Following stages and steps Once developed the first digital solutions, the organization may feel to have reached the objective, to have introduced innovation, and consequently, to slow down the entire process of transformation. Forthis reason, working on the culture since the beginning is extremely relevant: the Teams need to perceive clearly transformation as an ongoing and never-ending process. We need to continue to innovate' and optimize the digital solutions implemented. The reinforcement and adaptation of the system of incentives may be a crucial element to continue motivating employees in being creative, consequently affecting the always-enhanced experiences provided to customers.
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