America6 CNN International Pan-South America TYC International Paraguay Paraguay TYC International Peru Peru TYC International Uruguay Uruguay Meridiano TV Venezuela

Special feature programming. Digital channel only. France + French speaking territories worldwide. 4 Italy, San Marino, Vatican State, The Italian speaking Switzerland (Canton Ticino), Principado de Monaco and speaking communities outside the territory. 5 Also including the Latin speaking parts of North America. Excluding Brazil. 6 Also including the Latin speaking parts of North America Source: Repucom, Teletrax, Sunset+Vine Distribution 1

2 3

Television

83 Countries

showed either the weekly show, highlights or special feature programming from the Race

Volvo Ocean Race

128

242 Broadcasters


Country

131

130

TV performance by country

Top channels in 10 key markets (ranked by publicity value) Broadcasts

Total coverage duration

Cumulative audience

Publicity value

Country Channel Broadcasts Total coverage duration

Cumulative audience

Publicity value

Brazil

632

234 hrs

14.4M

€ 3.5M

China

1,373

419 hrs

846.0M

€ 73.9M

Brazil

BandSports

384

183 hrs

810.139

€ 2,378,785

France

976

287 hrs

75.3M

€ 7.3M

Esporte Interativo

74

36 hrs

420.970

€ 559,456

Germany

195

7 hrs

68.1M

€ 1.8M

RBS TV Florianopolis

35

3 hrs

4.058.653

€ 182,448

Italy

808

268 hrs

20.7M

€ 11.0M

China

Xinjiang Sports Channel

154

73 hrs

7.302.901

€ 19,025,824

Netherlands

924

285 hrs

62.4M

€ 16.4M

CCTV 5

188

5 hrs

601.033.193

€ 18,313,684

Portugal

733

123 hrs

43.5M

€ 12.5M

CCTV News

64

18 hrs

2.775.000

€ 7,014,726

Russia

674

261 hrs

14.0M

€ 8.2M

France

Tébéo

281

122 hrs

291.500

€ 2,237,327

South Africa

522

178 hrs

39.5M

€ 1.3M

TébéSud

274

119 hrs

342.800

€ 2,183,325

Spain

1,419

450 hrs

105.9M

€ 8.5M

Sport+

69

34 hrs

797.603

€ 911,706

Sweden

567

183 hrs

17.2M

€ 2.1M

Italy

Fox Sports 2

573

248 hrs

1.650.308

€ 6,909,749

Turkey

478

142 hrs

9.2M

€ 1.6M

RAI Sport 1

43

2 hrs

1.364.330

€ 1,552,153

UAE

1,596

532 hrs

24.6M

€ 22.2M

Sky Sport 24

137

9 hrs

4.610.949

€ 935,866

UK

411

89 hrs

14.4M

€ 1.7M

Netherlands

Fox Sports 2

610

251 hrs

1.458.678

€ 7,994,782

USA

1,011

354 hrs

69.7M

€ 12.9M

NPO 1

106

5 hrs

46.303.630

€ 4,258,132

Rest of the world

12,575

3,852 hrs

234.6M

€ 108.2M

Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

Publicity value per region

Asia Pacific

€ 106.19M

Europe

€106.17M

Africa & Middle East Central & South America

€ 31.92M

RTL 7

105

19 hrs

3.950.200

€ 3,377,675

Spain

Teledeporte

166

41 hrs

9.648.900

€ 4,072,495

TVE 1

48

1 hrs

59.743.900

€ 1,845,042

TVG

118

2 hrs

9.663.100

€ 318,730

Sweden

TV 12

108

42 hrs

1.301.600

€ 929,871

TV 4

54

20 hrs

6.276.250

€ 434,591

TV 3

16

13 hrs

435.200

€ 426,340

UAE

Abu Dhabi Sports 6

312

148 hrs

406.085

€ 7,722,977

Dubai Sports Channel

239

18 hrs

2.805.906

€ 5,713,732

Abu Dhabi Sports 1

126

53 hrs

12.983.739

€ 5,659,412

UK

BBC 1

4

13 min

2.900.800

€ 655,485

Sky Sports 4

62

30 hrs

80.500

€ 173,006

ITV1 Meridian

35

3 hrs

4.058.653

€ 182,448

USA

Outside TV

370

184 hrs

16.911.703

€ 5,709,382

NBC Sports

41

20 hrs

2.045.700

€ 3,290,753

CBS

2

4 min

8.967.320

€ 1,159,203

€ 22.67M Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

North America

€ 13.29M

Oct 1 2014 - Jun 30 2015 Source: Repucom, Teletrax

Italy 3.7% USA 4.4%

Spain 2.9% France 2.5% Brazil 1.2% Sweden 0.7%

Netherlands 5.6%

Television

Publicity value

UK 0.6%

UAE 7.6%

Photo: Ainhoa Sanchez

Rest of the world 45.6%

TVNZ's Breakfast show broadcasts live from Auckland Race Village.

Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

Volvo Ocean Race

China 25.2%


133

132

Higher quality online sources covering the Volvo Ocean Race in 2014-15 resulted in 141% growth in potential audience reach1.

Online articles per day Team Vestas Wind grounding incident

1,400

Rounding Cape Horn Dongfeng Race Team mast incident Leg 9 Arrivals

1,200 Leg 6 Arrivals

1,000

Alicante In-Port Race

Leg 8 Arrivals

Leg 3 Arrivals Leg 7 Start

800

Leg 2 Arrivals

Leg 1 Arrivals

Leg 1 Start

600

Leg 4 Start

Leg 4 Arrivals Leg 5 Arrivals

Abu Dhabi In-Port Race

Leg 6 Start

400

200

Oct 2014

Nov 2014

Dec 2014

Jan 2015

Feb 2015

Mar 2015

Apr 2015

Number of articles per day Average articles per day

Jun 2015

July 2015

Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater

The average potential daily audience reach from online sources was higher than the peak level in the previous edition.

The 2014-15 edition saw interest climb throughout the event with significantly higher numbers in the mid-Race period than in previous editions.

This growth was driven largely by improved content from the Onboard Reporters and closer racing in the one-design format.

Potential cumulative audience reach1 per Leg 2011-12 vs. 2014-15

Online News 2011-12 vs. 2014-15

2011-12 2014-15 Difference

242.7 252.9

4.2%

Average number of articles per day

Total articles

69,168 69,032 Âą0%

Number of sources

5,654 5,336

Potential cumulative audience reach1

75.2B 181.6B 141%

Online News

30B

22.5B

5.6%

15B Potential Audience 2014-15 Potential Audience 2011-12 Average Potential Audience 2011-14 Average Potential Audience 2014-15

7.5B

Dates Monitored: 2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater

Potential cumulative audience reach is calculated by multiplying the number of articles with the number of people who visit the website at least once a month.

1

Dates Monitored: 2011-12 Edition: Oct 10 2011 - Jul 20 2012 2014-15 Edition: Oct 1 2014 - Jun 30 2015 Source: Meltwater

0 Pre-race

Leg 1

Leg 2

Leg 3

Leg 4

Leg 5

Leg 6

Leg 7

Leg 8

Leg 9

Volvo Ocean Race

Online News

May 2015


135

134

Number of articles: 142 Unique visitors1: 6.3M Potential cumulative audience reach: 895.9M

Number of articles : 15 Unique visitors1: 43.5M Potential cumulative audience reach: 622.4M

Number of articles: 33 Unique visitors1: 91.4M Potential cumulative audience reach: 3,283.4M

Number of articles: 5 Unique visitors1: 2.4M Potential cumulative audience reach: 12.0M

Number of articles: 72 Unique visitors1: 59.5M Potential cumulative audience reach: 4,069.3M

Number of articles: 27 Unique visitors1: 8.7M Potential cumulative audience reach: 238.4M

Number of articles: 132 Unique visitors1: 2.9M Potential cumulative audience reach: 365.2M

Number of articles: 8 Unique visitors1: 4.3M Potential cumulative audience reach: 34.7M

Number of articles: 5 Unique visitors1: 31.0M Potential cumulative audience reach: 150.6M

Number of articles: 66 Unique visitors1: 89.3M Potential cumulative audience reach: 5,812.8M

Number of articles: 25 Unique visitors1: 10.6M Potential cumulative audience reach: 250.2M

Number of people who visit the website at least once a month. The number of unique visitors varies over time, therefore the potential audience reach also varies over time for the same source. Source: Meltwater, Forbes

1

Volvo Ocean Race

Online News

Number of articles: 49 Unique visitors1: 26.2M Potential cumulative audience reach: 1,305.1M


137

The global nature of the Volvo Ocean Race gives it a natural worldwide audience. Reach is extended even further by using a network of international media managers and working closely with major news agencies.

Online coverage per country USA

8,826

Spain

8,528 Ireland 167 Korea

Hong Kong

20 Fiji

2

China

7,086

Venezuela 167 Slovenia

15 Guatemala

2

France

7,038

Poland

13

2

Italy

6,166 Austria 143 Estonia

11 Latvia

2

Sweden

4,627

11

2

Finland

172

155 135

Indonesia

Cape Verde Iraq

21

Curaçao

Kazakhstan Netherlands Antilles

2

Netherlands 4,198

Malaysia 125 Panama

11 Nigeria

2

Brazil

3,604

Canada

110

10

Papua New Guinea

2

3,141

Kuwait

86

Saint Kitts And Nevis

2

UK

Ukraine Czech Republic

9

Australia

2,900 Thailand 85 Moldova

8 Azerbaijan

UAE

1,985 Hungary 82 Bermuda

7 Bangladesh 1

Germany

1,473

Taiwan

81

Cyprus

7

Bosnia and Herzegovina 1

Portugal

931

Philippines

77

Dominican Republic

7

Central America

1

New Zealand

691

Saudi Arabia

75

Mozambique

7

Costa Rica

1

Denmark

616 Jordan

71 Chile

6 Ecuador

1

Russia

568 Oman

68 Nicaragua

6 Guam

1

Lithuania

498 Peru

63 Bahamas

5 Guyana

1

Croatia

439 Bahrain 59 Ghana

5 Honduras

1

Switzerland

414

5

1

Argentina

400 Greece

50 Romania

5 Kenya

1

South Africa

338

Japan

49

Vietnam

5

Macau

1

Belgium

329

Malta

46

Belarus

3

New Caledonia

1

Colombia

324

Madagascar

40

Cayman Islands

3

Serbia

1

India

273 Qatar

3 Somalia

1

Singapore

262 Lebanon 35 Paraguay

3 Tunisia

1

Norway

215

3

1

Mexico

201 Yemen

31 Slovakia

Turkey

183

24

Egypt

178 Pakistan 23 Bolivia

Luxembourg 58

Bulgaria Mauritius

Palestine

39 Iceland 33

Puerto Rico Antigua and Barbuda

Israel

Uruguay

1

3 2 2 Total 69,032

Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

Number of articles: 120 Unique visitors: 3.3M Potential cumulative audience reach: 363.2M

Number of articles: 144 Unique visitors: 54.2M Potential cumulative audience reach: 8,202.0M

Top 10 languages by number of online articles

Number of articles: 92 Unique visitors: 3.3M Potential cumulative audience reach: 287.4M

8,826 articles

Top 15 countries by number of online articles

published in the United States

New Zealand 1% French 9%

Portugal 1% Portuguese 7%

Chinese 10%

Other countries 10%

Denmark 1%

Italian 9%

USA 13%

Germany 2% UAE 3%

Swedish 7% Spanish 14%

Spain 12%

Australia 5%

Dutch 6%

UK 5%

German 2%

Brazil 5%

China 10%

Arabic 1% English 29%

Other languages 5%

113 countries

Netherlands 6% Sweden 7%

Italy 9%

France 10%

Percentage of online articles published from a total 69,032

Percentage of online articles published from a total 69,032

Source: Meltwater, Oct 1, 2014 - Jun 30, 2015

Source: Meltwater, Oct 1, 2014 - Jun 30, 2015

Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

published articles about the Volvo Ocean Race

China

€ 37,231,864

USA

€ 13,122,311

UAE

€ 10,712,593

Sweden

€ 8,570,618

UK

€ 8,102,727

Spain

€ 7,455,042

France

€ 4,755,180

Brazil

€ 3,686,444

Italy

€ 3,106,472

Netherlands

€ 2,139,621

Rest of the world

€ 11,221,382

Total

€ 110,104,254

Oct 1, 2014 - Jun 30, 2015, Source: Repucom

Online News Online Global

Publicity value for top 10 countries

Volvo Ocean Race

136

Online Global


139

Brazil

Spain

Website

Articles

Unique visitors1

Pot. cumulative audience2

Website

Articles

Unique visitors1

Pot. cumulative audience2

G1. Globo.com

14

6,063,200

85,314,340

El País

43

12,020,484

516,880,825

R7.com

19

2,778,034 60,851,461

As

73

6,143,990 430,764,299

Lancenet.com.br 132

2,911,953

365,226,444

ABC

115

8,471,568 974,230,292

O Povo Online

1,347,289

144,563,937

Marca

12

8,845,928 114,365,045

La Informacion

282

2,845,116

910,546,826

Unique visitors1

Pot. cumulative audience2

113

ClicRBS 93

1,069,662 136,213,113

China

Sweden

Website

Articles

Unique visitors1

Pot. cumulative audience2

Website

中国日报网 (chinadaily.com.cn)

144

54,210,376

8,201,986,803

Aftonbladet 91

2,324,129 229,483,667

中国网 (china.com.cn)

86

83,999,780

7,223,981,062

Göteborgs-Posten 253

783,056

新华网 (news.xinhuanet.com)

66

89,320,856

5,812,755,053

Expressen 67

1,965,881 113,319,594

23,156,024

4,146,931,101

DN.se

58

1,213,277 82,689,767

2,778,953,405

SvD

57

785,843 45,780,376

凤凰网 (ifeng.com)

28 99,248,336

UAE

France Website

Articles

168,056,122

Unique visitors1

Pot. cumulative audience2

Website

Articles

Unique visitors1

Pot. cumulative audience2

131

115,787,456

16,681,409,149

492,281

143,595,371

L’Équipe

133

5,847,299 742,564,958

Yahoo! Maktoob News

Yahoo

143

4,329,704 619,147,623

The National

288

Euronews 132

2,710,969 334,045,716

Sport360

238 228,017

93,535,977

Le Monde

27

8,701,846

238,419,245

Gulf News

88

836,713

72,335,197

Nouvel Obs.com - Sport

73

8,097,829

619,721,803

Al Ittihad Newspaper – ‫ داحتالا ةديرج‬156

296,213

35,685,475

Italy

UK

Website

Articles

Unique visitors1

Pot. cumulative audience2

Website

Articles

Unique visitors1

Pot. cumulative audience2

Primo Magazine

105

10,670,711

1,097,692,289

Daily Mail

72

59,524,464

4,069,299,167

La Gazzetta Dello Sport

89

2,249,387

191,670,740

BBC Online

42

20,023,382

812,733,679

La Repubblica

142

6,309,146

895,898,706

Telegraph

26

27,846,338 708,986,944

La Stampa

120

3,316,912

363,209,519

The Guardian

15

43,518,352

622,435,347

ANSA.it

92

3,268,942 287,437,724

The Independent

26

14,539,736

415,787,256

Pot. cumulative audience2

Netherlands

Online News

搜狐体育 (sports.sohu.com) 182

Articles

USA

Website

Articles

Unique visitors1

Pot. cumulative audience2

Website

Articles

Unique visitors1

De Telegraaf

317

2,590,226

838,426,870

Yahoo!

147

35,665,200 5,161,216,800

NOS.nl

176

1,950,507 361,506,382

The Huffington Post

44

96,920,144

4,417,061,545

NU.nl

56

4,576,439 257,402,900

Reuters US News

25

10,599,170

250,207,754

AD.nl

60

2,520,147 148,478,924

The Washington Post

49

26,244,212

1,305,058,078

RTL Nieuws

65

1,846,176

FOX Sports

38

5,756,530

241,440,586

1 Number of people who visit the website at least once a month. The number of unique visitors varies over time, therefore the potential audience reach also varies over time. 2 Potential audience reach is accumulated.

125,710,141

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

Volvo Ocean Race

138

Online news in 10 key markets


Volvo Ocean Race images had a higher engagement rate than the top 25 most followed brands on Instagram.

141

140

Instagram

www.instagram.com/volvooceanrace

The Volvo Ocean Race Instagram account received 1.66 million likes during the 2014-15 edition.

1.66 M

Instagram engagement rate benchmark 5,115

5,028

4,927

Volvo Ocean Race

Engagement rate

6%

Dakar Rally

4,5%

Le Tour de France

Top 25 brands America’s Cup

Wimbledon

3% 4,923

4,798

F1

50.000

Followers

4,342

200.000

350.000

500.000

Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.

238,727 195,240

191,595

4,166

4,152

4,292

171,222

Jan

Feb

Mar

Apr

Feb

Mar

Apr

157,402

144,395

85,473

Oct

Nov

Dec

May

Jun

Social Media Instagram

131,109

166,362

Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.

Average Like per post 3,792

3,643

3,953

3,400

1,700

3,606

3,744

3,534

Oct

Nov

Dec

Source: Iconosquare, Oct 1, 2014 - Jun 30, 2015.

Jan

May

Jun

Volvo Ocean Race

Social Media

Number of Likes on Instagram


143

Volvo Ocean Race has significantly more followers in the 25-54 age group than the Facebook average. The number of Facebook fans grew by 487% from the previous race. Photos were the most engaging content type.

Facebook engagement rate1 and total page likes Engagement rate Total page likes

On average, 14,603 people were talking about the Volvo Ocean Race daily – with the peak figure coming on March 31, when the fleet rounded Cape Horn and Dongfeng Race Team broke their mast on the same day.

8%

1,250k

6%

1,175k

4%

1,100k

2%

1,025k

950k

0 Oct 1 2014

Facebook posts with the highest reach

Nov 1 2014

Dec 1 2014

Jan 1 2015

Feb 1 2015

Mar 1 2015

Apr 1 2015

May 1 2015

Jun 1 2015

Jun 30 2015

Engagement rate based on Facebook page fans (likes, comments and shares by number of Facebook page fans) Source: Facebook analytics, Oct 1, 2014 - Jun 30, 2015

1

Daily people talking about Volvo Ocean Race on Facebook

Daily People Talking About Volvo Ocean Race Daily Average People Talking About Volvo Ocean Race = 14,603

Rounding Cape Horn

Shares: 14,573 Likes: 55,929 Views: 754,021 Reach: 2,195,456

Shares: 7,497 Likes: 25,725 Views: 635,165 Reach: 1,848,320

60,000

45,000

Dongfeng Race Team broke their mast

Team Vestas Wind grounding incident Cyclone Pam

Arrivals Leg 1

Start Leg 1

Arrivals Leg 9

Start Leg 3 30,000

15,000

Oct 1 2014

Nov 1 2014

Dec 1 2014

Jan 1 2015

Feb 1 2015

Mar 1 2015

Apr 1 2015

May 1 2015

Jun 1 2015

Jun 30 2015

Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015

Volvo Ocean Race Facebook page fans demographics

Shares: 7,407 Likes: 27,140 Reach: 1,879,552 Facebook page fan growth

Shares: 6,411 Likes: 23,158 Reach: 1,789,952 1,494

1,220,541

13-17 yrs

Number of posts2

5,917,526

Female 30%

65+ yrs

18-24 yrs

1,012,362

New fans since last race2

55-64 yrs

25-34 yrs

Spain 4%

Ireland 2% Germany 2% Portugal 4%

Australia 1%

30% Total page fans2

UAE 4%

India 2%

40%

Total engagements2

1,220,541

UK 3%

France 3% Sweden 2%

Male 70%

Social Media Facebook

0

Turkey 6%

Netherlands 6%

20%

Italy 6%

713,043

+487%

8.8%

Daily average reach2 Average engagement rate based on reach2

1.98% 207,994

2011–12 Source: Facebook Insights

216,500 2014–15

45-54 yrs

Total comments – an average of 793 per day

Source: 1 Supermetrics, Oct 1, 2014 - Jun 30, 2015 2 Facebook Insights, Oct 1, 2014 - Jun 30, 2015

USA 16%

35-44 yrs

Average engagement rate based on fans1 2

Brazil 40%

10%

Age Female – Volvo Ocean Race Female –Facebook Average Male – Volvo Ocean Race Male –Facebook Average Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015

13-17

18-24

25-34

35-44

45-54

55-64

65+

Volvo Ocean Race Facebook average Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015

Source: Facebook Insights, Oct 1, 2014 - Jun 30, 2015

Volvo Ocean Race

142

Facebook


The Volvo Ocean Race’s official YouTube channel had more than 12.8 million views from over 180 countries during the Race – 4.8 million more views than in 2011-12. Most video views came from the United States. Over 40% of the audience is between 18 and 34 years old.

Video views grew by 524% compared with the 2011-12 edition, while 29% of Facebook videos were watched for at least 30 seconds, representing extremely high levels of engagement. YouTube views per day

Source: YouTube Analytics Oct 1, 2014 - Jun 30, 2015

Team Vestas Wind grounding incident

300,000 Arrivals Leg 1 225,000

145

YouTube

Arrivals Leg 9

Rounding Cape Horn Dongfeng Race Team broke their mast

Start Leg 1

150,000

Cyclone Pam

Start Leg 3

75,000

0 Oct 1 2014

Dec 1 2014

Jan 1 2015

Feb 1 2015

Mar 1 2015

Apr 1 2015

May 1 2015

Jun 1 2015

Jun 30 2015

‘Just another day in the office’ – 808,792 views. Volvo Ocean Race YouTube demographics

12.8M

Australia 4%

87M

YouTube views: 188,124

1-4 h

Daily boat stories

2 min

Stopover features

3 min

Promos

1 min

• •

37,167,731 Facebook views

Behind the scenes

5 min

Weekly show

30 min

Inside Track

10 min

Branded content for sponsors and partners

5 min

Press conference highlights

2 min

986,545 Total views

Interviews

2 min

2008-09

USA 29%

Sweden 7%

2014-15

Views during the 2014-15 Race Estimated minutes watched Average percentage of each video viewed Views of Volvo Ocean Race YouTube videos embedded on external sites (19.1%)

Based on YouTube Analytics data of 200 top viewed videos. Source: YouTube Analytics: Oct 1, 2104 - June 30, 2015

8% Spain 15%

3%

Age Source: YouTube Analytics Oct 1, 2014 - Jun 30, 2015

2.4M

16%

11%

Netherlands 14%

Source: Facebook Insights, YouTube Analytics | 2008-09: Jul 11, 2008 - Jul 19, 2009 2011-12: Oct 10, 2011 - Jul 20, 2012 | 2014-15: Oct 1, 2014 - Jun 30, 2015

17%

UK 7% Germany 8%

8,011,143 Total views

2011-12

20%

65+

Live Leg Starts, Arrivals and In-Port Races

50.45%

55-64

Average Length

25%

France 6% Canada 6%

45-54

Video Types

12,815,878 YouTube views

Italy 4%

35-44

524%

49,983,609 Total views

25-34

Total Video views per edition

18-24

Facebook views: 458,902 YouTube views: 7,813

‘Join the adventure of a lifetime’ – 1,199,979 views.

Social Media Multi-Platform Video/YouTube

YouTube views: 106,813

Volvo Ocean Race

Facebook views: 482,919 YouTube views: 69,809

Nov 1 2014

13-17

144

Multi-Platform Video In order to optimise output and reach a larger number of viewers, the Race’s inhouse media team created custom content for both YouTube and Facebook.


15%

USA UK

14%

Netherlands

12%

Spain

10%

France

5%

Italy

5%

Canada

3%

Ireland

3%

Turkey

3%

Australia

3%

3,942 192,490

Followers

Tweets sent during 2014-15 Race

Interactions

Periscope data for May and June 2015

153,285 3,437 19,693 32

Total likes

Live viewers of launch event

Putting fans right at the heart of the action, the all access stream added an extra dimension to the racing – and the Volvo Ocean Race account went on to stream live Q&As from team bases, the Sailors’ Parade, and even from 100 ft up the mast.

Likes during launch event

Broadcasts

The event, launched in partnership with Twitter on May 17, 2015, took viewers on board hometown boat Alvimedica in the Newport In-Port Race.

“Live streaming a highprofile race from one of the competing boats brings fans closer to the action than ever before. It’s a unique perspective that only the Volvo Ocean Race can offer.” Alex Trickett Head of Sport, Twitter UK

Source: Twitter Analytics

For more detailed data on Social Media see the Data section on page 220 to 227 SportTechie

147

The Volvo Ocean Race became the first major sporting event to broadcast live from the field of play using Periscope, a new streaming app launched by Twitter in March 2015.

The New York Times

Social Media Twitter/Periscope

69,216

Twitter followers location by percentage

Periscope

Volvo Ocean Race

146

Twitter is now the fastest way to get news from the fleet. Race Control supplies automatic position reports and the Race’s in-house media team broadcast live video via Periscope.

Twitter


The biggest publishing names in lifestyle, sports and news have featured the Volvo Ocean Race in galleries. The Guardian published galleries with photo highlights of every leg. The Daily Telegraph regularly featured the Race in their photos of the week. The New York Times published galleries tracking the journey of Team Vestas Wind back to the water.

Getty Images and the Volvo Ocean Race

29,381 9,246

Photo: Amory Ross

Photo: Brian Carlin

Image Library All images taken by the Onboard Reporters and official Race photographers are available royalty-free for use by stakeholders in their communication and campaigns, and to the media for editorial use.

1,043 downloads.

Getty Images downloads by country USA

Total downloads

18,004

China

5,168 2,280

Germany Total images

979

UK Italy

703

UAE

452

Bulgaria

231

Hungary

199

Russia

187

India

148

France

112

Austria

106

Netherlands

92

Australia

84

Ireland

83

Source: Getty Images Dates: Oct 1, 2014 - Jun 30, 2015

Photos

Photo: Rick Tomlinson

684 downloads.

1,077 downloads.

Photos

149

The Volvo Ocean Race worked closely with Getty Images, the largest photo agency in the world, to distribute content.

2.62M

Downloads from the Volvo Ocean Race image library during the 2014-15 edition

38,975

Number of different images downloaded from our library in 2014-15

Source: Volvo Ocean Race Image Library Dates: Oct 1, 2014 - Jun 30, 2015

The Guardian

The New York Times

Forbes

Volvo Ocean Race

148

The Volvo Ocean Race takes the fleet through some of the most remote and picturesque areas of the planet, while the sailors face a human adventure like no other. It’s no surprise, therefore, that the stunning visual content produced by the Onboard Reporters and official Race photographers is in such demand.


Publicity value from print articles in 10 key markets

2011-12 2014-15

Number of print articles for 10 key markets

1,912

Netherlands

€ 9.6M € 8.4M

151

150

The Volvo Ocean Race story was a bigger draw than ever for major print media in 2014-15. Coverage was concentrated in much higher quality publications than in previous editions, meaning that event media value increased overall and was markedly higher in key markets.

1,690

Spain € 7,5M € 6,4M € 5.1M

€ 5.1M € 4.6M

China

€ 4.8M

€ 3.6M

€ 4.0M

Sweden

€ 3.8M

€ 2.4M

€ 2.2M

€ 1.9M

€ 1.6M

€ 1.8M

€ 1.5M € 0.7M

€ 0.5M

€ 0.4M

UAE

Spain

408

€ 4.6M € 3.4M

Netherlands

1,129

UAE

France

Brazil

China

Italy

USA

Sweden

UK

Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Rest of the world

302

UK

209

Brazil

205

USA

190

Italy

148

France

122

Rest of the world

937

Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Print articles per leg

Race partners1 print brand value in 10 key markets2

Race partners1 print brand mentions in 10 key markets2

1,425

€ 973,102 +169%

2,067 +159%

1,021

810

755

623

566

659 568 478

2011–12

2014–15

Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1 Race Partners for 2014-15: Abu Dhabi, Cobham, Inmarsat, IWC Schaffhausen and Maersk Liine. 2 Netherlands, Spain, UAE, China, Sweden, UK, Brazil, USA, Italy, France

2011–12

2014–15

Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1 Race Partners for 2014-15: Abu Dhabi, Cobham, Inmarsat, IWC Schaffhausen and Maersk Liine. 2 Netherlands, Spain, UAE, China, Sweden, UK, Brazil, USA, Italy, France

Print

Leg 9

Leg 8

Leg 7

Leg 6

Leg 5

Leg 4

Leg 3

Leg 2

Leg 1

Pre-race

Oct 1, 2014 - Jun 30, 2015 Source: Repucom

797

€ 361,138

347

447,823 Average readership per print article in 2014-15

2011-12 2014-15 Difference

Event publicity value

€ 35.6M € 48.4M

36.0%

Total articles

13,266 7,2521

45.3%1

Print articles for 2014-15 were collected manually by the Volvo Ocean Race monitoring team and provided to Repucom for analysis. Smaller articles that mentioned the Volvo Ocean Race among other events were not counted. In 2011-12, a third party agency were engaged to collect clippings which resulted in a much higher number of articles. However, even with a 45.3% reduction in articles collected, the readership and publicity value increased due to a significant increase in quality of the publications covering the Race.

1

Dates monitored: 2011-12 edition: Oct 10, 2011 - Jul 20, 2012 | 2014-15 edition: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Volvo Ocean Race

Print

Print 2011-12 vs. 2014-15


153

152

Top three print publications in 10 key markets

Share of publicity value from print articles in 10 key markets

Italy 8%

China 5%

USA 8%

Country

Total publicity value Publication Articles per country

Total readership

Average readership

Publicity value per publication

Brazil

€ 4.6M

Diarinho

119

42.8M

360,000

€ 3,241,341

Jornal de Santa Catarina

25

1.2M

48,833

€ 174,613

Lance!

16

9.7M

608,372

€ 38,269

China

Xinmin Evening News

7

23.0M

3,292,000

€ 215,784

Global Times

9

71.3M

7,920,000

€ 204,944

Beijing Times

7

13.9M

1,992,000

€ 148,257

France

L’Équipe

15

22.2M

1,478,000

€ 870,015

Le Telegramme

29

16.9M

584,000

€ 753,225

Femme actuelle

3

17.1M

5,689,000

€ 692,922

Italy

€ 4.0M

La Gazzetta dello Sport

46

183.8M

3,995,000

€ 979,133

OGGI

1

2.6M

2,643,000

€ 670,794

Corriere della Sera

7

20.1M

2,870,000

€ 528,773

Netherlands

€ 8.4M

NRC Handelsblad

69

39.3M

570,000

€ 1,005,386

Algemeen Dagblad

48

9.2M

190,694

€ 589,671

De Telegraaf

25

52.8M

2,110,000

€ 309,418

Spain

Marca

179

322.3M

1,800,378

€ 2,120,570

ABC

33

24.6M

744,000

€ 393,219

€ 2.4M

€ 4.8M

Sweden 4%

Brazil 10%

UK 1%

€ 5.1M

France 10%

Rest of the world 17%

UAE 11% Spain 11%

Netherlands 17%

Oct 1, 2014 - Jun 30, 2015 Source: Repucom

El País

14

27.9M

1,991,000

€ 274,538

Sweden

€ 1.8M

Dagens Nyheter

28

27.7M

990,000

€ 597,885

Göteborgs-Posten

30

12.7M

424,800

€ 252,958

Expressen

14

16.6M

1,183,000

€ 183,357

UAE

The National

215

63.9M

297,000

€ 2,177,466

Al Ittihad

125

38.9M

311,108

€ 681,171

Abu Dhabi Week

25

5.5M

220,846

€ 331,213

UK

Daily Telegraph

8

14.5M

1,818,125

€ 281,996

The Times

11

19.5M

1,773,000

€ 36,851

Metro.co.uk

2

7.2M

3,597,000

€ 16,115

USA

The New York Times

10

24.3M

2,432,000

€ 700,077

Providence Journal

12

3.8M

315,389

€ 451,363

The Wall Street Journal

4

14.2M

3,542,000

€ 330,536

€ 5.1M

€ 0.7M

Sweden 4% Italy 9%

UAE 8%

France 4%

€ 3.8M

Print

Share of total readership in 10 key markets

USA 3% China 14%

UK 2% Brazil 2%

Spain 21% Netherlands 22% Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Volvo Ocean Race

Rest of the world 12%


42.1%

155

Growth in media accreditation from the 2011-12 Race

4,197

Accredited media representatives

51

Countries represented

27

Countries with more than 10 media

Skippers press conference at Alicante Start Race Village.

Total number of accredited media representatives

National and foreign accredited media 2014-15

4,197 Foreign media 40.2 % 2,954

2008–09 2011–12

National media 59.8 %

2014–15

Source: Volvo Ocean Race Media Centre/Accreditations system

Source: Volvo Ocean Race Media Centre/Accreditations system

Accredited media per stopover, 2011-12 vs. 2014-5

1 2 3

Miami was the USA stopover in 2011-12 There was no pit-stop in 2011-12 Galway was the final stopover in 2011-12

Source: Volvo Ocean Race Media Center/ Accreditations system

811

2011–12

Accredited Media

2,631

2014–15

711

495 417

407 362

386

351

384 301

262

247 173

200

246 187

327

288

288

212

96 0 Alicante Photo: Buda Mendes

Cape Town

Abu Dhabi

Sanya

Auckland

Itajaí

Miami1 & Newport

Lisbon

Lorient

The Hague2

Galway3 & Gothenburg

Volvo Ocean Race

Accredited Media

Photo: Ainhoa Sanchez

154

The Volvo Ocean Race offers all visiting media royalty-free multimedia content, access to media centres and free high speed internet connections in every stopover.


Europe Aftonbladet (Sweden) BBC (UK) Conde Nast Traveller (Russia) Cosmopolitan (UK) Daily Telegraph (UK) De Telegraaf (Netherlands) El Mundo (Spain) El País (Spain) Elle (Italy) Financial Times (UK) France Television TF1 (France) Frankfurter Allgemeine Zeitung (Germany) Health and Fitness (UK) ITV News (UK) L’Équipe (France) La Gazzetta dello Sport (Italy) La Stampa (Italy) Le Monde (France) Le Parisien (France) Marca (Spain) Men’s Health (Poland) NOS (Netherlands) Paris Match (France) Rai TV (Italy) RTL (Netherlands) Sky TV (pan-European) Stern (Germany) Sunday Times/The Times (Ireland) The Guardian (UK) TVE (Spain) Vanity Fair (Italy) Vogue (Italy) North America ABC TV Boston Globe Businessweek

Top accredited media, all stopovers 2014–15 Capitol TV CBS News CNBC CNN ESPN Esquire Gear Patrol Huffington Post Marie Claire National Geographic NBC Sports New York Post New York Times Popular Science Sports Illustrated Wall Street Journal Washington Post

157

156

Top accredited media 2014-15 Yahoo Asia (pan-Asia) Yangtse Evening Post (China) South America BandSports TV (Brazil) Condé Nast Traveller (Chile) Diarinho (Brazil) Globo TV (Brazil) GQ (Brazil) Jornal de Negócios (Brazil) Lance! (Brazil) Marie Claire (Brazil) RBS TV (Brazil) The Independent (Brazil)

Asia/Oceania 21st Century Business Herald (China) Al Jazeera (UAE) Beijing Times (China) Business Daily (China) Businessweek (China) CCTV (China) Channel 9 (Australia) Gulf News (UAE) Hello! (Turkey) Khaleej Times (UAE) National Business Review (New Zealand) NZ Herald (New Zealand) NZTV (New Zealand) Outside Television/Magazine (Australia) People’s Daily (China) Sina.com (China) Sky News Arabia (pan-Gulf) Sohu.com (China) The National (UAE)

Africa Cape Argus (South Africa) Cape Times (South Africa) CNBC Africa (pan-Africa) Die Burger (South Africa) ESPN (pan-Africa) Eye Witness News (South Africa) Playboy (South Africa) South African Broadcasting Corporation (SABC) The Sunday Times (South Africa) Top Gear (South Africa) News Agencies AFP (France) ANSA (Italy) Associated Press (United States) Bloomberg (United States) EFE (Spain) Europa Press (Spain) Fairfax (Australasia) Reuters (UK) TT (Sweden) Xinhua (China) Source: Volvo Ocean Race Media Centre/Accreditations system

Netherlands 538 Brazil 412 Spain 384 China 364 Portugal 339 France 329 USA 283 South Africa 190 Sweden 176 UAE 172 UK 152 Germany 150 Italy 127 New Zealand 75 Russia 72 Turkey 67 Belgium 52

Switzerland 48 Australia 32 Poland 30 Denmark 29 Lithuania 21 Canada 18 Argentina 17 Ireland 15 Norway 14 Finland 11 Austria 9 Chile 9 Czech Republic 8 Hungary 8 Sri Lanka 7 Slovenia 6 Ukraine 5

Estonia 3 Andorra 2 Colombia 2 Egypt 2 Greece 2 Japan 2 Latvia 2 Mexico 2 Peru 2 Saudi Arabia 2 Bolivia 1 Croatia 1 India 1 Qatar 1 Singapore 1 Uruguay 1 Venezuela 1

Accredited Media

Photo: Carmen Hidalgo

Number of accredited media personnel per country 2014-15

TVNZ producing their breakfast show in the Auckland Race Village.

International media covering the start of the Volvo Ocean Race in Alicante.

Volvo Ocean Race

Photo: Ian Roman

Photo: Ainhoa Sanchez

Volvo Ocean Race media centre, Alicante stopover.


“Thanks for these nine months. I followed the race with big interest. The app was great!” Joop Brune from Holland

390,697

Downloads

1 min 22 sec

159

In 2014-15, the Volvo Ocean Race App became the first to offer subscription-free in-app live streaming video on a 24/7 basis, whenever content was pushed from Race HQ. The App was downloaded over 390,000 times over the course of the Race – more than double the number of downloads in the previous edition.

Average time spent on tracker screen

1.5M

Live video views from the App

99.5M

Total screen views

“My pupils and I have been following the Race via the App since the start in Alicante. We have learned so much about sailing, geography, oceans, cultures and the environment. This has been the highlight of every day for me and my pupils.” Maria Eriksson, teacher

App user age groups

App downloads iOS

Android

Total 390,697

27%

400,000

22%

+111%

282,489

20%

Race Platforms The App

Live free-to-air video All Leg Starts, In-Port Races and Arrivals shown live on the App completely free of charge.

300,000

16% 185,300 200,000

150,638

10%

108,208 100,000 34,662

Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015

65+

There were more than three times as many iOS users as Android. iOS users spent 5 times longer on the tracker than Android users.

Source: Parse 2008-09 Edition: Sep 20, 2008 - Jul 12, 2009 2011-12 Edition: Oct 10, 2011 - Jul 20, 2012 2014-15 Edition: Oct 1, 2014 - Jun 30, 2015

Volvo Ocean Race

55-64

2014-15

45-54

2011-12

35-44

2014-15

25-34

2011-12

0 18-24

2014-15

Track the boats, explore the route. The Tracker with updates on boat positions given every three hours along with more in-depth telemetry data.

16,000

0

2008-09

16,000

2008-09

5%

2011-12

Real time multimedia Breaking news across video, stills, text and graphics.

Device Customised. The App was specially designed for the iPad as well as the iPhone. It was also customised for 8,429 different Android device types. The tablet version of the App provided a richer experience of the Tracker.

2008-09

Race Platforms

158

The App


34,2M

161

The official Volvo Ocean Race website has acted as a hub for fans since 1997 – the definitive source for news, results, video, photos, stats and history. In 2014-15 the site was redesigned and optimised for mobile users with a responsive design. It was made available in English, French, Spanish and Chinese, with specially created content in each language.

Sessions

6,5M

Users

101,5M

Total page views

81%

were returning visitors

1 min 45 sec

Average time on site

Website users

Website demographics 27%

+8% 6,490,615

7,000,000

23%

5,992,783

+57%

Male 81%

5,000,000

Female 19%

3,824,523

16%

7,250,000

16%

14%

3,500,000 0 4%

2014-15

Source: Google Analytics Sep 20, 2008 - Jul, 12 2009 Oct 10, 2011 - Jul, 20 2012 Oct 1, 2014 - Jun, 30 2015

Website users

The Vestas crash attracted the highest number of users to the race site in a single day (172,548) and produced 1,058,602 page views.

180,000

2011-12

Arrivals Leg 2

25-34

35-44

45-54

55-64

65+

Search trends

The fleet rounded Cape Horn on the same day as Dongfeng Race Team’s mast broke.

Team Vestas Wind grounding

Start Leg 1

Google Trends is a public web facility, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume.

Volvo Ocean Race America’s Cup International Ski Federation European Tour Golf World Surf League Arrivals Leg 9

Rounding Cape Horn DFRT mask breakage Arrivals Leg 3

18-24 Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015

Race Platforms volvooceanrace.com

2008-09

100

Arrivals Leg 4

90,000 50

0 October 1 2014

November 4 2014

December 4 2014

Source: Google Analytics, Oct 1, 2014 - Jun 30, 2015

January 11 2015

February 14 2015

March 20 2015

April 23 2015

May 27 2015

June 30 2015

Oct 1 2014

Nov 1 2014

Source: Google Trends, Oct 1, 2014 - Jun 30, 2015

Dec 1 2014

Jan 1 2015

Feb 1 2015

Mar 1 2015

Apr 1 2015

May 1 2015

Jun 1 2015

Jun 30 2015

Volvo Ocean Race

160

volvooceanrace.com


38,892,969

Unique sessions page views

250,972

Page views per day

2 min 35 sec

Average time spent on tracker on the website

The 3D Tracker, powered with graphics technology from New Zealand-based company Virtual Eye, offered a wealth of features including close-up 3D images of the boats and their performance, plus

Game

For fans of the Volvo Ocean Race Game, the virtual version of the race around the world can quickly become an obsession. The number of registered users was up by 39% on 2011-12 and the average amount of time each user spent on the Game was close to 14 minutes per day.

163

The Tracker is the most popular way for fans to follow the positions of the boats during the ocean legs. It was made available in 2014-15 as a standalone desktop app in a 2D and 3D version for Mac, Windows and Linux and was also embedded on the website in 2D and on the official race App in 2D and 3D for iOS and Android. wind direction and speed. Positions were calculated every 10 seconds and were used to display the boats’ tracks. Updates were live at arrivals and key moments.

App

Tracker visitors including returning

+35%

Virtual Eye

“Everyone dreams of taking part in the Race. We can’t do it in real life so the virtual one does the trick. We’ve just virtually sailed around the world. How rare is that! I really enjoyed the international side of it, it was great seeing so many people playing around the world.” Overall Game winner Patrick Babin, who received an IWC watch from the Race’s official timekeeper as first prize.

2,770,459

2011–12

2014–15 Source: Google Analytics, Oct 11, 2014 - Jun 27, 2015

Unique tracker users +53%

Dashboard Tracker 1,382,000 Registered Players 2014-15 vs. 2011-12 388,398

900,673 142,673

201,562

Registered players

201,562 145,209

+39%

39%

848,393

758,000

Increase in registered players vs. 2011-12

144,869

7 Million 13 min 57 sec

Game sessions

Average time spent per day per user

Source: Virtual Regatta, Oct 1, 2014 - Jun 30, 2015.

2011–12 App Standalone Website

Race Platforms The Tracker/Game

3,744,972

2014–15 2011-12 Source: Google Analytics, Oct 11, 2014 - Jun 27, 2015

2014-15

Source: Virtual Regatta, Oct 1, 2014 - Jun 30, 2015.

Volvo Ocean Race

162

The Tracker


The race first visited China in 2008. Now, it has its own media and sponsorship team in Shanghai, who focuses on the main Chinese platforms to engage with a growing Race audience.

165

164

Dongfeng Race Team’s remarkable performance both on the racecourse and in the media meant a strong improvement in the Volvo Ocean Race’s presence in China.

WeChat

113,544 Page views

20 times Each post was forwarded on average

From the Race’s own WeChat channel.

CCTV-5

Youku

Design your own Volvo Ocean 65 boat campaign in WeChat in collaboration with Volvo Cars China.

Weibo

10.8M Page views

170,785 Fans

92 times Each post was forwarded on average

In total 206 news clips were broadcast on CCTV-5 for a total of 4 hours 8 minutes of news coverage. CCTV-5 also aired a 26-minute highlights show on June 24, 2015.

“My memories of the last edition are still vivid. Looking forward to the next one!”

sohu.com Sohu.com was the official Chinese website for the 2014-15 Volvo Ocean Race.

Weibo fans 180,000

“This is fantastic! It makes me want to travel the world!”

120,000 60,000

China

LeTV was the Official Chinese digital broadcaster of the Race. It featured all In-Port Races and Leg Starts, the weekly show ‘Life at the Extreme’, video news reports and special reports on Dongfeng Race Team.

Oct 2014

Tencent

Dec 2014

Feb 2015

Apr 2015

Jun 2015

Black’s story The youngest sailor in the Race, Dongfeng Race Team’s Liu Xue, or ‘Black’ was the most searched-for individual during the 2014-15 edition. A Sina Weibo topic

“This highlights video makes me so excited for the next one!”

named ‘#what were you at your 21st’ was launched, which invited users to share their experience. The story was also pushed on WeChat, alongside video interviews with the team.

China

LeTV

0

8.8M

Number of views

5 days

Length of topic campaign

See Online News, Television and Print for more data on Chinese media.

Volvo Ocean Race

The Volvo Ocean Race site was repeatedly promoted by Sohu on the Sohu Sports front page.


Team Media Value Fans and media attend MAPFRE’s Leg 5 celebrations after their second place in Itajaí, Brazil

Volvo Ocean Race

Team Media Value

167

166

Photo: Vincent Arens


169

Share of voice1 on TV

Teams’ media valuation Abu Dhabi Ocean Racing 16%

Team Vestas Wind2 12%

Team SCA 15%

€ 48.0M Team SCA TV

€ 36.2M MAPFRE TV

€ 32.7M Team Alvimedica TV

€ 26.4M Team Brunel TV

Team Alvimedica 14%

MAPFRE 11%

Dongfeng Race Team 16%

Team Brunel 16% € 47.3M Dongfeng Race Team TV

Share of voice is the percentage of time on screen across all global TV coverage for each team, whether branding is visible or not. 2 Team Vestas Wind did not start in five offshore Legs and In-Port Races. 1

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax

Team Brunel

861.9M 695.2M

21,801

20,403

21,086

21,495

21,265

20,485

886h 53m 57s

MAPFRE

757h 50m 29s

Team SCA Abu Dhabi Ocean Racing

Team Alvimedica

Team Brunel

Dongfeng Race Team

Dark Colours: Number of TV broadcasts Light Colours: Cumulative TV audience Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Teletrax

MAPFRE

Team SCA

Team Vestas Wind1

1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Online news articles and mentions per team

1157h 34m 41s

Team Vestas Wind1 1

510h 52m 19s

Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Abu Dhabi Ocean Racing Team Alvimedica 85,122

Abu Dhabi Ocean Racing

24,127

Team Alvimedica

27,767

26,407

26,190

41,177

Dongfeng Race Team

MAPFRE

Team SCA

1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Print articles and print mentions per team

1

62,564M 40,006M

Cumulative print articles readerships per team Abu Dhabi Ocean Racing

2,836 2,398

1,965

Team Alvimedica

2,429 1,617

Dark Colours: Articles, Light Colours: Mentions Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Dongfeng Race Team

MAPFRE

Team SCA

1 Team Vestas Wind did not start in five offshore Legs and In-Port Races.

1,074M

Team SCA

Team Vestas Wind1

854M

Team Vestas Wind

1

1

Dongfeng Race Team

€ 62,788,868

Team SCA

€ 54,543,251

Abu Dhabi Ocean Racing

€ 45,554,763

MAPFRE

€ 40,927,031

Team Alvimedica

€ 35,057,158

Team Brunel

€ 28,377,194

Team Vestas Wind1

1,169M

MAPFRE

1,883 1,088

Team Brunel

957M

Dongfeng Race Team

1,420

Team Alvimedica

734M

3,734

2,169

€ 65,126,561

1,250M

Team Brunel

4,073 3,435

€ 2.5M SCA Social Media

€ 3.1M ADOR Social Media

€ 1.9M TBRU Social Media

€ 2.8M Team SCA Print

€ 1.7M ADOR Print

€ 2.5M VEST Online News

€ 1.5M DFRT Print

€ 2.3M DFRT Social Media

€ 2.2M ALVI Social Media

€ 1.5M MAPF Social Media

€ 1.4M VEST Social Media

€ 1.4M MAPF Print

€ 1.1M ALVI Print

€ 1.1M TBRU Print

€ 645,338 VEST Print

Media Coverage NOT included in the valuation

Team Vestas Wind did not start in five offshore Legs.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

5,012

Team Media Value

60,959M

Team Vestas Wind1

6,424

Abu Dhabi Ocean Racing

127,393M

Team SCA

Team Vestas Wind1

€ 4.9M Team Alvimedica Online News

66,883M

MAPFRE

19,439

Dark Colours: Articles, Light Colours: Mentions Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom, Meltwater

52,906M

Dongfeng Race Team

36,757

Team Brunel

€ 11.0M Abu Dhabi Ocean Racing Online News

68,670M

Team Brunel

74,970 61,751

27,513

€ 14.0M Dongfeng Race Team Online News

Cumulative potential online news audience per team

106,760

53,476

€ 38.7M Abu Dhabi Ocean Racing TV

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax

113,736

€ 5.6M TBRU Online News

525h 56m 8s

Dongfeng Race Team

19,141

€ 6.4M MAPFRE Online News

€ 332,374,826 € 47,482,118

Total team media value Average team media value

558M

Team Vestas Wind did not start in five offshore Legs.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom

1

Team Vestas Wind did not start in five offshore Legs.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom

There is a significant part of the Volvo Ocean Race media coverage that has not been included in the media valuation programme.

Team Media Value Team Media Overview

914.2M

€ 9.5M Team SCA Online News

800h 18m 47s

Team Alvimedica

1,021.2M 840.6M

892h 47m 23s

Abu Dhabi Ocean Racing

1,291.6M

1,024.3M

€ 23.7M Team Vestas Wind TV

TV exposure time per team

Cumulative TV audience and number of broadcasts per team

• Chinese digital and social media channels: Weibo, WeChat, etc. • Social media channels apart from Facebook, Twitter and YouTube. • Volvo Ocean Race channels: Official website, Tracker, Apps, Live coverage etc. • VOD digital channels: Red Bull TV, LeTV, etc. • Port branding and on-site visibility: Banners, Flags, Pavilions, etc. • Radio broadcasting. • The teams’ own communication channels. No valuation extrapolation or estimate has been included in the media valuation, which must be therefore taken as conservative.

Volvo Ocean Race

168

Team Media Overview Unlike in other major sports, every Volvo Ocean Race team generates substantial media value regardless of overall results. With almost nine months of racing, plus pre and post race periods, all teams generate compelling stories and content to drive media coverage in sponsors’ key markets.


Abu Dhabi Ocean Racing Team Alvimedica

18,501

9,198

Dongfeng Race Team MAPFRE

98 %

98 %

98 %

98 %

97 %

55 %

54 %

Abu Dhabi Ocean Racing

Team Alvimedica

57 %

53 %

52 %

Dongfeng Race Team

MAPFRE

56 %

60 %

7,600

Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team

Number of online news articles where a sailor is mentioned (top 25 sailors)

Potential cumulative online news audience for each sailor (top 25 sailors)

5,440 5,710

Volvo Ocean Race’s official Twitter account. Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Sysomos

Team Brunel

Team SCA

Team Vestas Wind

Dark colours: unprompted Light colours: prompted

Question (unprompted awareness): Can you name any of the teams taking part in the 2014-15 Volvo Ocean Race?

Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Question (prompted awareness): Which of the following teams taking part in the 2014-15 Volvo Ocean Race are you aware of?

Ian Walker, UK

14,826

Charles Caudrelier, France Bouwe Bekking, Netherlands

12,609

Charlie Enright, USA

TV exposure per team and country

Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team

90h

MAPFRE Team SCA Team Vestas Wind1

60h

Netherlands

Spain

Sweden

UAE

UK

8,070M

2,863

Martin Strömberg, Sweden

6,504M

Martin Strömberg, Sweden

2,756

Jang Jiru ‘Wolf’, China

6,395M

Roberto Bermúdez, Spain

2,242

Iker Martínez, Spain

6,386M

Matt Knighton, USA

2,128

Chen Jin Hao ‘Horace’, China

5,956M

2,037

Adil Khalid, UAE

5,881M

Cheng Ying Kit ‘Kit’, China

5,661M

Liu Xue ‘Black’, China

1,709

Amory Ross, USA

1,707

Damian Foxall, Ireland

Alberto Bolzan, Italy

1,664

Anna-Lena Elled, Sweden

Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom, Teletrax

Online news articles per team and country

Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team

8,000

5,506M 4,503M

Yann Riou, France

4,404M

Francisco Vignale, Argentina

3,997M

Pablo Arrarte, Spain

1,393

Simon Fisher, UK

3,409M

Jang Jiru ‘Wolf’, China

1,392

Matt Knighton, USA

3,038M

Chen Jin Hao ‘Horace’, China

1,326

Roberto Bermúdez, Spain

2,918M

Adil Khalid, UAE

1,290

André Fonseca, Brazil

2,496M

Yann Riou, France

1,289

Corinna Halloran, USA

2,284M

Pascal Bidégorry, France

1,260

Amory Ross, USA

2,194M

Cheng Ying Kit ‘Kit’, China

1,236

William Oxley, Australia

2,156M

Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

USA

8,478M

Liu Xue ‘Black’, China

1,513

1

Italy

Xabi Fernández, Spain

1,436

15h

France

4,353

Jean-Luc Nélias, France

30h

China

15,750M 12,858M

Carolijn Brouwer, Netherlands 45h

Brazil

Sam Davies, UK

Francisco Vignale, Argentina

André Fonseca, Brazil

75h

16,825M

Chris Nicholson, Australia

5,680

Iker Martínez, Spain

21,735M

Charlie Enright, USA

8,271

Xabi Fernández, Spain

26,167M

Bouwe Bekking, Netherlands

9,847

Chris Nicholson, Australia

35,199M

Charles Caudrelier, France

10,327

Sam Davies, UK

n=1,336. Online survey from Mar 17 - Apr 30, 2015 at Volvo Ocean Race official website

Ian Walker, UK

13,859

1

Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

MAPFRE Team SCA Team Vestas Wind1

6,000

For more detailed data on Team Media Value see the Data section on page 220 to 227

Team Media Value Team Media Overview/Building Personalities

Team Vestas Wind2

1

MAPFRE Team SCA Team Vestas Wind1

6,341

Team SCA

2

98 %

4,773

Team Brunel

1

99 %

Building Personalities The skippers generate most coverage, but by targeting the home country of each sailor, the sponsor can generate unique media value in key markets.

171

Awareness among core fans

Photo: Vincent Arens

4,000

2,000

Brazil 1

China

France

Italy

Netherlands

Spain

Sweden

UAE

UK

USA

Team Vestas Wind did not start in five offshore Legs and In-Port Races.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

MAPFRE’s Brazilian sailor André Fonseca surrounded by fans in Itajaí after crossing the finish line on Leg 5.

Volvo Ocean Race

170

Teams Twitter1 mentions


173

172

Abu Dhabi Ocean Racing won both the overall Volvo Ocean Race trophy and the In-Port Race Series. That success on the water ensured consistently high levels of coverage throughout. On social media, their striking imagery led to high levels of engagement in their target markets and a cumulative print readership of over 1.2 billion. Number of online articles covering Abu Dhabi Ocean Racing 12

800 7 600

400

9 5

2 1

6

4

3

10

11

8

13

200

October 2014

November 2014

December 2014

January 2015

February 2015

March 2015

April 2015

May 2015

June 2015

July 2015

Date

Number of articles

Main story sample headline

1

Oct 11, 2014

270

Challenge has begun as Volvo Ocean Race fleet sets sail for Cape Town

2

Nov 5, 2014

357

Abu Dhabi Ocean Racing claim Volvo Ocean Race first leg

3

Nov 30, 2014

305

Team Vestas Wind crew safe after rescue

4

Jan 27, 2015

335

Abu Dhabi Ocean Racing second in Volvo Ocean Race Leg 3

5

Feb 28, 2015

396

Abu Dhabi Ocean Racing lead Volvo Ocean Race after tense second place in Auckland

6

Apr. 6, 2015

365

Abu Dhabi Ocean Racing win Volvo Ocean Race Leg 5

7

May 7, 2015

612

Abu Dhabi Ocean Racing take sixth consecutive off-shore podium finish

8

May 18, 2015

281

Race leaders Abu Dhabi Ocean Racing leave Newport on Atlantic crossing

9

May 27, 2015

482

Despite ‘torture’ of Leg 7, Abu Dhabi Ocean Racing’s lead largely intact

10

Jun 11, 2015

487

Abu Dhabi Ocean Racing win 2014-15 Volvo Ocean Race

11

Jun 19, 2015

325

Four teams in hunt to join Abu Dhabi as Volvo Ocean Race podium battle goes down to the wire

12

Jun 22, 2015

719

Volvo Ocean Race: Victorious Abu Dhabi Ocean Racing arrive in Gothenburg

13

Jun 27, 2015

268

Abu Dhabi win Volvo Ocean Race's In-Port series

Volvo Ocean Race

Team Media Value Abu Dhabi Ocean Racing

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater


Publicatie Datum cm2

Spain

Number of online articles per Leg for Team Alvimedica

Team Alvimedica stopped racing to assist Team Vestas Wind after the grounding incident

4,138

USA

3,492

Italy

Coverage spiked again as they rounded Cape Horn on Leg 5 and reached Newport, the team’s home port, on Leg 6

France

3,336 3,224

Italy USA

3,546

2,870

2,887

Netherlands

2,368 1,982

Brazil

1,462

China

1,459

2,697 2,351

Australia Sweden

1,965

Germany

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

928 678 591

One photo. Many media. Millions reached. Was it real or was it staged? However the sailors found themselves in such positions, this photograph of The Flying Dutchmen was a huge win for Team Brunel – racking up reach and engagement across traditional and social media.

Leg 9

Leg 8

Leg 7

Leg 6

Leg 5

637

Leg 4

Netherlands

866

Leg 3

Sweden

1,031

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

1,086

1,028

Leg 2

1,038

Leg 1

UK

Pre-race

1,131

1,163

UK

2,450

UAE Australia

1,583

Brazil

2,715 2,517

71,352 Print copies

4,492

Spain

China France

Regio : Nederland Frequentie : 6x per week Oplage : 71.352

Number of online articles from top 12 countries for Brunel

3,772

3,327

Pagina : 20 Advertentiewaarde : € 2.040,00

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

4,800 Likes

1,084,945 Impressions

9.9M Unique visitors

BRUNEL + ALLE TOEVOEGINGEN - DETACHERINGSBEDR. GEEN STIJGERS/DALERS/UNIVERSITY alleen voor intern/eigen gebruik

Team Media Value Team Alvimedica/Team Brunel

Number of online articles from top 10 countries for Team Alvimedica

: het Parool : 18 feb 2015 : 345

175

Their forward-thinking digital strategy delivered a high level of engagement on social media and activation around the pit-stop in The Hague delivered outstanding media results. Team Brunel’s campaign targeted the Netherlands and Germany in particular – and their collaboration with Dutch national TV broadcasters NOS and RTL helped them surpass those KPIs.

WGN-TV, USA

Volvo Ocean Race

174

As the youngest team in the fleet, Team Alvimedica arrived with a great story and just the right characters onboard to tell it. They enjoyed consistently strong coverage, particularly around the time of their skipper’s home stopover in Newport, Rhode Island.


Number of online articles covering Dongfeng Race Team

7 2

1

10

6

4

9

5

450

12 11 Number of online articles for MAPFRE in 10 key markets

225

Online news cumulative potential audience reach for MAPFRE in 10 key markets

Spain

6,124 3,327

France October 1 2014

November 1 2014

December 1 2014

January 1 2015

February 1 2015

March 1 2015

April 1 2015

May 1 2015

June 1 2015

June 30 2015

Italy

3,229

Brazil

Date

Number of Articles

Main story sample headlines

1

Nov 5, 2014

464

Volvo Ocean Race – Historic Leg 1 finish as Dongfeng claim second

1,524 1,188

UK Australia

2

Dec 13, 2014

494

Dongfeng score another excellent result after boat-on-boat battle to the finsh in Abu Dhabi

3

Jan 27, 2015

756

Volvo Ocean Race: Dongfeng are first Chinese stage winners

4

Feb 8, 2015

433

Volvo Ocean Race: Dongfeng first out of the blocks again as Chinese boat cheered on by huge Sanya crowds

5

Feb 15, 2015

323

Dongfeng lead the race

6

Feb 28, 2015

461

Dongfeng Race Team come third in Auckland

7

Mar 30, 2015

601

Dongfeng Ocean Race yacht mast breaks in Southern Ocean

8

May 7, 2015

845

From broken mast to 1st place, Dongfeng win leg 6

9

May 18, 2015

338

Dongfeng set sail for 7th leg of Volvo Ocean Race

10

May 27, 2015

554

Leg 7 arrivals: Dongfeng Race Team miss chance to cut deficit at top

11

Jun 11, 2015

441

Tough leg for Dongfeng

12

Jun 22, 2015

612

Dongfeng clinch third at Volvo Ocean Race

UAE

Sweden

Brazil

4,393M

UK

4,299M 3,590M

France Italy

1,032

Netherlands

909

Netherlands

7,644M 6,986M

USA

2,036

China

14,373M 8,725M

Spain

2,465

USA

China

Sweden

659

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

2,402M 681M 139M

Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

Articles and mentions in Brazil per team

6,396

6,302 5,536

Team media value, Dongfeng Race Team

TV

€ 47.3M

Online news

Print

€ 14.0M

China

7,131

Spain

4,581

France

4,466

Italy

3,650

USA

3,601

Sweden

€ 1.6M

Australia

€ 2.3M Dates Monitored: Oct 1, 2014 - Jun 30, 2015

Netherlands

3,469

3,546 2,036

1,856 1,462

1,583

1,776

1,623

2,312 1,028

2,262

TVE, Spain

1,776

Brazil UK

Social media

4,891

Number of online articles in top 10 countries for Dongfeng Race Team

Abu Dhabi Ocean Racing

1,677 1,240 915

Dates Monitored: Oct 1, 2014 - Jun 30, 2015

Team Alvimedica

Dark Colours: Articles Light Colours: Mentions

Team Brunel

Dongfeng Race Team

MAPFRE

Dates monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater

Team SCA

Team Vestas Wind

Weibo, China

CCTV 5, China

Volvo Ocean Race

675

177

Dates Monitored: Oct 1, 2014 - Jun 30, 2015, Source: Meltwater

8 3

900

MAPFRE targeted Spain, Brazil and USA as key markets and their strategy was a clear success. With a Brazilian sailor onboard as part of a largely Spanish crew, their production of local language content led to excellent results in Brazil and underlined the value of building a hand-picked team, aligned with target markets and brand values

Team Media Value Dongfeng Race Team/MAPFRE

176

Dongfeng Race Team crossed the start line with one key goal – to write the story of Chinese offshore sailing. They achieved that aim and far more, building the highest media value of all teams and inspiring coverage throughout the world thanks to their open and creative approach to storytelling.


Team SCA media value

Media evaluation

Number of online articles about Team Vestas Wind’s grounding € 62.8M

TV

€ 48.0M

Online news

€ 47.5M

Date

Number of Articles

Main story sample headlines

1

Nov 30, 2014

1,183

Team Vestas Wind grounds on reef and crew abandons yacht

2

May 27, 2015

310

Team Vestas Wind restored to Volvo Ocean Race in Lisbon

3

Jun 11, 2015

549

Podium finish for Team Vestas Wind in Leg 8 during the comeback to the Volvo Ocean Race

€ 9.5M

€ 2.8M Global awareness € 2.5M

€ 7.1M

97 % Teams average

Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom

Team SCA

€ 5.3M

Dates monitored: Oct 1, 2014 - Jun 30, 2015, Source: Repucom

60 %

Unprompted

Prompted

Q. Unprompted awareness: Can you name any of the teams taking part in the 2014-15 Volvo Ocean Race? Q. Prompted awareness: Which of the following teams taking part in the 2014-15 Volvo Ocean Race are you aware of? n=1,336. Online survey from 17th March - 30th April 2015 at Volvo Ocean Race official website.

Sky Sports, UK

The Weather Channel, USA

Teams average

Team Vestas Wind

Dates monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Team Media Value Team SCA/Team Vestas Wind

Social media

Average media value per leg sailed

Volvo Ocean Race

Print

Team Vestas Wind grounding their boat in the Indian Ocean was by no means the end of their story. The mission to salvage the damaged boat, the rebuild process and subsequent relaunch all contributed to a comeback story that will go down in the history books. Despite only participating in four legs, they still scored a high media value.

179

178

As the first all-female crew to enter the Race in over a decade, Team SCA’s story certainly captured the public and media’s attention. Their series, ‘No Ordinary Women’, helped them secure a high level of TV exposure in all 10 key markets.


3,429,873

FIFA World Cup (soccer)

2,399,865

Volvo Ocean Race 1,300,000 1,100,000

Olympic Winter Games

Volvo Ocean Race

491,804

Le Tour de France ‘14

258,935 214,674

Wimbledon Tennis ‘15

Wimbledon Tennis ‘14

210,421

Le Tour de France ‘15

1,493,820

Wimbledon Tennis ‘14

1,478,886

FIBA Basketball Worldcup for men

675,473

Dakar Rally

90,526

Dakar Rally

IHF World Championships (ice hockey)

643,434

US Open Tennis

82,457

US Open Tennis

America’s Cup ‘13

73,952

565,000

FIVB Men’s Volleyball World Championships

563,263

Wimbledon (tennis)

491,000

Facebook total interactions

ICC World Twenty20 (cricket)

458,942

Wimbledon Tennis ‘15

French Open (tennis)

452,000

Volvo Ocean Race

172,210

Source: Repucom/Social Bakers

3,957,291

2,939,682

Dakar Rally

Volvo Ocean Race

212,282

Le Tour de France ‘15

206,075

Wimbledon Tennis ‘15

US Open Tennis

103,388

Wimbledon Tennis ‘14

434,973

Source: Repucom/Social Bakers

175,708,043 156,898,903 117,184,884 114,679,120

Le Tour de France ‘15

Source: Repucom/Social Bakers

111,648,647

US Open Tennis

Facebook likes

2,674,382

Wimbledon Tennis ‘14

2,621,608

Le Tour de France ‘15

2,561,724

America’s Cup ‘13

1,226,826 856,252

Source: Repucom/Social Bakers

YouTube subscribers at the end of the event America’s Cup ‘13

138,887

Wimbledon Tennis ‘15

Adventurous

% 10 0

50%

Environmentally Friendly

World Class

25%

High Quality

Human

Appealing

Source: Repucom. June 2015. n = 1,336. Online survey hosted on Volvo Ocean Race website. Fieldwork: 17th March – 30th April 2015. Q: Which of the following words would you use to describe the following sailing events?

330,477

Dakar Rally

04/01/15-17/01/15

Le Tour de France ‘14

05/07/14-27/07/14

Le Tour de France ‘15

04/07/15-26/07/15

US Open Tennis

25/08/14-08/09/14

Volvo Ocean Race

04/10/14-27/06/15

Wimbledon Tennis ‘14

23/06/14-06/07/14

Wimbledon Tennis ‘15

29/06/15-12/07/15

US Open Tennis

86%

America´s Cup

53%

Vendée Globe

37%

Sydney to Hobart

21%

Route de Rhum

21%

30%

Barcelona World Race

19%

31%

13%

Clipper Round the World

13%

24% Extremly interested Interested

19%

America´s Cup

58,715

20,499

44.8%

Volvo Ocean Race

42,557 Source: Repucom/Social Bakers

29.6%

Vendée Globe

Source: Parse, vendeeglobe.org, americascup.com

15.3% 10.7%

World Match Racing Tour

9.6%

7.5%

6.4%

3%

17.7%

Clipper Round the World

0.6%

0.3% 0.3%

390,697 Extreme Sailing Series

Vendée Globe ‘12-13

23%

Sailing events - awareness (general population)

68,439

Volvo Ocean Race America’s Cup ‘13

31%

20%

Barcelona World Race

Number of app downloads

30%

Extreme Sailing Series

World Match Racing Tour

24% 29%

27%

Fastnet Race

10%

75,642

Le Tour de France ‘15

07/09/13-25/09/13

Volvo Ocean Race

Source: Repucom. June 2015. n = 1,336. Online survey hosted on Volvo Ocean Race website. Fieldwork:17th March – 30th April 2015. Q.: How interested are you in the following events?

87,558

Dakar Rally

Le Tour de France ‘14

Sailing events - interest (among Volvo Ocean Race fans)

115,041

Volvo Ocean Race

Event dates (Repucom/Social Bakers)

Source: Repucom/Social Bakers

N/A

Wimbledon Tennis ‘14

Source: Repucom/Social Bakers

Americas Cup

America’s Cup ‘13

47,465,702

3,236,233

Le Tour de France ‘14

Dakar Rally

57,564,053

Dakar Rally 3,357,934

US Open Tennis

Authentic

Innovative

Le Tour de France ‘14

34,435

Volvo Ocean Race

Team Work

Cool

Volvo Ocean Race

103,975

Wimbledon Tennis ‘15

Source: Repucom/Social Bakers

Facebook - Repucom calculated reach

Dakar Rally

America’s Cup ‘13

Volvo Ocean Race America’s Cup Vendée Globe

958,595

232,986

Le Tour de France ‘14

N/A

1,355,847

America’s Cup ‘13

384,674

Le Tour de France ‘14

2,850,496

US Open Tennis

Wimbledon Tennis ‘14

259,623

75 %

2,992,342

Le Tour de France ‘15

555,194

1,070,090

3,782,743

Wimbledon Tennis ‘14

Wimbledon Tennis ‘15

6,490,323

Sailing events - values (among Volvo Ocean Race fans)

Le Tour de France ‘14

Facebook growth

6,671,722

Le Tour de France ‘15

Wimbledon Tennis ‘15

FEI World Equestrian Games

11,529,386

America’s Cup ‘13

713,642

With the exception of Volvo Ocean Race which took place in 2014 and 2015, all other events took place in 2014. Source: Volvo Ocean Race Events/local Host Port teams, ‘The Global Sports Impact Report 2015’ by Sportcal

Sanya Race Village.

Volvo Ocean Race

US Open (tennis)

1

In the Sports World

YouTube views

Volvo Ocean Race in the Sailing World

Commonwealth Games

181

Facebook shares

Event footfall1

320,000 297,000

7.3%

0.2%

Prompted awareness Umpromted awareness

Source: Repucom June 2015. n = 7,000. 1,000 interviews market representative by Country (Sports DNA report). Countries: France, Netherlands, Spain, Sweden, UAE, UK and USA. Fieldwork: 2 waves. First wave November 2014 and Second wave May 2015

Volvo Ocean Race

180

Photo: Victor Fraile


182

Photos: Amory Ross, Matt Knighton, Francisco Vignale, Charlie Shoemaker, Ian Roman, Ainhoa Sanchez, Brian Carlin, Marc Bow, David Ramos, Amalia Infante,Yann Riou, Victor Fraile, Carmen Hidalgo, Ricardo Pinto

Ex-international footballer Freddie Ljungberg leads out Abu Dhabi Ocean Racing in Gothenburg.

Swedish table tennis legend Jorgen Persson ready to race on Team SCA.

Swedish footballer Christian Wilhelmsson brings his skills to Abu Dhabi.

Celebrities

Brazilian TV presenter and model, Ellen Jabour.

Miss World 2014, Rolene Strauss of South Africa, climbs the mast in Cape Town. Faustine Merret, French Olympic gold medallist windsurfer.

China’s leading professional golfer Lianwei Zhang. Slovakian ice hockey star, Zdeno Chåra of the Boston Bruins, gets mobbed in the Newport Race Village.

Tennis superstar Rafa Nadal visiting the MAPFRE team onboard their Volvo Ocean 65 in Abu Dhabi.

H.R.H. Prince Carl Philip of Sweden takes the mast challenge onboard Dongfeng Race Team.


Four-time Olympic champion Dutch swimmer Inge de Bruijn.

True Blood star Ryan Kwanten.

Former Portuguese soccer international Luis Figo is interviewed by the Race’s media team in Lisbon.

Swedish pop star Icona Pop scales the mast of Team SCA.

H.R.H. Crown Princess Victoria of Sweden, onboard with Team SCA.

World Cup-winning Brazilian footballer, Marcio Santos.

Miss Santa Catarina 2014, Laura Lopes, poses at the top of Dongfeng.

All Blacks rugby legend Jonah Lomu meets Abu Dhabi Ocean Racing in Auckland.

Former Brazil captain Cafu – twice a World Cup winner – is mobbed by fans at the Itajaí Race Village.

MAPFRE sailor Xabi Fernández hands tennis superstar Rafa Nadal the Volvo Ocean Race trophy.

Portuguese international footballer Nuno Gomes swaps places with Abu Dhabi Ocean Racing skipper Ian Walker.

Swedish table tennis legend J.O. Waldner jumps onboard the magenta boat of Team SCA.

Adventurer Mike Horn takes in the view from 100ft up.

China’s leading professional golfer Lianwei Zhang.

China’s Lijia Xu, Olympic gold medallist in the Laser Radial at London 2012, is welcomed aboard the SCA boat.

Francois Pienaar, who skippered South Africa to a historic 1995 Rugby World Cup win, takes the helm of Azzam.

British TV personality Dom Joly.

Olympic gold medal-winning swimmer Ryk Neethling and model Ingrid Moe prepare for a Legacy magazine shoot onboard Dongfeng Race Team.

King Juan Carlos of Spain onboard MAPFRE.

Football ‘galactico’ Luis Figo gets his hands on the coveted Volvo Ocean Race trophy in Lisbon.

H.R.H. Crown Princess Victoria of Sweden, meets H.R.H. King Juan Carlos of Spain on the pontoon in Gothenburg.

Team Alvimedica show Roy Disney around their boat.

New Zealand rugby legends stars Richie McCaw and Dan Carter experience the Auckland Race Village.


Volvo Ocean Race

Corporate Social Responsability Save the Oceans

Save the Oceans

Photo: The Ocean Conservancy

187

186


In the 2014-15 edition, Ocean Summit conferences were held in Newport and Gothenburg. Local initiatives in Itajaí, Newport and other stopovers are growing and help to promote sustainability and a strong focus on protection of the ocean.

189

Photo: Amory Ross

The Race is an excellent platform to promote these messages, using the experience of the sailors and content from the Onboard Reporters to document the status of our oceans. This will continue to be an even stronger focus of the Volvo Ocean Race in future editions.

The sailors have to watch out continuously for plastic getting caught on the keel.

Alicante ran educational programmes at the Race Village, where children learned how long it takes for debris to break down in the oceans.

Volvo Ocean Race CEO Knut Frostad addressing the Ocean Summit in Newport with Team Alvimedica skipper Charlie Enright

Photo: Ainhoa Sanchez

Photo: Ainhoa Sanchez

“The sailors have given us a call to action and we ignore it at our peril.” Professor Dennis Nixon, Department of Marine Affairs, University of Rhode Island “The marine debris becomes blindingly obvious when you’re near areas of major population.” Will Oxley, Navigator Team Alvimedica

The Volvo Ocean Race and the Newport stopover is awarded platinum level certification for clean regattas by Sailors for the Sea.

Volvo Ocean Race

United States Senator Sheldon Whitehouse (Rhode Island) addressing the Ocean Summit in the Volvo Pavilion in Newport.

Corporate Social Responsability Save the Oceans

Photo: Ainhoa Sanchez

Sailors have experienced a massive increase in the amount of plastics and other debris in the seas. In 2011-12 Volvo Ocean Race introduced the Keep The Oceans Clean programme in each of the ports in collaboration with Skeleton Sea.

“Sailing around the world makes you realise just how small our planet is. If we can sail across the widest ocean in just two to three weeks, it means that our planet isn’t that big. We need to protect our seas.” Ian Walker, skipper of Abu Dhabi Ocean Racing

Photo: Ainhoa Sanchez

188

The oceans are our playground and the Race is committed to tackling the global problem of marine pollution.


For over a decade, the Volvo Ocean Race has actively supported the Save the Albatross campaign. Numbers of this majestic wild bird are declining alarmingly, through a combination of commercial fishing practices, loss of habitat, and plastic debris in the oceans.

191

Save the Albatross

“The Sustainability Shipyard is a practical illustration that big sport events can also be opportunities for transformation, education and culture,” said João Bruno Mansor Soares from Quíron Educação.

Photo: Amory Ross

In their office made of recycled containers, they welcomed kids, teenagers and adults to teach them about environment and sustainability. The expression ‘a better world’ is used a lot and the Volvo Ocean Race is their working metaphor.

“You think you’re on your own, then you realise you’re playing in someone else’s playground. Albatrosses are the ultimate ocean wanderers. We must save these magnificent birds from extinction.” Neal McDonald, six-time Volvo Ocean Race veteran

Photo: Ainhoa Sanchez

HRH Prince Charles, Sir David Attenborough, Ellen MacArthur and Simon Cowell are among those backing the campaign.

Future environmentalists in Itajaí. Photo: Ainhoa Sanchez

Photo: Ainhoa Sanchez

The Sustainability Shipyard office in Itajaí.

The Race’s support for the Save the Albatross Campaign is key, not only in terms of raising awareness, but also to help fund the operational costs of setting up an Albatross Taskforce – to educate fishermen to work in a smarter and more environmentally-friendly way.

Before the 2014–15 edition, over 28,000 players took part in a practice leg of the Volvo Ocean Race Game, raising over €15,000 for Save the Albatross campaign.

Photo: Buda Mendes

Photo: Ainhoa Sanchez

"Life is like sailing” – a conference by Lars Grael in Itajaí discussing social projects, offshore racing and the environment.

Race mascot Wisdom is named after the world’s oldest known Albatross. Thought to be 64 years old, Wisdom has logged an estimated 4.5 million flying kilometres in her lifetime – the equivalent of six round-trips to the moon. Race Village waste handling and recycling in Itajaí.

Corporate Social Responsability Save the Oceans

According to maritime folklore, spotting an albatross whilst at sea is a sign of good luck.

Volvo Ocean Race

Photo: Ainhoa Sanchez

190

Brazil’s Agency for Sustainability and Innovation and Chíron Education opened an ‘Estaleiro da Sustentabilidade’, a Sustainability Shipyard in the Itajaí Race Village.


192

193

The Volvo Ocean Race Academy is our commitment to youth sailing worldwide. Since 2008, we’ve given youngsters around the world the opportunity to try sailing at our Race Villages. For the newbies, it’s an introduction to the sport, while for those who’ve sailed before, it’s a chance to meet their heroes and learn from the experts.

Photo: Ainhoa Sanchez

Photo: Ainhoa Sanchez

Leaving a legacy. The goal of the Academy is to inspire the next generation of Volvo Ocean Race sailors. Meet the heroes. Each young sailor is adopted by one of the Volvo Ocean Race teams during the stopover and can meet some of the world’s best offshore athletes, many of whom also started sailing in Optimist dinghies. Around the world. The Academy travels with the race to every stopover.

750 20,000 250

Academy races in 11 countries

The Volvo Ocean Race Academy offers:

young sailors through the Team Racing Clinic

Academy Team Racing Clinic Expert tuition for some of the most promising young sailors around, along with competition in mixed teams of three sailors where at least one must be female.

people took part in Try Sailing umpires attended ISAF training clinics

Corporate Social Responsability The Academy

1,600

ISAF Umpire Training Racing wouldn’t be racing without the rule book so the Academy offers access to local training for umpires and coaches.

Photo: Ainhoa Sanchez

Behind-the-scenes tours Step inside the boats and meet the sailors living this adventure for real.

Volvo Ocean Race Academy in Lorient, France.

Leading ISAF coach Chris Atkins heads up the Academy Team Racing clinics in each stopover.

Try Sailing A great opportunity to try the sport for the first time in boats with 3-6 people onboard and an experienced instructor.

Volvo Ocean Race

The Academy

Academy Team Racing in Cape Town.


Sailing quickly became a passion for Irene, and within a few years she would be competing among the world’s best.

195

Photo: Ainhoa Sanchez

Here’s how the Academy inspired Irene’s rise to the top.

Photo: Agnes Farkas

Photo: Charlie Shoemaker

In 2008, 11-year-old Irene Miras visited the Volvo Ocean Race Village in her hometown of Alicante and was introduced to the ‘Try Sailing’ programme.

The awards ceremony after the Academy Team Racing finals in Newport, Rhode Island. Photo: Ainhoa Sanchez Photo: Ainhoa Sanchez

The medals on display ahead of the Academy awards ceremony.

Abu Dhabi Ocean Racing skipper Ian Walker meets young sailors taking part in the Academy in Auckland.

2008 Tries sailing for the first time at the Race Village in Alicante. Inspired by the experience, she joins her local sailing club. 2009 Finishes seventh out of 64 entrants in the Female Optimist Regional Championships. 2010 Finishes second out of 112 entrants in the Optimist B class Regional Championships in Alicante. 2011 Wins the Academy Team Racing Clinic at the Volvo Ocean Race Village in Alicante with her team, Club Náutico Alicante Costa Blanca. 2012 Finishes second in Female Laser 4.7 class at Spanish Championships in Tarragona. 2012 Becomes European Champion in U16 Laser 4.7 class in Austria. 2013 Wins ‘Most Promising Athlete of 2012’ award, selected by Province of Alicante. 2014 Becomes Spanish Champion in U18 Laser 4.7 class in Tenerife. 2014 Wins silver medal at Laser 4.7 class World Championships in Japan.

Irene tells her story to young sailors in the Volvo Ocean Race Museum in Alicante.

Corporate Social Responsability The Academy

Photo: Ainhoa Sanchez

Photo: Ricardo Pinto

Irene Miras: track record

Tight manoeuvres on show in Sanya.

Kids from the Academy visit Dongfeng Race Team’s Volvo Ocean 65 in Gothenburg.

Irene sailing in the Laser 4.7 Youth World & European Championships 2013 in Hungary.

Volvo Ocean Race

The Volvo Ocean Race Academy fleet in Lisbon.

The ISAF Umpire Clinic in full swing in Sanya.

Photo: Carmen Hidalgo

Photo: Ainhoa Sanchez

The Academy in action at the Race Village in Cape Town.

Photo: Carmen Hidalgo

194

The next generation


197

Photo: Javier Escandell

A total of 3,716 passionate and bighearted volunteers from 69 different countries contributed to the success of the 2014-15 race.

The input of the volunteers was essential to keeping the event running smoothly and making each stopover an unforgettable experience. Here the volunteers pose in Alicante.

Corporate Social Responsability Volunteers

Photo: Marc Bow

Stopover volunteers 2014-15

Wisdom, the Race Mascot, meets volunteers in Alicante. 534

568 486

450

424 376

Volunteers of all ages pack the Viaduct Centre in Auckland.

230

Source: Volvo Ocean Race Events/Local Host Port teams

The Hague

Lorient

Lisbon

Newport

ItajaĂ­

Auckland

Sanya

142

Gothenburg

217

190 Abu Dhabi

Cape Town

99

Alicante

Volunteers

Their impact was felt all over the Race Villages, as volunteers introduced and explained the attractions and exhibits, helped visitors find their way around, and worked behind the scenes of prizegiving and award ceremonies to keep everything working like clockwork.

Volvo Ocean Race

196

Photo: Victor Fraile


199

198

As the Race travelled around the world, young creatives submitted their work through Facebook for the chance to win a cash prize and global exposure. There were hundreds of entrants across the globe, and the result was an original piece of art and music for each of the stopovers, inspired by the local host city and the Volvo Ocean Race. Here, we present some of the best – and you can listen to the playlist online at the Volvo Ocean Race Soundcloud channel.

Winners in 2014-15 received €1,000 and had their work showcased in both their local stopover and on the Race’s digital platforms. Winning songs were also used as title music for the TV series, ‘Life at the Extreme’.

Ana Gil, Lisbon

Humna Mustafa, Abu Dhabi

Kristian Ingers, Gothenburg

Jade Ormsby, Auckland

Laober Zhu, Sanya

Vincent Bourilhon, Lorient

Volvo Ocean Race

Making Waves is the Volvo Ocean Race’s international search for the best young musical and artistic talents, aged between 18 and 35, in each of the Stopover countries along the Race route.

Corporate Social Responsability Making Waves

Ryan de Carte, Cape Town


201

200

Hosting a Volvo Ocean Race stopover can provide significant economic benefits to Host Cities. The Race has been collecting data from selected stopovers since 2005, through companies including Deloitte and PwC. Results show there are increasing opportunities to boost economic impact and tourism based on the activities of stakeholders and visitors to the stopover.

Direct economic impacts on production estimated for a number of sports events1,2

€ 103.0M

FIBA Basketball World Cup, Spain (2014) € 59.9M

Volvo Ocean Race in Sanya, China (2012)

€ 38.1M

Golf PGA Championship, Rochester, NY, USA (2013)

€ 37.7M € 29.4M

Volvo Ocean Race Abu Dhabi, UAE (2014)

€ 27.8M

X-Games, Austin, TX, USA (2014)

€ 20.4M

MotoGP, Austin, TX, USA (2015)

0

55

110

“The Economic Impact of the Volvo Ocean Race events is proving to be consistently strong and growing edition by edition.” Jordi Esteve Director of Economics PwC

Figures refer to the direct economic impact in the host countries. Where the country-wide impact was not available, we presented the impact estimated for the host local region. In principle, the country-wide impact can be larger or smaller than the regional impact, since the impact in the rest of the country (outside the host region) can be either positive or negative. In general, these negative impacts are caused by the transfer of people to the host local region from the rest of the country.

Economic Impact

Source: PwC

1

2

The Volvo Ocean Race Village in Auckland before the New Zealand Herald In-Port Race.

Photo: Victor Fraile

For those studies providing results in other currencies than the Euro, we have converted the results to Euros using the average annual exchange rate published by the European Central Bank for the year when the event took place.

Volvo Ocean Race

Economic Impact

Volvo Ocean Race in Alicante, Spain (2014)


For 2014-15, the Race Village was open for a significantly shorter time span, yet the economic impact was still greater than in the previous edition, with an average of more than 30,000 visits per day.

€ 95.6M

1,652

of international visitors will visit Alicante in the future because of their Volvo Ocean Race attendance.

equivalent full-time yearly employment positions (FYE) generated by the Volvo Ocean Race in the Valencian Region.

97% of international visitors recommend Alicante as a tourist destination.

The economic impact of the event in Valencian Community

€ 115.1M

69.9%

203

For the last three editions, Alicante has been the Start Port for the Volvo Ocean Race and since 2010 it has been home to Race HQ.

Source: PwC

The economic impact of the event in Spain

€ 66.3M

The increase in GDP in the Valencian Region

€ 89.3M

The increase in GDP in Spain

314,161

Alicante in numbers 5,137 corporate guests 4,500 participants in kids workshops 2,800 pupil visits from 57 schools 2,000 children participated in Try Sailing 200 free activities

Race Village visitors Source: PwC

Residency of visitors

Photo: Ainhoa Sanchez

Economic Impact on the Valencian Region

+7%

100

€ 95.6M € 89.2M

€ 89.3M

2008-09 17 days

2011-12 23 days

Economic Impact Alicante

National Visitors 42.2%

75

50

International Visitors 57.8%

25

0 Source: PwC

Length of the event

Direct Indirect and Induced

2014-15 10 days Source: PwC

5.5 days Average length of stay for international visitors

The Race Village in Alicante, two days before the start of the Volvo Ocean Race.

Volvo Ocean Race

202

Economic Impact – Alicante


Abu Dhabi hosted a stopover and entered a team in the Race for the second edition in succession. In 2014-15, over 150,000 people visited the Race Village, which was open over the Christmas and New Year periods.

Economic Impact on the Abu Dhabi Emirate

Residency of visitors

50

€ 40.6M

Auckland hosted the event for the second successive edition and the ninth time in the history of the Volvo Ocean Race. Sailing is hugely popular in Auckland, which has also hosted two America’s Cups and is known popularly as the City of Sails.

€ 4.9M2

€ 41.9M1

The economic impact of the event in Abu Dhabi Emirate

Nights generated by Volvo Ocean Race visitors

€ 43.0M

The economic impact of the event in UAE

18000

1

+3.2%

Economic Impact – Auckland

+12% 16,480

Abu Dhabi Emirate 56.5%

37.5

Outside the Abu Dhabi Emirate 43.5%

25

€ 7.1M1 159,011

revenue impact from hotels and restaurants in Abu Dhabi Emirate.

of GDP generated by the Volvo Ocean Race in the New Zealand economy

322,272

Race Village visitors

125%

14,692 € 41.9M

New Zealand’s economic return on investment

420

9000

205

204

Economic Impact – Abu Dhabi

people registered to volunteer for the event for 201 positions Source: F:Resh Info Co

Race Village visitors

12.5 Source: PwC

Source: PwC

0

0

201-15

2014–15

Source: PwC

Photo: Ainhoa Sanchez

Direct Indirect and Induced

2011–12 Source: F:Resh Info Co

23.4%

Year on year increase in hotel revenues in Abu Dhabi for the period when the Race Village was open

40.9%

of international visitors will visit Abu Dhabi city again because of the Volvo Ocean Race

67.5%

2011-12 2014-15

Auckland regional GDP change

€ 3.72M1

€ 3.89M2

New Zealand national GDP change

€ 3.90M1

€ 4.90M2

96%

of Auckland residents attending the event agreed that hosting the Volvo Ocean Race made the city a more enjoyable place to live

92%

of visitors agreed that attending the stopover made their trip to Auckland more enjoyable

Source: F:Resh Info Co

Crowds in the Race Village in Auckland after the New Zealand Herald In-Port Race.

of international visitors recommend Abu Dhabi city as a tourism destination

Economic Impact Abu Dhabi/Auckland

2011-12

City of Birmingham Symphony Orchestra performs the BBC Blue Planet Concert in the Abu Dhabi Destination Village.

Photo: Victor Fraile

1 Euro = 1.2281$ (average ex. rate Dec 12 2014 - Jan 2, 2015)

1

Exchange rate 2011-12: € 1 = NZ$ 1.6016 (average ex. rate Mar 8, 2012 - Mar 18, 2012)

1

2 Exchange rate 2014-15: € 1 = NZ$ 1.4674 (average ex. rate Feb 27, 2015 - Mar 15, 2015)

Volvo Ocean Race

Source: PwC


207

You could be in the lead and make one small mistake and then the whole fleet would overtake you. On the other side it meant that it was an opportunity to get on the podium and win for every single team out there. Six out of seven teams won an offshore Leg and an In-Port race. Photo: Marc Bow

Spectators watching the In-Port Race in Newport from Fort Adams.

Volvo Ocean Race

Racing

Racing

206

The one-design concept contributed to the closest race in our history. More lead changes, closer finishes and smaller margins than ever before.


Place Team

Leg 1

Leg 2

Leg 3

Leg 4

Leg 5

Leg 6

Leg 7

Leg 8

Leg 9

Dongfeng Race Team retired from Leg 5 after mast breakage. Dongfeng Race Team were given a 1-point penalty for non-compliance with Traffic Separation Scheme (TSS) regulations after Leg 7. 3 MAPFRE were given a 2-point penalty after Leg 5 for non-compliance with a class rule and a 1-point penalty after Leg 7 for non-compliance with TSS regulations. 4 The tie between MAPFRE and Team Alvimedica was broken by the results in the In-Port Race Series. 5 Team Alvimedica were awarded one place for supporting Team Vestas Wind during Leg 2

24 29 332 343, 4 344 515 60

Team SCA were given a 1-point penalty for non-compliance with TSS regulations after Leg 7. 7 Team Vestas Wind retired from Leg 2 after grounding in the Indian Ocean. 8 Team Vestas Wind did not start as their boat was being repaired and rebuilt during Legs 3–7.

6

2

Dark colours: Wins Light colours: Podium

Abu Dhabi Ocean Racing

2

7

Abu Dhabi Ocean Racing

1

Team Brunel

2

5

Team Brunel

2

5

Dongfeng Race Team

2

5

Team SCA

2

4

MAPFRE

1

4

MAPFRE

2

6

Team Alvimedica

1

4

Team Alvimedica

2

5

Team SCA

1

1

Dongfeng Race Team

1

Team Vestas Wind

1

7

38,739nm

1 3 2 2 1 2 5 3 5 3 1 5 5 4 3 1 5 2 2 2 1 3 81 1 4 7 4 7 4 4 1 2 4 2 4 3 5 45 3 4 3 5 3 6 1 6 6 6 6 5 6 6 1 7 4 87 88 88 88 88 88 2 6

1

In-Port Race wins and podium positions

Total

Alicante Cape Town Abu Dhabi Sanya Auckland Itajaí Newport Lisbon Lorient Cape Town Abu Dhabi Sanya Auckland Itajaí Newport Lisbon Lorient The Hague Gothenburg 6,487nm 6,125nm 4,670nm 5,264nm 6,776nm 5,010nm 2,800nm 647nm 960nm

1 Abu Dhabi Ocean Racing 2 Team Brunel 3 Dongfeng Race Team 4 MAPFRE 5 Team Alvimedica 6 Team SCA 7 Team Vestas Wind

Dark colours: Wins Light colours: Podium

3

Team Vestas Wind

Source: Volvo Ocean Race, Race Control

Source: Volvo Ocean Race, Race Control

Source: Volvo Ocean Race, Race Control

6 of 7 teams won

7 ties

< 5 minutes

In-Port Race Series1, Volvo Ocean Race 2014–15

an offshore Leg and an In-Port Race

between two or more boats on points overall during the race

Seven times was it less than five minutes between boats on the finish line after an offshore Leg

Place Team

Alicante

1 Abu Dhabi Ocean Racing 2 Team Brunel 3 Team SCA 4 MAPFRE 5 Team Alvimedica 6 Dongfeng Race Team 7 Team Vestas Wind

2 1 4 2 6 3 3 7 1 6 5 4 7 5

Cape Town Abu Dhabi Sanya

Auckland

Itajaí

Newport

Lisbon

Lorient

Gothenburg

3 2 6 2 3 2 4 6 2 4 2 1 5 5 6 1 1 5 1 4 4 4 5 2 6 6 3 5 1 1 2 3 5 3 5 6 2 3 1 5 4 1 5 3 6 6 3 4 83 83 83 83 83 7 7 7

Total 31 32 35 372 372 40 73

The In-Port Race series is used to break any ties on points in the overall race scoring (the offshore legs). 2 As MAPFRE and Team Alvimedica finished level on points in the In-Port Race Series, the tie was broken by counting number of first places, second places, etc. MAPFRE had one more 3rd place than Team Alvimedica. 3 Team Vestas Wind did not start as their boat was being repaired and rebuilt. 1

Source: Volvo Ocean Race, Race Control

Top closest finishes relative to distance sailed

Distance1

Between

Time gap (mm:ss)

1 2 3 4 5 6 7 8 9 10

7,341.1nm 3,061.3nm 5,449.7nm 5,812.3nm 6,137.0nm 6,130.0nm 8,416.6nm 1,220.6nm 6,391.7nm 7,301.3nm

3rd Team Alvimedica and 4th Team Brunel 3rd Team Alvimedica and 4th Dongfeng Race Team 4th MAPFRE and 5th Team Brunel 1st Dongfeng Race Team and 2nd Abu Dhabi Ocean Racing 2nd Abu Dhabi Ocean Racing and 3rd Dongfeng Race Team 1st MAPFRE and 2nd Abu Dhabi Ocean Racing 1st Abu Dhabi Ocean Racing and 2nd Dongfeng Race Team 3rd MAPFRE and 4th Dongfeng Race Team 1st Team Brunel and 2nd Dongfeng Race Team 2nd MAPFRE and 3rd Team Alvimedica

01:16 00:55 01:50 03:25 03:37 04:25 12:04 02:49 16:20 21:36

Leg 5 Auckland – Itajaí Leg 7 Newport – Lisbon Leg 3 Abu Dhabi – Sanya Leg 6 Itajaí – Newport Leg 4 Sanya – Auckland Leg 4 Sanya – Auckland Leg 1 Alicante – Cape Town Leg 9 Lorient – Gothenburg Leg 2 Cape Town – Abu Dhabi Leg 5 Auckland – Itajaí

10 closest finishes relative to distance sailed, 2011–12 vs. 2014–15

10 closest finishes on real time, 2011–12 vs. 2014–15

2014–15 2011–12

Time gap (sec/nm)

0,010 0,018 0,020 0,035 0,035 0,043 0,086 0,138 0,153 0,178

2014–15 2011–12

Time gap (mm:ss)

0,500

40:00

Racing

MAPFRE Team SCA Team Vestas Wind

(sec/nm)

Source: Volvo Ocean Race, Race Control

Actual distance sailed by the first boat in the close finish.

1 

Overall points Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team

209

Offshore Leg wins and podium positions

35:00 0,375

30:00 25:00

Middle of the fleet on points 0,250

20:00 15:00

0,125

10:00 05:00

Leg 1

Leg 2

Source: Volvo Ocean Race, Race Control

Leg 3

Leg 4

Leg 5

Leg 6

Leg 7

Leg 8

Leg 9

Leg 1

2

3

4

Source: Volvo Ocean Race Events/Local host port teams

5

6

7

8

9

Leg 1

2

3

4

Source: Volvo Ocean Race Events/Local host port teams

5

6

7

8

9

Volvo Ocean Race

208

Overall scoring, Volvo Ocean Race 2014–15


16

Team SCA1

Leg 1: Dongfeng Race Team

15 13

Leg 3: Abu Dhabi Ocean Racing

Team Brunel

13

Leg 4: Team Brunel

12

Team Vestas Wind2

337.70 460.00 550.84 484.30

Leg 6: Dongfeng Race Team

10

Leg 7: Team Brunel Leg 8: Dongfeng Race Team

An all female crew is allowed three more crew members onboard, so in total 12 crew members including the Onboard Reporter. 2 Team Vestas Wind did not start in five offshore Legs and five In-Port Races. 1

Leg 9: Abu Dhabi Ocean Racing

473.06 250.32 320.80

The fleet rounding the first mark after the start of Leg 2 in Cape Town.

Photo: Ian Roman

Source: Volvo Ocean Race, Race Control

Total number of crew changes during the race Dongfeng Race Team

20

Team SCA1

20

MAPFRE

Team Vestas Wind2

2

12.77kn 12.75kn 12.63kn

MAPFRE Team Alvimedica

5 2

13.03kn

Abu Dhabi Ocean Racing

7

Team Alvimedica

Team Vestas Wind1 Team Brunel

12

Abu Dhabi Ocean Racing

Average speed around the world – speed over ground

Team SCA Dongfeng Race Team1

Source: Volvo Ocean Race, Race Management

An all female team is allowed three more crew members. If one adjust Team number of crew changes relative to the male team crew numbers, Team SCA would have made 15 crew changes. 2 Team Vestas Wind did not start in five offshore Legs and five In-Port Races.

SCA’s

1

12.55kn 12.36kn 12.21kn Team Vestas Wind does not include Leg 2-7 and Dongfeng Race Team does not include Leg 5 as they retired from these Legs. Their averages are therefore comparable with the rest of the fleet.

1 

12kn Each crew member on Abu Dhabi Ocean Racing being awarded with a IWC watch as winners of the IWC Schaffhausen 24-hour Speed Record Challenge.

Source: Volvo Ocean Race Events/Local host port teams

Shortest elapsed time around the world1 Max 10 sec average speed over ground for each team

Dongfeng Race Team

23/03/15 Leg 5

Team SCA

30/03/15 Leg 5

Team Alvimedica

30/03/15 Leg 5

Abu Dhabi Ocean Racing

30/03/15 Leg 5

Team Brunel

23/03/15 Leg 5

32,80kn

Abu Dhabi Ocean Racing Team Brunel

146d 16h 9m 21s 146d 22h 9m 17s

MAPFRE

32,00kn

Dongfeng Race Team retired on Leg 5 and Team Vestas Wind retired on Leg 2. Therefore these are not included as their elapsed time is not comparable.

1 

147d 6h 48m 28s

Team Alvimedica

31,80kn

148d 11h 28m 50s

Team SCA

31,10kn

152d 1h 29m 50s

Racing

Source: Volvo Ocean Race, Race Management

Team Brunel

211

517.40

Leg 5: Abu Dhabi Ocean Racing

11

Team Alvimedica

541.70

Leg 2: MAPFRE

MAPFRE

Abu Dhabi Ocean Racing

Photo: Maria Muina

Dongfeng Race Team

IWC Schaffhausen Speed Record Challenge, best 24-hour run per Leg in nautical miles

Photo: Ian Roman

145d

30,30kn

Source: Volvo Ocean Race Events/Local host port teams

Team Vestas Wind

22/11/14 Leg 2

MAPFRE

23/03/15 Leg 5

29,80kn

25kn

Shortest sailed distance around the world1

28,30kn Source: Volvo Ocean Race, Race Control

The IWC Portuguese Yacht Club Chronograph Edition “Ocean Racer”. Abu Dhabi Ocean Racing

Leg 5, Auckland-Itajaí, 2011-12 vs. 2014-15

Leg winner 2014-15: Volvo Ocean 65 - Abu Dhabi Ocean Racing Leg winner 2011-12: Volvo Open 70 - Puma Ocean Racing

Team Alvimedica Team Brunel

Average speed over ground1

Speed on rhumb line

Sailed distance

Elapsed time

16,10kn

14,40kn

7 287,1nm

18d 23h 30m 10s

MAPFRE

15,90kn

14,10kn

7 522,1nm

19d 18h 9m 50s

Team SCA

15kn

13kn

7 000nm

15d

44,000nm

1 Great Circle distance/elapsed time | Source: Volvo Ocean Race, Race Control

Dongfeng Race Team retired on Leg 5 and Team Vestas Wind retired on Leg 2. Therefore these are not included as their sailed distance is not comparable.

1 

Source: Volvo Ocean Race Events/Local host port teams

44,731nm 44,851nm 44,960nm 44,984nm 45,360nm For more detailed data on Racing see the Data section on page 220 to 227

Volvo Ocean Race

210

Total number of crew members who sailed onboard during the race


History

Team Brunel followed by an armada of RIBs after the pitstop re-start in the The Hague.

213 Volvo Ocean Race

212

Photo: Ainhoa Sanchez


Overall victory goes to Abu Dhabi Ocean Racing and Ian Walker.

Photo: Rick Tomlinson Photo: Oskar Kihlborg

Photo: Roger Lean-Vercoe/PPL

The race is run in new Volvo Open 70s and is dominated by New Zealander Mike Sanderson on ABN AMRO ONE.

Photo: Bob Fisher/PPL

Sept 8, 1973: The first edition begins in Portsmouth. 324 pioneering sailors take part.

Flyer

Flyer II

Mexico’s Ramón Carlin skippers Sayula II to victory.

L’Esprit d’Équipe

Steinlager 2

New Zealand Endeavour

215

Photo: Oskar Kihlborg

The eighth edition brings a name change, as the Volvo Ocean Race is born.

Racing History

Another American, John Kostecki, masterminds a perfect campaign on illbruck.

Yamaha

EF Language

illbruck

ABN AMRO ONE

Ericsson 4

Groupama 4

Azzam

Volvo Ocean Race

1973–74

New Zealand sailing legend Peter Blake finally wins at the fifth attempt as his crew on Steinlager 2 secure a clean sweep.

Photo: Roger Lean-Vercoe/PPL

1989–90

Van Rietschoten successfully defends his title on Flyer II – despite suffering a heart attack during the course of the race.

France’s Franck Cammas completes a stunning comeback win with a crew featuring five different nationalities.

2001–02

1997–98

1993–94

2008–09 The race moves to a three-year cycle. Ericsson 4 and Brazilian skipper Torben Grael score a commanding overall victory.

2005–06

America’s Paul Cayard takes victory on EF Language and wins the Whitbread Round the World Race for the Volvo Trophy.

1985–86 1981–82

1977–78

Sayula II

Tracy Edwards skippers the first all-female crew. They win both the Southern Ocean legs in their division.

2011–12

Photo: Oskar Kihlborg

France’s Lionel Péan, aged just 29, wins on L’Esprit d’Equipe. Dutch industrialist Conny van Rietschoten triumphs on Flyer.

Photo: Jamie Lawson-Johnston/PPL

Photo: Bob Fisher/PPL

Photo: Barry Pickthall/PPL

Britain’s Clare Francis becomes the first female skipper.

Photo: Roger Lean-Vercoe/PPL

Photo: Bob Fisher/PPL

Ross Field triumphs on Yamaha in the new Whitbread 60 class, while fellow Kiwi Grant Dalton sees NZ Endeavour home in the maxis.

2014–15

Photo: Ian Roman

SCA become the first all-female team to win a leg of the race in 25 years when they come home 1st in Lorient.

Photo: Ian Roman

It began life as the Whitbread Round the World Race in 1973 and over 12 editions and 42 years it has defined the concept of ocean racing, while introducing a host of technical and design innovations. Here we trace the milestones of the Volvo Ocean Race.

Photo: Marc Bow

214

History


217 Finish

Finish

Southampton

Portsmouth

Finish

Stockholm

Gothenburg Finish

Start

Start

Southampton

Portsmouth

Finish

Start Vigo

Finish

Galway

Start

Baltimore

Alicante

Boston

Kiel Lorient

Qingdao

Fort Lauderlade

The Hague Rotterdam

Newport Abu Dhabi

St. Petersburg

Lisbon

New York

La Rochelle

Sanya Miami

Cochin Singapore

Itajaí Fremantle

Cape Town

Punta del Este

Sydney

Punta del Este Auckland

Melbourne Wellington

Mar del Plata Hobart

Whitbread Round The World Race

1973–74

1977–78

1981–82

Volvo Ocean Race

1985–86

1985–90

1993–94

1997–98

2001–02

2005–06

2008–09

2011–12

2014–15

Rio de Janeiro

Racing 12 Round the World Races

Saõ Sebastiaõ

Volvo Ocean Race

216

12 Round the World Races


The website is redesigned and optimised for mobile users.

New one-design era begins with identical boats featuring Cobham SAILOR Broadband and using Inmarsat’s I-4 satellites.

219

From wrinkled charts and weekly radio reports back to land, to the satellite navigation and super fast live video streaming of today, the Volvo Ocean Race has blazed a trail in communications and technology. 2011-12: Full live TV production of In-Port Races and Leg Starts.

In 2010, the Race moved into a new home, and a state-of-the-art Race Control room, in Alicante, Spain.

New Volvo Open 70 boats provide a big boost in speed.

New owners and a new name – the eighth edition is the first Volvo Ocean Race.

2005–06

For the first time, there are no purely private entries, with every team backed by major sponsors.

Volvo Ocean Race Experience proFirst live vides an interactive experience in tracking of the the Race Villages, boats. including simulators and cinemas.

Leg arrivals broadcast live online.

In-Port racing is introduced.

SAILOR Fleetbroadband and Inmarsat satellite services make possible the first video calls.

2001–02 Boats are tracked for the first time by the Argos satellite system.

1981–82

First mobile services launched with race positions via text message.

The 10th edition visits India, Singapore and China for the first time.

First 3D film and a 3D cinema in the race villages.

1997–98 The first TV footage is microwaved off the boats close to land. 1993–94

1977–78

Teams use an onboard High Frequency telephone to give their positions once a week.

Scoring moves from race on time to race on points to tighten the competition. The first Race website becomes one of the world’s biggest single sports event sites.

The teams have sailors onboard producing and sending back media content. The first images and videos come from the oceans via Satcom A.

The app gets live content and 24/7 video streaming.

2008–09

1989–90

1973–74

Boats share services via The Boatyard.

2011–12

1985–86

Navigation in the early races is by sextant and dead reckoning.

2014–15

2008-09: The first official Onboard Reporters capture, edit and transmit video, stills and text from all boats.

The first fixed cameras are stationed on board along with Inmarsat satellite dishes.

1997-98: One of the first digital photos shows Innovation Kvaerner skipper Knut Frostad treated for an eye injury

The introduction Opening of first of Pro-Am races. Volvo Ocean Race Museums, in Alicante and later Gothenburg.

Racing Innovation

In London, British Telecom establishes a five-telephone yacht link-up to put the sailors in touch with the public for the first time.

The first Volvo Ocean Race App launches.

Volvo Ocean Race

218

Innovation


Itajaí

Lorient

20,000

50,000

50,000

15,000

37,500

37,500

10,000

25,000

25,000

5,000

12,500

12,500

0

0

0

221

Cape Town

Race Village visitors, Alicante

Adults (> 15 yrs) 267,331

Source: Volvo Ocean Race Events/Cape Town Host Port Team (Monitored Nov 1-19, 2014)

Source: Volvo Ocean Race Events/Itajaí Host Port Team (Monitored Apr 3-19, 2015)

Age of visitors was only counted in Alicante and not in any other stopover. Source: Volvo Ocean Race Events/ALC Host Port Team (Monitored Oct 2–11, 2014)

Tue 16.6

Sun 14.6

Mon 15.6

Fri 12.6

Sat 13.6

Thu 11.6

Tue 9.6

Wed 10.6

Sun 19.4

Fri 17.4

Sat 18.4

Thu 16.4

Tue 14.4

Wed 15.4

Mon 13.4

Sat 11.4

Sun 12.4

Thu 9.4

Fri 10.4

Tue 7.4

Wed 8.4

Sun 5.4

Mon 6.4

Fri 3.4

Sat 4.4

Tue 18.11

Wed 19.11

Sun 16.11

Mon 17.11

Fri 14.11

Sat 15.11

Thu 13.11

Tue 11.11

Wed 12.11

Sun 9.11

Mon 10.11

Fri 7.11

Sat 8.11

Thu 6.11

Tue 4.11

Wed 5.11

85%

Mon 3.11

15%

Sat 1.11

Children (< 15 yrs) 46,830

Sun 2.11

1

Source: Volvo Ocean Race Events/Lorient Host Port Team (Monitored June 9-16, 2015)

1

Top 10 days, Race Village visitors 1. The Hague Re-start pitstop Saturday, June 20

67,393

2. Gothenburg In-Port Race Saturday, June 27

The Hague

Newport & Miami

Abu Dhabi 30,000

30,000

70,000

22,500

22,500

52,500

15,000

15,000

35,000

7,500

7,500

17,500

0

0

0

64,535

3. Gothenburg Friday, June 26

60,028

4. Auckland In-Port Race Saturday, March 14

59,290

Sat 20.6

47,657

0

Sat 11.10

Thu 9.10

Fri 10.10

Tue 7.10

Wed 8.10

Sun 5.10

Mon 6.10

Fri 3.10

Sat 4.10

Thu 2.10

Source: Volvo Ocean Race Events/Sanya Host Port Team (Monitored Jan 24 - Feb 8, 2015)

Source: Volvo Ocean Race Events/Alicante Host Port Team (Monitored Oct. 2–11, 2014)

Sat 9.5

Sun 8.2

Sat 7.2

Fri 6.2

Thu 5.2

Wed 4.1

Tue 3.2

Sun. 1.2

Mon 2.2

Fri 30.1

Sat 31.1

Thu 29.1

Wed 28.1

Tue 27.1

Sun 25.1

Mon 26.1

Sat 24.1

15,000

Source: Volvo Ocean Race Events/Lisbon Host Port Team (Monitored May 25 - June 7, 2015)

Source: Volvo Ocean Race Events/Gothenburg Host Port Team (Monitored June 21-28, 2015)

Data

0

Sun 28.6

0

Sat 27.6

30,000

Sun 17.5

10,000

Sat 16.5

10,000

Fri 15.5

15,000

Thu 14.5

45,000

Wed 13.5

20,000

Tue 12.5

20,000

Mon 11.5

30,000

Sun 10.5

60,000

Fri 8.5

30,000

Thu 7.5

30,000

Alicante

Wed 6.5

45,000

Race Village visitors each stopover (dates refer to 2014-15)

Tue 5.5

40,000

Mon 25.5

40,000

Fri 26.6

Gothenburg

Thu 25.6

Lisbon

60,000

Source: Volvo Ocean Race Events/Local host port teams

Wed 24.6

Sanya

Tue 23.6

45,424

Mon 22.6

Volvo Ocean Race Experience footfall

Auckland1 60,000

90,000

Volvo Ocean 65 Cross section Dome – Total Boatyard viewing deck1 Leaderboard photomachine

45,000 60,000 30,000

15,000

Leg start was delayed to after the Race Village was closed due to a cyclone. Source: Volvo Ocean Race Events/Auckland Host Port Team (Monitored Feb 27 - Mar 14, 2015)

1

Sat 14.3

Fri 13.3

Thu 12.3

Wed 11.3

Mon 9.3

Tue 10.3

Sun 8.3

Sat 7.3

Fri 6.3

Thu 5.3

Tue 3.3

Wed 4.3

Mon 2.3

Sun 1.3

Sat 28.2

0

30,000 Fri 27.2

2014-15 2011-12 First boat arriving 2014-15 First boat arriving 2011-12 In-Port Race 2014-15 In-Port Race 2011-12 Leg start 2014-15 Leg start 2011-12 Footfall 2011 incl. Coldplay concert

0

Alicante

Cape Town

Abu Dhabi

Sanya

Auckland

Itajaí

The Boatyard viewing deck was not present in Lorient and The Hague as these were no-maintenance and haul-out stopovers. Source: Volvo Ocean Race Events/Local host port teams

1

Newport

Lisbon

Lorient

The Hague Gothenburg

Volvo Ocean Race

10. Alicante In-Port Race Saturday, October 4

0

Fri 19.6

Thu 18.6

Sun 17.5

Sat 16.5

Fri 15.5

Tue 12.5

Wed 13.5

Mon 11.5

Sun 10.5

Sat 9.5

Fri 8.5

Thu 7.5

Wed 6.5

Tue 5.5

Fri 2.1

Sat 3.1

Thu 1.1

Tue 30.12

Wed 31.12

Mon 29.12

Sun 28.12

Fri 26.12

Sat 27.12

Thu 25.12

Wed 44.12

Tue 23.12

Sun 21.12

Mon 22.12

Sat 20.12

Thu 14.5

Source: Volvo Ocean Race Events/The Hague Host Port Team (Monitored June 18-20, 2015)

Source: Volvo Ocean Race Events/Newport Host Port Team (Monitored May 5 - 17, 2014)

Source: Volvo Ocean Race Events/Abu Dhabi Host Port Team (Monitored Dec 12, 2014 - Jan 3, 2015)

Sun 21.6

9. Lorient In-Port Race Saturday, June 14

Fri 19.12

49,650

Thu 18.12

8. Alicante Start Leg 1 Saturday, October 11

Tue 16.12

49, 879

Wed 17.12

7. Itajaí Saturday, April 11

Sun 14.12

55,634

Mon 15.12

6. Gothenburg Sunday, June 21

Fri 12.12

58,208 Sat 13.12

5. Alicante Thursday, October 9

Data

220

Race Village Visitors


TV Media numbers for 10 key markets1

Engagement rate Average Engagement rate

20%

Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing 601

592

591

575

595

574

15%

Exposure2

23:46:00

21:04:59

15:51:02

22:29:36

19:27:02

33:38:07

15:39:38

Audience 3

13.5M

10.7M

10.4M

9.1M

11.7M

8.2M

7.2M

Brazil

10%

5%

October 1 2014

0%

December 1 2014

November 1 2014

January 1 2015

February 1 2015

March 1 2015

April 1 2015

May 1 2015

June 1 2015

June 30 2015

Source: Supermetrics. Oct 1, 2014 - Jun 30, 2015

Accredited Media National and foreign accredited media per stopover 509

National media Foreign media

355 302

320 278

273 233

224 183

229 175

151

127

96

78

113

73

68

59

31 Alicante

Cape Town

271

Abu Dhabi

Sanya

Auckland

Itajaí

Newport

Lisbon

49

Lorient

The Hague

Gothenburg

Source: Volvo Ocean Race Media Center/Accreditations system

Number of countries represented by accredited media per stopover

Top 10 stopover countries, accredited media

Alicante

Netherlands

42

Cape Town

25

Sanya

364

Portugal

339

France

10

Newport

329

USA

20

Lisbon The Hague

384

China 22

283

South Africa

22

Lorient

412

Spain

17

Auckland Itajaí

Brazil

23

Abu Dhabi

538

15 12

190

Race Total

542

Value 4

€ 0.4M

€ 0.3M

€ 0.3M

€ 0.4M

€ 0.3M

€ 0.5M

€ 0.3M

China

1,228

1,175

1,205

1,350

1,217

1,173

1,041

Broadcasts

Exposure2

44:24:45

44:15:16

27:34:12

51:02:07

41:55:02

60:16:03

29:28:19

Audience 3

518.8M

414.7M

459.4M

814.1M

524.6M

447.6M

335.0M

Value

€ 9.8M

€ 8.1M

€ 6.8M

€ 18.1M

€ 10.6M

€ 11.5M

€ 5.1M

France

Broadcasts

797

749

760

803

759

791

730

Exposure2

36:44:01

29:27:02

22:58:05

37:26:42

33:08:40

47:10:04

15:57:29

Audience 3

40.1M

31.7M

36.7M

44.9M

39.1M

38.5M

16.3M

Value

€ 0.9M

€ 0.6M

€ 0.5M

€ 1.0M

€ 0.7M

€ 1.4M

€ 0.4M

Italy

Broadcasts

750

710

738

741

715

697

744

Exposure2

39:01:08

33:18:12

24:25:33

40:38:04

34:03:01

42:12:07

14:42:01

Audience 3

13.1M

10.8M

11.5M

13.0M

10.8M

10.2M

14.7M

Value

€ 1.5M

€ 1.2M

€ 1.0M

€ 1.5M

€ 1.1M

€ 1.5M

€ 1.1M

Netherlands

Broadcasts

809

781

863

811

788

797

793

Exposure2

37:42:31

31:27:35

28:41:07

39:36:15

33:44:12

47:04:22

16:11:09

Audience 3

40.4M

35.2M

52.3M

36.8M

38.9M

32.5M

29.8M

Value

€ 1.7M

€ 1.6M

€ 2.4M

€ 1.8M

€ 1.5M

€ 2.6M

€ 1.6M

Spain

Broadcasts

1,204

1,157

1,196

1,211

1,268

1,162

1,101

Exposure2

55:57:03

45:35:08

31:06:20

52:33:41

45:52:01

82:30:31

44:27:43

Audience 3

56.4M

51.1M

44.8M

55.1M

80.7M

36.7M

25.9M

Value

€ 1.1M

€ 0.9M

€ 0.7M

€ 1.0M

€ 2.1M

€ 1.2M

€ 0.5M

Sweden

Broadcasts

553

545

544

550

540

553

527

Exposure2

23:05:09

21:23:13

14:00:07

22:56:11

19:50:38

32:11:22

12:17:47

Audience 3

7.6M

7.2M

6.5M

9.4M

6.1M

8.4M

6.1M

Value

€ 0.2M

€ 0.2M

€ 0.1M

€ 0.2M

€ 0.2M

€ 0.4M

€ 0.1M

UAE

Broadcasts

1,341

1,086

1,122

1,121

1,161

1,067

1,045

Exposure2

53:16:23

44:12:02

30:53:19

48:00:57

42:14:28

60:14:38

29:40:29

Audience 3

19.8M

17.2M

17.5M

17.3M

18.4M

16.3M

15.7M

Value

€ 3.2M

€ 2.5M

€ 1.8M

€ 3.0M

€ 2.6M

€ 3.5M

€ 1.8M

UK

Broadcasts

276

221

238

239

244

287

204

Exposure2

06:32:55

05:36:43

03:38:01

06:12:59

05:16:30

22:44:02

03:55:46

Audience 3

7.5M

4.7M

3.6M

4.2M

3.9M

9.6M

4.7M

Value

€ 0.2M

€ 0.1M

€ 0.1M

€ 0.1M

€ 0.1M

€ 0.6M

€ 0.1M

USA

Broadcasts

787

772

816

763

827

758

794

Exposure2

36:25:08

35:08:51

21:21:44

36:25:37

32:03:25

51:13:43

20:27:50

Audience 3

39.2M

36.0M

38.1M

33.3M

38.2M

33.7M

52.3M

Value

€ 1.4M

€ 1.4M

€ 0.8M

€ 1.4M

€ 1.2M

€ 1.7M

€ 1.2M

Rest of the World

Broadcasts

13,455

12,615

13,013

13,331

13,151

12,626

11,620

Exposure2

535:52:20

488:49:46

305:26:38

529:31:48

450:15:30

678:19:42

308:04:08

Audience 3

268.0M

221.4M

233.5M

254.3M

248.7M

207.1M

187.4M

€ 18.4M

Value

Sweden

176

Total

Broadcasts 21,801

UAE

172

Exposure 2

892:47:23

800:18:47

525:56:08

886:53:57

757:50:29

1157:34:41

510:52:19

Audience 3

1024.3M

840.6M

914.2M

1291.6M

1021.2M

861.9M

695.2M

€ 38.7M

€ 32.7M

€ 26.5M

€ 47.3M

€ 36.2M

€ 48.0M

€ 23.7M

28

Gothenburg

Broadcasts

51

Source: Volvo Ocean Race Events/Local host port teams

Source: Volvo Ocean Race Media Center/Accreditations system

Accredited media, geographical distribution per continent

Top 10 non-stopover countries, accredited media

Value

€ 15.7M

€ 12.0M

€ 18.6M

€ 15.7M

€ 23.1M

€ 11.6M

20,403

21,086

21,495

21,265

20,485

19,141

Data

Facebook engagement rate based on reach

223

Teams’ media value

Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Exposure in hours:minutes:seconds. Cumulative audience. 4 Publicity value. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom 1

2

UK

Oceania 2%

152 150

Germany

Africa 5%

127

Italy 72

Russia

Asia 13%

67

Turkey 52

Belgium America 18%

Source: Volvo Ocean Race Media Centre/Accreditations system

Europe 62%

48

Switzerland Australia

3

32

Poland

30

Denmark

29

Source: Volvo Ocean Race Media Centre/ Accreditations system

Volvo Ocean Race

222

Social Media


225

Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing

Country Abu Dhabi Team Team Dongfeng MAPFRE Team SCA Team Vestas Ocean Alvimedica Brunel Race Team Wind Racing

Brazil

Articles

1,856

1,462

1,583

1,776

2,036

1,623

1,028

Brazil

Articles

110

93

96

101

122

105

65

Mentions

6,302

3,469

3,546

5,536

6,396

4,891

2,312

Exposure

188

145

143

183

214

206

99

Audience2

4,269M

3,976M

4,197M

4,637M

4,393M

4,131M

3,673M

Audience2

30.4M

24.4M

27.7M

29.9M

36.8M

28.7M

18.0M

Value 3

€ 0.5M

€ 0.3M

€ 0.3M

€ 0.7M

€ 0.5M

€ 0.4M

€ 0.2M

Value 3

€ 133,747

€ 137,355

€ 116,219

€ 160,773

€ 250,014

€ 231,726

€ 110,175

China

Articles

1,931

1,459

1,982

7,131

1,524

1,357

759

China

Articles

158

90

99

307

91

74

44

Mentions

Exposure

9,260

1,054

4,272

29,830

1,431

4,790

2,460

228

122

124

778

130

156

63

Audience2

18,061M

13,292M

18,994M

64,949M

14,373M

13,432M

6,348M

Audience2

163.7M

96.1M

104.6M

332.6M

99.6M

82.5M

55.4M

Value 3

€ 2.5M

€ 1.0M

€ 1.5M

€ 8.6M

€ 1.0M

€ 1.9M

€ 0.7M

Value 3

€ 73,838

€ 39,019

€ 40,693

€ 296,878

€ 42,408

€ 73,839

€ 23,607

France

Articles

3,700

2,870

3,336

4,466

3,327

2,779

1,915

France

Articles

77

48

60

87

54

76

52

Mentions

Exposure

8,107

3,702

4,283

9,437

4,824

5,323

2,829

107

90

89

266

81

191

70

Audience2

3,280M

2,973M

3,512M

4,672M

3,590M

2,647M

1,838M

Audience2

57.9M

37.3M

47.3M

76.5M

46.4M

92.4M

41.1M

Value 3

€ 0.2M

€ 0.1M

€ 0.2M

€ 0.7M

€ 0.1M

€ 0.2M

€ 0.1

Value 3

€ 65,434

€ 138,574

€ 71,300 €

301,209

€ 73,461

€ 776,848

€ 67,826

Italy

Articles

3,901

3,327

3,224

3,650

3,229

3,439

1,942

Italy

Articles

65

60

64

61

43

59

54

Mentions

Exposure

13,171

9,239

8,041

11,019

9,184

10,964

6,308

122

106

104

92

60

183

118

Audience2

3,280M

2,852M

2,434M

2,867M

2,402M

2,802M

1,611M

Audience2

164.5M

127.6M

152.3M

139.9M

101.4M

130.9M

103.2M

Value 3

€ 0.5M

€ 0.5M

€ 0.3M

€ 0.4M

€ 0.4M

€ 0.8M

€ 0.3M

Value 3

€ 107,874

€ 91,172

€ 86,502

€ 72,502

€ 42,710

€ 530,820

€ 71,648

Netherlands

Articles

1,241

637

2,386

915

659

1,079

875

Netherlands

Articles

198

88

373

154

102

108

76

Mentions

Exposure

3,441

1,568

7,185

2,284

1,845

2,885

2,067

284

147

984

223

155

215

154

Audience2

1,386M

323M

2,335M

1,204M

681M

890M

476M

Audience2

69.9M

30.2M

130.5M

62.2M

36.0M

39.7M

36.2M

Value 3

€ 0.1M

€ 0.1M

€ 0.7M

€ 0.1M

€ 0.2M

€ 0.1M

€ 0.1M

Value 3

€ 132,245

€ 98,917

€ 391,668

€ 83,288

€ 141,177

€ 127,303

€ 107,151

Spain

Articles

3,573

4,138

4,492

4,581

6,124

4,483

2,880

Spain

Articles

898

419

592

630

1,451

467

290

Mentions

Exposure

14,856

8,845

10,167

11,421

26,089

9,897

5,144

1,331

582

800

858

3,398

902

416

Audience2

4,309M

5,444M

5,791M

6,098M

8,725M

6,059M

3,946M

Audience2

360.3M

227.2M

297.4M

274.2M

596.0M

234.8M

145.8M

Value 3

€ 0.5M

€ 0.4M

€ 0.3M

€ 0.4M

€ 1.4M

€ 0.4M

€ 0.2M

Value 3

€ 98,618

€ 88,807

€ 122,370

€ 68,970

€ 642,022

€ 146,101

€ 47,256

Sweden

Articles

1,472

866

928

2,262

909

2,357

813

Sweden

Articles

105

71

84

177

62

135

60

Mentions

Exposure

2,936

1,632

1,878

5,502

1,641

8,086

1,314

156

90

110

362

77

403

78

Audience2

4,222M

151M

165M

467M

139M

4,699M

1,452M

Audience2

45.0M

34.0M

33.4M

75.3M

28.0M

65.9M

30.4M

Value 3

€ 0.1M

€ 0.1M

€ 0.2M

€ 0.3M

€ 0.1M

€ 0.6M

€ 0.0M

Value 3

€ 46,230

€ 22,140

€ 27,779

€ 102,230

€ 14,583

€ 170,515

€ 19,411

UAE

Articles

1,054

412

591

634

403

368

308

UAE

Articles

810

224

294

309

221

236

171

Mentions

Exposure

13,718

808

1,210

1,628

930

1,113

642

2,993

350

514

599

315

484

292

Audience2

9,395M

7,266M

9,759M

10,519M

7,644M

6,486M

5,155M

Audience2

192.0M

47.7M

67.2M

72.0M

49.2M

52.6M

39.5M

Value 3

€ 3.2M

€ 0.5M

€ 0.6M

€ 0.6M

€ 0.5M

€ 0.7M

€ 0.2M

Value 3

€ 633,419

€ 64,197

€ 88,474

€ 101,449

€ 41,205

€ 155,666

€ 46,703

UK

Articles

1,232

1,038

1,163

1,677

1,188

1,250

922

UK

Articles

34

11

13

16

8

19

15

Mentions

Exposure

6,919

3,264

3,055

5,532

4,084

5,298

2,241

104

22

19

36

9

36

28

Audience2

4,858M

4,204M

5,152M

6,032M

4,299M

8,585M

4,948M

Audience2

30.9M

3.6M

10.1M

7.1M

4.1M

11.1M

6.2M

Value 3

€ 1.0M

€ 0.3M

€ 0.3M

€ 0.5M

€ 0.3M

€ 2.5M

€ 0.4M

Value 3

€ 64,015

€ 8,956

€ 5,900

€ 6,214

€ 1,444

€ 11,441

€ 3,262

USA

Articles

2,540

3,492

2,887

3,601

2,465

2,874

3,223

USA

Articles

76

99

41

59

44

70

43

Mentions

Exposure

11,342

7,495

4,078

6,793

5,675

14,622

3,584

163

255

73

152

96

192

78

Audience2

9,170M

7,960M

7,976M

13,008M

6,986M

7,464M

6,467M

Audience2

22.7M

38.3M

7.4M

10.8M

5.9M

25.7M

26.5M

Value 3

€ 1.1M

€ 0.7M

€ 0.3M

€ 0.8M

€ 0.5M

€ 1.0M

€ 0.2M

Value 3

€ 97,983

€ 281,334

€ 28,734

€ 93,717

€ 44,243

€ 268,701

€ 40,021

Rest of the World

Articles

5,013

4,426

5,195

6,064

4,543

4,581

4,774

Rest of the World

Articles

305

217

249

268

231

268

218

Mentions

Exposure

23,684

12,400

14,036

17,778

12,871

17,253

12,276

748

489

475

488

477

766

487

Audience2

6,439M

5,500M

6,568M

12,940M

7,727M

5,368M

4,092M

Audience2

112.6M

68.1M

79.7M

88.4M

70.5M

89.0M

55.8M

Value 3

€ 1.3M

€ 0.8M

€ 0.8M

€ 0.9M

€ 1.4M

€ 1.0M

€ 0.3M

Value 3

€ 197,738

€ 124,401

€ 149,066

€ 264,385

€ 130,249

€ 338,548

€ 108,278

Total

Articles

27,513

24,127

27,767

36,757

26,407

26,190

19,439

Total

Broadcasts 2,836

1,420

1,965

2,169

2,429

1,617

1,088

Mentions

Exposure

1,883

113,736

53,476

61,751

106,760

74,970

85,122

41,177

6,424

2,398

3,435

4,037

5,012

3,734

Audience 2

68,670M

52,906M

66,883M

127,393M

60,959M

62,563M

40,006M

Audience 2

1,249.9M

734.5M

957.5M

1,168.9M

1,074.0M

853.6M

558.0M

Value 3

€ 11.0M

€ 4.9M

€ 5.5M

€ 14.0M

€ 6.4M

€ 9.5M

€ 2.5M

Value 3

€ 1,651,141

€ 1,094,872

€ 1,128,705

€ 1,551,615

€ 1,423,516

€ 2,831,508

€ 645,338

1 2 3

Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Cumulative potential audience. Publicity value.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

€ 89,837

Central & Europe North America South America € 133,747

€ 653,707

Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK, USA. Cumulative potential audience. Publicity value.

Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Number of online news articles where a sailor is mentioned (top 10 sailors from each team)

Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Repucom

Africa & Asia Pacific Middle East

Abu Dhabi Ocean Racing € 675,867

2 3

Print media value per region per team

1

Data

Print numbers for 10 key markets1

€ 97,983

Ian Walker, UK

14,826

Roberto Bermúdez, Spain Matt Knighton, USA Adil Khalid, UAE

2,242 2,128

Charlie Enright, USA Amory Ross, USA Alberto Bolzan, Italy

1,290

Will Oxley, Australia

1,070

10,327

Bouwe Bekking, Netherlands

12,609

1,707

Pablo Arrarte, Spain

1,664

Andrew Cape, Australia

912

Stefan Coppers, Netherlands

676 671

1,118

1,393

Team Alvimedica

€ 84,778

€ 44,773

€ 137,355

€ 546,632

€ 281,334

Mark Towill, USA

€ 103,748

€ 48,703

€ 116,219

€ 831,301

€ 28,734

501

Rokas Milevičius, Lithuania

Team Brunel

Justin Slattery, Ireland

307

Dave Swete, New Zealand

329

Gerd-Jan Poortman, Netherlands

656

Dongfeng Race Team

€ 225,442

€ 301,460

€ 160,773

€ 770,223

€ 93,717

Phil Harmer, Australia

288

Stuart Bannatyne, New Zealand

303

Dirk de Ridder, Netherlands

311

Simon Fisher, UK

MAPFRE

€ 60,369

€ 46,833

€ 250,014

€ 1,022,057

€ 44,243

Luke Parkinson, Australia

281

Sébastien Marsset, France

298

Javier de la Plaza, Spain

254

Team SCA

€ 217,115

€ 78,704

€ 231,726

€ 2,035,262

€ 268,701

Alex Higby, UK

202

Nick Dana, USA

264

Jens Dolmer, Denmark

243

Team Vestas Wind

€ 64,164

€ 34,050

€ 110,175

€ 396,928

€ 40,021

Daryl Wislang, New Zealand

162

Ryan Houston, New Zealand

237

Louis Balcaen, Belgium

219

Volvo Ocean Race

224

Online news numbers for 10 key markets1


Xabi Fernández, Spain

13,859

Martin Strömberg, Sweden

5,680

Iker Martínez, Spain

2,756

Number of online news sources where a sailor is mentioned (top 25 sailors)

4,353

Liu Xue ‘Black’, China

1,709

Francisco Vignale, Argentina

Jang Jiru ‘Wolf’, China

1,392

André Fonseca, Brazil

Chen Jin Hao ‘Horace’, China

1,326

Jean-Luc Nélias, France

1,436

Yann Riou, France

1,289

Michel Desjoyeaux, France

1,103

Pascal Bidégorry, France

1,260

Antonio Cuervas-Mons, Spain

1,039

Cheng Ying Kit ‘Kit’, China

1,236

Guillermo Altadill jr., Spain

921

Bouwe Bekking, Netherlands

Kevin Escoffier, France

1,018

Rob Greenhalgh, UK

856

Damian Foxall, Ireland

Rafael Trujillo, Spain

Sam Davies, UK

830

735

2,863

Ian Walker, UK

2,037

Charlie Enright, USA

1,358

Charles Caudrelier, France

1,339

Chris Nicholson, Australia

1

Sam Davies, UK

Chris Nicholson, Australia

9,847

8,271

Carolijn Brouwer, Netherlands

1,513

Wouter Verbraak, Netherlands

Anna-Lena Elled, Sweden

1,131

Brian Carlin, Ireland

748

Corinna Halloran, USA

953

Nicolai Sehested, Denmark

309

Libby Greenhalgh, UK

1,403

1,333 1,184

677

Iker Martínez, Spain

632

Liu Xue ‘Black’, China

520

Chen Jin Hao ‘Horace’, China

478

Cheng Ying Kit ‘Kit’, China

464

1,233

Adil Khalid, UAE

460

Pablo Arrarte, Spain

442

303

Carolijn Brouwer, Netherlands

425

893

Tony Rae, New Zealand

Dee Caffari, UK

618

Robert Salthouse, New Zealand

288

Jang Jiru ‘Wolf’, China

419

Sara Hastreiter, USA

409

Peter Wibroe, Denmark

239

Sophie Ciszek, Australia/USA

412

398

Simeon Tienpont, Netherlands

Will Oxley, Australia

188

Sally Barkow, USA

382

Maciel Cicchetti, Argentina

166

367

Tom Addis, Australia

Liz Wardley, Australia

Wouter Verbraak, Netherlands

402

Matt Knighton, USA

395

115

Team Vestas Wind did not start in five offshore Legs and In-Port Races. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater

1

Amory Ross, USA

392

Simon Fisher, UK

389

Martin Strömberg, Sweden

388

Francisco Vignale, Argentina

354

Pascal Bidégorry, France

348

Jean-Luc Nélias, France

332

Libby Greenhalgh, UK

329

Max 1 hour average speed over ground

Leg 1: Dongfeng Race Team

8,416.6kn

Leg 2: Dongfeng Race Team

6,391.7kn

Leg 3: Team Alvimedica

5,800.12kn

Leg 7: Team Brunel

23.8kn

1,220.6kn Source: Volvo Ocean Race, Race Control

IWC Schaffhausen Speed Record Challenge, best 24-hour run per team in nautical miles

Leg 1: Abu Dhabi Ocean Racing

14.0kn

Leg 2: Team Brunel

11.3kn

Leg 3: MAPFRE

Leg 5: Abu Dhabi Ocean Racing Leg 5: Team SCA

9.8kn

Leg 4: Team Brunel

13.1kn 16.2kn

Leg 5: Team Brunel Leg 6: Dongfeng Race Team

Team Vestas Wind did not start in five offshore Legs and In-Port Races. Dates Monitored: Oct 1, 2014 - Jun 30, 2015 Source: Meltwater

23.8kn

22kn

Highest average speed on each Leg

1

24.1kn

Team Vestas Wind

Source: Volvo Ocean Race, Race Control

Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team MAPFRE Team SCA Team Vestas Wind1

24.6kn

MAPFRE

844.0kn

Leg 9: Dongfeng Race Team

26.5kn

Team SCA

3,050.9kn

Leg 8: Team Vestas Wind

26.6kn

Dongfeng Race Team

7,287.1kn

Leg 6: MAPFRE

27.9kn

Team Brunel

6,130.0kn

Leg 5: Abu Dhabi Ocean Racing

Team Alvimedica Abu Dhabi Ocean Racing

5,394.3kn

Leg 4: MAPFRE

1,019

Xabi Fernández, Spain

Shortest distance sailed for each Leg

227

226 Charles Caudrelier, France

13.9kn 13.5kn

Leg 7: Team SCA Leg 8: Team Brunel

10.0kn

Leg 9: Team Alvimedica

550.8 502.5

Leg 5: Team Alvimedica

545.5

Leg 1: Dongfeng Race Team

541.7

Leg 5: Team Brunel

541.0

Leg 5: MAPFRE Leg 1: Team Vestas Wind

534.9 522.7

11.9kn 0kn

Source: Volvo Ocean Race, Race Control

Source: Volvo Ocean Race, Race Control

Max 10 sec average true wind speed

Special awards, Volvo Ocean Race 2014-15

Data

Racing Crew changes accumulated throughout the race

Abu Dhabi Ocean Racing Team Alvimedica Team Brunel Dongfeng Race Team

MAPFRE Team SCA Team Vestas Wind1

15

Team SCA

24/03/15 Leg 5

54.50kn

Abu Dhabi Ocean Racing

01/04/15 Leg 5

Team Brunel

30/03/15 Leg 5

Dongfeng Race Team

23/03/15 Leg 5

46.00kn

Team Alvimedica

01/04/15 Leg 5

45.75kn

MAPFRE

23/03/15 Leg 5

50.50kn 47.25kn

10

5

Team Vestas Wind did not start in five offshore Legs and five In-Port Races. Source: Volvo Ocean Race, Race Control

IPR10

Leg 9

IPR9

Leg 8

IPR8

Leg 7

IPR7

Leg 6

IPR6

Leg 5

IPR5

Leg 4

IPR4

Leg 3

IPR3

Leg 2

IPR2

Leg 1

Team Vestas Wind IPR1

0

19/11/14 Leg 2 25kn

1

Source: Volvo Ocean Race, Race Control

43.25kn 38.25kn

Hans Horrevoets Rookie Award Sophie Ciszek/Team SCA TCA Abu Dhabi Seamanship Award Team Alvimedica Roaring Forties’ Trophy (fastest elapsed time between the Cape of Good Hope and Cape Horn) Abu Dhabi Ocean Racing (80 days 02 hours 31 minutes 30 seconds) Cape Horners’ Association Burgee (first past Cape Horn) Team Alvimedica

Volvo Ocean Race

20


b) Brand TV Publicity Value is generated by multiplying the media rate against the exposure of each brand. Each brand needs to be clearly visible on screen for at least one second and be at least 80% legible: Brand TV Media Value = Media Rate x Brand Exposure. This analysis applies to team main sponsors.

b) Brand Print Publicity Value is generated by multiplying the CPT1 of the publication against the Readership, the exposure of the brand and an impact scaler.

c) Team TV Publicity Value is generated by the same calculation as Brand Media Value. However, the exposure is the coverage of the team on screen, and not the branding. If any member of the team, or an image of the boat is visible, whether there is branding or not, this is logged for each relevant team: Team’s TV Publicity Value = Media Rate x Team’s Time On Screen.

1.1. Television 1.1.1. TV News: Repucom used a sample of 47 international channels to monitor news. Additionally, Media Watch in the UAE monitored 13 channels and Kantar Media in China monitored 65 channels to search for news and secondary programming. Civolution, the digital watermarking company, tracked global coverage to give a representative pick-up outside the pre-determined channels. 1.1.2. TV Weekly Show: ‘Life at the Extreme’ ran over 39 episodes, released to broadcasters each week over the course of the Race. Repucom tracked the show until Jul 31 2015 using the full global distribution list confirmed by Sunset+Vine, the programme’s makers and distributors. 1.1.3. TV Publicity Value is calculated based on the duration of the clipping or programme, rather than the exposure of the brand. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom has a library of over 50 markets with metered audiences and uses these to generate a media rate. If there is no confirmed audience available, Repucom applied an estimated audience using its extensive library of market data, and applied the channel advertising spot rate to the programme. Audience totals stated are for individual viewers.

1.2. Online News Meltwater News supplied Repucom with relevant content to analyse. The monitoring period was Oct 1 2014 - Jun 30 2015. Relevant articles were available for Repucom to download from the Meltwater News portal. Additionally Volvo Ocean Race sent a limited number of articles throughout the race directly to Repucom to be included in the analysis. 1.2.1. Online News Publicity Value is calculated based on the size of the article (for online news all articles are listed as 100% of the page as the articles cover the full width of the screen) rather than the exposure of the brand to generate a value of the event. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom was supplied with monthly readership figures through the Meltwater portal, which Repucom weighted to generate daily figures. The specific Online News Publicity Value methodology for Volvo Ocean Race Event and Brands is explained below: a) Event Online News Publicity Value = Advertising CPT1 of the website x Unique Daily Readership x Size of Article

TV Publicity values have been calculated using a Premium Audience Uplift based on AB Adult viewing figures. This has been derived for the following reasons: To recognise the premium audiences attracted by the Volvo Ocean Race 2014-15. To account for sailing’s premium audiences through the creation of an over-indexing ratio based on audience composition when compared with other major global sports.

b) Brand Online News Publicity Value is generated by multiplying the CPT1 of the website against the Unique Daily Readership, the exposure of the brand and finally an impact scaler.

The approach to this method is as follows. The average over-index ratio is based on four criteria taken from Repucom’s Global Research Study – Sports DNA across 20+ countries. The average of these four criteria is then compared with other major global sports. The results define the uplift. Aside from golf and rugby union, which over-index to a similar degree as sailing, all other sports perform similarly with regards to audience demographics. The average over-index ratio was applied as a percentage uplift to the Publicity and Brand Value.

The impact factor is an accumulation of several factors based on: – Type of content (pictorial or text) – Size of photo – Branding Location Size – Number of other brands within the photo

Brand Online News Publicity Value = Advertising CPT1 of the website x Unique Daily Readership x Brand Exposure x Impact.

a) TV Event Publicity Value = Media Rate x Duration of Programme

1.3. Print Volvo Ocean Race managed the print content for Repucom to analyse through its own media team and stakeholder input. All relevant articles were uploaded to a portal for Repucom to download, which occurred leg by leg. As this was an in-house content collection programme, and not conducted through a professional collection agency, only a sample of global print media is likely to have been represented, which makes the results conservative. The monitoring period for print news ran from Oct 1 2014 - Jun 30 2015.

The Media Rates are calculated by two methods. If there are metered audiences for a particular channel, the rate is generated by multiplying the CPT1 of the channel by the average audience of the programme. If there are no metered audiences available, the rate is generated from a spot rate of the channel. There are two calculations which affect the weighting of this spot rate. Times of day (Peak/Non-Peak times) Programme type (Highlights, Magazine, News)

1.3.1. Print Publicity Value is calculated based on the size of the article, rather than the exposure of the brand, to generate a value of the event – for example, 75% of the page. This provides an event figure encompassing all brands, teams and partners, whether branding is visible or not. Repucom has an extensive library of circulation and readership figures that can be applied to each publication.

Media Rate (with metered audiences) = CPT1 x Audience Media Rate (without metered audiences) =

The specific Print Publicity Value methodology for Volvo Ocean Race Event and Brands is explained below:

The specific TV Publicity Value methodology for Volvo Ocean Race Event, Brands and Teams is explained below:

Data Credentials

229

a) Event Print Publicity Value = Advertising CPT1 of the Publication x Readership x Size of Article.

Brand Print Publicity Value = Advertising CPT1 of the Publication x Readership x Brand Exposure x Impact x Scaler. The impact factor is an accumulation of several factors based on: – Type of content (pictorial or text) – Size of photo – Prominence of branding – Location within publication – Number of other brands within the photo The scaler defines whether the publication is a general title or a specialist title and weights this accordingly. 2. Social Media Repucom analysed Volvo Ocean Race coverage on Facebook, Twitter and YouTube. Repucom gathered input from multiple data sources (including Simply Web, Social Bakers, For Sight, Facebook Insights) to obtain impressions data and then analysed all social media posts and digital content. Reach means unique reach of posts, tweets or video (i.e. text, image, video) on the social media channel.

Repucom Repucom is the leading research and consultancy company in international sport business. Repucom has more than 20 offices and 1,400 employees worldwide and 30 years of experience with 1,700 clients globally.

PwC PricewaterhouseCoopers has longstanding and widely recognised experience in impact assessments in the sports and leisure sector. The team conducts surveys, prepares financial estimates and customises economic impact models to quantify the economic impact in selected stopovers in the Volvo Ocean Race

Sysomos Sysomos Inc. is a Toronto-based social media analytics company. The company's flagship product, Media Analysis Platform, mines and analyses content from social media or usergenerated content to create a picture of media coverage.

Meltwater Meltwater provides digital intelligence to over 23,000 companies from 50 offices around the world. The Meltwater tool tracks more than 170,000 global news sources online in 190 countries and 100 languages, ranging from major news outlets to blogs, social media, trade publications, local and regional journals, weeklies, TV and radio transcripts.

Teletrax TV Data UK Limited Teletrax is the leading provider of technology and solutions to identify, manage and monetise media content. Teletrax has an extensive portfolio of digital watermarking and fingerprinting technologies based in the areas of TV Analytics and TV Synced advertising (Teletrax), Audience Measurement and Second Screen Synchronization.

F:Resh Info Co F:Resh Info Co is a leading provider of pre and post-event evaluation services in New Zealand. The company carried out the Economic Impact study for the Auckland Stopover based on a number of data sources including face-to-face interviews at the main entrance to the Race Village, a post-event online survey and analysis of financial data and tourism information.

For posts containing brand exposure, Repucom applies an Exposure Factor (EF) weighting using Repucom’s EF methodology and an exclusive technology solution. This includes quality of the exposure (i.e. position, size, format, number of hits, duration) in any possible form (i.e. copy, image, video). A relevant CPM 2 is applied by platform. Repucom has partnered with Horizon Media to obtain blended CPMs for all major social media platforms. This is consolidated and entered into Repucom’s social and digital valuation calculator. 3. Media Coverage NOT included Media coverage that has NOT been included in the media valuation programme includes: – Other social media channels: Instagram, Google+, LinkedIn, WhatsApp, etc. – Chinese digital and social media channels: Weibo, WeChat, etc. – Volvo Ocean Race Channels: Official website, Tracker, Apps, etc. – Video on demand TV digital channels: Red Bull TV, LeTV etc. – Port branding and on-site visibility: Banners, Flags, Pavilions, etc. – Radio broadcasting. – Teams’ own communication channels. No valuation extrapolation or estimate has been included in the media valuation, which must therefore be taken as conservative.

For TV, CPT is the 30-second advertising cost of reaching 1,000 viewers through a programme. For Online News and Print, CPT is the advertising cost of reaching 1,000 readers through an article.

1

CPM = the price to serve 1 thousand digital ad impressions on a given platform.

2

Methodology and Data Credentials

1. Traditional media: The traditional media valuation programme measured TV, print and online news. Monitoring focused on 10 key markets – Brazil, China, France, Italy, Netherlands, Spain, Sweden, UAE, UK and USA – but where noted additional values from other markets have been included. Coverage, unless otherwise stated, was monitored from Oct 1 2014 - Jun 30 2015.

Channel Specific Spot Rate, weighted by programme Start Times and Type.

Volvo Ocean Race

228

Methodology


231

Oct 1, 2015 – Jun 1, 2017 Race Report 2014-15 published Oct 2015

Oct 2015

Winter storage and maintenance, Alicante

Internal and client activities with Volvo Ocean 65s

Nov 2015 – Mar 2016

Summer

New simplified rules 2017-18 published Q4 2015

Onboard Reporter Training

Jan 2016

Volvo Ocean Race 2017-18 Volvo Ocean 65 fleet refit New race sail designs delivered Q1 – Q2 2017

Summer

Apr 2016

Jul 2016

Oct 2016

Jan 2017

Jul 2017

Oct 2017

Jan 2018

Photo: Ainhoa Sanchez

Apr 2017

Start, Volvo Ocean Race Oct 2017, Alicante

Apr 2018

Drone footage taken by the Onboard Reporter onboard Dongfeng Race Team.

Jul 2018

Every Onboard Reporter will be equipped with sophisticated drones enabling spectacular filming from outside the boats. Photo: Ricardo Pinto

Photo: Ainhoa Sanchez

Photo: Matt Knighton

The Volvo Ocean Race will return in 2017-18 with a proven race format using the one-design Volvo Ocean 65s, an even stronger guest experience programme and new and innovative media solutions. The entry barrier is on a sustainable level and the Race has unwavering support from owners Volvo Group and Volvo Car Group.

The Volvo Ocean 65 one-design fleet will be used again in 2017-18.

The route will be similar although with some new developments. Alicante, Cape Town, Auckland, Newport, Lisbon, Cardiff and Gothenburg have been announced. The final route will be known in Q1 2016.

The Boatyard will continue in 2017-18 after a successful introduction. More shared services will be included to increase efficiency and cost savings.

Inmarsat launched their Global Express satellites during 2015 enabling the new high-speed data link for the boats which at times may increase the transfer speed up to 10 times.

360 VR camera setup with multiple GoPro cameras connected for simultaneous recording.

The first 360 VR video published on YouTube.

Photo: Ainhoa Sanchez

Volvo Ocean Race and Team SCA collaborated with Scopic to produce the first 360 VR video production using up to 18 cameras onboard Team SCA on Leg 5. In 2017-18 we are likely to see more 360 VR productions.

Photo: Christian Klieman

2017–18

Photo: Yann Riou

The guest experience programme for the sponsors will include all current activities but also see new features even outside the racing period.

Oct 2017 – Jul 2018

Winter

Photo: sUAS News

Q1 2016

Photo: Inmarsat

Q4 2015

Qualifying and test regatta 1 week in Aug-Sep 2017 (Europe)

Methodology and Data Credentials 2017-18

Final route 2017-18 announced

Photo: Sam Greenfield

Debrief stakeholders 2014-15

360 still photography from the skippers press conference in Auckland, New Zealand. The successful Onboard Reporter (OBR) project will continue to develop more reporters and introduce improved recording and editing technology onboard the boats. To take the OBR project to the next level it has been decided to start training in mid-2016.

Volvo Ocean Race Museum visitors in Alicante using Oculus Rift VR headsets to experience the 360 VR videos.

Volvo Ocean Race

230

New boat construction available at Persico


Photo: Victor Fraile

232

Our Team

The 175-strong team at Volvo Ocean Race SLU who organised the 2014-15 Race thank all the stakeholders for the partnership and their support.

Head office: Volvo Ocean Race S.L.U. Muelle no 10 de Levante Puerto de Alicante 03001 Alicante, Spain For further information please contact: The Commercial Team at Volvo Ocean Race Email commercial@volvooceanrace.com Tel +34 966 011 100 Design: Atelj茅 Altmann Printing: Quinta Impresi贸n SL


Race Teams

Host Ports

Race Partners

Race Sponsors

Race Suppliers

1993–94

1989–90

1981–82

1985–86

1977–78

1973–74 Race Owner

Volvo Ocean Race 2014-15 Media Report  

Media Coverage & Statistics for the 2014-15 Volvo Ocean Race. The purpose of the Race Report is to align the perceived, measured and real r...

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